In the final of the 2022 Women’s Asian Cup, after falling behind 0: 2 in the first half, Tang Jiali and Zhang Linyan scored tenaciously to equalize the score. Xiao Yuyi scored the winner in injury time. China women’s football team won 3-2, and stood on the top of Asia again after 16 years, and was crowned the ninth Asian Cup champion.

The ball is coming, beautiful! Xiao yuyi.

In 2009, Premier League Manchester United took the seat at Old Trafford, which ushered in the challenge of Manchester City, the city’s sworn enemy. This is a contest in which Tevez turns his back on his enemy and throws himself into the city, plus controversial penalties, midfield lore and other dramatic exciting elements of football. With Owen’s stoppage time goal, Manchester United beat Manchester City 4-3, and was later selected as "the best game in the Premier League in 20 years" by Premier League officials, which is far behind Manchester United today.

In the 2006 World Cup, Argentina swept Montenegro 6-0. Cambiaso, who came off the bench, took over Crespo and tapped his heel to expand his lead. You should know that this ball is a team cooperation that has been scored by a total of 24 wonderful passes, which is a classic in the history of the World Cup.

Fenerbahce and his arch-rival Besiktas met in the Turkish Cup. In the match, Van Persie had an argument with the opposing defender Tossici, and his slightly exaggerated actions led to the latter being sent off, which angered the fans at home and began to insult Van Persie. Then Van Persie scored a goal that sealed the victory for the team. After the goal, Van Persie made a provocative celebration in front of Besiktas captain Ozyakup. After the game, the Turkish Football Association suspended the two men respectively. Football name picture (28).

Compared with celebrities and online celebrity, the street shooting style is more suitable for ordinary people, and there will be no sense of gap after the network returns to reality. The practical and easy-to-use way of wearing has saved many ordinary girls from dressing difficulties.

See the city street shooting and taste the trend culture.. Taiwan Province has a combination of Chinese and Western culture, and is deeply influenced by it in fashion. Walking on the streets of Taiwan Province, you will find that local girls are very good at dressing themselves.

One of the most typical is"clothes missing"Wear it, mix autumn and winter clothes with summer items, and the shape presented is warm and fashionable, which is very eye-catching ~

First, unlock the "missing clothes" to make the winter style more fashionable.

① Emphasize the sense of style contrast between the upper and lower items, and the modeling is more layered.

In fact, the wearing method of "missing clothes" is not strange, that is, it is to combine items from two different seasons.The silhouette of the garment covers the bottom garment, giving people a visual sense of "no bottom garment"Further, it emphasizes the style attributes of the upper and lower items, and the overall shape is more fashionable and layered. In autumn and winter, the return rate is 100%.

(2) increase the exposed skin area of legs to achieve the effect of height and thinness.

The most taboo in autumn and winter is to dress too bloated, and it is easy to feel very tacky if you are fat. And the "missing clothes" wearing methodRelieves the heavy feeling visually., and increases the exposed skin area below the thigh, which has the effects of showing height, slimming and leg length.Improve the fashion of modeling and optimize the proportion of the body..

(3) abandoned the bloated winter styling, wearing more fashionable and eye-catching.

From the fashion point of view, the "missing clothes" wearing method not only abandons the bloated feeling, but also gives people a refreshing feeling. Some people may ask whether this way of wearing will be too cold, but it won’t. You can choose trench coats, coats and even down jackets for the upper body.It only increases a certain exposed skin area, and the warm-keeping work is still in place.

First, to achieve the "lower body missing" wearing method, choosing the right item is the key.

01. The length of the coat should skip the crotch, and the version should be loose.

In order to achieve the "missing clothes" wearing method, it is very important to choose the right clothing item. The length of the coat must skip the crotch, and it must have the effect of covering the bottom; And the version should be slightly looser, mainly in silhouette, and the meat cover is also thinner.

for exampleSuit, windbreaker, coat or down jacketThey are all recommended tops.It increases the internal space allowance and can cover the lower body well.

