On the 21st local time, the European Chip Act came into effect. The announcement issued by the European Commission on the same day stated that the program promoted the industrialization of key technologies through the "European Chip Plan" and encouraged public and private enterprises to invest in the manufacturing facilities of chip manufacturers and their suppliers.

Under the framework of the bill, the European Union plans to establish a coordination mechanism between member States and the Commission to strengthen cooperation among member States, monitor chip supply, estimate demand, and start an emergency mechanism when necessary.

The announcement said that Europe’s share in the global semiconductor production market is less than 10%, and it relies heavily on third-country suppliers. If the global supply chain is seriously disrupted, the European industrial sector may be exhausted in a short time, leading to the stagnation of European industry.

According to the Chip Act, by 2030, the EU will collect 11.15 billion euros of public investment from EU institutions and member States, and will use a lot of private investment. In July this year, the European Parliament passed the Chip Act. The bill requires that by 2030, the share of the European Union’s chip production in the world should be increased from the current 10% to 20% to meet its own and world market demand. (General Desk reporter Gu Xin)

In this era when everyone is chasing dramas and gossiping, we need to read books.

We need to find a pure land for our hearts and regain the happiness of reading.

Fan Shujun selected ten famous sentences, each sentence is a classic, and each sentence is life.

Life can’t be as good as you think,

But it’s not as bad as you think.

-Mo Bosang’s Life

We always look forward to a happy ending.

Most TV dramas also end when they are broadcast to family fun.

But life is not like this.

It is full of mud and sand, with laughter and tears.

As long as you are alive, you have to experience it. Experience joy, experience sadness.

There is no happy ending.

Always on the road is the only answer to life.

The world won’t care about your self-esteem,

People only see your achievements.

Before you achieve anything,

Don’t overemphasize self-esteem.

-Fitzgerald’s The Great Gatsby

If you want to succeed in the secular sense and gain the recognition and praise of the world, you can’t overemphasize self-esteem.

It is a compulsory course for success to go through all kinds of hardships.

Self-esteem is like white shoes.

People who are always worried about whether their shoes are dirty can’t walk on the dirt road.

Putting down your posture is the first step to success.

When I am silent, I feel full,

When I speak, I feel empty.

-Lu Xun’s "Wild Grass Inscription"

When people reach middle age, they gradually find that people don’t have to talk too much.

Not every fish lives in the same sea.

Everyone’s cognition and understanding are different.

Once you open your mouth, it is easy to bring right and wrong in many cases.

People who know you don’t have to say it, and people who don’t need to say it.

Half of life, slowly understand.

Most of the words should be told to yourself, and you should taste the joys and sorrows yourself.

It is not easy to complain, and you don’t have to spit at will.

Silence is a realm and a practice.

If you can’t avoid it,

You have to put up with it

Cann’t stand what life is destined to endure,

Is a sign of weakness and stupidity.

-Charlotte Brontexq’s Jane Eyre

Life is always impermanent.

Maybe at any time, disaster will befall you.

We are afraid before the disaster comes, and we are afraid in imagination.

I often scare myself.

But once disaster strikes, no matter how hard it is, we must bear it.

People will get used to it gradually.

This is human resilience.

We gritted our teeth and walked away. Until one day, a bright future emerges.

When we look back, we find that we have come a long way.

We are actually braver than we thought.

In the street where sixpence is everywhere,

He looked up at the moon.

-Mao Mu’s The Moon and Sixpence

In the eyes of the world, money has become justice.

But there are still many people who stick to their ideals.

They say: chasing dreams is chasing your own bad luck.

This is like a mockery, but also like a tragic.

Maybe one day, we will become more diverse and inclusive.

There will be more and more people watching the moon.

Unfortunately,

It is the step of genius;

The baptism water of believers;

The priceless treasure of capable people;

The bottomless pit of the weak.

-Balzac’s "Human Comedy"

For different people, the meaning of suffering is different.

For the strong, this is the best test and an excellent advanced journey in life.

But for the weak, it is bottomless darkness.

Suffering is the touchstone of life.

Polish yourself into a real strong person, so as not to be afraid of the wind and rain.

If you want something, you have to set it free.

If it comes back to you, it belongs to you,

If it doesn’t come back, you never had it.

-Dumas "The Count of Monte Cristo"

The tighter you hold something, the easier it is to lose it.

It is better to let go decisively than to be nervous.

It’s yours that others can’t take away, not yours, and it will be lost sooner or later.

In that case, why be persistent.

It is much more difficult to judge yourself than to judge others.

If you succeed in judging yourself correctly,

Then you are a real wise man.

-Exupery’s The Little Prince

People are all the same, their eyes are in front, they can only see other people’s faults, but they are unwilling to reflect on their own.

Man’s greatest enemy is not others, but himself.

Those who always feel right and always pass the buck will be rejected sooner or later.

Only by being aware of one’s own problems can one constantly correct and move forward.

Remember what should be remembered and forget what should be forgotten.

Change what can be changed and accept what cannot be changed.

-Salinger’s good girl

Life is like a mobile phone, no matter how high it is, it will get stuck with use.

Clear the memory regularly so that the mobile phone can be used normally.

The same is true of people.

Clean up the garbage of the mind regularly, learn to accept and learn to give up.

Only in this way can the heart be open-minded and at ease, and life can be comfortable and calm.

Marriage is a besieged city,

People outside the city want to go in,

People in the city want to come out.

—Fortress Besieged by Qian Zhongshu

Marriage has the warmth of marriage, and there is freedom to marry without marriage.

Life is a game of choice.

If you give up, you will get it, and if you get it, you will give up.

Don’t envy other people’s lives, because others may also envy you.

If a man drinks water, he knows it well.

It is enough to choose your own path and go on without complaining or regretting.

Author | Ru Fengjun

Source | Confucianism (ID: rufengdajia), a gathering place for Chinese scholars, the original number of super-quality Chinese studies. Everyone with temperature, value, interest and Confucian style will accompany you to understand China culture.

Layout | afterview

Picture | Picture Worm Creativity

Original title: "The 10 most touching sentences of world famous works should be read at least once in your life"

Read the original text

　　Shops and convenience stores in Shanghai are being reshuffled.

