China automobile brands have never given up on the impact on the high-end market. Especially in recent years, with the "Matthew effect" of the automobile market becoming more and more fierce, the leading independent brands have become more and more brave, and they have independently developed and established technical highlands to launch more competitive products in the market.

With the accumulation of sales volume, the market has proved that the high-end models launched by China brand will not lose joint venture models, whether it is Yan value power or configuration quality control. Among them, the most outstanding performance is undoubtedly Han, and the cumulative sales volume in one year has exceeded 100,000 units.

It is worth mentioning that in the past year, there were 1,127 models on sale in China, of which only 43 models sold more than 10,000 yuan a month. Among them, there are only 8 high-end cars with an overall price of more than 200,000 yuan, of which 4 models are C-class cars, which are,, and Han. In the case of chasing after the tigers, Han was able to stand firm in the market segment of medium and large C-class high-end cars, which gradually proved consumers’ recognition of independent high-end models.

Why does Han stand out from the encirclement?

In fact, there are many independent brands that introduce new models to the high-end market every year, and even some car companies spend a lot of money to invite world-class design and management teams, but few independent brands have successfully squeezed into the high-end market, but why did Han succeed?

Everyone who knows it knows that Wang Chuanfu’s ideas and ideas have always been very advanced. When most independent brands earned their heads off for fuel vehicles, they entered the new energy vehicle market more than ten years ago. It is also Wang Chuanfu’s advanced strategic vision that has been leading the rapid development to become the leader of new energy vehicles today.

Twenty years ago, it was impossible for people to imagine that a battery manufacturer had become the only leader in the field of new energy vehicles. As a car company that started with batteries, it is indeed at the forefront of independent car companies in the new energy vehicle market.

With the continuous investment in R&D and innovation, we have mastered the core technologies of the whole industrial chain of new energy vehicles, such as batteries, motors and electronic controls, and are the only car companies in the world with the core technologies of "Three Electricity", which cannot even be achieved. At the same time, in the current global chip shortage, it is also one of the few car companies that are not troubled by the chip shortage, because they can make chips themselves and do not need to rely on foreign imports.

It is also with strong technical strength as a support that its Hanergy has made great efforts in the new energy vehicle market and even begun to seize the market share of fuel vehicles. In July, the total sales volume was 56,975 vehicles, up 89.4% year-on-year and 14.5% quarter-on-quarter, setting a new brand sales record. Among them, the sales of new energy vehicles accounted for 87.85% of the total sales, which further increased compared with June, reaching 50,057 vehicles. As a representative of autonomous medium and large cars, Han also captured the perfect data of 8,522 cars in July, and in June, the cumulative sales volume exceeded 100,000 cars, which was fully recognized by consumers.

At present, the cumulative sales volume in the new energy market has already exceeded 1 million vehicles, making it the only car company in its own brand that has exceeded 1 million vehicles. From this series of sales data, it is not difficult to see that it has successfully changed from a fuel vehicle enterprise to a new energy vehicle enterprise.

Technical strength is the key to breakthrough.

The core technology is the survival of car companies. Knowing this truth, in the past two years, the research and development of new technologies has constantly subverted the outside world’s perception of the industry. From last year’s "blade battery" to this year’s DM-i super hybrid technology, the advent of each new technology has brought subversive effects.

Chairman Wang Chuanfu once said, "Safety is the greatest luxury of electric vehicles". As one of the core components of electric vehicles, the safety of batteries largely determines the safety performance of electric vehicles. The emergence of "blade batteries" has raised the safety of batteries to a new height, and at the same time, it has made Han stand out in the highly competitive automobile market.

As we all know, the traditional power battery produces the battery core in the form of winding, while the "blade battery" adopts the lamination process. Compared with winding structure, laminated structure has more uniform current density, excellent internal heat dissipation performance and is more suitable for high power discharge. This is like a box of the same size, one full of ping-pong balls and the other full of straightedge. We can easily imagine the help of lamination technology to space utilization. Therefore, the blade battery has better cycle characteristics, safety characteristics and energy density.

Among more than 300 safety tests of power batteries, acupuncture test is recognized as the most demanding test, which can be called the "Everest" of battery safety test.

The acupuncture test removes all the outer garments of publicity packaging, so that the true safety of the battery is naked in front of consumers. No one wants an unstable and explosive battery sitting under his ass. Blade battery became famous by acupuncture test in World War I, and its natural safety skill was promoted to a unique position through the acquired technological blessing.

Self-cultivation of flagship models

It has been a year since Han went public. After nearly a year’s investigation, Han did hand over an answer sheet worthy of the flagship model.

However, with the intensification of competition in the automobile market, the range of consumers’ choices has gradually expanded, so while digging deep into demand, they are also constantly striving to meet the consumption upgrade. For example, the newly listed 2021 Han EV standard endurance luxury model, compared with the 2020 Han EV ultra-long endurance luxury model, only reduces the battery capacity, and other configurations have not changed, but the price has dropped by 20,000 yuan, which is enough to be seen, bringing consumers unexpected product value and charm.

From the perspective of positioning and selling price, the direct competitor of Han EV is undoubtedly that the listing of the 2021 standard endurance luxury version of Han EV has not caused much pressure, because the comprehensive strength ratio of Han EV is better.

From the price point of view, the price of the 2021 Han EV standard endurance luxury model after subsidy is only 209,800 yuan, but the comprehensive cruising range can reach 506km；; The starting price after subsidy is 235,900 yuan, which is not only 26,100 yuan higher, but also the comprehensive cruising range is only 468km.

In terms of charging time, even if it is fast charging, it takes 1 hour to wait, while the fast charging time of the 2021 Han EV standard battery life version is only 0.42 hours, which is about 25 minutes. In other words, compared with Han EV, it not only runs farther, but also has a shorter waiting time for charging, which is especially critical for pure electric vehicles. Another point that has to be mentioned is that the safety in China is well known to all, and consumers have their own opinions on who is safer between the two.

Faced with the continuous price reduction, from the new forces of car-making to traditional car companies, most of them avoid their sharp edges and do not confront them head-on, while Han EV chooses positive hard steel, which is undoubtedly supported by strong technical strength.