02. The bottoms should not be longer than thighs, and should not be too bloated and fluffy.

For the choice of bottom garment, its length must not be too long, otherwise it is necessary to increase the length of the garment to realize the "missing bottom garment" wearing method.The length of the bottom fitting should not exceed the thigh, and it is better to cover the hip and hip position; And the version should not be too bloated, if it is a little self-cultivation..

for exampleShort skirts, shorts and short seamless pantsAll of them can form a "missing clothes" wearing method with different styles of tops, making the shape warm, fashionable and slim.

Third, Taiwan Province girls’ demonstration of "missing clothes" and interpretation of different styles.

(1) suit+shorts, with loafers elegant and fashionable.

Combining the silhouette suit with the ultra shorts, the length of the suit completely covers the ultra shorts, and only the legs are exposed to achieve the effect of being tall and thin. Suits can choose casual styles with ribbon elements, and it is more fashionable to abandon the sense of formality; Paired with a pair of loafers and stockings, it looks intellectual and stylish.

(2) leather+short skirt, fabric attributes echo more advanced.

The upper body is matched with a leather coat, and the lower body is matched with a leather skirt and boots. The fabrics of the upper and lower items echo each other, and the leather fabrics are selected, which improves the overall coordination of modeling and also highlights the beautiful and elegant side of women. A blouse can brighten the vision with bright colors and add more feminine colors.

(3) windbreaker+short skirt, wearing the same color is higher.

"windbreaker+short skirt" is more suitable for girls who are taller and more temperament. Next, with long boots, use the same color principle to stretch the vision vertically, and then enlarge the figure advantage, highlighting the tall figure, slim and tall, and looking simple and advanced!

(The picture is from the Internet. If there is any infringement, please delete it.)

The Ministry of Ecology and Environment, the Ministry of Industry and Information Technology and other departments recently jointly issued an announcement. From July 1, 2023, the national sixth emission standard 6b stage will be fully implemented, and it is forbidden to produce, import and sell cars that do not meet the national sixth emission standard 6b stage.

The "boots" of the emission standard policy have been put on the ground, accelerating the automobile industry to enter a new stage of green development. What changes will the full implementation of National Six B bring to the automobile market? Will the fuel vehicle market usher in a "price reduction tide"? Will it accelerate the promotion of new energy vehicles?

The car market share of "National Sixth B" exceeds 90%, and the industry has entered a new stage.

"National Six Standards" is a standard for preventing and controlling motor vehicle pollution emissions and improving ambient air quality. The "National Six Standards" for light vehicles set two emission limit schemes, National Six A and National Six B, which were implemented in 2020 and 2023 respectively.

On March 1st, in Chongqing Yongchuan production base of Great Wall Motor, an intelligent welding robot was carrying out welding operation. Xinhua News Agency reporter Huang Weishe

National Sixth B is about to be fully implemented, but the preparation of the market and industry is not limited to the present.

"Since the release of the’ National Six Standards’, most enterprises have directly carried out product research and development and production in accordance with the requirements of the National Six B standards. The industry is equivalent to implementing the National Six B standards in advance, and the National Six B vehicles occupy a major market share." The relevant person in charge of China Automobile Industry Association said that many models have already completed the transformation of National Six B, and there is no technical difficulty from the perspective of enterprise production. It is understood that since the implementation of the standard, the proportion of light-duty vehicles in the national six B vehicles has exceeded 95%, and the market share of the national six B vehicles has exceeded 90%.

Guangzhou Automobile Group said that all its fuel vehicles have been switched to the National Six B standard; Changan Automobile also shows that there is no pressure for the arrival of National Sixth B, and the newly launched Yida meets the National Sixth B standard … Facing the implementation of the standard, manufacturers are ready.

The reporter interviewed a number of industry experts and said that from the perspective of the new car market, the implementation of the National Sixth B will not have much impact on the auto market. The National Sixth B Standard has been promoted in advance in first-tier cities such as Beijing and Shanghai, and the implementation of the new regulations has little impact on the automobile market in these cities. In other cities that haven’t implemented the national six-B standard, if there are relatively many vehicles in stock in the national six-A, there will be a certain price drop in the short term, but this will be experienced in all previous emission standard switches. The development trend of green and low carbon in automobile industry itself is the embodiment of market demand, which will also accelerate the transformation of automobile enterprises and industries.

Half-year sales transition period, to promote the smooth continuation of the market.

