Wen | Deep pupil business, author | Chu Qingzhou, post | Deep pupil business

Is the future of online music as optimistic as some people in the industry expected? I’m afraid there’s a question mark.　

On March 22nd, Tencent Music announced its 2021Q4 and full-year financial report. Online music MAU decreased by 1% year-on-year, social entertainment MAU decreased by 21.5% year-on-year, and its net profit in 2021 decreased by 27% year-on-year. In the fourth quarter of 2021, net profit decreased by 55% year-on-year.　

In this context, the total revenue has further increased, and the performance highlight of paying users increasing by 20 million year-on-year is not enough. However, Tencent Music is the leading streaming music group in the world.　

Last April, Tencent Music changed coaches. I had expected some better changes in this company. But today, it has been nearly a year since Liang Zhu took over as CEO, and the situation facing the company is still hard to say optimistic.　

Tencent Music’s conference call further pointed out that the total revenue in the first quarter is expected to drop by about 15-17%, mainly based on the macro and competitive challenges faced by live broadcast.　

In the competition, how short videos impact the online music market has become an unavoidable problem in discussing the development of the industry.

Therefore, when ByteDance focused on the online music track, it brought an indescribable excitement to the whole market.　

On the bright side, after the exclusive copyright of online music was banned last year, copyright oauth2.0 is a general trend, which seems to be a great benefit to new players. At the same time, in recent years, under the devastating baptism of short videos to music culture, the old rules seem to have been broken.　

It is in this context that ByteDance first upgraded its music business to P1-level priority business, launched the Galaxy Ark music distribution business, and upgraded its musicians to serve as a hot Galaxy platform. Recently; Also officially launched the music APP "Soda Music".

The online music market, which has been silent for a long time, has great expectations from spoiling the game to entering the game.　

Can soda music bring great changes to music streaming media?　

At present, the discussion of this issue in the industry media focuses more on the "product innovation" of soda music.　

But what does online music business mean for ByteDance? Where is the real breaking point of byte music?　

In the view of Shentong Business, the "product model innovation" of soda music may not be the future of ByteDance. How to develop a new "business model" is the key to byte music and even the whole industry.　

As a matter of fact, the differences in product models that provide streaming music services are not enough to become competitive, and the competitiveness lies in the differences in content.Because of the great differences in personal music tastes and creations, there is no standardized solution.　

As far as the current situation of the industry is concerned, the copyright content will become the core problem that restricts the development of soda music for positioning streaming media services. This paper mainly analyzes the practical problems in the development of ByteDance’s music business:　

1. Can ByteDance pay the copyright owner a satisfactory consideration?

2. The exorbitant copyright transaction price in the current market is beyond the digestion (rather than affordability) of byte music business;

3. The music business cannot provide cash flow support for bytes in a short time.

　The July 24 penalty order has brought some hope to the industry, but the situation is not optimistic enough.— —Even in the so-called "post-exclusive copyright era", the core problem of high copyright cost is still difficult to break through.　

On the one hand, according to the industry news learned by Shentong Business,Many "all-round and open copyright negotiations" are stuck in the issue of "price", which is related to the existing interests of copyright owners and is difficult to promote.　

On the other hand, international music copyright investment mergers and acquisitions are frequent, which may further raise the global music copyright price in the later period.In the first four months of 2021, the global music acquisition and music library investment reached $7 billion, and the price of popular songs increased by 20-35 times, with Indian and China markets as the focus.　

It is worth noting that many transactions and authorizations of head copyright are split transactions, which will further increase the difficulty of "collecting stamps" copyright on streaming media platforms. Bob Dylan’s copyright transactions with a total price of about 500 million US dollars are distributed in Universal and Sony.

　In the abnormal copyright business, big record companies have too many negotiating advantages.　

According to the MRC report, in 2021, the proportion of recorded music released for more than 18 months on the American music streaming platform further increased from 66.4% in 2020 to 74.5%, and nearly three-quarters of it means — —

Without copyright, there would be no online music service, which is a heavy reality that ByteDance can’t avoid.

　On the other hand, the proportion of "music copyright in stock" has been greatly increased, and the streaming media broadcast volume of new songs is declining.Online music services have gained more older users, and young users have also shown their preference for old songs, which will provide a basis for the copyright value of "old songs".　

In a short period of time, the streaming music platform is rightThe dependence on "stock music copyright" will still drag down the normal development of the whole industry.— — ByteDance, a newcomer, needs to face this problem sooner or later.　

Last September, Late reported that since June 2021, Byte has invested no less than 1 billion yuan in music copyright. On the other hand, the strategy focuses on purchasing original songs and signing long-term cooperation with online celebrity Talent.　

But frankly speaking, 1 billion yuan is sufficient for the logic of byte purchase at that time, but it can only be said that it is a drop in the bucket for streaming media services.　

Needless to say, in the era of exclusive copyright, the content of a single head record company soared to the transaction price of 100 million; In contrast, in October last year, Blackstone injected $1 billion into the new Hipgnosis Fund for the acquisition of music rights.　

For Byte, the biggest problem is not how much money it can pay, but whether the cost of its copyright expenditure can be digested in its business development.　

Theoretically, after the July 24 penalty order, the "copyright mountain" of the music industry has changed from a market subject to the copyright market price itself. It is more realistic for copyright transactions to return to the long market negotiation and adjustment. On the market level, the current demand of domestic online music platforms for copyright owners to reduce prices is a trend deviation from the background of rising global music copyright costs — — The expectation of falling music copyright price is still not optimistic in the short term.　

At present, ByteDance has copyright cooperation with the three major record companies in the world, but its use scope is still limited to short videos and related extension services. For ByteDance, it is not the right time to trade the copyright of full-length head music.　

Let musicians stay in the Tik Tok system and let more mature musicians enter Tik Tok — — Perhaps it is the most appropriate goal for the development of byte music business at present.　

In recent years, the general mode of ByteDance’s new business is basically: first, as a traffic platform to undertake related advertising business, games, online education, e-commerce, and then directly enter the market at a suitable time.　

In the era of online video, music has always been the hottest field. Nowadays, more and more songs have become popular in Tik Tok, and the effectiveness of short videos in music communication has long been valued by streaming media platforms. Tencent Music and Netease Cloud Music are all trying to make efforts in the innovation and support of short video products.　

This means that,Musicians not only flow between music platforms, but also flow between short videos and music platforms.For music creators who became popular through Tik Tok and bilibili,The natural innovation and short popularity of short videos are the inherent limitations that restrict their development to more professional musicians.　

When the industrialized and more complete music platform invites short video musicians, the loss will inevitably occur on the short video platform.　

In fact, short video has become an important link in the modern music industry, such as the distribution service of Galaxy Ark, which is still a business closely linked with traditional streaming media. The Red Star River is nothing more than a musician’s version of the "Creator Support Program".

In addition, another key point is that, unlike the previous games, online education and e-commerce businesses,Online music business is not a business that can bring cash flow in a short time, which will affect Byte’s determination to invest in music to some extent.　

Expect the majority of C-end users to recharge their music experience, and look at ARPPU, where two domestic music giants are wandering below 10 yuan, and you will know that there is still a long way to go.　

Even in the film and television industry, which is highly dependent on incremental content, the high content cost is still difficult to be solved by self-control. For the music market based on "inventory copyright", the inequality of copyright transactions is almost a fateful problem.　

In the early years, the expansion of Tencent Music was based on the game of burning money, but in today’s Internet environment, whether for the music industry or ByteDance,Commercialization will be the top priority from the beginning.

For the massive traffic resources of bytes, the in-depth exploration of music business will gain more realistic benefits for byte music from streaming media platforms, copyright parties and advertisers. This means that in a short time, byte music will still be highly dependent on the Tik Tok system.

