The workers’ congress had just come to an end, and the Spring Festival group meeting had a grand debut. This week, Wahaha had a "very fulfilling" life.

From January 29th to 30th, Wahaha Group held a staff congress and a meeting of factory directors in Hangzhou. Zong Fuli led the meeting and made plans and arrangements for the development direction of Wahaha in the new year, and settled the first "major event" after the opening year a year ago. On the eve of the Lunar New Year on February 2nd, Wahaha held a Spring Festival youth workers group meeting in Xiasha Base in Hangzhou, which was still hosted by Zong Fuli. The Wahaha New Year’s Eve dinner was lively.

It’s not a good idea.The highlights of the "Wahaha Spring Festival Gala" continue, and the New Year’s "jackpot" is presented.

Early in the morning, the "Junjie Hotel" located in Wahaha Xiasha Base was full of New Year’s flavor, with 145 tables filled with drinks, fruits, nuts and cold cuts. More than a thousand young workers entered the venue one after another, their faces full of excitement and expectation. There were also paper cuts with the word "Fu", red lanterns hung high up, and mascots for the Year of the Dragon… The atmosphere was thick and lively.

Since 1987, the tradition of annual reunion banquets has gradually formed a unique cultural symbol of Wahaha. Every year, on the eve of the Spring Festival, Wahaha invites young workers in Hangzhou to have a New Year’s Eve dinner, which includes sumptuous delicacies, evening performances, and red envelope awards.

This year was the same, the party had set up multiple rounds of on-site lottery, large supermarket cards, electric vehicles, tablet computers, glory mobile phones… The company prepared generous prizes, including the sunshine-drenched prize for everyone – New Year’s gift package and lottery tickets, to give employees the "jackpot" of the new year.

It is worth mentioning that the on-site singing and dancing, folk music, recitation and other programs were written, directed and performed by the Wahaha Art Troupe and Wahaha employees at various positions. They also combined annual events such as sponsoring the Asian Games and the corporate culture of striving for progress. It brought a fun and exciting audio-visual experience to the young workers of Wahaha. The applause and laughter from the audience continued, making it a luxurious "Wahaha Spring Festival Gala".

It’s not a good idea.37 years of uninterrupted care, allowing employees to feel the warmth of home

Focusing on employee care has always been a major feature of Wahaha. During its 37 years of development, Wahaha has pursued a corporate culture of "uniting the small family, developing everyone, and serving the country", and has always placed the happy life of its employees in an important position. Wahaha has also been called a "conscience enterprise" and "other people’s company" many times because of its good welfare benefits.

The first is to insist on giving employees annual bonuses every year, so that employees can enjoy the fruits of enterprise development most intuitively, and at the same time insist on holding Wahaha New Year’s Eve dinner every year to celebrate the Spring Festival with employees. Sending red envelopes and drawing gifts is the "highlight" that has never been absent every year.

Secondly, for young employees, housing has always been the "top priority" in their life development. Wahaha regards solving the housing problem of employees as an important task, providing employees with free dormitories covering all bases across the country, free of water and electricity; implementing a stepped housing project covering all employees to solve the problem of employees settling down. So far, more than 1,000 employee apartments have been built in Jiaxing Haining, Sichuan Chengdu, Tianjin, Chongqing and other places, more than 1,500 apartments have been allocated for married backbone employees, 640 low-rent housing units have been provided for employees, and more than 50 million housing purchase subsidies have been provided, solving the worries of employees.

In addition, there are "irregular drop" mid-year bonuses, holiday condolences, festival fees, colorful "staff homes" and "cultural clubs", etc…. Taking care of the diverse and personalized material and spiritual needs of employees greatly enhances the sense of belonging of employees, and motivates every Wahaha employee to "twist a rope" and strive forward.

If the enterprise develops well, employees can naturally develop well. Wahaha is verifying this sentence with practical actions. For 37 years, Wahaha has adhered to honest management, actively fulfilled social responsibility, ensured product safety and health, cooperated with suppliers and distributors for win-win results, and allowed employees to share the fruits of enterprise development. It has achieved integrity from society, partners, to consumers, and won brand reputation.

In recent years, Wahaha has also accumulated a deep leap in kinetic energy and a stable "thin hair" through management system reform, implementation of five major strategic innovations, and intelligent manufacturing. In 2023, Wahaha continued to maintain stable development, not only helped the Asian Games to be successfully held, but also achieved the Asian Games IP marketing breaking circle. It also won the "Zhejiang Provincial People’s Government Quality Award". Wenzhou Wencheng Intelligent Factory was also awarded the Zhejiang Provincial "Factory of the Future". Management, marketing, quality construction, and back-end intelligent manufacturing are all working together… This leading enterprise in the food and beverage industry, how will it open up its own new journey in the future, deserves more expectations.

A few days ago, the official released a new official map. As an annual redesigned model, the car has added a car paint color scheme, and blackened the LOGO, wheels, window trims and other places. As the time to market approaches, the new real car has also been exposed.

From the design point of view, the new model M5 has made a series of adjustments to the front face and details, among whichThe extended range version also adopts a closed front face design, and the air inlet is reserved below. At the same time, the Logo and wheels of the car head are blackened and equipped with red brake calipers.Everywhere caters to younger consumers.

However, at present, the car has not exposed specific power parameters. It is reported that the new car will be officially released at the auto show, and the price should be adjusted accordingly. What do you think of the comparison? How much do you think the new M5 should cost? Welcome to leave a message in the comment area to discuss. See you next time.

　　The homogeneity of goods is serious, and the quality is also criticized by consumers

　　The ten dollar store standing at the crossroads

　　"I love going to the ten-dollar store because I know I can afford everything in it," Xiaolin told reporters. But recently, she found that in the ten-dollar store she frequented, there were fewer and fewer real 10-yuan items, and earphones that used to cost only 15 yuan had risen to nearly 50 yuan.

　　In the past two years, grocery stores represented by "Mingchuang Premium Products" have blossomed everywhere. Some small goods such as headgear and tableware have been delicately packaged and placed in bright stores. Most of them sell for less than 10 yuan, which is very popular with consumers. However, recently, reporters visited a number of small commodity stores and found that the proportion of goods within 10 yuan has dropped significantly, and 100 yuan goods have gradually entered the room. Some products are not only seriously homogenized, but also criticized by consumers. Some stores also rely on "fake discounts" to attract consumers.

　　Experts say that today’s consumer demand is changing very fast, and the ten yuan store is also standing at a crossroads, and the goods are being upgraded and graded rapidly. In such a market, it is difficult for the ten yuan store to maintain the goods at a certain price for a long time. The operators of the ten yuan store also use 10 yuan goods to attract customers, and use higher-priced goods to profit.

　　Mingchuang Premium: less than one-third of the 10 yuan product

　　Last Tuesday evening, the reporter visited the Mingchuang Premium Store on the first floor of Yuedu Hui Shopping Mall in Xicheng District. The store has a wide range of kitchen and bathroom utensils, small household items, electronic products, and other products, and the sales prices are also uneven. Most small daily necessities are 10 yuan, the price of toys ranges from 25 yuan to 50 yuan, and the price of electronic products is basically more than 30 yuan.

　　Mr. Zhu picked out a power bank priced at 89.9 yuan and was ready to go to the checkout page to check out. When queuing up, he opened the mobile phone shopping software and found that it was also a 10,000 mAh power bank, and the price of the Xiaomi brand power bank was only 79 yuan. Mr. Zhu, who quit the checkout line, put the power bank back on the shelf. "Xiaomi specializes in mobile phones and accessories. The quality should be more reliable than Mingchuang Youpin, but the price is cheaper than here."

