Expert Consultant: Zhang Zhifu, Senior Engineer of National Meteorological Information Center.

All night long, the city was covered with silver and snow-this is the winter picture that many people are looking forward to. According to the forecast of Beijing Meteorological Observatory,twelvemoon10Japan, Beijing will usher in2023The first large-scale obvious snowfall in the winter of 2008.

Are there fewer and fewer days of snow in Beijing?

In recent years, the biggest feeling of people living in Beijing is that there seems to be less and less snowfall. When I was a child, I could make a snowman and have a snowball fight in winter. Now it is hard to meet snowflakes. Let’s follow the meteorological data to see if there are really fewer snowy days in Beijing.

From the data of winter snowfall days in Beijing (Observatory Station) from 1961 to 2022, it can be seen that the year with the most snowfall observed in winter in Beijing was the winter of 1963, with a total of 29 days, and the second largest was the 27 days in 1968. The year with the least snowfall days appeared in the winter of 1982, with only three days, followed by the winters of 2006, 2010, 2013 and 2022, with only four days of snowfall in the whole winter.

In addition, since 2000, the annual average number of snowfall days in Beijing has decreased compared with that in the 20th century. Among the top 10 snowfall days in history, the years after 2000 accounted for 7 seats. Since 2000, there have been only three years in which the number of snowfall days has reached more than 20 days, namely, the winter of 2000 (22 days), the winter of 2002 (23 days) and the winter of 2012 (23 days).

At present, during the heavy snow solar term, as the temperature gradually drops, compared with the light snow solar term, the probability of snowfall in the heavy snow solar term is higher. According to the historical data of "Tianqing" of the National Meteorological Information Center, during the heavy snow solar term from 1991 to 2020, the average snowfall days in Beijing were 0.8 days, and the average precipitation was 0.92 mm.

How is the first snow day defined in Beijing?

According to the definition of the first snow day in Beijing (Trial), the first snow day in Beijing refers to the date when a large-scale snowfall occurred for the first time in Beijing. There are 20 national meteorological stations in Beijing, and there are five observation stations in the urban area, namely Observatory, Chaoyang, Haidian, Fengtai and Shijingshan.

Meet one of the following conditions can be identified as the first snow day in Beijing that year:

First, snowfall was observed at more than 10 stations in 20 manned weather stations in the city;

Second, snowfall has been observed at five observation stations in the urban area (Observatory, Chaoyang, Haidian, Fengtai and Shijingshan), or at three or more of the five stations in the urban area, and the snowfall of at least one station is ≥ 0.1mm..

When does the first snow usually come in Beijing?

According to statistics, the first snow in winter in Beijing mostly occurs in November and December. The average first snow day in Beijing from 1991 to 2020 is December 3rd.

The statistical period of the first snow day is from October 1st of that year to May 31st of the following year. In some years, the first snow only appears in January or February of the following year, so there will be new year’s eve. For example, the sunrise of the first snow in winter in 1970/1971 is now on January 19, 1971 (the years with the first snow in January and February are the following year of the statistical year).

According to statistics, since 1961, the earliest date of the first snowfall was October 31st of the winter of 1987/1988, which was the only snowfall in Beijing since 1961, one month earlier than the average first snowfall date.

The latest appearance date was February 11th of the following winter in 1983/1984, which was more than two months later than the average first snow date. It is worth mentioning that the first snow day ranks in the top five at the latest. Except for the winter of 1983/1984, the second to fifth snow days all appeared after 2010.

(Author: Su Jessie
Editor in charge: Yan Hong)

The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.

Infectious diseases are common types of diseases in clinic. Infectious diseases are characterized by various pathogens, diverse infection routes and individual differences in symptoms and signs, which can lead to serious consequences if they are not diagnosed and treated effectively in time. Therefore, how to make early diagnosis and/or differential diagnosis of infectious diseases is a practical problem that needs to be solved urgently in clinic.

A(serum amyloid A (SAA) is a nonspecific acute phase reaction protein, and its clinical value as a marker of inflammation has been widely concerned in recent years.The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.In addition to the increase in bacterial infection, SAA is also significantly increased in viral infection. According to the degree of increase or combined with other indicators, bacterial or viral infection can be indicated, thus making up for the deficiency that commonly used inflammatory markers can not indicate viral infection at present.

Clinical significance of SAA

1, rapid diagnosis of bacterial infection and virus infection;

2. SAA is more sensitive than CRP in the early stage of infection and weak inflammatory stimulation, which can provide better differentiation;

3. Sensitive reaction, which can be used as a sensitive index to reflect infection and inflammation control;

4. It is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic monitoring of curative effect and prognosis of tumor patients, monitoring of transplant rejection and monitoring of improvement of rheumatoid arthritis;

5. The combined detection of SAA, CRP and PCT can better reflect the complementary advantages, provide another basis for the diagnosis and differential diagnosis of bacterial and viral infections, and better reflect the clinical value-added significance that can not be reflected by single indicators;

6. SAA combined with CRP can provide powerful data for the differential diagnosis of early bacterial and viral infections and guide the use of antibiotics;

7. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infectious diseases in infants;

8. The increase of SAA and hs-CRP concentration may be positively correlated with the prediction of the risk of cardiovascular events in healthy people in the future, and the increase of both indexes is more significant for predicting the risk of cardiovascular events.

Clinical interpretation of SAA level

Summary of applicable departments, indications and clinical application of SAA

SAA is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic observation of curative effect and prognosis of tumor patients, observation of transplant rejection and observation of improvement of rheumatoid arthritis. Clinically, SAA concentration < 10 mg/L is normal, which is consistent with CRP reference range.

Early diagnosis of virus infection：SAA will increase rapidly in both bacterial and viral infections.CRP will only increase when there is bacterial infection. Based on this feature, the combined detection of SAA and CRP is more unique than that of CRP alone.For example, in two cases of fever caused by physical factors and cold caused by virus infection, CRP may be normal, and if SAA is increased, it may indicate that virus infection tends to increase.

Early diagnosis of bacterial infection;SAA index is more sensitive than CRP in early infection,It rises earlier and falls faster and more sharply when it recovers.In the early stage of infection, weak inflammatory stimulation SAA is more sensitive than CRP and can provide better differentiation.

Differential diagnosis between bacterial infection and virus infection;Simultaneous detection of both can provide powerful data for differential diagnosis of early bacterial and viral infections. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infants and young children. As written in Laboratory Medicine, Volume 5, No.32, May 2017, Application of Serum Amyloid A and C-reactive Protein Detection in the Diagnosis of Infectious Diseases in Children:Combined detection of CRP and SAA can determine the type of infection more quickly and accurately, and provide effective laboratory basis for early diagnosis and follow-up treatment of diseases!

Risk predictors of cardiovascular and cerebrovascular events:The increase of SAA and hs-CRP concentration may be positively correlated with predicting the risk of cardiovascular events in healthy people in the future.The increase of both indexes is more significant for predicting the risk of cardiovascular events.