To put it simply, from the perspective of monetization, the return rate of games and e-commerce is higher, and within the limited traffic distribution, the resources that Tik Tok system can give to music business are insufficient. However, the failure to "de-Tik Tok" will also restrict the further independent development of its music business.

Compared with the original music business, the biggest change of soda music is not the innovation of product model, but the exploration of paid business model based on copyright content..　

At present, soda music has been launched on the paid membership system and digital album sales, and the membership price is low.　

In today’s huge byte business system, payment has always been a very lacking business model. Wukong question and answer, online education, etc. had the opportunity to go further in the payment model, but they have all been defeated; The byte game business, with reference to the development of Ali Linxi Entertainment, still needs breakthroughs in research and development and opportunities.　

However, the paid service of online music is really a choice with long payback period; Coupled with the purchase restriction of digital albums since last year, at present,The online music business income of the whole industry still only has the significance of equalizing the cost level.　

According to the conference call of Tencent Music Financial Report, it is expected that the online music business will break even at the operational level in 2022. This is enough to show the difficulty of making profits in online music business.　

The music industry is largely driven by streaming media, but direct sales to fans are the largest share of most artists’ income.Does the online music platform exploit musicians?　

Maybe not.　

The first financial report disclosed by Universal Music Group at the beginning of the month showed that in fiscal year 2021, the company’s revenue was 8.504 billion euros, an increase of 14.4% compared with 2020, and an increase of 17.0% at a fixed exchange rate. Operating profit reached 1.399 billion euros, a year-on-year increase of 15.4%.      

Subscription and streaming media revenue are still the main sources of performance of copyright giants such as Universal, and are increasing year by year.　

On a global scale, the contradiction between musicians and online music platforms is still fermenting, and more and more musicians try to bypass the music platform to release their works. In 2021, independent musicians earned $9.9 million on the musician website Bandzoogle.　

For ByteDance, who is at the forefront of the global social media wave, it is indeed the most appropriate way to combine the advantages of its creator ecology with the wave of independent music.　

In the process of ByteDance’s rapid growth to a new level of Internet in China, the "traffic advertising model" is almost the only pillar of its commercialization. In essence, ByteDance is still an "advertising behemoth". In recent years, the expansion of Byte to e-commerce, games and even corporate services all shows anxiety before the peak of traffic.　

The diversification of business models often points not only to the growth of business space, but also to the only way for enterprises to feel safe.　

The product model of soda music, to some extent, shows that Byte is not determined enough to develop the music business, but this may not be a bad thing.　

If you know enough about the online music business, you will know that the situation of a renewed war is unlikely to happen. The industry will still slide on the old road for a long time before the long-standing disadvantages are broken.　

Byte music is busy fighting left and right. Don’t expect too much for the time being.

On June 16th, in Lidong Street, Hong Kong, the regional flags of National Flag of the People’s Republic of China and Hong Kong Special Administrative Region fluttered in the wind. Xinhua News Agency reporter Li Gangshe

　　Xinhua News Agency, Hong Kong, June 26 (Reporter Wei Hua) There are still a few days to go before the 25th anniversary of Hong Kong’s return to the motherland, and a festive atmosphere has permeated the streets of Hong Kong. On Hong Kong Island, Kowloon and the New Territories, large and small celebration banners and posters dot the streets. At night, bundles of colorful lights illuminate the dark sky of the city.

　　"Celebrate the 25th anniversary of Hong Kong’s return to the motherland", "Celebrate the return of Hong Kong with one heart and create the future with peers" and "forge ahead for 25 years and join hands to embark on a new journey" … … No matter on the external walls of high-rise buildings, or on the lampposts on both sides of roads, or on the body of tinkling cars driving leisurely, a series of celebration slogans come into view, and a red flag is particularly bright against the blue sky and white clouds.

　　As night falls, strolling along the Avenue of Stars by the sea, we can see the poster light show performed by the skyscrapers, which makes the Victoria Harbour, which is already brightly lit, more colorful. Bundles of lights shoot into the sky, dancing with the rhythm of music, and complement each other with the continuous light belt. The lights are projected onto the water, and the Victoria Harbour seems to be covered with a colorful coat.

This is a lantern shot in Tsuen Wan, Hong Kong on June 25th. Xinhua News Agency reporter Binghui Lu photo

　　Lidong Street is a pedestrian street located in Wan Chai, Hong Kong Island. The 200-meter-long street gathers many shops such as restaurants, teahouses and hand-run shops. With the approach of the anniversary of the reunification, red has become the main color of Lidong Street. The flag array composed of national flags and regional flags hangs high in the atrium, swaying gently with the wind, and the scene is spectacular, attracting passers-by to stop and watch.

　　Li Wenlong, the contact person of various associations in Wan Chai District, told reporters that the idea of building a "flag sea" in Lidong Street has long existed, and this plan has also been strongly supported by merchants. In addition, they will also light up special lighting to show Hong Kong’s multiculturalism near Wan Chai Waterfront Park and Victoria Park to welcome the anniversary of the reunification with the public.

On June 23rd, a sailboat hung a banner to celebrate the 25th anniversary of Hong Kong’s return to the motherland and sailed in Victoria Harbour. Xinhua News Agency reporter Binghui Lu photo

　　A red sailboat "docked" at a lawn in front of the North Point Meeting. This sailboat is about 7.5 meters long, and the words "Celebrating the 25th anniversary of Hong Kong’s return to the motherland" are printed on three red sails.

　　Li Shaorong, secretary-general of the Hong Kong Eastern District Association, said: "The Hong Kong SAR has been established for 25 years, and this year is a new starting point. It is a blessing for us to build a sailboat and hope that Hong Kong will get better and better in the future. "

　　In yuen long merchants association secondary school, more than 250 teachers and students from 25 schools are creating large-scale murals. According to Lin Bizhu, vice chairman of the Yuen Long Literature and Art Association, the mural, which is more than 30 meters long, was created by teachers, students and volunteers at school and will be opened to the public on the 28th.

　　It is reported that this mural will depict the dream home in the author’s mind from many aspects, such as the feelings of home country, the characteristics of Hong Kong, the people’s Qi Xin’s anti-epidemic and people’s livelihood, so that the people can feel the feelings of the community and celebrate the 25th anniversary of Hong Kong’s return to the motherland.

　　[XCAR domestic new car original]

　　Recently, FAW-Volkswagen Audi officially announced that the 2017 Audi A6L was officially launched. The new car has launched a total of eight models.The price range is 418,800 yuan to 746,000 yuan.. The configuration and body color of the new car have been slightly adjusted, and "flying blue" has been added to further meet the personalized customization needs.

　　After reading the main points, this article is half finished:

　　1. Add "Flying Blue" body color to further meet the personalized customization requirements.

　　2.8 models are equipped with Audi smart phone interface, which brings more convenient in-vehicle interactive experience.

　　3. The configuration is further upgraded, and the power remains unchanged.

　　The 2017 Audi A6L is not much different from the current models in appearance, but the biggest attraction is the newly added "flying blue" body color, which is also Audi’s further practice of "color car strategy" in order to satisfy users’ personalization and personalization.

　　In addition to the new body color, the configuration is another highlight of the new car. All eight models of the 2017 Audi A6L are equipped with Audi smart phone interfaces, and the functions of receiving and calling, sending and receiving text messages, map navigation, playing music, etc. are realized through Apple CarPlay in-vehicle system, which improves convenience and ensures safety.

　　In addition, Mileno leather, panoramic sunroof, LED headlights, comfort keys and other configurations are also installed in all levels of Audi A6L 2017 models, which greatly improves the sense of quality and driving comfort.