　　Among electronic products, there is a small aromatherapy humidifier of 99 yuan that is very attractive. The machine is in the shape of a vase, and the bottle mouth emits light smoke. The bottle is equipped with a light, and the light will change to different colors. Then the reporter searched on Taobao and found that the price of an air humidifier of the same specification is between 50 yuan and 100 yuan. Customer Xiaomei told reporters that this aromatherapy humidifier looks similar to a certain humidifier of Muji, but it is cheaper, so it has attracted many people’s attention. But after buying it back, he found that the amount of fog is very small. In less than a few months, not only the light is not on, but also the spray is not sprayed.

　　Since its establishment in 2013, Miniso has entered large and small shopping malls, many of which are in prime locations. Open the map and the reporter can find nine branches of Miniso within a five-kilometer radius. Recently, according to several media reports, Miniso is planning an initial public offering, raising about 1 billion US dollars. As the business expands rapidly, many consumers say that Miniso, which originally attracted people with "10 yuan high-quality life", is now more and more expensive. The product with the most concentrated complaints is the mobile phone data cable. Several customers said, "The Apple mobile phone data cable that used to be only 15 yuan has now risen to 49.9 yuan, or even more expensive." The reporter found in the store that, as consumers said, the data cable was priced at 49.9 yuan and 59.9 yuan. Subsequently, the reporter randomly selected 50 products in the Mingchuang Premium Store, only 17 of which were priced at 10 yuan or less. These low-priced products were concentrated in the categories of daily chemical products and small household accessories.

　　Nomi Home Furnishing: I see the discount label but not the price discount.

　　Zhang Xiaoyang (a pseudonym), who often visits Nomi Home Furnishings, has been a little confused recently: the store is clearly full of yellow labels with "50% off for two pieces and 40% off for three pieces", and the store’s radio is also broadcasting "End-of-season clearance, some products are discounted". Zhang Xiaoyang specially asked the clerk which discounts were on, and the clerk waved his hand and said that the ones with the yellow labels were all discounted. So Zhang Xiaoyang happily picked up the discounted labels on the shelf, and in order to collect the 40% off quantity, she specially picked three pieces. "Because I am very familiar with this store, I always feel that the price is wrong when I walk out of the store, because the cashier didn’t give me a receipt at the time, so I went back to ask for it. After seeing it, I realized that I didn’t give me a penny discount." The checkout page explained that the labels on the shelves were for the promotion of the store, and it did not mean that the items below the labels would be discounted. "I feel like I’m being cheated. If the store didn’t put discounted labels on it, I would definitely not buy so many pieces."

　　At noon on weekdays last week, the reporter visited Nomi Home Furnishing, which Zhang Xiaoyang described on Qianmen Street. The store is simple and large, and it sells mostly women’s and children’s products. When the reporter asked whether the labeled goods were all discounted, the clerk replied: "Not necessarily."

　　Most of the stationery, snacks, tableware and other items sold by Nomi Home Furnishing cost 10 yuan or less, while many other categories, such as aromatherapy machines, speakers, power banks, etc., cost around 100 yuan. Ms. Wu, who was shopping with a full shopping basket, told reporters that what attracted her to the store was that the prices of many small goods were relatively close to the people, and there would be discount activities. "But not all goods are discounted, and the prices of many goods are indeed not cheap. Sometimes when you have a good time shopping, you will buy some expensive goods." Ms. Wu dug out a 239 yuan dress in the shopping basket and told reporters.

　　In the ten yuan store, there are a lot of "hundred yuan goods"

　　With the improvement of citizens’ consumption level, more and more well-packaged small commodity stores have opened into the mall. From sewing boxes, screwdrivers, rubber bands to earphones, speakers, humidifiers, the price of goods can range from a few yuan to 100 yuan. When the reporter visited, he found that many goods in the "ten yuan store" that are really priced within 10 yuan are concentrated in stationery, tableware, snacks and other categories. And other types of goods in the store are not cheap.

　　Unlike the aforementioned small commodity stores, which attract people with low prices and discounts, in the Jiumu grocery store, which is also blooming in major shopping malls, many products are more than 100 yuan, and only a few products are around 10 yuan. However, the chic design of the products still makes customers here crowded. The reporter found that the same size canvas bag is priced at about 40 yuan in the aforementioned grocery stores. The highest price here can be sold for 99 yuan. The price of children’s toys is mostly around 150 yuan. The price of various small accessories is also around 30 yuan. The goods under 10 yuan in the store are concentrated in the category of stationery, which accounts for a very small proportion. A mother and daughter were attracted by a pile of metal brooches, but when they saw the price of 35 yuan, they immediately called it "too expensive". A group of young people picked up the dinosaur gloves on the shelf and played with each other for a while, then finally dropped the gloves and left.

　　Founded in 2015, Ximei Eslite’s store design is very similar to that of Mingchuang Youpin: a white door face and a store logo with white characters on a red background. Last Friday afternoon, the reporter visited Ximei Eslite, which is located on the first floor of Soxiu City, Chongwenmen Street. At this time, there were more than a dozen customers in the store, all of whom were young women. The reporter randomly selected 30 items in the store, 12 of which were 10 yuan or less.

　　The ** (The Green Party) located in Guorui Shopping Center is located between the famous brand counters in the mall. According to the rough statistics of the reporter, only about 30% of the 10 yuan goods in the store.

　　Expert Reviews

　　Consumer demand changes rapidly, and it is difficult for ten yuan stores to maintain average prices

　　Why are there not many "ten yuan goods" in the ten yuan store? Yang Qingsong, secretary general of the China General merchandise Business Association, told the Beijing Evening News that this is related to the consumer market. "In the period of very fast economic development, it is difficult for small commodity stores to maintain most goods at a certain price and remain unchanged for a year or two."

　　Yang Qingsong said that according to the law, average price stores can actually achieve relatively large development when the commodity economy is relatively stable. Because at such a stage, market consumption is very stable, the price, variety and quality of consumer goods are in a state of balance, and the profit of average price stores can be relatively flat. However, in the stage of rapid economic development and large changes, there is no market for average price stores. "The momentum of Mingchuang Youpin was very strong in the first two years, but now consumer demand changes very quickly, and commodities are constantly being upgraded. In such a market environment, it is difficult to have the soil of average price. In order to attract consumers, Mingchuang Premium and similar small commodity stores need to constantly adjust and upgrade, and make changes in categories, and prices will also show diversity. "

　　As for the number of "100-yuan goods" popping up in the 10-yuan store, Yang Qingsong said that the general retailer’s strategy will distinguish between goods with passenger flow and goods with gross profit. For some goods, consumers are very sensitive to its price, and retailers will make enough low prices to attract consumers. For other goods, consumers are relatively less sensitive to its price, and rarely pay attention to how much more expensive this one is than that one, so such goods can be profitable.

　　Photo by our reporter, Xie Yuhang

　　　With the rapid development of the automobile market, the number of cars in China has shown explosive growth. The huge demand for automobile production and sales has also driven the heat of the automobile heat insulation film market to continue to rise. Under the background that imported automobile thermal insulation film brands monopolize the domestic high-end market, ONE brand has mastered the core patented technology with independent innovation research and development capabilities, and launched a series of aviation-grade thermal insulation film products to break the high-priced monopoly of imported brands, and the product performance and comprehensive cost performance have topped the domestic "ceiling".