Tumor severity and prognostic evaluation index：SAA in patients with many tumors, such as liver cancer, lung cancer, breast cancer, prostate cancer, endometrial cancer, etc., has increased to varying degrees.SAA level has obvious correlation with the active stage, malignant degree and metastasis of tumor, and the metastasis stage of malignant tumorSAAElevations usually show higher values than those in the stable phase of tumors.Therefore, SAA, as a non-specific index, can be used as an index for dynamic observation of curative effect and prognosis of tumor patients.

Preferred indicators for monitoring graft rejection;The change of SAA concentration is a very sensitive index for transplant rejection. Studies show that 97% of renal transplant rejection is based on the increase of SAA, while the CRP concentration changes little.thereforeSAA concentration can be used as the first choice to monitor rejection.

Infection/Inflammation Solutions

The combined detection of SAA, CRP and PCT can effectively distinguish bacterial infection from viral infection, predict the risk of cardiovascular events and evaluate the prognosis of tumor diseases.

Comparison of three markers

Author/Tank

In the film market in 1996, with the gradual popularization of television in ordinary families, journalists who reported films turned their attention to television. Similarly, social investors and institutions who like movies have also scattered their money bags on TV, which has led to TV dramas becoming a hot topic for film and television audiences. The film has only become a "minority carnival" in some first-and second-tier cities.

However, the film reform is still going on. The opening of the Sixth Plenary Session of the 14th CPC Central Committee, the convening of the National Film Work Conference and the promulgation of the "Regulations on Film Management" issued by the State Council have subtly changed the film market. In addition, it was also from this year that 5% of the movie box office was drawn as a special fund. Prior to this, the special fund was 5 cents per movie ticket, and with the average ticket price exceeding that of 2 yuan in 1996, this rule was improved accordingly.

However, the film market in 1996 was not as stable as expected.

The main theme film won the domestic film championship,

But was criticized by the leaders.

　 　　

Compared with the box office performance of record-breaking domestic films such as Red Cherry and Sunny Days in 1995, the domestic film market in 1996 can only be described as a fiasco. On the one hand, it may be because the large-scale influx of imported sub-accounts has raised the taste of the audience. On the other hand, it is really the quality of domestic films.

Indeed, since 1995, when imported blockbusters officially stimulated the film market in China, many state-owned studios also fell into panic, and both their investment ability, market grasp and internal management of enterprises were in an embarrassing situation. Even more than half of the state-owned studios can only maintain the situation by selling factory logos, renting venues and charging staff to lend labor fees. It is precisely because of the overall sluggishness of the domestic film market that in March of that year, the working conference of the National Film Bureau was held in Changsha. The market prospect of domestic films was discussed.

At the meeting, China filmmakers put forward the requirements of the boutique strategy, specifically the "Ninth Five-Year Plan", that is, during the "Ninth Five-Year Plan" period, 10 films were made every year, and a total of 50 boutique films were made in five years.

However, the "Ninth Five-Year Plan" has not become the turning point of China’s film quality, and the pressure of the film bureau leaders on various studios has not turned into the motivation of quality, but has become a misunderstanding of the creative concept. After the meeting in Changsha in March, studios quickly adjusted their creative themes, and at one time a large number of biographies describing the heroes of the times almost became hot topics. Because of the low production cost, many films gradually came out after two or three months. But it has become a new disaster in the history of China movies.

In 1996, among the top ten box offices in China, only one domestic film entered the list, ranking ninth, and it was also the main theme film "Kong Fansen" with group ticket bonus. The film produced by Shandong Film Studio is expected to reach 60 million party member X2 yuan (average ticket price) = 120 million box office before release, setting a new box office record for domestic film history, but the film ended with only 36 million yuan.

In the academic journal The Art of Film, which is sponsored by the China Federation of Literary and Art Circles and specializes in film criticism and film theory research, Mr. Gao Jun commented that China doesn’t need too many domestic films of the type of Kong Fansen-"The hero theme can take many forms, including poetry, radio dramas, feature films, reportage, etc., and the film art has its own special rules, so it is not necessary to make all films."

The relevant leaders of the Film Bureau also criticized at the conclusion meeting at the end of the year, arguing that Kong Fansen had nothing to do with the film marketization, and even announced the water injection rate of the film. "Red-headed documents are pioneers, and group booking is the main source of its box office. According to the data reported by more than 20 provinces across the country, only about 5% of the audience pay for their own movies, while the proportion in Beijing is even only 0.51%." As a result, the situation that the film is full of seats is very serious throughout the country, wasting a lot of party fees and union dues as a supplement to the film market, which is contrary to the development law of socialist market economy.

To the surprise of all filmmakers at that time, 23 years later, such films have become the absolute mainstream of the domestic film market.

China Film lost its monopoly on imported films.

　 　

The discussion about China Film’s monopoly on imported sub-accounts has been discussed since 1994. Later, we know that the establishment of Huaxia in 2003 partially ended the monopoly of China Film’s import sub-accounts, but in fact, in 1996, the relevant reforms had tried to break this deadlock.

In 1996, 54 imported films were issued nationwide, of which 51 were issued by China Film, and the other three were Long Film, North Film and Shanghai Film, each of which issued some accounts.

However, the practice in those days was not dominated by these three state-owned companies. Instead, China Film Company still signed contracts with foreign investors, and then the three state-owned film companies signed agency distribution contracts with China Film Company respectively, and then distributed them independently throughout the country. Changying, Beiying and Shangying respectively chose Future Water World, The Game of the Brave and Toy Story to distribute in different accounts throughout the country. All three films have achieved good results, but this distribution model has not been systematically promoted on a large scale afterwards.

Jackie Chan’s never to lose 4, the box office champion in 1996, was translated into Bai Jinlong and introduced to the mainland of China in that year. Like Hongfan District, this film was also introduced during the Spring Festival in parallel with the Hong Kong market. Although the film did not achieve the success of "Hong Fan District", it still achieved 80 million box office results. In terms of imported movies, action movies still occupy the dominant position in the market, such as Tornado, Broken Arrow, Game of the Brave, Adventure Island, Mission Impossible, Future Water World, etc. Except The Bridges of Madison County, all other imported movies are action, adventure and sci-fi movies, which are basically consistent with the current imported film market. Among the Hong Kong films, Jackie Chan’s film is the most appealing, which has obvious advantages over other films.

In first-and second-tier cities, imported films have become the absolute main force of the market. In Beijing, Shanghai and Guangzhou, the box office revenue of imported films has reached more than 70-80% of the whole year. This phenomenon will continue for more than five years.

Market polarization is serious,

Where is the next step of reform?

　 　

With the gradual opening of the market, the competition intensifies. The polarization of China film market is becoming increasingly obvious.

