Original Wang Xingfei Fictitious Time

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

From the first human blood transfusion more than 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, Dr. Paul Offit (author of The Story of Vaccine) started with nine great achievements of modern medicine and told the story of risks behind each medical progress this time.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Faced with this medical uncertainty, our old friend, Dr. Wang Xing, the author of "Patient’s Family, Please Come" and other books, said: "In fact, although most technical risks are now very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies. The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the’ life’ that doctors believe. "

Do doctors also believe in "life"? !

Wen | Wang Xing

(Peking University, Ph.D. in Oncology, Deputy Chief Physician, Department of Thoracic Surgery, Shanghai First People’s Hospital)

Do doctors believe in life? Really believe it.

Many doctors, including me, don’t necessarily have any religious beliefs, but most of them believe in fate. This is not a feudal superstition, such as not eating mangoes (busy) and eating apples (safe) when on duty, although many times we really want to do so. The "fate" that doctors believe is essentially probability. Because modern medicine is an uncertain science based on probability.

When a doctor is a rookie, he can be independent, not because of how many operations he can perform, how complicated situations he has handled and how to save the day, but because of his courage. At the beginning of the operation, there was nothing I was afraid to do, and I was full of momentum, but today, ten years later, I am afraid of a lot. This kind of cowardice is not simply to give up the challenge, but to recognize the probability.

Dr. Wang is at work. Tuyuan Wang Xing Weibo

Assuming that the probability of a risk is one in a thousand, and you treat at least 1000 patients in ten years, this risk will change from a small probability event to a high probability accident.

In recent years, immunotherapy has become more popular in the field of lung cancer. Because of some policies of benefiting the people, most of the immunotherapy drugs have dropped from the initial course of 10,000 yuan to around 1000 yuan. This is certainly gratifying, but it is a headache for doctors that when the price is lower than many auxiliary drugs to relieve vomiting, it will lead to a result-because patients lack the necessary understanding of the side effects of such drugs, they think that since this drug is not expensive, it is nothing to add.

On one occasion, the day before, we lamented that the patient was obviously better after taking the medicine for two days. The patient returned home happily and received news from the patient’s family the next day that the patient had left. From the experience, it is likely that there is an outbreak of immune cardiotoxicity, the probability is about 5%, there is no reason, and even the key markers can not be found to determine who is the 5%.

Young doctors are reluctant to talk about risks and think the probability is too low. But I will talk about the risks and let patients know that whether it is surgery or medication, we are all gambling. I still remember that a patient in the department suddenly fell to the ground when he went to the toilet the next day after surgery. After investigation, he found that it was an acute cerebral infarction, so he quickly rescued it and spent hundreds of thousands. The final outcome was a vegetative state, and the patient died soon.

Stills of In the World

It was originally a simple minor operation, but the patient lost his life. Despite the timely rescue, the patient’s lover expressed gratitude to us, but the family members still questioned us-

"Should surgery be done?"

"If the operation is not done, can the patient live for many years?"

"Why didn’t you emphasize with your family that you would have a cerebral infarction before the operation? If you knew there was this risk, we wouldn’t be in a hurry."

If I were a family member, I would ask the same question. No way, the surgeon’s job is to bury his emotions in a grave that belongs to his own heart and continue to work with a cold mask. But the more you work, the more timid you are, and the more you will nag patients about risks, instead of boasting about your strength and downplaying the operation.

I hope more people will read this book precisely because it is not preaching, but telling people with facts that medical risks are a problem that cannot be ignored.

Although medicine has developed from witchcraft of offering sacrifices to ghosts and gods to today, it is still full of many uncertainties. This is the origin of the title, gambling on life, or literally translated as-you have to gamble on your life.

This is no exaggeration. Nowadays, technologies that look very mature: blood transfusion, antibiotics, vaccines, anesthesia … These medical inventions not only bring about the improvement of people’s well-being, but also bring disastrous consequences.

Stills of Everything About Dr. Tang

If the key word of the author’s The Story of Vaccine is "cost", then the key word of Gambling Life is "uncertainty".

At the time of writing this book, the COVID-19 epidemic was raging all over the world, and all countries were on the track of vaccine, hoping to develop a unique vaccine, so that their countries could gain great advantages in this era. On April 7th, 2020, FDA approved an antimalarial drug named hydroxychloroquine for the treatment of Covid-19 infection in the absence of research results on drug effectiveness. Many people, including the then president of the United States, think that what harm can it do to try? Unfortunately, many research results show that hydroxychloroquine can neither treat nor prevent Covid-19 infection, and about 10% of drug users have severe arrhythmia. Two months later, the FDA withdrew the drug recommendation.

It can be said that one of the purposes of this book is to accuse the American government of ignoring the potential risks of new medical technologies in order to "win". Different from the history of western medicine which is narrated according to time, Gambling Life has no intention of exaggerating the success and tragedy stories behind nine modern medical advances, but conveys a profound lesson to us-whether, when and how we should accept new technologies.

This book tells readers with cold figures how the hidden bugs in the beautiful medical discoveries in the name of cure have led to disasters step by step. In the process of reading, I was deeply touched. Medical study only made me see the increasing life span of human beings, but I didn’t see that the flashes in medical history superimposed the unique arrogance of human beings, which made history trample on bones and blood and tears again and again.

Human discovery of medicine is often accompanied by several kinds of mistakes:

The first category is insufficient cognition.

The author takes blood transfusion as an example. At first, people learned to transfuse blood from cattle and sheep. When an accidental transfusion of human blood succeeded, they fell into a gambling game, because after transfusion, there was a certain probability that people would die. Today, we know that people have ABO blood type and Rh blood type, and only the correct blood transfusion method can be established. After people thought that they had discovered the natural law and started blood transfusion, they were educated again, because the disaster caused by the spread of hepatitis B and AIDS caused by blood transfusion was far more serious than before. You will find that the more ordinary people are, the more confident they are, and the more confident they are, the greater the cost.

The second category is that the pace is too big and there is a lack of supervision.

Known as "one of the most serious large-scale poisoning incidents in the 20th century", the protagonist is an antibiotic called sulfanilamide, which is still commonly used today. At that time, four weeks after the drug was put on the market, 353 people took it and 105 people died, including 34 children. Finally, it was found that the problem was not sulfanilamide, but the solvent of the drug. The solvent contains lethal diethylene glycol, which will cause nephrotoxicity. On March 5, 1938, President Roosevelt signed the Food, Drug and Cosmetics Act. Since then, American pharmaceutical companies have been required to list all drug ingredients on the labels and fully carry out product safety tests before they can obtain the marketing permission of the FDA.

The third category is "a dead horse is a living horse doctor".

The most typical example is biotherapy. In the Wei Zexi incident, Wei Zexi tried biological therapy in the treatment of chondrosarcoma with a desperate mentality, and eventually he lost both money and money. The effectiveness of many seemingly "new drugs" and "new therapies" has not been fully verified, and the huge temptation of fame and fortune brought by a star therapy has also driven doctors to ignore ethics and regulatory processes to promote clinical trials. This "two-way trip" to human trials is disastrous, such as the incident of genetically editing a fetus that made a lot of noise a few years ago. These experiments will bring unpredictable and huge risks to individuals and human beings. The author thinks that we must firmly control the brakes under our feet.

via:www.sagarhospitals.in

The fourth category is the false confidence generated by animal experiments.

A successful heart transplant for chimpanzees does not mean that people will succeed. There are great species and individual differences between species and people. Social media often reports that a drug has played a good role at the cellular and animal levels, and it sounds as if human beings are about to conquer a certain disease. However, as long as graduate students who have experienced basic scientific research and training know that there is a huge gap between drugs from outside to inside, and from animals to people. What is effective at the cellular level may not be effective at the animal level, and what is effective at the animal level may not be effective in human trials, and even lead to a series of chain reactions. The exquisiteness of the human body also determines that any method of changing the structure and adjustment of the human body is bound to have defects.

Gambling on Life is a sober book, which refers to the U.S. government, which is eager to promote large-scale clinical trials without evidence, and hopes that every struggling patient can remain rational during treatment. In the book, you will learn that in the history of medical development, people who have been drugged may or may not fall asleep; People who have been vaccinated may resist the virus or die of the vaccine itself; Even blood transfusion, a common operation in modern society, was once a gamble.

Stills of "Emergency Room Story"

No one wants to gamble. It’s like a patient asking me if I can be cured. If I answer "It depends on my life", it will probably cause a contradiction between doctors and patients. In fact, although most technical risks are already very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies.