　　In terms of power, the 2017 Audi A6L has not changed compared with the current models on sale, and still uses the current power mix. The TFSI model is equipped with a 1.8TFSI engine with a maximum output of 140kW, matching a 7-speed dual-clutch gearbox; The 30 FSI model is equipped with a 2.5L V6 naturally aspirated engine with a maximum output of 150kW, which is matched with a CVT gearbox. The 45 TFSI quattro and 50 TFSI quattro models are equipped with a 3.0T supercharged engine. The maximum power of the low power version is 200kW, and the high power is 245kW. The matching transmission systems are all 7-speed dual-clutch gearboxes.

　　Editor’s comment:The 2017 Audi A6L has hardly changed in appearance and interior, but the biggest attraction is the overall improvement in configuration, and the new "flying blue" body color also proves that Audi is practicing the "color car strategy", which is undoubtedly good for car owners.

Related content review:

Tengshi DENZA, a joint venture brand between BYD and Daimler, launched its brand and concept car at the Beijing Auto Show last year. The production model will be launched this year, and the debut of the production model is likely to be at the Shanghai Auto Show in April. A few days ago, we once again obtained the spy photos of the test car of Tengshi DENZA, and with the passage of time, more details gradually became clear.

[The taillights and headlights in the production version have clear outlines, which are obviously different from the concept headlights. The charging socket is hidden under the sealed cover plate in the middle of the air intake grille]

Although the taillights of the production model are temporary light groups like the headlights, the contours have become clear, which is very obvious from the design of the light groups of the concept car. However, the outline of the car body is basically similar, and it adopts a pattern similar to a hatchback and a half. From the side, it is a hatchback model, and the wide C-pillar and the tail box are completely integrated. But from the tail, it is basically a sedan version, with the rear windshield concave, and the trunk is the same as the sedan, with only the trunk lid and the rear windshield fixed.

The side door is still a conventional open design, rather than a concept car split structure. The charging socket is hidden under the sealed cover plate in the middle of the air intake grille. According to the information we have before, the DENZA model does not use the old Mercedes-Benz B-Class platform as reported earlier. For example, the rear suspension system is a torsion beam non-independent suspension, while the Mercedes-Benz B-Class does have a multi-link independent suspension structure. At this point, it is also different from BYD’s own E6 pure electric vehicle, which is also a multi-link independent rear suspension structure.

Previously, the spy photos of the central control panel of DENZA model and the integrated multimedia system panel with black piano paint have been exposed. However, it is not a sci-fi suspended central control panel that can slide horizontally on the concept car. The production model also does not use the camera-type exterior rearview mirror on the concept car. However, the newly exposed gearbox gear lever area is still very scientific and technological, which should be the same as E6 pure electric vehicle. The so-called gearbox gear lever is mainly an adjustment switch of motor drive mode, including four different gears: R, N, D and P. However, the gear of DENZA model adopts a design similar to Lexus’ Remote Touch, like a floating mouse. At the front of it is a water cup holder with a hole.

As a joint venture brand between BYD and Daimler, DENZA’s future is still difficult to determine. Obviously, both manufacturers have left their own hands. Daimler’s aim is to fully absorb the global technical resources of electric vehicles in the new energy era. Not only did Daimler cooperate with BYD, but also took a stake in Tesla, a famous American electric vehicle manufacturer, and the cooperation was further deepened, applying its electric vehicle technology to its own Mercedes-Benz brand models.

Daimler walks on two legs, and the cooperation enthusiasm with Tesla is higher. It is still difficult to determine whether the DENZA model jointly invested with BYD can go to overseas markets as expected. However, it is obvious that BYD has left a back road for itself, and the purpose of cooperation with Daimler is more to grasp the automobile manufacturing standards faster and more accurately, with a view to greatly improving its own car-making technology.

At the same time, BYD’s own electric vehicle technology is still being continuously developed and improved. For example, the bidirectional inverter charging and discharging technology is its latest research and development achievement. Many new modes, such as "vehicle-to-grid mode", electric vehicles can not only charge through the grid, but also feed electricity back to the grid; "Car-to-car mode" can realize mutual charging between electric vehicles. It integrates the functions of drive motor, vehicle charger and DC charging station, which greatly reduces the investment of professional charging stations, simplifies the charging standard and can easily adapt to the power supply situation in different markets.

moreBYDJoint venture brand with DaimlerTengshiFor DENZA car information, please see the related reading on the next page.

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Related reading:BYDDaimler DENZANew carThe interior looks like a starter.Benz b

In February, Sohu Auto first exposed the first spy photos of BYD Daimler Electric Vehicle Joint Venture Company. Last week, Sohu Auto once again exposed the product logo of BYD-Daimler joint venture company and the possible Chinese name. Today, Sohu Auto brings you the interior of the first new car of this joint venture company. Similarly, this is the first time that this new car interior has appeared in the public eye.

Denza new carInterior first exposure and cashMercedes-benz class bStyle approximation

The spy photos of the car’s appearance show that the first model of the joint venture between BYD and Daimler is code-named PT1, which we will call it hereinafter.

From the interior spy photos, the overall interior style design of PT1 is highly similar to that of Mercedes-Benz B-Class, and the design from instrument to center console is almost the same. It’s just that the LED display screen installed on the center console is expected to have a size of 7 inches, which makes the whole interior show the difference and reflects more sense of science and technology. The interior of the whole car adopts the color matching of black on the top and rice on the bottom, which is a common color matching, and the middle is inlaid with mahogany decorative strips, which is suitable for the style of the family car.

Although the new car adopts the consistent steering wheel design of BYD in recent years, it is learned from insiders that the steering wheel installed on the test car does not belong to PT1, but is borrowed from BYD. In the future, the steering wheel of PT1 may adopt a brand-new design. Due to the tight camouflage of the test car, we can’t see other details of the interior.

Along with the exposure of the interior, there is also a clearer photo of the front face. Through it, we also know more specifically the specific appearance of the front face design of this model. Because it is an electric vehicle, the size requirement of the air inlet of the vehicle is not so high, so there is a large area of decorative plate in the middle of the air intake grille of PT1, and the new logo of the joint venture company is in the center of the decorative plate.

The bumper design of the new car doesn’t have much brilliance, but although it is an electric car, it still has a large air intake on the bumper. It seems that its front face is no different from that of an ordinary gasoline car.

Power system or source e6,baseNot completely copiedb grade

Through the appearance we have exposed and the interior spy photos of this exposure, I believe that we have a relatively emotional understanding of PT1. Then, what is the relationship between the powertrain and chassis of this model and the two companies?

Whether PT1′ s power system completely copied BYD e6′ s power system has not been confirmed, but according to insiders, the car’s battery system is closely related to BYD e6. That is to say, at least the battery system of this model comes from BYD’s iron battery system. BYD started with the battery business, which is exactly their strength.

Although we have basically confirmed that this new car is based on Mercedes-Benz B-Class, we found through spy photos that the rear suspension of the test car is obviously different from the current Mercedes-Benz B-Class. Mercedes-Benz Class B is a multi-link independent rear suspension, while PT1′ s rear suspension is a torsion beam semi-independent suspension. The main reason for the change of rear suspension may still be based on cost considerations. Due to the high battery cost of electric vehicles, in other aspects, cost optimization is a must.

After communicating with relevant people, we learned that the PT1 motor, battery and electronic control (the three core components of electric vehicles) are all BYD’s, and its body will be slightly longer than Mercedes-Benz B, and some of its technologies are indeed similar to BYD e6, but it has also been greatly improved.

At the end of this month, BYD-Daimler joint venture company (the new joint venture company is just a research and development center because it has no production qualification) will soon release a brand-new brand and logo, and the English official website of the company can be linked at present. Although it can be linked, it is not known whether the website content is the final confirmation version). The first model of the joint venture company, PT1, will be exhibited at the Beijing Auto Show next month, when we can read the true face of Lushan Mountain.