　

　　Why is the high-end thermal insulation film "unattainable", the biggest hot item in the automotive aftermarket?

　　As an indispensable aftermarket accessory of automobile, automobile heat insulation film has become a necessary supporting product for car purchase. According to authoritative survey data, the market capacity of thermal insulation film in China is 4.063 billion yuan in 2022, and the global market capacity of thermal insulation film is 14.313 billion yuan. According to the forecast, the global market capacity of thermal insulation film will grow at a compound annual growth rate of 6.13% and reach 20.456 billion yuan in 2028.

　　Among them, the growth rate of high-end thermal insulation film products in the domestic market is much higher than that of low-end products, but its high price is somewhat unattainable. At present, high-end imported thermal insulation film products on the market have good heat insulation, reflectivity and privacy. However, due to the influence of brand positioning, image packaging and market strategy, the price is 5-10 times that of ordinary products, which makes many ordinary consumers discouraged and unable to experience the use effect of high-quality automotive thermal insulation film. At the same time, the market has also released strong demand for high-end automotive thermal insulation film products with high cost performance.

　　Aviation-grade technology blessing, China brand ONE can also create high-end thermal insulation film.

　　Under this background, the ONE brand, established in 2001, took on the national brand’s attempt to challenge international high-end products, and started the research and development of high-end automotive aviation-grade thermal insulation film, determined to break the technical barriers of imported high-end products and develop high-cost products with independent core technologies and international competitiveness.

　

　　ONE brand will conquer V70, an aviation-grade automotive thermal insulation film product whose standard is locked in the benchmark. This high-end product, which sells well all over the world, originated from the full-band thermal reflection film developed by the Massachusetts Institute of Technology for NASA in the 1970s. This product solved the problem of the opposition between light and heat, and then it was widely used in the aerospace military field, such as the transparent protective cover of space shuttle glass, B-2 bomber and F-35 fighter. Subsequently, this technology began to turn to civilian use, and the product V70 was born, which was widely favored by high-end construction industry and high-end cars. However, due to long-term market monopoly and technical blockade, the price of this product was high in China, and only some high-end consumers chose to use this product.

　

　　From the very beginning, the goal was to lock in the high standards of the industry. After more than 10 years of unremitting efforts and hard work, the ONE brand built the ONE aviation thermal insulation film in 2014, which perfectly matched the leading product V70 in the benchmark industry, and surpassed some parameters. Consumers actually experienced better thermal insulation and privacy effects, breaking the long-term monopoly of imported products in the field of high-end automobile thermal insulation films, and ranking among the first-class in the world in terms of product performance, reliability and durability.

　

　　

　

　　ONE aviation-grade thermal insulation film is characterized by mastering the core patented technology of double silver magnetron sputtering through independent innovation and research and development, which makes the product have the advantages of high thermal insulation, high definition, high concealment and low reflection. Because the double silver film material has high transmittance and excellent reflection attenuation performance, the clarity is higher, the reflection is greatly reduced and the driving is safer. At the same time, because the silver material itself has good oxidation resistance, the double silver magnetron sputtering series products have a long service life, are not easy to fade, and the durability of the products is better.

　

　　Compared with the imported product V70, the ONE brand double silver magnetron sputtering series products are superior to each other in terms of visible light transmittance, total solar energy blocking rate, visible light reflectivity, ultraviolet blocking rate, etc., so that more domestic consumers can use and experience this high-performance aviation-grade thermal insulation film product, which shows the determination and vision of the ONE brand to be strong and act as a national brand.

　　The quality has passed the authoritative certification, and ONE aviation-grade thermal insulation film will benefit the people.

　

　　With 5 years and 10 million yuan, excellent independent innovation R&D strength and continuous high R&D investment, ONE brand has become the "dark horse" of independent high-end automobile thermal insulation film industry in a short time, and has mastered more than 100 technical patents.

　

　　Through continuous integration and optimization of existing technologies and resources, the ONE brand strives to create excellent and excellent products for consumers. From the initial nano-ceramic series to the latest double-silver magnetron sputtering series, it has become a hot product in the market.

　

　　ONE brand is the first manufacturer of window film and body film with SGS 16949 certification in China. It has four optical coating production lines with a production capacity of 2 million meters/month. With the construction and commissioning of a new Foshan factory of nearly 50,000 square meters, the production capacity and product quality control capability will be further improved. Good products and quality will be gradually recognized by international first-line automobile brands and domestic and foreign OEMs, and the aviation-grade high-end thermal insulation film will really benefit the people.

　

　　ONE brand always takes the promotion of national brands as its development goal. In the future, it will continue to maintain high investment and high standards in technology research and development and product manufacturing, and further bring more automobile thermal insulation film products imported on a par with those imported to China consumers, so that national brands can truly serve the national public better.

　　Recently, many smart speaker users have reported that they have been "cut leeks". Users accidentally discovered that smart speakers at home must open exclusive members to play music and other content that could be heard for free before. In fact, a similar "nesting doll-style charging" situation has appeared on the TV side. Relevant people believe that with the increasing awareness of copyright protection, consumers have accepted to pay to watch film and television content, but the practice of suddenly charging or restricting playback channels is suspected of infringing on consumers’ right to know and arm’s length transaction rights. Content platforms should use more and better content and better consumer experience to increase user revenue.

　　Who accounts for the majority of speaker expenses?

　　One year membership fee is equivalent to one speaker.

　　"The smart speaker Xiaodu bought before has not been used very much. Recently, my child went to school and wanted to use the Xiaodu speaker to listen to songs. It prompted me that I need to bind a member. I bound the green diamond membership of QQ Music, but it said that the paid songs must be bound to Xiaodu’s own members, 108 yuan a year." Xiaoshan, a consumer from Beijing, was angry, believing that this sudden charging behavior was "cutting leeks" by the smart speaker.

　　In addition to Xiaodu, there are many different brands of smart speakers that have also been complained. "In the past, Tmall Genie could play designated music, but later playing designated music asked me to bind a member. Now popular songs are also bound to a member. What other smart speakers are free of charge?" "When the JD.com Jing Fish Seat speaker was purchased, it only said how many resources it had, but did not mention the payment.

　　Beijing Youth Daily reporters found in an interview that smart speakers that could play music and tell stories for free with their mouths have also begun to charge, causing consumers to express dissatisfaction.

　　From the specific price point of view, the membership fee is generally between 109 yuan and 159 yuan per year, including QQ music/Kugou music/Kuwo music and other music speakers music library, some story books and other content.

　　A reporter from Beiqing Daily searched for "smart speakers" on the e-commerce website and saw that the price of various hardware devices is not high at present. You can buy a smart speaker for 89 yuan, 119 yuan or 134 yuan. If you want to buy one with a screen, the price is slightly more expensive, around five or six hundred yuan. However, buying hardware is just the beginning, and the subsequent membership fee is the bulk of consumer spending. The one-year membership fee is equivalent to the price of an ordinary speaker.

　　There are also consumers who say that even if they recharge their members, they can’t all be free. Take music as an example, members can only choose one of three music libraries in music speakers such as QQ Music/Kugou Music/Kuwo Music. Due to the copyright of these music libraries, each music library has incomplete songs. "If you want to listen to all of them, you may have to buy three copies."

　　What if you don’t want to open a membership?

　　Customer service: You can connect to the Bluetooth of the mobile phone to play songs.