The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the "fate" that doctors believe.

* Some pictures are from the Internet.

Bet one’s life

[America] By Paul Offit, translated by Qiu Xiaochen

Publication date: May 1, 2024

Shanghai Translation Publishing House

brief Introduction of the content

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

Dr. Paul Offit pointed out that from the first blood transfusion over 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, "Gambling for Life" starts with nine great achievements of modern medicine and tells the risk story behind each medical progress.

Brief introduction of the author

Paul A. Offit, professor of vaccinology, professor of pediatrics at perelman Medical College, University of Pennsylvania, and director of the Vaccine Education Center of Philadelphia Children’s Hospital. He is a member of the vaccine working group of the National Institutes of Health (NIH) and the vaccine and related biological products advisory committee of the Food and Drug Administration (FDA). Previously, he was a member of the Advisory Committee on Immunization Practice of the Centers for Disease Control and Prevention (CDC).

His medical popular science works include The Story of Vaccine, Do you believe in magic? "gambling" and so on.

Original title: "Doctors also believe in" life "? ! Really believe it. 》

Read the original text

　　On March 20, 2019, the national patrol work conference and the third round of patrol mobilization deployment meeting of the 19 th Central Committee were held in Beijing. The picture shows the conference site. Zhang Yixin/photo

　　On December 14, 2018, the Fourth Inspection Team of Tianjin Municipal Committee conducted a centralized judgment on the problems found in the joint inspection and inspection. Meng Jie/photo

　　Feidong County, Anhui Province has carried out in-depth special governance in the field of poverty alleviation, taking formalism and bureaucracy as important contents, comprehensively using effective measures such as first-line visits, stationing supervision, and patrol inspections, and intensifying inspections of poverty alleviation projects before, during, and in post supervision, so as to seriously pursue the responsibility of those responsible for poverty alleviation malpractices such as dereliction of duty, false poverty alleviation, and "digital poverty alleviation". The picture shows that on May 23, 2018, the supervision cadres of the Discipline Inspection Commission of Liangyuan Town, Feidong County went to the village to understand and verify the poverty alleviation projects in the breeding industry. Photo courtesy of the people Xu Qingyong/photo

　　Since the 19th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the Central Leading Group for Inspection Work and inspection agencies at all levels have faithfully performed the duties entrusted by party constitution, strictly implemented the regulations on inspection work, unswervingly deepened political inspections, kept pace with the times, innovated ways and means, paid equal attention to finding problems and implementing rectification, actively explored up-and-down linkage, and achieved remarkable results and achieved a good start. The party’s patrol work adheres to practice, understanding, re-practice and re-understanding, deepening in inheritance and developing in deepening. In the face of the new era and new requirements, we must continue to thoroughly study and implement the important exposition and requirements of the Supreme Leader’s General Secretary on inspection work, sum up and apply the achievements of inspection theory, practice and system innovation, deepen the understanding of regularity, and strive to make inspection work more scientific, rigorous and effective, so as to make greater contributions to promoting the comprehensive and strict administration of the party, consolidating and developing the overwhelming victory in the anti-corruption struggle, winning the battle to build a well-off society in an all-round way, realizing the goal of "two hundred years" and realizing the great rejuvenation of the Chinese nation.

　　First, thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and deeply understand the responsibility and mission of the inspection work in the new era.

　　Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest achievement of Marxism in China, the action guide for the whole party and people to realize the great rejuvenation of the Chinese nation, and the guiding ideology that the party and the country must adhere to for a long time. This is a scientific conclusion drawn by our Party from the combination of history and reality, theory and practice, domestic and international, and enshrined in party constitution and the Constitution. We deeply feel that this important thought has been deeply rooted in the hearts of the people, showing the majestic power to lead the new era, the reform, development and stability of various undertakings have made continuous progress, and the pace of building a well-off society in an all-round way has been firmly advanced. To do a good job in the patrol work in the new era, it is essential to consistently arm the mind, guide practice and promote work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, thoroughly implement the spirit of the 19th Party Congress, consciously think and understand in the overall situation of the party and the country, accurately grasp the responsibilities, missions and requirements entrusted by the new era, and earnestly enhance the ideological consciousness, political consciousness and action consciousness of doing a good job.

　　Deeply understand the important guarantee role of patrol in winning the victory and building a well-off society in an all-round way.Realizing the great rejuvenation of the Chinese nation is the greatest dream of China people in modern times. This dream embodies the long-cherished wish of several generations of Chinese. Standing in the new era, facing the unprecedented changes in the world and the complicated and ever-changing domestic and international situation, the 19th National Congress of the Communist Party of China made strategic arrangements for the goal of "two hundred years". This year and next year will be the crucial period and the closing period for building a well-off society in an all-round way and achieving the goal of the first century. The CPC Central Committee has deployed a series of major tasks. Central decision-making and implementation by all parties; The goal is set and must be implemented. The more important the historical juncture, the more arduous and arduous the task, the more we must resolutely achieve the "two maintenances", unite our will, act in unison, and move forward in unison; The more we must achieve "three strictness and three realities", earnestly perform our duties and responsibilities, and creatively implement them in combination with reality. As the party’s patrol and political patrol, patrol shoulders the great political responsibility of supervising the implementation of the party’s major policies and ensuring the smooth implementation of the Party Central Committee’s decrees. We must improve our political position and consciously serve the overall situation, adhere to the patrol work policy of "discovering problems, forming a shock, promoting reform and promoting development", resolutely break the formalism and bureaucracy in implementing the decision-making and deployment of the Party Central Committee, resolutely correct and cure problems such as selective implementation and false implementation, and form a political ecology with a clean atmosphere.Provide a strong guarantee for building a well-off society in an all-round way.

　　Deeply understand the important role of patrol in improving the supervision system of the party and the state.Our party’s overall leadership and long-term governance must put public power under effective supervision to ensure that public power is not abused or deteriorated. The Third Plenary Session of the Eighteenth Central Committee of the Communist Party of China made arrangements for comprehensively deepening the reform, proposed to strengthen the restriction and supervision system of power operation, and demanded to improve the inspection system of the central government, provinces, autonomous regions and municipalities to achieve full coverage of localities, departments, enterprises and institutions; The 19 th National Congress of the Communist Party of China made further arrangements for improving the supervision system of the party and the state, and demanded deepening political inspections; Party constitution has a special article in the "Party’s Organizational System" to stipulate the patrol inspection system. As a strategic institutional arrangement of inner-party supervision, patrol must closely focus on the goal of improving the party and state supervision system, promote the organic combination of top-down organizational supervision and bottom-up democratic supervision, promote the effective connection between patrol supervision and discipline supervision, supervision supervision and stationed supervision, promote the coordinated connection between inner-party supervision and external supervision, form a full-coverage power supervision pattern, let public power run under strict supervision, and let party member cadres and those who exercise public power get used to working and living in an environment under supervision and restraint, so as to ensure the use of power according to law.

　　Deeply understand the important sword role of patrol in unswervingly administering the party strictly and consolidating the overwhelming victory in the anti-corruption struggle.At present, new major achievements have been made in strictly administering the Party in an all-round way, and the anti-corruption struggle has won an overwhelming victory. However, the situation is still severe and complicated. Strictly administering the Party in an all-round way is always on the road. At any time, we must not have the idea of relaxing and resting our feet. We must be firm, persistent and make contributions for a long time. The patrol work should accurately grasp the situation and tasks of strictly administering the party in an all-round way, insist that the party should govern the party in an all-round way, persist in seeking truth from facts, adhere to the rule of law and discipline, persist in the word "strict" for a long time, dare to struggle, be good at fighting, play an important role in maintaining party rules, strictly observing party discipline, and improving party style, and play a unique role in promoting non-corruption, non-corruption and non-corruption. It is necessary to take finding problems as the main task, focus on key people, key things and key problems, maintain the high-pressure situation of punishing corruption, and continue to strengthen the shock of not daring to rot; Find out the shortcomings of the system and mechanism through inspections, promote deepening reform, improve the system, standardize the operation of power, and secure the cage that cannot be corrupted; Take patrol as the process of strengthening party spirit education, and guide party member cadres to strengthen the party’s consciousness and discipline consciousness, and enhance their consciousness of not wanting to rot. This is the fundamental responsibility of patrol as a weapon of the party and the country.

　　Second, closely follow the fundamental task of "two maintenance" and promote the concretization and normalization of political supervision.