　　Reading tips

　　The raging epidemic has disrupted the pace of life and work of many people, and also ignited the "home economy" including live broadcast. This Spring Festival, Jiang Heng, a 20-year-old rural girl, returned to live broadcast after only four days’ rest, and accompanied nearly 20,000 fans online for this exceptionally long holiday … …

　　"During the epidemic, everyone must pay more attention to protection and go out as little as possible. If you have nothing to do, you can go to the live broadcast room in Hengheng. I will chat with you and sing your favorite songs … …” At 6 o’clock on the morning of March 10th, Jiang Heng, dressed properly, was already sitting in front of the computer and officially started the live broadcast of the day.

　　Live stream economy, online celebrity, which is not limited by time and space, has made great strides at present, and the low employment threshold has also enabled many grassroots people who have walked out of the countryside to find a way to break through the trend. A few days ago, the reporter interviewed three anchors from online celebrity, who were born in rural areas, to find out their stories of life counterattack.

　　Catering executives transform into anchors.

　　Jiang Heng’s hometown is in Shuangyang, Changchun, and he was promoted from a waiter to a supervisor. More than half a year ago, due to too much entertainment, Jiang Heng was admitted to the hospital. After leaving the hospital, she resigned decisively. After resigning, she was introduced by a friend to the current live broadcast company. After a simple interview, she became the key training object of the company because of her sweet appearance and steady personality.

　　After joining the company, she ate and lived in the studio provided by the company. The room of more than ten square meters is warmly decorated. The company is equipped with a set of live broadcast equipment. The sound card, camera and lighting are all deployed by professional teachers according to her voice and appearance characteristics. This job is a surprise for Jiang Heng, and the working environment is more comfortable.

　　"At first, I felt that the live broadcast was very simple. After a long time, I found that there was actually a lot to learn." Jiang Heng told reporters that on the surface, it is easy for the live broadcast industry to make money, but it takes a lot of thought to ensure the stability of income. Usually, she will watch more live broadcasts of others, learn from experience and find out the shortcomings.

　　Within more than a month after the outbreak, the number of fans of Jiang Heng soared by more than 10,000. At the worst of the epidemic, the live broadcast rooms are discussing related topics. Jiang Heng is also cooperating with everyone’s schedule to extend the live broadcast time appropriately, and often reminds everyone to pay attention to protection and comfort fans in the epidemic area. "I hope that the epidemic will pass quickly and everything will be fine." Jiang Heng said.

　　In the past, Jiang Heng’s family was very opposed to her being an anchor, but now there is no prejudice, and they have also opened accounts to increase the popularity of Jiang Heng’s live broadcast room. "In fact, the anchor also has many rising channels, and I plan to further my talents in the future." Jiang Heng hopes to work hard and save more money to lay a better economic foundation for the future.

　　Craftsmen try to find the market to test the water live.

　　Yu Jianhua, 43, was born in Quannongshan Town, Lianhuashan Eco-tourism Resort in Changchun. He has worked as a tower crane and a barbecue chef. Because he loved straw weaving since he was a child, in June 2018, he founded Changchun Limin Fangcao Farmers’ Professional Cooperative. In just four months, he applied for six intellectual property rights protection with his own weaving method and design.

　　In order to open the market of straw-woven products, Yu Jianhua took two small videos of the straw-woven scene with the help of the popularity of the live broadcast platform. Unexpectedly, one of the videos showing the deaf-mutes working on small pendants suddenly became popular.

　　The live account has increased by 40,000 fans in three days, which made him too excited to sleep. "I remember it very clearly. It was August 21, 2019. At 8 o’clock in the evening, I specially rushed to the office from home to try live broadcast for the first time."

　　Since then, Yu Jianhua will broadcast live on time every night from 8: 00 to 10: 00, and the "typhoon" has become more and more skilled. The number of fans has gradually increased to more than 80,000. Some people want to study in this industry, as well as some leaders of foreign cooperatives, cadres who want to develop poverty alleviation industries and merchants engaged in the import and export trade of handicrafts.

　　"The live broadcast has a great influence on me. It not only exercises my expression ability, but also gives me a deeper understanding of the craft. I want people who like this industry not only to learn the compilation skills, but also to benefit from it." Yu Jianhua said that through the live broadcast platform, Fangcaoshe’s products were sold out of stock, and its brand influence was growing.

　　Affected by the epidemic, Fangcaoshe has not resumed work, but this has not delayed the normal live broadcast work. As the first person to draft the live broadcast, he now adjusts the daily live broadcast to once a week, and puts more energy into developing the industry. He plans to unite the leaders of straw weaving cooperatives all over the country to make straw weaving into a large-scale, high-quality value-added industry and take the brand development route.

　　The working boy became the "online celebrity" with goods.

　　Liu Jinyin, 29, was born in Shi Cun, Block 3, Majie Street, Hejiang County, Luzhou City, Sichuan Province. After dropping out of school, she began to learn crafts and work everywhere. Two years ago, Liu Jinyin, who failed to start a business, saw that some workers made money on the live broadcast platform in their spare time and wanted to try it.

　　Liu Jinyin, who tried the live broadcast of water for the first time, went from trial and error to skilled technology, and his income and expenditure began to have a surplus. Later, the staff of the platform made a special trip from Beijing to Liu Jinyin’s home to introduce his experience from dropping out of school to playing live broadcast and then influencing others. Since then, he has become popular and the number of fans has risen rapidly.

　　After breaking into fame, Liu Jinyin, who has been living in rural areas by live broadcast, began to sell mountain products, and set the agricultural products base of the online shop in Shiding Mountain, a poor village more than 70 kilometers away from home. The local native products raised and planted in the original ecology are of high quality and are very popular with fans. In 2019, all kinds of agricultural and sideline products were sold for nearly 5 million yuan, which helped the villagers to increase their income by more than 3,000 yuan per capita, and made the villagers in Shiding Mountain feel the "power" of online celebrity.

　　During the epidemic, express delivery stopped in some areas, and Liu Jinyin’s newly opened physical store with an investment of 100,000 yuan was also forced to close, which affected his income to some extent. Fortunately, the current express delivery is gradually recovering, and the income is slowly getting better.

　　Today, Liu Jinyin’s live account has 850,000 fans, and the sales of mountain products have been in short supply. This year, he plans to increase the total sales to more than 20 million yuan. In the future, he hopes to continue to create well and help more poor mountainous areas get rid of poverty and become rich.

　　"My culture is not high. If I don’t change and innovate, fans will get bored sooner or later." Liu Jinyin was not lost by the aura of "online celebrity". He rationally told reporters that the competition in the industry was becoming more and more fierce, and he had to bear great pressure every day. He paid attention to current events whenever he had leisure time, and read books on media operation, food and other aspects, so as to make himself more connotative and have development potential.

　　Xinhua News Agency, Fuzhou, February 1st Title: Spring Festival travel rush, a station deep in the mountains, sticks to it.

　　Xinhua News Agency reporter Zhou Yi

　　Zhuyuan Station, located in Shanghang County, Longyan City, Fujian Province, is a fifth-class station on the Ganlong Railway. Here, the peaks are towering, the canyons are faint, there are no passenger trains stopping, no people are busy coming and going, only the small station people silently stick to it.

　　On the afternoon of January 29, the reporter bumped along the country path for an hour by car, and then climbed the mountain on foot before coming to the station deep in this mountain. The reporter saw that at the peak of Spring Festival travel rush’s return trip, the platform here was quiet. Liu Youwu, the stationmaster, said that Zhuyuan Station does not handle passenger business, but is only responsible for receiving and dispatching freight trains.