The release of the national six emission standards has given the market a long adjustment window. Implementing standards in advance in key areas is conducive to alleviating the industry pressure when the policy is formally implemented.

At the same time, the announcement made it clear that for some light-duty vehicle models such as National Six B, which were reported as "monitoring only" in the actual driving pollutant emission test (RDE test), a half-year sales transition period was given and sales were allowed until December 31, 2023. This move is also to enable manufacturers and distributors to rationally plan the layout and complete the product switching and sales as soon as possible.

The reporter learned from China Automobile Industry Association that China Automobile Association has established an inventory scheduling mechanism with the top ten automobile groups and other member units to organize and schedule industry inventory data on a monthly basis. By the end of January 2023, there were more than 1.89 million vehicles in stock that did not meet RDE requirements.

The person in charge of China Automobile Industry Association believes that the current inventory pressure is caused by objective factors. Among them, there are some factors such as "demand contraction, supply shock, expected weakening" and other factors such as the poor performance of the automobile market, and it takes some time for product production to switch, and new energy vehicles accelerate the replacement of traditional fuel vehicles. After months of promotion, the inventory has fallen sharply.

"The policy gives a half-year sales transition period, which is conducive to stabilizing the mentality of dealers and enterprises, orderly destocking, and helping the car market to make a smooth transition." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

Accelerate the guidance of green intelligence and promote industrial iterative upgrading.

The industry believes that the full implementation of the national six B emission standards has a positive role in promoting the iterative upgrading of the fuel vehicle market and the new energy vehicle market.

On April 29th, the audience experienced new energy vehicles at the 15th Xi ‘an May 1st Auto Show in 2023. Xinhua News Agency reporter Zhang Bowen photo

Recently, the the State Council executive meeting deployed to speed up the construction of charging infrastructure. The National Development and Reform Commission and the National Energy Administration issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support the Rural and Rural Revitalization of New Energy Vehicles". A series of policies to encourage automobile consumption, especially to support the consumption of new energy vehicles, have been introduced to accelerate the upgrading of the industry to green and intelligent.

With industrial orientation and policy support, car companies have accelerated their layout, and the market is constantly exploring model innovation: Chery recently announced preferential measures for going to the countryside, and its "QQ Ice Cream" went to the countryside to launch 1000 yuan/Taiwan car purchase subsidies; Charging service providers can promote the penetration of business in rural areas, forming a charging service network covering 55,000 stations and 575,000 charging guns nationwide; Hangzhou Longyuan Electric Power Co., Ltd. and relevant units jointly worked out the optimal power supply scheme of charging station, and monitored the working state of charging pile and charging protection system in real time through digital technology …

The proportion of freight new energy vehicles is constantly increasing, and the market promotion of new energy vehicles is accelerated. Take Lala as an example. In October last year, the proportion of new energy truck drivers on the platform reached 25%. According to the prospectus of Cargo Lala, by the end of last year, Cargo Lala had over 35,000 electric vehicle charging stations in over 270 cities in China.

"Industrial upgrading is the general trend." Xu Haidong, deputy chief engineer of China Automobile Industry Association, believes that both the implementation of emission standards and the promotion of consumption policies will further promote the green transformation of the entire automobile industry and accelerate the popularization and application of new energy vehicles. The next step is to do a good job in policy implementation and continuously improve the overall competitiveness and development quality of the automobile industry.

Transfer from Xinhua viewpoint

Source: Harbin Daily

Envy those women who are not affected by age, but still have extraordinary temperament even when they are getting older. Instead of envy, it is better to learn how to look up to them and learn more about how these elegant women dress themselves up every day. I believe you can also make a big change.

Do remember! Women who have seen the world will not wear gold and silver, clothes and hair, because to be a temperament woman, it is necessary to be exquisite from beginning to end, without a detail. If you operate like this, it will be difficult to be elegant until you are old!

It can be elegant when you are old, and it is analyzed in three parts:

The first part, hairstyle-don’t curl your hair at will

(i) Several negative cases of curly hair:

① instant noodles

The curling degree of instant noodles is exaggerated, and if it is not taken care of well, it will also cause a messy effect. Moreover, the instant noodle head directly enlarges the head, making the face of the head look very big. This hairstyle will become aunt as soon as it is left, especially without makeup.