　　Patrol is essentially political supervision. "the Central Committee of the Communist Party of China’s Opinions on Strengthening the Party’s Political Construction" clearly requires "deepening political inspections, strengthening political supervision, and making efforts to find and correct political deviations". To promote the high-quality development of inspections, political supervision must be strengthened. Political supervision is not vague, but concrete and practical. We should firmly grasp the "program" and "soul" of "two maintenance" and give full play to the role of political guidance. It is necessary to focus on the implementation of the political responsibilities of party committees (leading groups), supervise and inspect the implementation of the party’s line, principles and policies, the decision-making and deployment of the CPC Central Committee, and the implementation of the spirit of the important instructions of the Supreme Leader General Secretary, prevent and resolve major risks, and find and promote solutions to problems such as policies, countermeasures, orders and prohibitions. It is necessary to focus on strict political discipline and rules, strengthen supervision and inspection of the implementation of laws and regulations such as party constitution and certain norms of inner-party political life under the new situation, focus on finding and promoting solutions to problems such as political alienation, ideological degeneration, organizational cronyism, duplicity in action, double-dealing and "seven haves", and promote the purification of political ecology. We should focus on getting rid of formalism and bureaucracy, and urge party organizations at all levels and party member cadres to fully understand the serious harm of formalism and bureaucracy politically.Efforts should be made to find and promote the solution of formalism and bureaucracy problems in implementing the major decision-making arrangements of the CPC Central Committee, connecting with the masses, serving economic and social development, learning style, inspection and investigation, and to thoroughly find and correct the wrong manifestations of not fearing, not caring, shouting slogans and pretending to be deployed by the CPC Central Committee, as well as the outstanding problems such as vague statements, making momentum in response to the situation, perfunctory responsibilities, etc., so as to promote the cracking of ideological roots and resolutely eradicate the breeding and spread of formalism and bureaucracy. We should focus on rectifying corruption and work style around the masses. Adhere to the people as the center, focus on finding and promoting the solution of people and things that the masses strongly reflect, and promote the solution of practical problems that affect the vital interests of the masses, so that the masses can feel that strict management of the party and the party is at hand, and that the integrity of the party and anti-corruption are at hand, and constantly consolidate the political foundation of the party’s governance. It is necessary to accurately grasp the connotation and scope of political supervision, analyze and judge problems realistically, and prevent generalization and simplification.

　　Three, closely form a "four full coverage" power supervision pattern, and promote the integration of inspection supervision and other supervision.

　　Since the 19th National Congress of the Communist Party of China, the CPC Central Committee has conducted two rounds of inspections and visited 65 party organizations. Party committees (party groups) of all provinces, autonomous regions, municipalities and central units conducted inspections of party organizations in 200 cities, 1,040 counties and 1,416 enterprises and institutions, and made solid progress in full coverage. The General Secretary of the Supreme Leader stressed that it is necessary to promote full coverage with high quality, connect inspection supervision with other supervision, and focus on it in a three-dimensional way to form a joint force. We should thoroughly grasp the law of power supervision and effectively enhance the effectiveness of supervision. On the one hand, we should adhere to the patrol work policy, strengthen the problem orientation, combine patrol with purifying the political ecology, combine with rectifying the problems strongly reflected by the masses, and combine with solving the outstanding problems found in daily supervision. We should be good at finding problems, reporting problems truthfully, promoting the solution of problems, and give full play to the role of patrol in strengthening self-supervision within the party. On the other hand, we should pay more attention to improving the "four full coverage" supervision pattern of discipline supervision, supervision supervision, stationed supervision and patrol supervision, deepen the cooperation mechanism between patrol and discipline inspection and supervision, organization, audit, letters and visits, and build a scientific, strict and effective supervision network, so that supervision and restraint will follow wherever power is exercised. The central inspection agency and the State Supervision Commission of the Central Commission for Discipline Inspection have studied and established a cooperation mechanism. Discipline inspection and supervision organs at all levels and inspection agencies should also establish and improve relevant mechanisms in light of the actual situation, share shared information, resources, strength, means and supervision results, and effectively turn institutional advantages into supervision efficiency.

　　Fourth, closely follow the "second half of the article" of the inspection and promote the implementation of the main responsibility and supervision responsibility of the inspection and rectification.

　　Patrol rectification is the touchstone to test the "four consciousnesses". If the rectification is not implemented, it is disloyal to the party and irresponsible to the people. It is necessary to take the promotion of rectification as the key link in the inspection work, and come up with effective and effective measures to grasp it and grasp it in place. It is necessary to compact the patrol and rectify the main responsibility. Establish a list of rectification responsibilities, and the party Committee (party group) secretary shall assume the responsibility of the first responsible person, and directly deploy, directly participate in and directly supervise the inspection and rectification. All members of the leading group should put their work, responsibilities and themselves into it, insist on starting from their own level, rectify any problems if there are any, and whoever should rectify them should resolutely prevent perfunctory response, shirking their responsibilities and making mistakes while changing, and resolutely prevent the simple accountability of subordinates from replacing the rectification at the same level. It is necessary to strengthen supervision and inspection of rectification. The discipline inspection and supervision organs should take the initiative to follow up, take the supervision and rectification as an important starting point for daily supervision, and do the daily supervision in depth and detail through investigation and supervision, letter supervision, on-site supervision, and return visit supervision. The organization department should organically combine the supervision and rectification with the daily work of selecting and employing people, and strengthen the organizational guarantee for rectification. It is necessary to combine solving common problems and outstanding problems with improving the system and promote the formation of a long-term mechanism for rectification. We should make good use of the sharp weapon of accountability, and be seriously accountable for the failure to implement the rectification responsibility and the ineffective rectification. It is necessary to improve the open mechanism for rectification. Take the public rectification as an important measure to stimulate the endogenous motivation of rectification, and regularly inspect the rectification, including the rectification measures, planning arrangements, rectification results and progress of the inspected party organizations.We must be specific, timely and accurate, consciously accept the supervision of the masses, and win the trust of the people with the effectiveness of rectification.

　　Five, closely follow the patrol work to develop in depth and extend to the grassroots, and promote the improvement of the patrol inspection pattern of up and down linkage and up and down.

　　It is a clear requirement of the 19th National Congress of the Communist Party of China to establish a supervision network linking patrol inspection up and down. The fundamental purpose is to strengthen the centralized and unified leadership of the CPC Central Committee on patrol inspection, so as to achieve full horizontal coverage, full vertical links and "a game of chess" throughout the country. It is necessary to study and formulate the guidance of the up-and-down linkage supervision network for patrol inspection, strengthen the top-level design, improve the system and mechanism, and promote the construction of a more perfect, rigorous and efficient patrol inspection pattern. It is necessary to deepen the expansion of inspections in provinces, autonomous regions and municipalities. Provincial patrol is the key link of up-and-down linkage, which plays a connecting role. The party committees of provinces, autonomous regions and municipalities should thoroughly implement the decision-making arrangements of the CPC Central Committee on inspection work in light of the actual situation, strengthen overall planning and make overall arrangements; Strengthen the leadership, guidance and supervision of the inspection work in cities and counties, patrol with patrol belts, coordinate regional linkage, and push the inspection work to the end. It is necessary to promote the inspection of central units by classification. The central unit has a wide range, a wide field and a large number, which is an important link of up-and-down linkage and integration. It is necessary to pay close attention to the study and formulation of guiding opinions on the inspection work of central units, strengthen classified guidance, and promote related work; Combined with the characteristics of industries and fields, we will establish a coordination mechanism with the State-owned Assets Supervision and Administration Commission of the State Council, the Ministry of Education and other units to jointly promote the inspection and inspection of universities under the central management of enterprises, party committee secretaries and principals. It is necessary to promote the inspection of cities and counties to extend to the grassroots. City and county inspection is the basic link of up-and-down linkage. It is necessary to compact the main responsibility of city and county party committees, strengthen the organization and leadership of inspection work in this area, and formulate work plans and specific measures in time.Efforts will be made to strengthen the supervision and inspection of the implementation of the decision-making arrangements of the CPC Central Committee, such as benefiting the people and the people, tackling poverty, revitalizing the countryside, and eliminating evils, and strive to find and promote the solution of corruption and unhealthy practices around the masses, so that the masses can have more and more direct sense of happiness and security.

　　Six, closely follow the standardization of inspection work, and promote the compliance with the rules and regulations in accordance with the law throughout the whole process and all aspects.