Liu Youwu receives and dispatches trains on the platform of Zhuyuan Station. Xinhua News Agency reporter Zhou Yishe

　　There are 6 employees in the station, 4 of whom are on duty every day. The youngest is 38 years old. The special nature of railway work determines that station attendant must stick to his post every minute, and everyone takes turns to work in shifts and "seamlessly connect" 24 hours a day. In the duty room of the small station, starting from the planned entry section of the train, report the time, open the signal, and jointly control with the driver … … Every time a train passes, station attendant has to answer the phone for nearly 10 times to confirm every link.

　　Liu Youwu told reporters that there is a one-way lane in the interval, and there are two lanes at Zhuyuan Station. If the trains go in opposite directions, they will meet here. By dispatching, one train is allowed to stop temporarily on one track, and then set off after another opposite train passes.

　　Liu Youwu, 60, has worked in the railway system for 36 years. When the reporter asked him how he felt about his work in Zhuyuan Station for many years, he said it was boring, but he insisted on it. "There is no signal on the mobile phone and TV on the mountain. I want to go to work more than resting. At least I can hear the driver’s call when I go to work." Liu Youwu said.

　　Deep in the mountains, it was already dark before 5 pm. In the night, there is a room and a lamp, and the employees on the job talk to the train driver who is about to arrive from time to time. "The personnel on duty can’t read books and newspapers, and safety must be guaranteed. Doing other things will be distracting." On the same day, station attendant Chen Jie said, "The hardest thing is the night shift. You can’t be a little confused. If you are sleepy, you will wash your face with cold water and turn around to refresh yourself. If you are sleepy, you will have to overcome it."

　　After the shift, Chen Jie touched the flashlight and went out, along the long rail, drifting away into the boundless night.

　　"The station staff should patrol a circle of lines before going to bed every day to see if there are any foreign bodies invading and if there are any small animals affecting the equipment. In winter, the wind is strong in the mountains. Standing on the bridge, we often joke that if we don’t eat fat, it will be blown away by the wind. " Luo Mouzhen, deputy stationmaster of Yuyuan Station, said.

　　Early the next morning, Liu Youwu came down from the mountain and went shopping as usual. "Although Zhuyuan Station is a railway station, the traffic is inconvenient. Every time everyone wants to go down the mountain, then take the bus to the town more than 10 kilometers away to buy food and prepare the ingredients for the week. " Liu Youwu said that in order to let employees eat fresh vegetables, he also reclaimed a vegetable field on the mountain and watered and weeded it in his spare time.

　　The station is located in the ravine, and the conditions are difficult. Every time the station staff go to work, they need to take the bullet train to Gutian Meeting Site Railway Station, which is 20 kilometers away from the station, and then take the township bus for half an hour to reach Zhuyuan Village, and it will take a long mountain road to reach the small station. Some employees have several scars on their hands and legs, which are caused by slipping and falling on the hillside in rainy days. "Some people once almost rolled into the valley, but fortunately, they caught the weeds on the side in time to save their lives." Luo Mouzhen said.

This is Zhuyuan Station (photo of drone) in the mountains. Xinhua News Agency reporter Zhou Yishe

　　In addition, there is no running water in the station, and washing and cooking rely on a spring water flowing out of a stone crack on the top of the mountain. The staff of the station will go to the water source every two days to clean up the sundries and ensure the safety of drinking water.

　　When the reporter asked them how they persisted, the staff of the station said that although they did not transport passengers, it was particularly meaningful to think that coal, spring ploughing fertilizer and other materials in the mountains were dispatched through their intersection and then transported out of the mountains.

　　Near retirement, stationmaster Liu Youwu ushered in his last Spring Festival travel rush. For every plant and tree in the station, he has already had a constant feeling of giving up. This year, his biggest thought is still to stand on the last shift. "In Spring Festival travel rush this year, the number of freight trains has increased, and more than 30 trains have to be on duty day and night. The task of small stations is not easy, especially when the weather is cooling and the mountains are prone to freezing. Be more careful at this time."

　　During the period of Spring Festival travel rush, whenever he received the order to pick up the car, Liu Youwu would wait quietly on the platform with a flag in both hands. Trains galloping in the distance pass by here, bringing the persistence and love of the station people to the distance.

　　Since the beginning of this year, China’s foreign trade has withstood the pressure and shown strong resilience: in the first 11 months, the total import and export value of goods trade was 37.96 trillion yuan, achieving positive growth year-on-year for two consecutive months, and the stabilization trend continued to consolidate.

　　As one of the "Troika" driving economic growth, foreign trade plays an important role in driving consumption, expanding employment and promoting economic growth.

　　In 2018 and 2022, the scale of foreign trade has successively passed the 30 trillion yuan and 40 trillion yuan mark. Since 2017, it has maintained its position as the largest country in goods trade for six consecutive years, and the trade volume of goods with countries that jointly built the "Belt and Road" has increased by 8% annually & hellip; … Since the new era, China’s foreign trade development has continuously achieved new breakthroughs.

　　"It is necessary to speed up the transition from a big trading country to a strong trading country, consolidate the traditional advantages of foreign trade, cultivate new competitive advantages, expand the development space of foreign trade and actively expand imports." On December 5, 2014, during the 19th collective study in the Political Bureau of the Communist Party of China (CPC) Central Committee, the important exposition of the Supreme Leader General Secretary pointed out the direction for promoting the high-quality development of foreign trade.

　　Since the new era, China’s position in global trade has improved significantly — —

　　During the decade from 2013 to 2022, a series of data confirmed the solid pace of China’s foreign trade development: in 2020, the total trade in goods and services surpassed the United States for the first time and became the largest trading country in the world; The import and export scale of cross-border e-commerce in China has increased from 1 trillion yuan in 2018 to 2 trillion yuan in 2022, entering a period of rapid development; In 2022, the international market share of exports further increased to 14.7%, ranking first in the world for 14 consecutive years … …

　　"The steadily expanding scale, continuously optimized structure and increasing international market share all confirm that the high-quality development of China’s foreign trade is fast and steady." Zhuang Rui, Executive Dean of university of international business and economics Institute of International Economics, said that China is advancing from a big trading country to a powerful trading country, which has provided strong support for stabilizing the macro-economic market.

　　The quality and efficiency of China’s foreign trade have been continuously improved, and new kinetic energy has been continuously released — —

　　The just-concluded Central Economic Work Conference clearly pointed out that it is necessary to speed up the cultivation of new kinetic energy of foreign trade, consolidate the basic disk of foreign trade and foreign capital, and expand intermediate trade, service trade, digital trade and cross-border e-commerce export.

　　In recent years, the "new three kinds" represented by electric manned vehicles, solar cells and lithium batteries have become hot words in the field of foreign trade, and they are the representatives of accelerating the upgrading of foreign trade. In 2022, the export growth rate of China’s electric manned vehicles, solar cells, lithium batteries and other green and low-carbon products all exceeded 60%, and the new export kinetic energy grew rapidly.

　　Since the new era, the vitality of China’s foreign trade entities has been effectively stimulated by accelerating reform and innovation, smoothing logistics channels, continuously optimizing the business environment at ports, and increasing support for small and medium-sized enterprises. In 2022, the number of foreign trade enterprises with import and export performance increased by 5.6% over the previous year. Among them, private enterprises gradually grew into the "main force" of foreign trade, accounting for more than half of the annual import and export scale for the first time, and contributing 80.8% to China’s foreign trade growth.

　　China’s foreign trade "friend circle" has been further expanded — —

　　In addition to maintaining close ties with traditional market trading partners, China is also actively exploring emerging markets such as ASEAN, Africa, Latin America and Central Asia. From 2013 to October 2023, the total import and export volume of China and the countries that jointly built the "Belt and Road" exceeded 21 trillion US dollars. Among them, in terms of RMB, China’s import and export to co-construction countries increased by 19.4% year-on-year in 2022, accounting for 32.9% of China’s total foreign trade value, up by 3.2 percentage points; Imports and exports to other member countries of the Regional Comprehensive Economic Partnership Agreement (RCEP) increased by 7.5% year-on-year; Exports to Africa and Latin America increased by 14.8% and 14.1% respectively.