② explosive head

The explosive head is a more exaggerated hairstyle based on the instant noodle head, which may be a combination of high bulkiness and instant noodle head. In short, leaving this hairstyle will only make people feel that you are a second-dimensional person, not everyday, and there is no beauty at all.

③ Wool roll

Wool rolls have higher requirements for hair quantity, and people with less hair quantity will be more suitable. If the hair is a little careless, it will become the type of explosive head, so it is easy to make the overall image sloppy and unfocused, and it is easy to split.

(2) Keep a natural hairstyle that pays attention to fluffy feeling.

1. Collarbone micro-curly hair

The length of the clavicle is the least height-conscious, and staying tall and short will not affect the proportion of the whole person. Moreover, with the range of micro-curls, the hair will look less stiff and add a lot of foreign flavor. More importantly, it can highlight the lines of the neck and clavicle, which will visually make the upper body thinner.

Shoulder-length natural straight hair

Straight hair about the length of the shoulder has a sense of lightness between the length and the length. It retains the conciseness and comfort of short hair, but also brings the exquisiteness and femininity close to that of long hair. In addition, it is a more natural straight hair, and the overall image will appear more elegant and temperament.

3. Short straight hair over the ear.

Short hair just over the ears is very capable and exquisite. If it doesn’t exceed the ears, it will look too masculine. The overall image is biased towards men’s style and has no femininity. This kind of short straight hair concentrates the sense of refinement and comfort, and can also show the slender lines of the neck on the side, which has different advantages for people with long or short necks.

The second part, wearing-not gaudy.

A focus on taste should be good at subtracting clothing.

(1) The style of clothes emphasizes texture rather than design.

We should be good at wearing basic clothes and bottoms, and reject all styles with surface design, such as prints and three-dimensional elements! And the quality should also be checked, and it will be expensive when you wear it.

The soft wool of woolen coat, the drooping feeling created by the three-dimensional thickness of jeans, or the softness and delicacy of simple matching sweaters, each single product can achieve a very fine sense of high-end quality, and there will be no frivolity and no sense of inferiority. Both sets are very simple to wear, but they are enough to appear very advanced in taste.

For example, when we choose the simplest shirt, we must choose a material that is not easy to wrinkle and deform. This silky material with a pearly feel will refract light and shadow on the upper body and will not be easily affected by external forces. It is best to match it with suits and pants with the same strong sense of drooping, so that the whole will develop in a smooth and flat direction.

⑵ Simple collocation is clear at a glance.

This follows the effective combination of tightness, depth and softness. Seemingly plain minimalist collocation, but you can see that the dark slim top of the upper body is outstanding for slimming; At the same time, the stiff material of the lower body is also very stylish, and the outline of the legs is out. Paired with a wide tube of trouser legs, it is in sharp contrast with the slim upper body, and it can also cover all kinds of shortcomings in the legs, so as to be slim and tall with confidence.

The combination of black and white in color and the same sense of material make this set very convincing. Full of neutral and heroic beauty, stiff sweaters and suit pants, as well as classic and soft black and white complement each other. You don’t need to decorate it, just concave a shape is full of high-grade feeling!

(2) Be good at finding some color combinations with high sense.

-advanced colors are not dark or bright, and there must be a bright side in color matching.

Like these deep black, gray blue, etc., they are old-fashioned colors when they are worn. Young women wear them without vitality, while older women wear them more old-fashioned, which is not suitable in short; There is also a fluorescent color with brightness and no texture. Although it is bright when worn, it is also very tacky.

(1) light color and cold color with advanced beauty upgrade.

The color of the cold feeling is biased towards the winter atmosphere, and most of the colors are blue-green or gray, etc. When matched with light colors, the upper body will have a shiny feeling. Moreover, the combination of dark gray suppresses this cold temperament, and the light color is just right, which even magnifies the advantages of cool color.

⑵ The combination of dark color and warm color shows the beauty of foreign color difference.

Warm colors are different, and they have enough eye-catching strength. Just showing warm colors is already very foreign. Matching with light colors will weaken the fashion sense of this contrast, but using deep colors as the background board will immediately highlight the bright eyes of these warm colors, and the eye-catching parts will be seen immediately after a comparison.