In addition to the polarization of box office volume between domestic films and imported sub-accounts films, the polarization of ticket warehouse market is also intensifying. Developed provinces and big cities began to occupy more and more market share. Take the comparison between 1995 and 1996 as an example: among the 32 provinces, municipalities and autonomous regions in China, the top five provinces and municipalities accounted for 49% of the total box office in 1995, and the top ten accounted for 68%; In 1996, the top five provinces and cities rose to 56%, and the top ten provinces and cities rose to 75%, and the gap was getting bigger and bigger.

The beginning and end effects of the cinema are becoming more and more obvious. In 1996, there were about 500 cinemas in China, and the top 100 cinemas accounted for more than 35% of the box office. Of course, this was the overall trend of reform and opening up at that time. Let some people get rich first, that is, let some cities or cinemas prosper first. Polarization is also a normal phenomenon caused by fierce competition in the market.

Star Studios, since 1996, have also received more and more attention from the industry.

Among them, Shanghai Daguangming Studio is the first studio in China. This cinema alone has an annual box office output of 20 million, which is 1.69% of the national box office. The capital cinema, which is the number one in Beijing, scored exactly 20 million in 1996.

However, compared with the polarization of ticket warehouses, how to really produce good domestic blockbusters became the most puzzling problem for China filmmakers at that time. The problems faced during the period of institutional reform of the film industry were complicated, and how to carry out macro-control. The "Ninth Five-Year Plan" failed, and the rule that the number of domestic films and the proportion of films should account for more than two-thirds of the overall market at Changsha Conference has almost become a dead letter, but the road of "boutique strategy" for domestic films cannot be changed. Maybe the movie market in 1997 will give us a surprise?

–

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

China Quality News Network Recently, Taiyuan Municipal Market Supervision Administration issued an announcement on risk control and verification of 19 batches of unqualified food.

Announcement on risk control, verification and disposal of 19 batches of unqualified food

1. The food safety sampling inspection organized by Shanxi Provincial Market Supervision Administration involves four batches of unqualified food from four production and operation enterprises in our city. The verification and disposal are hereby notified as follows:

(a) the verification and disposal of black rice steamed bread distributed by Yufuxiang convenience store in yingze district, Taiyuan City.

1. Basic information: The black rice steamed bread distributed by Yufuxiang convenience store in yingze district City, Taiyuan City (the purchase date was November 5, 2021) was sampled for food safety inspection. After inspection, one batch of dehydroacetic acid and its sodium salt items were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yufuxiang convenience store in yingze district, Taiyuan City by law enforcement officers, the parties concerned purchased 6 bags of black rice steamed bread (4 bags/bag) from the supplier Haoxifu Steamed Bread Store in Wanbailin District, Taiyuan City on November 5, 2021, sampled and sold 4 bags, and the remaining 2 bags were disposed of by themselves. After investigation, the dehydroacetic acid and its sodium salt detected in this batch of black rice steamed bread are a kind of food additive allowed by the state, but it is not allowed to be added in the processed steamed bread, which is caused by the production and processing links. A separate investigation has been made on the supplier Haofufu Steamed Bread Shop in Wanbailin District, Taiyuan City. According to the provisions of Article 136 of the Food Safety Law of People’s Republic of China (PRC), it is decided to exempt the parties from administrative punishment.

(2) Check and dispose of leeks distributed by Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd.

1. Basic information: The leek distributed by Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd. was sampled for food safety inspection. After inspection, one batch of procymidone was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After the on-site inspection of Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd. by law enforcement officers, the parties concerned purchased 4 kilograms of leeks, sampled and sold 2.5 kilograms, and the rest were sold out. After investigation, the procymidone project detected in this batch of leeks belongs to organochlorine pesticides as fungicides, which are mainly used in the planting process. The parties concerned could not provide the relevant qualification certification materials of the planting place, and failed to fulfill the obligations of incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties concerned have now rectified. According to the provisions of Article 50 of the Law on Quality and Safety of Agricultural Products in People’s Republic of China (PRC) and Article 126 of the Law on Food Safety in People’s Republic of China (PRC), the combined punishment for the two illegal acts of the parties concerned is as follows: confiscation of illegal income of 14.32 yuan, fine of 30,000 yuan, with a total amount of 30,014.32 yuan.

(3) Check and dispose of the bean jelly distributed by yingze district Wang Meiying Mianpi Liuxiang Store in Taiyuan City.

1. Basic information: The bean jelly distributed by Piliuxiang Store in Wang Meiying, yingze district, Taiyuan (the date of purchase was November 5, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as A1) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers at Pimian Liuxiang Store in Wang Meiying, yingze district, Taiyuan City, the parties concerned bought 4 kilograms of bean jelly on November 5, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason was caused by the production and processing process. The parties failed to fulfill their obligations such as incoming goods inspection, obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 41.96 yuan and a fine of 2,500 yuan, totaling 2,541.96 yuan.

(four) the verification and disposal of fried peanuts distributed by Shanxi Institute of Applied Science and Technology.

1. Basic information: The fried peanuts (processing date: October 25th, 2021) distributed by Shanxi Institute of Applied Science and Technology were sampled for food safety inspection, and aflatoxin B was detected in one batch._oneThe project does not meet the requirements of food-related implementation standards, and the inspection conclusion is unqualified. 　　

2. Punishment according to law: After the on-site inspection of Shanxi Institute of Applied Science and Technology by law enforcement officers, the parties concerned purchased 10 kg of raw peanuts from the supplier Taiyuan Jincheng Zhiyuan Food Co., Ltd. on October 23, 2021, and all of them were processed into fried peanuts on October 25, 2021, and 2 kg was sampled and sold, and the rest were sold out. Law enforcement officers conducted an on-site inspection of the supplier Taiyuan Jincheng Zhiyuan Food Co., Ltd., and found that there was a bag of peanuts stored in the warehouse, and the ventilation condition of the on-site storage environment was poor. After investigation, aflatoxin B was detected in this batch of fried peanuts._oneThe exceeding standard of the project is due to the damp warehouse and improper storage of raw materials peanuts, and the supplier has been investigated separately. According to the provisions of Article 50 of People’s Republic of China (PRC) Agricultural Products Quality and Safety Law and Article 136 of People’s Republic of China (PRC) Food Safety Law, it is decided to exempt the parties from administrative punishment.

2. The food safety sampling inspection organized by Taiyuan Municipal Market Supervision Administration involves 11 batches of unqualified food and 2 batches of risk detection projects of 12 production and operation enterprises in our city. The verification and disposal are hereby notified as follows:

(1) Verification and disposal of apricot strips distributed by Guoling Food Store in Xinghualing District, Taiyuan City, whose nominal production enterprise is Chengde Hualang Food Co., Ltd.

