Film Review | The Three Battalions: "I hold" is also a philosophy of life.





To commemorate the 70th anniversary of Chinese people’s Volunteer Army’s overseas war to resist US aggression and aid Korea, 20 episodes of the large-scale documentary "Resist US aggression and aid Korea and defend the country" produced by the National Memory column of the Central Radio and Television General Station will be broadcast continuously on CCTV-4 at 8: 00 pm from October 12th.
The film highly restores and comprehensively reviews the course of the War to Resist US Aggression and Aid Korea, and tells in detail the whole process of major historical events such as the difficult decision of the CPC Central Committee, the secret visit of volunteers to the DPRK, all previous major battles, the Korean armistice negotiations, and the triumphant return of volunteers, as well as some heroic models and fighting collectives of volunteers and their epic heroic deeds. Taking the course of the War to Resist U.S. Aggression and Aid Korea as the main narrative line, the program disclosed the inside story and historical details of the decision-making in a panoramic, true and authoritative way for the first time, fully demonstrating the far-sighted political wisdom and strategic vision of Mao Zedong and the CPC Central Committee, and superb military strategy and command art; The people of China and North Korea fought side by side and forged a great fighting friendship with blood; As well as the great spirit of resisting US aggression and aiding Korea forged by the volunteers’ commanders and soldiers under the condition that their weapons and equipment were at an absolute disadvantage. This spirit played a great role in China’s subsequent socialist revolution and socialist construction, and it is still widely praised today.
In order to present a more comprehensive, in-depth and accurate picture of the War to Resist US Aggression and Aid Korea to the audience, the filming team conducted detailed research and combing at home and abroad for one year. For the first time, some precious files and telegrams were decrypted in the film, and more than 100 precious cultural relics to resist US aggression and aid Korea were photographed. Some historical images were first made public in the film.
The documentary also conducted rescue interviews with many people who witnessed the War to Resist US Aggression and Aid Korea. In order to ensure that the content of the program is authoritative and accurate, and the historical facts are rigorous and accurate, the filming team also interviewed authoritative experts at home and abroad to authoritatively interpret and deeply analyze the international background, battle course and historical details of the War to Resist US Aggression and Aid Korea.
In the visual presentation of the program, while paying attention to the international vision and innovative expression, the film did not adopt the scene reproduction commonly used in traditional documentaries, but made full use of the shooting materials and a large number of precious historical images, cultural relics and archives to faithfully present the program content, ensuring the authenticity, visibility and historical sense of the program content.
China’s great war of "Resisting US Aggression and Aid Korea and Defending the Country" was a great feat of China people’s resistance against aggression without fear of violence. The war of resisting US aggression and aid Korea greatly enhanced China’s international prestige, established China’s status as a great power in the world, and broke the myth that the United States was invincible. This national memory will surely go down in the glorious history of People’s Republic of China (PRC) and the Chinese nation forever.
Huatai United Securities Co., Ltd.
about
WANDA CINEMAS Co., Ltd.
Detailed equity change report
of
Financial adviser’s verification opinion
financial advisor
December, 2023
Shengming
According to the Company Law of People’s Republic of China (PRC), Securities Law of People’s Republic of China (PRC), Measures for the Administration of the Acquisition of Listed Companies, Standards for the Contents and Formats of Information Disclosure of Public Securities Companies No.15-Report on Changes in Equity, Standards for the Contents and Formats of Information Disclosure of Public Securities Companies No.16-Report on the Acquisition of Listed Companies and other relevant laws and regulations, Huatai United Securities Co., Ltd. (hereinafter referred to as "the Financial Consultant") verified the relevant information and materials of this equity change in accordance with the business standards and ethics recognized by the industry and in the spirit of honesty, credit and diligence, and issued verification opinions on the contents disclosed in the Detailed Equity Change Report of WANDA CINEMAS Co., Ltd.
The Financial Adviser hereby makes the following statement:
1. The relevant information on which this financial adviser is based is provided by the information disclosure obligor. The information disclosure obligor has made a commitment to this financial adviser to ensure that all the information provided by him is true, accurate and complete original written information or duplicate information, and the duplicate information or copy is consistent with its original information or original, and the signatures and seals of all documents are true; There are no false records, misleading statements or major omissions in all documents and materials, and they shall bear individual and joint legal responsibilities for the authenticity, accuracy and completeness of the information provided.
2. This financial adviser has fulfilled the obligation of due diligence in accordance with the regulations, and has sufficient reasons to believe that there is no substantial difference between the professional opinions published and the contents of the information disclosure obligor’s declaration documents.
Iii. The financial advisor specially reminds investors that the verification opinions of the financial advisor do not constitute any investment suggestions for the parties to this equity change and their affiliated companies; The Financial Adviser shall not bear any responsibility for the corresponding risks arising from any investment decisions made by investors according to the verification opinions of the Financial Adviser.
IV. The matters mentioned in this verification opinion do not represent the substantive judgment, confirmation or approval of the competent authority on matters related to this transaction.
V. The financial adviser specially reminds the relevant subjects and investors of this transaction to carefully read the detailed report on the change of rights and interests issued by the information disclosure obligor and the relevant announcements issued by the parties concerned about this change of rights and interests.
VI. This financial adviser has no interest relationship with all parties involved in this equity change, and the verification opinions on this detailed equity change report are completely independent.
VII. During my tenure as financial advisor, this financial advisor implemented strict confidentiality measures and internal firewall system.
Catalogue
Sheng Ming ……………………………………………………………………………………………………………. 1
Catalogue ……………………………………………………………………………………………………………. II
Interpretation of ……………………………………………………………………………………………………………. 3
I. ……………. on the truthfulness, accuracy and completeness of the information disclosed in the detailed statement of changes in equity 4
II. Verification of the Basic Information of the Information Disclosure Obligor ………………………………………………………….. 4
III. Explanation on the Guidance and Supervision of Information Disclosure Obligors ………………………………………. 10
IV. Verification of the purpose and approval procedures of the change of rights and interests ………………………………………………………… 10
V. Verification of the Mode of Change of Rights and Interests ………………………………………………………………………….. 11
VI. Verification of sources of funds …………………………………………………………………………………. 20
VII. Verification of the Follow-up Plan …………………………………………………………………………………. 20
Viii. Verification of the impact of this equity change on listed companies ……………………………………………… 22
IX. Verification of Major Transactions between Information Disclosure Obligors and Listed Companies ……………………………. 26
X. Verification of buying and selling stocks of listed companies in the first six months ………………………………………. 27
XI. Verification of Other Important Matters of the Information Disclosure Obligor ……………………………………………… 27
XII. Financial Advisor’s Opinion …………………………………………………………………………………….. 28
XIII. Contact Information of Financial Advisor ……………………………………………………………………………… 28
Interpretation of righteousness
In this verification opinion, unless the context otherwise indicates, the following abbreviations or names have the following meanings:
This verification opinion/financial advisor’s verification opinion refers to the financial advisor’s verification opinion of Huatai United Securities Co., Ltd. on the detailed equity change report of WANDA CINEMAS Co., Ltd.
The report and detailed report on changes in equity refer to the Detailed Report on Changes in Equity of WANDA CINEMAS Co., Ltd.
Information disclosure obligor, Ruyi Investment and the Company refer to Shanghai Ruyi Investment Management Co., Ltd.
Ruyi movie and television refers to Shanghai Ruyi movie and television production Co., Ltd.
China Confucianism refers to China Confucianism Holdings Co., Ltd., a Hong Kong listed company (0136.HK)
WANDA CINEMAS and listed companies refer to WANDA CINEMAS Co., Ltd.
Wanda Investment refers to Beijing Wanda Investment Co., Ltd.
Beijing Hengrunzhi Beijing Hengrun Enterprise Management Development Co., Ltd.
Wanda Culture refers to Beijing Wanda Cultural Industry Group Co., Ltd.
The signing date of the agreement refers to December 12, 2023.
This equity change, this transaction and this equity transfer refer to the transaction in which the information disclosure obligor receives 51.00% equity of Wanda Investment jointly held by Beijing Hengrun, Wanda Culture and Wang Jianlin through cash acquisition.
The Equity Transfer Agreement refers to the Equity Transfer Agreement on Beijing Wanda Investment Co., Ltd. signed by Ruyi Investment, Wanda Culture, Beijing Hengrun and Wang Jianlin on December 12, 2023 for this transaction.
China Securities Regulatory Commission refers to China Securities Regulatory Commission.
Shenzhen Stock Exchange means Shenzhen Stock Exchange.
Measures for the Administration of Acquisition refer to the Measures for the Administration of Acquisition of Listed Companies.
Format Standard No.15 refers to Content and Format Standard No.15 on Information Disclosure of Companies Offering Securities to the Public-Report on Changes in Equity (revised in 2020).
Listing Rules refer to the Listing Rules of Shenzhen Stock Exchange.
Yuan, thousand yuan and ten thousand yuan refer to RMB yuan, RMB thousand yuan and RMB ten thousand yuan.
Unless otherwise specified, the financial data and financial indicators quoted in this verification opinion refer to the financial data in the consolidated statements and the financial indicators calculated according to such financial data.
In this verification opinion, if there is any difference in the mantissa, the division and combination count in the part is directly added to the details, and these differences are caused by rounding.
Financial adviser’s verification opinion
This financial adviser gives professional opinions on the following matters of this equity change:
I. The truthfulness, accuracy and completeness of the information disclosed in the detailed equity change report.
Based on the principle of honesty, credit and diligence, this financial adviser has conducted due diligence on the contents involved in the detailed report on the change of rights and interests prepared by the information disclosure obligor in accordance with the working procedures stipulated in the practice rules, and reviewed and checked the detailed report on the change of rights and interests, and found no false records, misleading statements and major omissions. The information disclosure obligor has issued a statement, promising that there are no false records, misleading statements or major omissions in the detailed equity change report, and will bear individual and joint legal responsibilities for its authenticity, accuracy and completeness.
Based on the above analysis and arrangement, this financial adviser believes that the information disclosed by the information disclosure obligor in the detailed report on changes in equity compiled by him is true, accurate and complete, which meets the information disclosure requirements of the detailed report on changes in equity of listed companies in laws, regulations and normative documents such as the Securities Law, Measures for the Administration of Takeovers, Format Standard No.15 and so on.
II. Verification of the basic information of the information disclosure obligor
(1) Basic information of the information disclosure obligor
Upon verification, as of the signing date of this verification opinion, the basic information of the information disclosure obligor is as follows:
Company name Shanghai Ruyi Investment Management Co., Ltd.
Legal Representative Yu Yang
Date of establishment: December 25th, 2015
The registered capital is 10 million yuan.
Enterprise type limited liability company
Registered address: Room 3139, No.212, Lane 425, Fuyong Road, Songjiang District, Shanghai.
Unified social credit code 91310117MA1J137Q71
Scope Investment management, asset management. 【 Projects subject to approval according to law can only be operated after approval by relevant departments 】
The operating period is from December 25th, 2015 to December 24th, 2035.
Name of shareholder 1. 99.00% of Ke Liming; 2. Beijing Zhumeng Qiming Culture and Art Co., Ltd. 1.00%;
Address: Room 3139, No.212, Lane 425, Fuyong Road, Songjiang District, Shanghai.
Communication mode 021-33521291
The information disclosure obligor has issued "Shanghai Ruyi Investment Management Co., Ltd. on the non-existence of the acquirer"<上市公司收购管理办法>The provisions of Article 6 and compliance<上市公司收购管理办法>Explanation as stipulated in Article 50, confirming that:
"Confucianism and Italian investment does not exist in the circumstances stipulated in Article 6 of the Measures for the Administration of the Acquisition of Listed Companies, and can provide corresponding documents in accordance with the provisions of Article 50 of the Measures for the Administration of the Acquisition of Listed Companies."
According to the relevant explanations issued by the information disclosure obligor and after verification, this financial adviser believes that as of the signing date of this verification opinion, the information disclosure obligor has the main qualification to acquire WANDA CINEMAS, and there is no circumstance stipulated in Article 6 of the Measures for the Administration of Acquisition and the situation that laws and regulations prohibit the acquisition of listed companies, and the documents stipulated in Article 50 of the Measures for the Administration of Acquisition can be provided.
(2) The related property rights and control relationship of the information disclosure obligor
1, the information disclosure obligor equity control relationship structure diagram.
As of the date of issuance of this verification opinion, the equity control relationship of Ruyi Investment is shown in the following figure:
2. Basic information about the controlling shareholder and actual controller of the information disclosure obligor.
As of the date of issuance of this verification opinion, Mr. Ke Liming holds 99.00% equity of Ruyi Investment directly and 1.00% equity of Ruyi Investment indirectly through Beijing Zhumeng Qiming Culture and Art Co., Ltd., and is the controlling shareholder and actual controller of Ruyi Investment.
Mr. Ke Liming, male, born in April 1983, is a China citizen with no permanent residency abroad, and holds a postgraduate degree. He is currently the executive director and chairman of China Ruyi Holdings Co., Ltd. and the executive president of Pumpkin Films Limited. As an investor and producer, Ke Liming once led and invested in films such as Keep You Safe, Exchange Life, Moon Man, Hello Li Huanying, A Little Red Flower, Animal World, Sewing Machine Band, never gone, To Our Dying Youth, The Old Boy Raptors Across the River, Old Chinese Medicine Doctor, Old Pub, Frontier of Love and No War in Beiping.
3, the information disclosure obligor and its controlling shareholders, actual controllers control or exert significant influence on the core enterprises and core business.
As of the signing date of this verification opinion, the core enterprises controlled or exerted significant influence by Confucianism and Italy are as follows:
No. Enterprise Name Registered Capital The Company’s shareholding ratio/capital contribution ratio Business scope
Direct and indirect
1 Shanghai Youlan Real Estate Co., Ltd. 100 million RMB 100%-real estate development, property management, real estate brokerage, business information consulting, enterprise management consulting, engaged in import and export business of goods and technologies, entrepot trade, trade between enterprises in the region and trade agents.
2 Beijing Youlan Real Estate Co., Ltd. 10 million yuan-100% real estate development; Property management; Economic and trade consultation; Enterprise management consulting; Import and export of goods, technology and agents; Freight forwarder.