　　Zhang Yu, director of the International Economic and Trade Research Office of the Institute of Finance and Economics of China Academy of Social Sciences, said that while adhering to a high level of opening up, the effective implementation of RCEP and the continuous expansion of the "Belt and Road" and "friends circle" have opened up new space for deepening foreign trade development. In addition, international economic and trade events including Service Trade Fair, Consumer Expo, Canton Fair and China International Import Expo(CIIE) have also opened new channels for foreign trade transformation and upgrading.

　　At present, the external environment is turbulent, economic factors and non-economic factors are intertwined, and China’s foreign trade development still faces many difficulties and challenges. In response to this situation, China has continuously strengthened top-level design and continuously improved its foreign trade policy system.

　　The General Office of the State Council has successively issued a series of important documents, such as Implementation Opinions on Promoting the Innovative Development of Foreign Trade, Opinions on Promoting the Stable Scale and Excellent Structure of Foreign Trade, and Several Measures on Accelerating the Integrated Development of Domestic and Foreign Trade, which further clarified the path and direction for cultivating new formats, building a platform system, deepening reform and opening up, and creating a legalized, international and convenient trade environment.

　　Zhuang Rui said: China’s foreign trade and industrial fields are constantly advancing in system innovation, scientific and technological innovation, mode innovation and format innovation. Under this background, it is very important to deepen the domestic market and explore the international market to further improve the quality and efficiency of foreign trade. Facing the complicated and severe international situation, China should give full play to the positive role of foreign trade in building a new development pattern and bring more warmth and dividends to the world economy.

　　Reporter: Zou Duowei, Wei Yijun

　　Cartography: Hugo

Du Ai loves Zhu Ting (left) who was voted out of the Olympic list.

Due to Qu Feifei’s accidental injury, veteran Xie Caixia (right) was lucky to stay in the 22-man women’s Olympic team.

　　■ Reporter Zhang? Zhang Jianqiang and Zhou Wanqi

　　Yesterday was the deadline set by the International Olympic Committee for athletes to register for the Beijing Olympic Games. With the arrival of this date, the list of players in some events of "China Legion" has been announced one after another. An official of the State Sports General Administration revealed that the list of China sports delegation will be announced on July 25th, when the inaugural meeting of China delegation will be held.

　　What are the mysteries in the list of some projects that have been announced so far?

　　Men’s Football Team: "Dui Trace" is dying out.

　　Yesterday was the deadline for national men’s soccer teams to report to FIFA the list of 18 people who will eventually participate in the Olympic Games. Zhu Ting, Shen Longyuan, Zhang Lu and Lin Dai were finally voted out of the list of 18 contestants.

　　Some time ago, the Olympic team had just arrived in Changchun for training and had finalized a list of "18+4". At that time, in this list, the four players who became substitutes were Zhao Xuri, Hao Junmin, Lin Dai and Liu Zhenli. At that time, Dewey still had the command of the Olympic team’s training and competition, so Dewey naturally participated in the formulation of this "18+4" list. However, the original "18+4" list began to change subtly after Dewey left. After the warm-up match between the Olympic team and the Australian Olympic team last Sunday, it directly led to the adjustment of the list. In that warm-up match, Hao Junmin not only got the starting opportunity, but also performed well. Although Zhao Xuri came off the bench, he scored the only goal. Their status made the coaching staff finally decide to put them back on the 18-person list.

　　In the position of goalkeeper, Zhang Lu and Liu Zhenli are both substitutes, and their strength is similar. In the end, the coaching staff decided to keep Liu Zhenli in the 18-man list and eliminated Zhang Lu from the perspective of his richer experience in the Super League. Although there are rumors that Wang Yongpo, Mao Jianqing and others have returned to the Olympic team, according to the rules of the Olympic football competition, except for the "tragedies" like Hai and Qu Feifei, the doors of Wang Yongpo and Mao Jianqing’s return to the Olympic team have been completely closed.

　　After Hao Junmin and Zhao Xuri re-entered the 18-man list, which two players to choose as substitutes was a headache for the Olympic coaching staff. However, judging from the details that Shen Longyuan came off the bench in the second half of the China-Australia War but was replaced before the end of the game, the outside world has already noticed that Shen Yuanlong’s situation is very dangerous. Sure enough, Shen Longyuan was finally excluded from the list of 18 people. There are two reasons for his defeat: one is that he is injured at present, which affects the recovery of his state; Secondly, his position is relatively simple, and he can only play right avant-garde.

　　As for Zhu Ting, in the "Duy era", he was an absolute main force in both the Olympic team and the national team. However, through the top 20 matches of the national football team, almost everyone saw Zhu Ting’s weakness-he can only run but not score goals. In the last two warm-up matches of the Olympic team, Zhu Ting has stopped playing, and it is not surprising that Zhu Ting lost the election this time. However, the defeat of Zhu Ting and Shen Longyuan, two love generals of Dewey, will make people feel that the Olympic team is deliberately cleaning the traces left by Dewey.

　　List of 18 members of China Olympic team

　　Goalkeepers: Shengjiong Qiu and Liu Zhenli.

　　Defenders: Li Weifeng, Yuan Weiwei, Feng Xiaoting, Wan Houliang, Tan Wangsong and Lv Jianjun.

　　Midfielders: Zheng Zhi, Zhao Xuri, Zhou Haibin, Kelvin Cui, Hao Junmin and Chen Tao.

　　Forward: Jiang Ning, Han Peng, Dong Fangzhuo and Gao Lin.

　　List of four substitutes:

　　Shen Longyuan, Zhu Ting, Lin Dai, Zhang Lu

　　Women’s Football Team: Guangdong’s Xie Caixia was lucky to be shortlisted.

　　On July 21st, the day after China beat New Zealand 1-0 in the warm-up match, the 22-member list of China women’s football team participating in the Olympic Games was announced in advance. Because Qu Feifei was seriously injured in the Sino-Singapore warm-up match, the big list changed slightly. Five players, Liu Yali, Song Xiaoli, Lou Xiaoxu, Wei Xiaofen and Qu Feifei, left the team, while veteran Xie Caixia from Guangdong was lucky to stay in the 22-player list.

　　Xie Caixia, a 32-year-old, didn’t play much in the recent warm-up match of China women’s football team. However, due to Qu Feifei’s fractured fibula in her left leg, she dared not use too many small players in the team for such a large-scale event as the Olympic Games. Xie Caixia has rich experience in playing both the winger and the midfielder, so China women’s football team finally chose veteran Xie Caixia instead of Song Xiaoli.

　　Three goalkeepers were used in this 22-person roster, namely Zhang Yanru, Han Wenxia and Weng Xiaojie. It is not surprising that Wei Xiaofen, who has been playing as the fourth goalkeeper, went out. Veteran Liu Yali once again lost the chance to compete in the Olympic Games. Since Shang Ruihua took office, Liu Yali has been working hard, and she is also a versatile person valued by Shang Ruihua. However, the coaching staff finally had to give up her because of the continuous back injury. On the forward line, Lou Xiaoxu’s exit was directly caused by Ma Xiaoxu’s good performance in the game after his recent comeback.

　　Although the list of 22 people has been confirmed, the registration rules for women’s football are different from those for men’s football. The women’s football team has the right to change the list of 18 players and 4 players 24 hours before the start of the game. Moreover, the China Women’s Football Team has only announced the list of 22 players, and the final list of 18 players has not yet been finalized.

　　List of 22 women’s football players in China

　　Goalkeepers: Han Wenxia, Zhang Yanru and Weng Xiaojie.