　　Carrefour has been operating in China for more than 20 years, and the new owner has been replaced by Suning; Metro, which entered almost at the same time as Carrefour, is also looking for the receiver of China business … … Even ordinary consumers can clearly feel this change when walking on the street — — Traditional hypermarkets such as e-mart and Tesco are gradually withdrawing from the downtown area and being replaced by various new supermarkets and convenience stores. Among them, there are foreign brands such as ALDI, the century-old supermarket chain in Germany, Costco, the second largest retail supermarket in the world, and new brands hatched by domestic capital such as Pick’n Go, Suning Store, Ole’s boutique supermarket and G-Super. Shanghai’s supermarket industry has become more and more lively.

　　Every round of survival of the fittest, Shanghai’s supermarket industry is evolving itself. Every brand is constantly trying and growing in this new era of consumption, letting go of the game between technological upgrading and business model change. And all business comes from the most basic variable, the consumer.

　　■ Wen Wei Po reporter Xu Jinghui

　　Giant game

　　Those who can’t run fast will eventually be eliminated

　　In the early 1990s, the supermarket format entered Shanghai for the first time, and it has reached the stage of standing in the thirties. However, this mature system is not calm, and "undercurrent surging" is the most appropriate adjective to describe the current state of this industry.

　　At the end of last month, Suning.cn announced that its wholly-owned subsidiary Suning International planned to invest 4.8 billion yuan to acquire 80% shares of Carrefour China, thus swallowing this "behemoth" with an operating income of nearly 30 billion yuan in China. Not only Carrefour, but also the "Big Mac" supermarkets in the past seem to have a "middle-aged crisis". Lotte, e-mart, Tesco and other brands have withdrawn one after another, while Metro has been seeking to sell its China business … …

　　The "vacancy" in the market has been replaced by new brands with stronger capital. Box Ma Xiansheng, hatched from Alibaba, became the main store for major shopping centers in just three years, and successfully embarked on the "C position"; Tencent invested heavily in Yonghui’s new format "super species", which expanded rapidly nationwide; Greenland Group’s G-Super Greenland, which lays out the retail industry, is preferably fully expanded in first-and second-tier cities, with 31 stores opened in Shanghai alone … … These supermarkets rooted in shopping centers have gradually replaced the original "single-family" hypermarkets.

　　The same situation also appeared in the convenience store industry. Many years ago, small convenience stores such as Keke, Haode, Liangyou and Diatiantian, which were all over the streets of Shanghai, were shrinking, while Japanese brands such as Family and Rosen developed steadily, while a number of new brands such as Suning Store and Convenience Bee rose, with the blessing of giants such as Suning, Tencent and Gaoyou Capital.

　　Looking at the reshuffle of the supermarket industry, behind the giant game is actually the transformation of business philosophy: when the development and reform of a format can’t beat the market and consumers, it will inevitably go downhill. In the past, the supermarket format faced a market that had not been developed by e-commerce, and consumers had to rely on the offline shopping environment. Therefore, the intensive and one-stop shopping environment was favored. With the impact and integration of e-commerce, the past business model has been difficult to meet the needs of current consumers.

　　The re-opening of the supermarket industry, the traditional hypermarkets represented by Yonghui and RT Mart, and the new brands represented by Boxma Xiansheng, have similar paths — — Seamless online and offline links to speed up home service. In March last year, RT Mart’s "online ordering and offline delivery" service was fully rolled out. Bin Yuan, a new retailer in RT Mart, revealed in an interview that although this transformation is difficult, the effect is quite obvious after the integration of online and offline, which not only greatly improves the efficiency, but also makes the consumer structure younger, which is the most desirable change of traditional hypermarkets.

　　Consumer competition

　　Adjust the strategy according to consumer preferences

　　In this round of reshuffle, the change of business model comes from the most basic variable of consumers. A report from Deloitte shows that the rapid economic development in China has stimulated the consumption demand of the younger generation. Different from the previous generation of consumers, young consumers pay more attention to convenient, personalized and high-quality shopping experience.

　　Judging from the shopping habits of the main consumers, such as post-80s, post-90s and even post-00s, they are fundamentally different from the previous generation: post-80s and post-60s like to browse the promotional advertisements stuffed into mailboxes in supermarkets, then get on the free shuttle bus early in the morning and buy all the discounted daily necessities at once in the stores. However, the post-80s and post-90s are not like this. As far as their eyes are concerned, the "June 18th Promotion" and the "double 11" online carnival are the two major shopping labels at the middle and end of the year, respectively. Those daily necessities such as paper towels, toiletries and baby diapers are purchased at a low price at one time. Even if they "improvise" and move their fingers, these standard products can basically be purchased from all over the country in one day.

　　The change of consumers’ shopping habits has a great impact on hypermarkets. Some surveys show that in first-tier cities, the frequency of young consumers going to large supermarkets can be calculated by "month", which makes the "Big Mac" have to make strategic adjustments around the changes in consumer demand.

　　At present, a relatively successful adjustment model is the development of large-scale enterprises with ultra-miniaturization. For example, Easy Carrefour is a successful case. Its most obvious benefit lies in cost saving. On the one hand, those goods with high online shopping rate gradually withdraw from the shelves, greatly reducing the area of the supermarket; On the other hand, these supermarkets, with an area of about 1,000 square meters, mainly focus on fresh food, imported food, beverages and other products with high repurchase rate and instant consumption, which can filter the positive impact brought by e-commerce to the maximum extent.

　　The development of large-scale supermarkets towards miniaturization is also helpful to its site selection. Previously, "Big Mac" stores loved "single-family" stores, with all kinds of parking lots and shuttle buses. Now, entering shopping centers is not only easier to operate than big stores, but also easier to reach young consumers, and it is also convenient for large-scale expansion.

　　From a deep perspective, the miniaturization of big stores is also a reasonable combination of the whole supply chain to optimize in depth. Nowadays, these scattered supermarkets are already composed of two parts — — Front store and back warehouse. The function of "front store" further flies away in the direction of "emergency+experience", such as fresh products, beverage products and so on; The "back warehouse" has turned into a "front warehouse" for online shopping users, stocking according to big data and responding to online shopping needs.