1. Basic information: The sampling inspection of food safety was carried out on apricot strips (production date: March 14th, 2021) distributed by Guoling Food Store in Xinghualing District, Taiyuan City, whose nominal production enterprise was Chengde Hualang Food Co., Ltd. After inspection, one batch of sulfur dioxide residue items was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Guoling Food Store in Xinghualing District, Taiyuan City by law enforcement officers, the party concerned purchased 1 box (10kg/box) of this batch of apricot strips, sampled and sold 1kg, and the rest were sold out, so it was impossible to recall them. After investigation, it was found that the residual sulfur dioxide in apricot strips distributed by the parties concerned was caused by excessive use of preservatives in the production and processing process, and the nominal production enterprise Chengde Hualang Food Co., Ltd. was verified and disposed of by Chengde Municipal Market Supervision Administration. The parties failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required, and the law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned shall be given a fine of 4,000 yuan, totaling 4,340 yuan.

(2) Check and dispose of the dough distributed by Yanling Snack Bar in jiancaoping district, Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Yanling snack bar in jiancaoping district, Taiyuan (the purchase date was November 10th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yanling Snack Bar in jiancaoping district, Taiyuan City by law enforcement officers, the party concerned bought 2.5 kilograms of dough on November 10, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 21.5 yuan and a fine of 2,500 yuan, totaling 2,521.5 yuan.

(three) the verification and disposal of the dough distributed by Hongjuan Noodle Shop in Xinghualing District, Taiyuan City

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Hongjuan Noodle Shop in Xinghualing District, Taiyuan City (the purchase date was November 4, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection by law enforcement officers at Hongjuan Noodle Shop in Xinghualing District, Taiyuan City, the party concerned bought 2.5 kilograms of dough on November 4, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 44.2 yuan and a fine of 2,500 yuan, totaling 2,544.2 yuan.

(four) the verification and disposal of bean jelly distributed by Tianbuhua snack bar in Wanbailin District of Taiyuan City.

1. Basic information: The bean jelly distributed by Tianbuhua snack bar in Wanbailin District, Taiyuan City (purchase date: November 11th, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers at Tianbuhua Snack Bar in Wanbailin District, Taiyuan City, the party concerned bought 5 kg of bean jelly on November 11, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason of the bean jelly distributed by the party concerned was caused by the production and processing links. The party concerned failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required, and the law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot. The party concerned has now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 144 yuan and a fine of 2,500 yuan, totaling 2,644 yuan.

(five) the verification and disposal of the vermicelli distributed by xiaodian district Linxin Snack Bar in Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the vermicelli distributed by Linxin Snack Bar in xiaodian district, Taiyuan City (the purchase date was August 25th, 2021). After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Linxin snack bar in xiaodian district, Taiyuan by law enforcement officers, the parties concerned bought 10kg of vermicelli on August 25th, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified vermicelli distributed by the party concerned was caused by the production and processing links, and the party concerned failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the party concerned has now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 454.9 yuan and a fine of 2,500 yuan, totaling 2,954.9 yuan.

(VI) Check and dispose of the aged vinegar (fermented vinegar) whose nominal production enterprise is Shanxi Gengyuquan Vinegar Industry Co., Ltd. distributed by Chen Shouliang Food Supermarket in Wanbailin District of Taiyuan City.

1. Basic information: fermented vinegar, the aged vinegar (production date: January 1, 2021) distributed by Chen Shouliang Food Supermarket in Wanbailin District, Taiyuan City, whose nominal production enterprise is Shanxi Gengyuquan Vinegar Industry Co., Ltd., was sampled for food safety inspection. After inspection, one batch of non-volatile acid (calculated by lactic acid) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified.

2. Punishment according to law: After the on-site inspection of Chen Shouliang Food Supermarket in Wanbailin District, Taiyuan City by law enforcement officers, the parties concerned purchased 60 barrels of this batch of mature vinegar from the supplier jiancaoping district Hengjia Food Store in Taiyuan City on January 25th, 2021, sampled and sold 7 barrels, and the rest have been sold. The supplier has investigated another case. After investigation, the unqualified nonvolatile acid and total acid of this batch of mature vinegar should be caused by improper control of fermentation process in the production and processing process. The nominal production enterprise Shanxi Gengyuquan Vinegar Industry Co., Ltd. has been investigated by Qingxu County Market Supervision Bureau. According to the provisions of Article 50 of the Product Quality Law of People’s Republic of China (PRC), the party concerned was given an administrative penalty of 29.5 yuan and a fine of 500.5 yuan. The total amount is 530 yuan.

(seven) the verification and disposal of the dough distributed by Xiaozhang fast food restaurant in yingze district, Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Xiaozhang fast food restaurant in yingze district, Taiyuan (the purchase date was October 25th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid) was found, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Xiaozhang fast food restaurant in yingze district, Taiyuan City by law enforcement officers, the party concerned bought 2.5 kilograms of dough on October 25th, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 59.6 yuan and a fine of 2,500 yuan, totaling 2,559.6 yuan.

(eight) the verification and disposal of the dough distributed by jiancaoping district Wanpi Noodle Shop in Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by jiancaoping district Wanpi Noodle Shop in Taiyuan (the purchase date was October 14th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers in jiancaoping district, Taiyuan City, the party concerned bought 3 kilograms of dough on October 14, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 51.6 yuan and a fine of 2,100 yuan, totaling 2,151.6 yuan.

(9) Check and dispose of the fried dough sticks made by yingze district Yanhong Nutrition Restaurant in Taiyuan City.

1. Basic information: The fried dough sticks made by yingze district Yanhong Nutrition Restaurant in Taiyuan City (processing date: October 28th, 2021) were sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yanhong Nutrition Restaurant in yingze district, Taiyuan City by law enforcement officers, it was found that the parties involved used the food additive "Shuangxi brand baking powder" to make fried dough sticks. After investigation, on October 28th, 2021, the parties fermented a total of 5kg of dough for making fried dough sticks, which was sold out and could not be recalled. After investigation, it was found that the unqualified fritters made by the parties concerned were caused by excessive use of weighing tools for food additives during the production and processing of fritters, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given 60 yuan for collecting illegal income, and a fine of 2,500 yuan was imposed, totaling 2,560 yuan.

(10) Check and dispose of the white rice noodles distributed by Qinji Rice Noodles Mala Tang Store in Xinghualing District, Taiyuan City.

1. Basic information: The white rice noodles distributed by Qinji Rice Noodles Mala Tang Store in Xinghualing District, Taiyuan City (purchase date: November 3, 2021) were sampled for food safety inspection. After inspection, one batch of dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified.

2. Punishment according to law: After on-site inspection by law enforcement officers at Qinji Mianpi Mala Tang Store in Xinghualing District, Taiyuan City, the party concerned bought 10 kilograms of white rice noodles on November 3, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason of the white flour dough distributed by the parties was caused by the production and processing links. The parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 228 yuan and a fine of 2,500 yuan, totaling 2,728 yuan.

(eleven) the verification and disposal of bean jelly distributed by Shanxi Xinghuatang Binxi Catering Co., Ltd.

