On April 24th, the press conference of the large-scale music and cultural program "Classic Ode to Youth" jointly created by the Literary Program Center of the Central Radio and Television General Station and CCTV Creative Media Co., Ltd. was held in Beijing. At the press conference, the highlights of this season’s program innovation were introduced, and the theme song of the program was officially released.
Zhang Guofei, Convenor of the Cultural and Art Program Center of the General Desk, Huang Xiaoju, Deputy Director of the Art Department of the Ministry of Culture and Tourism, Guo Tong, General Manager of Central Video Media Development Co., Ltd. and Party Secretary and Chairman of CCTV, Liao Changyong, Dean of Shanghai Conservatory of Music, Kang Zhen, Vice President of Beijing Normal University, Wang Lijun, Dean of the College of Arts of Beijing Normal University, Lin Yuan, Director of the Large-scale Activity Center of the Cultural and Art Program Center of the General Desk, Tian Mei, producer of "Classic Ode", Wang Chuanyue, a professor of the Central Conservatory of Music,
Ancient and modern ensemble traditional culture "Zhengqing Youth"
Five thousand years of culture, three thousand years of poetry, our culture has never stopped. Poetry has cultivated the inexhaustible spiritual source of Chinese culture, built an eternal and beautiful China, and the poems that have been circulated for thousands of years can still cross time and space and have emotional resonance with modern people. For a long time, "Classic Chanting" has harmoniously integrated Chinese classic poetry and modern pop music with the original mode of "harmony with poetry and song", so that more classics can be seen and heard.
Huang Xiaoju, deputy director of the Art Department of the Ministry of Culture and Tourism, said in his speech: "Classic Chanting is a cultural program deeply loved by the people. It has always adhered to the socialist core values as the guide, adhered to the position of Chinese culture, actively promoted the creative transformation and innovative development of poetry art, and reflected the national spirit, the style of the times and the life style with strict content selection, in-depth thinking and exquisite artistic creation, providing a large number of high-quality literary works for the audience.
△ Zhang Guofei, Convenor of the Literature and Art Program Center of the Central Radio and Television General Station, delivered a speech
△ Huang Xiaoyu, Deputy Director of the Art Department of the Ministry of Culture and Tourism, delivered a speech
Huanxin upgrades the classic IP "Zhengqing"
As of April 24th, since the six seasons of Classic Poems, a total of 303 classic poems have been sung, 338 groups of classic singers have been invited and 338 classic music works have been created, and this number is still increasing. The new season "Classic Chanting" is a brand-new starting point. The program focuses on the theme of "just youth" and strives to achieve breakthroughs in multiple dimensions.
Zhang Guofei, convener of the Cultural Program Center of the General Station, said: "The brand-new launch of" Classic Ode to Youth "is that the General Station adheres to ‘ People-centered ’ Further implement the creative concept of ‘ Creative transformation and innovative development of Chinese excellent traditional culture ’ Another masterpiece of the policy. The program will surely become another example of the integration of traditional culture and contemporary expression innovation. "
Program producer Tian Mei introduced the highlights of program innovation on the spot. Ideologically, the program takes "just youth" as the core theme, gathers youthful strength from poetry classics, highlights youthful vitality in music creation, and endows traditional classics with more vigorous vitality and communication power; In the lineup, the program cooperated with several professional art academies to create literary and artistic masterpieces, and invited many experts and scholars in the fields of culture and music to expand the appreciation dimension, further enhancing the musicality, professionalism and cultural connotation of the program content; In addition, the program also links many primary and secondary schools across the country, inviting youth representatives to participate in classic singing, showing the elegance of young people in the new era with a youthful spirit, and practicing "educating people with aesthetic education and educating people with culture".
Liao Changyong, Dean of the Shanghai Conservatory of Music, expressed his expectation for the program at the scene: "The Classic Ode is a perfect combination of poetry and music, and it has truly achieved ‘ 1+1 is greater than 2’ The artistic effect of. We often say ‘ Poetry ’ This word, poetry and songs will always be together. I hope that more excellent poetry works will be recommended to you on this stage, and I hope that more well-composed songs and truly classic songs will be introduced on this stage. "
△ Liao Changyong, Dean of Shanghai Conservatory of Music, had an interactive conversation with host Sa Beining.