Write at the end:

As a well-deserved leader of independent new energy vehicles, the road to transformation is not easy. Behind this is decades of technical research, which gives you a proud technical idea and a competitive capital.

The launch of the 2021 Chinese EV standard endurance luxury car further extends the benchmark product advantage of the Chinese EV industry to the market segment of 200,000+mid-to-high-end pure electric cars, and demonstrates the strength and confidence of China New Energy flagship car to continue to lead the market.

　　Huawei usually releases new P-series machines in the spring, and it’s the P70 series this year. According to mobile phone China, Huawei P70 series has a lot of news on the Internet, but not much about the price. Some digital bloggers recently broke the news that the price of Huawei P70 series may be similar to that of Mate60 series.

　　Huawei P70 series imaginary map

　　Recently, a blogger wrote that what is the price of Huawei P70 series? Refer to the Mate60 series, which is not bad. In the comment area, some netizens suspected of pollen said that the P70 series would be cheaper than the Mate60 series, while bloggers replied that it was "not much cheaper", which seemed to confirm the speculation that the P70 series was relatively cheaper. In addition, some netizens asked whether Huawei P70 series will continue the color scheme of Rococo White, while bloggers said that P70 series has white, but it is not necessarily Rococo White.

　　Let’s review the price of Huawei Mate60 series:

　　Huawei Mate 60-12 GB+256 GB 5499 yuan; 12gb+512gb5,999 yuan; 12GB+1TB 6999 yuan

　　Huawei Mate 60 Pro-12 GB+256 GB 6499 yuan; 12GB+512GB 6999 yuan; 12GB+1TB 7999 yuan

　　Huawei Mate 60 Pro+-16GB+512GB 8999 yuan; 16GB+1TB 9999 yuan

　　Huawei Mate 60 RS extraordinary master-16GB+512GB 11999 yuan; 16GB+1TB 12999 yuan

　　According to the blogger’s news, the starting price of Huawei P70 series should be less than 5499 yuan. In addition, the starting price of Huawei P60 series is 4488 yuan, so the starting price of P70 series can be expected.

　　CCTV News:The Ministry of Communications and the Ministry of Housing and Urban-Rural Development have issued new regulations to encourage the use of new energy vehicles to carry out time-sharing and encourage time-sharing operators to adopt credit model instead of deposit management.

　　The Guiding Opinions on Promoting the Healthy Development of Minibus Rental formulated by the Ministry of Transport and the Ministry of Housing and Urban-Rural Development was officially promulgated today. The Guiding Opinions includes 5 parts and 13 articles, including general requirements, laying a solid foundation for safety management, improving service capacity, encouraging time-sharing development and creating a good development environment.

　　It is understood that from June 1 to 14, the Ministry of Communications publicly solicited opinions on the Guiding Opinions on Promoting the Healthy Development of the Car Rental Industry. According to the suggestions, the Guiding Opinions were revised and improved: the scope of application was limited to the lease of minibuses; Enriched the relevant requirements of anti-terrorism prevention and added the contents of "maintaining public safety"; At the same time, the new format of time-sharing lease is standardized and managed.

　　What is a minibus??

　　Minibus refers to a minibus with seven seats or less. The "Guiding Opinions" clearlySmall minibus leaseIt refers to the operation mode that the minibus leasing operator delivers the minibus to the lessee for use within the agreed time, collects the leasing fee and does not provide driving services.

　　According to the Ministry of Communications, there are currently more than 6,300 car rental operators in China.The total number of leased vehicles is about 200,000.The market scale is growing at an annual rate of about 20%. but92.7% of car rental enterprises in China own less than 50 vehicles.It is difficult to implement network operation and form economies of scale.

　　In addition to insufficient service capacity,At present, there are no new laws and regulations for the car rental industry at the national level.. At the local level, only four provinces (cities) such as Beijing, Shanghai, Chongqing and Shanxi have issued special local regulations on car rental, while another 21 provinces only involve one or two principled provisions in the Road Transport Regulations and other relevant local regulations, while six provinces such as Tianjin, Hebei, Inner Mongolia, Guangxi, Hainan and Qinghai have not yet issued laws and regulations on car rental.

　　For the sake of vehicle insurance, scrapping and second-hand salvage value,At present, about 95% vehicles in the car rental market are registered as non-operating vehicles.As a result, it is difficult to guarantee the safety of vehicles, and users cannot get insurance compensation in case of traffic accidents.

　　In order to ensure the safety performance of leased vehicles and the legitimate rights and interests of users, the Guiding Opinions put forward requirements such as standardizing the management of leased vehicles and implementing the inspection system in real-name registration system. Rental vehicles shall be in accordance with relevant laws, regulations and technical standards.Go to the public security organ for registration., and in accordance with relevant regulations, carry out safety technical inspection, environmental inspection and scrapping of vehicles. Insure compulsory insurance and third party liability insurance according to the insurance rate corresponding to the registered nature of use.

　　To implement the identification system, minibus rental operators should have the facilities and equipment needed for identification and check the valid documents provided by the lessee.

　　Highlights of the new regulations ②: Encourage time-sharing of new energy vehicles.

　　In order to encourage the development of the new format of time-sharing lease, the Guiding Opinions proposes to consider the characteristics of time-sharing lease in non-intensive travel, reasonably determine the positioning of time-sharing lease in the urban comprehensive transportation system, and study and establish a vehicle delivery mechanism that is suitable for public travel needs, urban road resources and parking resources.

　　Time-sharing operators should improve their online and offline service capabilities, strengthen the intelligent organization and deployment of vehicles, and ensure the good safety of vehicles through daily inspections and self-inspection of vehicles by operators. Operators should adopt safe and compliant payment and settlement services to ensure the safety of users’ deposits and funds, and encourage the use of credit mode instead of deposit management.

　　This paper puts forward some support policies, such as encouraging public parking lots in crowded areas to provide convenience for parking time-sharing vehicles and exploring on-street parking concessions in cities. Encourage the use of new energy vehicles to carry out time-sharing leasing.