The third part, accessories-don’t wear gold and silver

(1) The inclusiveness of gold and silver is too small.

A sense of high class needs a certain clothing style to match.

A slight increase in style and details will be exaggerated or rustic.

Accessories made of gold and silver are generally set off by formal or grand clothes, and clothes that are too simple and casual are somewhat out of place with these accessories. And especially gold, the style should be chosen very carefully. If you exaggerate a little, you will wear it very rustic.

(2) It is easier to directly select images with elegant and advanced temperament.

(1) representative accessories with quality can be grasped at a glance.

A watch is a single item that can best show a person’s fashion taste.Senior people will definitely choose watches for jewelry decoration. There are many grades of watches, and expensive watches can even buy a suite, so look closely at those who have taste, or those who have money, and prefer to study watches.

Bags are also a fashion weapon that can easily show the taste and texture.Cheap bags and expensive bags can be reflected not only from the brand logo, but also from the material and workmanship. Even if you wear simple and simple clothes, you can’t stop your sense of high-grade when you carry your expensive bag out of the door.

⑵ "Soft accessories" have more choices.

The ornament of accessories is not only gold, silver and jewelry to achieve a sense of high quality, but also soft peripheral elements can actually play a very good role in ornament.Hats, shawls, scarves or belts,They all belong to soft accessories that can play a plus role.

Learn from women who have seen the world, and they will never wear gold and silver, or make their hair styles and clothes fancy. Everything is simple and elegant, so that they can be so elegant and elegant until they are old.

In international football, the Japanese football team recently won a brilliant victory, defeating the strong enemy in North America with a remarkable advantage of 4-1, which not only showed their strong strength in both offensive and defensive ends, but also highlighted their tacit teamwork. This victory is not only a recognition of the Japanese team, but also an affirmation and encouragement of the strength of the whole Asian football.

The reason why Japanese football can stand at the peak of world football today is largely due to the profound changes in the youth training system of the Japanese Football Association. They have absorbed the advanced concepts and training methods of international football and cultivated many players with comprehensive skills and strong tactical awareness. On the court, these players built an almost impeccable defense line with their unparalleled teamwork and mutual understanding.

Furthermore, while actively participating in international competitions, the Japan Football Association has also conducted extensive cooperation and exchanges with other football powers. Facing the world-class opponents, Japanese players not only honed their own skills, but also learned valuable experience by analyzing the opponent’s tactical layout, thus constantly improving their own tactical system. It is this international vision and open attitude that makes Japanese football more and more dazzling on the international stage.

As an important representative of Asian football, this leap of Japan is not only their own, but also a remarkable proof of the strength of the whole Asian football. Their success showed the world the rapid progress and unlimited potential of Asian football and won more respect and praise for Asian football.

However, behind all these achievements, it is the result of the long-term unremitting efforts and exploration of the Japanese Football Association. They constantly reformed and optimized the youth football training system, focused on cultivating players’ basic skills and diversified abilities, and established a scientific and efficient youth training model, which provided a solid cornerstone for the rise of Japanese football.

Behind such dazzling achievements in Japanese football are the contributions of many people who have paid silently. From coaches to club staff, from the parents of players to loyal fans, everyone’s efforts and support are an important part of the glory of Japanese football. To sum up, the Japanese football team’s great victory not only demonstrated their excellent ability and team spirit at both ends of the offensive and defensive, but also further consolidated their position in the world football. The continuous reform and optimization of the Japanese Football Association, coupled with extensive exchanges with international football, have created a team with exquisite skills and mature tactics. Their success is not only the recognition of a single team, but also an affirmation of the strength of the whole Asian football.

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

In mid-May, the 27th China CBE Beauty Expo, which was postponed for one year, was held in Shanghai New International Expo Center. Over 220,000 square meters of the venue, the memorable lively scenes reappeared shoulder to shoulder. It is not difficult to see the enthusiasm of people in the beauty industry and their confidence in boosting the industry.

During the epidemic period, the demand for beauty products as non-essential products was cold, and the offline circulation links such as warehousing, logistics and retail stores were stagnant, and the upstream and downstream enterprises in the whole industry chain all encountered "dark moments". Fortunately, after entering 2023, these enterprises have seen hope again.