　　In this regard, the customer service of the platform with smart speakers responded: "We have checked internally, because the free resources provided by the music copyright party to the speaker side will be dynamically configured in terms of ownership, hotspots, and regions. It has been optimized for your feedback. According to the requirements of the copyright partner, the songs you are currently on demand need to be bound to the music member account before you can continue to play. It is recommended that you follow the prompts to bind."

　　Another speaker platform customer service said: "Music members from other channels, such as QQ Music’s Green Diamond members, NetEase Cloud Music members, etc., currently do not support logging in to use on speakers. We have cooperative relationships with QQ Music, Kugou, Kuwo, etc. They provide music resources. If you listen to member music on speakers and other devices, you need to open a speaker member with music rights."

　　The customer service also said that there is currently only one way to listen to audio without purchasing members: connect through Bluetooth, and then play the three-party music app member resources logged in on the mobile phone.

　　Therefore, binding membership is not a unilateral requirement of the hardware platform, but a common requirement of the music content copyright providers behind it, including QQ Music, Kuwo Music, Kugou Music, etc.

　　The Beijing Youth Daily reporter saw that the current QQ music green diamond charges 168 yuan/year, and there are more advanced super members and audio-visual members, with prices of 348 yuan/year and 288 yuan/year respectively, while speaker members need to buy separately.

　　In fact, there is a similar situation on the TV side. Not long ago, the topic of "charging multiple members of a smart TV costs nearly 1,000 yuan a year" became a hot search. That is to say, the members of the mobile and TV terminals of major video software are not interoperable, and users who buy the video VIP on the mobile terminal do not mean that they can watch VIP exclusive content on the TV terminal. If they want the family to sit together and watch, they have to buy a more expensive VIP. These apps say that the definition of the TV terminal is higher, so the price is also different. For example, the membership of the Tencent video app is 168 yuan/year, and the TV terminal is 278 yuan/year. Some apps also disable functions such as screen projection and mirroring.

　　In this regard, the Shanghai Consumer Protection Commission issued a document saying that screen projection is a normal usage scenario for mobile end users. Consumers pay, and it is the consumer’s right to watch or cast the screen on the mobile phone. The platform’s practice of restricting consumers’ screen projection in the app is unreasonable, and it is even more unkind to want to use this method to increase charges. Video platforms have no right to improperly obtain mobile phone permissions and interfere with consumers’ use of third-party apps or connections to cast screens.

　　Does "nesting dolls" infringe?

　　Alleged infringement of consumers’ right to know

　　During the interview, the reporter of Beiqing Daily found that some consumers accidentally realized that some content needed to be paid during the use of the speaker, rather than receiving a notification from the platform. This made them feel very bad, thinking that the speaker and the platform were "quietly raising prices behind the back of consumers".

　　In this regard, a lawyer told the Beijing Youth Daily reporter that this kind of "nesting doll-style" behavior, which has suddenly changed from free to charging, is actually suspected of infringing on consumers’ right to know. "First of all, the propaganda information of these speakers is not clear at the time of sale, which is suspected of infringing on consumers’ right to know. The right to know refers to the authenticity, accuracy and appropriateness of consumer information when consumers buy goods and services, which is the guarantee for consumers to make rational choices." Secondly, the lawyer said that platforms such as QQ Music, Kuwo and Kugou, which actually hold content resources, should also open their services to more consumers. " The audio platform should simplify the membership system and clearly inform consumers of the main rights and obligations in the form of text prompts in the pop-up window, so that the majority of consumers can understand and understand the purchase authority. In addition, the video platform unilaterally and suddenly changed the terms that are unfavorable to consumers, suspected of infringing on consumers’ arm’s length transaction rights. "

　　Lawyers also said that the agreement of the video platform is often changed, and consumers should be informed of the change of the agreement by means of pop-ups, etc., and the rights and interests of the original users should be protected. Changing the content of the agreement on a fair and reasonable basis is not a unilateral restriction on the rights and interests of users. For example, there are platforms that suddenly change the content of the agreement and restrict the listening channels of members’ audio. Such unilateral changes and make unfavorable terms to consumers are suspected of infringing on consumers’ arm’s transaction length rights.

　　point of view

　　Both the device side and the content side require multiple considerations

　　With the strengthening of copyright protection awareness, users have been willing to pay to watch film and television content, but merchants ignore consumers’ perceptual experience and opinions in addition to charging. The reason is that on the one hand, because the output content of audio and video content copyright owners is becoming more and more powerful, consumers can only choose from the resources they provide, and have no bargaining power; on the other hand, there are no clear laws and regulations or national standards or industry standards to regulate member business. But it should also be noted that the National Development and Reform Commission and the State Administration of Radio, Film and Television have clearly put forward the principle of combining service costs with social affordability.

　　No matter when, respecting users and cherishing consumers’ favor should be the "golden rule" pursued by merchants and even the industry. Obviously, charging users in disguise with the "nesting doll-style charging membership" and the incompatible overlord clause of multiple end points will not only look ugly, but also consume the good user experience and trust in merchants accumulated in the early stage, shake the foundation of the content payment model, and even destroy the payment cake.

　　In this regard, both end point equipment manufacturers and content providers need to consider many aspects, abandon the narrow interests of thinking mode, combined with multi-end point compatible market needs, explore the development of a membership system to meet the needs of users, and bring more and more rich video resources to the people, so as to go a long way.

　　This group article/reporter of this newspaper, Wen Jing

　　Coordinator/Yu Meiying

　　From September 22 to September 27, the 2023 Hybrid Electric Vehicle Extreme Challenge, the first domestic hybrid car exclusive event jointly launched by China Automotive Xinke and Kunming Inspection Center, was successfully concluded in Yunnan. The competition items involved a number of key indicators to measure the buying point of hybrid cars, such as pure electric cruising mileage, power loss fuel consumption, high-speed real energy consumption, and plateau mountain extreme energy consumption. During the six-day challenge, this "AI intelligent electric hybrid car" Geely Galaxy L6, which is dedicated to building a new generation of intelligent electric hybrid comfort benchmarks, played a stable role in all aspects and lived up to expectations. It won the championship of the compact plug-in hybrid car group and the single championship of plateau extreme energy consumption in one fell swoop. At the same time, in 6 of the 10 test items (idling vibration, 60km/h and 80km/h power loss constant speed driving noise, pure electric battery life, power loss energy consumption, limit energy consumption), defeated the remaining 18 participating models and won the championship.

　　"Honors" at the same level: Low key can play, truebattery lifeSuper official data

　　The Geely Galaxy L6 participating in the challenge is a 125km starship of 2023. It uses a new generation of Raytheon hybrid 8848 power system, is equipped with a 1.5T hybrid dedicated engine with a maximum power of 120kW and a peak torque of 225N · m, and is matched with a 3-speed variable frequency electric drive DHT Pro. The maximum speed can reach 247km/h. In the plateau pure electric cruising range test, Geely Galaxy L6 delivered a perfect answer. After actual testing, Geely Galaxy L6 has a true cruising range of 131km, even 6 kilometers more than the official CLTC, which is really surprising and reflects the brand’s usual low-key and pragmatic.

　　At the same time, Geely Galaxy L6’s full-speed power and stable output performance have also been verified in long-distance battery life and fuel consumption tests. The test road in the competition is connected to many mountains, the road is long and winding, and there are many curves. With the McPherson-style front suspension and the rare multi-link independent rear suspension in the same class, Geely Galaxy L6 has precise steering and stable entry into corners. After exiting the corners, it can quickly increase to the best speed, achieving a delicate balance of speed and control.