1. Basic information: The bean jelly distributed by Shanxi Xinghuatang Binxi Catering Co., Ltd. (purchase date: November 10, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Shanxi Xinghuatang Binxi Catering Co., Ltd. by law enforcement officers, the parties concerned bought 10.35 kg of bean jelly from the manufacturer jiancaoping district Jindakang Food Processing Factory in Taiyuan City on November 10, 2021, which has been sold out and cannot be recalled. After investigation, the unqualified reason of the bean jelly distributed by the party concerned was caused by the production and processing links, and the production enterprise has investigated and dealt with another case. According to the provisions of Article 136 of the Food Safety Law of People’s Republic of China (PRC), it is decided not to impose administrative punishment on the parties concerned.

(12) Check and dispose of mutton rolls and beef rolls distributed by Jiuxin Restaurant of Xianhezhuang in Xinghualing District of Taiyuan City.

1. Basic information: The food safety risk of mutton rolls and beef rolls (production date: November 9, 2021) distributed by Jiuxin Restaurant in Xianhezhuang, Xinghualing District, Taiyuan City was monitored. After inspection, two batches of duck-derived and pig-derived ingredients were detected.

2. Punishment according to law: After on-site inspection of Jiuxin Restaurant in Xianhezhuang, Xinghualing District, Taiyuan City by law enforcement officers, the party concerned purchased 50 kilograms of raw materials for this batch of mutton rolls, and cut 10 kilograms with a meat cutter on November 9, 2021, sampling and selling 2 kilograms, and the rest have been sold out; Bought 100 Jin of beef rolls, cut 10 Jin with a meat cutter on November 9, 2021, sampled and sold 2 Jin, and the rest have been sold out. Because mutton rolls and beef rolls are ready-to-eat foods, customers can’t recall them after ordering. After investigation, this batch of mutton rolls and beef rolls was caused by the mixed use of the same meat cutter, which caused the problem of duck-derived and pig-derived ingredients. Law enforcement officers ordered the parties to rectify the operation process on the spot, and re-sampled and inspected similar samples on January 19, 2022. The inspection results did not detect duck components and pig components. According to Article 52 of the Measures for the Administration of Sampling Inspection of Food Safety (Order No.15 of the General Administration of Supervision), there is no standard for the project of risk monitoring for the time being, so there is no clear illegal fact about the above-mentioned business behavior of the parties, so the case will not be filed.

Three, other provinces and municipalities market supervision and Management Bureau organized food safety sampling, involving two batches of unqualified food production and operation enterprises in our city, the verification and disposal situation is hereby notified as follows:

(1) Check and dispose of Datong fresh vermicelli produced by Lee’s vermicelli processing department in Wanbailin District, Taiyuan City.

1. Basic information: Datong fresh vermicelli (production date: November 20, 2021) produced by Lee’s vermicelli processing department in Wanbailin District, Taiyuan City was sampled for food safety inspection. After inspection, sorbic acid and its potassium salt (calculated as sorbic acid) were found in one batch, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection by law enforcement officers in the processing department of Lee’s vermicelli in Wanbailin District, Taiyuan City, the party concerned produced 50 bags (20 kg) of vermicelli on November 20, 2021. All the products in the above batches have been sold. After investigation, sorbic acid and its potassium salt (calculated by sorbic acid) were found to be an acidic preservative in the fresh vermicelli produced by the party concerned, which should not be added in the processing of vermicelli. The party concerned used the food additive beyond the scope, resulting in unqualified products. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the parties concerned were ordered to correct the above-mentioned illegal acts, and the illegal income was 27.5 yuan, and the fines were 2,100 yuan, totaling 2,127.5 yuan.

(2) Check and dispose of dried shrimps produced by Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd.

1. Basic information: The dried shrimps produced by Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd. (production date: October 13, 2021) were sampled for food safety inspection. After inspection, one batch of N- dimethylnitrosamine was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd. by law enforcement officers, the parties concerned produced 100 bags of dried shrimps (80G/ bag) on October 13, 2021, 5 bags were used for ex-factory inspection, and the remaining 95 bags were all sold out. After posting the recall notice, the recall quantity was zero. After investigation, the project of detecting N- dimethylnitrosamine in dried shrimps produced by the party concerned is an organic compound widely existing in nature and formed under suitable conditions. The appearance in batches of dried shrimps may be caused by the stale raw materials used or the lax control of sanitary conditions during production and processing. According to the provisions of Article 124 of the Food Safety Law of People’s Republic of China (PRC), the party concerned was given the following administrative office to collect illegal income of 2,736 yuan and impose a fine of 70,000 yuan, totaling 72,736 yuan.

Taiyuan market supervision management bureau

July 5, 2022

　　Cctv newsOn May 25th, the 72nd World Health Assembly in Geneva, Switzerland, deliberated and adopted the 11th Revision of the International Classification of Diseases (ICD-11), which included traditional medicine originated from traditional Chinese medicine for the first time. This is a valuable achievement made by the government of China and Chinese medicine experts after more than 10 years of continuous efforts. This news is expected, and related reports were as early as June 2018; But it is also a milestone. As a great invention of the Chinese nation, Chinese medicine is a precious gift from China to the world, which shows that it is being recognized more and more widely.

　　Incorporated for the first time in the past hundred years

　　The Director-General’s Report of the World Health Organization points out that ICD-11 includes a report entitled "Traditional medical diseases and syndromes &mdash; &mdash; The supplementary chapter of Module 1 classifies the traditional medical diseases and syndromes that originated in ancient China and are widely used in China, Japanese, Korean and other countries. Incorporating supplementary chapters on traditional medicine into the International Classification of Diseases (ICD) enables people to make statistics on traditional medical services and medical treatment for the first time, evaluate its form, frequency, effectiveness and safety, and compare it with mainstream medicine and research.

　　ICD is an internationally unified disease classification standard formulated and promulgated by WHO. It is the normative standard of disease classification for governments in medical treatment, management, teaching, scientific research and policy making, and it is one of the authoritative foundations and general standards in the global health field. After a hundred years, ICD has been revised 10 times, and this is the first time that Chinese medicine has been included in the "International Classification of Diseases" in the past hundred years.

　　150 diseases and 196 syndromes in traditional medicine are included in the chapters of traditional medicine, and words describing TCM syndromes such as "Yin deficiency" and "Yang deficiency" are listed. After being included in ICD, the relevant data can be collected not only from China, but also more widely in the world, so it can provide more and more reliable basis for the clinical research of traditional Chinese medicine.

　　International exchanges and cooperation highlight business cards.

　　In the exhibition area of the Life Experience Hall of the Beijing World Expo, almost half a floor was used to display the contents related to traditional Chinese medicine.

　　On May 22nd, the State Council held a press conference in China International Fair for Trade in Services in 2019. When answering a reporter’s question, Vice Minister of Commerce Wang Bingnan said that a number of new characteristic service trade bases should be established in the fields of digital services and traditional Chinese medicine services, so as to promote the formation of a new pattern of "one pilot, one demonstration and multiple bases".