　　Cost bottom line

　　Looking for breakthrough direction in "actuarial science"

　　The reshuffle of Shanghai Shangchao format is also closely related to cost. At the end of 1990s, when the first batch of hypermarkets entered Shanghai, they signed multi-year leases in one breath. Now, most of them quit because the leases expired and they could not afford high rents.

　　But the latecomers also have to face the cost game — — The premise of any business model is profitability. In the era of supermarkets with high rents and high labor costs, new solutions are needed.

　　Starting from the "variable" of consumers, fresh products with high gross profit have become the main direction of major brands. In this matter, as big as box horse fresh, super species, Ole’ Boutique supermarkets, as small as Suning stores and Haode convenience stores, are all making efforts. As a matter of fact, the fresh-keeping strategy has achieved very good results in the early stage. This kind of goods with high repurchase rate and high gross profit margin can directly drive profit growth. Fresh products have made extremely important contributions to the reason why Box Horse Fresh Life’s first store in China can realize single-store profit so quickly.

　　However, we have to pay attention to the fact that when all brands are heading for running all the way, the rapidly saturated market makes this once-tried-and-tested model "kick the iron plate". Box Ma Xiansheng has closed its store for the first time this year, and Wanda Store in Wujiaochang, the first store of Yonghui Yunchuang’s super species in Shanghai, has recently closed its doors. According to Suning.cn’s financial report, the loss of Suning Store only reached 296 million yuan in the first seven months of 2018. With the rapid expansion of the store, this loss will expand sharply. How to stop loss will be a difficult problem that these brands must face.

　　To cope with the high cost, another way to solve the problem is to replace manpower with technology. For example, the newly-emerging brand Convenience Bee is equipped with unmanned payment equipment in all stores in Shanghai. In convenience stores that are open 24 hours a day, the work of the night clerk is mainly to receive goods, replenish goods, tally, etc., and the cashier work is replaced by intelligent technology equipment.

　　Before this, unmanned supermarkets were indeed booming. In 2017, Taobao’s "Amoy Coffee" became popular at the Creation Festival. Since then, all parts of the country have tried water without retail. However, from the current development, the cost of artificial intelligence is much higher than that of labor, which hinders the promotion of unmanned supermarkets. A retired employee of Binguo Box, an unmanned convenience store, told reporters that the company started to lay off employees at the end of last year, and it has plummeted from more than 500 people at its peak to more than 100 people now. However, Wei Xueqi, an associate professor in the Department of Information Management and Information Systems, School of Management, Fudan University, believes that the launch of the 5G commercial tide will be of great help to unmanned supermarkets in the next year or two. Once the technical cost can be greatly reduced, it will be able to support this new format. Accelerate development.

　　In addition, it is also a strategy to open a shop in the suburbs where the land price is cheaper. Whether it is a Sam member store in Qingpu or Pudong, or a market opening guest who is about to open, it is such a prudent business. Andrew Miles, president of Sam member store’s China business, calculated an account for the reporter: the cost of opening a store in the suburbs is only half of that of an urban supermarket, while the sales volume brought by strict control of product quality can reach 5 to 10 times that of an ordinary supermarket, which gives the possibility of a virtuous circle of supermarket formats.

　　Personalized development

　　Thousands of stores and thousands of faces, to "change" to meet the trend.

　　The transformation of Shanghai supermarket industry is far from over, because from this summer, a large wave of new stores will be unveiled in Shanghai — —

　　At the end of June, Oleqi, a famous cheap supermarket brand in Europe, opened two offline stores in one breath and officially entered the retail battlefield in China.

　　On July 2nd, Box Horse opened a new convenience store in Shanghai — — Pick’n go, the "smallest" box horse store in history, covers an area of less than 20 square meters. It is mainly engaged in fresh food and is also the latest attempt of box horse.

　　On July 4th, Yonghui Supermarket "Market Life" opened in Sanlin Impression City, Pudong, with the combination of traditional market culture and fashionable and modern farmer’s market decoration as its selling point.

　　In late July, Yonghui Supermarket’s first mini community store will soon land in Nanxiang, Jiading, which is also a new exploration of Yonghui Supermarket after "super species" … …

　　New brands emerge one after another, and "change" is the only constant theme. Hou Yi, CEO of Box Horse Fresh Life, once said that in addition to Box Horse Fresh Life, they are actively exploring new formats such as Box Horse Vegetable Market and Box Horse mini, and studying the best format model in different cities, different regions, different population densities and different scenarios, so as to make strategic reserves for the development in the next decade.

　　Not long ago, Convenience Bee got the first hot meal business license of convenience store in Shanghai. Nowadays, in every store, you can see a hot meal sales area enclosed by a glass curtain wall, which is equipped with steaming oven, cleaning and disinfection washing pool, warm water heat preservation cabinet and other equipment and facilities for supplying hot food. After the hot meal is heated, it can be stored in the warm water heat preservation cabinet, which can maintain a constant temperature, which means that no matter the first guest or the last guest, they can get the meal with the same temperature.

　　At the same time, theme stores and exclusive imported goods are also important "playing methods" for major brands. At the end of May, Rosen’s first Hello Kitty theme convenience store in the world opened in Nanjing East Road subway station. Before that, this convenience store had launched theme stores such as "Shanghai Football", "Teddy Bear" and "Detective Conan" to attract consumers to stop. The G-Super Green Space Optimization is based on the spillover effect of the import Expo, trying to improve its core competitiveness while introducing more new overseas products and bringing global good goods into the domestic market more efficiently.

　　In the ever-changing, Shangchao industry is working hard in the direction of segmentation and personalization. These differentiated explorations may become the keys for brands to settle down in the future. Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said that the retail industry in Shanghai experienced the last round of information technology development, and now it has returned to quality and service again, forming a positive spiral upward trend, which will bring brand-new vitality and energy to the supermarket industry in Shanghai.

　　BEIJING, Beijing, May 21 (Reporter Liu Yuying) The "White Paper on Blockchain Industry in China in 2018" released by the Information Center of the Ministry of Industry and Information Technology of China on the 20th said that the blockchain industry in China is in a high-speed development stage and the industrial chain has taken shape.