　　Standardization of inspection work is an inherent requirement for implementing the rule of law and the rule of the party, and it is also an important guarantee for the high-quality development of inspection work. We should conscientiously implement the important requirements of the Supreme Leader General Secretary, improve working rules, standardize working procedures, strictly control internal management, and take standardization construction as a basic work. It is necessary to improve and implement the inspection system. Summarize the experience of practice and innovation in time, concretize and program the principled and general provisions in the party constitution and the patrol regulations, and gradually form an institutional system with party constitution as the foundation, patrol regulations as the mainstay, supporting supporting systems, coordinated content, strict procedures, complete facilities and effective use, so as to ensure that the patrol inspection work has rules to follow and rules to follow. Strengthen the implementation of the system, resolutely act according to the party rules, patrol regulations and work rules of party constitution, adhere to and improve the patrol report system, strictly implement the requirements of "not interfering with the normal work of the inspected areas (units) and failing to perform the duties of discipline review", strictly abide by the boundaries of duties and prevent chaos. It is necessary to strengthen information construction. Comprehensively promote the use of patrol inspection data management system, starting from the central patrol organization, and drive the whole system to connect up and down, integrate resources and form a joint force. Formulate guiding opinions on the informatization construction of patrol inspection, promote the establishment of a scientific, efficient and safe network platform for patrol inspection, make it reliable, controllable, usable and easy to use, and promote standardization through informatization. It is necessary to strengthen standardized team management. Put the party’s political construction in the first place and carry out in-depth "Do not forget your initiative mind, remember the mission "theme education, improve political consciousness and political ability. Select the team leader and deputy team leader, strengthen the education and training of discipline and law of patrol cadres, and improve the professional level of team rule of law. Strict discipline requirements, fully implement the post-evaluation system of discipline style, seriously investigate and deal with behaviors such as patrolling for personal gain, exceeding authority, running wind and leaking air, and resolutely prevent "black under the lamp".

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

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This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　Cctv newsOn May 25th, the 72nd World Health Assembly in Geneva, Switzerland, deliberated and adopted the 11th Revision of the International Classification of Diseases (ICD-11), which included traditional medicine originated from traditional Chinese medicine for the first time. This is a valuable achievement made by the government of China and Chinese medicine experts after more than 10 years of continuous efforts. This news is expected, and related reports were as early as June 2018; But it is also a milestone. As a great invention of the Chinese nation, Chinese medicine is a precious gift from China to the world, which shows that it is being recognized more and more widely.

　　Incorporated for the first time in the past hundred years

　　The Director-General’s Report of the World Health Organization points out that ICD-11 includes a report entitled "Traditional medical diseases and syndromes — — The supplementary chapter of Module 1 classifies the traditional medical diseases and syndromes that originated in ancient China and are widely used in China, Japanese, Korean and other countries. Incorporating supplementary chapters on traditional medicine into the International Classification of Diseases (ICD) enables people to make statistics on traditional medical services and medical treatment for the first time, evaluate its form, frequency, effectiveness and safety, and compare it with mainstream medicine and research.

　　ICD is an internationally unified disease classification standard formulated and promulgated by WHO. It is the normative standard of disease classification for governments in medical treatment, management, teaching, scientific research and policy making, and it is one of the authoritative foundations and general standards in the global health field. After a hundred years, ICD has been revised 10 times, and this is the first time that Chinese medicine has been included in the "International Classification of Diseases" in the past hundred years.

　　150 diseases and 196 syndromes in traditional medicine are included in the chapters of traditional medicine, and words describing TCM syndromes such as "Yin deficiency" and "Yang deficiency" are listed. After being included in ICD, the relevant data can be collected not only from China, but also more widely in the world, so it can provide more and more reliable basis for the clinical research of traditional Chinese medicine.

　　International exchanges and cooperation highlight business cards.

　　In the exhibition area of the Life Experience Hall of the Beijing World Expo, almost half a floor was used to display the contents related to traditional Chinese medicine.

　　On May 22nd, the State Council held a press conference in China International Fair for Trade in Services in 2019. When answering a reporter’s question, Vice Minister of Commerce Wang Bingnan said that a number of new characteristic service trade bases should be established in the fields of digital services and traditional Chinese medicine services, so as to promote the formation of a new pattern of "one pilot, one demonstration and multiple bases".

　　Chinese medicine has already gone to the world. In recent years, with the improvement of China’s comprehensive national strength, the spread and status of Chinese medicine overseas are also constantly improving, and the internationalization process is also entering the fast lane.

　　In October 2015, Tu Youyou, a Chinese medicine scientist, won the Nobel Prize for his invention of artemisinin, becoming the first Chinese to win the Nobel Prize in science.

　　In August 2016, at the Rio Olympic Games, cupping and acupuncture unexpectedly became popular as "artifacts" and were sought after by many Olympic athletes, including swimming superstar Phelps and gymnast Alex. Ancient Chinese medicine physical therapy methods have become the focus.

　　In December 2016, the State Council Information Office published Chinese Medicine in China. This is the first time that the Chinese government has published a white paper on the development of Chinese medicine.

　　According to state administration of traditional chinese medicine, at present, Chinese medicine has spread to 183 countries and regions. China has signed special cooperation agreements on Chinese medicine with more than 40 foreign governments, regions and organizations, established a number of overseas Chinese medicine centers in countries and regions related to the Belt and Road Initiative, and opened hundreds of Chinese medicine colleges and universities in more than 30 countries and regions.

　　In addition, Chinese medicine has actively participated in the free trade zone negotiations between China and 14 countries and regions, in order to reduce the market access of Chinese medicine and reduce trade barriers. Chinese medicine has become a bright business card for China’s international exchanges and cooperation.

　　It is reported that Chinese medicine has been included in the framework of high-level cooperation with the United States, Russia, Britain, Germany, France, Canada, Italy and other countries; The mechanism of traditional medicine cooperation meeting between China, South Korea, Singapore and Malaysia has been established. China’s cooperation with the World Health Organization, International Organization for Standardization, Central and Eastern European countries, ASEAN, SCO, BRICS and other multilateral institutions in the fields of national policy formulation, scientific research and standardization of traditional medicine is also constantly strengthening.

　　Open the second pulse of "Ren Du"

　　I still remember the movie "Scraping" that year. Grandpa used the traditional Chinese medicine "scraping" therapy to treat his grandson, but the red mark on his skin limb was regarded as child abuse in the United States. Over the years, the traditional medical field has worked tirelessly, but it is still difficult to become the international mainstream medicine. Experts believe that bringing traditional medicine into ICD is like opening up the second pulse of Ren Du, which is a milestone.

　　Zhang Qi, director of the Department of Traditional Medicine, Complementary Medicine and Integrated Medicine of WHO, said that the inclusion of traditional medicine in ICD marks the recognition of the value of this part of traditional medicine, including Chinese medicine and its origin, by the whole international public health system represented by WHO, and also recognizes the fact that Chinese medicine is being used more and more in China and internationally.

　　Zhang Boli, an academician of China Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, believes that this is conducive to the international exchange and cooperation of traditional Chinese medicine, promotes the integration and development of traditional Chinese medicine with the medical and health systems of other countries in the world, and lays a foundation for countries around the world to know, understand and use traditional Chinese medicine, which has very important practical significance and far-reaching historical significance.

　　More and more foreign "small partners" believe that while using Chinese medicine, more and more foreigners have embarked on the road of studying Chinese medicine. The inclusion of ICD will also be more conducive to their study.

　　Just a few days ago, during the Asian Civilization Dialogue Conference, Hu Man, an Iranian "foreign traditional Chinese medicine", who was invited to attend the conference, talked about his personal experience: Chinese medicine is traditional medicine, and it has a lot to do with culture. In his view, acupuncture is China’s and the world’s. I hope that through my own efforts, more people will feel the charm of Chinese medicine.

　　Huggins, a Brazilian student, suffered from stomach trouble, and his martial arts teacher cured him with Chinese medicine. Since then, Higgins has been fascinated by Chinese medicine. Now, he has opened the Brazilian College of Traditional Chinese Medicine, hoping to spread Chinese medicine culture in the South American continent.

　　Standardization has a long way to go.

　　In the Museum of Traditional Chinese Medicine in Huqingyutang, Hangzhou, Zhejiang Province, there are countless specimens of Chinese herbal medicines, and one of the display cabinets contains the identification of the authenticity of Chinese herbal medicines. In that year, there were as many as four kinds of common fakes of Cordyceps sinensis alone.