　　Chinese medicine has already gone to the world. In recent years, with the improvement of China’s comprehensive national strength, the spread and status of Chinese medicine overseas are also constantly improving, and the internationalization process is also entering the fast lane.

　　In October 2015, Tu Youyou, a Chinese medicine scientist, won the Nobel Prize for his invention of artemisinin, becoming the first Chinese to win the Nobel Prize in science.

　　In August 2016, at the Rio Olympic Games, cupping and acupuncture unexpectedly became popular as "artifacts" and were sought after by many Olympic athletes, including swimming superstar Phelps and gymnast Alex. Ancient Chinese medicine physical therapy methods have become the focus.

　　In December 2016, the State Council Information Office published Chinese Medicine in China. This is the first time that the Chinese government has published a white paper on the development of Chinese medicine.

　　According to state administration of traditional chinese medicine, at present, Chinese medicine has spread to 183 countries and regions. China has signed special cooperation agreements on Chinese medicine with more than 40 foreign governments, regions and organizations, established a number of overseas Chinese medicine centers in countries and regions related to the Belt and Road Initiative, and opened hundreds of Chinese medicine colleges and universities in more than 30 countries and regions.

　　In addition, Chinese medicine has actively participated in the free trade zone negotiations between China and 14 countries and regions, in order to reduce the market access of Chinese medicine and reduce trade barriers. Chinese medicine has become a bright business card for China’s international exchanges and cooperation.

　　It is reported that Chinese medicine has been included in the framework of high-level cooperation with the United States, Russia, Britain, Germany, France, Canada, Italy and other countries; The mechanism of traditional medicine cooperation meeting between China, South Korea, Singapore and Malaysia has been established. China’s cooperation with the World Health Organization, International Organization for Standardization, Central and Eastern European countries, ASEAN, SCO, BRICS and other multilateral institutions in the fields of national policy formulation, scientific research and standardization of traditional medicine is also constantly strengthening.

　　Open the second pulse of "Ren Du"

　　I still remember the movie "Scraping" that year. Grandpa used the traditional Chinese medicine "scraping" therapy to treat his grandson, but the red mark on his skin limb was regarded as child abuse in the United States. Over the years, the traditional medical field has worked tirelessly, but it is still difficult to become the international mainstream medicine. Experts believe that bringing traditional medicine into ICD is like opening up the second pulse of Ren Du, which is a milestone.

　　Zhang Qi, director of the Department of Traditional Medicine, Complementary Medicine and Integrated Medicine of WHO, said that the inclusion of traditional medicine in ICD marks the recognition of the value of this part of traditional medicine, including Chinese medicine and its origin, by the whole international public health system represented by WHO, and also recognizes the fact that Chinese medicine is being used more and more in China and internationally.

　　Zhang Boli, an academician of China Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, believes that this is conducive to the international exchange and cooperation of traditional Chinese medicine, promotes the integration and development of traditional Chinese medicine with the medical and health systems of other countries in the world, and lays a foundation for countries around the world to know, understand and use traditional Chinese medicine, which has very important practical significance and far-reaching historical significance.

　　More and more foreign "small partners" believe that while using Chinese medicine, more and more foreigners have embarked on the road of studying Chinese medicine. The inclusion of ICD will also be more conducive to their study.

　　Just a few days ago, during the Asian Civilization Dialogue Conference, Hu Man, an Iranian "foreign traditional Chinese medicine", who was invited to attend the conference, talked about his personal experience: Chinese medicine is traditional medicine, and it has a lot to do with culture. In his view, acupuncture is China’s and the world’s. I hope that through my own efforts, more people will feel the charm of Chinese medicine.

　　Huggins, a Brazilian student, suffered from stomach trouble, and his martial arts teacher cured him with Chinese medicine. Since then, Higgins has been fascinated by Chinese medicine. Now, he has opened the Brazilian College of Traditional Chinese Medicine, hoping to spread Chinese medicine culture in the South American continent.

　　Standardization has a long way to go.

　　In the Museum of Traditional Chinese Medicine in Huqingyutang, Hangzhou, Zhejiang Province, there are countless specimens of Chinese herbal medicines, and one of the display cabinets contains the identification of the authenticity of Chinese herbal medicines. In that year, there were as many as four kinds of common fakes of Cordyceps sinensis alone.

　　With the change of environment, the way of collection has changed from wild to planting, and some genuine medicinal materials are no longer authentic. In addition, Chinese medicine and western medicine are two different theoretical systems, and the unclear effective components, unclear mechanism of action and lack of quality standards of Chinese medicine have always restricted the internationalization of Chinese medicine.

　　In January, 2010, the secretariat of the Technical Committee of Traditional Chinese Medicine of the International Organization for Standardization (ISO/TC249) settled in Shanghai, and China began to gradually grasp the leading role of international standardization of traditional Chinese medicine. This is also a world discourse right in the field of traditional Chinese medicine.

　　In May 2017, the International Organization for Standardization (ISO) officially released "Chinese Medicine &mdash; &mdash; Panax notoginseng medicinal materials, which is the first international standard for quality evaluation of medicinal products led by China. Subsequently, Chinese herbal medicines such as Artemisia argyi, Ganoderma lucidum, Radix Isatidis, Dendrobium candidum and Gastrodia elata have successively obtained international standards.

　　In recent years, a number of traditional Chinese medicine prescriptions have been accepted by European and American markets better and faster by defining the effective substances and establishing standardized production chains. China has gone further and further on the road of promoting international standardization of traditional Chinese medicine. Zhang Weidong, director of the Department of Natural Medicinal Chemistry of the Department of Pharmacy, China Naval Medical University, believes that it is very important to let the world know about traditional Chinese medicine by modern scientific and technological means.

　　According to reports, ICD11, which is included in Chinese medicine this time, is designed to be more easily integrated with electronic health records and information systems, which will help shorten the transition period for the promotion and application of traditional medicine such as Chinese medicine in Europe and America. Experts believe that this achievement is also helpful for the standardized development of Chinese medicine itself. Dou Danbo, a professor at Shanghai University of Traditional Chinese Medicine, said that in view of the wide service population of traditional Chinese medicine, it will be beneficial to the supervision of traditional Chinese medicine, the safety of traditional Chinese medicine and the comparison of curative effects of traditional Chinese medicine.

　　The integration of Chinese medicine into ICD is only the first step, and it still needs to be strengthened in standardization and international cooperation for a long time. As Academician Zhang Boli said, the official release of ICD-11 will help our country to establish a morbidity statistics network which is connected with international standards and reflects the information of Chinese medicine health service, show the ability and position of Chinese medicine service in China’s health service from the perspective of statistical analysis, and also comprehensively reflect the situation of Chinese medicine providing services to people all over the world.

　　The acupuncture bronze man for ancient medical study displayed by Beijing World Expo.

　　Chinese medicine, as a "health messenger" connected with people’s hearts, has taken root and blossomed in the hearts of people all over the world.