The total retail sales of cosmetics from January to April was 129.9 billion yuan, up 9.3% year-on-year, which exceeded the level of the same period in 2019 before the epidemic. This is also reflected in the financial reports of various local listed beauty companies-Marubi shares and Shuiyang shares all returned to growth in the first quarter of 2023, getting rid of the "most difficult 2022".

But all this has just begun. Many people in the industry who participated in the Expo admitted that the sales rebound in January and February was less than expected, and the response of e-commerce promotion on Women’s Day on March 8 was flat. Enterprises need to speed up the solution of those problems that are not obvious in the period of rapid development, so as to seize new growth opportunities.

As a partner of many international brands such as L ‘Oré al, Lancome and Sisley when they first entered the e-commerce channel in China, Liren Lizhuang successfully landed in the capital market in 2020 and became a cosmetics online retail service provider with comprehensive data insight, online operation and brand marketing. After listing, Liren Lizhuang began to develop its own brand based on its original experience in the cosmetics industry. At present, it has effective skin care brand Meiyitang, China characteristic plant brand Yurongchu and so on.

Qiao Xiaoling, director of the research and development department of Liren Beauty Cosmetics, who is leading the research and development of new products, told the interface fashion that from the data of e-commerce market, the current consumer preferences are polarized. Consumers with strong economic ability are still loyal to high-end cosmetics, while some consumers whose mentality has changed from excitement to conservatism pursue products with higher cost performance.

This means that the mid-range beauty products are cold.

Cosme Meishi, the head foundry behind famous beauty brands at home and abroad, such as L ‘Oreal, Estee Lauder, Perfect Diary and Hua Xizi, also found the same rule from the needs of cooperative customers.

Cosmis is a Korean cosmetics ODM company, but China has already become its second largest market. Liu Yuanli, deputy general manager of Cosme Meishi’s production headquarters in China, told Interface Fashion that some brand customers are focusing on products with high performance-to-price ratio and strong efficacy, that is, "increasing the quantity without increasing the price", and improving the added quantity and efficacy of ingredients to the critical value as much as possible under the same pricing.

Qiao Xiaoling also mentioned the same development idea. In addition to maximizing the efficacy of products, they will also make precise development according to consumer demand and provide consumers with combined products to cover all their needs. For example, sensitive muscle consumers may need to spray in the sun environment in addition to daily water emulsion, so they will develop it based on the needs of the scene.

In cooperation with local beauty brands, Liu Yuanli also found that some brands that were originally priced by the public began to try to pursue high-end. For example, a brand originally sold lipstick for one or two hundred yuan, and now it will consider launching products with a price of four or five hundred yuan. Some local skin care brands have also begun to put on shelves skin care products with a retail price of thousands of yuan, and they have the courage to fight with international brands.

In the past three years, due to the epidemic, the traffic and logistics were not smooth, and the influence of online and offline sales was a common problem disclosed by many beauty brands in financial reports and external information, and this problem was solved with the liberalization of the epidemic. However, the "stuck neck" problem that the main raw materials depend on overseas markets has become more prominent after this epidemic.

A cosmetics researcher told the interface fashion that during the epidemic period, the problems of overseas raw material procurement interruption and price increase caused many brands to rush to the local market to find alternative raw materials. However, it is very complicated and time-consuming to replace raw materials by re-debugging the formula, filing and registering. Therefore, the delay in launching new products and the increase in development costs have been more problems in the past three years.

The reason why substitute materials are hard to find is that there are not many local manufacturers of daily cosmetics raw materials in China cosmetics industry chain.

Qiao Xiaoling said that this is because if the basic raw materials such as surfactants are only used in a single domestic market, the output may not cover the input, and the quantity efficiency is not high; On the other hand, head chemical enterprises such as BASF and Dow started from large chemical industry, and then gradually entered the fine chemical industry in the fields of daily cosmetics. These international manufacturers basically monopolize the global market share, and it is difficult for domestic small manufacturers to start from scratch.

For the present cosmetic manufacturers, the development of functional active ingredients, a subdivision of raw materials, is a new starting point for competition.

