Continue to plug in the road of the strong sports car

BYD Qin 100 Huanxin debut official guide price of 209,900 yuan.

On February 27, 2017, BYD’s plug-in sports car, Qin 100, was officially listed, with an official guide price of 209,900 yuan. After enjoying the policy support of 36,000 yuan and saving about 17,000 yuan in purchase tax, travel tax, etc., the actual national payment price of Qin 100 Electric in the future is 173,900 yuan. At the same time, BYD Auto Finance Company will provide a new energy finance scheme with a zero interest rate, and the payment will be as low as 100 yuan in 100 days, so that consumers can enjoy a green life more easily.

BYD Qin is a plug-in hybrid vehicle for personal consumption market, which has become an important driving force for the popularization trend of new energy vehicles in China. It has changed consumers’ inherent concept of new energy vehicles in the past, cultivated the first domestic users who changed their travel modes through new energy vehicles, and injected confidence into the development of China brand in the new energy vehicle market.

Since its listing at the end of 2013, BYD Qin has nearly 70,000 car owners, ranking first in domestic new energy vehicles, and its technology, quality and reputation are still in a pioneering position in the industry.

Qin 100, which is listed this time, inherits the core technical advantages of "dual engine and dual mode", and has been sincerely upgraded in environmental protection performance, driving control performance, appearance and interior decoration, intelligent technology and other aspects, and is committed to providing consumers with a better driving experience, so as to continue China’s road of being a strong player by mixing new energy sports cars.

Green line worry-free: pure electric cruising range exceeds 100 kilometers

Qin 100 inherits the advantages of BYD’s new energy technology, strives to alleviate consumers’ travel concerns and popularize the worry-free green lifestyle of "short-distance pure electricity and long-distance hybrid". Equipped with a battery with higher energy density and better safety and a smarter battery management system, the pure electric endurance of Qin 100 has increased from 70 kilometers to 100 kilometers-not only exceeding the mainstream plug-in hybrid vehicles on the market, but even longer than many entry-level pure electric vehicles. At the same time, the pure electric cruising range of 100 kilometers has also set a new record for plug-in pure electric cruising maintained by BYD itself, so that the technology of new energy vehicles in China continues to maintain the international high level.

For consumers, Qin 100′ s ultra-long pure electric cruising range of 100 kilometers has greatly improved the zero-oil travel radius, and the comprehensive fuel consumption of 100 kilometers has also been reduced to 1.2L The use of "replacing oil with electricity" will save consumers a lot of car costs. At the same time, the stronger battery life also reduces the frequency of user charging and improves the convenience of use. Coupled with the very low threshold of charging hardware (household power supply, wall-mounted charging box and public charging pile can all charge Qin), Qin 100 has further promoted the popularization of new energy vehicles, making more and more consumers willing to join the ranks of green travel.

Full control: event-level adjustment, Qin 100 control comprehensive upgrade

For a long time, the pursuit of speed pleasure and driving pleasure has been deeply engraved in BYD Qin’s product genes. As early as the end of 2013, when Qin came out, with the "dual-engine power" hybrid system composed of 1.5TI engine and motor, with total power of 217kW and total torque of 479N·m, Qin Neng achieved an amazing achievement of 0-100km/h acceleration of only 5.9 seconds, which refreshed the industry’s understanding of the sports performance of hybrid cars.

In 2014, Qin became "the first new energy vehicle in the world to participate in rally", and won the SAE category of China Rally Championship (CRC) for three consecutive years. In 2016, Qin won several awards in China CCPC with zero modification.

The rigorous and fierce competition not only verified Qin’s technology and quality, but also accumulated rich experience in research and development and adjustment for the newly upgraded Qin 100. Thanks to this, Qin 100 optimizes the chassis structure, EPS steering program, electronic control program and other parts, and the handling, driving stability and comfort of the whole vehicle have been greatly improved.

Specifically, Qin 100 changed the connection position of the front suspension stabilizer bar from the swing arm to the shock absorber, and the rear suspension was upgraded to a high-performance multi-link independent suspension. Coupled with the use of a series of lightweight materials, it has high chassis hardware specifications and excellent driving texture. In addition, Qin 100 transferred the power battery from the trunk to the floor of the car body, which not only effectively reduced the height of the center of gravity of the whole car and reduced the roll range of the car body, but also expanded the trunk space to 450L, greatly improving the practicality of the trunk.

In order to verify the evolution results of handling, BYD Qin 100 "went to the track before listing", and won the SAE group championships in Changchun Station and Jixi Station in succession. The chassis technology, power matching and vehicle quality stability have been rigorously and fully tested to ensure that vehicles can create speed and passion for consumers with high-quality driving and control experience.

Enjoy the fun: central control, large screen, real-time interconnection, smart car life

Brand-new three-dimensional grille, Dynasty series Chinese logo, cool wheels and LED light guide taillights all make Qin 100 look more scientific and technological. After opening the car door, you will find that a conspicuous 12.8-inch ultra-large HD touch capacitive screen and its open Carpad Android car system are the essence of profoundly interpreting Qin 100 intelligent technology.

This system integrates powerful functions such as audio-visual entertainment, Bluetooth phone, intelligent voice control, radio, voice navigation, 4G network, CarLife, Phonelink car interconnection, etc. Drivers and passengers can realize rapid interconnection and mutual control with the owner’s smart phone through data cable, Bluetooth or Wifi, and can experience various application services safely and quickly in the car. Combined with the 12.8-inch ultra-large high-definition touch capacitive screen with great impact, it brings both visual and tactile enjoyment to drivers and passengers. In order to create a real-time interconnected driving experience, Qin 100′ s Carpad Android in-vehicle system also has a built-in wireless network card and a 4G module, which can satisfy drivers and passengers’ fun of surfing the Internet anytime and anywhere.

In addition, Qin 100 is also equipped with two kinds of 12.3-inch full LCD digital instruments with adjustable UI interface, 360 ultra-high-definition panoramic image system (4.0), PM2.5 green clean system, mobile power station, one-click convenient cloud service, full of scientific and technological remote control driving and other 100,000-yuan equipment for car owners to choose individually, so as to enhance the driving experience of car owners in an all-round way.

So far, BYD Qin has been listed for more than three years, and it continues to lead the development of the industry and has been recognized by many consumers. With BYD’s "Electric Future" providing value-added experience in the whole value chain, Qin 100 will further provide customers with three value leaps beyond expectations: technology, products and services. It can be predicted that Qin 100, whose comprehensive strength has been significantly improved, will seize more market share, continue to write the legend of the strong plug-in sports car in China, and help BYD brand to continue to be the leader of new energy vehicles.

　　Huawei usually releases new P-series machines in the spring, and it’s the P70 series this year. According to mobile phone China, Huawei P70 series has a lot of news on the Internet, but not much about the price. Some digital bloggers recently broke the news that the price of Huawei P70 series may be similar to that of Mate60 series.

　　Huawei P70 series imaginary map

　　Recently, a blogger wrote that what is the price of Huawei P70 series? Refer to the Mate60 series, which is not bad. In the comment area, some netizens suspected of pollen said that the P70 series would be cheaper than the Mate60 series, while bloggers replied that it was "not much cheaper", which seemed to confirm the speculation that the P70 series was relatively cheaper. In addition, some netizens asked whether Huawei P70 series will continue the color scheme of Rococo White, while bloggers said that P70 series has white, but it is not necessarily Rococo White.

　　Let’s review the price of Huawei Mate60 series:

　　Huawei Mate 60-12 GB+256 GB 5499 yuan; 12gb+512gb5,999 yuan; 12GB+1TB 6999 yuan

　　Huawei Mate 60 Pro-12 GB+256 GB 6499 yuan; 12GB+512GB 6999 yuan; 12GB+1TB 7999 yuan

　　Huawei Mate 60 Pro+-16GB+512GB 8999 yuan; 16GB+1TB 9999 yuan

　　Huawei Mate 60 RS extraordinary master-16GB+512GB 11999 yuan; 16GB+1TB 12999 yuan

　　According to the blogger’s news, the starting price of Huawei P70 series should be less than 5499 yuan. In addition, the starting price of Huawei P60 series is 4488 yuan, so the starting price of P70 series can be expected.