　　Single champion: extreme fuel consumption, the lowest in the audience, focusing on a cost-effective

　　In addition to pure electric cruising, another important indicator for examining hybrid models is naturally fuel consumption. The big racing car tested the fuel consumption of the participating vehicles in the standard driving mode under the same conditions as the air conditioner setting of 25 ° C and the automatic air volume. Geely Galaxy L6 led the same class with a result of 4.74L/km.

　　The competition also tested the total energy consumption of the participating vehicles under the extreme working conditions of round-trip altitude climbing, long slope and steep descent of about 359 kilometers. In this project, Geely Galaxy L6 won the individual championship with a minimum extreme energy consumption of 3.94L/km. Geely Galaxy L6 is equipped with three-speed variable frequency DHT Pro, P1/P2 motor and an engine with 20 working modes and turbocharged suction. It has a wide range of working conditions and can provide the best power solution for different car scenarios. At a time when the popularity of self-driving travel in high-altitude areas continues unabated, the economy and convenience of Geely Galaxy L6 are undoubtedly very attractive to consumers.

　　Smart Cockpit Blessings:Enjoy safety quietly, praise from drivers who travel long distances

　　It is worth mentioning that the ride of the Geely Galaxy L6 is also very comfortable. In the test of the NVH dimension of the competition, the sound pressure level of the interior noise of the Geely Galaxy L6 at 60km/h and 80km/h under power loss is only 54.23dB and 57.09dB, which is the lowest in the same group. The idle vibration is also lower than that of the same group of models, and the NVH level is leading the same class.

　　In addition, Geely Galaxy L6 leads the same level in length and width, coupled with the use of silver-plated + LOW-E technology for shading and heat insulation double-dome canopy, spacious driving space. The whole system comes standard with 10.25-inch instrument + 13.2-inch central control screen + 16.2-inch co-driver screen three large screens, full-stack self-developed Galaxy N OS vehicle intelligence system, one-touch quick interaction, zero learning seconds to get started Android system, full scene visibility can be said, which greatly meets the various needs of users in driving. During the long journey of more than 1,000 kilometers, Geely Galaxy L6 industry’s first dual-partition marshmallow memory seat has strong wrapping, sedentary and not tired, and has also been well received by drivers. In terms of safety, Geely Galaxy L6 is based on the world’s leading new e-CMA intelligent electric hybrid architecture, with extremely strict standards. The proportion of thermoformed steel in the whole vehicle far exceeds that of the same level. The Aegis battery system is equipped to achieve battery protection and ensure the safety of the whole vehicle structure.

　　Overall, Geely’s Galaxy L6 has undergone comprehensive innovation in safety, performance, comfort, and intelligence, and its overall mechanical quality has surpassed that of its peers. The various achievements of the Hybrid Electric Vehicle Extreme Challenge confirm that this industry benchmark electric hybrid sedan is indeed trustworthy. Adhering to the concept of "building an intelligent boutique car for everyone", Geely undoubtedly has high hopes for the Galaxy L6, and has indeed achieved multiple "firsts". More highlights and details about the model need to be experienced and discovered by consumers in person.

After a short slump, Cyrus finally has its own highlight moment again. The smart factory in Liangjiang New District is the main production base of Cyrus Automobile, and now it is fully loaded 22 hours a day.

This is due to the popularity of new models. AITO’s new M7 has exceeded 90,000, and even the unlisted M9 orders have exceeded 30,000.

Sailis Automobile is a leading enterprise in the automotive industry in Chongqing and Liangjiang New Area. In 2021, Sailis Automobile and Huawei jointly designed the "Smart Choice Vehicle" model, creating a precedent for cross-border cooperation between new energy automobile enterprises and ICT technology enterprises. It also opened up a new path for the booming Chinese new energy automobile industry.

Relying on this, Cyrus Automobile is playing an increasingly important role in building a world-class intelligent and connected new energy vehicle industry cluster in Chongqing. "In the past year, Cyrus Automobile has achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we strive to achieve accelerated development from 1 to N." said Zhang Xinghai, chairperson (founder) of Cyrus Automobile.

"Back from the Dead."

From the second half of 2022 to the first half of this year, Cyrus suffered a serious sales decline, and the ensuing market doubts were also frequent.

In the face of difficulties, Zhang Xinghai chose to rise to the challenge – on the one hand, Sailis Automobile and Huawei formed a closer cooperation, and jointly established the "AITO Inquiry and Sales Service Joint Working Group", responsible for the end-to-end closed-loop management of marketing, sales, delivery, service and other businesses. On September 22, Sailis CARE Care Service Strategy was officially released, opening the era of Smart Service 3.0, and will be committed to building a full-link smart service system that runs through pre-sales, delivery and after-sales.

On the other hand, it is also more important. By continuously enriching the product matrix, Zhang Xinghai hopes to rebuild the confidence of the outside world in the increasingly fierce market competition.

On September 12, AITO asked the new M7 was listed, and in the following 64 days created a record of 90,000 vehicles in Dading. According to Zhang Xinghai, in December this year, asked the M9 will also be listed.

In order to ensure delivery, Sailis Automotive Smart Factory is making every effort to accelerate production capacity improvement. The entire supply chain has added 1 billion yuan and 20,000 more manpower. At present, AITO’s new M7 is being produced in batches, efficiently and steadily, and delivery has also been opened in many cities across the country.

Under a series of measures, the sales of Cyrus cars have finally turned around: in October 2023, the AITO series delivered 12,700 new cars, including 10,547 new cars for the new M7, and the monthly delivery of a single model exceeded 10,000, setting a record high.

This made everyone breathe a sigh of relief. Yu Chengdong, executive director of Huawei, CEO of End Point BG, and chairperson of Smart Car Solutions BU, even wrote a late-night post: "It’s not easy to come back to life!"

Zhang Xinghai said, "In the past year, Cyrus Automobile has achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we strive to achieve accelerated development from 1 to N."

Three principles define the development code

In 1986, Zhang Xinghai founded Chongqing Baxian Phoenix Electric Spring Factory and began to cut into the field of automotive parts such as automobile shock absorbers. Since then, he has been deeply involved in the automotive industry for 37 years.

"From independent entrepreneurship to joint venture vehicle manufacturing, and then to cross-border business cooperation, we have always focused on physical manufacturing companies, constantly seeking survival, change, and upgrading." Zhang Xinghai said.

In the process, he summed up the "three insistences" – "adhere to innovation-driven, adhere to long-term, adhere to commercial success", and use them as the development principles of Cyrus Automotive.

More specifically, "adhering to innovation-driven" means to provide users with the ultimate product experience through technological innovation, product innovation and business model innovation, so as to promote the development of enterprises; "adhering to long-term doctrine" means to always focus on the physical manufacturing industry, with the blessing of core technologies, to further promote the quality-focused strategy, to provide users with the ultimate service throughout the life cycle of the car; "adhering to business success" means to first enable users to succeed, serve users wholeheartedly, and meet users’ yearning for a better car life. At the same time, actively build an all-connected car ecosystem, form a closed-loop business, drive the success of all ecological parties, and share the fruits of development.

The cooperation with Huawei reflects these three principles. The smart selection model jointly created by both parties has also brought a new idea to the development of China’s new energy automobile industry.

In 2021, Sailis and Huawei jointly launched an intelligent range extension/pure electric platform based on DriveONE, and in April of the same year, the two parties signed a new energy vehicle cooperation agreement. Under the smart selection mode, Huawei will deeply participate in product definition, styling design, marketing, user experience and other links, and work with car companies to build complete vehicles.