As of the signing date of this verification opinion, the controlling shareholder and actual controller of Ruyi Investment, Mr. Ke Liming, except the Company and the above-mentioned enterprises, can control or exert significant influence on the core enterprises as follows:
No. Enterprise name Registered capital/share capital Keliming shareholding ratio/contribution ratio Business scope
Direct and indirect
1 Beijing Zhumeng Qiming Culture and Art Co., Ltd. 100,000 yuan 100%-literary creation; Organizing cultural and artistic exchange activities (excluding performances); Sales of stationery, Wujinjiaodian; Enterprise management consulting.
No. Enterprise name Registered capital/share capital Keliming shareholding ratio/contribution ratio Business scope
Direct and indirect
2 Yongxin Ivy Cultural Service Center (limited partnership) 500,000 49%-exchange and planning of film and television cultural and artistic activities, technical development, technical service, technical consultation, literary creation, exhibition service, corporate image planning, etiquette service, film and television equipment, clothing and props rental in the field of film and television culture. 【 Projects subject to approval according to law can only be operated after approval by relevant departments 】
0.1% of Beijing Ruyi Xinxin Film Investment Co., Ltd. holds 50.9% of radio and television programs through Yongxin Ivy Cultural Service Center (limited partnership); Internet information service; Investment management; Investment consulting; Advertising design, production, agency and release; Graphic design and production; Rental of film and television equipment, film and television equipment and stage costumes; Film and television planning; Photography service; Sales of electronic products, daily necessities, office supplies, clothing, shoes and hats, knitwear, jewelry, household appliances, toys. ("1, without the approval of the relevant departments, shall not raise funds in public; 2. Trading activities of securities products and financial derivatives shall not be publicly carried out; 3. No loans are allowed; 4. No guarantee shall be provided to any enterprise other than the invested enterprise; 5. Do not promise investors that the investment principal will not be lost or promise the minimum income "; Enterprises independently choose business projects and carry out business activities according to law; Projects that must be approved according to law shall carry out business activities according to the approved contents after being approved by relevant departments; Shall not engage in business activities of projects prohibited and restricted by the industrial policies of this Municipality. )
4 Sweet Orange Film (Beijing) Co., Ltd. 3 million-holding 51% of the film production through Beijing Ruyi Xinxin Film Investment Co., Ltd.; Organizing cultural and artistic exchange activities (excluding performances); Lease construction machinery and equipment; Market research; Economic and trade consultation; Enterprise management consulting; Public relations service; Enterprise planning; Design, produce, represent and publish advertisements; Undertaking exhibition activities; Conference services; Computer animation design; Translation services; Photographic printing service; Literary and artistic creation; Etiquette service; Production of radio and television programs; Internet information service; Film distribution; Engaged in Internet cultural activities; Performance broker. (Enterprises independently choose business projects and carry out business activities according to law; Radio and television program production, Internet information service, film distribution, engaging in Internet cultural activities, performance brokerage and projects that must be approved according to law shall conduct business activities according to the approved contents after being approved by relevant departments; Shall not engage in business activities of projects prohibited and restricted by the industrial policies of this Municipality. )
5 Shanghai Confucianism and Italy received 3 million-through Beijing radio and television program production, film distribution and film production,
No. Enterprise name Registered capital/share capital Keliming shareholding ratio/contribution ratio Business scope
Direct and indirect
Panxia Film and Television Production Co., Ltd. Ruyi Xinxin Film Investment Co., Ltd. holds 51% of film and television cultural and artistic activities exchange planning, stage art modeling planning, literary creation, enterprise marketing planning, exhibition and display services, photography and camera services, translation services, film and television equipment, clothing, stage lighting and audio equipment leasing (except financial leasing), designing and producing advertisements, and publishing various advertisements by using its own media. 【 Projects subject to approval according to law can only be operated after approval by relevant departments 】
6 Virtual Cinema Holding Limited US$1.00 100% – Produce and distribute TV Shows
7 Pumpkin Films Limited US$50,000 100% – Produce and distribute TV Shows
8 China Confucianism HKD2.32 million-16.34% is mainly engaged in content production and online streaming media business, Internet community services and related businesses, as well as manufacturing and selling accessories.
Among the above-mentioned enterprises, Beijing Zhumeng Qiming Culture and Art Co., Ltd., Yongxin Ivy Cultural Service Center (Limited Partnership), Beijing Ruyi Xinxin Film Investment Co., Ltd., Sweet Orange Film (Beijing) Co., Ltd., Shanghai Ruyi Receptionist Film Production Co., Ltd., Virtual Cinema Holding Limited and Pumpkin Films Limited have no substantive business at present.
(three) a brief description of the main business and financial situation of the information disclosure obligor in the last three years.
The main business of Confucianism and Italian investment is investment management and asset management.
The main financial data of the consolidated financial statements of Ruyi Investment in the last three years and the first period are as follows:
Unit: 10,000 yuan
Project September 30, 2023/January-September, 2023 /2022 /2021/2021 /2020
Total assets 27,098.62 27,416.26 28,070.78 3,872.51
Total liabilities are 30,483.58 30,475.04 30,457.84 5,331.90.
Total owner’s equity-3,384.96-3,058.78-2,387.07-1,459.39
Total operating income 80.35 92.51 41.63 87.38
Total profit-326.19-671.71-950.42-650.81
Net profit-326.19-671.71-950.42-650.81
Net profit attributable to owners of parent company-326.19-671.71-950.42-628.07
The asset-liability ratio is 112.49% 111.16% 108.50% 137.69%.
Note: The financial data of Confucian and Italian investment have not been audited.
(4) whether the information disclosure obligor and its controlling shareholder have been subjected to administrative punishment (except those obviously unrelated to the securities market), criminal punishment, or major civil litigation or arbitration related to economic disputes and the verification of credit records in the last five years.
According to the relevant statements issued by the information disclosure obligor and after verification, our financial adviser believes that as of the signing date of this verification opinion, Ruyi Investment and its controlling shareholder and actual controller, Mr. Ke Liming, have not been subjected to administrative punishment (except for those obviously unrelated to the securities market) or criminal punishment in the last five years, nor have they involved in major civil litigation or arbitration related to economic disputes, and there are no cases of failing to repay large debts or fulfill commitments on time, and there are no major bad credit records related to the securities market.
(5) Information about the directors, supervisors and senior managers of the information disclosure obligor.
As of the signing date of this verification opinion, the directors, supervisors and senior managers of Ruyi Investment are as follows:
Serial number, name, position, gender, nationality, long-term residence, and whether there is permanent residency abroad.
1 Yu Yang Executive Director and General Manager Male China China None
2 Chen Cong Supervisor Male China China None
As of the signing date of this verification opinion, the above-mentioned personnel have not been subjected to administrative punishment (except those obviously unrelated to the securities market) or criminal punishment in the last five years, nor have they been involved in major civil litigation or arbitration related to economic disputes, and there are no cases of failing to repay large debts on schedule or fulfill commitments, and there are no major bad credit records related to the securities market.
(6) The information disclosure obligor, its controlling shareholder and actual controller have 5% or more shares in other listed companies at home and abroad.
Upon verification, as of the signing date of this verification opinion, there is no situation that the shares of Ruyi Investment in other listed companies at home and abroad have reached or exceeded 5% of the issued shares of the company.
Mr. Keliming, the controlling shareholder and actual controller of Ruyi Investment, holds 16.34% of the total share capital of China Ruyi (0136.HK), and at the same time, Mr. Keliming was granted the warrants for 1.834 billion shares of China Ruyi through the personal wholly-owned company Pumpkin Films Limited. These warrants have not been exercised, and they do not constitute the common stock of China Ruyi before exercising.
(7) Information about banks, trust companies, securities companies and insurance companies in which the information disclosure obligor and its controlling shareholders and actual controllers hold more than 5% of shares at home and abroad.
Upon verification, as of the signing date of this verification opinion, Ruyi Investment and its controlling shareholder and actual controller, Mr. Ke Liming, do not exist in banks, trust companies, securities companies and insurance companies that hold more than 5% shares at home and abroad.
Three, about the information disclosure obligor’s guidance and supervision.
Our financial adviser has given necessary guidance to the information disclosure obligor for the standardized operation of the securities market, and the information disclosure obligor has been basically familiar with the relevant laws, administrative regulations and the provisions of the China Securities Regulatory Commission, and fully understood the obligations and responsibilities he should bear.
The financial advisor will urge the information disclosure obligor to perform the reports, announcements and other legal obligations related to this change of rights and interests according to law.
IV. Verification of the purpose and approval procedures of the change of rights and interests
(1) Verification of the purpose of this equity change
According to the explanation issued by Mr. Ke Liming and Ruyi Investment, WANDA CINEMAS, as a leading enterprise in the film industry, has a leading market share in cinema film projection business, and also covers the business capacity of the whole industry chain of film investment, production, distribution and projection. Based on the recognition of WANDA CINEMAS’s long-term investment value and confidence in its future development prospects, Mr. Ke Liming intends to become the actual controller of WANDA CINEMAS by acquiring 51.00% equity of Wanda Investment jointly held by Wanda Culture, Beijing Hengrun and Wang Jianlin, and Ruyi Investment will become the controlling shareholder of WANDA CINEMAS.
After the completion of this transaction, Mr. Keliming and Ruyi Investment will combine their own resources and management experience to help the long-term healthy development of listed companies, enhance their profitability and bring good returns to all shareholders in accordance with the principle of being conducive to the sustainable development of listed companies and the interests of shareholders.
Upon verification, the financial adviser believes that the purpose of this change of rights and interests of the information disclosure obligor is clear and the reasons are sufficient, which meets the requirements of existing laws and regulations.
(2) Verification of the information discloser’s plan to continue to increase its holdings of shares or dispose of the shares it already owns in the next 12 months.
Upon verification, as of the signing date of this verification opinion, the information disclosure obligor has no plans to increase or decrease its rights and interests in listed companies.
This change in equity constitutes an indirect acquisition of listed companies. According to Article 74 of the Measures for the Administration of Acquisition of Listed Companies: "In the acquisition of listed companies, the shares of the acquired company held by the acquirer shall not be transferred within 18 months after the acquisition is completed." Therefore, the information disclosure obligor has made a commitment that, unless otherwise stipulated by laws, regulations or regulatory requirements, the Company will not transfer its equity in Wanda Investment within 18 months from the date of completion of this equity change, and Wanda Investment controlled by the Company will not reduce its shareholding in WANDA CINEMAS, a listed company. If the lock-up period promised by our company is inconsistent with the latest laws, regulations or regulatory requirements, our company will make corresponding adjustments according to the latest laws, regulations or regulatory requirements.
(three) the verification of the decision-making procedures performed by the information disclosure obligor of this change in rights and interests.
This financial adviser consulted the decision-making documents of the obligor for disclosure of the letter on this change of rights and interests. According to the provisions and requirements of the Articles of Association of Ruyi Investment, on December 12, 2023, Ruyi Investment held a shareholders’ meeting to pass the relevant matters of this transaction.
V. Verification of changes in rights and interests
(1) Checking the number, proportion and changes of the shares in the listed company that the information disclosure obligor has interests in.
Upon verification, the number, proportion and changes of shares in the listed company in which the information disclosure obligor has interests are as follows:
Before this equity change, Ruyi Investment did not hold any shares and equity of WANDA CINEMAS. Mr. Ke Liming, the controlling shareholder and actual controller of Ruyi Investment, holds 16.34% of the total share capital of China Ruyi (0136.HK), a Hong Kong listed company. Ruyi Film and Television, controlled by China Ruyi through an agreement, has held 49.00% of the shares of Wanda Investment, the controlling shareholder of WANDA CINEMAS, before this transaction.
After the completion of this equity change, the direct controlling shareholder of the listed company has not changed, the indirect controlling shareholder has changed to Confucianism and Italian investment, and the actual controller will be changed from Mr. Wang Jianlin to Mr. Ke Liming. Mr. Ke Liming holds 51.00% shares of Wanda Investment, the controlling shareholder of listed companies, through Confucianism and Italy Investment, and indirectly controls 20.00% shares of listed companies through Wanda Investment. In addition, Mr. Ke Liming also holds 16.34% shares of China Ruyi, and China Ruyi holds 49% shares of Wanda Investment through Ruyi Film and Television.
The equity structure before this equity change is as follows:
The equity structure after this equity change is as follows:
(II) Verification of the way of this equity change.
Upon verification, this equity change is as follows:
The way of this equity change is indirect acquisition of control rights of listed companies. On December 12, 2023, Wanda Culture, Beijing Hengrun and Wang Jianlin signed the Equity Transfer Agreement with Ruyi Investment, and acquired 51.00% equity of Wanda Investment at a total transfer price of 2.155 billion yuan. After the completion of this equity change, Ruyi Investment indirectly controls 20.00% of the total share capital of listed companies by controlling Wanda Investment.
Upon verification, the financial adviser believes that the way of this equity change is in line with the provisions of existing laws and regulations.
(III) Verification of the main contents of the Equity Transfer Agreement for this equity change.
Upon verification, the main contents of the Equity Transfer Agreement for this equity change are as follows:
Transferor (Party A): Wanda Culture Group (Transferor 1), Beijing Hengrun (Transferor 2) and Mr. Wang Jianlin (Transferor 3).
Transferee (Party B): Ruyi Investment.
Target company: Wanda Investment
1. Equity transfer and transfer price
(1) Party A shall transfer its 51% equity of the target company (corresponding to the registered capital of RMB 1,530,000,000) (hereinafter referred to as the "target equity") together with the related rights and obligations agreed in this agreement to Party B in accordance with this agreement.
(2) The total transaction consideration of this transaction is RMB 2.155 billion (hereinafter referred to as "transfer price"), and the transfer ratio and transfer consideration of each transferor are shown in the following table. Party B shall pay in cash in RMB. Based on the principle of current transaction at the time of delivery, unless otherwise agreed in this agreement, the equity transfer price will not be adjusted for any reason.
The transferor’s equity ratio corresponds to the registered capital (yuan) and the transfer consideration (yuan).