　　According to the White Paper, by the end of March 2018, the number of blockchain companies with blockchain business as their main business in China had reached 456, from upstream hardware manufacturing, infrastructure and security services to downstream industrial technology application services, to industry investment and financing, media and talent services to ensure industrial development. Companies in various fields have been basically complete, coordinated and orderly, and jointly promoted the industry to move forward.

　　Judging from the geographical distribution of the company, the geographical distribution is relatively concentrated and the industrial agglomeration effect is obvious. Beijing, Shanghai, Guangdong and Zhejiang are still concentrated places for blockchain entrepreneurship, and blockchain enterprises in the four provinces account for over 80%. In addition, China’s top ten provinces with blockchain entrepreneurial activity include Jiangsu, Sichuan, Fujian, Hubei, Chongqing and Guizhou.

　　Judging from the distribution of blockchain industry segments, by the end of March 2018, the number of industry application service companies in blockchain field was the largest, among which the number of companies mainly serving the financial industry reached 86, mainly serving the physical industry. The number of service companies reached 109. In addition, there are more than 40 related companies in blockchain solutions, underlying platforms, blockchain media and community fields.

　　Judging from the distribution of financing rounds, the blockchain industry is still in a very early stage. At present, nearly 90% of investment events are concentrated in the early stage (A round and before), another 9% are strategic investments, and the investment events in B round and after account for only 2%. The development of blockchain industry is in the ascendant.

　　The "White Paper" looks forward to the trend of China’s blockchain industry: First, blockchain has become the forefront of global technology development and opened up a new track for international competition; Second, the blockchain field has become a new hot spot for innovation and entrepreneurship, and technology integration will expand new application space; Third, the blockchain will be widely deployed in the real economy in the next three years and become an important support for the construction of digital China; Fourth, the blockchain creates a new platform economy and opens a new era of sharing economy; Fifth, the blockchain accelerates the process of "trusted digitalization" and drives finance to "get rid of virtual reality" to serve the real economy; Sixth, the blockchain supervision and standard system will be further improved, and the industrial development foundation will continue to be solid. (End)

　　According to the public data of the Ministry of Commerce, in April this year, the national building materials and home furnishing prosperity index (BHI) was 117.65, and the sales of building materials and home furnishing stores above designated size exceeded 110 billion yuan, and the cumulative sales from January to April exceeded 420 billion yuan.

　　Although the above data decreased slightly compared with the same period of last year, with the introduction of "trade-in" policies in various places since April, and the favorable factors such as the overlapping market entering the traditional peak season, the household sector continued to release consumption vitality, the industry prosperity rebounded, and the "Xiaoyangchun" market in the home building materials market also continued.

　　The market potential of "trade-in" is huge.

　　At present, China’s real estate market is still in the adjustment stage, but since the beginning of this year, favorable policies have been implemented in various places, and industry insiders expect that the industry will accelerate its stabilization. As the downstream industry of the real estate market, the consumer demand of the national building materials and home furnishing market continued to be released from January to April. Although the sales data decreased slightly year-on-year, thanks to the help of the policy side, the overall situation was still improving.

　　In March this year, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods (hereinafter referred to as the Plan) to promote economic transformation and upgrading and improve the quality of life of urban and rural residents.

　　The "Proposal" pointed out that for the trade-in of household appliances, it is necessary to improve the convenience as the core and smooth the consumption chain of household appliances; In order to promote the replacement of home improvement consumer goods, it is required to support residents to carry out local renovation of old houses, kitchens and bathrooms, continue to promote the aging renovation of homes, and actively cultivate new consumption such as smart homes. Promote home improvement model rooms to enter shopping malls, communities and platforms, encourage enterprises to build online model rooms, and provide affordable products and services to meet diversified consumer needs.

　　"The introduction of the trade-in policy is a major positive for the home furnishing industry." Qin Zhanxue, president of China Building Materials Circulation Association, pointed out that the relevant data of the Ministry of Housing and Urban-Rural Development showed that by the end of 2022, the total number of urban and rural housing construction in China had exceeded 600 million, with huge market potential. "As houses enter the aging cycle one after another, the demand for renovation and functional upgrading will gradually increase. It is expected that the industry will usher in a new round of trade-in climax in the future."

　　According to incomplete statistics, in the past year, the total output value of China’s home improvement industry was about 2.77 trillion yuan, of which the demand for local decoration exceeded 35%. "It is conservatively estimated that the replacement scale of the home and home improvement market will exceed one trillion yuan." Hu Yanan, secretary-general of China Building Decoration Association’s Residential Decoration and Parts Industry Branch, said that according to the association’s rough calculation, there are more than 200 million houses in urban housing that are over 20 years old, and the demand for renovation and transformation at the consumer end is strong.

　　Grasp the "renewal" cycle and accelerate the layout of enterprises

　　The promulgation of the "Program" has given industry support and guidance at the policy level and brought new development opportunities at the development level. Many home associations and head home stores have acted quickly, actively responding to the policy call and helping to release the potential of home consumption by issuing trade-in coupons, promoting in communities, and granting subsidies.

　　At the end of April, at the annual meeting of the housing industry in 2023-2024, the Residential Decoration and Parts Industry Branch of China Building Decoration Association, in conjunction with the head home improvement enterprises and parts and materials enterprises all over the country, officially launched the "Home Improvement Trade-in Action". "I hope that through this action, a group of’ home improvement practitioners’ will be cultivated, and typical cases of enterprises will be launched to create a more assured, worry-free and secure consumption environment." According to the relevant person in charge of China National Equipment Association, this action aims to promote the effective implementation of "trade-in" related programs in the home improvement and home furnishing industries, and call on the whole industry to respond to the replacement of home improvement consumer goods, and encourage member units to actively carry out local upgrading and renovation of old houses, kitchens and bathrooms, and aging renovation of homes.

　　On May 6th, in response to the "Consumption Promotion Year" policy of the Ministry of Commerce, and vigorously promoting the trade-in of the household industry, China Building Materials Circulation Association also launched the "Third National Green Smart Home Consumption Festival", which empowered enterprises by implementing the relevant action plan of "trade-in" and issuing exchange vouchers for trade-in.