In 2018, Kosmet Group established a raw material company in China, aiming at developing exclusive raw materials with China characteristics. Its newly introduced X-fine ultra-fine powder treatment technology claims to make the base makeup lighter and lighter. Liu Yuanli said that these exclusive technical raw materials can not only help Cosme to expand its own quantity, but also feed back the upstream raw materials companies that provide basic raw materials.

In China, similar manufacturers of raw materials focusing on active ingredients have begun to show their edge.

Qiao Xiaoling takes ergothionine, a popular ingredient in the skin care market, as an example. When ergothionine was first synthesized abroad, its cost price was very high, reaching 200,000 yuan per kilogram. However, after using biosynthetic technology to increase the output of ergothionine in China, the price reduction is immediate, and its current market cost price is basically 60,000 yuan to 70,000 yuan per kilogram.

The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Oriental plant components, peptides, oligopeptides and other peptide compounds are the hot research directions in the domestic cosmetic market at present.

In the past, there were many local skin care brands featuring herbs in China, such as Yiyibucao and Baique Ling. However, compared with the efficacy memory of nicotinamide, boson and other compounds, the efficacy of herbal skin care products always has a sense of distance.

Liren Lizhuang’s own brand Yurongchu has listed a series of products with saffron extract as the main functional ingredient since the beginning. In Qiao Xiaoling’s view, there is still a lot of room for development of oriental herbs. The key is to thoroughly study how to better extract and retain their active ingredients, how to make them work with other ingredients in the formula, scientifically present their mechanism of action, and further verify their safety.

Since L ‘Oré al, Revlon and other international brands entered China for a century, the cosmetics market in China has only developed for more than 20 years. However, local cosmetics enterprises have begun to ponder how to surpass these international competitors by admiring, learning from and learning from them. Everyone reached a consensus that independent research and development is the way to build core competitiveness and barriers.

Local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani all invested in heavy assets projects such as production R&D bases after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries is a path to overtake in corners.

In 2020, Yixian (Guangzhou) R&D and production base jointly established by Perfect Diary parent company Yixian E-commerce will be officially put into production this year. In 2022, Kosmet also established a joint venture with Pellet Group, the parent company of new brands such as UNNY, RNW and Aiyu, in Fengxian, Shanghai. Eye-catching shows that the equity ratio of Zhongke Simesi and Pellet in the joint venture company "Pellet Cosmetics (Shanghai) Co., Ltd." is 82%.

Liu Yuanli said that this is a two-way win-win model. The brand side can gain the inclination of the R&D and production capacity of Cosme Meishi, shorten the development cycle, reduce the production cost and so on, and stabilize its own supply chain. Cosme poetry can cultivate more long-term and stable customers, maximize its own production capacity and ensure sales.

In the past three years, the pain felt by downstream brands has also been transmitted to upstream manufacturers, which is reflected in problems such as reduced orders and vacant production capacity. To stand out from the fierce competition in the supply chain, upstream manufacturers must also change the previous thinking of "waiting for customers to come" and actively increase service to stabilize old customers and expand new customers.

In order to recover quickly after the epidemic, Kosmet reconfigured the personnel structure, reduced the number of front-line production personnel by upgrading automation equipment, and increased the recruitment of R&D personnel.

In the past, Cosme Poetry Research Department was only divided into two sections: skin care and make-up, and the increase of researchers also made it refined into the special development of specific product categories such as cream and tissue substances. In addition, Cosme has set up a testing service center to shorten the time and cost of sending products to a third-party testing company for efficacy evaluation.

Because OEM manufacturers often receive orders from brands one to two months in advance to stock up, they are more sensitive to the recovery of the cosmetics market.

Liu Yuanli said that with reference to the data in 2021, Kosmet will achieve year-on-year growth in the second quarter of this year, and the company has begun to feel the atmosphere of 618 e-commerce promotion this year. In addition, from the communication with many brands, the third quarter, which was sandwiched between 618 and double 11 in the past, was a low point in sales, but this year may become a "turnaround" moment in the beauty industry. And the fourth quarter, which includes double 11’s big promotion node, is the expected opportunity for the big outbreak.