Wanda Culture 20% 600,000,000 845,098,040
Beijing Hengrun 29.8% 894,000,000 1,259,196,080
Wang Jianlin 1.2% 36,000,000 50,705,880
Total: 51% 1,530,000,000 2,155,000,000.
2. Delivery and payment
(1) Party B may pay all the transfer price to the account designated by Party A as agreed in this Agreement by itself or by a third party; Party A has the right to require Party B to bear the specific debts of Party A with the amount not exceeding the transfer price instead of the cash payment of the corresponding amount of the transfer price.
(2) Transferor 2 shall, together with Party B, submit an application for registration of 29.8% of the underlying equity transfer to Beijing Chaoyang District Market Supervision Administration ("Market Supervision Administration") within five working days after all other preconditions except the third one agreed in this Agreement are met or exempted. Party B shall pay the first transfer price of RMB 862 million to the designated collection account specified in this agreement within five working days after the registration of such equity transfer is completed.
(3) Transferor 1 and Transferor 3 shall, within five working days after Party B pays the transfer price of 862 million yuan, together with Party B, submit the application for registration of 20% and 1.2% of the underlying equity transfer, the application for registration of change of the name of the underlying company, the application for registration of change of the legal representative and other relevant documents ("change documents") required by the Market Supervision Administration. Party B shall pay the remaining transfer price of RMB 1.293 billion to the designated account specified in this agreement within three months after the above changes are completed and the conditions stipulated in Item 3 of the preconditions stipulated in this agreement are met. Party B pays off all the transfer price as the delivery of this transaction ("delivery"), and the date of paying off the transfer price is the delivery date (hereinafter referred to as "delivery date"). Since the delivery date, the transferee shall enjoy the shareholder’s rights and assume the shareholder’s obligations with respect to the underlying equity, and all undistributed profits corresponding to the underlying equity shall be enjoyed by the transferee.
(4) If the transaction cannot be continued due to the subjective and intentional reasons of Party A (including but not limited to the ownership defects of the underlying equity and/or WANDA CINEMAS shares, or Party A sells the underlying equity and/or WANDA CINEMAS shares separately within the validity period of this agreement, or Party A fails to cooperate with the registration procedures for the change of the underlying equity), Party B has the right to decide to terminate the transaction and ask Party A to refund all the money (if any) paid by Party B and bear the liability for breach of contract.
(5) Both parties confirm that, limited by the representations and guarantees made by Party A in this Agreement, on the delivery date, Party A will hand over the target equity to Party B on the delivery date or the status quo of the equity transfer registration date. If the relevant target equity has been transferred and registered under Party B’s name according to this Agreement before the delivery date, Party B shall assume the shareholder’s obligations and all risks and responsibilities related to these target equity from the date of transfer registration.
(6) Party A further promises that, if permitted by the Articles of Association of WANDA CINEMAS, Party A shall urge concerted parties, including but not limited to Shenxian Rongzhi Xingye Management Consulting Center (Limited Partnership) and Beijing Wanda Cultural Industry Group Co., Ltd., to cooperate with Party B to complete the reorganization of the board of directors of WANDA CINEMAS within one month after the delivery date in accordance with this agreement. Including but not limited to urging more than half of the former directors of WANDA CINEMAS (including three non-independent directors) to resign and be replaced by candidates recommended by Party B, and the directors recommended by Party B will serve as the chairman and legal representative of WANDA CINEMAS, and continue to vote for the directors recommended by Party B in the election of directors at the WANDA CINEMAS shareholders’ meeting under the condition that Party A and its concerted parties hold shares in WANDA CINEMAS.
(7) After the transaction is delivered according to the provisions of this Agreement, the target company shall enjoy the rights and bear the responsibilities (including but not limited to the nomination rights of directors and supervisors) to WANDA CINEMAS in accordance with applicable laws and regulations and the Articles of Association. Party B promises that Party A or its affiliated parties also have the right to nominate two WANDA CINEMAS directors (including one non-independent director) in the above-mentioned reorganization of the board of directors, and Party B and its affiliated parties shall (and shall urge its affiliated parties, concerted parties and the target company) recommend the qualified directors proposed by Party A or its affiliated parties to WANDA CINEMAS through the target company, and vote in favor at the shareholders’ meeting to elect the directors recommended by Party A; Moreover, under the premise that Party A and its concerted parties do not actively reduce their holdings of WANDA CINEMAS shares after this transaction, they will continue to vote for the directors recommended by Party A in line with the above agreement when electing directors at the WANDA CINEMAS shareholders’ meeting.
3. Rights and obligations of Party A
(1) Party A shall provide the equity transfer documents that Party A needs to prepare in time, handle the tax declaration involved in the equity transfer, and handle the delivery together with Party B.. Party A shall obtain the necessary authorizations to complete this transaction under this agreement, and these authorizations shall be in a valid state on the delivery date.
(2) Party A shall clear up the creditor’s rights and debts of Wanda Investment before the delivery date, so that Wanda Investment has no other substantive assets and liabilities (including contingent liabilities) except holding WANDA CINEMAS shares.
(3) Party B clearly knows and recognizes that Party A has disclosed to Party B the performance commitment compensation obligation of Wanda Investment due to the issuance of shares to purchase assets by WANDA CINEMAS (see the Reply on Approving WANDA CINEMAS Co., Ltd. to Issue Shares to Purchase Assets by Beijing Wanda Investment Co., Ltd. issued by China Securities Regulatory Commission on April 23, 2019 for details), and both parties confirm that after the delivery date, Transferor 1 and Transferor 2 shall be responsible for handling the compensation obligations for Wanda’s investment performance commitments arising from the above matters, so that these compensation obligations will not have a negative impact on Party B’s rights and interests as a shareholder of Wanda Investment at the consolidated statement level, and Party B shall cooperate. However, if the compensation obligation is not successfully transferred, and Wanda Investment actually undertakes the corresponding compensation obligation, then Transferor 1 and Transferor 2 shall compensate Party B..
(4) Party A promises that the remaining term of the lease contract (Wanda Commercial Management as the lessor and WANDA CINEMAS as the lessee) between Dalian Wanda Commercial Management Group (including affiliated companies or subsidiaries, collectively referred to as "Wanda Commercial Management") and WANDA CINEMAS (including branches and subsidiaries) shall not be less than 10 years (the remaining term mentioned in this article shall be counted from January 1, 2024), and may be extended for another 10 years after the expiration of the 10-year lease term. If the remaining life of the existing lease contract is less than 10 years, Party A promises to urge Wanda Commercial Management to agree to adjust the lease contract term to not less than 10 years by changing the contract or signing a supplementary agreement, and it can be extended for another 10 years after the contract expires. Party A agrees to urge Wanda Commercial Management Co., Ltd. to cooperate with WANDA CINEMAS in priority under the same conditions for all its own property rights projects, and the rent shall be agreed with reference to the standards of wanda plaza at the same level.
4. Rights and obligations of Party B
(1) Party B shall pay the transfer price of the target equity in time according to the agreement.
(2) Party B shall take all necessary actions and measures to apply for and obtain all regulatory approval procedures related to the implementation of this transaction and under this agreement in accordance with relevant laws and regulations, and provide relevant information and materials in a timely manner.
(3) Party B shall provide the relevant documents required for the transfer registration of the underlying equity in time and handle the delivery together with Party A on schedule.
5. Prerequisites
The delivery of this transaction is based on the premise that the following conditions are properly met or exempted according to this agreement:
(1) Party B has obtained all regulatory approvals required for the performance of this Agreement (if necessary).
(2) Party A has cleared up the creditor’s rights and debts of Wanda Investment according to the agreement.
(3) The remaining term of the lease contract (Wanda Commercial Management as the lessor and WANDA CINEMAS as the lessee) that Party A has urged Wanda Commercial Management to exist with WANDA CINEMAS (including its branches and subsidiaries) shall not be less than 10 years (the remaining term mentioned in this article shall be counted from January 1, 2024). If the remaining term of the existing lease contract is less than 10 years, Party A shall have urged Wanda Commercial Management to agree to adjust the lease contract term to not less than 10 years by signing a new contract or signing a supplementary agreement.
(4) There has been no major adverse change in Wanda’s investment.
6. Transition period and post-delivery obligations
(1) Both parties confirm that subject to the representations and guarantees made by Party A in this Agreement, the underlying equity is traded and delivered according to the status quo on the delivery date.
(2) Party B has fully understood the process and results of due diligence on the underlying equity and Wanda Investment, and Party A promises not to conceal any information related to the underlying equity and Wanda Investment that has a significant adverse impact on the value of the underlying equity within its knowledge. During the period from the signing date of this Agreement to the delivery date, except for the matters explicitly agreed in this Agreement (including but not limited to clearing up the creditor’s rights and debts of Wanda Investment), Wanda Investment shall not have any major non-operating matters that may affect the value of the underlying equity, such as changes in its share capital, changes in its main business or business direction, sale of WANDA CINEMAS shares, new liabilities and contingent liabilities.
(3) The profits and losses, rights and obligations of Wanda Investment corresponding to the underlying equity from the delivery date shall be enjoyed and undertaken by Party B in accordance with the articles of association of Wanda Investment, unless otherwise agreed in this Agreement.
(4) Both parties confirm that on the delivery date, they will hand over the current situation of the target company and sign the handover confirmation, and the date of signing the handover confirmation is the handover date ("handover date"). For the avoidance of doubt, the term "handover" under this agreement refers to the delivery of core certificates such as official seal, financial seal, original copy of business license and U-Key (if any) of the target company.
(5) Both parties make it clear: ① The trademarks, trade names, logos and logos with "Wanda" in both Chinese and English (collectively referred to as "Wanda Brand") registered as the target company and its subsidiaries (including WANDA CINEMAS) are not within the scope of this transfer transaction and should be transferred to the designated entity of Party A for free within a reasonable period agreed by both parties not later than 12 months after delivery. After the above transfer, If the target company and its subsidiaries need to continue to use the above-mentioned Wanda brands including WANDA CINEMAS, Wanda International Film, Wanda Cinema, Wanda Cinema or other trademarks, trade names, logos and logos related to the operation of the film industry, cinema and cinema ("WANDA CINEMAS-related brands"), Party A shall make the transferee sign a license agreement with the target company or its subsidiaries at the same time without compensation, and the specific agreement shall be subject to the license agreement; ② Intellectual property rights ("other intellectual property rights") such as patents and copyright owned by the registered target company and its subsidiaries (including WANDA CINEMAS) shall be identified and negotiated within a reasonable period agreed by both parties not later than 12 months after delivery. The principles are as follows: 1) those used only by the target company and/or WANDA CINEMAS and its subsidiaries shall still belong to the original rights subject, and 2) those used only by Party A and its related parties. It shall be transferred to the designated entity of Party A for free; 3) Party A and its related parties are the main users, but if the target company and/or WANDA CINEMAS and its subsidiaries also use it, it shall also be transferred to the designated entity of Party A for free.However, at the same time, the transfer shall be freely licensed to the target company and/or WANDA CINEMAS and its subsidiaries by signing a license agreement.
The two sides further clarified that:
① Party B shall ensure that the above Wanda brand and other intellectual property rights can only be used by the target company and its subsidiaries for daily business, and shall not authorize other parties to use them without the consent of Party A;
(2) When Party A or Party A’s affiliated party applies for a new trademark, if Wanda brand is blocked first, Party B shall ensure that the target company and its subsidiaries unconditionally cooperate to sign an agreement agreeing to coexist with the trademark applied by Party A or Party A’s affiliated party.
(3) In the case of Wanda brand and other intellectual property rights-related activities, Party B shall ensure the full cooperation of the target company and its subsidiaries, and issue relevant authorization documents to the designated entity of Party A..
(6) Party B shall clear up all the guarantees provided by Party A or its related parties for WANDA CINEMAS’s debts within one month after the delivery date. If Party A or its related parties bear the guarantee responsibility due to failure to clear up in time, Party B shall compensate them.
(7) Party A and Party B shall fully cooperate to jointly ensure the smooth transition of the business operation of the target company and its subsidiaries.
7. Liability for breach of contract
(1) After the signing of this agreement, except for force majeure, if either party fails to perform or fails to perform any obligations under this agreement in time or improperly, or violates any statements, guarantees or commitments made under this agreement, it shall bear corresponding legal responsibilities in accordance with the law.
(2) The breaching party shall continue to perform its obligations, take remedial measures or pay compensation to the observant party according to the requirements of the observant party. The above compensation includes the compensation for the direct and indirect losses suffered by the observant party, but it shall not exceed the losses that the breaching party foresaw or should have foreseen when entering into this Agreement, which may be caused to other parties due to its violation of this Agreement.
(3) In addition to the liabilities for breach of contract agreed in the foregoing and other clauses of this agreement, if one party fails to pay the other party within the time limit agreed in this agreement, it shall also pay the overdue payment penalty to the receiving party at the interest rate of three ten thousandths per day for the unpaid part from the overdue date to the actual payment.
(4) Unless otherwise agreed in this Agreement, one party to this Agreement shall not be exempted from the liability for breach of contract due to the termination or dissolution of this Agreement.
8. Signing and Entry into Force of this Agreement
This agreement shall be established after being formally signed by both parties, and shall come into effect after Party B obtains the consent of the competent authorities stipulated in this agreement. If other documents need to be signed for necessary formalities and declaration purposes, whatever the contents of these documents are, the agreement shall prevail if they are inconsistent with this agreement.
Upon verification, the financial adviser believes that the main contents of the agreement involved in this equity change are in compliance with laws and regulations. In view of the fact that the preconditions of this transaction have not been fully met and the financing has not been fully put in place, there is still some uncertainty about the pace of the final completion of this transaction.
(4) Verification of the restrictions on the rights of shares involved in this equity change.
As of the signing date of this verification opinion, the equity of Wanda Investment involved in this equity change does not have any rights restrictions such as pledge and freezing.
The 70 million shares of WANDA CINEMAS held by Wanda Investment are pledged and will be released before the delivery date of this transaction. It is expected that there are no obstacles to the release. Except for the foregoing, there are no other rights restrictions such as pledge and freezing on WANDA CINEMAS shares held by Wanda Investment.
(five) the verification of the approval that still needs to be obtained for this change of rights and interests.