CCTV News:In August of this year, a video of an online cargo anchor stopped by the police during the live broadcast was circulated on the Internet. The video was only 30 seconds long, but it attracted a lot of netizens’ attention, and they speculated why the anchor was taken away by the police during the live broadcast. Recently, the Shanghai police confirmed that this video took place in an arrest operation by the police in Hangzhou, Zhejiang Province. At that time, the network anchor and his operation team were conducting a live webcast to bring goods, and they were selling counterfeit and infringing goods.

Shanghai police confirmed to reporters that this video took place in an arrest operation in Hangzhou, Zhejiang Province on August 28. This live broadcast room belongs to a live broadcast anchor named Silent M07. At that time, she was broadcasting live with her operation team. With the stunned expression of the anchor and the appearance of plainclothes policemen, the whole live broadcast came to an abrupt end, and this scene also shocked hundreds of thousands of netizens who were watching the live broadcast.

On the spot, the police controlled 7 people, in addition to the anchor with the goods, there are alsoFourStaff of the operation team and two staff of the supplier. A large number of goods, such as clothing, shoes and hats, jewelry and watches, were also seized at the scene, which was the reason for this action.　

More than 50 people were arrested in 8 dens for manufacturing and selling counterfeit goods.

Not only that, but at the same time, multi-channel police launched operations in Zhejiang and Guangdong. According to the police, the goal of this operation is to crack down on criminal gangs that manufacture and sell counterfeit goods. During the operation, more than 50 criminal suspects were arrested, 8 dens were investigated, and more than 3,000 counterfeit luxury brands’ bags, clothing and other commodities were seized on the spot.

Knowing the fake and selling fake "online celebrity" anchor has become a sales promoter.

Recently, the Shanghai police announced the latest development of the case. Of the more than 50 suspects arrested at present, 41 have been arrested by the procuratorate, and the case is under further investigation. Then, how did this anchor with a million fans go to the road of knowing fakes and selling fakes, and how did it attract the attention of the police? During the investigation, the police found that the anchor tried every means to avoid the brand of the goods he sold in the live broadcast. All indications showed that the anchor and members of the live broadcast team knew that a large number of goods they sold were counterfeit and infringing goods.

So who is this anchor who was taken away? According to the police, the anchor network is named Silent M07, whose real name is Liao, and he is 27 years old this year. In 2017, she signed a contract with a brokerage company to become an online shopping anchor, and began to open a live broadcast room on a well-known e-commerce platform, specializing in women’s wear and accessories. Due to his professional experience as a graphic model, Liao accumulated millions of fans in just three years and became a "head anchor".

There are a lot of abnormal phenomena in the live broadcast that attract the attention of the police.

As one of the many anchors with goods, why do the police pay so much attention to Liao’s live broadcast? Things have to start from May this year. This year, affected by the epidemic, the online shopping form of live broadcast with goods is increasingly recognized by netizens, but there are a lot of unusual phenomena in Liao’s live broadcast.

During the police investigation, it was found that Liao lived for nearly seven or eight hours every day, sometimes as long as 10 hours, and lived almost every day all year round. In the long-term live broadcast, there are often some clothes, jewelry, watches, etc. suspected to be well-known luxury brands. However, Liao never clearly stated the brand of the goods in the live broadcast room, and also blocked the trademarks on the goods.

Deliberately compare the counter price when displaying fake goods.

At the same time, when she shows the goods, she often takes out the genuine counter price as a comparison. Some luxury goods that cost tens of thousands or even hundreds of thousands are only one-tenth or even lower when she broadcasts live, so as to attract consumers to buy.　

Not only that, the brand logo will be covered in all the links of goods suspected of infringement. At the same time, the police found that all the live broadcast pages would be hung with the words "download, delete and play back, keep up with the rhythm", which is very different from the practice of retaining playback in the general live broadcast room.

Unscrupulous merchants use "online celebrity Live" to increase the sales of fake goods.

Because of the strong ability to bring goods, fake merchants have asked Liao to bring goods. Merchants come here, and Liao’s team accepts all the orders, and the business is getting bigger and wider.　

The police investigation found that the fakes recommended by Liao’s live broadcast came from different businesses. Because the traditional online shopping platform has made great efforts to investigate and deal with counterfeit and infringing goods, in order to expand its sales,business operatorI met Liao’s live broadcast team through an intermediary introduction.

The words "a little better" in the mouth of merchants are very implicit. Usually, the prices of their goods are close to genuine prices, and no one cares at all, but they are enthusiastically sought after by fans in the live broadcast room.

The fake merchants with high commission also provide extra appearance fees.

Selling fake goods not only brings huge commission income to Liao’s team, but also provides an extra appearance fee for the fake merchants. Under the temptation of dual interests, Liao’s live broadcast room began to become a popular channel for the sale of counterfeit goods. Police investigations found that nearly 30 of the hundreds of businesses that cooperated with Liao were suspected of selling counterfeit luxury goods.

Many fake merchants have come to the door to ask for goods, and Liao also accepted them according to the order. At the same time, the live broadcast platform is not supervised, and the brokerage company never asks questions, which has become a hotbed for illegal crimes.

In the first three quarters, there were 21,900 complaints related to live broadcast.　

Not long ago, the statistics of the first three quarters of 2020 of the national 12315 platform released by the State Administration of Market Supervision showed that. In the first three quarters of this year, complaints about online shopping accounted for 31.85% of the total number of complaints and reports, and a total of 21,900 complaints and reports related to live broadcast were received, up 479.60% year-on-year, and live broadcast claims accounted for nearly 60%. The demands related to live broadcast mainly focus on jewelry, clothing, shoes and hats, household items and so on. Immediately the annual "Double Eleven""Is coming, how to make the live broadcast bring benefits and convenience to buyers, but also more reassuring, which is an urgent problem for live broadcast platforms, online shopping platforms, merchants and anchors.

Wen | Buer Research Institute Yi Xin Zi Qing

Following the price reduction of Tesla at the beginning of the year, in August this year, new energy vehicles once again set off a new wave of price reduction. Brand officials, such as Zero Run and Weilai, announced the price reduction, and the ideal was to "reduce the price in disguise" by releasing new cars.

On August 8th, LI (02015.HK) announced the second quarterly report of 2023. Although the net profit of the second quarter increased, its share price showed the opposite trend.

On the day of the financial report, its US stock price closed down by 8.62%; The next day (August 9), Hong Kong stocks closed down 5.52%.

As of August 14th, LI closed at HK$ 160.90 per share, corresponding to a market value of HK$ 335.4 billion (about RMB 311.1 billion).

According to the latest data released by Ideal, its delivery volume in the second quarter reached 86,533 vehicles, up 201.6% year-on-year and 65% quarter-on-quarter. In July, the delivery volume was 34,134 vehicles, up 227.5% year-on-year and only 4.7% quarter-on-quarter.

According to the announcement of LI, it is estimated that the delivery volume in the third quarter is only 100,000-103,000, equivalent to 33,000-34,500 vehicles per month. Based on this data, it is speculated that the growth of ideal monthly delivery volume may stagnate.

According to its second quarterly report, "Buer Research" found that in the second quarter of this year, LI’s revenue was 28.65 billion yuan, a year-on-year increase of 228.1%; The net profit was 2.31 billion yuan, turning losses into profits year-on-year, up 147.4% from the previous month.

In the second quarterly report, the ideal revenue doubled, but the strategy of re-marketing may continue. The R&D expenditure in the ideal second quarter was 2.43 billion yuan, up 58.4% year-on-year and 31% quarter-on-quarter. Sales, general and management expenses were 2.32 billion yuan, up 74.3% year-on-year and 40.4% quarter-on-quarter.