　　Focus on home stores. According to our understanding, the heads including Red Star Macalline and Easyhome made relevant implementation plans as early as the "trade-in" scheme was put forward.

　　Among them, Beijing Red Star Macalline has invested more than 10 million yuan since March to promote trade-in, benefit consumers, and help people rejuvenate. It is reported that in order to make more consumers enjoy the trade-in benefits easily, Beijing Red Star Macalline not only joined hands with 17 brand enterprises such as Xilinmen, Wrigley Sanitary Ware and Boloni to participate in the trade-in activities of green smart consumer goods, but also distributed subsidies of about 8 million yuan in different forms through online and offline channels.

　　The relevant person in charge of Red Star Macalline said that consumers can make an appointment to drag the old service through the "Red Star Home" applet, and they can enjoy the 600 yuan subsidy at the highest; Go to the offline store for "replacement", and you can also enjoy the government subsidy and superimpose the joint discount. "At present, relevant subsidies have been launched in five major shopping malls in Beijing, and consumers can get subsidies and enjoy the benefits of renewal."

　　The data shows that since the beginning of this year, Red Star Macalline has launched a large-scale "trade-in" campaign for home appliances in many shopping malls across the country, taking the demand for trade-in as the contact point to obtain accurate store traffic for shopping malls, and guiding the related sales between home appliances and other categories through refined operation.

　　On May 9, Easyhome also revealed the progress of "trade-in" on the investor interaction platform. It said that this year, it will comprehensively promote the three major IPS of "trade-in furniture and household appliances", "old houses for new looks" and "it is difficult for families to find them", which will drive the rapid growth of home sales.

　　The relevant person in charge of Real Home pointed out that the company released the "trade-in" strategy as early as 2022 and carried out related business. "According to statistics, a number of IP activities related to’ trade-in’ achieved remarkable results last year, achieving 207,000 customers, guiding sales of 650 million yuan and recycling 68,000 old things." The person in charge said.

　　At the same time, many home furnishing enterprises also seize the favorable market cycle and fully exert their strength in the stock market.

　　At the beginning of May, Qumei Home officially launched this year’s trade-in activities in the "Huanxin Plan Conference". In fact, since the first launch of this activity in 2013, Qumei Home has positioned it as a long-term and far-reaching important action. Zhao Ruihai, chairman of Qumei Home Furnishing Co., has repeatedly said that "trade-in" is not only a commitment to consumers, but also a manifestation of corporate social responsibility.

　　"Among about 300,000 customers accumulated by enterprises, some of them are currently in the consumption cycle that needs to be updated and iterated." Recently, Meike Home also publicly stated that this year, it will increase visits to early users, carry out maintenance and clue acquisition, with a view to providing consumers with diversified replacement programs. Oupai Home has launched the whole house renovation and whole package services, such as package storage, package discount, package design and help to move, to meet the diversified needs of consumers.

　　The industry believes that promoting the trade-in of household products requires both upstream and downstream synergy, and the household industry needs to continuously and deeply tap its own resources to promote the sustainable development of trade-in in a more market-oriented way and more convenient activities.

　　Both ends of supply and demand still face corresponding difficulties.

　　Although the market potential of trade-in is huge, it faces many difficulties in practical operation.

　　From the consumer side, how to deal with the replaced furniture, where to store the old furniture, and how to find a "reliable" decoration company and foreman may all hinder the implementation of the old-for-new policy. On the supply side, trade-in, local renovation and other links have a large amount of work, relatively low customer list value, and most of them are concentrated in old communities, so the construction difficulty is relatively high.

　　"At present, the residual value of many furniture recycling and dismantling wastes is relatively low, and the willingness of large-scale platform enterprises to participate in recycling is insufficient, but consumers do not have the ability to handle large pieces of furniture by themselves, which will become a constraint for replacing new ones to some extent." Zhu Jiagui, CEO and general manager of Red Star Macalline Home Furnishing Group, said that it is not easy for most home furnishing enterprises to provide large-scale trade-in services and handle old furniture well. "It is necessary to pay higher operating costs in terms of management, operation, normative environmental protection and demolition." Zhu Jiagui said.

　　In view of the problem that "trade-in is easy to abandon the old", Qin Zhanxue believes that the focus of trade-in should be on the "new" and the treatment of the "old" should not be ignored. "Old products should not be treated as garbage, but should be reused." He said, for example, furniture products can be dismantled and recycled, while construction waste can be reprocessed into floor tiles for municipal decoration materials.

　　The relevant person in charge of the Consumer Promotion Department of the Ministry of Commerce said that the trade-in work involves thousands of households and the vital interests of consumers. Promoting the trade-in of consumer goods is not only a powerful measure to enhance the momentum of economic growth and consolidate the good momentum of recovery, but also a long-term strategy to promote the high-quality development of the home furnishing industry. In the future, the industry should gradually establish an effective mechanism of "it is easier to get rid of the old and more willing to replace the new", so that consumers can enjoy better services and the trade-in action can be truly and thoroughly carried out in the industry. Text/Zhang Xinyu

　　Source: Beijing Evening News

In the era of smart electric, a real flagship model needs not only excellent design and performance, but also cutting-edge technology support. Aouita 07, based on CHN model, is the crystallization of tripartite cooperation among Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited, which brings together the top technologies of the three companies. Changan Automobile’s profound experience in building cars, Huawei’s smart car solutions and Contemporary Amperex Technology Co., Limited’s advanced battery technology have jointly injected powerful scientific and technological genes into Aouita 07.

Huawei’s driving ADS 3.0 is the core technology of Aouita 07. Relying on Huawei Gankun Intelligent Driving ADS 3.0, Aouita 07 can not only start and stop on its own, but also show its leading strength in active safety, and can achieve forward, lateral and backward active protection through omni-directional anti-collision CAS 3.0.

The flagship of science and technology in Aouita 07, CHN mode explains the scientific and technological charm of the intelligent electric age with its strength. (information)

Upstream News Kevin·Z

　　BEIJING, Beijing, June 20 (Xinhua) In recent days, many places in the north have once again ushered in the "sunny mode". With the expansion of the sphere of influence of high temperature weather, from today, there will be high temperature weather lasting for many days in Huanghuai, North China, with the highest temperature reaching 35 ~ 38 C. In the south, rainfall has become the key word of weather, and the areas affected by heavy rain involve 10 provinces.