　　Highlights of new regulations ③: Promote the construction of parking spots in densely populated areas.

　　In order to improve the service ability of the industry, the Guiding Opinions put forward specific requirements from the aspects of infrastructure planning and construction and daily operation and management of operators. According to the local economic and social development and residents’ travel needs, it is required to formulate a development plan for minibus rental, and incorporate it into the comprehensive transportation system planning and urban comprehensive transportation system planning, strengthen the transfer connection between minibus rental and different modes of transportation, and promote the construction of transportation hub business outlets such as airports, railway stations, bus stations and ports, as well as parking stations in densely populated areas.

　　Encourage operators to use new technologies and new means to strengthen daily management and improve the convenience of car rental. Operators should improve network security protection measures and collect, store, use and protect personal information in compliance with laws and regulations. Strengthen the linkage between upstream and downstream industries and related industries, and promote the scale, networking and brand development of the industry.

　　List of other highlights

　　In addition, in order to further create a good development environment for the industry, the Guiding Opinions also put forward the requirements of accelerating the construction of system standards and promoting the resolution of outstanding problems such as illegal road traffic disposal of leased vehicles and fraud of leased vehicles. Accelerate the construction of credit system, establish a credit evaluation system for lease operators and lessees, and build a cross-departmental and cross-regional joint incentive and punishment mechanism.

　　The Guiding Opinions require that local transportation departments should formulate supporting policies, measures and implementation plans.

　　On August 2, the Ministry of Transport and other 10 departments jointly issued the draft of "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", which clearly pointed out that the development of Internet rental electric bicycles is not encouraged.

　　Li Jiangping, inspector of the Traffic Management Bureau of the Ministry of Public Security, said that such regulations mainly consider that vehicles generally exceed the standard and do not meet the standard requirements of the General Technical Conditions for Electric Bicycles; Prone to traffic accidents; Fire safety hazards are prominent; High risk of vehicle operation safety; In addition, the battery pollution problem is serious.

Original title: The 22nd China North International Bicycle Electric Vehicle Opening Ceremony.

On March 28th, the audience visited the bicycles on display in the bicycle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the bicycle frame on display in the bicycle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience experienced the bicycles on display in the bicycle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the exhibition.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the electric bicycle product quality and safety technology innovation center set up in the exhibition.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the electric vehicles on display in the electric vehicle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photo

　　"Trams sell well, all because of the large fuel tank." Many investors are so ridiculous. Extended-range hybrid vehicles have eliminated consumers’ anxiety about the endurance of pure electric vehicles, and the share price of LI-W (02015.HK) has been hitting record highs, becoming the first component of the Hang Seng Science and Technology Index (HSTECH).

　　However, shortly after Ideal announced the delivery data of nearly 35,000 vehicles in August, the major shareholder Wang Xing couldn’t wait to continue to "sell and sell"; The growth rate of LI’s monthly delivery volume has slowed down significantly; In addition, in the context of the sharp rise in raw material prices, it is also facing more fierce competition in the price war of the whole vehicle. However, LI is determined to develop pure electric products that have suffered heavy bicycle losses.

　　Wang Xing reduced his holdings by nearly 2 million shares.

　　According to information disclosed by HKEx, Wang Xing, CEO of Meituan-W (03690.HK) and non-executive director of LI, reduced his holdings of LI for four consecutive days. From September 12th to 15th, Wang Xing reduced his holdings by 1,947,900 shares, with an average price of HK$ 157.84 to HK$ 160.51, and cashed in more than HK$ 300 million.

　　On September 3rd, LI announced that a total of 34,914 new cars were delivered in August 2023, up 2.28% from the previous month. So far, the cumulative delivery volume of LI in 2023 reached 208,200 vehicles, a year-on-year increase of 176.1%; In July, the delivery volume of 34,134 vehicles was only 4.7% higher than that of the previous month. The company expects that the number of vehicles delivered in the third quarter will be 100,000 to 103,000, a year-on-year increase of 277.0% to 288.3%.

　　Lin Jiayi, general manager of Xuanjia Fund, told the First Financial Reporter that the growth of LI’s monthly sales slowed down sharply, and the chip loosening and callback were predictable from the perspective of fundamental performance prospects, the continuous deterioration of industry competition and the poor liquidity of the capital market with high interest rates. In the dominant business, the space of family scene is limited, and its short moat may not be stable. The possible expansion of pure electric business is a highly competitive market.

　　Huang Xili, an analyst in soochow securities, said that the delivery in August was higher than that in the previous month, and the steady supply and delivery of vehicles and the continuous growth of terminal orders formed a positive cycle. By the end of August, LI had delivered a total of 208,200 vehicles, up 176.1% year-on-year, and its annual performance was worth looking forward to. In addition, the channel network layout has been accelerated and improved, and the terminal efficiency has been continuously improved.

　　On August 18th, Hang Seng Index Co., Ltd. announced the results of the index review. LI’s share in the Hang Seng Science and Technology Index will be reduced from 9.74% to 8%, and its share with six leading Internet companies will be 8%.

　　At present, most pure tram companies are still mired in losses, and some new forces sell a car, with an average loss of tens of thousands of yuan. However, LI, which has turned losses into profits, has to make efforts in this field to "further broaden the user base and open up incremental markets."

　　"The company plans to launch the 5C pure electric super flagship model in the fourth quarter of 2023, the ideal MEGA. The company is confident that the car will become an explosive model of more than RMB500,000. " LI said in the semi-annual report.

　　"In the new stage of parallel operation of extended-range electric and high-voltage pure electricity, we will continue to improve our research and development capabilities in the fields of intelligence and electrification, optimize our products and expand our product matrix. By 2025, our product matrix is expected to include a super flagship model, five extended-range electric vehicles and five high-voltage pure electric vehicles. " The company also said: "We currently have a manufacturing base in Changzhou, China to produce extended-range vehicles, and are building a manufacturing base in Beijing to actively expand production capacity and prepare for the release of pure electric vehicles."

　　Lin Jiayi believes that in recent days, major car companies are also constantly cutting prices, trying to maintain market share. Under this background, LI’s growth space is facing challenges.