　　With the change of environment, the way of collection has changed from wild to planting, and some genuine medicinal materials are no longer authentic. In addition, Chinese medicine and western medicine are two different theoretical systems, and the unclear effective components, unclear mechanism of action and lack of quality standards of Chinese medicine have always restricted the internationalization of Chinese medicine.

　　In January, 2010, the secretariat of the Technical Committee of Traditional Chinese Medicine of the International Organization for Standardization (ISO/TC249) settled in Shanghai, and China began to gradually grasp the leading role of international standardization of traditional Chinese medicine. This is also a world discourse right in the field of traditional Chinese medicine.

　　In May 2017, the International Organization for Standardization (ISO) officially released "Chinese Medicine — — Panax notoginseng medicinal materials, which is the first international standard for quality evaluation of medicinal products led by China. Subsequently, Chinese herbal medicines such as Artemisia argyi, Ganoderma lucidum, Radix Isatidis, Dendrobium candidum and Gastrodia elata have successively obtained international standards.

　　In recent years, a number of traditional Chinese medicine prescriptions have been accepted by European and American markets better and faster by defining the effective substances and establishing standardized production chains. China has gone further and further on the road of promoting international standardization of traditional Chinese medicine. Zhang Weidong, director of the Department of Natural Medicinal Chemistry of the Department of Pharmacy, China Naval Medical University, believes that it is very important to let the world know about traditional Chinese medicine by modern scientific and technological means.

　　According to reports, ICD11, which is included in Chinese medicine this time, is designed to be more easily integrated with electronic health records and information systems, which will help shorten the transition period for the promotion and application of traditional medicine such as Chinese medicine in Europe and America. Experts believe that this achievement is also helpful for the standardized development of Chinese medicine itself. Dou Danbo, a professor at Shanghai University of Traditional Chinese Medicine, said that in view of the wide service population of traditional Chinese medicine, it will be beneficial to the supervision of traditional Chinese medicine, the safety of traditional Chinese medicine and the comparison of curative effects of traditional Chinese medicine.

　　The integration of Chinese medicine into ICD is only the first step, and it still needs to be strengthened in standardization and international cooperation for a long time. As Academician Zhang Boli said, the official release of ICD-11 will help our country to establish a morbidity statistics network which is connected with international standards and reflects the information of Chinese medicine health service, show the ability and position of Chinese medicine service in China’s health service from the perspective of statistical analysis, and also comprehensively reflect the situation of Chinese medicine providing services to people all over the world.

　　The acupuncture bronze man for ancient medical study displayed by Beijing World Expo.

　　Chinese medicine, as a "health messenger" connected with people’s hearts, has taken root and blossomed in the hearts of people all over the world.

　　(Comprehensive from: Xinhuanet, CCTV News, state administration of traditional chinese medicine website, Changjiang Daily)

Fast Science and Technology reported on January 4th that Tank 300, as the domestic off-road "online celebrity Car", has a sales volume of 10,000 vehicles all the year round. However, the PHEV plug-in version of this car has not been launched for a long time, which makes many car owners waiting for money very anxious.

According to domestic media reports, Gu Yukun, executive deputy general manager of the Great Wall TANK brand, said when talking about the listing time of the tank 300 Hi4-T in Weibo recently:"300 is currently in global supply, close to full capacity, and is coordinating production capacity resources. It is expected to be listed after the Spring Festival."

This year’s Spring Festival holiday is from February 10th to February 17th. From the time point of view, the tank 300 Hi4-T will be listed in late February at the earliest.

Prior to this, the tank 300PHEV plug-in version has appeared in the new car declaration catalogue of the Ministry of Industry and Information Technology, and the car will also be the tank 300 Hi4-T version.

It is equipped with the same 2.0T engine and ternary lithium battery pack as the tank 500 Hi4-T,The total energy of the power battery pack is 37.11kWh, matching the vertical 9HAT gearbox.The maximum power is 185kW, which is stronger than the 167kW of 2.0T on the current fuel version.

The battery life is 105 kilometers, and the fuel consumption is 2.29L/100km. Based on the price of No.92 gasoline in Beijing today, it only takes about 17 cents to run one kilometer.

However, this is the fuel consumption of the vehicle under WLTC condition, and the fuel consumption should be above 5L/100km when driving in urban areas or off-road conditions.

Even so, compared with the fuel consumption of 9-10L/100km in the urban area of the fuel tank 300, the fuel consumption level of the tank 300 Hi4-T version will be greatly reduced, and the competitiveness of the vehicle will be enhanced simultaneously.

[Autohome Suzhou Discount Promotion Channel] Recently, the promotion in Suzhou is underway, with a maximum discount of 28,000 yuan and a minimum starting price of 188,600 yuan. For more preferential information, you can click "Check the car price" in the quotation form to get higher discounts.

The exterior design of the Eπ 008 is unique and full of technology. The front face adopts a family-style Xingyao air intake grille, with sharp LED headlights on both sides, showing a strong visual impact. The body lines are smooth, the overall style is tough and stylish, highlighting its unique personality and charm.

车系eπ008拥有5002*1972*1732mm的长宽高尺寸，轴距为3025mm，前轮距和后轮距均为1650mm，确保了宽敞舒适的车内空间。车侧线条流畅而动感，搭配265/45 R21规格的轮胎和时尚的轮圈设计，突显出强烈的运动气息。

eπ008的内饰设计采用了简约而不失科技感的风格，车内采用了大量高品质材料，提升了整体的豪华感。方向盘采用真皮包裹，手感出色，并且支持手动上下和前后调节，满足不同驾驶者的个性化需求。中控台上配备了一块15.6英寸的高清触控屏，集成了多媒体系统、导航、电话、空调等多种功能，并且支持语音识别控制，提高了操作的便捷性和智能化水平。车内还配备有USB和Type-C接口，方便乘客为电子设备充电。前排座椅采用了仿皮材质，支持前后调节、靠背调节、高低调节以及腰部支撑调节，提供舒适的乘坐体验。主驾驶座椅还具备加热、通风、按摩功能，并配备了头枕扬声器，提升了舒适性和娱乐体验。副驾驶座椅同样支持多种调节功能。第二排座椅支持靠背和腿托调节，提升了后排乘客的舒适度。此外，后排座椅可以按比例放倒，增加了行李空间的灵活性。

eπ008搭载了一台1.5T 147马力的高效L4发动机，最大功率达到108千瓦，最大扭矩则为210牛·米。与之匹配的是电动车单速变速箱，为车辆提供了强劲的动力输出和平顺的驾驶体验。

汽车之家车主 对 eπ008 的外观给予了高度评价，她表示：“外形很大气！前脸很帅！颜值高！开出去回头率很高！车标也简洁！” 这种设计无疑使得 eπ008 成为了路上的一道亮丽风景线。

　　　　　　 CCTV News:Israel local time today (March 2) morning, that is, Beijing time today (March 2) afternoon, Israel’s 23rd parliamentary elections began to vote. At present, 29 political parties and coalitions of political parties have decided to stand for election. According to the latest polls, the Likud Party, the largest right-wing conservative party in Israel led by the current Prime Minister Benjamin Netanyahu, and the Blue and White Party, the middle party, rank high and have equal strength.

　　　　　　 This election is the first time that Israel has held a general election for the third time in less than a year. In April and September 2019, Israel held the 21st and 22nd parliamentary elections. After two sessions of parliament, they were dissolved because of the failure to form a cabinet.

　　　　　　 Israel is a parliamentary country, with a total of 120 seats in the parliament, and political parties with more than half of the seats can form a separate cabinet. However, due to the proliferation of small and medium-sized parties, there has never been a single party forming a cabinet in Israeli history.

source map

　　　　　　 [News Background] It is difficult to form a cabinet. Israel has held three general elections in less than a year.

　　　　　　 Due to the serious differences between parties and the difficulty in reconciling interests, Israel has been deadlocked in forming a cabinet after the first two general elections, and the new government has always been "difficult to produce", which has also led to the "strange phenomenon" of Israel holding three general elections in less than one year for the first time in history.

　　　　　　 On April 9 last year, Israel held the 21st parliamentary election. Although Netanyahu, the leader of Likud Group and the current Prime Minister, obtained the right to form a cabinet, he failed to successfully form a ruling Coalition within the prescribed time limit. The reason is that the right-wing party "Israel is our homeland" led by former Israeli Defense Minister Lieberman is difficult to balance the interests of several other religious parties, which led to the "abortion" of forming a cabinet and forced the parliament to dissolve and hold another general election.