In Zhang Xinghai’s opinion, Sailis Automobile is Huawei’s most stable, most reliable and deepest partner, responsible for the research and development of new cars, intelligent manufacturing, service and creating a pleasant car experience throughout the life cycle; Huawei is an important integrator of software products in the Sailis automotive industry chain, empowered by core software and hardware technologies such as electrification and intelligent parts, and the advantages of both parties are complementary and win-win.

This in-depth cooperation has also given Cyrus more confidence to face competition head-on. At present, with the strong support of national policies, Chinese auto brands are achieving industrial lane change and overtaking through new energy transformation. However, the global new energy vehicle market landscape is far from certain. Some multinational car companies have awakened and begun to transform, and the competition in the global new energy vehicle market is becoming more intense.

"The new energy vehicle track is a marathon, with heavy assets and long-term investment. Finally, it must be a competition of technological innovation system and intelligent landing." Zhang Xinghai said.

It is worth mentioning that Sailis Automobile has invested more than 20 billion yuan in the field of new energy vehicles, of which the AITO project has invested more than 12 billion yuan. In June this year, AITO’s 100,000 car was officially rolled off the production line in Liangjiang New Area, becoming the fastest new energy vehicle brand to achieve this result.

He said that in the next step, Cyrus Automobile will continue to strengthen cooperation with important integrators of software-related products in the industrial chain, such as Huawei, and continue to deepen "software-defined vehicles" to help build an automotive powerhouse.

　　"Your AI data manager, help you do business together!" Recently, the Ele.me retail merchant SAAS platform "Aoxiang" officially released the "AI business assistant" function for merchants in the retail industry. Through this new business tool, merchants can intelligently generate various business key reports and key data, further enhance business capabilities and seize business opportunities.

　　This business management tool driven by artificial intelligence technology integrates advanced natural language processing, intelligent decision support and deep learning capabilities, which can provide businesses with a full range of business services including weekly report push, index change attribution, competition for business alignment, and market trend selection.

　　AI technology solves business pain points

　　"Hello, I am your AI business assistant, welcome to our platform. I will provide you with weekly report analysis, intelligent interpretation and market opportunity suggestions to make your business decisions more informed." On Monday morning, Mr. Xu, the retailer of Ele.me warehouse store, opened the new version of the Aoxiang APP and found that a new business tool was launched in the upper right corner. After clicking the "View Business Weekly Report" button, the business status of his store in the past week was clear at a glance.

　　The reporter found that the intelligent weekly report generated by the "AI business assistant" not only includes core indicators such as the valid order amount of the store, the number of valid orders, and the estimated gross profit of the store, but also includes intelligent interpretation and overall business suggestions provided by artificial intelligence based on the business operation. For example, through the operation change indicators, the "AI business assistant" will judge which indicators may be abnormal according to the historical data of the merchant. The merchant can see the data fluctuations about the net sales volume of the store, the number of goods on the shelves, the original price of the delivery fee, and the platform bears the delivery fee. Further check the reasons for the fluctuation of the data, and adjust the business strategy accordingly.

　　In addition to its own business diagnosis, the "AI business assistant" can also help merchants further analyze the surrounding business opportunities in the business district where the store is located, as well as the overall market opportunities.

　　According to the introduction, through the "AI operation assistant", merchants can query the corresponding business district according to the specific store, find the surrounding TOP stores, and compare the monthly sales of goods in the shelf rate, out-of-stock return rate, product low price rate, performance timely rate, and manual reply timely rate. These analyses can provide store managers with operational optimization suggestions and the fastest way to grow orders.

　　In addition, the "AI management assistant" can also mine the most promising products in the business circle where the store is located, and provide merchants with product opportunity analysis and product selection suggestions. At the same time, the AI will also provide operators with corresponding sales strategies based on the data.

　　The first batch of application merchants: AI is really fragrant

　　The reporter learned that, as an all-channel service SAAS platform for Ele.me retail merchants, Aoxiang has been the first in the industry to launch AI business tools after researching operators of different sizes, different industries, and different entry times. On the basis of the large model, the "AI business assistant" can disassemble the key data of store operations, and combine natural language to provide merchants with logical and clear data indicators and easy-to-understand business suggestions in a conversational mode.

　　The first batch of merchants to use "AI business assistants" also expressed "AI really fragrant" in the face of convenient new functions.

　　"The weekly report is really practical, and there is no need to summarize the data one by one for the weekly store review." Welcome Supermarket operates dozens of stores, and the person in charge of its operation said that the "AI management assistant" can quickly locate the problem through the index change, directly saving itself the time to locate the store problem. In addition, the indicators of the surrounding competition analysis are also selected accurately, which is the core focus of its daily operation.

　　Beiku Convenience said that although the number of stores it operates is not large, it feels that "weekly reports and data changes are very helpful" after using the AI business assistant, which allows merchants to quickly extract effective indicators from complex indicators and summarize them. The presentation of data and suggestions is also very intuitive.

　　"In the process of daily serving retail merchants, especially small and medium-sized merchants, we feel that merchants have obvious pain points in starting their business, obtaining industry data and analyzing business reports. Now through artificial intelligence data acquisition and analysis, merchants can effectively solve these pain points." Wang Xiaojie, head of Ele.me "AI business assistant", said that this new function is currently open to all Aoxiang merchants. Merchants can use the latest version of the Aoxiang APP. In the future, "AI business assistant" will also be gradually opened to all merchants in the retail industry in the form of tools to help merchants see their own business data.

　　On April 18, the First Chongqing Second Symposium on the Integration of Ideological and Political Education in the Shuangcheng Economic Circle of Chengdu and Chongqing was held in Dadukou District, Chongqing.

　　"Why choose Dadukou?" On May 23, 2023, during the fourth "National Mainstream Network Media Chongqing Education Tour" event, more than 40 mainstream network media reporters from across the country walked into Dadukou and asked questions.

　　It is understood that in recent years, Dadukou District has closely focused on the fundamental task of building morality and cultivating people, focusing on key issues such as "building an ideological and political curriculum system that keeps pace with the times" and "strengthening the ideological and political teaching team". From the perspective of the region as a whole, it has explored the overall promotion and implementation strategy of building ideological and political courses in large, medium and primary schools, established an education system of "Party building leads the course of ideological and political" in the region, and further promoted the integration of ideological and political education in large, medium and primary schools in the region, creating a "Dadukou model" for regional ideological and political education.

　　

Chongqing large, medium and small ideological and political courses integration construction teaching seminar exchange display

　　Same Direction: Raising Awareness and Deeply Understanding the Importance of Ideological and Political Education

　　Dadukou District has thoroughly implemented the discussion of "Ideological and political courses are the key courses for implementing the fundamental task of building morality and cultivating people", and invited experts from the Municipal Academy of Education Sciences and relevant universities to carry out theoretical training on "Party building leadership, ideological and political courses" and follow-up guidance in the whole process, so as to effectively improve the theoretical understanding and practical ability of teachers in the district.

　　After the release of the "Several Opinions on Deepening the Reform and Innovation of Ideological and Political Theory Courses in Schools in the New Era" by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council, Dadukou District, under the guidance of experts from the Municipal Academy of Educational Sciences and relevant universities and colleges of Marxism, took "coordinating the integrated construction of ideological and political courses in large, medium and primary schools" as one of the basic principles for the reform and innovation of regional ideological and political courses, and enhanced the "new efficiency" of bacon soul casting for

　　Same frequency: active practice, in-depth planning of ideological and political education curriculum system

　　Dadukou District actively explores the establishment of a party building education mechanism, adheres to the principle of "party building leads, curriculum ideology and politics" in all disciplines, and forms a number of party building and united front characteristic courses to ensure that the party branch leads the ideological and political construction of the course.