Source: official website, LI

At present, LI’s production capacity is limited to 8,000 vehicles per week, and the production capacity of parts suppliers has fallen into a bottleneck, which is also a challenge it faces in the second half of the year.

According to the financial report meeting in the second quarter, due to the development of economic situation and the upgrading of enterprise organization matrix at the beginning of the year, it is ideal to lower the planned annual sales target of 360,000 vehicles to 300,000 vehicles.

Today, the new energy vehicle has entered the second half, and the industry volume has been intensified; Although LI turned losses into profits year-on-year, how long can the story of its profitability be sustained and increased?

In March of this year, the new forces of building cars suffered a double crit.

The first crit comes from the continuous price reduction war of peer TSLA, and the second crit is the government-enterprise subsidy jointly initiated by Hubei Dongfeng. The fuel vehicle market is "chaotic", which makes new energy vehicles suffer crit.

As one of the Three Musketeers, a new force in car-making, LI has previously published the 2022 annual report and the first quarterly report in 2023. Although the revenue in 2022 has achieved substantial growth, it is still at a loss.

According to its financial report, "Buer Research" found that in 2022, LI’s revenue was 45.29 billion yuan, a year-on-year increase of 67.7%; In the same period, its net loss was 2.03 billion yuan, up 531.42% year-on-year, making it the most serious year since the listing of US stocks in 2020.

Among them, the ideal automobile sales revenue in 2022 is 44.106 billion yuan, accounting for 97.39% of the total revenue. According to "Buer Research", due to the increase in R&D investment and rising operating costs in 2022, the automobile sales revenue failed to catch up, which led to the further expansion of LI’s net loss.

Under the new energy automobile track, it still takes time to accumulate and reserve funds to transform R&D investment into automobile production capacity.

Although the capital reserve has been expanded after the dual listing, more and more car-making competitors and intensified competition in sub-sectors seem to be shortening the ideal "new" time window.

01 landing in Normandy

In 2015, after leaving office in car home, Li wanted to start a business again, aiming at the field of new energy vehicles. At that time, Tesla was in the limelight, and many Tesla "fans" emerged in China.

Source: LI founder-Li Xiang-LI Guan Wei

Since then, Li Xiang’s brand ideal of new energy vehicles has stood out, and he, together with Weilai Automobile and Xpeng Motors, has been called "Three Musketeers".

In 2019, when the ideal first car, Li ONE, was officially launched, Li Xiang said frankly, "I have been in business for 20 years, and today is my most nervous day, and it is also the Normandy landing day of the company".

In July 2020, above the new energy outlet, it was ideal to land on Nasdaq in the United States, and the IPO was priced at $11.5 per share, with the highest increase of more than 50% on the first day of opening.

On August 12, 2021, LI landed on the Hong Kong Stock Exchange, becoming the second new car-making force to achieve dual listing in Hong Kong stocks after Xpeng Motors.

Although the new energy outlet is still there, the competition of the Three Musketeers, a new force to build cars, is intensifying. Compared with the increasingly full product matrix of Weilai and Tucki, the outside world is quite worried about the ideal car-making pace: the 2020 Li ONE that landed in Normandy has been sold for nearly three years, and the ideal finally got the new 2021 Li ONE.

Source: official website, LI

According to the ideal quarterly report in 2023, its total revenue in the first quarter was 18.79 billion yuan, up 96.5% year-on-year and 6.4% quarter-on-quarter. In the same period, the net profit was 934 million yuan, turning losses into profits. In addition, the ideal annual gross profit margin in the first quarter of 2023 is still declining.

According to "Buer Research", the ideal main revenue source is vehicle sales, and its vehicle sales revenue in the first quarter of 2023 was 18.33 billion yuan, accounting for 97.55% of the total revenue.

The increase in sales revenue in LI is mainly due to the increase in delivery volume in the first quarter and the increase in the average selling price of ideal L series models. In addition, the revenue and delivery have been greatly improved, which has also enabled LI to turn losses into profits.

Entrepreneurship means choosing the path of extended-range technology and relying on an extended-range electric vehicle to conquer the world. The ideal can be described as a different kind among the three musketeers, a new force in building cars. However, the increasingly strict policy supervision is like the sword of Damocles hanging overhead, and it is ideal to make up for the autopilot technology.

Li Xiang once said frankly, "In terms of autonomous driving, compared with Tesla and Tucki, we have to make up lessons." According to the plan, this year’s ideal research and development is continuously invested; In the first quarter, its R&D expenditure was 1.85 billion yuan, up 34.8% year-on-year; In the second quarter, its R&D expenditure was 2.43 billion yuan, a year-on-year increase of 58.4%.

When the market structure of the new force of car-making is initially determined, the competition of new energy vehicles has entered the second half: the sales and mass production targets of 280,000-300,000 vehicles, and the fierce competition of autonomous driving technology.

As a supporter of the "10,000-hour Law", Li Xiang once wrote in Weibo, "I have trained more than 60,000 hours in the automobile industry since 2004, and I am more confident in my major".

It seems that the capital market that votes with its feet is not satisfied with Li Xiang’s "10,000-hour law".

By comparing the PE value (P/E ratio) and the PB value (P/B ratio) of the Three Musketeers, a new car-making force, it was found that by the close of the US stock market on August 12th, EDT, except LI, the PE values of the new car-making force were all negative, with the PB values of Tucki 2.81, Ideal 6.23 and Weilai 7.63 in turn, while the PB value of Tesla was 15.06.

Among the three musketeers, the ideal PB value ranks second, which is about 1/10 of Tesla PB value. The higher the PB value, the higher the valuation of enterprises in the capital market.

As of August 12th, EST, the US stock market closed, with an ideal market value of $42.18 billion, while Tesla’s market value has passed the $700 billion mark.

02 on the new speed.

On May 25th, 2021, Ideality released the 2021 Li ONE in Beijing, which was different from the enthusiastic conference site. The capital market reacted coldly and fell immediately after the opening of the day. Only one day later, it is ideal to announce the financial report for the first quarter of 2021, from profit to loss.

"Li Xiang, you owe an explanation to the owner who picked up the car in April and May." After the release of the 2021 Li ONE, Li Xiang’s Weibo was overwhelmed by the owner’s doubts.

According to the ideal plan, after the production and sales of the 2021 Li ONE model begin, the production of the 2020 model will stop. The car owner who just bought the old model of Li ONE soon felt that he had been "cleared of inventory" by routine. Although it is ideal to provide four paid upgrade schemes for old car owners, it still cannot satisfy the skeptics.

In August of the same year, a similar scene was once again staged in the ideal riders group: the prospectus revealed that the ideal will launch a new full-size SUV in 2022, and compared with the existing products, the size, hardware and intelligent configuration have been improved in many aspects.

Source: LI Guanwei

To some extent, the rapid iteration of new energy vehicles is accelerating the depreciation of the value of the previous generation models. Anxiety, confrontation and other emotions spread between riders waiting for a full-size new car and owners who have already picked up the car.

According to "Buer Research", the innovative technology of new energy vehicles is both a spear and a shield. Compared with traditional cars, the product cycle of new energy vehicles is shorter; How to balance customer perception and product iteration has also become an ideal test.

However, the other side of the coin is the risk brought by the thin product line, and any fluctuation in Li ONE may trigger a chain reaction.

In order to change this situation, it is ideal to replace Li ONE with L8 and L9 from the second half of 2022.

In the fourth quarter of 2022, the ideal delivery volume was 46,319 vehicles, a year-on-year increase of 31.5%; In the same period, Weilai and Tucki delivered 40,052 vehicles and 22,204 vehicles respectively, both of which increased year-on-year.

By the end of 2022, it is ideal to deliver 133,246 vehicles throughout the year, up 47.2% year-on-year; Although it did not reach the expected goal of LI, it was slightly ahead of Weilai Automobile’s 122,486 vehicles and Xpeng Motors’s 120,757 vehicles in terms of the number of deliveries in 2022.