　　Huang Xili said that MEGA is expected to be officially released in December this year, exhibited in stores in January 2024, and delivered by users in February. The launch of MEGA will help LI achieve the goal of being the first luxury car brand in China in 2024.

　　Cui Yan, an analyst at Huaxi Securities, believes that LI’s products should be judged not only by price or body form, but also by what kind of demand the products meet, which stems from the ideal understanding of users’ needs and the extensive demand for family cars. The company has great hope to replicate the success of the extended range series in the pure electric product line to gain greater market share.

　　Car companies whose downstream terminal prices are decreasing are also facing the situation that the upstream raw material prices are rising sharply, which will challenge the gross profit margin: within more than three months since the end of May, major industrial products such as copper and aluminum have risen sharply in three months, and the prices of raw materials have risen in an all-round way. In September, Shanghai Aluminum once approached the 20,000 yuan/ton mark, which caused certain cost pressure on auto parts and vehicle enterprises, especially for electric vehicles, and the demand for aluminum was increasing.

　　On April 24th, the press conference of the large-scale music and cultural program "Classic Ode to Youth" jointly created by the Literary Program Center of the Central Radio and Television General Station and CCTV Creative Media Co., Ltd. was held in Beijing. At the press conference, the highlights of this season’s program innovation were introduced, and the theme song of the program was officially released.

　　Zhang Guofei, Convenor of the Cultural and Art Program Center of the General Desk, Huang Xiaoju, Deputy Director of the Art Department of the Ministry of Culture and Tourism, Guo Tong, General Manager of Central Video Media Development Co., Ltd. and Party Secretary and Chairman of CCTV, Liao Changyong, Dean of Shanghai Conservatory of Music, Kang Zhen, Vice President of Beijing Normal University, Wang Lijun, Dean of the College of Arts of Beijing Normal University, Lin Yuan, Director of the Large-scale Activity Center of the Cultural and Art Program Center of the General Desk, Tian Mei, producer of "Classic Ode", Wang Chuanyue, a professor of the Central Conservatory of Music,

　　Ancient and modern ensemble traditional culture "Zhengqing Youth"　

　　Five thousand years of culture, three thousand years of poetry, our culture has never stopped. Poetry has cultivated the inexhaustible spiritual source of Chinese culture, built an eternal and beautiful China, and the poems that have been circulated for thousands of years can still cross time and space and have emotional resonance with modern people. For a long time, "Classic Chanting" has harmoniously integrated Chinese classic poetry and modern pop music with the original mode of "harmony with poetry and song", so that more classics can be seen and heard.

　　Huang Xiaoju, deputy director of the Art Department of the Ministry of Culture and Tourism, said in his speech: "Classic Chanting is a cultural program deeply loved by the people. It has always adhered to the socialist core values as the guide, adhered to the position of Chinese culture, actively promoted the creative transformation and innovative development of poetry art, and reflected the national spirit, the style of the times and the life style with strict content selection, in-depth thinking and exquisite artistic creation, providing a large number of high-quality literary works for the audience.

△ Zhang Guofei, Convenor of the Literature and Art Program Center of the Central Radio and Television General Station, delivered a speech

△ Huang Xiaoyu, Deputy Director of the Art Department of the Ministry of Culture and Tourism, delivered a speech

　　Huanxin upgrades the classic IP "Zhengqing"　

　　As of April 24th, since the six seasons of Classic Poems, a total of 303 classic poems have been sung, 338 groups of classic singers have been invited and 338 classic music works have been created, and this number is still increasing. The new season "Classic Chanting" is a brand-new starting point. The program focuses on the theme of "just youth" and strives to achieve breakthroughs in multiple dimensions.

　　Zhang Guofei, convener of the Cultural Program Center of the General Station, said: "The brand-new launch of" Classic Ode to Youth "is that the General Station adheres to ‘ People-centered ’ Further implement the creative concept of ‘ Creative transformation and innovative development of Chinese excellent traditional culture ’ Another masterpiece of the policy. The program will surely become another example of the integration of traditional culture and contemporary expression innovation. "

　　Program producer Tian Mei introduced the highlights of program innovation on the spot. Ideologically, the program takes "just youth" as the core theme, gathers youthful strength from poetry classics, highlights youthful vitality in music creation, and endows traditional classics with more vigorous vitality and communication power; In the lineup, the program cooperated with several professional art academies to create literary and artistic masterpieces, and invited many experts and scholars in the fields of culture and music to expand the appreciation dimension, further enhancing the musicality, professionalism and cultural connotation of the program content; In addition, the program also links many primary and secondary schools across the country, inviting youth representatives to participate in classic singing, showing the elegance of young people in the new era with a youthful spirit, and practicing "educating people with aesthetic education and educating people with culture".

　　Liao Changyong, Dean of the Shanghai Conservatory of Music, expressed his expectation for the program at the scene: "The Classic Ode is a perfect combination of poetry and music, and it has truly achieved ‘ 1+1 is greater than 2’ The artistic effect of. We often say ‘ Poetry ’ This word, poetry and songs will always be together. I hope that more excellent poetry works will be recommended to you on this stage, and I hope that more well-composed songs and truly classic songs will be introduced on this stage. "

△ Liao Changyong, Dean of Shanghai Conservatory of Music, had an interactive conversation with host Sa Beining.

　　Kang Zhen, vice-president of Beijing Normal University, said, "The classics are passed down and passed down forever. Times are different, but youth comes down in one continuous line. "Classic Poem, Being Youth" actively seeks the convergence between traditional culture and modern values, refines the cultural connotation that meets the needs of the times from classic poems, establishes the aesthetic resonance and spiritual resonance of young people with the voice of youth, and makes more young people become the inheritors and innovators of Chinese traditional culture silently. "

△ Kang Zhen, Vice President of Beijing Normal University, delivered a speech

　　Wang Lijun, Dean of the College of Literature of Beijing Normal University, said: "Beijing Normal University is an old friend and good partner of the program" Classic Ode to Youth ".We are very happy to shoulder the mission of the times better with the general station and the program group, and strive to explore an effective way to transform cultural resources and cultural research results into cultural communication, and work together to create a masterpiece with educational, cultural and contemporary significance, so as to truly realize the cultural ‘ Live ’ Get up, let the beauty of classics and culture enter people’s hearts more and better, and contribute more to telling the story of China and showing the youthful China style. "

△ Wang Lijun, Dean of the College of Liberal Arts of Beijing Normal University, delivered a speech

　　The whole people sang "Positive Youth", the step of forging ahead.　