　　Data Map: At noon on June 5, the temperature in Shijiazhuang reached 38℃, and citizens traveled with various sunshade protective gear. China News Service reporter Yujia Zhai photo

　　Many places in the north enter the "sunny mode" and the meteorological conditions of ozone pollution are high.

　　After the Dragon Boat Festival holiday, the high temperature once again visited many places in the north, and the sphere of influence of high temperature in Huanghuai area of North China continued to expand. According to the weather forecast, after 20 days, some areas in eastern North China and Huanghuai will have high temperature weather for 4 to 6 days, with the highest temperature reaching 35 to 38℃.

　　In Beijing, the Beijing Meteorological Observatory issued a blue warning of high temperature at 16: 40 on the 19th. It is estimated that the daily maximum temperature in most parts of Beijing will reach above 35℃ from 20th to 21st.

　　Not only in Beijing, but also in the southern part of North China and the central and western parts of Huanghuai today and tomorrow, high temperatures will continue to spread. Among provincial-level cities, Tianjin, Shijiazhuang and Zhengzhou will have high temperatures today and tomorrow. From the 21st, Jinan will have high temperatures for five consecutive days.

　　As the "sunshine mode" is on, according to the news of the Central Meteorological Observatory, the meteorological conditions of ozone pollution in central and southern North China, Huanghuai and other places are relatively high from the 20th, with the meteorological conditions of ozone pollution ranging from 3 to 4, and the local level in central and southern North China can reach 5.

　　Take Beijing-Tianjin-Hebei and its surrounding areas as an example. From 20 to 25, the central and southern parts of the region have strong solar radiation and high temperature, which is conducive to ozone generation. The meteorological conditions of ozone pollution are maintained at level 3 to 4, and the local level can reach level 5.

　　According to meteorologists, ozone pollution will decompose rapidly indoors because it needs high temperature and ultraviolet radiation. Experts remind that for photochemical pollution dominated by ozone, it is of little use for people to wear masks. The most important way to prevent photochemical pollution is to avoid going out as much as possible and close doors and windows at the same time.

　　Heavy rain in the south involves 10 provinces, Zhejiang and Hunan.JiangxiThere is a heavy rain in the local area.

　　High temperature weather spread in the north, while in the south, especially in the middle and lower reaches of the Yangtze River, these areas that entered the "rainy season" ushered in continuous heavy rainfall. In response to the rainstorm, the Central Meteorological Observatory has issued blue and yellow rainstorm warnings for several consecutive days.

　　According to the weather bulletin of the Central Meteorological Observatory, during the daytime on the 19th, heavy rains occurred in parts of central Anhui, northern Shanghai, northeastern Guizhou and southeast coastal areas of Guangdong, and heavy rains (101 mm) occurred in Tongren, Guizhou. At 18: 00 on the 19th, the Central Meteorological Observatory issued a blue rainstorm warning again.

　　It is estimated that there will be heavy rains in southern Anhui, Shanghai, Zhejiang, central and northeastern Jiangxi, central Hunan and central Guizhou from 20: 00 on the 19th to 20: 00 on the 20th, among which there will be heavy rains (100-150 mm) in western Zhejiang, northeastern Jiangxi and central Hunan. Some of the above areas are accompanied by short-term heavy precipitation (the maximum hourly precipitation is 20 ~ 50 mm, and the local area is more than 60 mm), and there are thunderstorms and strong winds in the local area.

　　In addition, there are heavy rains and local heavy rains in the northwestern and eastern coastal areas of Fujian, the southeastern coastal areas of Guangdong and Taiwan Province Island.

　　The Central Meteorological Observatory reminded that during the process of heavy rainfall in the south of the Yangtze River and Huaihe River, it is necessary to pay attention to disasters such as urban waterlogging and landslides that may be caused by local heavy rainfall, as well as the adverse effects of strong convective weather such as thunderstorms and strong winds.

　　From the evening of June 18th to the morning of 19th, heavy rain fell in dangyang city, Hubei Province, and some residents were trapped. Fire officers and soldiers in dangyang city City were dispatched to evacuate the trapped people. Liu bangpei

　　The rainfall in the middle and lower reaches of the Yangtze River is concentrated, and the Yangtze River Defense General deploys flood control again

　　Since the Dragon Boat Festival holiday, the heavy rainfall in the middle and lower reaches of the Yangtze River has continued to attract attention. The National Defense General, the Ministry of Water Resources and other departments have repeatedly discussed and judged the rain and flood situation and deployed flood control emergency work.

　　According to the forecast of the Central Meteorological Observatory, the main rain belt of heavy rainfall in the south will be located in the south of the Yangtze River on 20-22, and then it will be carried to the middle and lower reaches of the Yangtze River in the north, and the middle and lower reaches of the Yangtze River will enter the rainfall concentration period.

　　According to the website of the Ministry of Water Resources, on the 18th, the Yangtze River Defense General once again held a meeting on the recent flood control situation in the Yangtze River basin, and deployed the dispatching work of the Three Gorges and Danjiangkou reservoirs.

　　The Yangtze River Defense General issued a dispatch order to dispatch Danjiangkou Reservoir to open two surface holes for flood discharge at 18: 00 on the 18th. At the same time, the General Office of the Yangtze River Defense issued a notice to the Hubei Provincial Defense Index, demanding that the flood control work in the middle and lower reaches of the Han River be effectively carried out. According to the deployment of the National Defense President, the Yangtze River Defense General sent a working group to Jiangxi to help guide the flood control work.

　　Ma Jianhua, executive deputy commander of the Yangtze River Defense General and director of the Yangtze River Water Resources Commission, said that the Yangtze River Basin has entered a period of continuous heavy rainfall concentration, and all relevant departments and units should further attach great importance to it and overcome the luck and paralysis; It is necessary to further strengthen the implementation of responsibilities and do a good job in flood control duty and emergency duty. (End)

Recently, Joy of Life, a costume drama, has been controversial because it costs 50 yuan to order it in advance, and some people even sued the video platform for it.