Upon verification, as of the signing date of this verification opinion, the legal procedures for this transaction have been completed as follows:
1. On December 12, 2023, Ruyi Investment held a shareholders’ meeting to pass the relevant matters of this transaction.
2. On December 12, 2023, Wanda Culture held a shareholders’ meeting to pass the relevant matters of this transaction.
3. On December 12, 2023, Beijing Hengrun held a shareholders’ meeting to pass the relevant matters of this transaction.
As of the signing date of this verification opinion, the legal procedures to be performed in this transaction are as follows:
1. Go through the industrial and commercial change registration involving this equity change.
2. Obtain all regulatory approvals required for performance (if necessary).
VI. Verification of sources of funds
The total consideration of this acquirer transaction is 2.155 billion yuan, and the specific arrangements for the sources of investment of Confucianism and Italy are as follows:
Mr. Ke Liming has been engaged in the field of investors and producers for many years and has strong financial strength. In 2015, he sold 49% equity of Beijing Ruyi Xinxin Film Investment Co., Ltd. he controlled to the M&A fund of Tianshen Entertainment (002354) for 1.323 billion yuan. According to the deposit certificate provided by Mr. Ke Liming, this time it will contribute 862 million yuan with its own funds.
The remaining consideration of 1.293 billion yuan is intended to be obtained by applying for a merger loan from the bank. Depending on the bank’s credit enhancement needs, it may be necessary to pledge the shares obtained from this equity change to the bank. The specific loan situation is subject to the loan agreement signed by both parties. The repayment sources of M&A loans include, but are not limited to, investment income, personal salary, family accumulation, and China Confucian and Italian stock pledge and reduction.
If the M&A loan funds cannot be put in place due to special events, Mr. Ke Liming will raise funds by pledging China Confucian and Italian shares and increasing the loan amount of relatives and friends. Mr. Ke Liming currently holds 16.34% shares of China Ruyi (HK.0136) through Pumpkin Films Limited, with a value of about RMB 3.1 billion.
Upon verification of the information obligor’s statement and asset strength, the information obligor’s acquisition funds are all from legitimate self-owned funds and self-raised funds, and there is no direct or indirect source from listed companies or their related parties; There is no case of using the funds of listed companies and their related parties directly or indirectly for the funds needed to be paid for this transfer of shares through external fundraising, agency holding, structured arrangement; There is no case of accepting financial assistance, compensation, promised income or other agreement arrangements provided by listed companies or their stakeholders.
VII. Verification of the follow-up plan
After verification, as of the signing date of this verification opinion, the information disclosure obligor’s follow-up plan for the listed company is as follows:
(a) plans to change the main business of a listed company or make major adjustments to the main business of a listed company in the next 12 months.
Upon verification, as of the signing date of this verification opinion, the information disclosure obligor has no clear plan to change or significantly adjust the main business of the listed company in the next 12 months.
After the completion of this equity change, the information disclosure obligor will maintain the normal production and business activities of listed companies in accordance with the principle of benefiting the sustainable development of listed companies and the interests of all shareholders.
(2) Plans for selling, merging, joint venture or cooperation with others on the assets and business of the listed company or its subsidiaries in the next 12 months, or reorganization plans for the listed company to purchase or replace assets.
Upon verification, according to the Equity Transfer Agreement, the information disclosure obligor intends to transfer the Wanda brand owned by WANDA CINEMAS (including the trademark, trade name, logo, etc. of "Wanda" in Chinese and English) to the designated entity of Wanda Culture, Beijing Hengrun or Wang Jianlin free of charge. If WANDA CINEMAS intends to continue to use related brands in WANDA CINEMAS in the future, the designated entity of Wanda Culture, Beijing Hengrun or Wang Jianlin will sign a license agreement with WANDA CINEMAS. Except for the above, as of the signing date of this verification opinion, the information disclosure obligor has no other clear plans for selling, merging, joint venture or cooperation with others on the assets and business of the listed company or its subsidiaries in the next 12 months.
(3) A plan to change the composition of the current board of directors or senior managers of the listed company.
According to the Equity Transfer Agreement, after the delivery date, the information disclosure obligor will re-elect the board of directors and the board of supervisors according to the Listing Rules, Articles of Association and other relevant laws, regulations and normative documents.
As of the date of signing this report, the candidates for directors and supervisors to be recommended have not been finalized. After the information disclosure obligor finally determines the directors and supervisors to be recommended, it will perform the corresponding procedures for changing directors and supervisors and disclosure obligations in accordance with the requirements of relevant laws and regulations. In the future, if the composition of the board of directors and the board of supervisors of listed companies is to be further changed according to the actual needs of listed companies, the information disclosure obligor will also perform the relevant approval procedures and information disclosure obligations in strict accordance with the provisions of relevant laws and regulations.
(four) the plan to amend the Articles of Association of the listed company.
Upon verification, as of the signing date of this verification opinion, the information disclosure obligor has no other plans to amend the Articles of Association of the listed company. In the future, if the information disclosure obligor intends to amend the Articles of Association of a listed company, he will perform the relevant approval procedures and information disclosure obligations in strict accordance with the provisions of relevant laws and regulations.
(five) plans to make major changes to the existing employee employment plan of the listed company.
Upon verification, as of the signing date of this verification opinion, the information disclosure obligor has no clear plan to make major changes to the existing employee employment plan of the listed company in the next 12 months.
(six) the plan to modify the dividend policy of listed companies.
Upon verification, as of the signing date of this verification opinion, the information disclosure obligor has no clear plan to significantly adjust the existing dividend policy of listed companies in the next 12 months.
(seven) other plans that have a significant impact on the business and organizational structure of the listed company.
Upon verification, as of the signing date of this verification opinion, except for the information disclosed above, the information disclosure obligor has no other adjustment plans that have a significant impact on the business and organization of the listed company.
VIII. Verification of the impact of this equity change on listed companies
(A) the impact on the independence of listed companies
Upon verification, after the completion of this equity change, the information disclosure obligor will exercise his rights and perform the corresponding shareholder obligations in accordance with the relevant laws and regulations and the Articles of Association of the listed company. The listed company still has independent legal person qualification, perfect corporate governance structure, market-oriented independent operation ability and sustainable profitability, and will continue to remain independent in procurement, production, operation, sales, finance and intellectual property rights.
In order to maintain the independence of listed companies, the information disclosure obligor makes the following commitments:
"1. After the Company becomes the indirect controlling shareholder of WANDA CINEMAS, the Company and other subordinate enterprises controlled by the Company will continue to exercise their shareholder rights in accordance with laws, regulations and the Articles of Association of WANDA CINEMAS, and will not use the status of shareholders of listed companies to affect the independence of listed companies, and ensure WANDA CINEMAS’s independence in assets, personnel, finance, business and institutions in accordance with the relevant requirements of relevant laws, regulations and regulatory documents of A-share listed companies.
2. This Letter of Commitment shall come into effect on the day when the following conditions are met:
(1) This letter is signed by our company;
(2) The Company became the indirect controlling shareholder of WANDA CINEMAS.
3. This Letter of Commitment shall be effective from the effective date until the following circumstances occur (whichever is earlier):
(1) The Company is no longer the indirect controlling shareholder of WANDA CINEMAS;
(2) WANDA CINEMAS terminated its listing.
4. The Company will faithfully fulfill the above commitments and bear corresponding legal responsibilities. "
In order to maintain the independence of listed companies, Mr. Ke Liming, the controlling shareholder and actual controller of the information disclosure obligor, has also made the above commitment to maintain the independence of listed companies.
(II) Competition in the same industry and relevant solutions
Upon verification of the business license of the enterprise controlled by Keliming, as of the signing date of this verification opinion, The enterprises controlled by Ke Liming, the controlling shareholder and actual controller of the information disclosure obligor, include Beijing Zhumeng Qiming Culture and Art Co., Ltd., Yongxin Ivy Cultural Service Center (Limited Partnership), Beijing Ruyi Xinxin Film Investment Co., Ltd., Sweet Orange Film (Beijing) Co., Ltd., Shanghai Ruyi Receptionist Film Production Co., Ltd., Virtual Cinema Holding Limited and Pumpkin Films Limited, although they have no substantive business, their business scope partially overlaps with that of WANDA CINEMAS.
After checking the annual reports of China Ruyi and WANDA CINEMAS, we know the business situation and income composition of China Ruyi and WANDA CINEMAS. The enterprises that Ke Liming exerted great influence on, China Ruyi and WANDA CINEMAS, are engaged in similar businesses in the film and television drama production business and online game business. According to WANDA CINEMAS’s 2022 annual report, the aforementioned similar businesses accounted for 9.48% of WANDA CINEMAS’s total annual income, accounting for a relatively low proportion.
Except for the above, there is no horizontal competition between the information disclosure obligor and the company controlled or exerted significant influence by its controlling shareholder or actual controller and WANDA CINEMAS. In order to avoid any actual or potential competition between the Company and other enterprises controlled by the Company and WANDA CINEMAS and its affiliated enterprises in the future, the information disclosure obligor Ruyi Investment makes the following commitments:
"1. There is no horizontal competition between the Company and other enterprises controlled by the Company and the main business of WANDA CINEMAS and its affiliated enterprises.
2. The Company will take active measures to avoid any business or activity that is or may be competitive with the main business of WANDA CINEMAS and its subsidiaries, and urge other enterprises controlled by the Company to avoid any business or activity that is or may be competitive with the main business of WANDA CINEMAS and its subsidiaries.
3. If the Company and other enterprises controlled by the Company get the opportunity to engage in new business, which constitutes or may constitute horizontal competition with the main business of WANDA CINEMAS and its affiliated enterprises, the Company will do its best to make the business opportunity first available to WANDA CINEMAS or its affiliated enterprises on reasonable and fair terms and conditions, if conditions permit.
4. This Letter of Commitment shall come into effect on the date when the following conditions are met:
(1) This letter is signed by our company;
(2) The Company became the indirect controlling shareholder of WANDA CINEMAS.
5. This Letter of Commitment shall be effective from the date of entry into force until the following circumstances occur (whichever is earlier):
(1) The Company is no longer the indirect controlling shareholder of WANDA CINEMAS.
(2) WANDA CINEMAS terminated its listing.
6. The Company will faithfully fulfill the above commitments and bear corresponding legal responsibilities. "
In order to maintain the independence and sustainable development of listed companies and avoid potential competition in the same industry, Mr. Ke Liming, the controlling shareholder and actual controller of the information disclosure obligor, also made the following commitments:
"1. I control Beijing Zhumeng Qiming Culture and Art Co., Ltd., Yongxin Ivy Cultural Service Center (Limited Partnership), Beijing Ruyi Xinxin Film Investment Co., Ltd., Sweet Orange Film (Beijing) Co., Ltd., Shanghai Ruyi Movie Production Co., Ltd., Virtual Cinema Holding Limited and Pumpkin Films Limited. Although they have no substantive business, their business scope partially overlaps with that of WANDA CINEMAS. I have exerted great influence on China Confucianism and WANDA CINEMAS’s similar business in film and television drama production business and online game business. Except for the above, there is no horizontal competition between myself and other enterprises that I control or exert significant influence on and the main business of WANDA CINEMAS and its affiliated enterprises.
2. I will take active measures to avoid any business or activity that is or may be competitive with the main business of WANDA CINEMAS and its affiliated enterprises, and urge other enterprises under my control to avoid any business or activity that is or may be competitive with the main business of WANDA CINEMAS and its affiliated enterprises.
3. If I and other enterprises under my control get the opportunity to engage in new business, which constitutes or may constitute horizontal competition with the main business of WANDA CINEMAS and its affiliated enterprises, I will try my best to make the business opportunity first available to WANDA CINEMAS or its affiliated enterprises on reasonable and fair terms and conditions, if conditions permit.
4. With regard to the above-mentioned enterprises with no substantive business under my control, I promise that the above-mentioned enterprises will not carry out business in substance from the date when I become the actual controller of WANDA CINEMAS, and within three years, the partial overlap between the business scope of the above-mentioned enterprises with no substantive business and WANDA CINEMAS will be eliminated by changing the business scope and canceling it; With regard to the fact that China Ruyi and WANDA CINEMAS, the enterprises that I have exerted great influence on, are engaged in similar businesses in film and television drama production and online game business, I promise to regulate such horizontal competition matters by selling to third parties, injecting business or other ways permitted by laws and regulations within three years from the date when I become the actual controller of WANDA CINEMAS.
5. This Letter of Commitment shall come into effect on the date when the following conditions are met:
(1) This letter is signed by me;
(2) I became the actual controller of WANDA CINEMAS.
6. This Letter of Commitment shall be effective from the date of entry into force until the following circumstances occur (whichever is earlier):
(1) I am no longer the actual controller of WANDA CINEMAS.
(2) WANDA CINEMAS terminated its listing.
7. I will faithfully fulfill the above commitments and bear the corresponding legal responsibilities. "
(3) Related party transactions and measures to reduce and standardize related party transactions.
Upon verification, as of the signing date of this verification opinion, there is no continuous major related party transaction between the information disclosure obligor and the listed company. After verification, in July 2023, Ruyi Film and Television signed the film with Wanda Film (Horgos) Co., Ltd., a holding subsidiary of WANDA CINEMAS.<热烈>Joint investment agreement, Wanda Pictures (Horgos) Co., Ltd. invested 4 million yuan to participate in the film "Enthusiasm", and the transaction amount was small, which did not belong to the above-mentioned continuous major related party transactions. In order to regulate the related transactions that may occur between the information disclosure obligor and the listed company, the information disclosure obligor makes the following commitments:
"1. The Company will minimize the related transactions between the Company and other enterprises controlled by the Company and WANDA CINEMAS and its affiliated enterprises.
2. For related party transactions that are unavoidable or reasonable, the Company and other enterprises controlled by the Company and WANDA CINEMAS and its affiliated enterprises will conduct the transactions in accordance with fair market principles and normal commercial conditions, ensure the fairness of related party transaction prices, and perform related party transaction decision-making procedures in accordance with the law, so as to ensure that WANDA CINEMAS’s funds and profits will not be illegally transferred by using related party transactions, and that WANDA CINEMAS and its shareholders’ legitimate rights and interests will not be harmed by using related party transactions.