By the end of January this year, LI’s monthly sales even exceeded the combined monthly sales of Weilai Automobile and Xpeng Motors.

In the first quarter of this year, the ideal delivery volume was 52,584 vehicles, a year-on-year increase of 65.8%; The deliveries of Weilai and Tucki in the same period were 31,041 and 18,230 respectively.

The outbreak of black swan is only a small probability event. If compared with the same industry, to some extent, the large data fluctuation of ideal sales revenue is related to its single product structure.

In the view of "Buer Research", in the early stage of starting a business, the 2020 Li ONE solo combat can unite all the superior resources; However, due to the lack of product matrix, ideal is losing its position in the price range, and it is easy to fall into the situation of weak subsequent growth.

Expanding the product matrix is imminent. On August 3 this year, it officially launched the ideal L9 Pro. According to the ideal plan, it is expected to launch the first pure electric vehicle MEGA； by the end of 2023. And in 2024, four new cars will be released, including an extended-range SUV and three pure electric models.

Source: official website, LI

It is not easy to "upgrade" new energy vehicles, and R&D investment is similar to "arms race"; Only from the number of patents and invention patents in 2020, the ideal is relatively backward.

Intelligent driving is the focus of LI’s current layout. This year, the ideal plan is to land the "NOA" function in 100 cities.

At present, LI has successfully opened the urban NOA internal test in Shanghai and Beijing, and completed the first test drive of urban NOA and commuter NOA in Beijing. It is expected that in the third quarter, Ideal will also open the commuting NOA function to "early bird users".

In the view of "Buer Research", when the potential of new energy vehicle track is highlighted, attracting many car-making forces to enter the market, the competition in market segments will become more intense.

Regardless of the technical path, ideally, the time window of the new product matrix is limited, and it is urgent to find a balance between iterative novelty and customer perception.

03 Flag of Li Xiang

In February 2021, Li Xiang said in an internal letter that by 2025, it is ideal to win 20% of the market share and become the first intelligent electric vehicle enterprise in China; In 2030, it will go further and become the first intelligent electric vehicle enterprise in the world.

In the second quarter of this year, Li Xiang set a new Flag: the ideal total sales this year will exceed the target at the beginning of the year by 10%-20%. The ideal target at the beginning of the year is annual sales of 306,000 vehicles, and the adjusted sales volume is expected to be 336,000-366,000 vehicles.

According to the latest data released by Ideal, its delivery volume in the second quarter reached 86,533 vehicles, up 201.6% year-on-year and 65% quarter-on-quarter. And delivered 34,134 vehicles in July.

In terms of production capacity closely related to the delivery volume, the "Buer Research" found that the annual production capacity of the ideal Changzhou factory in 2020 will be about 100,000 vehicles, and the annual production capacity of the factory will increase to 200,000 vehicles after upgrading.

After the release of Q3 financial report in 2022, Shen Yanan, the ideal co-founder and president, announced his resignation. He helped LI choose to build his own factory in Changzhou. This adjustment is regarded as a large-scale change since the establishment of Ideal.

At the ideal second-quarter financial report meeting on August 8, Li Xiang said that at present, due to the influence of supplier supply, the production capacity is in a bottleneck.

Earlier, there were media reports that Ideality was contacting Beijing Hyundai and hoped to receive its first factory that had stopped production. At present, the Beijing base is expected to be officially put into production at the end of this year. In addition, it is reported that the production plan of the ideal third factory, Chongqing production base, has stopped.

According to "Buer Research", if we want to achieve production and sales of 1.6 million vehicles in 2025, we need a strong production capacity reserve. The only Changzhou factory and Beijing factory may not have enough production capacity to carry their delivery demand, so the construction of new factories is imminent.

Previously, compared with the other two new car-making forces, the ideal offline layout was not dominant and is currently accelerating.

By June 30, 2023, LI had operated 331 retail stores covering 127 cities. In addition, LI operates 323 after-sales maintenance centers and authorized car body and painting centers in 223 cities.

When Internet companies such as Baidu and Xiaomi went off to build cars one after another, the war of new energy vehicles intensified. Regarding the cross-border showstopper, Li wants to speak frankly about the car, saying that the car sales can’t be faked, and the final development depends on the final product.

Although LI is speeding up its running, will Li Xiang’s Flag fall down under many skinny realities?

"Ideal" meets the cold reality

Although the ideal delivery volume since 2023 has been leading the new domestic car-making forces, LI still considers 2023 as "Alexander". In particular, the head car companies headed by Tesla started a price war, which caught the industry off guard.

However, as a "hardware for traffic portal, software for charging service", Tesla model seems to bring new imagination space for new energy vehicles.

When the income of Tucki XPILOT software and Weilai NIOPILOT software increased, Li Xiang declared: "The new Li ONE autopilot is standard, and the future ideal will not charge for autopilot".

"With the development of smart cars, there will be more and more usage scenarios for users and more and more business models." Li wants to put his hopes on another possibility of business model innovation, but it needs to be built on the basis of ownership.

Che Gewana once said, let’s be loyal to our ideals and face reality. On the increasingly crowded track, Li wants to be loyal to his ideals, but he also needs to face reality: the day after tomorrow of new energy vehicles is beautiful, and today is very difficult. The key is whether he can survive tomorrow.

Some references in this article:

1. LI, Sorry for the Old Car Owner, Sina Technology.

2. Li Xiang with Ideal, Taber.com.

3. "The listing price of LI and Hong Kong is HK$ 118, which is 21.3% lower than the suggested subscription price", Caixin.com.

5. "LI’s second-quarter earnings revenue increased significantly, and the decline in US stocks reflected investors’ concerns", interface news.

6. Ideal sells crazy, but it can’t relax its vigilance. Connect sight.

Nearly 950 days after Lei Jun announced that he would "put all his reputation on the line", Xiaomi Automobile finally arrived.

On November 15th, the Ministry of Industry and Information Technology publicized the declaration list of the 377th batch of new products in the Announcement of Road Motor Vehicle Manufacturers and Products, among which two pure electric cars with Xiaomi brand appeared.

According to the public information, the models of the two Xiaomi brand cars are SU7 and SU7 Max/Pro respectively. In terms of size, the length, width and height are 4997mm, 1963mm and 1455mm, respectively, and the wheelbase is 3000mm, so they are positioned as C-class cars.

In terms of power battery, SU7 is equipped with BYD’s lithium iron phosphate battery, while SU7 Max/Pro is equipped with Contemporary Amperex Technology Co., Limited’s ternary lithium battery; As for the motor, the motor on SU7 comes from United Automotive Electronics Co., Ltd., and the peak power of the driving motor is 220kW, while the motor on SU7 Max/Pro comes from Suzhou Huichuan United Power System Co., Ltd., and there are two power options: 220kW and 275kW.

According to the information disclosed by the Ministry of Industry and Information Technology, the production address of Xiaomi Automobile is "No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone". It is also reported that Xiaomi’s automobile factory in Yizhuang, Beijing is under construction. The construction of the project is divided into two stages. The first stage began in April 2022 and has begun to take shape. According to Xiaomi’s previous plan, Xiaomi Automobile will be listed in the first half of next year.

The official announcement of Xiaomi Automobile is more exciting than rice noodles in the secondary market. As early as two months ago, the concept of Xiaomi Automobile OEM was heated up by the market. In early November, the news that BAIC Group executives were photographed by the media to attend the closed meeting in Xiaomi Science Park added new evidence to the "rumor that BAIC OEM Xiaomi Automobile", but from the current point of view, Xiaomi Automobile did not choose the direction of OEM.

Although the trademark of Xiaomi’s new car is "Xiaomi Brand", the name of the declared enterprise is Beijing Automotive Group Off-road Vehicle Co., Ltd.. In this regard, industry insiders said that Xiaomi may not solve the problem of production qualification for the time being, and needs the production qualification provided by BAIC. To obtain production qualification, it generally depends on acquiring other automobile brands or taking the OEM route, or obtaining qualification through self-built factories. Xiaomi chooses the latter, which takes a certain amount of time and process, but the products should seize the window period to grab the market, so Xiaomi may continue to apply for independent qualification while using BAIC’s qualification for production.