　　　　　　 After the 22nd parliamentary election held on September 17th last year, Israeli President rivlin authorized Netanyahu and the leader of the "Blue and White Party" Ganz to form a cabinet, but their efforts to form a cabinet still ended in failure because of the great differences between the parties. Lieberman called for the formation of a "broad and free coalition government" composed of Likud Group, Blue White Party and Israel is our homeland. However, the negotiations among Netanyahu, Ganz and Lieberman failed to reach an agreement.

　　　　　　 Compared with the previous two general elections, the third general election to be voted today has added several uncertainties.

　　　　　　 First of all, on January 28th, the United States announced the so-called "New Middle East Peace Plan" to promote the settlement of the Palestinian-Israeli issue, which was explicitly rejected by the Palestinian side, and the tension between Palestine and Israel escalated again. And about half of Israelis believe that this move of the United States aims to intervene in Israeli elections and help Netanyahu win — — But not long ago, Netanyahu, suspected of corruption, was formally charged, and the case will be heard on the 17th of this month, half a month after the general election, which is very likely to affect voters’ voting intention.

　　　　　　 At the same time, there have been some changes in the position of Netanyahu’s main rival Ganz — — Although "refusing to face trial with Netanyahu ‘ Take turns to govern ’ " His position has not changed, but Ganz turned to oppose the "Joint List" party of the Arab political party alliance to join the Coalition government and supported the so-called "New Middle East Peace Plan" of the United States, which may make the "Blue and White Party" lose some votes of the center-left voters.

　　　　　　 [News Watch] I am afraid that the deadlock in the formation of the cabinet is still difficult to break.

　　　　　　 At present, analysts are generally worried that after the end of the third general election in less than a year, Israel may still face a "tug-of-war" to form a cabinet, which will lead to the deadlock of forming a cabinet again.

　　　　　　 Many polls before the election showed that Likud Group and Blue and White Party are still evenly matched, and both sides may win about 33 seats, with a difference of at most two seats — — The third general election may still be difficult to change the political deadlock after the previous two general elections.

　　　　　　 In the previous two general elections, the Likud Party and the Blue-White Party tried their best to win over their allies, but they failed to win at least 61 of the 120 parliamentary seats needed to form a cabinet. It can be seen that after the third general election, the two parties still need to win over the "Israel is our home" party led by Lieberman. However, it is still very difficult for both Netanyahu and Ganz to pull Lieberman into their respective camps.

　　　　　　 As domestic analysts in Israel have said, "it is hard to see substantial changes in the Israeli political situation after the third general election", and the dystocia of the new government will directly affect the deliberation of Israel’s national budget and the introduction of important decisions. Israel’s political system is facing a serious crisis, and some people even have to silently accept the possibility of holding the fourth general election next — — If we want to break the deadlock in the formation of the cabinet, we must make a decisive compromise between the various parties.

　　macro-economy

　　Comrade Pan Gongsheng was appointed Party Secretary of the People’s Bank of China.

　　According to the central bank, on the afternoon of July 1, 2023, the People’s Bank of China held a meeting of leading cadres. The responsible comrades of the Organization Department of the Central Committee announced the central decision: Comrade Pan Gongsheng was appointed Party Secretary of the People’s Bank of China, and Comrade Guo Shuqing was removed from the post of Party Secretary of the People’s Bank of China and Comrade Yi Gang was removed from the post of Deputy Secretary of the Party Committee of the People’s Bank of China.

　　Ministry of Finance: From January to May, the national lottery sales totaled 225.171 billion yuan, a year-on-year increase of 50.0%.

　　According to the data of the Ministry of Finance, in May, the national lottery sales totaled 50.021 billion yuan, an increase of 17.255 billion yuan or 52.7%. Among them, the sales of welfare lottery institutions was 16.387 billion yuan, an increase of 3.245 billion yuan, an increase of 24.7%; The sales of sports lottery institutions reached 33.634 billion yuan, up 14.010 billion yuan or 71.4% year-on-year. Mainly affected by the low base of lottery sales in the same period of last year, the driving effect of mainstream events and the supporting marketing of instant lottery tickets, lottery sales increased rapidly compared with the same period of last year. From January to May, the national lottery sales totaled 225.171 billion yuan, an increase of 75.088 billion yuan or 50.0%. Among them, the sales of welfare lottery institutions was 71.781 billion yuan, an increase of 9.998 billion yuan or 16.2%; The sales of sports lottery institutions reached 153.39 billion yuan, an increase of 65.09 billion yuan or 73.7%.

　　Two departments: by 2035, establish a sound policy system and market mechanism for unconventional water use.

　　"China Water Conservancy" WeChat WeChat official account July 1 news, recently, the Ministry of Water Resources and the National Development and Reform Commission jointly issued the "Guiding Opinions on Strengthening the Allocation and Utilization of Unconventional Water Resources". In accordance with the basic principles of scientific planning, unified allocation, target management, full use of applications, adapting measures to local conditions, precise policies, policy incentives and market-driven, the Guiding Opinions clearly put forward that by 2025, the utilization of unconventional water sources in China will exceed 17 billion cubic meters, and the utilization rate of reclaimed water in water-deficient cities at prefecture level and above will reach more than 25%; By 2035, a sound policy system and market mechanism for the utilization of unconventional water resources will be established, and the situation of economic, efficient, systematic and safe utilization of unconventional water resources will basically take shape.

　　Jin Zhuanglong, Minister of Industry and Information Technology, went to China SME Development Promotion Center for investigation.

　　Jin Zhuanglong pointed out that the Supreme Leader General Secretary attached great importance to the development of small and medium-sized enterprises, and stressed the need to create a good environment for the development of small and medium-sized enterprises, increase support for small and medium-sized enterprises, and strengthen their confidence in development. We should take the theme education as an opportunity to thoroughly study and implement the important exposition of the Supreme Leader General Secretary on the development of small and medium-sized enterprises, carry out in-depth investigation and research on the hot and difficult issues faced by the development of small and medium-sized enterprises, meet the requirements of the Central Committee of the Central Committee of the CPC, and strengthen inspection and rectification. We must adhere to the "two unwavering", pay equal attention to management and service, develop and help at the same time, further improve the work system, policy and regulation system, and high-quality and efficient service system, continuously enhance the competitiveness of enterprises, and stimulate the emergence of more specialized and new enterprises.

　　Ministry of Commerce spokesman answered questions on Dutch semiconductor export control.

　　According to the website of the Ministry of Commerce, the spokesman of the Ministry of Commerce answered questions on the export control of semiconductors in the Netherlands. China has noticed relevant reports. In recent months, China and the Netherlands have conducted multi-level and multi-frequency communication and consultation on semiconductor export control. However, the Dutch side finally managed the relevant semiconductor equipment, and China is dissatisfied with this. In recent years, in order to maintain its global hegemony, the United States has constantly generalized the concept of national security, abused export control measures, and even at the expense of its allies’ interests, coerced other countries to suppress and contain semiconductors in China, artificially promoting industrial decoupling and chain breaking, seriously damaging the development of the global semiconductor industry. China firmly opposes this.

　　China’s first natural gas main pipeline directly to xiong’an new area was put into operation.

　　The first phase of Mengxi pipeline project (Tianjin-Dingxing, Hebei), a key national natural gas infrastructure interconnection project, was put into operation on June 29th, which is the first natural gas trunk pipeline in China that goes directly to xiong’an new area. The total length of Mengxi pipeline is 1279 kilometers, which passes through Inner Mongolia, Shanxi, Hebei and Tianjin provinces. It is not only the export channel supporting the coal-to-natural gas project in western Inner Mongolia and Datong, Shanxi, but also the export channel for Tianjin LNG to land. The project is implemented according to the overall approval and phased construction. The first phase of Mengxi Pipeline, with a total length of 413.5 kilometers, starts from Tianjin LNG Lingang Offtake Station and ends at Baoding Dingxing Offtake Station in Hebei Province, with a maximum pipe diameter of 1,016 mm and an annual design capacity of 6.6 billion cubic meters.

　　From July 1st, the national automobile will implement the national emission standard 6b stage.

　　On July 1st, the national automobile emission standard 6b was fully implemented, and it was forbidden to produce, import and sell automobiles that did not meet the national automobile emission standard 6b. Starting today (July 1st), the national automobile emission standard 6b is fully implemented, and it is forbidden to produce, import and sell automobiles that do not meet the national automobile emission standard 6b.

　　Financial news

　　The accumulated net purchase of northbound funds in the first half of the year exceeded 180 billion yuan, and three factors attracted foreign capital inflows.