　　At the press conference, the theme song "Heart has a Direction" of the program "Classic Ode to Youth" was also announced. The song was written and sung by Vae and played by Lang Lang on the piano. Focusing on the theme of "just youth", the melody is progressive from gentle to passionate, expressing the spirit of "just youth" with a clear mind, down-to-earth and unafraid of difficulties. At the same time when the song was released, the program also launched the activity of "Creating a Heart-oriented MV with the Whole Network" on the Internet, inviting netizens to perform "Heart-oriented MV" in various ways, such as cover, second creation, musical instruments, dance, etc. High-quality content will be included in the official video, and participants will have the opportunity to become the protagonist of "Heart-oriented MV" together with Vae and Lang Lang.

　　Wang Chuanyue, Phoenix Legend and Dong Baoshi, guests of the new season program, expressed their feelings and thoughts about participating in this season’s recording and shared their feelings about this season’s theme.

△ Professor of Central Conservatory of Music, tenor singer Wang Chuanyue, pop group Phoenix Legend, and music singer Dong Baoshi have an interactive conversation.

　　In addition to the leaders and guests present, Yu Feng, Dean of the Central Conservatory of Music, Zhuge Yannan, Secretary of the Party Committee of china opera, and Jing Xiaoyong, Secretary of the Party Committee and Chairman of China Oriental Performing Arts Group, also expressed their congratulations and expectations to the program’s launch through video. Yu Feng said: "The classic" is a new release, and many excellent teachers, students and graduates from our college have participated in the creation and singing of the program, adding new vitality and communication to traditional culture with practical actions. " Zhuge Yannan said: "As a literary and art worker, I am very happy to see the brand-new launch of" Classic Ode to Youth ". I hope that this season’s program will make the definition of youth broader, and I also hope that the program will make traditional culture bloom with different vitality. " Jing Xiaoyong believes: "As a cultural program deeply loved by the audience," Classic Chanting "has passed ‘ Harmony with poetry and song ’ The form, which combines Chinese classic poetry with modern pop music, provides many excellent works for the audience. We believe that "Classic Chanting is Youth" will continue to sing the main theme of the new era and show the spirit of China people through the diverse integration of music and poetry, with exquisite masterpieces with rich feelings and profound skills. "

△ Tian Mei, the producer of "Classic Ode", introduced the highlights of this season’s program.

　　Live up to the times and inspire youth! Qinghua Lang’s "Classic Ode to Youth" will be broadcast on CCTV-1 during the May Day holiday, and will lead the audience to start a new poetic youth journey with innovative presentation, so stay tuned.

writing| No.7 (Roth Film and Television Research Group)

Chen Chusheng, a voice that runs through 2007, can always sing a life story with deep affection. However, such a voice was silent for a long time, and it was not until he boarded the stage of Hunan Satellite TV’s "Who is the Treasure Singer" that everyone found him again.

Chen Chusheng appeared as an "equal sign" singer, and the recommender Luo Yonghao asked the most concerned question on behalf of everyone: "I haven’t heard from you for many years. What have you been busy with these years?" Chen Chusheng said frankly in the program that in fact, he has been playing bands and making music, but it is different from the past era of "wine is not afraid of the depth of the alley". Now he needs to work hard to let more people know that he is still singing and making music. "If there is such an opportunity for more people to hear, I am willing to start again, starting with the’ equal sign’."

Tomorrow night, "Who is the Treasure Singer" will usher in a "highlight night". At the end of the program, Chen Chusheng was interviewed by the national media, including the story of catching entertainment (ID: IBUYUJI), and shared his feelings about the program and his musical journey.

"Very compact and exciting."

After receiving the invitation from director Hong Tao, Chen Chusheng promised to be on "Who is the Treasure Singer" with little consideration. He said that if he wants to meet young and powerful musicians, he also wants to test his efforts in music over the past few years. "This time I came to the show to hope to put aside all my past achievements, go into battle easily, face every singing seriously and enjoy the stage to the fullest."

Every treasure singer will replace his name with a "symbol" before revealing his name. Chen Chusheng chose "=" (equal sign). When the familiar "Did anyone ever tell you" sang again, everyone was moved. This is indeed a voice that everyone has been waiting for for a long time.

Arai XI, the presenter of the program, was deeply moved: "I used to have a lot of singers, but I am still willing to stand here anonymously." The music critic Er Di commented that the new version of Did Anyone Tell You has a sense of sadness and infiltration. "With the sad strings that are not what they used to be, it is a feeling that’ things are people who don’t rest everything, and tears flow first’, which shows that there is a deeper understanding of singing."

After years of tempering, the voice is more pure. Chen Chusheng maintains his awe of the stage. He admits that he is very nervous. "After all, he has not sung on such a stage for a long time." The tension continued until he sang "Mercury" with Land Rover, and his familiar old friends made him relax a lot.

Talking about the "trip to the treasure", Chen Chusheng admitted that the biggest gain was "enjoyment". There is no teleprompter on this stage, and every song is required to be thoroughly understood and integrated into your own understanding. In the duet session, you have to cooperate with your partner in many harmonies. "It is very compact, but it is also very exciting, so you will still feel very happy after singing, especially if you don’t forget so many words."

"Who is the Treasure Singer" includes Mesozoic singers such as Manjiang, Hannah Kim and Jiang Meiqi, as well as new generation singers such as the landlord’s cat and ICE PAPER. Chen Chusheng obviously feels a change. He said, on a stage similar to the T-stage, "You will see a lot of new generation singers who will express themselves on different stage forms and make full use of this stage. When we talk about singing, we actually (except) sing well, so we have to think about how to perform it. I think this part needs me to learn, that is, how to make full use of different stages to express my different forms, so that people on the scene or the whole visual effect can be integrated with music to maximize the enjoyment of visual hearing. "

"slowly pick up the memories"

"I am a singer, and my clue is’ I am No.09 player’." When Chen Chusheng first appeared, he introduced himself like this. 09 is the number when he participated in Happy Boys in 2007, when countless viewers voted for this number. Returning to the stage, Chen Chusheng saw many familiar IDs and names, and "felt very cordial". Happily, there are also many new IDs. "These people know me in this program, which is also a very happy thing for me."