After Xiaomi’s official announcement on November 15th, Beiqi Blue Valley, the concept of Xiaomi’s OEM, also opened higher and went lower on the 16th, closing up slightly by 0.27%. However, the Xiaomi automobile industry chain has ushered in a collective carnival. According to media reports, insiders revealed that Lei Jun set a sales target of 100,000 vehicles for Xiaomi automobile in 2024 and delivered a total of 900,000 vehicles in the next three years. Such a considerable sales scale naturally brings direct benefits to enterprises in the Xiaomi automobile industry chain, and the capital market has turned to pay more attention to Xiaomi automobile industry chain enterprises.

On the 16th, Jiayun Technology, which cooperated with Xiaomi in marketing, and the co-creation data of smart camera products which cooperated with Xiaomi Eco-chain Enterprise (Chuangmi Technology) all had a daily limit of 20cm, and Yinbaoshan, which provided structural products for Xiaomi, had a new daily limit, while companies that directly provided parts for Xiaomi’s car-making were mixed. According to public information, Titanium Media App has sorted out the list of some enterprises related to Xiaomi automobile industry chain:

Kaizhong stock (603037.SH)

11

Month 1

six

Daily rise and fall: 1

0.00%

Latest market value: 3

5.82

a hundred million

The company is mainly engaged in the design, R&D, production and sales of shock-absorbing components of automobile chassis suspension system and lightweight pedal assembly of control system, as well as the R&D, production and sales of special polyurethane elastomers such as high-performance polyurethane load-bearing wheels in the field of non-automobile parts.

The company’s vibration damping products have synchronous development business with Xiaomi Automobile, and the online control dynamic product field invested by the company has synchronous development business with Xiaomi Automobile.

Aotejia (002239.SZ)

11

Month 1

six

Daily rise and fall:

10.07%

Latest market value: 9

9.24

a hundred million

The company is mainly engaged in the research, development, production and sales of various automobile air-conditioning compressors and automobile air-conditioning systems.

In September 2023, Aotejia said on the interactive platform that Xiaomi Automobile is a company customer, and according to the current fixed-point situation, it is expected to provide automotive thermal management products to this customer.

Pengling shares (300375.SZ)

11

Month 1

six

Daily rise and fall:

7.22%

Latest market value:

49.33

a hundred million

The company is an automobile parts supporting enterprise integrating design, research and development, production and sales. The main products are automobile fluid pipes and sealing parts.

The company said that it will provide fluid pipeline products for Xiaomi Automobile.

Yachuang Electronic (301099.SZ)

11

Month 1

six

Daily rise and fall:

6.60%

Latest market value:

45.88

a hundred million

Authorized distributor of electronic components, the specific products include photoelectric devices, memory chips, passive components and discrete semiconductors, etc. The products are mainly used in the field of automotive electronics.

The company said that it has indirectly carried out business cooperation with Xiaomi Automobile, and it is now in a small batch stage.

Liyuan Information (300184.SZ)

11

Month 1

six

Daily rise and fall:

-5.69%

Latest market value:

80.32

a hundred million

Mainly engaged in the promotion, sales and application services of IC and other electronic components.

The products of ROHM (Roma), JAE (Avionics) LUMILEDS (Lumens), KDS (Vacuum), ST (Italian), ON (On) are directly and indirectly supplied to Xiaomi and its foundries, which are mainly used in various terminal products of Xiaomi. For Xiaomi Automobile, at present, the company only carries out pre-sample delivery and small supply, and the company will continue to pay attention to the cooperation with Xiaomi Automobile.

Faw fuwei (600742.SH)

11

Month 1

six

Daily rise and fall:

1.08%

Latest market value:

76.31

a hundred million

Products include the design, research and development, manufacture and sales of automobile parts such as automobile seats, instrument panels, door panels, seat frames, bumpers, grilles, rearview mirrors, auto filter, automobile lighting devices, automobile stamping products, wheel assemblies, automobile electronics, etc.

The company said that a number of molecular companies have entered the purchasing group of Xiaomi Automobile, but they have not obtained the mass production business of Xiaomi Automobile.

Weifu Hi-Tech (000581.SZ)

11

Month 1

six

Daily rise and fall:

0.25%

Latest market value:

163.12

a hundred million

The main business products are diesel fuel injection system products, automobile exhaust aftertreatment system products and intake system products.

The company indirectly shares the enterprise United Automotive Electronics Co., Ltd. as the supplier of Xiaomi automobile engine.

Wanxiang Qian Chao (000559.SZ)

11

Month 1

six

Daily rise and fall:

0.18%

Latest market value:

181.71

a hundred million

Specializing in the production of chassis and suspension system, automobile braking system, automobile transmission system, automobile fuel exhaust system, hub unit, bearings, precision parts, construction machinery parts and other automobile system parts and assemblies.

The company said that the fast drive shaft products have been supplied to Xiaomi Automobile.

Huayu automobile (600741.SH)

11

Month 1

six

Daily rise and fall:

-0.40%

Latest market value:

548.89

a hundred million

The main business covers automobile interior and exterior accessories, metal forming and molds, functional parts, electronic and electrical parts, hot working parts, new energy sources, etc.

The company’s products have been partially supplied by Xiaomi automobile related models.

Yin Lun stock (002126.SZ)

11

Month 1

six

Daily rise and fall:

-0.66%

Latest market value:

143.99

a hundred million

Specializing in research and development, manufacturing and sales of various heat exchangers and tail gas aftertreatment products.

In October 2023, when asked whether it had business dealings with Xiaomi Automobile, the company indicated that it had obtained several orders for thermal management products from customers.

Jin Rong Tian Yu (300988.SZ)

11

Month 1

six

Daily rise and fall:

0.13%

Latest market value:

32.76

a hundred million

Focus on technology research and development, manufacturing and product sales of precision metal parts and new energy storage products in the whole industry chain.

In September 2023, the company said on the interactive platform that it had obtained the supporting business of new energy vehicle products such as Xiaomi in the field of new energy vehicles.

The supplier of lithium iron phosphate battery for Xiaomi Automobile is Foday Battery, a wholly-owned holding company of BYD.

Huichuan Technology (300124.SZ)

11

Month 1

six

Daily ups and downs:-

1.10%

Latest market value:

1627

a hundred million

Specializing in industrial automation and new energy related products research and development, production and sales.

Xiaomi automobile engine suppliers include Suzhou Huichuan United Power System Co., Ltd., a holding subsidiary of the company.

Shangluo Electronic (300975.SZ)

11

Month 1

six

Daily rise and fall:

6.50%

Latest market value:

57.87

a hundred million

Mainly for electronic product manufacturers in network communication, consumer electronics, automotive electronics, industrial control and other application fields, providing them with electronic components.

At present, the company indirectly supplies electronic components such as resistance-capacitance sensor, diode and power chip to Xiaomi automobile through Tier1 supplier.

Aerospace Zhizao (300446.SZ)

11

Month 1

six

Daily ups and downs:-

4.52%

Latest market value:

126.53

a hundred million

The main business includes the production and sales of information anti-counterfeiting materials, electronic functional materials and fine chemical materials.

On July 22, 2023, the company said on the interactive platform that its subsidiary Aerospace Molding has successfully entered the supplier system of Xiaomi Automobile and carried out collaborative design of interior and exterior decoration products, and some products have obtained mass production orders.

Haiteko

(

301022.SZ

)

11

Month 1

six

Daily fluctuation: 3.60%

Latest market value: 2.702 billion

Mainly engaged in research and development, design, manufacture and sales of injection molds and plastic parts.

Haitaike said on the interactive platform that the company’s automobile injection mold has been applied to new energy vehicles such as Xiaomi.