In addition, many users accused the video platform of "drinking poison to quench thirst", and some users said that they would switch to pirated platforms.

As of December 17th, Joy of Life scored 7.9 points in Douban, ranking first in the hot search list of mainland TV series of Tencent Video. According to the data of online film and television media data platform, as of December 17th, the popularity of the whole network in Joy of Life reached 51.26, far exceeding the costume dramas such as "He Lai Hua Ting" and "Sword Dynasty" broadcast in the same period.

At present, on Tencent and Iqiyi platforms, you have to pay 50 yuan to "unlock" 6 more episodes of Joy of Life than members.

On December 17th, Wang Juan, vice president of Tencent Video, talked about the recently controversial "VVIP" model in Joy of Life, saying: "The reason why we are controversial this time, I think it may be that we are not considerate enough to members’ consumption psychology. This piece is indeed our bug or something we have not done well enough."

Joy of LifeThe popularity is over the same period of costume drama, and members still need to pay for 50 yuan’s "unlocking" drama series.

On the evening of December 11th, Joy of Life needed to spend 50 yuan to board the hot search in Weibo due to the advance on demand.

Joy of Life is a costume drama directed by Sun Hao and starring Ruoyun Zhang and Li Qin, which premiered on November 26th, 2019 on Tencent Video and iQiyi. Production companies include Tencent Pictures, Xinli TV Culture Investment Co., Ltd., Deep Blue Film and Television, Reading Group, Huayu Times, Hainan Radio and Television, etc.

At present, on Tencent and Iqiyi platforms, it is necessary to pay 50 yuan to "unlock" six more episodes of Joy of Life than members, which has been hotly debated by netizens. As of December 17th, the drama has been broadcast to 29 episodes on both video platforms. However, at present, non-members can only watch the 17th episode, while members can only watch the 23rd episode. Only by paying 50 yuan to order in advance can they watch the 29th episode.

On the evening of December 14th, the People’s Daily client published an article entitled "Video website routines emerge in an endless stream, which is too ugly to eat", saying: "VVIP is set up outside VIP, and extra money is needed to enjoy advance on-demand video. Video websites are creating anxiety and inducing user consumption. Is there such an agreement in the previous agreement to purchase VIP? If it is not marked, this extra charge is actually a violation of consumer rights. "

On December 17th, Wang Juan, vice president of Tencent Video, said when talking about the recently controversial "VVIP" model in Joy of Life: "The reason why we are controversial this time, I think it may be that we are not considerate enough to members’ consumption psychology. This piece is indeed our bug or something we have not done well enough."

Facing the way of advanced VOD, Wang Juan also said: "The way of advanced VOD that we hope to explore has been challenged and criticized. But in the face of these things, a sense of crisis and creativity coexist. It is very important for the mining of user consumption, but we hope to think in a more scientific, more orderly and more respectful perspective. "

In addition, on December 17th, after the 4th Annual Summit of New Entertainment and New Consumption in China in 2019, Ying Dai, vice president of iQiyi and general manager of the self-made drama development center, said in response to the dispute over advanced video-on-demand in Joy of Life: "The content of video platforms is becoming more diverse, and the needs of users are becoming more diverse. Our original intention is to meet users’ more diverse content needs, but it may not be done well. In the future, we hope to take more account of users’ psychology and do a good job in the design and notification of scheduling. "

In fact, this is not the first time that the video platform has launched the "advance on demand" service.

At the end of the drama of the popular The Untamed, Tencent Video has launched a marketing strategy of an episode of 6 yuan and a total of 30 yuan’s pre-on-demand finale, testing the water for pre-on-demand.

Lawyer: After the appearance of VVIP, the propaganda promise of video websites constitutes fraud against VIP.

Zhao Zhanling, deputy director of Beijing Zhilin Law Firm, told the The Paper reporter: "The main problem in providing advanced on-demand service outside VIP is that purchasing VIP service means that you can watch 6 episodes first. According to consumers’ common understanding, this kind of preemption means that VIP members can watch 6 episodes first as long as there is a new episode update. However, due to the existence of advanced on-demand service, VIP members’ preemption of watching 6 episodes has only become relative to non-members and not relative to VVIP. Therefore, the propaganda promise of the video website about VIP members’ preemptive viewing of services is suspected of violating the Consumer Protection Law and constitutes fraud to consumers. "

It is worth noting that on December 16th, Weibo law blogger @ Wu Shengwei wsw, who has 670,000 fans, has taken Aiqiyi to court for pre-ordering. He said: "Joy of Life, who has been watching the hit of Iqiyi recently, is particularly good. After catching up with the latest episode, I found that I have to watch not only the patch advertisement, but also pay to watch it in advance. One episode is as high as 3 yuan. Only then did I realize that today’s members have become ordinary users. Nowadays, VIP members of iQiyi can’t automatically skip advertisements and watch hit dramas in advance. The original membership rights are gone, and many membership privileges are castrated in disguise. "

He also said: "I have always been a loyal user of iQiyi. I went through iQiyi’s VIP Member Service Agreement and found many problems and full format terms, so I am going to try it by legal means. I feel that if no one comes forward, there will be VVVIP, vvvvip in the future. The prosecution materials will be sent to the Haidian District People’s Court in Beijing by mail in the near future. "

Under the "film and television winter", the capital side is cautious, and the income pressure of video platforms is great.

On December 17th, Wang Juan, vice president of Tencent Video, admitted that the capital market gave less support to video websites this year, and the advertising growth rate was also slowing down.

"It’s true that the business support given by business friends to video websites is much less this year. Because last year, our variety show, our head network drama, can be said that every investment can basically achieve the goals we set for it, but this year is particularly difficult, because the budget you may have in your pocket has been reduced, and what is even more difficult is that everyone’s requirements for the delivery effect have gone further, so from the data point of view, our overall advertising growth rate has slowed down. "

Similarly, the third quarter report of iQiyi shows that online advertising revenue reached 2.1 billion yuan this quarter, down 14% year-on-year.