In the "Who is the Treasure Singer" program, there is also a good brother of Chen Chusheng, the "No.07 player" Land Rover. They sang two songs together, and the singing video was circled on social networks, which caused praise and heated discussion.

One is "To My Former Self", which starts with the numbers of "No.09 Chen Chusheng" and "No.05 Land Rover" in the fast boy period, and instantly brings back the youthful memories of the audience. The audience commented on the tacit understanding and passion of the two people’s singing. "The narrative tone tells the story of their experiences and moods along the way. Even if time passes, the past is not like smoke. It is still a burning flame that ignites their love for music and cherishes their friendship."

One is Mercury, an excellent musical work that has been covered many times. Chen Chusheng and Lu Hu’s singing kept the artistic conception and emotional expression of the original version to the greatest extent, faithfully presented the lonely surroundings created by Guo Ding, and explained it again with the most sincere and sincere emotions. They seem to be carefully caring for a song, and their eyes are sincere and pure, moving.

How do you feel about being on the same stage with Land Rover after 14 years? Chen Chusheng said, in fact, this is the first time they sang in the same stage. "We will talk about many things we experienced together in the past and slowly pick up many memories. I am very happy to have such an opportunity to sing with him, and I can also see each other’s growth through this singing on the same stage. How to say it is very warm, because two people are familiar with each other and the communication on music is very fast. In this process, it is very smooth and very happy. "

“haveGood work,alsoLet people hear you"

The recommender Luo Yonghao was very excited to see Chen Chusheng in Who is the Treasure Singer. "I haven’t heard from you for many years. What have you been busy with these years?"

Different from the fate of most draft champions, Chen Chusheng’s "debut is the peak". In his 26-to 36-year-old golden decade, he experienced highs and lows, and he was confused and gained happiness. Although there was a lot of repercussions when he kicked the Hunan Satellite TV "Singer" program in 2019, he turned around and disappeared. Later, the audience actually saw him in a program that tested his acting skills.

In fact, Chen Chusheng did not leave music. In 2014, after his contract with Huayi Music expired, he set up an independent studio and formed a five-person band SPY.C After that, he was active in music festivals and band tours as the lead singer of the band. Chen Chusheng said, "The most influential person in my music career is Ka Kui Wong. I learned guitar because I watched the videos of their concerts, and I was also influenced by them in writing words, including forming a band. "

In order to show the diversity of music styles, Chen Chusheng specially sang a disco-style Evening Dress in Who is the Treasure Singer. "I chose this song because I hope more people can understand Chen Chusheng’s music content, which may not be as simple as most people think. In fact, I have been doing a lot with the band from my second and third albums to the album Detective C with my own band SPY.C Chen Chusheng said that through the expression of Evening Dress, I want to communicate with you and let more people know. "In fact, there is more room for imagination in Chen Chusheng’s music, and I have been doing this all these years."

There is good music, but it is difficult to be heard by the public. This is a big dilemma that Chen Chusheng is facing at present. He admits that now is the era of information explosion and streaming media, and everyone can be from the media. "If you want others to pay attention to you, in addition to the good works you can get, you must let people hear and see. Maybe I am more traditional from the media. Unlike many young musicians now, they are doing very well in this piece. I also hope that I can learn more. "

Participating in "Who is the Treasure Singer" has gained a lot, and more people have heard their own voices. Chen Chusheng is ready to start again. "In fact, Chu Sheng has been making music seriously in recent years, seriously facing every album."

Editor-in-Chief | Main Typesetting | Factory Director | No.7

China new blind date　|The Glory of Youth

We are new to the workplace.　|　pet hospital

Wan Li rode alone.|　Word of Honor

After crouching

The high temperature in various places continues to spread.

Some people don’t pay attention to it after heatstroke.

Wait until after severe heatstroke

The tragedy is irreversible …

In the past week, the emergency department of Sandun Hospital of Zhejiang Hospital has received many cases of heatstroke every day. A 30-year-old female patient with heatstroke (severe heatstroke) did not turn on the air conditioner at home, and the electric fan was given to the child. By the time the family found out that she was not in the right condition, the patient had fallen into a deep coma.

What took you so long? Her husband explained that "she is not afraid of heat at ordinary times". In the end, the doctors tried their best, but there was nothing they could do.

The doctor stressed that heatstroke is severe heatstroke, and the mortality rate is very high if the rescue is not timely. However, heatstroke usually does not happen suddenly. If there is threatened heatstroke or mild heatstroke, we must intervene in time, otherwise the symptoms will continue to worsen, such as heatstroke and even death.

On the social platform, related topics also rushed to the hot search.

Netizens said

"Poor inherit the wind"

Some netizens don’t understand her husband’s words.

Xiao Bian reminds that in high temperature weather, whether in production or life, we should guard against the personal safety risks caused by summer heat.

Eight Mistakes of Heat Shock Disease

Misunderstanding 1

Heat stroke is heatstroke, so it is not life-threatening.

Heat stroke is the most serious type of severe heatstroke. Heat stroke is not as simple as raising body temperature, but produces a series of terrible physiological reactions. Patients will have multiple organ failure, central nervous system dysfunction, disseminated intravascular coagulation and so on. If it is not properly treated in time, the death rate of heat stroke is very high, and the general death rate can reach 50%-70%, and the death rate of elderly patients over 70 years old will reach 80%.

Myth 2

If you have symptoms of heatstroke, you can cool down at home.

Heatstroke is extremely dangerous once it develops to the stage of heatstroke. When the patient has symptoms of heatstroke such as high fever, no sweat, blurred consciousness, convulsion, or even no response, don’t hesitate to call 120 in time and send him to the hospital as soon as possible.