Xingyuan zhuomei

(

301398.SZ

)

one

one

Month 1

six

Daily rise and fall

：

-4.04%

Latest market value:

4.842 billion

Xingyuan company has a very mature process system in automobile cylinder, bracket mold, gasoline engine cylinder mold and aluminum radiator mold.

According to the records of the company’s investor relations activities in January 2023, the major domestic new energy vehicle brands under development and expansion include Xiaomi Automobile.

Electrical alloy

（300697.SZ）

11

Month 1

six

Daily fluctuation: 1.96%

Latest market value: 38.17

a hundred million

The main business is the research and development, production and sales of copper and copper alloy products. The main products are divided into electrified railway catenary series products and copper bus series products.

The semi-annual report of 2023 shows that the high-voltage connectors produced by the company are indirectly used in Xiaomi Automobile.

Xiangxin technology

(

002965.SZ

)

11

Month 1

six

Daily fluctuation: -0.95%

Latest market value: 8.351 billion

Specializing in research and development, production and sales of precision stamping dies and metal structural parts.

The company said that it has established a cooperative relationship with Xiaomi Automobile.

Molding technology

(

000700.SZ

)

11

Month 1

six

Daily fluctuation: 3.20%

Latest market value: 8.005 billion

Mainly engaged in the production and sales of car bumpers, rubbing strips and other automotive decorative parts.

BAIC Molding, the company’s shareholding enterprise, is a supplier of Xiaomi automobile.

Demaishi

(

301007.SZ

)

11

Month 1

six

Daily rise and fall:

-1.17%

Latest market value: 2.984 billion

Our main business is research and development, production and sales of precision shafts and precision cutting parts.

The company said that the company’s products are not directly supplied to Xiaomi Automobile, but a directional screw produced by the company was finally used in Xiaomi Automobile.

BYD (002594.SZ)

11

Month 1

six

Daily ups and downs:-

0.14%

Latest market value:

6937

a hundred million

The layout covers the fields of automobiles, batteries, electronics, new energy and rail transit.

The supplier of lithium iron phosphate battery for Xiaomi Automobile is Foday Battery, a wholly-owned holding company of BYD.

Contemporary Amperex Technology Co., Limited (300750.SZ)

11

Month 1

six

Daily ups and downs:-

1.81%

Latest market value:

7967

a hundred million

Focus on the research and development, production and sales of power battery systems and energy storage systems for new energy vehicles.

The company supplies ternary lithium-ion batteries for Xiaomi Automobile.

(Author | Li Jian)

□ Ma Yuan (Chongqing University)

Recently, "tourism partners are accused of being involved in pornography" has attracted attention.It is reported that some netizens found on a social platform that "all-inclusive travel expenses" is becoming a code word. Under the eye-catching title of such posts, it is usually indicated that "girls only, each takes what he needs". In response to this matter, on the 30 th, the relevant staff of the social platform said that at present, a full-scale review has been carried out for the notes related to the "travel partner" in the station, and the problems reflected by the users mentioned in the article have not yet been located. Once the illegal content is verified, the illegal users will be seriously dealt with according to the law.(August 31st.　China News Network)

With the fiery travel, young people are eager to complete a beautiful trip with the partners who resonate with the same frequency, and the "travel partner" comes into being. Behind the "tourism partner", it reflects the new needs of the younger generation in social and tourism consumption. They find travel companions through social media platforms or specific applications and reach a consensus on travel. This way encourages people to get out of the comfort zone, establish contact with strangers and create a unique and unforgettable travel experience together. However, the beautiful vision of sharing travel experiences has changed in social media platforms.

The emergence of new things is bound to be accompanied by some new problems, and the disadvantages of social interaction are gradually emerging. Some lawless elementsBorrowThe name of the child, the fact of illegal transactions, makes the original pure travel contract a tool for illegal crimes. Social networking with partners is plagued by abuse and misleading on social media platforms: for example, words such as "all-inclusive expenses, optional location" or "girls only, each with his own needs" appear from time to time in the copywriting, and some users even mentioned that they were asked if they were looking for a "green partner". The dissemination of this information not onlyGedaSub-socialization itself casts a shadow, which raises people’s concerns about their privacy and security. The existence of this kind of behavior has undoubtedly pushed the social interaction of partners to the forefront of morality and law, and the future development of social interaction of partners has become vague and uncertain.

The response of the platform involved has taken a positive step.DandaThe abuse of sub-socialization exists not only in one platform, but also in other social platforms. Therefore, all major social platforms should strengthen the audit mechanism, strengthen the monitoring and control of platform content, and contribute to optimizing the network ecological environment. Government departments also need to continue to exert their efforts in supervision, formulate relevant laws and regulations, and severely punish the abuse of social partners for illegal transactions. In addition, the public’s own risk awareness and moral values are equally important. Virtual identities on the Internet are often difficult to distinguish, and it is not uncommon to transmit illegal information through obvious words and expressions. In social networks, users should be rational, keep their eyes open while holding a group to keep warm, and not be blinded by superficial information to prevent the infringement of criminals.

In today’s society full of alienation and social pressure, partner socialization provides a unique and beneficial way for some people to interact. We can’t let the behavior of a few abusers,And denyThe positive value of social interaction. Therefore, all sectors of society need to work together to protect the purity and legitimacy of partner socialization, and strive to ensure that partner socialization is not distorted as a tool for illegal transactions while meeting people’s social needs, so that partner culture can continue to radiate warmth and friendliness and bring positive energy to society.

Text/Yangcheng Evening News All-Media Reporter Li Li

On March 28th, the 8th China Public Welfare Annual Conference was held in Tsinghua University. The theme of this year’s annual meeting is "Keep your passion, keep going". It is hoped that through the "aggregation effect" of the annual meeting, the public welfare undertakings of "improving social efficiency, creating social atmosphere, participating in social incentives and building modern civilization" will continue to create new social values.

In order to carry forward the positive energy of society, lead more people to participate in public welfare undertakings, and jointly help new formats and modes such as live broadcast, short video and instant e-commerce to standardize healthy and sustainable development, Public Welfare Times held the launching ceremony of "China Public Welfare Anchor List" at this annual meeting.

The Public Welfare Times compiled and published the "China Public Welfare Anchor List", and the "China Public Welfare Anchor List Office" was responsible for the collection, compilation and publication of public welfare practice cases in the anchor field, and praised celebrities, network anchors, content creators, caring enterprises, etc. who made outstanding contributions to society, so as to make digital public welfare communication more social. The establishment of this list not only reflects the society’s attention to digital public welfare, but also highlights the positive role of network anchors and content creators as public figures in spreading positive energy and leading social fashion.

"Find the power of example and carry forward the spirit of public welfare!" Next, China Public Service Anchor List will hold a series of special events on public service cultural themes, such as "China Public Service Good Things" and "Digital Public Service Competition". Together with major network platforms, high-quality anchors, social celebrities, caring enterprises and public service brands, we will build a digital and sustainable public service ecosystem through digital empowerment.

　　Jinghua Times News (Reporter Jia Ting Meng Fanze) Yesterday morning, the reporter learned from the press conference of the Ministry of Culture that 19 webcast platforms, such as Betta and Huya, were included in the list of illegal and illegal Internet cultural activities because they were suspected of containing obscenity and violence. Liu Qiang, deputy director of the Cultural Market Department of the Ministry of Culture, said that a blacklist system will be established for online platforms and anchors that repeatedly violate the rules, and credit punishment will be imposed, and business activities of violators will be prohibited or restricted.

　　19 penalty results will be announced in time.

　　Liu Qiang, deputy director of the Cultural Market Department of the Ministry of Culture, said that there are two main types of violations in the webcast platform investigated this time. One is that the live broadcast platform for performing arts provides online performances that promote obscenity, pornography and harm social morality. Some "anchors" sexually tease and hint through body and language, and there are violations such as "flashing" and "teasing" to win the audience’s attention and attract the audience to pay for virtual gifts, which is vulgar and indecent and has a bad social impact. Furthermore, the game live broadcast platform provides the game content display with gambling, violence and abetting crime, such as the live broadcast of gangster-themed games "Grand Theft Auto (GTA)5" and "Dragon 0", etc., with bloody pictures and abetting crime, and the live broadcast of illegal game "Zha Jinhua", etc., which promotes gambling behavior and violates social public order and good customs.