　　According to the Securities Daily, in the first half of this year, the cumulative net inflow of northbound funds was 183.324 billion yuan, an increase of 15.533% over the same period last year (71.799 billion yuan). In this regard, institutions generally believe that China is still a hot spot for global investors, and the overall trend of economic recovery is clear. Looking forward to the second half of the year, foreign-funded institutions are optimistic about emerging market stocks and suggest moderately over-allocating A shares. Foreign investors are optimistic about the three positive factors of China’s asset endowment. First, China is stepping up efforts to attract and utilize foreign capital. Secondly, China’s economic recovery is improving, and foreign investors’ confidence in China’s assets has increased. Third, the steady growth of listed companies’ performance is an important factor to attract foreign investment. Looking forward to the second half of the year, the expected improvement of the economy is expected to boost the confidence of overseas investors. It is estimated that the net inflow of northbound funds may be 200 billion to 400 billion yuan in 2023.

　　The chain has increased by more than 25%! The organization bought this 100 billion leader in a big way.

　　According to () iFinD data, the turnover of A-share block transactions in June reached 68.106 billion yuan, an increase of more than 25% from the previous month. (), () and () are the top three stocks in the cumulative block trading turnover in June. It is worth noting that the recent block transactions of Midea Group are active. On June 30th, Midea Group now made a block transaction of 257 million yuan. The reporter found out that in June, Midea Group had 43 large-scale transactions, with a cumulative turnover exceeding 3.5 billion yuan and institutions buying more than 3 billion yuan.

　　CSRC: Encourage qualified Public Offering of Fund to set up overseas subsidiaries according to law on the premise of "seeing clearly and managing well".

　　According to the China Securities Journal, it was learned in the industry that the securities fund institution supervision department of the China Securities Regulatory Commission said in the latest issue of the Bulletin on Institutional Supervision that in recent years, the overseas subsidiaries of Public Offering of Fund Management Company (hereinafter referred to as the overseas subsidiaries of funds) have developed steadily as a whole and played an active role in providing asset allocation services to global customers, improving the international competitiveness of Chinese-funded institutions and promoting the interconnection of capital markets. The overall development of overseas subsidiaries of the Fund has achieved certain results, but there is still room for improvement in brand effect, core competitiveness and function play. In view of this, the CSRC will start from three aspects: supporting fund companies to set up overseas subsidiaries according to law, encouraging overseas subsidiaries of the fund to practice "internal strength" and guiding overseas Chinese-funded institutions to strengthen cooperation, so as to promote the higher quality development of overseas subsidiaries of the fund.

　　Industry news

　　Shanghai data exchange helps to build the upstream and downstream data circulation ecology of automobile industry chain

　　According to the Shanghai Stock Exchange, in order to speed up the mining of data application scenarios and active data product transactions, on June 29th, Shanghai Data Exchange held a DSM series special supply-demand matchmaking meeting on data ecological construction of automobile industry in Shanghai Jiading International Automobile City, the first innovation park focusing on automobile industry in China. The participating enterprises include application service providers, vehicle manufacturers, intelligent solution providers, important parts suppliers and other enterprises in all aspects of the automobile industry chain, including SAIC-GM, Weilai Automobile, LI, Shanghai Jinqiao Intelligent Networked Automobile, Shanghai New Energy Vehicle Public Data Collection and Monitoring Research Center, Shanghai Xinzhi, UFIDA, Tencent Technology, etc. Demand-side enterprises include China Agricultural Bank, (), China Dadi Insurance, China Ping An Property & Casualty Insurance, and third-party business enterprises such as Lingyun Technology.

　　The sales volume of new car-making forces continued to pick up in June, and the ideal delivery volume exceeded the sum of last year.

　　On July 1st, the new domestic car manufacturers announced the delivery volume in June. LI’s monthly delivery volume continues to maintain a large leading edge, and for the first time, it has achieved a monthly delivery of 30,000 vehicles; New car companies such as Weilai, Xpeng Motors, and Zero Run continue to pick up. In June, a total of 32,575 new cars were delivered, and the monthly delivery exceeded 30,000 vehicles for the first time, up 150.1% year-on-year. In the second quarter of this year, the cumulative delivery volume in LI reached 86,533 vehicles, up 201.6% year-on-year. In the first half of 2023, the delivery volume of LI reached 139,000 vehicles, which has exceeded the delivery volume in 2022.

　　Chen Liquan, Academician of China Academy of Engineering: The energy storage industry will usher in an outbreak.

　　Chen Liquan, an academician of the China Academy of Engineering and a researcher at the Institute of Physics of the Chinese Academy of Sciences, said in Shenzhen on July 1 that under the guidance of the new national energy storage policy, China’s energy storage industry will usher in an explosive period. It is estimated that in 2025, wind power+photovoltaic power generation will account for about 18% of the annual social electricity consumption, and the energy storage market will exceed 100GWh (100 GW h). Yu Jing, deputy director and second-level inspector of Shenzhen Development and Reform Commission, said that Shenzhen attaches great importance to the development of energy storage industry, and has successively issued documents such as "Several Measures for Shenzhen to Support the Accelerated Development of Electrochemical Energy Storage Industry" to accelerate the construction of a trillion-dollar world-class new energy storage industry center.

　　Company news

　　Tesla Model S/X will offer a discount of 35,000-45,000 yuan. Model S will start selling at 773,900 yuan.

　　Tesla announced on the 1st through official website and social platforms that the new Model S/X car incentive activity was officially launched. Users can enjoy preferential benefits ranging from 35,000 to 45,000 yuan by purchasing two new Model S/X models. After the preferential benefits ranging from 35,000 yuan to 45,000 yuan are included, the Model S dual-motor all-wheel drive version starts at 773,900 yuan, and the Model S Plaid three-motor all-wheel drive version starts at 988,900 yuan; The current car price of Model X dual-motor all-wheel drive version starts from 863,900 yuan, and the current car price of Model X Plaid three-motor all-wheel drive version starts from 1,013,900 yuan.

　　LI delivered 32,575 vehicles in June 2023, breaking 30,000 vehicles for the first time.

　　On July 1, 2023, LI released the delivery data for June 2023. In June 2023, LI delivered a total of 32,575 new cars, and the monthly delivery volume exceeded 30,000 for the first time, with a year-on-year increase of 150.1%. In the second quarter of this year, the cumulative delivery volume in LI reached 86,533 vehicles, up 201.6% year-on-year. LI’s delivery in the first half of 2023 has exceeded the delivery in the whole year of 2022.

　　AITO sets up a joint working group on marketing and service, and the cross-border cooperation between Huawei and Cyrus deepens.

　　It is reported that on June 30, AITO asked the community to issue an internal letter to all partners. The letter emphasizes that AITO has entered a new stage of transition from 1 to N after reaching the milestone of 100,000 production cars off the assembly line in 15 months. In order to support the deeper and closer development of the joint business between () Automobile and Huawei, the two sides decided to set up the "AITO Joint Working Group on Marketing and Service", which is responsible for the end-to-end closed-loop management of marketing, sales, delivery and service.

　　China Evergrande: Evergrande Real Estate has accumulated about RMB 277.688 billion in outstanding debts.

　　China Evergrande announced on the Hong Kong Stock Exchange that by the end of May 2023, Evergrande Real Estate had accumulated about RMB 277.688 billion in unpaid debts; By the end of May 2023, the accumulated overdue commercial tickets of Evergrande Real Estate was about RMB 245.418 billion. By the end of May, 2023, there were 1,601 pending litigation cases of Evergrande Real Estate with a target amount of over RMB 30 million, with a total target amount of about RMB 382.94 billion.

　　Overseas news

　　U.S. regulators are considering limiting the size of loans that large banks can borrow from the Federal Housing Loan Bank (FHLBs).

　　According to Cailian, US officials are considering restricting the ability of large banks to use the Federal Housing Loan Bank (FHLBs) as financial backing, which is part of a broader proposal for financial system reform. These changes are being comprehensively reviewed and discussed, or they may become the most influential reshaping of this $1.6 trillion system in decades. It is reported that regulators also discussed requiring banks wishing to borrow from FHLBs to hold a certain proportion of mortgage assets. According to people familiar with the matter, the Federal Housing Finance Agency may adjust its plan before releasing its recommendations in the coming months. Limiting the borrowing capacity of large lenders may also require congressional action. FHLBs has become a focus of controversy. Earlier this year, these institutions provided billions of dollars in loans to Silicon Valley Bank, signatory bank and First Total Bank.