　　In terms of actively building special party building projects, Dadu District closely integrates party building with curriculum ideological and political teaching and research activities, and around the theme of "curriculum ideological and political", it has carried out in-depth classroom teaching training, high-quality class competitions, thesis and case evaluation, homework design evaluation, project research and other actions. It has created a series of special party building projects of "1 (District Teacher Training College) + N (Primary and Secondary Schools) Party Building + Teaching and Research", which projects to drive teachers’ awareness and ability of curriculum ideological and political.

　　For cultivating the typical ideological and political model of the tree selection course, we will give full play to the exemplary and leading role of the ideological and political education model school, excellent teaching team, and excellent course examples, and cultivate a group of "party building leadership, curriculum ideological and political" backbone teachers in the form of "dual training" in the form of demonstration, assistance, and bonding. This will drive the integration of ideological and political education in primary and secondary schools in the region.

　　At the same time, enrich and enrich the content of ideological and political education, and integrate into the "1 + 2 + X" series of ideological and political courses, patriotic love for the party and revolutionary traditional education, Chinese excellent traditional cultural education, national sovereignty education, rule awareness and democratic rule of law education, daily life civilization education, ecological ethics education, international perspective education, labor education, mental health education and other elements to form a broad vision of ideological and political courses and strengthen the advantages of curriculum education.

　　

Cross-regional Primary School Ideological and Political Course Construction Seminar

　　Peers: keep integrity and innovation, deeply empower the professional growth of ideological and political teachers

　　Dadukou District hired experts and scholars to teach teachers of ideological and political courses to improve the effectiveness of training. The "Curriculum Ideology and Politics" workshop for primary and secondary political disciplines carried out a series of activities such as special lectures, discussion exchanges, teaching design, paper selection, and high-quality course competitions, forming a regional "Great Ideology and Politics" atmosphere, which promoted the great improvement of ideological and political teachers in terms of professional ability, theoretical literacy, and teacher ethics and ability. Pay equal attention to training, and press the "fast-forward button" for the growth of ideological and political teachers.

　　At the same time, establish and improve the system of access, exit, rotation training, and lesson preparation for teachers of ideological and political courses in primary and secondary schools, explore the formation of the "554" mixed teacher training model and the "double-layer three-ring five-mechanism" strategy, and adopt the "123N" immersive training method. A relatively complete teacher training system has been formed, ensuring that the "big ideological and political" training of "ideological and political courses everywhere in the classroom" has strengthened the kinetic energy and focused on development, realized the development of training and training, and paved the "fast lane" for the growth of ideological and political teachers.

　　Not only that, Dadukou District also attaches great importance to training practical task design, strengthening theme research to improve teaching and research capabilities, optimizing the training staff’s echelon training, doing a good job in regular teaching and research in the form of case study, "mentoring" to do practical grinding lessons and prepare lessons, etc., effectively transforming training efficiency into teachers’ classroom teaching ability, promoting teachers’ professional development with high quality, ensuring that the "salt" of ideological and political education is subtly integrated into the "water" of classroom teaching, and achieving the "big ideological and political" goal of "curriculum doors talk about ideology and politics". Practice is parallel, opening a "new track" for the growth of ideological and political teachers.

　　Regional Ideological and Political Quality Course Competition

　　Synchronization: Collaborative development, in-depth implementation of the overall promotion strategy of ideological and political education

　　Dadukou District has improved the integrated teaching and research within and between sections, and within and between schools, forming a new type of ideological and political course practice education model that is organically unified with "in-class + out-of-class", "in-school + out-of-school", "perceptual + rational" and "online + offline". It has formed a three-dimensional mixed training model for ideological and political courses in elementary and high schools in the region.

　　The classic cases of regional teachers’ ideological and political education teaching were selected as the typical experience of the Ministry of Education for 6 times, and the first lesson of excellent teaching resources "Tree of Yidu" was pushed by the Xuexi Qiangguo platform, and the click through rate reached more than 60,000 times; the Municipal Academy of Education’s ideological and political research activities showed 12 excellent cases of ideological and political courses, and 10 ideological and political micro-lessons were selected.

　　Hosted and co-organized a series of activities such as "Yunnan, Guizhou, Sichuan and Chongqing Cross-regional Primary and Secondary School Ideological and Political Course Teaching Seminar", the first "Chongqing University, Middle and Primary School Ideological and Political Course Integration Construction Teaching Seminar", "Ecological Civilization Construction Theme Education Exchange Exhibition Activity", "Chongqing Primary School Science Curriculum Ideological and Political Exhibition and Exchange Activity", etc., with high social reputation.

　　The 2021 Chongqing Teaching Achievement Award "Development and Implementation of Regional Rule of Law Course <" Sister Sha "Entering Campus >" and the first prize "Research on Regional Overall Promotion Practice of Ideological and Political Courses in Primary and Secondary Schools" have been selected for the 2022 National Teaching Achievement Award. Among them, "Development and Implementation of Regional Rule of Law Course <" Sister Sha "Entering Campus >" has been investigated and instructed more than 20 times by leaders such as the National People’s Congress, the National Committee of the Chinese People’s Political Consultative Conference, and the Supreme People’s Procuratorate, and has been written into the reports of the Supreme People’s Procuratorate for many times.

　　Together with Chongqing Normal University, the Municipal Academy of Education and Sciences and other units, it has become a key construction community for the integration of ideological and political courses in large, medium and primary schools in Chongqing, and will further explore the way and path of building a "large, medium and primary school ideological and political education integration" teaching system and practical teaching of ideological and political education in the new era, promote the high-quality and sustainable development of ideological and political education, and explore the Dadukou model of regional integration and collaborative innovation of ideological and political courses in large, medium and primary schools.

　　At present, "multi-dimensional integration, education Dadu" is becoming a beautiful business card for the people’s satisfactory education in Dadukou District. Dadukou District will take the opportunity of the integration of large, medium and small ideological and political construction, closely combine the construction goal of "Park Dadukou, Colorful Art Bay", adhere to the integration of the whole region, participate in the whole process, and promote the coordinated development, integrated development and integrated development of large, medium and primary schools’ ideological and political education in an all-round way. It will further broaden the new driving force of development, improve the new atmosphere of development, and innovate the new development mechanism, so as to provide assistance for the high-quality development of the ideological and political integration of large, medium and primary schools in the

On June 1, NIO quietly announced its May sales, and the share price fell by 0.60%. This was another decline after the share price of the second-generation ES6 fell by 9% on the day of listing. By June 5, the total market value had been less than 100 billion Hong Kong dollars.

From the head of sales/market value to the tail of new car makers, NIO only took 2-3 years.

The market value is less than half of Li Auto, which makes NIO, which lost 14.40 billion yuan last year and 44.60 billion in 5 years, on the verge of difficulties, and the cumulative loss is more than Tesla’s 15 years of establishment.

In 2022, NIO’s cash will decrease by 10 billion yuan, and as of the beginning of 2023, there will still be 40 billion yuan in cash in the company’s account. At such a "burning money" rate, I wonder how long NIO can support?

Li Bin, chairperson of NIO, actually knows very well. He said in an interview in April this year that,If this year’s work is not good, 24 years will become another 19 years, which means that NIO may be "back" in the ICU again.