　　Defenders: Jiang Shuai, Li Jie, Weng Xinzhi, Zhou Gaoping, Liu Huana, Yuan Fan and Kun Wang.

　　Midcourt: Gu Yasha, Wang Dandan, Bi Yan, Zhang Na, Zhang Ying, Pu Wei, Lou Jiahui and Xie Caixia.

　　Forward: Han Duan, Ma Xiaoxu, Xu Yuan and Liu Chan.

　　Men’s Basketball Team: Zhang Kai Ding Jinhui left the team.

　　Yesterday was the deadline set by the International Olympic Committee for athletes to register for the Beijing Olympic Games, and the China men’s basketball team also made layoffs. Ding Jinhui from Dongguan New Century Zhang Kai and Zhejiang Wanma became the last players to leave, while Zhang Qingpeng from Panpan, Liaoning Province and Chloe Wang from Bayi became the last two confirmed candidates.

　　As early as the Stankovic Cup, there were rumors that Zhang Kai and Ding Jinhui would leave the team. They left the team first because of their poor performance in the second half of this year’s warm-up match, and the most important reason is that there is no shortage of people inside the China men’s basketball team. After Yao Ming’s return, China men’s basketball team has Yao Ming and Wang Zhizhi in the center position, while Yi Jianlian and Du Feng in the power forward position. These people are indispensable figures in China men’s basketball team.

　　However, the China men’s basketball team is short of perimeter staff. There are already four people in two positions on the perimeter, while there are only six people in three positions on the perimeter: Zhu Fangyu, Wang Shipeng, Liu Wei, Sun Yue, Chen Jianghua and Li Nan. Chloe Wang and Zhang Qingpeng left this time are both perimeter players, which can be regarded as a supplement to the number of perimeter players. After determining the number, China men’s basketball team will compete in the Diamond Cup with a list of 12 players, and the preparations for the Olympic Games have also entered a sprint period.

　　After the team name list was confirmed, the players of China Men’s Basketball Team spontaneously held a team discussion meeting, and the whole team sat together to discuss some topics.

　　The biggest issue is the relationship between the internal and external lines, which is actually how to strengthen the tacit understanding with Yao Ming. "Before Dayao came back, we discussed how to better cooperate with Dayao." Zhu Fangyu said.

　　China men’s basketball team also discussed how to deal with the relationship between the collective and the individual, how to get out of adversity and other topics. The team has the most heated discussion, and it is also the core topic of the discussion-how to treat the grouping situation.

　　"This is the worst grouping result I can imagine." Yao Ming said, "Our opponents in the same group are very strong, but our goal will not change." In Group B, in addition to the Greek men’s basketball team and the German men’s basketball team, there are also the Spanish men’s basketball team, the American men’s basketball team and the African men’s basketball team.

　　China men’s basketball team list of 12 players.

　　Center: Yao Ming, Wang Zhizhi.

　　Power forwards: Yi Jianlian and Du Feng.

　　Forward: Wang Shipeng, Zhu Fangyu, Li Nan and Chloe Wang.

　　Defenders: Chen Jianghua, Wei Liu, Sun Yue and Zhang Qingpeng.

　　Other projects: there is no special "surprise"

　　In addition to football and men’s basketball, some lists of some sports were also unveiled in advance. However, these lists are obviously less suspenseful, belonging to "open guns", and they are also well-known points for the China delegation to compete for gold, so they failed to bring us special "surprises".

　　In track and field events, Liu Xiang and Shi Dongpeng in the men’s 110m hurdles, Huang Xiaoxiao in the women’s 400m hurdles, Zhang Wenxiu in the women’s hammer throw and Zhou Chunxiu in the women’s marathon are all unsurprising candidates.

　　In women’s tennis, China’s "Golden Flowers" are impressively listed. Zheng Jie, Li Na, Peng Shuai and YanZi take part in singles, while Zheng Jie/YanZi and Peng Shuai/Sun Tiantian play doubles.

　　As a "dream team", there is no doubt about the list of China diving team. The women’s 3m springboard guarded by Guo Jingjing and Wu Minxia is the most sure event. The candidates for the women’s 10m platform are wangxin and Chen Ruolin, the men’s 3m springboard are He Chong, Qin Kai and Wang Feng, and the men’s 10m platform is Zhou Lvxin, Lin Yue and Huo Liang.

　　Shooting is also the dominant event of the China delegation. Due to the transparency of selection and qualification, its list was published early. Tan Zongliang, Zhu Qinan, Jia Zhanbo, Du Li, Zhao Yinghui, viki and Chen Ying are all familiar names.

　　As both advantageous events, the competition in gymnastics is fierce. Now only the men’s gymnastics is clear. Due to the strong comeback in the first half of this year, Li Xiaopeng broke into the Olympic team at the last minute. Li Xiaopeng, Yang Wei, Huang Xu, Chen Yibing, Zou Kai and Xiao Qin, the three old teams and three new teams, are indeed the strongest configurations of the China men’s gymnastics team at present. In contrast, the list of women’s gymnastics teams is relatively difficult to produce, because except Cheng Fei, Jiang Yuyuan, Yang Yilin and He Kexin, there are actually seven players competing for the remaining two places.

　　The most interesting thing is that table tennis and badminton are both "still hiding half her face from us behind her guitar", and the entry list has been delayed. The only exception is the women’s singles of badminton. Because of the unstable performance of the "newcomers", Zhang Ning, a gold medalist and veteran of the Athens Olympic Games, finally played with Xie Xingfang.

　　And some slightly unpopular events are still familiar names. In boxing, Zou Shiming plays in the 48kg class, while in Taekwondo, Chen Zhong, who is over 67kg class, strives for three consecutive championships, while in the 49kg class, Wu Jingyu, the upstart, guards it. In equestrian, Huatian has been hyping for too long.

Editor: Wang Yuxi

　　　　　　 CCTV News:The Ministry of Transport recently issued the "Guidelines for the Prevention and Control of COVID-19 Epidemic in Passenger Stations and Means of Transportation in Spring Festival travel rush in 2021", focusing on seven areas such as road passenger transport, urban public buses and trams, urban rail transit and waterway passenger transport, and formulating detailed epidemic prevention and control measures from five aspects such as disinfection, ventilation, transportation organization, personnel protection and publicity.

　　　　　　 In view of the characteristics of increased personnel flow and increased risk of epidemic spread during the period of Spring Festival travel rush, the Spring Festival travel rush Guide improved the prevention and control standards, made prevention and control by districts and levels, and comprehensively improved and strengthened prevention and control measures. During the period of Spring Festival travel rush, the disinfection frequency of passenger stations and means of transport should be appropriately increased. Strengthen the registration of passenger information, and fully implement the registration of real-name tickets for passengers on Class I and Class II passenger lines and inter-provincial and inter-city chartered passengers. Check the health code of passengers entering the road and waterway passenger station comprehensively, and provide services such as checking the health code on behalf of the elderly, children and other passengers who can’t use or don’t have smart phones, and assisting in filling in information. Temporary observation areas should be set up for 10 or more inter-provincial passenger vehicles and passenger ships, and the passenger load factors in high, medium and low-risk areas should not exceed 50%, 70% and 90% respectively. At the same time, strengthen the health monitoring and protection of employees, guide passengers to travel in the wrong peak, and take protective measures such as wearing masks, hand hygiene and "one-meter line" during various public transport.

Produce/browse the business

Author/Xue Xiang

Recently, two real-time retail data have attracted the attention of a glance at business.

One is that in a recent sharing, Xu Lingna, general manager of over the rainbow Lingzhi Mathematics Department, revealed that online sales in over the rainbow have soared in the past three years, accounting for nearly 30% of the total, while 20% of online sales in over the rainbow actually came from the time when stores closed from 10 pm to 9 am the next day. That is to say, the online instant retail in over the rainbow not only transferred the offline sales to online, but also obtained additional orders.