　　Therefore, in order to standardize the operation order of Internet cultural market such as online performances, the Ministry of Culture issued the 25th batch of investigation list of illegal Internet cultural activities, and 19 online live broadcast platforms such as Betta, Tiger Tooth Live, YY, Panda TV, Battle Flag TV, Dragon Ball Live, Liujianfang and 9158 were included in the investigation list for allegedly providing Internet cultural products that promote obscenity, violence, instigate crimes and endanger social morality.

　　Liu Qiang introduced that the webcasting platform listed in the investigation list has clear violation facts and sufficient evidence. The live broadcasting platform involved in the case should actively cooperate with the investigation, and should strictly abide by the Interim Provisions on the Administration of Internet Culture and strictly implement the responsibility of content self-examination. The Ministry of Culture has deployed comprehensive law enforcement agencies in relevant regional cultural markets to investigate and deal with the enterprises involved in the case according to law, and announced the punishment results in a timely manner.

　　Violation of the "anchor" will be blacklisted

　　Liu Qiang introduced that in the next step, the Ministry of Culture will focus on establishing a long-term management mechanism, and plan to introduce policies to strengthen the management of online performances, and standardize the key links of online performances in terms of management of business entities and post-event supervision.

　　In addition, a warning list and blacklist system for illegal webcasting platforms and illegal "anchors" will be established, and the behaviors of webcasting platforms and "anchors" will be restrained through the credit punishment mechanism to strengthen industry self-discipline. For anchors who repeatedly violate the rules, the platform will be required not to accept them for anchor business; For live broadcast platforms that repeatedly violate the rules, it is possible to stop providing their content.

　　Liu Qiang said that the current popular mobile APP is not an extra-legal place. It is similar in content and form to the webcast platform and will be included in the management process.

　　> > enterprise response

　　We will continue to improve the platform supervision mechanism.

　　Companies including Betta TV, Tiger Tooth Live, 9158, YY, etc. all responded that they will actively cooperate with the actions of relevant state departments, strengthen the audit management of the platform, and jointly purify the network environment.

　　Betta TV said that yesterday morning, Betta and a number of peers participated in the forum of network culture business units organized by the Ministry of Culture, listened to the publicity and management requirements of laws and regulations, and jointly discussed the development norms of the industry. Betta hopes to provide users with quality live broadcast service through its own efforts.

　　Huya Live also said that it will always adhere to a positive and healthy operation idea, resist vulgar content, resolutely support and cooperate with the actions of relevant state departments, and call on peers to jointly safeguard the green environment of the industry and promote the healthy development of the industry.

　　Tiange Group, which belongs to 9158, responded that this time it was notified by the Ministry of Culture that individual anchors in the platform had performed vulgar performances, and the group had closed the rooms and anchors in time.

　　"The results announced by the Ministry of Culture today are a wake-up call for us and the whole industry, which will enable all platforms in the industry to continue to strengthen the supervision of their own platforms and more effectively promote the sound development of the live broadcast industry." Tiange Group said that they will invest more manpower, material resources and financial resources, continue to strengthen the monitoring and management of the platform, and have the confidence to do a better job in platform supervision.

　　YY Entertainment responded that it will continue to improve the platform supervision mechanism and strictly investigate all kinds of illegal and vulgar live broadcast content. The penalties include closing the live broadcast, titles, confiscation of income and deposits.

　　> > news background

　　Frequent pornographic incidents on live broadcast platforms

　　It is reported that in the past two years, webcasting has rapidly developed into a new Internet culture format, and live broadcast forms such as performing arts live broadcast and game live broadcast have emerged one after another, attracting the attention of a large number of netizens, and the market scale has grown rapidly. According to statistics, the number of users of the webcast platform has reached 200 million, and there are about three or four thousand live broadcast "rooms" online at the same time during the daily peak hours of large-scale live broadcast platforms, and the number of users can reach two or three million.

　　At present, there are about 30 enterprises engaged in webcasting in Beijing, and the industry scale is constantly expanding. Since the second half of 2015, obscene and pornographic incidents represented by "live broadcast creating people" have occurred frequently, violating social morality and even gambling and drug-related problems have occurred frequently, and even some enterprises have used this as a means to create gimmicks for financing and listing, and online pornography is facing new challenges. In this context, the Beijing Network Culture Association launched the activity of negotiating a self-discipline convention, taking regulatory measures to solve the problems existing in the current live broadcast platform and implementing the main responsibility.

　　The day before yesterday, the heads of more than 20 major enterprises engaged in online performance (live broadcast) such as Baidu, Sina, Sohu and iQiyi jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that all anchors must be certified in real names from April 18; The webcast room must be marked with watermark; Content storage time is not less than 15 days for future reference; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted.

　　Last night, the reporter observed on several live broadcast platforms, such as fighting fish and battle flags, and found that the convention has not been formally implemented, and many platforms have imposed certain restrictions on the performance and dress of the anchor. For example, "it is forbidden to spread vulgar and pornographic pictures, sounds, words, games and video information, causing vulgar interaction in the venue" and "it is forbidden for women to deliberately expose sensitive parts such as cleavage and buttocks". The flag platform also requires the anchor to maintain the order of the live broadcast room and deal with the illegal audience in time. However, in some live broadcast platforms, there are still naked female anchors, and there are also many viewers who leave messages to tease and ask the anchors to "take off their clothes" and "get up and watch their legs".

Peng Wenjun: We are concerned that since 2012, universities directly under the Ministry of Education have arranged 64 universities to be included in the designated poverty alleviation work system. Colleges and universities in our country have played a vital role in the process of getting rid of poverty, especially in the decisive year, and are indispensable forces in the process of getting rid of poverty in the whole country. In a word, the cooperation between universities and local governments in our country is mainly reflected in the combination of blood transfusion and hematopoiesis, and the combination of wisdom and ambition. In particular, the school’s resources are seamlessly connected with local needs, and the school’s scientific and educational advantages are accurately connected with local resources and development foundations. In the process of participating in poverty alleviation, each university is actively exploring and building a new mode of cooperation between schools and places in combination with its own characteristics and the characteristics of poverty alleviation points. There are mainly the following aspects:

1. Poverty alleviation through education lays the foundation for local poverty alleviation. Colleges and universities make use of the advantages of talents to increase the motivation of local development. For example, teaching, pairing, donation, the construction of smart campus, joint teaching, targeted training, and accurate selection and delivery, many measures can lay the foundation for education in poor areas.

2、科技扶贫促进贫困地区产业发展。高校的学科优势转化为地方发展的引擎，主要体现在统筹学科力量，帮助开展技术攻关。比如湖南大学医学特别有特色，对口扶贫的江华县是瑶族区域中南大学把江华县的瑶医、瑶药充分进行技术攻关，进行帮扶。湖南大学利用生物科学的优势，在定点扶贫的龙葵县攻克羊肚菌的种植技术。这些学科优势为地方脱贫起到了很好的引擎作用。

3、文化扶贫。高校的专业优势能够助推解决区域贫困。像湖南的十八洞村，习近平总书记在视察十八洞村的时候首先提出了精准扶贫，也就是说这个村是精准扶贫的首创地。最后湖南省委托湖南大学建筑规划学科的力量，为十八洞村进行援建和设计。整个村的硬件设计、文化设计全部进行包装，形成了十八洞村脱贫攻坚的模式。这也是一种文化扶持的力量。

4、消费扶贫。高校的资源优势可以为对口的扶贫地提供推手和平台，包括农副产品的生产、加工、销售，可以起到很多助力作用。

总的来讲，校地结合、校地融合对于脱贫攻坚发挥了重大的支撑作用。

　　On April 24th, the press conference of the large-scale music and cultural program "Classic Ode to Youth" jointly created by the Literary Program Center of the Central Radio and Television General Station and CCTV Creative Media Co., Ltd. was held in Beijing. At the press conference, the highlights of this season’s program innovation were introduced, and the theme song of the program was officially released.