3. Our company and other enterprises controlled by our company will not ask WANDA CINEMAS and its affiliated enterprises to give them more favorable conditions than those that can be given to independent third parties in any fair market transaction.
4. This Letter of Commitment shall come into effect on the date when the following conditions are met:
(1) This letter is signed by our company;
(2) The Company became the indirect controlling shareholder of WANDA CINEMAS.
5. This Letter of Commitment shall be effective from the date of entry into force until the following circumstances occur (whichever is earlier):
(1) The Company is no longer the indirect controlling shareholder of WANDA CINEMAS.
(2) WANDA CINEMAS terminated its listing.
6. The Company will faithfully fulfill the above commitments and bear corresponding legal responsibilities. "
In order to regulate the related party transactions that may occur between the information disclosure obligor and the listed company, Mr. Ke Liming, the controlling shareholder and actual controller of the information disclosure obligor, has also made the above commitment to reduce and regulate related party transactions.
IX. Verification of major transactions between information disclosure obligors and listed companies
(1) Transactions with listed companies and their subsidiaries
According to the information disclosure obligor’s self-examination, within 24 months before the signing date of this verification opinion, the information disclosure obligor, its directors, supervisors and senior management personnel did not have any transactions with the listed company and its subsidiaries with a total amount of more than 30 million yuan or more than 5% of the net assets of the listed company’s recently audited consolidated financial statements.
(2) Transactions with directors, supervisors and senior managers of listed companies.
After self-examination by the information disclosure obligor, within 24 months before the signing date of this verification opinion, there was no transaction between the information disclosure obligor, its directors, supervisors and senior managers and the directors, supervisors and senior managers of the listed company with a total amount exceeding RMB 50,000.
(3) Compensation or similar arrangements for directors, supervisors and senior managers of the listed company to be replaced.
Upon self-examination by the information disclosure obligor, as of the signing date of this verification opinion, the information disclosure obligor and its directors, supervisors and senior managers have no commitment to make any compensation for the directors, supervisors and senior managers of the listed company to be replaced, nor have they made any similar arrangements.
(4) contracts, tacit understandings or arrangements that have a significant impact on listed companies.
After self-examination, the information disclosure obligor and its directors, supervisors and senior management personnel have no other contracts, understandings or arrangements that are being signed or negotiated that have a significant impact on the listed company, except for the contents disclosed in this verification opinion.
X. Verification of buying and selling stocks of listed companies in the previous six months.
(1) the information disclosure obligor’s buying and selling of shares of listed companies in the previous six months.
According to the information disclosure obligor’s self-examination, the information disclosure obligor did not buy or sell the shares of listed companies through the trading system of the stock exchange during the six months prior to the fact of this change of rights and interests until the signing date of this verification opinion.
(2) information on the trading of shares of listed companies by the directors, supervisors, senior managers and their immediate family members of the information disclosure obligor in the previous six months.
According to the information disclosure obligor’s self-examination, the directors, supervisors, senior managers and their immediate family members of the information disclosure obligor did not buy or sell shares of listed companies through the securities trading system of the stock exchange during the six months prior to the date of this change of rights and interests and the signing date of this verification opinion.
XI. Verification of other important matters of the information disclosure obligor
As of the signing date of this verification opinion, the information disclosure obligor has no other information that must be disclosed in order to avoid misunderstanding the contents of this verification opinion, and there is no other information that the China Securities Regulatory Commission or Shenzhen Stock Exchange requires the information disclosure obligor to disclose according to law.
As of the signing date of this verification opinion, the information disclosure obligor does not exist in the circumstances specified in Article 6 of the Measures for the Administration of Acquisition.
The information disclosure obligor promises that there are no false records, misleading statements or major omissions in this verification opinion, and bears individual and joint legal responsibilities for its authenticity, accuracy and completeness.
XII. Opinions of Financial Advisers
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Contacts: Li Yuheng, Zhao Lu
Job seekers check the job information at the site of the "Career Guidance for the Future" 2023 National Tour Recruitment (Yinchuan Station) activity (photo taken on April 21, 2023).
Statistics from the National Bureau of Statistics show that in the first three quarters, the per capita disposable income of the national residents actually increased by 5.9%, and the income of the national residents maintained a steady growth trend. The income growth rate of rural residents continued to be faster than that of urban residents.
Since the 18th National Congress of the Communist Party of China, China has continued to promote inclusive and basic people’s livelihood construction, the people’s living standards have been improved in all directions, and the people’s sense of gain has been significantly improved. The per capita disposable income of residents increased from 16,510 yuan in 2012 to 36,883 yuan in 2022. After deducting the price factor, the growth rate in 2022 was 83% higher than that in 2012, which was faster than the economic growth.
In the past 10 years, China has won the battle against poverty as scheduled and built a well-off society in an all-round way as scheduled. It has formed the largest and most growing middle-income group in the world with over 400 million people. The people’s living standards have been continuously improved. According to the standards of the United Nations, the people’s life in China has entered a relatively affluent stage.
Xinhua News Agency reporter Feng Kaihua photo
In an "employment supermarket" in Gangbei District, Guigang City, Guangxi, the staff (left) introduced the recruitment information to the people who came to consult (photo taken on November 30, 2023).
Statistics from the National Bureau of Statistics show that in the first three quarters, the per capita disposable income of the national residents actually increased by 5.9%, and the income of the national residents maintained a steady growth trend. The income growth rate of rural residents continued to be faster than that of urban residents.
Since the 18th National Congress of the Communist Party of China, China has continued to promote inclusive and basic people’s livelihood construction, the people’s living standards have been improved in all directions, and the people’s sense of gain has been significantly improved. The per capita disposable income of residents increased from 16,510 yuan in 2012 to 36,883 yuan in 2022. After deducting the price factor, the growth rate in 2022 was 83% higher than that in 2012, which was faster than the economic growth.
In the past 10 years, China has won the battle against poverty as scheduled and built a well-off society in an all-round way as scheduled. It has formed the largest and most growing middle-income group in the world with over 400 million people. The people’s living standards have been continuously improved. According to the standards of the United Nations, the people’s life in China has entered a relatively affluent stage.
Xinhua News Agency reporter Cao Yuming photo
The staff of lunan district Chuxin Jiayuan odd jobs market service station in Tangshan City, Hebei Province released the recruitment information through live broadcast (photo taken on July 2, 2023).
Statistics from the National Bureau of Statistics show that in the first three quarters, the per capita disposable income of the national residents actually increased by 5.9%, and the income of the national residents maintained a steady growth trend. The income growth rate of rural residents continued to be faster than that of urban residents.
Since the 18th National Congress of the Communist Party of China, China has continued to promote inclusive and basic people’s livelihood construction, the people’s living standards have been improved in all directions, and the people’s sense of gain has been significantly improved. The per capita disposable income of residents increased from 16,510 yuan in 2012 to 36,883 yuan in 2022. After deducting the price factor, the growth rate in 2022 was 83% higher than that in 2012, which was faster than the economic growth.
In the past 10 years, China has won the battle against poverty as scheduled and built a well-off society in an all-round way as scheduled. It has formed the largest and most growing middle-income group in the world with over 400 million people. The people’s living standards have been continuously improved. According to the standards of the United Nations, the people’s life in China has entered a relatively affluent stage.
Xinhua News Agency reporter Yan Yushe
In a farmer’s market in Nanning, Guangxi, consumers buy vegetables (photo taken on April 11, 2023).
Statistics from the National Bureau of Statistics show that in the first three quarters, the per capita disposable income of the national residents actually increased by 5.9%, and the income of the national residents maintained a steady growth trend. The income growth rate of rural residents continued to be faster than that of urban residents.
Since the 18th National Congress of the Communist Party of China, China has continued to promote inclusive and basic people’s livelihood construction, the people’s living standards have been improved in all directions, and the people’s sense of gain has been significantly improved. The per capita disposable income of residents increased from 16,510 yuan in 2012 to 36,883 yuan in 2022. After deducting the price factor, the growth rate in 2022 was 83% higher than that in 2012, which was faster than the economic growth.
In the past 10 years, China has won the battle against poverty as scheduled and built a well-off society in an all-round way as scheduled. It has formed the largest and most growing middle-income group in the world with over 400 million people. The people’s living standards have been continuously improved. According to the standards of the United Nations, the people’s life in China has entered a relatively affluent stage.
Xinhua News Agency reporter Lu Boan photo
Xu Xiyun, a villager from Xiyanxing Village, Dawu Township, took care of small tomatoes in the nursery center of Hutuo River high-end facility vegetable demonstration zone in Pingshan County, Shijiazhuang City, Hebei Province (photo taken on November 25, 2023).
Statistics from the National Bureau of Statistics show that in the first three quarters, the per capita disposable income of the national residents actually increased by 5.9%, and the income of the national residents maintained a steady growth trend. The income growth rate of rural residents continued to be faster than that of urban residents.
Since the 18th National Congress of the Communist Party of China, China has continued to promote inclusive and basic people’s livelihood construction, the people’s living standards have been improved in all directions, and the people’s sense of gain has been significantly improved. The per capita disposable income of residents increased from 16,510 yuan in 2012 to 36,883 yuan in 2022. After deducting the price factor, the growth rate in 2022 was 83% higher than that in 2012, which was faster than the economic growth.
In the past 10 years, China has won the battle against poverty as scheduled and built a well-off society in an all-round way as scheduled. It has formed the largest and most growing middle-income group in the world with over 400 million people. The people’s living standards have been continuously improved. According to the standards of the United Nations, the people’s life in China has entered a relatively affluent stage.
Xinhua News Agency reporter Chen Yuhua photo
The person in charge of the enterprise obtained the business license in the one-stop service platform for small and medium-sized enterprises in Wuxing District, Huzhou City, Zhejiang Province (photo taken on February 8, 2023).
Statistics from the National Bureau of Statistics show that in the first three quarters, the per capita disposable income of the national residents actually increased by 5.9%, and the income of the national residents maintained a steady growth trend. The income growth rate of rural residents continued to be faster than that of urban residents.
Since the 18th National Congress of the Communist Party of China, China has continued to promote inclusive and basic people’s livelihood construction, the people’s living standards have been improved in all directions, and the people’s sense of gain has been significantly improved. The per capita disposable income of residents increased from 16,510 yuan in 2012 to 36,883 yuan in 2022. After deducting the price factor, the growth rate in 2022 was 83% higher than that in 2012, which was faster than the economic growth.
In the past 10 years, China has won the battle against poverty as scheduled and built a well-off society in an all-round way as scheduled. It has formed the largest and most growing middle-income group in the world with over 400 million people. The people’s living standards have been continuously improved. According to the standards of the United Nations, the people’s life in China has entered a relatively affluent stage.
Xinhua News Agency reporter Xu Yushe
In the final of the 2022 Women’s Asian Cup, after falling behind 0: 2 in the first half, Tang Jiali and Zhang Linyan scored tenaciously to equalize the score. Xiao Yuyi scored the winner in injury time. China women’s football team won 3-2, and stood on the top of Asia again after 16 years, and was crowned the ninth Asian Cup champion.
The ball is coming, beautiful! Xiao yuyi.
In 2009, Premier League Manchester United took the seat at Old Trafford, which ushered in the challenge of Manchester City, the city’s sworn enemy. This is a contest in which Tevez turns his back on his enemy and throws himself into the city, plus controversial penalties, midfield lore and other dramatic exciting elements of football. With Owen’s stoppage time goal, Manchester United beat Manchester City 4-3, and was later selected as "the best game in the Premier League in 20 years" by Premier League officials, which is far behind Manchester United today.
In the 2006 World Cup, Argentina swept Montenegro 6-0. Cambiaso, who came off the bench, took over Crespo and tapped his heel to expand his lead. You should know that this ball is a team cooperation that has been scored by a total of 24 wonderful passes, which is a classic in the history of the World Cup.
Fenerbahce and his arch-rival Besiktas met in the Turkish Cup. In the match, Van Persie had an argument with the opposing defender Tossici, and his slightly exaggerated actions led to the latter being sent off, which angered the fans at home and began to insult Van Persie. Then Van Persie scored a goal that sealed the victory for the team. After the goal, Van Persie made a provocative celebration in front of Besiktas captain Ozyakup. After the game, the Turkish Football Association suspended the two men respectively. Football name picture (28).
In June, 2022, the Beijing News Book Review Weekly and Cultural Living Room joined hands with Century Wenjing to jointly launch the theme activity "Going back to the time and going to the scene: the gaze and writing of history". When the stagnant time restarts, we take "history" as a method to reposition ourselves. 5 online activities, 12 famous guests, spanning history and stories, fields and texts, art and archaeology.
In the third session of the series, Yu Yunguo, a professor at the School of Humanities of Shanghai Normal University, and Lin Hu, an associate researcher at the Institute of Ancient History of the China Academy of Social Sciences, shared the theme of "Accident and Inevitability Behind the Rise and Fall of Northern Song Society". Speaking of the Song Dynasty, Chen Yinque once praised: "The culture of the Chinese nation has evolved for thousands of years and reached its peak in the Zhao and Song Dynasties." Then, how did it turn from prosperity to decline in the middle and late period, and it struggled in internal and external worries?
Looking back at the history of the Northern Song Dynasty, we will find that: internally, the traditional characteristics of attaching importance to civil administration in the Northern Song Dynasty are distinct, and Wang Anshi’s political reform was even more turbulent; Externally, it has been confronted with Liao and Xixia for a long time, and the interactive game between them is intriguing. When we get rid of the historical fog and return to the historical scene, the possibilities and inevitability in the historical process are worth pondering. At the same time, we may also be able to reflect on the development and evolution of the historical research concepts behind it.
"The interpretation of history is diverse." During the dialogue, Yu Yunguo and Lin Gu repeatedly emphasized this proposition. So, what does this "diversity" mean? For the public, it has long been a cliche that the same historical event can be explained from different angles, but despite being mentioned many times, when facing the specific historical context, one-dimensional interpretation still prevails. In Yu Yunguo’s view, this kind of "pluralism" actually means that there is no so-called "inevitable historical process", which is particularly evident in the social rise and fall of the Northern Song Dynasty.