On the other hand, according to the data of China Chain Store & Franchise Association, in the past year, 67.2% of convenience store visitors decreased compared with last year, but in the case of declining passenger flow, the overall sales of convenience stores changed in the opposite direction. In 2022, the total sales of 64.1% convenience store enterprises still increased year-on-year, one of the main reasons was that they did instant retailing.

Actually,Both over the rainbow and convenience stores are the first batch of instant retail players, and they are pathfinders who have made achievements. Nowadays, more and more platforms and businesses begin to enter this track, and the industry has more and more different views on it.

dispute

Everything is divided into two parts, and the growth of any new thing is accompanied by controversy, and instant retailing is no exception.

After communicating with a number of retail industry practitioners, a glance at the business found that merchants’ worries about instant retailing are mainly reflected in the impact of mature retailers on husband and wife department stores after entering the network, as well as the order distribution of ordinary stores and pre-warehouses. The first batch of instant retail stores have made profits, so it is time to clarify the causes of the dispute and seek solutions.

Online retailing is the true mapping of offline commerce, and the competition between Shangchao convenience store and couples grocery store will certainly exist for a long time.

Consumers are used to online consumption, and this habit is irreversible. As the data at the beginning of the article shows, in the past year, the passenger flow of offline physical stores has been affected, and couples department stores are no exception. When supermarkets, convenience stores and other mature formats, relying on their own capital, technology and traffic advantages, transform to online in advance, the pressure on mom-and-pop stores is even greater.

Indeed, in front of offline mature retailers such as supermarkets, convenience stores, collection stores and discount stores, mom-and-pop stores will naturally be considered weak. At the same time, take-away food has a wider range of radiation, and stores in different blocks are likely to be placed on the same plane for competition. Therefore, it is easy to think that the online increase of supermarkets and convenience stores is obtained by seizing the market share of mom-and-pop stores.

This view has some truth, but obviously underestimates the vitality of the mom-and-pop shop.

First, instant retailing, no matter how to expand its business scope, will not let small stores compete with national brands, which is a local format after all. As long as it belongs to local retail, there will always be a place for couples’ shops, and no one knows the local ecology better than them.

Second, mature retailers often come into contact with new models more quickly, and competition will return to the same starting line after couples’ department stores join instant retailing. With the help of various online business tools, community stores can gain insight into demand faster and stock up flexibly.

Regarding the competition between ordinary stores and front warehouses, we believe that the two formats are dislocation competition and can coexist completely.

Whether it is an "amphibious" store or an online store, it is formed under the impetus of the outbreak of demand and the prosperity of supply. The core of instant retailing is local supply, and consumers will feel convenient only if the coverage rate of businesses in a certain area reaches a certain standard. Taking Meituan as an example, before the launch of new supply projects, some merchants started the pre-warehouse business spontaneously.

Besides,In a glance at the business, this kind of "pre-warehouse" and offline-oriented community stores, although there is competition, are more of a misplaced competitive relationship.

For these small shops, the front warehouse does not have the offline sales function, and many online orders of small shops are the increment brought by expanding the business radius, which does not affect the offline business. Consumers who used to visit small stores may also increase their shopping frequency because of the "home delivery" service. For community stores, the setting of online "starting price" will also increase the unit price of customers.

No matter in terms of product selection, service mode or customer acquisition method, the husband and wife shop can well adapt to the local people’s life and consumption habits, and can also be connected to the community group purchase to become a "group leader", flexibly expanding more convenient services, including making breakfast, receiving express delivery, printing faxes, weighing, and even walking dogs instead of surrounding residents.

value

The above problems mostly point to the possible competition between instant retailers. A glance at the business believes that online and offline integration is an inevitable trend. Instead of worrying about competition and opposition, businesses should study how to adapt to changes and give full play to their comparative advantages.

At present, instant retailing originates from the elimination of instant consumer demand. Thanks to the development of physical retailing in China, both the supply and demand sides are in the stage of increasing and expanding. As the report of the Ministry of Commerce recently predicted, instant retailing will cover more application scenarios.

First of all, the epidemic, e-commerce, pre-warehouse, and community group buying have made consumers more lazy. Changes in consumption habits have forced physical retail to enter the network, making home delivery a retail standard.

Secondly,The theme of retail has always been to reduce costs, improve efficiency and make consumers get more convenient services. The essence of the Internet platform is connectivity, which can match transactions by reducing the information gap. This is the case with the most prosperous online e-commerce in the past two decades. The traditional e-commerce supported by social logistics has become the Red Sea, and instant retailing is a new opportunity for physical stores, the main body that failed to profit from e-commerce in the past.

Finally, the first wave of merchants who have joined instant retailing have begun to get dividends, and the speed of merchants accessing the network will be faster and faster. Taking convenience stores as an example, the take-out ratio of the head stores of Henan Yuelai Yuexi can reach about 30%, which probably brings about a 50% increase. Instant retail orders for fresh food in Wuhan Today convenience store increased by 90%. At first, online orders were only 2,000+a month, and now there are more than 10,000 orders a month.

Wu Teng, vice president of Hebei 36524 convenience store, told a typical example. There are seven stores similar to them on a street in Shijiazhuang, and the latest order they took over was placed 30 meters across the road, and the delivery distance was no more than 100 meters. They bought iced drinks and snacks. If they don’t provide instant retail, this order will definitely miss them.

Under such circumstances, only doing a single channel has become a disadvantage. Even for large-scale chain retail enterprises, the outlets are dense enough, but it is inconvenient for consumers to come out or even want to come out, so they can only watch the orders fly away.

Therefore, a glance at the business believes that,For businesses that have set foot on instant retail ships, we should continue to adhere to and operate for a long time. For businesses that have not started to do instant retail online, we should shelve the debate and actively transform with reference to the operating experience of the first wave of online businesses.Moreover, from the commercial point of view, joining at this time also has advantages that the first wave of mature retailers do not have.

On the one hand, after years of development, the instant retail platform has developed a perfect digital system, which can enable small-scale community stores and small supermarkets to quickly access the network at low cost, saving a lot of technical investment;

On the other hand, the change of consumer habits means that the early stage of consumer education has ended. At this time, going online can not only expand the coverage of small stores, but also reduce the marginal cost of rent by adding new orders.

In addition, local supply is the foundation of real-time retail, and the key for physical stores to do real-time retail is to keep up with the real-time needs of local consumers. This is also a huge advantage for the mom-and-pop shop, which is already in the community and familiar with the surrounding environment.

Finally, let’s look at a set of news:

This year’s No.1 Document of the Central Committee mentioned instant retailing for the first time, pointing out that "the construction of county commercial system should be comprehensively promoted. Accelerate the improvement of county and rural e-commerce and express logistics distribution systems, build county-level collection and distribution centers, promote the integration of rural passenger and postal services, and vigorously develop new models such as joint distribution and instant retail. "

According to the estimation of China Chain Store & Franchise Association, from 2020 to 2021, the annual growth rate of instant retail will basically remain at 80% to 100%.

Obviously, the development of instant retailing is the general trend. Although there is some controversy, everyone is more worried about the possible uncertainty.

Throughout the history of human development, there are many uncertainties, but in the history of instant retailing, at least the achievements of the first wave of merchants such as supermarkets and convenience stores are certain, and the operation mode is also certain, so is the widening of the operating radius of mom-and-pop stores.

A glance at the business believes that the essence of instant retail is retail, so it is still a long-running business, and we can’t just look at short-term disputes. As long as merchants are good at tapping the unmet needs of offline and traditional e-commerce, as long as they turn traffic thinking into cost thinking, serve residents well in a limited radius and ponder over details, they can see more certainty in the instant retail field.