　　(Comprehensive from: Xinhuanet, CCTV News, state administration of traditional chinese medicine website, Changjiang Daily)

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The exterior design of the Eπ 008 is unique and full of technology. The front face adopts a family-style Xingyao air intake grille, with sharp LED headlights on both sides, showing a strong visual impact. The body lines are smooth, the overall style is tough and stylish, highlighting its unique personality and charm.

车系eπ008拥有5002*1972*1732mm的长宽高尺寸，轴距为3025mm，前轮距和后轮距均为1650mm，确保了宽敞舒适的车内空间。车侧线条流畅而动感，搭配265/45 R21规格的轮胎和时尚的轮圈设计，突显出强烈的运动气息。

eπ008的内饰设计采用了简约而不失科技感的风格，车内采用了大量高品质材料，提升了整体的豪华感。方向盘采用真皮包裹，手感出色，并且支持手动上下和前后调节，满足不同驾驶者的个性化需求。中控台上配备了一块15.6英寸的高清触控屏，集成了多媒体系统、导航、电话、空调等多种功能，并且支持语音识别控制，提高了操作的便捷性和智能化水平。车内还配备有USB和Type-C接口，方便乘客为电子设备充电。前排座椅采用了仿皮材质，支持前后调节、靠背调节、高低调节以及腰部支撑调节，提供舒适的乘坐体验。主驾驶座椅还具备加热、通风、按摩功能，并配备了头枕扬声器，提升了舒适性和娱乐体验。副驾驶座椅同样支持多种调节功能。第二排座椅支持靠背和腿托调节，提升了后排乘客的舒适度。此外，后排座椅可以按比例放倒，增加了行李空间的灵活性。

eπ008搭载了一台1.5T 147马力的高效L4发动机，最大功率达到108千瓦，最大扭矩则为210牛·米。与之匹配的是电动车单速变速箱，为车辆提供了强劲的动力输出和平顺的驾驶体验。

汽车之家车主 对 eπ008 的外观给予了高度评价，她表示：“外形很大气！前脸很帅！颜值高！开出去回头率很高！车标也简洁！” 这种设计无疑使得 eπ008 成为了路上的一道亮丽风景线。

Writing/Photo courtesy of Liu Zhirong

You can’t always stay at home, but you have to travel, or commute to work, or go on business trips, sightseeing, and travel can’t be separated from subways, railways and highways. When you take subways, trains and highways, have you ever wondered: How are those tunnels dug through them?

Early tunnel excavation was manual plus blasting.

In the past, the way of tunnel excavation was manual excavation and blasting. For soil layer and gravel geology, manual excavation was used, and tools such as pickaxe and shovel were used to excavate the tunnel face. As far as rock geology is concerned, pickaxes and shovels can’t be dug, so it is necessary to use explosives to blast rocks at the tunnel face, and then transport the gravel out of the tunnel.

"Face" is a civil construction term, which refers to the excavation face that keeps advancing during tunnel construction.

As far as subway tunnels are concerned, in the past, the "open excavation and landfill method" technology was mostly adopted, that is, the street was destroyed first, and a ditch was dug by uncovering the cover, and then the tunnel wall was poured in the ditch. After the tunnel was built, it was buried and compacted with earthwork, and the street was repaired again. In the early days of Chinese mainland, the subway tunnel was excavated by "open excavation and landfill method", and later the "shield machine excavation method" was adopted. Shield machine was used to dig tunnels in the construction of Guangzhou’s first subway line (Line 1).

In the past hundred years, shield machines have gradually become popular in tunnel excavation. At present, shield machines are basically used in long tunnel excavation.

Britain used a shield machine to dig tunnels in 1825.

"Shield machine" is a name in China, generally known as "tunnel boring machine" (TBM) internationally, and "mole" in civil engineering jargon, because it digs holes underground like a mole.

In 1825, Britain used a shield machine when digging the Thames Tunnel. This shield machine was invented by Sir Mark issam Bald brunell, a French-born British engineer, and he applied for a patent for the shield machine. The Thames Tunnel is 396 meters long and passes through the Thames River in London.

In 1845, the international railway from France to Italy was opened. This railway ran across the Alps, and it was necessary to dig the Freres Tunnel at an altitude of 1,123 meters. This tunnel was 14 kilometers long, which was the longest tunnel in the world at that time. The tunnel ran through the Freres Peak at an altitude of 2,932 meters, that is to say, the maximum thickness of the rock above the tunnel was 1,809 meters.

In order to build this tunnel, Henry Joseph Mauss invented the "mountain cutting machine", which was manufactured in an arsenal near Turin, Italy in 1846. The "mountain cutter" looks like a locomotive, with more than 100 vibrating drill bits in front, which are used to smash the rocks on the face. "Mountain cutting machine" already has some functions of modern shield machine.

In 1853, ebenezer Talbot, an American, applied for the patent of shield machine, and the patent name was "Tunnel Boring Machine".

In 1870, john D bruton, an Englishman, developed and manufactured a shield machine with cutter head, which is very close to the shield machine widely used now.

In 1875, the French National Assembly passed a bill to build the English Channel Tunnel, and the British shield machine was selected for excavation. From June 1882 to March 1883, the shield machine excavated 1882 meters on the British side; Alexander Lavalle, a French contractor who built the Suez Canal, used a shield machine to dig 1,669 meters on the French side. Practice has proved that the efficiency of tunneling with shield machine is very high. However, the project was terminated in 1883 because France was later worried that Britain would use the English Channel Tunnel to attack France.

The success of shield machine in the English Channel Tunnel has inspired many civil engineers. In 1883, Britain used a shield machine to dig the tunnel under the Mersey River from Biegenheit to Liverpool, with a diameter of 2.1 meters and a length of 2 kilometers.

In the 20th century, people constantly improved the shield machine. Nowadays, all kinds of shield machines are constantly running in tunnel projects all over the world every day.

How does the shield machine dig the tunnel?

It is easier to understand the working principle of shield machine from its international common name "tunnel drilling rig": it is a big drilling rig that drills a hole in the ground or mountain.

Shield machine can be regarded as the largest construction machinery in civil engineering, with a large diameter of 178 meters and a length of more than 100 meters. The front of the shield machine is a huge cutter head with cutter head array. When driving, the cutter head rotates to cut the earth and stone on the tunnel face, and the muck flows into the muck bin from the gap of the cutter head, which is conveyed to the belt conveyor by the screw machine, and then transferred to another longer belt conveyor to transport it to the muck disposal site outside the tunnel, or transported to the tunnel by the track muck truck.

Readers with a little common sense should understand that if there is no thrust behind the cutter head, it is impossible to cut the earth and stone on the face. So, how to give the cutter head thrust?

This thrust comes from the hydraulic jack of the shield machine. If the tunnel is excavated on hard rock, two huge hydraulic jacks on the shield machine lean backward against the rock walls on both sides of the excavated tunnel and push the cutter head forward to cut the tunnel face.