At the conference call after the financial report was released, Gong Yu, founder, director and CEO of iQiyi, expressed his expectation of advertising revenue in 2020. "Brand advertising accounts for the vast majority of iQiyi. There is no better sign of brand advertising next year as a whole, but effect advertising will be more optimistic next year because of iQiyi’s own efforts in technology and products. "

Gong Yu said: "The bottleneck of brand advertising revenue is not inventory, but the advertiser’s budget. So the utilization rate is not high. "

Cctv newsAfter placing an order online, many consumers have received a "favorable cashback" card attached to the goods, or a short message or phone call seeking favorable comments. Recently, Taobao announced that it would prohibit sellers from guiding favorable comments by means of favorable comments cashback.　

Taobao issued a new regulation in official website, pointing out that sellers are not allowed to ask buyers to only write favorable comments, modify evaluations, add evaluations, etc. by themselves or through third parties; It is not allowed to encourage and guide buyers to "praise" on the condition of material or monetary commitment.

Bao Ran, Deputy Secretary General of Zhongguancun Modern Information Consumption Application Industry Technology AllianceBribing consumers or related user groups to make false or distorted product evaluations is illegal in essence.

Text/World Network Business Data Analyst Sun Jixia

　

Without consumers, transactions cannot be established. For businesses, data about consumers is very important. At one time, obtaining a consumer report required a long and thorough investigation. With the continuous development of e-commerce and the increasing magnitude of data, various data products serving businesses came into being, and the way to obtain consumer data became more convenient and the cost was lower.

Among them, Alipay data is the largest gold mine in all data. First of all, Alipay data is based on real consumption data, or data generated from each real transaction, which is more reliable than other consumer research data; Secondly, Alipay data not only includes Taobao, but also has a broader user base, which can be said to include all aspects of e-commerce in all fields, and its rich data is unparalleled by any other company.

Therefore, "Tianxia Online Merchant Manager" and Tianxia Online Merchant Data Center jointly launched Alipay Data Compass, starting with the data of merchants outside Taobao, and brought a real online shopping data report of consumers outside Taobao for readers.

In particular, these data samples come from e-commerce websites supported by Alipay in 2012, except Taobao, which has extremely high reference value.

　

Demographic characteristics of online shopping consumers

1. Age distribution of online shopping consumers: Young people are the main force of online shopping.

Amoy e-commerce website accounts for more than 60% of online shopping consumers under the age of 30, and about 10% of online shopping consumers over the age of 40. It can be seen that online shopping consumers are generally young at present.

2. Geographical distribution of online shopping consumers: Online shopping is popular in third-and fourth-tier cities.

At present, consumers of e-commerce websites are mainly distributed in first-and second-tier cities, accounting for 67.9%. According to Alipay’s annual statement, in 2012, the number of online payment users in fourth-tier cities increased by 64%, and the amount of online payment increased by 68%, both exceeding those in first-and second-tier cities. Online shopping has gradually spread from developed areas to less developed areas, and the development speed of small cities can not be underestimated.

The province with the largest number of consumers on e-commerce websites is Guangdong, and Shanghai, Jiangsu, Zhejiang and Beijing also enter the top five. According to CNNIC data, the absolute number of Internet users in Shanghai ranked 13th in China in 2012. Based on Alipay data, it can be seen that the online shopping penetration rate in Shanghai is very high. The distribution of online shopping consumers in the top five provinces accounts for more than 50%, and the top ten provinces account for about 70%, which shows that the regional concentration of online shopping consumers is high.

　

Behavioral characteristics of online shopping consumers

1. Distribution of shopping network age: More than 40% of consumers have been shopping online for less than 2 years.

More than 40% of consumers on the website of Amoy E-commerce are online shopping for less than 2 years, among which the proportion of new consumers in 2012, that is, the proportion of consumers with online shopping for less than 1 year reached 23.4%, with more new consumers.

2. Frequency of purchase: Most consumers only shop online once a month.

70% of e-commerce website consumers only shop online once a month, and the proportion of consumers who shop online more than three times a month is less than 15%. For e-commerce, increasing the online shopping activity of consumers is an important issue.

3. Time distribution of online shopping: Consumers are more enthusiastic about online shopping on weekdays.

Consumers are more enthusiastic about online shopping on weekdays, and the number of online shopping consumers on weekends is significantly reduced. Because consumers can arrange their own time more freely on weekends or holidays, the shopping scene may shift to offline, while on weekdays, consumers do not have a lot of time to go out shopping, so they are more inclined to choose convenient and fast online shopping.

The online shopping time of consumers is consistent with the work schedule, and the shopping time is mainly concentrated in the daytime working hours and the evening at home. Among them, the shopping enthusiasm during the daytime working hours will be higher than that after work at home at night, and the shopping enthusiasm will drop slightly during commuting and eating time. Merchants can adjust their tactics according to the time distribution of online shopping to better meet the online shopping needs of consumers.

4. Customer unit price distribution: More than 70% of consumers’ online shopping customers have a unit price below 200 yuan.

The proportion of consumers whose unit price of e-commerce websites is above 1000 yuan is 9%, but more than 70% of consumers’ unit price of online shopping is below 200 yuan. It can be seen that most consumers tend to buy cheap items in online shopping at present.

5. Shopping preference: Clothing and accessories are everyone’s favorites.

Regardless of men and women, the top two categories that consumers love to buy are clothing and accessories. Household items are the third favorite category for women and the fifth for men, which shows that women love to buy household items more than men. 3C digital products are the fifth favorite category for women and the fourth for men, which shows that men love to buy digital products more than women.

The top two shopping preferences of all ages are clothing and accessories, but the top five shopping preferences will change with the growth of consumers’ age. For example, household items are the fifth category that consumers under the age of 24 prefer to buy, and from the age of 25, household items have risen to the third place; For consumers aged 30-39, maternal and child products have entered the top five, which reflects that most people in online shopping choose to marry late and have children late. Consumers aged 40-49 pay more attention to sports categories, and sports enter the top five shopping preferences in this age group. Consumers over the age of 60 are keen to buy food online, and food ranks among the top five in their shopping preferences. Online food provides convenience for the elderly who are not convenient for young people to move.

via： i.wshang.com