As far as historical events are concerned, "pluralism" means opening to complex dynamics, and it needs to be studied from different angles to fully present it. Why is it said that the alliance of Chanyuan in the history of the Northern Song Dynasty may be "unyielding but not humiliating"? And how should we view the relationship between Qingli New Deal and Wang Anshi’s political reform?
As far as individuals in history are concerned, "diversity" also means facing up to the complexity of people. Sima Guang, who finished the famous historian Zi Zhi Tong Jian, is a great historian, but from the perspective of politicians, how should we evaluate his image? Song Shenzong’s likes and dislikes in the battle of Yongle City are well known, but above the court, he also has a mature side as a king.
"Going back to the historical process, what we should learn is a kind of compromise and balance." Yu Yunguo said frankly, only in this way can the so-called political wisdom finally turn into a kind of wisdom, and truly feed back the individual’s life. Lin Gu also said that only by looking at one’s life through political history can one truly touch the contingency and inevitability in the historical process.
Foreign relations in the Northern Song Dynasty: the alliance of Chanyuan was "unyielding but not humiliating", and the celebration of the calendar increased money or became a watershed.
In the political history of the Northern Song Dynasty, how to deal with its own relationship with Liao and Xixia has always been controversial. According to traditional historiography, since the beginning of the alliance of Chanyuan, the Northern Song Dynasty seems to have opened its humiliating road to peace. However, in recent years, many historians have called for a re-evaluation of the historical significance of the alliance of Chanyuan. In the dialogue, Lin Huan believed that the alliance of Chanyuan was actually "unyielding and not humiliating".
League of Chanyuan: In 1005, the Northern Song Dynasty signed a contract with Liao. Song and Liao were brotherly countries, with Baigou River as the border. Song provided Liao with 102,000 silver and 200,000 silks (in fact, they were old coins) every year. After more than a hundred years, there was no large-scale war between Song and Liao.
Lin Gu mentioned that in the initial confrontation between the Song and Liao Dynasties, the Northern Song Dynasty was not necessarily inferior. As far as the comparison of military strength between the two sides is concerned, the Liao army at that time actually avoided Song Jun’s main force and went around to the Yellow River. There was no large-scale military conflict between the two sides along the way, and the comparison of combat strength lacked intuitive presentation. On the other hand, Song also prepared for the decisive battle with Liao, and the speculation that Song people abandoned the city and fled in the traditional interpretation is open to question.
Then, back to the historical context, do people really think that the alliance of Chanyuan is a shame? By combing the relevant historical materials, Lin Gu found that Song Zhenzong and most courtiers were actually very satisfied with this, which ended the chaotic war situation in the north for more than 200 years and re-entered a new stage of relative stability. This also explains the original intention of the "Book of Heaven" in the near future, and the whole country celebrated a long-lost peace. It was not that the Song Dynasty tried to show the superiority of the cultural level through ritual activities because it thought that the alliance of the Yuan Dynasty was humiliated. Although this activity gradually went out of shape, it consumed a lot of financial and material resources and became a farce.
"Celestial Book" Sacrifice: Since 1008, Song Zhenzong has carried out a decade-long "Celestial Book" sacrifice activity, with a grand ceremony to seal Mount Tai to the east, and then went to Shanxi to worship the afterlife.
Song Zhenzong statue, the third emperor of the Northern Song Dynasty.
Lin Hu added that only by fine-tuning the judgment of the alliance of Chanyuan and other events can we deeply understand the social mood in the late Song Dynasty. After the signing of the Covenant, the illusion of permanent peace pervaded the Song people for a long time, so that after hitting the cold reality in the later period, they still couldn’t come back.
In this regard, Yu Yunguo recognized the rationality and progressive significance of the alliance at the initial stage, but he also mentioned that the interpretation of political history needs to be cut from multiple levels. Taking the sacrifice of "Tianshu" as an example, in addition to "celebrating peace", the rhetoric of the alliance under the city will inevitably stir up Song Zhenzong’s emotions, which makes the sacrifice itself contain the meaning of psychological compensation. In addition, it was obvious that the Great Song Dynasty at that time also hoped to improve its position in the East Asian political circle, which constituted another aspect of the "sacred book".
So, from a long-term historical perspective, what is the impact of the alliance of Eton on the foreign relations of the Northern Song Dynasty?
According to historical records, the alliance of Chanyuan actually ushered in new changes soon. During the period of Song Renzong, when Song and Xia became hostile, Liao took advantage of the fire to propose to increase the annual currency on the basis of the alliance of Chanyuan, and the Northern Song Dynasty finally compromised, which was called "increasing the currency by celebrating the calendar" in history. Traditional historiography holds that the revision of this agreement brought the three regimes of Song, Liao and Xixia back into balance. However, in Lin Gu’s view, the increase of coins in Qingli was more like a watershed in the political history of the Northern Song Dynasty, but it actually broke the previous relative pattern.
Song Renzong in film and television dramas. Song Renzong was the fourth emperor of the Northern Song Dynasty. During his reign, the Northern Song Dynasty and Xia signed a "Qingli Peace Negotiation" to increase the annual currency to Liao, and later appointed Fan Zhongyan and others to carry out the "Qingli New Deal".
Lin Gu noticed that the transformation of this relative pattern originated from words. On the one hand, in the alliance of Chanyuan, it was equal help to pay the old coins in the name of "help" in the North Song Dynasty, but this expression was replaced by "Na" in the increase of coins in Qingli, and the position of the word difference was very different. On the other hand, half of the increased 200,000-year-old coins came from Liao in the Song Dynasty, asking the latter to come forward and subdue Xixia’s "hard work". This move essentially broke the original equal relationship between Song and Liao Dynasties.
"This is equivalent to the Liao Dynasty completely becoming the boss, while the Song Dynasty became the younger brother who needed to seek asylum."
Yu Yunguo affirmed Lin Gu’s observation. He thought that it was a new viewpoint in the history of history of the Northern Song Dynasty to regard the increase of coins in the Qing Dynasty as a watershed. This judgment was helpful to re-examine the internal turning point of politics in the Northern Song Dynasty, which gradually took root in the people’s ideas and evolved into a long-lasting "fear of Liao" that permeated the ruling and opposition parties in the Northern Song Dynasty, and even had the same origin as the "fear of gold" in the Southern Song Dynasty. However, Yu Yunguo also suggested that the relationship among Song, Liao and Xixia should be viewed as a whole in the context of internal and external interaction, which was also continuously influenced by the internal political and social trends of the Northern Song Dynasty.
The internal affairs reform in the Northern Song Dynasty: The Qing Li New Deal laid the groundwork, but Wang Anshi’s political reform was powerless.
In the late Northern Song Dynasty, a series of persistent ailments appeared in the social process, which made the political reform imperative. However, whether it was Qingli New Deal or Wang Anshi’s political reform, these attempts failed to reverse the decline of Song Dynasty from prosperity to decline. Tracing back to the source, people often blame Wang Anshi for the demise of the Northern Song Dynasty. Song Gaozong even said in the Southern Song Dynasty: "The chaos in the world was born in Anshi." In this regard, Yu Yunguo believes that although Wang Anshi’s political performance in the process of political reform needs to be discussed, Wang Anshi’s political reform should be affirmed on the whole.
In Yu Yunguo’s view, on the one hand, in terms of the background of the times, Wang Anshi’s political reform is very necessary. With the easing of the political crisis in Song, Liao and Xixia countries, as well as the civil mutiny, Fan Zhongyan’s Qingli New Deal was pressed to pause. However, the deep-seated social problems have not been eradicated, which became the premise of Wang Anshi’s political reform.
On the other hand, the final failure of the political reform was influenced by many factors. The difficulty lies in the cooperation with the members of the class while damaging the vested interests, which determines that the political reform itself must need the support from Song Shenzong. "Simply attributing the problem to Wang Anshi is actually going beyond the original problem to talk about another problem. In the final analysis, there is a problem with the way of thinking."
In addition, the traditional view holds that Wang Anshi’s political reform was the beginning of party struggle in the Northern Song Dynasty. Lin Gu said that in fact, the atmosphere of party struggle in the Northern Song Dynasty had been formed before the Qingli New Deal, and the party disputes represented by Fan Zhongyan and Lv Yijian were once raging. However, today’s people are more willing to attribute the beginning of party struggle to Wang Anshi’s political reform. First, Wang Anshi’s influence on the politics of the Northern Song Dynasty is more lasting. Second, during the Qingli New Deal, Fan Zhongyan, Ouyang Xiu and others were the main force of party struggle. Later in life, they denied their earlier personal opinions, but Wang Anshi was involved in the party struggle for a long time and even became more and more intense.
Although the party struggle was particularly obvious in the political history of the Song Dynasty in general, Yu Yunguo suggested that this phenomenon was actually an unavoidable problem in the study of the ancient autocratic monarchy. In his view, the actual operation of absolute monarchy depends on the support of the bureaucratic system of scholar-officials. In this process, it is almost an unavoidable choice for scholar-officials to win the favor of the monarch in order to better carry out their political opinions.
In order to ensure the effective combination of the autocratic monarchy system and the bureaucratic system of scholar-officials, the system of "remonstrating with officials" was initiated in the Song Dynasty, and this system once reached the best operation state in the middle and early Song Dynasty. But since Wang Anshi’s political reform, the operation of this system has gradually deteriorated. In order to promote the political reform, Wang Anshi pushed out all the Taiwan remonstrators who criticized the new law. Since then, Taiwan’s remonstrance officer, an outsider who used to act as a supervisor and constraint, has become a puppet following the political opinions of the minister in charge. Yu Yunguo said that with the disappearance of the impartiality and objectivity of the whole platform remonstrance system in the Northern Song Dynasty, extreme emotional confrontation and empty political ideas became the keynote of talking in court, which gradually aggravated the sense of crisis in the internal affairs of the Song Dynasty.
Individuals in the historical process: multiple explanations point to the complexity of people themselves.
As far as the change of internal affairs and diplomacy in the Northern Song Dynasty is concerned, the pluralistic interpretation of history always calls for different judgments on the same event. For individuals in the historical process, pluralism often points to the complexity of people themselves. How should future generations evaluate the limitations of individuals in the great era? In the conversation between Yu Yunguo and Lin Gu, both of them think that our understanding of historical figures today may be far from enough.
For example, Sima Guang, who presided over the "Genghua of Yuan You", as a historian, made outstanding contributions in compiling Zi Zhi Tong Jian, but as the first minister of political reform in the late Northern Song Dynasty, it is worth discussing. After Sima Guang came to power, he tried to completely abolish the original exemption law within five days. "This kind of quick success and instant benefit is really not a decision that a politician will make."
Yuan Yougeng: During the period of Song Zhezong (the seventh emperor of the Northern Song Dynasty), the old party headed by Sima Guang overthrew Wang Anshi’s political reform and restored the old legal system.
Exemption law: a law promulgated by Wang Anshi during the political reform period, in which the corvee can be exempted from the corvee at the expense of the government.
When it comes to the political history of the Northern Song Dynasty, the evaluation of Song Shenzong has always been controversial. What is the historical position of the emperor who wanted to do something most in the Northern Song Dynasty after Song Taizu? Yu Yunguo analyzed the emperor’s complexity by taking the opening of Xihe River as an example. During the Song Shenzong period, with the support of Prime Minister Wang Anshi and presided over by Wang Shao, the Song Dynasty successively recovered six states, namely Dang, Dui, Taohe, Min, He and Lin (Xi), which was called "Xihe River opens the border" in history. However, this sport, which now seems to be strategically desirable and has achieved good results, is actually suspicious in the end.
Lin Gu also said that the problem of opening the Xihe River lies in Song Shenzong’s wrong expectation of this strategy, which he tried to make Xixia be attacked between Scylla and Charybdis, and to destroy Xixia in one fell swoop to achieve reunification. However, after the Northern Song Dynasty suffered successive defeats in Lingzhou and Yongle City, Song Shenzong turned a blind eye and remained immersed in the illusion of the destruction of Xixia.
Song Shenzong statue. Song Shenzong, the sixth emperor of the Northern Song Dynasty.
In contrast, Song Shenzong was totally different when dealing with the relationship with Liao. When confronting the Liao army, its arrogance in the face of Xixia was completely replaced by the fear of being afraid of everything. In other words, "Liao phobia" seems to be particularly prominent in Song Shenzong. Yu Yunguo analyzed that in the issue of Liao, Song Shenzong actually showed a "humble" attitude, but this mentality imbalance was unexpectedly rebalanced on the Xixia issue. When facing Xixia, he seemed to be the superior who felt good about himself. The more polarized one end is, the opposite end will gallop in the opposite direction. This is an incomprehensible behavior to others, and the parties actually get psychological compensation and balance from it.
| Extended reading |
Water Margin for Song Dynasty
Author: Yu Yunguo
Press: Century Wenjing | Shanghai People’s Publishing House
Worry: Border Affairs, Party Struggle and Politics in Northern Song Dynasty
Author: Lin gue
Press: Century Wenjing | Shanghai People’s Publishing House
Finishing/Shen Lu
Editor/Lv Wanting
Proofreading/Liu Jun
It’s said that a person can’t judge a book by its cover, but do you think a sloppy and vulgar person can treat life delicately and elegantly? Obviously not.
Taste and temperament do not depend on natural appearance, nor on the accumulation of many luxury goods, but on your clothes, color matching and hairstyle!
< Chapter 1 > Dressing & Color Matching
> > Two core ideas of dressing color matching
(1) the overall clean and tidy.
Even if it’s just a sweater and wide-leg pants worth dozens of dollars, as long as the color matching is clean and tidy, it will look much more advanced than others.
On the other hand, even wearing gorgeous fur, high-luxury custom-made clothes and too fancy color matching will only give people the impression of "nouveau riche", not taste and temperament.
② There is a sense of harmony that echoes each other.
The essence of dressing color matching is not the basic color, nor the popular color.But on the basis of keeping the color matching neat, see if the overall color matching is harmonious.
Take the color that is the most difficult for ordinary people to match. In these two sets of collocation, there is no basic color to control all over the body, but because of the echo of local colors, it has become a trend to look good. This is the charm of color echo to keep harmony ~
> > common color combinations
(A) the basic color-based collocation
① Summary of color matching dry goods
Basic colors refer to black, white, gray, brown, blue and red, which we often see in our lives and will be widely used. These colors are primitive and simple, and they are very easy to control.