If the tunnel is dug in the soft geological layer, the above method cannot be used, because the hydraulic jack will sink into the soft tunnel wall and cannot provide thrust. At this time, it is necessary to use another method to make several small hydraulic jacks push against the lining segment installed at the back at the same time to provide thrust for the cutter head horizontally forward, which is also a common shield method in subway tunnels at present.

The lining segment is the reinforced concrete precast member on the tunnel surface that we can see with our naked eyes in the tunnel. These segments are made in the ground reinforced concrete precast yard. After the segment is transported into the tunnel mouth, there is no need for manual intervention, and the transportation to installation is completely automatic.

The width of the lining segment should match the distance that the hydraulic jack advances each time, that is to say, the width of the segment is as many centimeters as the hydraulic jack advances each time. When the hydraulic jack is pushed to the end, the cutterhead stops rotating to cut the tunnel face, and segments are assembled around the tunnel in the shield section of the shield machine. The segment assembling machine on the shield machine is as dexterous as a human hand, movable, rotatable and retractable, which can assemble segments in place steadily and safely with accuracy of millimeter level.

When assembling a segment, several hydraulic jacks responsible for jacking the segment will contract, leaving a certain space for assembling the segment. After the segments are assembled in place, the hydraulic jack will stretch out and gently hold it, and so on until all segments in this circle are assembled in place. At this point, all the hydraulic jacks began to pressurize evenly, and together with the newly assembled segment, the cutter head was pushed forward by the reaction force to continue cutting the working face and move forward.

During the construction of the shield machine, the cutterhead cuts the tunnel face and assembles segments alternately, and the whole shield machine moves forward step by step under the push of the hydraulic jack until the tunnel is dug through. If the geology is soft, tens of meters can be excavated every day; If you encounter hard rocks, you can only dig dozens of centimeters every day.

The gap between the lining segment and the tunnel wall should be filled with mortar to reinforce the segment, maintain the stability of the whole lining and prevent water from leaking into the tunnel.

The series of complicated processes mentioned above are all completed automatically by the shield machine. There is a central control room in the shield machine, and all key parts of the shield machine have sensors, which transmit the collected data to the central control room. Operators can know the working situation of the shield machine through various data displayed on the display and intervene when necessary.

The cutter head on the cutter head should be maintained and replaced frequently. There is also a sensor on the cutter head. When the temperature of the cutter head rises to a certain value, it will send an alarm signal to the central control room.

How does the shield machine turn in the tunnel?

After reading this, some readers may ask, can the shield machine turn in the tunnel?

Of course you can. Most urban subway tunnels are excavated under the streets, and the tunnels are designed along the streets, with constant turns and "jumping up and down" according to the underground conditions. Highway and railway tunnels should also be selected according to landform, geology and hydrology, which also requires the shield machine to turn 360 degrees.

The turning of shield machine is realized by changing the cutting direction of cutter head with lining segment. Where a turn is needed, the width of each ring of lining segment is different. If turning to the left, the width of the right segment is designed to be wider than that of the left segment according to the turning radius. In this way, the hydraulic jack on the right will tilt the cutter head to the left to realize the left turning. If turning right, the width of the left segment is designed to be wider than that of the right segment according to the turning radius, so that the hydraulic jack on the left will tilt the cutter head to the right and realize the right turn. The steering principle of "jumping up and down" is the same as above.

At present, the largest shield machine in the world has a diameter of 17.5 meters.　　

On September 15th, 2006, the Niagara Tunnel, which was used for water diversion irrigation in Canada, was drilled. The tunnel was 10.2km long and passed 140m underground in Niagara Falls, Ontario, Canada. The shield machine used was "Big Becky" made by Robbins Company of the United States, with a diameter of 14.4m. The cutter head was driven by 15 motors with a power of 4.7 million watts (6,375 horsepower), which was the largest shield machine in the world at that time. The reason why tunnels should be dug in such a deep underground is to prevent shield construction from affecting ground buildings.

In 2011, the 5030-meter-long Spavo Tunnel near Florence, Italy was drilled. The rock shield machine used was Martina produced by Herrick Company of Germany. The shield has a diameter of 15.62 meters, a length of 130 meters, a weight of 4,500 tons, a cross-section of 192 square meters, a total power of 18 megawatts and a thrust of 40,000 tons. Herrick also designed a shield machine with a diameter of 19.25 meters, but it has not yet been built.

Bertha, a shield machine made by Hitachi Shipbuilding Co., Ltd. in Japan in 2012, has a diameter of 17.5 meters, a length of 110 meters and a weight of 7,000 tons. The cutter head has 260 cutter heads. This shield machine was ordered by the Washington State Transportation Bureau of the United States and used to replace the tunnel excavation of Alaska Viaduct on Highway 99 (the upper and lower lanes of the tunnel), which is by far the largest shield machine in the world.

Advantages and disadvantages of shield tunneling

There are many advantages in tunneling with shield machine. It is not affected by ground factors and can be constructed all day; It also does not destroy the ground buildings, cultural relics and natural environment, and belongs to ecological and environmental protection construction; Because the excavation, muck discharge and lining segment are all automated, a lot of labor is saved and the accident risk is reduced.

The main disadvantage of tunneling with shield machine is that the initial investment cost is too high. Most shield machines are customized according to tunnel design drawings, with long construction preparation period, high maintenance cost, and low economic benefits of tunneling short tunnels. Generally speaking, the tunnel length is more than 1 km, which has economic benefits.

Finally, the shield machine can not only dig circular tunnels, but also be designed to dig tunnels with arbitrary cross sections, such as rectangular tunnels and elliptical tunnels. People also use shield machines to dig water pipelines, sewage and drainage pipelines, and even power pipelines.

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　　　　Biological samples collected from the dead China woman’s body on the "Blagoveshchensk-Moscow" train, as well as laboratory analysis data in the carriage, have arrived in Moscow.

　　　　Onishchenko, director of the Russian Consumer Rights Protection and Public Welfare Supervision Bureau and chief epidemic prevention physician of the Russian Federation, made the above statement on Thursday, according to the Russian new network news.

　　　　He said that the inspection will be conducted simultaneously in two specialized laboratories of the Ministry of Health and one laboratory of the Ministry of National Defense.

　　　　He pointed out that due to the death of a woman in China on the train, the health department started the traditional epidemic prevention emergency mechanism.

　　　　On the morning of April 15th, a 24-year-old Russian woman died unexpectedly while riding a long-distance train from the Russian Far East city of Blagoveshchensk to Moscow. Fifty-one Russian migrant workers and two Russian train attendants were sent to the local infectious disease hospital for isolation observation when the train stopped at the Kirov station. It is reported that the final destination of these China migrant workers is Kaluga.

　　　　This incident has attracted great attention from the Ministry of Foreign Affairs of China. On April 16th, Foreign Ministry spokeswoman Jiang Yu said at a regular press conference that the Ministry of Foreign Affairs attached great importance to the situation that "a Russian woman may have died of pneumonia while taking a train in China".

Editor: Li Xiuwei