After NIO went public on the Nasdaq, it once became the most valuable car company in China, and Li Bin (left) was no exception for a while.

Back in November 2020, NIO’s market value reached 72.84 billion US dollars (about 479.70 billion yuan), making it the highest car company in China in one fell swoop.

This can’t blame NIO’s current stock price, because sales are not awesome! In May this year, NIO only delivered 6,155 vehicles, a decrease of 7.6% month-on-month, ranking second to last among new car-making forces. This is the fourth consecutive month of decline, and it is getting farther and farther from the goal of "Wei 10,000".

The monthly sales of 3 models are about 10,000, and the 7 models are still around the 10,000, so NIO is dubbed "Wei 10,000".

"If NIO still 10,000 sales every month, Qin Lihong (president) and I will have to look for jobs." In early May this year, Li Bin also joked.

Li Bin and Qin Lihong are also very hard, but the high-end pure electric vehicle (above 300,000 especially above 400,000, such as ES6 plus optional super 400,000 yuan) market targeted by NIO is too small.

Regarding the problem of NIO, as the reader’s comment after the DearAuto article hit the nail on the head "Fishing where there are fish, otherwise it will be a dead end. Where there are fish? One is plug-in hybrid including range extension to solve the problem of mileage anxiety. One is to take a trolley within 150,000 to solve the problem of urban traffic, and the family has a second car. Where there are no fish, there are no fish in the more than 300,000 pure electric markets. Whether you are Wei Xiaoli, BYD Great Wall Geely, or Huawei, there are no fish. Wang Chuanfu said well, strategy is the most important, strategy is wrong, wasting money is small, wasted time is priceless."

I seriously suspect that this reader may be a Weilai owner who hates that iron cannot make steel, otherwise he will not be able to see the problem so clearly.

There is no universal standard for high-end pure electricity, which is generally considered to be more than 300,000 yuan, which is equivalent to luxury fuel vehicles.

NIO’s standard is higher – more than 400,000 yuan, and it often posted such forms last year to prove that it is a monopoly in this market.

In August last year, for example, NIO was still relatively popular, occupying the top and second place in the rankings, but the top 10 were imposed on less than 7,000 vehicles, all of which were given to NIO, and NIO could not support such a large company with more than 30,000 people.

Correspondingly, there are only 10,000 people in Ideal and Xiaopeng.

NIO also has an ET5 sedan that is more capable of playing, in the 300,000-400,000 range, the car claims to outsell BMW 3 Series, and the amount of insurance once exceeded 3 Series, but then sales fell rapidly.

In April, BMW sold nearly 12,000 3 Series, but only 4,293 ET5s, proving that the 30-400,000 pure electric market is not so optimistic.

Due to the unresolved issues of charging and battery life, pure electric vehicles are more suitable for small cars as the second scooter in the family, rather than pure electric vehicles such as NIO.

Of course, the popularity of big cars such as the Ideal L8 and D9 also shows that consumers can also pay for high-end big cars, but they are PHEVs.

The high-end is largely reflected in performance. For electric vehicles, improving performance becomes very simple, basically adding batteries and enhancing motors; while the interior is replaced by a large screen, just to see who has a larger screen and higher pixels.

The threshold has suddenly been lowered, which means that it is not as high-end valuable.

The demand for high-end pure electric cars, if there is one, is small. NIO worked hard, but to no avail. After the launch of ES6, ES8 sales plummeted; when ES7 came out, ES6 sales fell again; when ET5 came out, ET7 dropped sharply.

This is not a problem with the NIO family. Even the most powerful pure electric brand, Tesla, saw its million-dollar Model SX sales plunge after Model 3/Y came out.

Mercedes-Benz, BMW, and Audi all performed poorly in the EV market. This is definitely not an accident. It is not that these products themselves are flawed, but that the market positioning is incorrect.

"We also know that high-end pure electric is a point of no return, but we can’t change it, it’s the decision of the global headquarters," a luxury brand head told DearAuto on condition of anonymity.

In addition, after three years of epidemic attacks, consumers are not as rich as manufacturers imagine, this year, no matter how the government at all levels to stimulate, car sales are always tepid.

According to the National Bureau of Statistics, the per capita disposable income of residents in 2022 was 36,883 yuan; this year, consumers seem to be even more short of money, and even if they have it, they will not dare to spend. The fire in Zibo during the May Day holiday also proved that ordinary people are "short of money", because the cost of going to Zibo is much cheaper than that of Sanya or Lijiang.

One of the reasons why NIO stood out in the early days was that it started early and had a first-mover advantage, which won the favor of the capital markets. The second relied on the ultimate service to create a unique city and build its high-end image. The power exchange model is the core of NIO’s service system, but this core may bring down NIO.

According to industry data, the cost of NIO’s first-generation replacement stations is about 2.50 million-3 million yuan, and the cost of second-generation replacement stations is about 1.50 million yuan (excluding batteries). NIO has established 205 first-generation replacement stations, and the number of second-generation replacement stations is 1,100. In this way, NIO has invested 21.625 billion in replacement stations. Including land rent and operating costs, NIO’s investment in replacement mode has exceeded 10 billion yuan.

In 2023, NIO plans to increase the number of new power stations from 400 to 1,000, with a new investment of 2 billion yuan.

"Kneeling and licking service" has no bottom line, it is difficult to get off the service, and the car owner is also spoiled.

NIO began to do some "tricks" on the service this year, including that the beta version of NOP + Enhanced Pilot Assistance will be switched from free use to paid subscription; the power exchange benefit will be changed from the original 6 times a month to 4 times a month free and no longer send home chargers.

The "backlash" came soon, and NIO’s sales in April and May did not exceed 7,000 units.

After the second-generation ES6 went on sale, ES7 owners quit (thinking that the ES6 was too cheap, affecting the residual value of ES7 used cars) and asked NIO for compensation. The owner replied to Li Bin and said: "My relationship with you is not that close. I am here to negotiate, not to talk."

Li Bin said publicly that this is impossible because he needs to invest in real money.

High-end is the tone of NIO electric vehicles. Li Bin has repeatedly emphasized that "NIO will not offer low-end vehicles, nor will it reduce prices."

But the auto industry is an industry that pays attention to scale. Li Bin is very clear in his heart, "In the long run, the sales of 2 million cars a year by car companies are the line of life and death. If you can’t see the hope of sales to this line, I think it will be difficult."

For NIO, the top priority is to sell more cars and cut costs to survive.

Due to NIO’s high-end attributes limiting its sales scale, its second brand, Alpine, and even its third brand, Firefly, are expected to be used primarily for impulse.

Let’s not say that multi-brand operation is a huge pit, and there are few successful precedents for Chinese and foreign automakers.

For NIO, going down is more difficult because it faces stronger competitors. In addition, mid- to low-end brands have higher cost requirements, which is not good at NIO.

According to NIO’s plan, the Alps brand will mainly target the price range of 20-300,000 yuan. And it is expected that products will be launched in 2024.

But competitors in this price range include BYD, Tesla, Extreme Krypton, Wei Brand, Deep Blue, and a large number of joint-venture electric vehicles.

Firefly is NIO’s car brand, which will be launched in Europe at that time, and is expected to be in the price range of 10-200,000 yuan.

The competition in this market is even more intense in China. Not only are there a bunch of pure electric vehicles including Aian and BYD, but also a large number of plug-in hybrid models. Wuling is also a mythical existence. (Text | DA Bin)