Misunderstanding 3

Indoor, there will be no heat stroke.

Heat stroke is not exclusive to outdoor, and indoor small environment with high temperature and poor ventilation may also cause heat stroke. Decoration workers and workshop workers who stay in a closed space for a long time belong to the high-risk group of heat stroke; Some elderly people live in old houses with poor ventilation and no air conditioning, and are also prone to heat stroke.

Misunderstanding 4

If you don’t do strenuous exercise, you won’t get heatstroke.

Heat stroke can be divided into labor type and non-labor type, the former refers to strenuous exercise in summer and high-intensity physical activity; The latter is common in the elderly, infants, pregnant women and other people with slightly weaker physique. In the summer of 2022, there was an incident in Shandong where a woman suffered from fever during the confinement period and eventually died of heatstroke.

Myth 5

If the temperature is not high, it is not heatstroke.

Elevated body temperature is the main feature of heatstroke, and the core body temperature of patients is mostly above 40℃. The core temperature mentioned here is often reflected by rectal temperature. Our daily measurement of axillary temperature or ear temperature can only be used as a reference, and can not be used as a basis for the diagnosis of heatstroke.

Myth 6

Only in summer will there be heatstroke.

Heat stroke is not exclusive to summer. For example, workers who work in unventilated high-temperature factories for a long time, firefighters who face raging fires, and even people who steam saunas in winter may suffer from heat stroke.

Misunderstanding 7

In hot weather, eating more cold drinks can prevent heatstroke.

The most important thing to prevent heatstroke is to drink plenty of water, including white water, salt water and drinks containing electrolytes such as potassium, sodium and chlorine. Eating a lot of cold drinks will increase the burden on the stomach. Alcoholic drinks and high-sugar drinks will make the body lose water and are not recommended.

Misunderstanding 8

Women with weak constitution are more likely to get heatstroke.

Generally speaking, women’s heat adaptability is weaker than men’s, but a large number of clinical data show that there are more men suffering from heat stroke than women, which should be related to men’s more outdoor work and heavy physical activities. Such as outdoor high-temperature workers, steel workers, firefighters, athletes, soldiers participating in training, etc. are all high-risk groups of heat stroke.

Diffusion reminds people around you

The heat is scorching

Be sure to watch out for heatstroke!

Original title: "Rush to hot search! On a hot day, my mother gave her electric fan to her child and she was killed by heat.

Read the original text

　　In the past few years, various problems based on AI (artificial intelligence) have been one of the hottest topics in the field of science and technology. How to make this cutting-edge scientific and technological force simpler and acceptable to the people has become a real problem at present. In response to this problem, Baidu gave its own plan.

　　A few days ago, after reaching a strategic cooperation with China Science and Technology Museum, Baidu’s "Voyager" AI Popular Science Bus has started from Beijing, and has been launched in local science and technology museums in five cities across the country. On August 4, 2017, Baidu and science and technology hall held the launching ceremony of "Artificial Intelligence Popular Science China Tour" in Beijing, which marked the first stage of the strategic framework cooperation agreement reached between them based on artificial intelligence popular science. This trip of artificial intelligence science popularization in China has been carried out in local science and technology museums in five cities in China. The "Voyager" AI science popularization bus will spread the knowledge of artificial intelligence to all parts of the country, which also shows that Baidu’s artificial intelligence technology not only changes industries, but also cares about people’s lives. Bring updated artificial intelligence knowledge to further places. Prior to this, Baidu also successfully realized the "restoration" of the damaged Terracotta Warriors and Horses and the intelligent display of related cultural relics through artificial intelligence technology. In addition, Baidu is also committed to using the new AR (Augmented Reality) technology to restore and reproduce the folk life of old Beijing, and use technology to awaken history, so that experiencers can fully experience history and culture and become a part of history.

　　Make the complex world simpler.

　　In fact, it is Baidu’s mission to make the complex world simpler with technology. In the past few years, Baidu has been committed to technological innovation and the development of artificial intelligence. The reason why Baidu can achieve today’s achievements is closely related to the country’s concern and support for the field of scientific and technological innovation.

　　In order to realize the mission of "making the complex world simpler with technology", Baidu will adhere to two core strategies: consolidating the mobile foundation and winning the AI ? ? era. In short, AI is the core driving force of Baidu.

　　It is reported that Baidu AI platform is the foundation of developing application layer, which is composed of Baidu Brain and Baidu AI Cloud. Baidu brain is the first complete artificial intelligence platform in the industry, including algorithm layer, perception layer, cognition layer and platform layer. Baidu’s algorithm layer includes machine learning platform and deep learning platform; Perception layer includes speech recognition, image recognition, AR, VR (virtual reality) and other capabilities; The cognitive level includes NLP (natural language processing), knowledge map and user portrait; The platform layer is an AI open platform, which opens different capabilities to the outside world. Intelligent cloud is the foundation of Baidu AI platform, which is composed of AI+ big data+cloud.

　　At present, Baidu’s AI technology capability is accelerating at a solid pace. For developers and eco-partners, Baidu announced a number of important plans, including the Apollo plan for intelligent driving and the two open platforms for intelligent voice DuerOS, to fully launch Baidu’s important AI eco-strategies, technologies, business progress and solutions.

　　Up to now, in the field of artificial intelligence, Baidu has opened more than 60 AI core technologies, forming four major AI commercialization scenarios: airport, sales customer service, home and automobile. At the industrial chain level, only in the field of intelligent driving, more than 50 upstream and downstream manufacturers of the first-tier automobile industry at home and abroad have announced their participation in Baidu AI circle of friends in the three months since the announcement of the "Apollo Plan".

　　Baidu takes artificial intelligence as the driving force to continuously improve its existing core businesses, especially mobile phone Baidu, search, information flow and other core products. At the same time, in order to explore long-term market opportunities, Baidu will continue to expand emerging AI-driven businesses through open platforms and ecosystems.

　　Awakening history and culture with science and technology

　　Awakening history and culture with technology is one of the important practices undertaken by Baidu, the global artificial intelligence giant, in the field of AI, and it is also one of the most intuitive channels for the public to experience the power of AI at present.