There are these matching skills about the combination of basic colors:Combination of simplicity and complexity, three-color principle (no more than three colors as a whole), and color matching.
② on-site demonstration
The color combination that is the easiest to "circle" in the basic color must be black and white.Black-and-white matching can choose one color to be used in a large area and another color to be decorated in a small area, or you can use a color matching ratio of 1:1, 3:7, etc.
The above suit is matched with the first color matching method. Large-scale use of black to create a cool and handsome feeling, the combination of up and down width, white satchel in which can be called the finishing touch ~
(B) basic color+color collocation
① Summary of color matching dry goods
The combination of color and basic color is a fashionable "ceiling" color matching for ordinary people. Fashionable and vivid colors blend into the low-key of basic colors, which is the best interpretation of fashionable color matching.
Color usually choose 1-2 as the key points of color matching. The color used in a large area is best placed on the upper body, and the color that appears in a small area is best echoed in other parts.
② on-site demonstration
Bright cream yellow is like sunshine. Wearing it on your body can make you feel good at a glance.
The suit is folded in avocado green tube top, and white wide-leg pants are worn in open-toed shoes. The overall fresh and beautiful color is brighter than spring!
(C) full-color collocation
① Summary of color matching dry goods
When the whole body is mainly matched with colors, it takes some thought.The colors used in a large area should be easy to control, and it is not suitable for large-scale contrast and conflict between colors.
Color matching should be combined with depth, and small-area colors should echo up and down or up and down.The color closest to the face must be the easiest to control and the most white.
② on-site demonstration
This full-color overskirt collocation does not choose too prominent high saturation or high brightness colors, but chooses the colors of Mo Landi color system for combination.
The gentle smog blue sweater is super white, with a gray-tone grape skirt. The whole seems to be shrouded in gentle light, beautiful and temperament ~
< Chapter II > Temperament & Hairstyle
> > three keys to getting a haircut
① Even and non-mainstream hair color
Few people think that girls with non-mainstream hair colors will have temperament with a haircut that kills Matt.
When choosing hair color,Try to stay away from colors that are too bright and colors that are too fancy.Choose low-key and attractive earth tone or other hair colors with earthy tones as the main color.
② Smooth and not rough hair.
The ugly duckling turns into a swan is a scene that many girls yearn for. In film and television works, the first step for a woman to become a noble princess from Cinderella is to fix her hair.
Rough, hairy, forked and yellow hair looks sluggish and sloppy, how can it bring people a sense of advanced? The silky and smooth hair is like seaweed, dreamlike, and the temperament is completely different!
③ Appropriate and natural hairstyle
But don’t think that as long as you get the hair color and quality, you can sit back and relax in your hair style. If you pick a hairstyle that is not suitable for you, it is a waste of your own face value.
Take Gulnazar as an example. She is recognized as a beauty. It is a waste to press her short hair on the left. The retro and gorgeous curly hair on the right is dignified and elegant, which is what a beautiful woman should look like ~
> > three steps to complete the beautiful hairstyle.
(step 1) preliminarily confirm the hairstyle according to the face shape.
And how do ordinary people fix their hair styles? The first step you have to do is to choose the hairstyle that suits you best according to your face.
The core principle of choosing hairstyle is that face and hairstyle can foster strengths and avoid weaknesses and make up for each other.
Cute round face is more suitable for long hair in shawls.Not suitable for any heavy long straight hair. Also not suitable for long straight hair is a square face.Square face is more suitable for micro-curls.
Diamond-shaped face with prominent cheekbones is not suitable for any face-to-face hairstyle, and is suitable for hair with fluffy feeling.Any other face with prominent bones is also suitable for fluffy and curvy hairstyles.
(Step 2) Add details according to the overall effect.
After initially determining your hairstyle, naturally you can’t achieve 100% perfect effect. You still need some details.
If you look bald, you need to make your hair fluffy, and use fetal hair bangs at the hairline to create a natural hairy flu.
If the face still looks unsmooth,Then you need to choose some thin bangs to decorate.
The long face can shorten the horizontal bangs of the face, and the wide face can lengthen the vertical long bangs of the face.
(Step 3) Post-care and create a natural fluffy feeling of hairstyle.
Hairstyle can’t be done once and for all, and it needs careful care.Don’t wash your hair frequently and don’t dye it many times.These will all hurt the scalp.
The essence of fluffy hair style lies in the integration of air sense.The thinness of bangs and the three-dimensional hair roots can create a fluffy feeling.
< chapter 3 > get the final result of hairstyle+color matching.
(Example 1) Retro curly hair with harbor wind suit
In this typical retro costume, hairstyle and clothing have played a mutual echo role, creating a literary and romantic atmosphere.
The classic Hong Kong style suit uses black and white color matching to make black retro curly hair romantic. The addition of dark green gold-inlaid leather bag and green silk scarf makes this romantic atmosphere more intense.
(Example 2) Skillful short hair with a suit
And this set of white-collar style in the workplace, the hairstyle chose short hair that looks more neat, rather than fluffy and retro curly hair.
The neat sense of hairstyle and the advanced sense of the suit, combined, are super suitable for the stability and temperament of people in the workplace ~
< final chapter >
Clothes and hairstyles can’t fight alone. Only when they are both combined can our taste and temperament be finally displayed.
The taste of clothing depends on color matching, and the overall temperament and local exquisiteness come from hairstyle.Start from these two points and meet your own counterattack moment!
Envy those women who are not affected by age, but still have extraordinary temperament even when they are getting older. Instead of envy, it is better to learn how to look up to them and learn more about how these elegant women dress themselves up every day. I believe you can also make a big change.
Do remember! Women who have seen the world will not wear gold and silver, clothes and hair, because to be a temperament woman, it is necessary to be exquisite from beginning to end, without a detail. If you operate like this, it will be difficult to be elegant until you are old!
It can be elegant when you are old, and it is analyzed in three parts:
The first part, hairstyle-don’t curl your hair at will
(i) Several negative cases of curly hair:
① instant noodles
The curling degree of instant noodles is exaggerated, and if it is not taken care of well, it will also cause a messy effect. Moreover, the instant noodle head directly enlarges the head, making the face of the head look very big. This hairstyle will become aunt as soon as it is left, especially without makeup.
② explosive head
The explosive head is a more exaggerated hairstyle based on the instant noodle head, which may be a combination of high bulkiness and instant noodle head. In short, leaving this hairstyle will only make people feel that you are a second-dimensional person, not everyday, and there is no beauty at all.
③ Wool roll
Wool rolls have higher requirements for hair quantity, and people with less hair quantity will be more suitable. If the hair is a little careless, it will become the type of explosive head, so it is easy to make the overall image sloppy and unfocused, and it is easy to split.
(2) Keep a natural hairstyle that pays attention to fluffy feeling.
1. Collarbone micro-curly hair
The length of the clavicle is the least height-conscious, and staying tall and short will not affect the proportion of the whole person. Moreover, with the range of micro-curls, the hair will look less stiff and add a lot of foreign flavor. More importantly, it can highlight the lines of the neck and clavicle, which will visually make the upper body thinner.
Shoulder-length natural straight hair
Straight hair about the length of the shoulder has a sense of lightness between the length and the length. It retains the conciseness and comfort of short hair, but also brings the exquisiteness and femininity close to that of long hair. In addition, it is a more natural straight hair, and the overall image will appear more elegant and temperament.
3. Short straight hair over the ear.
Short hair just over the ears is very capable and exquisite. If it doesn’t exceed the ears, it will look too masculine. The overall image is biased towards men’s style and has no femininity. This kind of short straight hair concentrates the sense of refinement and comfort, and can also show the slender lines of the neck on the side, which has different advantages for people with long or short necks.
The second part, wearing-not gaudy.
A focus on taste should be good at subtracting clothing.
(1) The style of clothes emphasizes texture rather than design.
We should be good at wearing basic clothes and bottoms, and reject all styles with surface design, such as prints and three-dimensional elements! And the quality should also be checked, and it will be expensive when you wear it.
The soft wool of woolen coat, the drooping feeling created by the three-dimensional thickness of jeans, or the softness and delicacy of simple matching sweaters, each single product can achieve a very fine sense of high-end quality, and there will be no frivolity and no sense of inferiority. Both sets are very simple to wear, but they are enough to appear very advanced in taste.
For example, when we choose the simplest shirt, we must choose a material that is not easy to wrinkle and deform. This silky material with a pearly feel will refract light and shadow on the upper body and will not be easily affected by external forces. It is best to match it with suits and pants with the same strong sense of drooping, so that the whole will develop in a smooth and flat direction.
⑵ Simple collocation is clear at a glance.
This follows the effective combination of tightness, depth and softness. Seemingly plain minimalist collocation, but you can see that the dark slim top of the upper body is outstanding for slimming; At the same time, the stiff material of the lower body is also very stylish, and the outline of the legs is out. Paired with a wide tube of trouser legs, it is in sharp contrast with the slim upper body, and it can also cover all kinds of shortcomings in the legs, so as to be slim and tall with confidence.
The combination of black and white in color and the same sense of material make this set very convincing. Full of neutral and heroic beauty, stiff sweaters and suit pants, as well as classic and soft black and white complement each other. You don’t need to decorate it, just concave a shape is full of high-grade feeling!
(2) Be good at finding some color combinations with high sense.
-advanced colors are not dark or bright, and there must be a bright side in color matching.
Like these deep black, gray blue, etc., they are old-fashioned colors when they are worn. Young women wear them without vitality, while older women wear them more old-fashioned, which is not suitable in short; There is also a fluorescent color with brightness and no texture. Although it is bright when worn, it is also very tacky.
(1) light color and cold color with advanced beauty upgrade.
The color of the cold feeling is biased towards the winter atmosphere, and most of the colors are blue-green or gray, etc. When matched with light colors, the upper body will have a shiny feeling. Moreover, the combination of dark gray suppresses this cold temperament, and the light color is just right, which even magnifies the advantages of cool color.
⑵ The combination of dark color and warm color shows the beauty of foreign color difference.
Warm colors are different, and they have enough eye-catching strength. Just showing warm colors is already very foreign. Matching with light colors will weaken the fashion sense of this contrast, but using deep colors as the background board will immediately highlight the bright eyes of these warm colors, and the eye-catching parts will be seen immediately after a comparison.
The third part, accessories-don’t wear gold and silver
(1) The inclusiveness of gold and silver is too small.
A sense of high class needs a certain clothing style to match.
A slight increase in style and details will be exaggerated or rustic.
Accessories made of gold and silver are generally set off by formal or grand clothes, and clothes that are too simple and casual are somewhat out of place with these accessories. And especially gold, the style should be chosen very carefully. If you exaggerate a little, you will wear it very rustic.
(2) It is easier to directly select images with elegant and advanced temperament.
(1) representative accessories with quality can be grasped at a glance.
A watch is a single item that can best show a person’s fashion taste.Senior people will definitely choose watches for jewelry decoration. There are many grades of watches, and expensive watches can even buy a suite, so look closely at those who have taste, or those who have money, and prefer to study watches.
Bags are also a fashion weapon that can easily show the taste and texture.Cheap bags and expensive bags can be reflected not only from the brand logo, but also from the material and workmanship. Even if you wear simple and simple clothes, you can’t stop your sense of high-grade when you carry your expensive bag out of the door.
⑵ "Soft accessories" have more choices.
The ornament of accessories is not only gold, silver and jewelry to achieve a sense of high quality, but also soft peripheral elements can actually play a very good role in ornament.Hats, shawls, scarves or belts,They all belong to soft accessories that can play a plus role.
Learn from women who have seen the world, and they will never wear gold and silver, or make their hair styles and clothes fancy. Everything is simple and elegant, so that they can be so elegant and elegant until they are old.
Interface journalist | Zhou Fangying
Interface News Editor | Lou Qinqin
In mid-May, the 27th China CBE Beauty Expo, which was postponed for one year, was held in Shanghai New International Expo Center. Over 220,000 square meters of the venue, the memorable lively scenes reappeared shoulder to shoulder. It is not difficult to see the enthusiasm of people in the beauty industry and their confidence in boosting the industry.
During the epidemic period, the demand for beauty products as non-essential products was cold, and the offline circulation links such as warehousing, logistics and retail stores were stagnant, and the upstream and downstream enterprises in the whole industry chain all encountered "dark moments". Fortunately, after entering 2023, these enterprises have seen hope again.
The total retail sales of cosmetics from January to April was 129.9 billion yuan, up 9.3% year-on-year, which exceeded the level of the same period in 2019 before the epidemic. This is also reflected in the financial reports of various local listed beauty companies-Marubi shares and Shuiyang shares all returned to growth in the first quarter of 2023, getting rid of the "most difficult 2022".
But all this has just begun. Many people in the industry who participated in the Expo admitted that the sales rebound in January and February was less than expected, and the response of e-commerce promotion on Women’s Day on March 8 was flat. Enterprises need to speed up the solution of those problems that are not obvious in the period of rapid development, so as to seize new growth opportunities.
As a partner of many international brands such as L ‘Oré al, Lancome and Sisley when they first entered the e-commerce channel in China, Liren Lizhuang successfully landed in the capital market in 2020 and became a cosmetics online retail service provider with comprehensive data insight, online operation and brand marketing. After listing, Liren Lizhuang began to develop its own brand based on its original experience in the cosmetics industry. At present, it has effective skin care brand Meiyitang, China characteristic plant brand Yurongchu and so on.
Qiao Xiaoling, director of the research and development department of Liren Beauty Cosmetics, who is leading the research and development of new products, told the interface fashion that from the data of e-commerce market, the current consumer preferences are polarized. Consumers with strong economic ability are still loyal to high-end cosmetics, while some consumers whose mentality has changed from excitement to conservatism pursue products with higher cost performance.
This means that the mid-range beauty products are cold.
Cosme Meishi, the head foundry behind famous beauty brands at home and abroad, such as L ‘Oreal, Estee Lauder, Perfect Diary and Hua Xizi, also found the same rule from the needs of cooperative customers.