At the time of the outbreak of local beauty brands two years ago, it was a hot topic to seize the opportunity and eat up the bonus. However, in the period of fading traffic and low industry, introspection and self-cultivation are the starting points of the brand’s long March from 1 to 100.

Beauty companies based on a single main brand began to exert their brand matrix, such as the make-up brand Caitang to Polaiya, and the high-end anti-aging brand Jieke to Betani; New subdivided blank areas have begun to attract attention. For example, Nature Hall launched the efficacy brand "Own Out" focusing on baby’s fragile muscles at the US Expo; Starting from the cutting-edge brands who have made a fortune online, we are beginning to pay attention to the importance of offline channels. For example, Hua Xizi opened its first flagship store in Hangzhou, and tested the water in pop-up shop in Japan.

These new attempts are new opportunities for local cosmetics enterprises to explore and create for themselves, and they are also important signs of industry recovery and future development.

Hello！ Ladies and gentlemen, how much do you know about beauty cosmetics? Let me give you a brief introduction.

Basic steps:

　　Cleansing: thoroughly clean the skin with effective cleansing cream (cleansing products, such as cleansing cream, choose the cleansing cream that suits you according to your skin type, choose hydrating cleansing cream for dry skin and oil-controlling cleansing cream for oily skin).

　　2 skin care: apply skin care products (toner, eye cream, essence, lotion, cream-it is better to use a whole set of skin care products)

3 coating isolation: isolate makeup and dust with isolation sunscreen lotion, which is convenient for removing makeup thoroughly.

　　3 apply foundation: apply evenly, pay attention to the foundation not to be applied to the hairline, and pay attention to the corners of the mouth. Make facial makeup feel more stereoscopic (liquid foundation or air cushion).

　　Concealer: Use concealer products (such as concealer cream, concealer liquid, etc.) to cover up defects (chloasma, blackheads, dark circles, etc.).

　　5 Fix makeup: Fix makeup with powder puff by pressing, or use makeup spray (but the effect of makeup spray is not as good as honey powder, and oily skin can also be fixed with powder cake). After a few hours of makeup fixing, due to various factors such as sweating and sun exposure, makeup will be removed, and makeup can be fixed every few hours.

　　6 Thrush: First, use a eyebrow trimmer to remove the excess hair on the eyebrow peak and the upper and lower edges of the eyebrows. Then use the eyebrow pencil to outline the eyebrow shape (pay attention to the width of the eyebrow shape, and the position of the eyebrows, eyebrows and eyebrows are being filled (pay attention to the light eyebrow color and the deep eyebrow color, and the eyebrow pencil color should be close to the hair color).

　　7 Eye shadow: First, choose a concealer close to your skin color to cover the blemishes on your eyelids, and then cover the glossy of your eyelids with loose powder, which will make your makeup last longer. Then choose a matte color as the base, use an eye shadow brush to smudge it gently from left to right, and then choose a bright eye shadow color to smudge it from both sides to the middle to make the makeup feel more harmonious and natural. Apply the eye shadow with sequins in the middle of the eyes to enlarge the eyes.

8 Draw eyeliner: divide the upper eyeliner into three sections with the eyes down 45 (point at the head, eyes and tail of eyes to determine the position), and then draw eyeliner along the root of eyelashes, paying attention to that the eyeliner must be thin. After the lower eyelid is drawn, a quarter of the eyeliner will appear very natural when connected with the upper eyeliner.

9 Clip eyelashes: choose a slender mascara and brush it gently upwards, then brush it on the false eyelashes with a special glue for sticking false eyelashes, then gently stick it from the head of the eye to the end of the eye, then clip it to the root of the eyelashes with an eyelash clip and clip it three or four times repeatedly.

　　10: Apply lipstick: first apply a layer of lip balm, then outline the lip shape with a lip liner, and then apply lipstick (if you want lipstick not to touch the cup or fade, you can spread a layer of paper towel on the lipstick, dip a proper amount of loose paint in the lipstick, and brush it several times, the effect is better.

9 Pay attention to avoid color difference between the neck and face. You can apply sunscreen spray to the neck to prevent large color difference, so that the makeup of the whole face looks more harmonious.

Ok, ladies and gentlemen, that’s all for today’s beauty content. See you next time!