　　On August 4th, 2017, Baidu and science and technology hall held the launching ceremony of "Artificial Intelligence Science Popularization in China" in Beijing, which marked the first stage of the strategic framework cooperation agreement reached between them based on artificial intelligence science popularization. This trip of artificial intelligence science popularization in China has been carried out in local science and technology museums in five cities in China. The "Voyager" AI science popularization bus will spread the knowledge of artificial intelligence to all parts of the country, which also shows that Baidu’s artificial intelligence technology not only changes industries, but also cares about people’s lives.

　　On May 18th this year, Baidu announced that it had realized the "restoration" of the damaged Terracotta Warriors and Horses and the intelligent display of related cultural relics through artificial intelligence technology. According to reports, the "restoration" plan uses AR technology to "restore" the Terracotta Warriors and Horses No.2 pit, kneeling figurines and bronze chariots and horses. Visitors can see the "alive" Terracotta Warriors and other cultural relics with their own eyes by scanning the three triggers of "plane layout", "light box of kneeling figurines" and "structure diagram of bronze chariots and horses" in the No.2 pit of Terracotta Warriors and Horses through Baidu AR function of mobile phone.

　　At the same time, the Digital Museum of Terracotta Warriors and Horses built by Baidu Encyclopedia was officially launched, presenting the Terracotta Warriors and Horses to the audience for the first time with the "ultra-high-definition level" of 20 billion pixels, becoming the first historical landscape in eight wonders of the world to be exhibited online with 10 billion pixels.

　　At the beginning of this year, following the restoration of Chaoyangmen by Baidu AR technology, Baidu began to comprehensively upgrade AR technology and completely restore the nine gates of old Beijing as cultural cities. It is reported that Baidu’s activity of restoring the nine gates of old Beijing through AR technology was held during the Spring Festival, so it has attracted the attention of many citizens and friends. During the event, passengers can see all kinds of life scenes of the old people in the old Beijing city after triggering AR through the mobile phone Baidu App, and at the same time, they can also interact with the restored "Old Nine Gates", which is very exciting.

　　Compared with some applications with a strong commercial atmosphere, Baidu’s attempt to awaken history and culture with technology and let the experiencers fully experience history and traditional culture with new AR technology can really make more and more people pay attention to and even participate in the inheritance and protection of history and culture. This also shows that Baidu’s artificial intelligence technology is not only about changing industries, but also about people’s lives themselves. Text/Liu Yang

　　With the rapid development of digital technology, artificial intelligence is becoming a core competitive advantage in the field of education. Its iterative upgrading has not only brought revolutionary changes to teaching practice, but also brought unprecedented creativity to the education industry. Ms. Fan Bo, general manager of Aiqiyi Quanzhixin Education, pointed out: With the development of artificial intelligence, it marks that the field of education is moving towards a brand-new era.

　　First of all, in terms of teaching mode, the application of artificial intelligence is changing the traditional dual structure of "teacher-student" and introducing the ternary teaching mode of "teacher-student-machine". The support of intelligent teaching tools and platforms has become the key. These tools can not only provide personalized learning paths, but also provide accurate teaching feedback for teachers through data analysis, so as to realize personalized teaching, make up for the weak links of strengthening students and maximize the teaching effect.

　　Secondly, under the teaching mode of man-machine cooperation, the role of teachers is changing. They are no longer simple knowledge transmitters, but become the motivators of students’ learning internal drive, guiding students to explore the ocean of knowledge. At the same time, teachers have changed from the leader of the teaching process to the leader of the education process, helping students to build a knowledge system and cultivate their autonomous learning ability.

　　At the same time, students’ autonomous learning ability is particularly important in this process. With the great enrichment of educational resources and the expansion of educational space, students can study in a more diverse and open environment, which is no longer limited by traditional classrooms. The application of cognitive model has changed the way of knowledge production and knowledge dissemination, and brought far-reaching influence to the field of education.

　　Ubiquitous education has once again taken the lead in educational innovation by using artificial intelligence (AIGC) technology, and launched a series of cutting-edge courses, aiming at training students to master and apply the latest AI-generated content (AIGC) technology. The courses of "AIGC Design" and "AIGC Writing" under the company are well received. At the same time, based on the existing audio and video transmission technology and intelligent network, Universal Education innovatively launched a variety of online education products and services, including live broadcast, interactive live broadcast, recording and broadcasting, interactive recording and broadcasting, AR, VR, MR and so on. Reach more users quickly and accurately through the big data intelligent recommendation system.

　　Our "AIGC Design" course will teach students how to use AI tools for creative design, including graphic design, UI/UX design, animation production and other fields. The course covers the operation skills of AI design tools, the innovative application of design concepts, the acquisition of design core typesetting and color matching skills, the disassembly of aesthetic principles and practical cases, etc., in order to cultivate students’ innovative thinking and practical ability.

　　The course "AIGC Writing" emphasizes practicality and innovation, especially its application in content creation, copywriting and news editing. The course will introduce the use of AI writing tools, teach students how to efficiently generate texts with AI assistance, and at the same time emphasize maintaining the unique perspective and creativity of human authors to ensure the originality and attractiveness of the content. In addition, the course also focuses on the creation and incubation of personal brands, guiding students how to give play to their personal interests and hobbies through creative content output, establish and enhance their personal IP influence, and achieve creative efficiency and dimension improvement, thus realizing more possibilities for self-media sideline and new careers. The project also won the award of "China Science and Technology Innovation Enterprise of the Year in 2023 -AIGC" in the new economic peak list of Ai Media, which is also a high recognition of the achievements of Universal Education in the field of AIGC.

　　Universal education has always been committed to promoting the development of education through technological innovation, which not only responds to the demand for updating educational content in the digital age, but also provides students with the necessary skills to adapt to the future workplace and increase their competitiveness in their careers.

　　In the future, Ubiquitous Education will continue to explore the deep integration and application of artificial intelligence technology and educational practice, provide students with more high-quality learning resources, and constantly promote the innovation and upgrading of education and teaching with the "golden key" of artificial intelligence.