Cosmis is a Korean cosmetics ODM company, but China has already become its second largest market. Liu Yuanli, deputy general manager of Cosme Meishi’s production headquarters in China, told Interface Fashion that some brand customers are focusing on products with high performance-to-price ratio and strong efficacy, that is, "increasing the quantity without increasing the price", and improving the added quantity and efficacy of ingredients to the critical value as much as possible under the same pricing.
Qiao Xiaoling also mentioned the same development idea. In addition to maximizing the efficacy of products, they will also make precise development according to consumer demand and provide consumers with combined products to cover all their needs. For example, sensitive muscle consumers may need to spray in the sun environment in addition to daily water emulsion, so they will develop it based on the needs of the scene.
In cooperation with local beauty brands, Liu Yuanli also found that some brands that were originally priced by the public began to try to pursue high-end. For example, a brand originally sold lipstick for one or two hundred yuan, and now it will consider launching products with a price of four or five hundred yuan. Some local skin care brands have also begun to put on shelves skin care products with a retail price of thousands of yuan, and they have the courage to fight with international brands.
In the past three years, due to the epidemic, the traffic and logistics were not smooth, and the influence of online and offline sales was a common problem disclosed by many beauty brands in financial reports and external information, and this problem was solved with the liberalization of the epidemic. However, the "stuck neck" problem that the main raw materials depend on overseas markets has become more prominent after this epidemic.
A cosmetics researcher told the interface fashion that during the epidemic period, the problems of overseas raw material procurement interruption and price increase caused many brands to rush to the local market to find alternative raw materials. However, it is very complicated and time-consuming to replace raw materials by re-debugging the formula, filing and registering. Therefore, the delay in launching new products and the increase in development costs have been more problems in the past three years.
The reason why substitute materials are hard to find is that there are not many local manufacturers of daily cosmetics raw materials in China cosmetics industry chain.
Qiao Xiaoling said that this is because if the basic raw materials such as surfactants are only used in a single domestic market, the output may not cover the input, and the quantity efficiency is not high; On the other hand, head chemical enterprises such as BASF and Dow started from large chemical industry, and then gradually entered the fine chemical industry in the fields of daily cosmetics. These international manufacturers basically monopolize the global market share, and it is difficult for domestic small manufacturers to start from scratch.
For the present cosmetic manufacturers, the development of functional active ingredients, a subdivision of raw materials, is a new starting point for competition.
In 2018, Kosmet Group established a raw material company in China, aiming at developing exclusive raw materials with China characteristics. Its newly introduced X-fine ultra-fine powder treatment technology claims to make the base makeup lighter and lighter. Liu Yuanli said that these exclusive technical raw materials can not only help Cosme to expand its own quantity, but also feed back the upstream raw materials companies that provide basic raw materials.
In China, similar manufacturers of raw materials focusing on active ingredients have begun to show their edge.
Qiao Xiaoling takes ergothionine, a popular ingredient in the skin care market, as an example. When ergothionine was first synthesized abroad, its cost price was very high, reaching 200,000 yuan per kilogram. However, after using biosynthetic technology to increase the output of ergothionine in China, the price reduction is immediate, and its current market cost price is basically 60,000 yuan to 70,000 yuan per kilogram.
The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Oriental plant components, peptides, oligopeptides and other peptide compounds are the hot research directions in the domestic cosmetic market at present.
In the past, there were many local skin care brands featuring herbs in China, such as Yiyibucao and Baique Ling. However, compared with the efficacy memory of nicotinamide, boson and other compounds, the efficacy of herbal skin care products always has a sense of distance.
Liren Lizhuang’s own brand Yurongchu has listed a series of products with saffron extract as the main functional ingredient since the beginning. In Qiao Xiaoling’s view, there is still a lot of room for development of oriental herbs. The key is to thoroughly study how to better extract and retain their active ingredients, how to make them work with other ingredients in the formula, scientifically present their mechanism of action, and further verify their safety.
Since L ‘Oré al, Revlon and other international brands entered China for a century, the cosmetics market in China has only developed for more than 20 years. However, local cosmetics enterprises have begun to ponder how to surpass these international competitors by admiring, learning from and learning from them. Everyone reached a consensus that independent research and development is the way to build core competitiveness and barriers.
Local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani all invested in heavy assets projects such as production R&D bases after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries is a path to overtake in corners.
In 2020, Yixian (Guangzhou) R&D and production base jointly established by Perfect Diary parent company Yixian E-commerce will be officially put into production this year. In 2022, Kosmet also established a joint venture with Pellet Group, the parent company of new brands such as UNNY, RNW and Aiyu, in Fengxian, Shanghai. Eye-catching shows that the equity ratio of Zhongke Simesi and Pellet in the joint venture company "Pellet Cosmetics (Shanghai) Co., Ltd." is 82%.
Liu Yuanli said that this is a two-way win-win model. The brand side can gain the inclination of the R&D and production capacity of Cosme Meishi, shorten the development cycle, reduce the production cost and so on, and stabilize its own supply chain. Cosme poetry can cultivate more long-term and stable customers, maximize its own production capacity and ensure sales.
In the past three years, the pain felt by downstream brands has also been transmitted to upstream manufacturers, which is reflected in problems such as reduced orders and vacant production capacity. To stand out from the fierce competition in the supply chain, upstream manufacturers must also change the previous thinking of "waiting for customers to come" and actively increase service to stabilize old customers and expand new customers.
In order to recover quickly after the epidemic, Kosmet reconfigured the personnel structure, reduced the number of front-line production personnel by upgrading automation equipment, and increased the recruitment of R&D personnel.
In the past, Cosme Poetry Research Department was only divided into two sections: skin care and make-up, and the increase of researchers also made it refined into the special development of specific product categories such as cream and tissue substances. In addition, Cosme has set up a testing service center to shorten the time and cost of sending products to a third-party testing company for efficacy evaluation.
Because OEM manufacturers often receive orders from brands one to two months in advance to stock up, they are more sensitive to the recovery of the cosmetics market.
Liu Yuanli said that with reference to the data in 2021, Kosmet will achieve year-on-year growth in the second quarter of this year, and the company has begun to feel the atmosphere of 618 e-commerce promotion this year. In addition, from the communication with many brands, the third quarter, which was sandwiched between 618 and double 11 in the past, was a low point in sales, but this year may become a "turnaround" moment in the beauty industry. And the fourth quarter, which includes double 11’s big promotion node, is the expected opportunity for the big outbreak.
At the time of the outbreak of local beauty brands two years ago, it was a hot topic to seize the opportunity and eat up the bonus. However, in the period of fading traffic and low industry, introspection and self-cultivation are the starting points of the brand’s long March from 1 to 100.
Beauty companies based on a single main brand began to exert their brand matrix, such as the make-up brand Caitang to Polaiya, and the high-end anti-aging brand Jieke to Betani; New subdivided blank areas have begun to attract attention. For example, Nature Hall launched the efficacy brand "Own Out" focusing on baby’s fragile muscles at the US Expo; Starting from the cutting-edge brands who have made a fortune online, we are beginning to pay attention to the importance of offline channels. For example, Hua Xizi opened its first flagship store in Hangzhou, and tested the water in pop-up shop in Japan.
These new attempts are new opportunities for local cosmetics enterprises to explore and create for themselves, and they are also important signs of industry recovery and future development.
"The collapse of the county" and the difficulty in introducing excellent educational talents … As an underdeveloped prefecture-level city located in the southwest of Hunan Province, the regional GDP ranking is not in the top of the province. In the past few years, the overall level of basic education development in Yongzhou City was still hovering in the middle and lower reaches of Hunan Province.
How to achieve a higher level of education development?
"Adhere to the priority development of education, implement the strategy of building a strong city through education, and play a’ combination boxing’ around promoting high-quality and balanced development of education, improving teaching quality, and narrowing the educational gap between the north and the south, so as to promote the high-quality development of education in the city!" Zhu Hongwu, secretary of Yongzhou Municipal Party Committee, said.
With the attitude of striving for the first place, Yongzhou handed over an "answer sheet" for the development of education at a higher level. From 2020 to 2021, Yongzhou’s education work won the encouragement and praise of Hunan provincial government for its hard work supervision twice; In 2022, it was awarded "excellent" in the evaluation and assessment of municipal and state governments’ educational responsibilities … What is behind this to promote the change?
Promote at a high level to solve the "collapse in the county"
The quality of high school education and teaching in Daoxian, ningyuan county and other counties is not high, which was once a pain point in Yongzhou.
In 2023, the secretary of Yongzhou Municipal Party Committee and the mayor successively organized special investigations to gain an in-depth understanding of the development of county-level ordinary high schools, and proposed to carry out the assistance and co-construction of Yongzhou No.1 Middle School and Yongzhou No.4 Middle School in Ningyuan No.1 Middle School and Daoxian No.1 Middle School, so as to promote the high-quality development of county-level high schools in the city.
"Twinning to help county-level ordinary high schools, the county party committee and the county government bear the main responsibility, and the city and county-level supervision offices have been keeping an eye on it for a long time …" Zhu Hongwu said that Yongzhou promoted twinning to help county-level ordinary high schools as a major educational reform.
In September, the counterpart support team entered Daoxian No.1 Middle School and Ningyuan No.1 Middle School to carry out their work, and started with the establishment and improvement of various school management systems to help the school improve the scientific and standardized management level.
Yongzhou City and Helping Counties set up a special fund of 10 million yuan for the aided schools every year, and establish and improve the incentive mechanism for work evaluation. Every year, the local county party committee, county government and the Municipal Education Bureau organize the performance evaluation of cadres and teachers sent by the municipal high schools, and those who pass the examination will be rewarded by the county where they are located every year.
"The municipal and county finances have also set up special funds for our school to ensure that we and the cadres and teachers sent by the municipal high school will carry out all aspects of teaching, research and education reform in a normal way." Mary, a teacher from Daoxian No.1 Middle School, said.
"The quality of high school education is one of the important indicators to measure the quality of education and people’s satisfaction in a region. We will continue to increase urban planning and help nanbu county, such as Ningyuan and Daoxian, get out of the dilemma of’ collapse in the county’. " Chen Ailin, deputy secretary of Yongzhou Municipal Committee and mayor, said.
It is reported that the city has invested 1.77 billion yuan to build six public ordinary high schools with high standards, and invested more than 500 million yuan to rebuild and expand nine public ordinary high schools. In the past five years, the city has added nearly 50,000 high school places.
Optimize and improve quality to solve the problem of "more but not better"
Jump rope happily for 10 minutes between classes, and have the same music class with the students who help rural schools … Recently, children are enjoying a happy campus life at the teaching point of Shankoupu Village, Tuojiang Town, Jianghua Yao Autonomous County.
In the past, there were many teaching points in Yongzhou, accounting for a relatively large proportion in Hunan Province. Rural education was "big but not strong" and teaching points were "many but not excellent". Sprinkling pepper noodles is not only difficult to see obvious results, but also wastes resources.
In the spring of 2020, Yongzhou Municipal Party Committee and Municipal Government took the lead in exploring the optimization and upgrading reform of rural small-scale schools in Xintian, and achieved more than expected results. "Xintian Experience" was also selected as "100 Cases of Exploration of Grassroots Reform in Hunan".
Based on the "Xintian Experience", in 2021, Yongzhou continued to make efforts to optimize and upgrade small-scale rural schools as an important measure to promote the balanced development of urban and rural education and boost rural revitalization, and comprehensively promote the optimization and upgrading of teaching points in the city. In the past three years, Yongzhou has embarked on a path that can be replicated and popularized in the optimization and upgrading of rural teaching points.
Up to now, the number of rural teaching points in the city has been optimized and upgraded to 353, 236 left-behind Children’s Home schools have been established, and 535 online joint schools have been built. All small rural schools in the city have achieved full coverage of the Internet and Banbantong.
"Let every rural child enjoy a better education, which is the solemn commitment of the municipal party committee and the municipal government to the people of the whole city." Huang Zanxiao, Party Secretary and Director of Yongzhou Education Bureau, said. Through continuous efforts, Yongzhou has basically realized the transformation from "small and weak" to "small and beautiful" and "small and excellent".
Bringing education together to solve the "teacher dilemma"
Yongzhou’s economy is underdeveloped, and its attraction to talents is limited. At one time, it faced the difficult problem of teachers’ "attracting, cultivating and retaining". How to break the game?
In recent years, Yongzhou Municipal Party Committee and Municipal Government have issued "Implementation Opinions on Deepening the Reform of the System and Mechanism of Talent Development" and "Article 36" of the New Deal for Talents, etc., in order to attract and retain talents for the city’s education system.
Since 2018, the city has introduced more than 800 high-quality education talents. In 2023, the city introduced 175 outstanding educational talents. Up to now, the number of primary and secondary school teachers in the city has increased by more than 20% year-on-year, the number of deputy senior judges has nearly doubled year-on-year, and the actual number of deputy senior judges has increased by 192% year-on-year, effectively stimulating the enthusiasm of teachers.
To build a high-quality and professional team of high school teachers is inseparable from the guidance of famous teachers. Yongzhou has written the construction of "famous teacher project" into the government work report for three consecutive years, taking it as an important starting point for strengthening the city through education.
In recent years, Yongzhou organized and selected 40 "Yongzhou Chief Teachers", built 100 county-level famous teacher studios, and promoted the professional growth of more than 5,000 young and middle-aged outstanding backbone teachers.
At this year’s Teachers’ Day Celebration Conference in Yongzhou, the main leaders of Yongzhou Municipal Party Committee and Municipal Government awarded licenses to 20 newly established municipal famous teacher studios. "These famous teacher studios are like entrepreneurial teams, and all teachers, young and old, are full of passion." Wen Jiayou, a researcher at Yongzhou Academy of Educational Sciences, said.
The introduction of talents, the project of famous teachers, and the promotion of teachers’ abilities … Yongzhou is taking a series of reform measures to solidly promote the construction of "three teams" of principals, class teachers and teachers, constantly stimulate the initiative and creativity of teachers, and consolidate the foundation for the high-quality development of Yongzhou education.
China Education News, 1st edition, November 29th, 2023.
Author: Special correspondent Li Qing Our reporter Yang Xiye