Kang Zhen, vice-president of Beijing Normal University, said, "The classics are passed down and passed down forever. Times are different, but youth comes down in one continuous line. "Classic Poem, Being Youth" actively seeks the convergence between traditional culture and modern values, refines the cultural connotation that meets the needs of the times from classic poems, establishes the aesthetic resonance and spiritual resonance of young people with the voice of youth, and makes more young people become the inheritors and innovators of Chinese traditional culture silently. "
△ Kang Zhen, Vice President of Beijing Normal University, delivered a speech
Wang Lijun, Dean of the College of Literature of Beijing Normal University, said: "Beijing Normal University is an old friend and good partner of the program" Classic Ode to Youth ".We are very happy to shoulder the mission of the times better with the general station and the program group, and strive to explore an effective way to transform cultural resources and cultural research results into cultural communication, and work together to create a masterpiece with educational, cultural and contemporary significance, so as to truly realize the cultural ‘ Live ’ Get up, let the beauty of classics and culture enter people’s hearts more and better, and contribute more to telling the story of China and showing the youthful China style. "
△ Wang Lijun, Dean of the College of Liberal Arts of Beijing Normal University, delivered a speech
The whole people sang "Positive Youth", the step of forging ahead.
At the press conference, the theme song "Heart has a Direction" of the program "Classic Ode to Youth" was also announced. The song was written and sung by Vae and played by Lang Lang on the piano. Focusing on the theme of "just youth", the melody is progressive from gentle to passionate, expressing the spirit of "just youth" with a clear mind, down-to-earth and unafraid of difficulties. At the same time when the song was released, the program also launched the activity of "Creating a Heart-oriented MV with the Whole Network" on the Internet, inviting netizens to perform "Heart-oriented MV" in various ways, such as cover, second creation, musical instruments, dance, etc. High-quality content will be included in the official video, and participants will have the opportunity to become the protagonist of "Heart-oriented MV" together with Vae and Lang Lang.
Wang Chuanyue, Phoenix Legend and Dong Baoshi, guests of the new season program, expressed their feelings and thoughts about participating in this season’s recording and shared their feelings about this season’s theme.
△ Professor of Central Conservatory of Music, tenor singer Wang Chuanyue, pop group Phoenix Legend, and music singer Dong Baoshi have an interactive conversation.
In addition to the leaders and guests present, Yu Feng, Dean of the Central Conservatory of Music, Zhuge Yannan, Secretary of the Party Committee of china opera, and Jing Xiaoyong, Secretary of the Party Committee and Chairman of China Oriental Performing Arts Group, also expressed their congratulations and expectations to the program’s launch through video. Yu Feng said: "The classic" is a new release, and many excellent teachers, students and graduates from our college have participated in the creation and singing of the program, adding new vitality and communication to traditional culture with practical actions. " Zhuge Yannan said: "As a literary and art worker, I am very happy to see the brand-new launch of" Classic Ode to Youth ". I hope that this season’s program will make the definition of youth broader, and I also hope that the program will make traditional culture bloom with different vitality. " Jing Xiaoyong believes: "As a cultural program deeply loved by the audience," Classic Chanting "has passed ‘ Harmony with poetry and song ’ The form, which combines Chinese classic poetry with modern pop music, provides many excellent works for the audience. We believe that "Classic Chanting is Youth" will continue to sing the main theme of the new era and show the spirit of China people through the diverse integration of music and poetry, with exquisite masterpieces with rich feelings and profound skills. "
△ Tian Mei, the producer of "Classic Ode", introduced the highlights of this season’s program.
Live up to the times and inspire youth! Qinghua Lang’s "Classic Ode to Youth" will be broadcast on CCTV-1 during the May Day holiday, and will lead the audience to start a new poetic youth journey with innovative presentation, so stay tuned.