　　Zhang Guofei, Convenor of the Cultural and Art Program Center of the General Desk, Huang Xiaoju, Deputy Director of the Art Department of the Ministry of Culture and Tourism, Guo Tong, General Manager of Central Video Media Development Co., Ltd. and Party Secretary and Chairman of CCTV, Liao Changyong, Dean of Shanghai Conservatory of Music, Kang Zhen, Vice President of Beijing Normal University, Wang Lijun, Dean of the College of Arts of Beijing Normal University, Lin Yuan, Director of the Large-scale Activity Center of the Cultural and Art Program Center of the General Desk, Tian Mei, producer of "Classic Ode", Wang Chuanyue, a professor of the Central Conservatory of Music,

　　Ancient and modern ensemble traditional culture "Zhengqing Youth"　

　　Five thousand years of culture, three thousand years of poetry, our culture has never stopped. Poetry has cultivated the inexhaustible spiritual source of Chinese culture, built an eternal and beautiful China, and the poems that have been circulated for thousands of years can still cross time and space and have emotional resonance with modern people. For a long time, "Classic Chanting" has harmoniously integrated Chinese classic poetry and modern pop music with the original mode of "harmony with poetry and song", so that more classics can be seen and heard.

　　Huang Xiaoju, deputy director of the Art Department of the Ministry of Culture and Tourism, said in his speech: "Classic Chanting is a cultural program deeply loved by the people. It has always adhered to the socialist core values as the guide, adhered to the position of Chinese culture, actively promoted the creative transformation and innovative development of poetry art, and reflected the national spirit, the style of the times and the life style with strict content selection, in-depth thinking and exquisite artistic creation, providing a large number of high-quality literary works for the audience.

△ Zhang Guofei, Convenor of the Literature and Art Program Center of the Central Radio and Television General Station, delivered a speech

△ Huang Xiaoyu, Deputy Director of the Art Department of the Ministry of Culture and Tourism, delivered a speech

　　Huanxin upgrades the classic IP "Zhengqing"　

　　As of April 24th, since the six seasons of Classic Poems, a total of 303 classic poems have been sung, 338 groups of classic singers have been invited and 338 classic music works have been created, and this number is still increasing. The new season "Classic Chanting" is a brand-new starting point. The program focuses on the theme of "just youth" and strives to achieve breakthroughs in multiple dimensions.

　　Zhang Guofei, convener of the Cultural Program Center of the General Station, said: "The brand-new launch of" Classic Ode to Youth "is that the General Station adheres to ‘ People-centered ’ Further implement the creative concept of ‘ Creative transformation and innovative development of Chinese excellent traditional culture ’ Another masterpiece of the policy. The program will surely become another example of the integration of traditional culture and contemporary expression innovation. "

　　Program producer Tian Mei introduced the highlights of program innovation on the spot. Ideologically, the program takes "just youth" as the core theme, gathers youthful strength from poetry classics, highlights youthful vitality in music creation, and endows traditional classics with more vigorous vitality and communication power; In the lineup, the program cooperated with several professional art academies to create literary and artistic masterpieces, and invited many experts and scholars in the fields of culture and music to expand the appreciation dimension, further enhancing the musicality, professionalism and cultural connotation of the program content; In addition, the program also links many primary and secondary schools across the country, inviting youth representatives to participate in classic singing, showing the elegance of young people in the new era with a youthful spirit, and practicing "educating people with aesthetic education and educating people with culture".

　　Liao Changyong, Dean of the Shanghai Conservatory of Music, expressed his expectation for the program at the scene: "The Classic Ode is a perfect combination of poetry and music, and it has truly achieved ‘ 1+1 is greater than 2’ The artistic effect of. We often say ‘ Poetry ’ This word, poetry and songs will always be together. I hope that more excellent poetry works will be recommended to you on this stage, and I hope that more well-composed songs and truly classic songs will be introduced on this stage. "

△ Liao Changyong, Dean of Shanghai Conservatory of Music, had an interactive conversation with host Sa Beining.

　　Kang Zhen, vice-president of Beijing Normal University, said, "The classics are passed down and passed down forever. Times are different, but youth comes down in one continuous line. "Classic Poem, Being Youth" actively seeks the convergence between traditional culture and modern values, refines the cultural connotation that meets the needs of the times from classic poems, establishes the aesthetic resonance and spiritual resonance of young people with the voice of youth, and makes more young people become the inheritors and innovators of Chinese traditional culture silently. "

△ Kang Zhen, Vice President of Beijing Normal University, delivered a speech

　　Wang Lijun, Dean of the College of Literature of Beijing Normal University, said: "Beijing Normal University is an old friend and good partner of the program" Classic Ode to Youth ".We are very happy to shoulder the mission of the times better with the general station and the program group, and strive to explore an effective way to transform cultural resources and cultural research results into cultural communication, and work together to create a masterpiece with educational, cultural and contemporary significance, so as to truly realize the cultural ‘ Live ’ Get up, let the beauty of classics and culture enter people’s hearts more and better, and contribute more to telling the story of China and showing the youthful China style. "

△ Wang Lijun, Dean of the College of Liberal Arts of Beijing Normal University, delivered a speech

　　The whole people sang "Positive Youth", the step of forging ahead.　

　　At the press conference, the theme song "Heart has a Direction" of the program "Classic Ode to Youth" was also announced. The song was written and sung by Vae and played by Lang Lang on the piano. Focusing on the theme of "just youth", the melody is progressive from gentle to passionate, expressing the spirit of "just youth" with a clear mind, down-to-earth and unafraid of difficulties. At the same time when the song was released, the program also launched the activity of "Creating a Heart-oriented MV with the Whole Network" on the Internet, inviting netizens to perform "Heart-oriented MV" in various ways, such as cover, second creation, musical instruments, dance, etc. High-quality content will be included in the official video, and participants will have the opportunity to become the protagonist of "Heart-oriented MV" together with Vae and Lang Lang.

　　Wang Chuanyue, Phoenix Legend and Dong Baoshi, guests of the new season program, expressed their feelings and thoughts about participating in this season’s recording and shared their feelings about this season’s theme.

△ Professor of Central Conservatory of Music, tenor singer Wang Chuanyue, pop group Phoenix Legend, and music singer Dong Baoshi have an interactive conversation.

　　In addition to the leaders and guests present, Yu Feng, Dean of the Central Conservatory of Music, Zhuge Yannan, Secretary of the Party Committee of china opera, and Jing Xiaoyong, Secretary of the Party Committee and Chairman of China Oriental Performing Arts Group, also expressed their congratulations and expectations to the program’s launch through video. Yu Feng said: "The classic" is a new release, and many excellent teachers, students and graduates from our college have participated in the creation and singing of the program, adding new vitality and communication to traditional culture with practical actions. " Zhuge Yannan said: "As a literary and art worker, I am very happy to see the brand-new launch of" Classic Ode to Youth ". I hope that this season’s program will make the definition of youth broader, and I also hope that the program will make traditional culture bloom with different vitality. " Jing Xiaoyong believes: "As a cultural program deeply loved by the audience," Classic Chanting "has passed ‘ Harmony with poetry and song ’ The form, which combines Chinese classic poetry with modern pop music, provides many excellent works for the audience. We believe that "Classic Chanting is Youth" will continue to sing the main theme of the new era and show the spirit of China people through the diverse integration of music and poetry, with exquisite masterpieces with rich feelings and profound skills. "

△ Tian Mei, the producer of "Classic Ode", introduced the highlights of this season’s program.

　　Live up to the times and inspire youth! Qinghua Lang’s "Classic Ode to Youth" will be broadcast on CCTV-1 during the May Day holiday, and will lead the audience to start a new poetic youth journey with innovative presentation, so stay tuned.