　　Rich countries, State Street, Morgan Stanley and Morgan Stanley have all raised their dividends, and Wall Street banks have passed the stress test of the Federal Reserve.

　　Wells Fargo plans to raise its quarterly dividend from 30 cents to 35 cents per share. State Street Bank intends to raise its dividend by 10% to 69 cents per share in the third quarter; Still interested in continuing to buy back shares as planned. Morgan Stanley raised its dividend to 85 cents per share, authorizing the resumption of a $20 billion share repurchase program. JPMorgan Chase plans to raise its dividend to 105 cents a share in the third quarter. New York Mellon raised its quarterly dividend by 14% to 42 cents a share. Truist plans to keep the quarterly stock dividend unchanged at 52 cents per share. Earlier this week, the Federal Reserve announced that more than 20 super-large banks had all passed the annual stress test.

　　Musk said Twitter will limit the number of tweets users can read.

　　Musk said on July 1 local time that in order to prevent "extreme level" data capture and system manipulation, Twitter is limiting the number of tweets that users can read: verified accounts are limited to reading 6,000 tweets a day, unverified accounts are limited to 600 tweets a day, and unverified new accounts are limited to 300 tweets a day. Subsequently, Musk increased the number of tweets that can be browsed: 10,000 tweets, 1,000 tweets and 500 tweets can be browsed for three forms of accounts.

　　Once again, the EU failed to reach an agreement on power market reform.

　　European Union countries failed to reach an agreement on European electricity market reform again on Friday, and diplomatic sources said that countries still have differences on potential new state-aided power plants. Twenty-seven EU countries are seeking to reach a common position on the reform of the EU electricity market plan, but some countries, including Germany and France, have been difficult to reach an agreement on such elements as the state aid rules for power plants. EU diplomats said. Some people complained that they didn’t have enough time to analyze the document, which was sent to countries by Sweden, which currently holds the rotating presidency of the European Union, on Thursday night. Now, the responsibility for finalizing the agreement will be transferred to Spain, which will take over the EU presidency from July until the end of the year. The planned electricity market reform aims to make the price of electricity in Europe more stable, and avoid repeating the situation that the soaring price of natural gas caused consumers to face high bills during the energy crisis last year. However, whether countries can subsidize existing power plants by signing new fixed-price electricity contracts with governments has caused great controversy.

　　Riots broke out in France for the fourth consecutive night, and the Minister of the Interior issued a message in the early morning: 270 people were detained.

　　According to the Tass news agency, in the early morning of July 1, local time, French Interior Minister Darmanin posted a message on social media Twitter that 270 people had been detained by French law enforcement authorities for participating in the riots on the evening of June 30. According to the report, Darmanin wrote on Twitter that at present, 270 people have been detained, among which more than 80 people have been detained in Marseille, and a large number of reinforcements from law enforcement agencies are on their way to Marseille.

　　President of Russian National Aerospace Group: A new generation of GLONASS -K2 navigation satellite is scheduled to be launched in August.

　　Borisov, president of Russian National Aerospace Corporation, said in a report to Russian President Vladimir Putin on June 30th local time that Russia currently has an orbital system consisting of 225 satellites of various types, and the new generation of GLONASS -K2 navigation satellite is scheduled to be launched in August this year. The construction of the Russian space station will be completed by 2032, and its efficiency will far exceed the efficiency of the Russian component part of the current International Space Station. He also said that African countries such as Egypt and Algeria and some Asian countries hope to strengthen cooperation with Russia in the space field.

　　Nokia and Apple signed a long-term patent license agreement, the terms of which are confidential.

　　Nokia and Apple signed a long-term patent license agreement, the terms of which are confidential; Nokia expects that the agreement will bring revenue from January 2024.

　　"The national management measures for network information security of medical institutions are being drafted and will be introduced soon." A source recently told the Economic Information Daily at the China Internet Conference that after the outbreak of the COVID-19 epidemic, the global medical and health data were frequently attacked by hackers, and China began to pay attention to the value of medical and health data, hoping to improve the overall security level of medical and health data through multi-dimensional methods such as legislation and strengthening supervision.

　　Medical health data is widely used.

　　Medical and health data are widely used in various scenes of daily life. For example, through big data, we can efficiently analyze the ingredients, dosage and time, and find the best combination of rational drug use; Through a large number of clinical data for scientific analysis to find the cause, and clinical cause analysis and chronic disease monitoring; Genomic analysis of rapid screening and prediction of diseases and potential genetic defects through a large number of gene sequence analysis; After collecting remote disease data from patients, combined with a large number of clinical etiology data analysis, remote medical diagnosis and treatment is realized; Collect data through smart wearable devices to realize the detection of human vital signs, early warning of potential health risks and health management; Apply big data and other algorithms to formulate medical insurance payment standards, and conduct accurate medical insurance decision analysis based on this.

　　Wang Kai, deputy director of the Institute of Hospital Management of the Health and Health Commission, said that the medical industry is related to the national economy and people’s livelihood. Once medical data is tampered with, destroyed and leaked, it will definitely pose a serious threat to the reputation of medical institutions, the privacy and health safety of both doctors and patients, and even affect social harmony and stability.

　　Kai Wei, deputy director of the Institute of Cloud Computing and Big Data of China ICT Institute, told the reporter that based on the sensitivity of medical big health data, since 2016, the state has successively issued a number of medical health data security policies to regulate, including Guiding Opinions on Promoting and Regulating the Development of Health Medical Big Data Applications, Administrative Measures for Internet Diagnosis and Treatment, Administrative Measures for Internet Hospitals, Administrative Regulations for Telemedicine Services, and Administrative Measures for National Health Medical Big Data Standards, Security and Services.

　　"Even with so many regulations, medical and health data security incidents occur frequently, and the data security situation is very serious." He said that especially after the epidemic, the risk of data security has further intensified.

　　Health data security risks have intensified after the epidemic.

　　In April 2020, the World Health Organization issued a statement saying that the number of cyber attacks during the epidemic increased five times year-on-year. Chianxin Group released a series of network security reports, pointing out that after the outbreak of the epidemic in 2020, the medical and health industry surpassed the government, finance, national defense, energy, telecommunications and other fields for the first time in the history, and became the primary target of global APT (cyber attacks and invasions launched by hackers for the purpose of stealing core data). 23.7% of APT events in the world are related to the medical and health industry. China surpassed the United States, South Korea, the Middle East and other countries and regions for the first time and became the primary regional target of global APT activities.

　　Xiao Xinguang, chairman of Antian Science and Technology Group, revealed that during the fight against the epidemic, China’s health care system, vaccine research institutions, research institutes, etc. have frequently encountered network intrusion attacks. In April, 2020, the source code of China medical company AI testing Covid-19 technology experiment data was stolen and sold by hackers.

　　During the epidemic period, information leakage incidents of individuals and patients in medical institutions are more frequent. In January, 2020, the leaders of a city health management department forwarded the COVID-19 patient report through WeChat. In November, 2020, in order to remind a unit within its jurisdiction to do a good job in epidemic prevention, the leader of an urban health management department forwarded the "Brief Introduction of Suspected Secret Access Investigation" to WeChat, causing the units within its jurisdiction to send this information in large numbers.

　　In addition, the remote network diagnosis and treatment method has been widely accepted after the epidemic, and many hospitals across the country are applying for Internet hospitals and smart hospitals. Insiders pointed out that the unsafe risk of medical and health data may be further aggravated due to the use of the network to transmit diagnostic data, photos and other information.

　　It is reported that the current medical health insecurity risks are mainly reflected in eight aspects.

　　First, online medical data: health medical data such as inspection reports, diagnosis results and past medical history are at risk of illegal access, stealing, tampering and malicious uploading due to vulnerability attacks and virus infections;

　　Second, medical associations access data: in the process of accessing and browsing sensitive data, medical associations and third-party service organizations may lead to the risk of disclosure of important information such as doctor-patient privacy;

　　Third, clinical research data: clinical research data involves demographic data, inspection information, inspection information, drug orders, diagnostic information, cases and patient reports. Once leaked during transmission, the consequences will be very serious;

　　Fourth, medical insurance data: medical insurance data involves docking with third-party institutions, and faces security risks in system docking, data transmission, data use, data storage, data destruction and other links;

　　Fifth, medical equipment maintenance data: when medical device manufacturers maintain telemedicine equipment, the data will face security risks such as unauthorized access, unsafe links, disclosure of private data, improper maintenance records, etc.

　　Sixth, the data of health big data center: the lack of classification and grading mechanism leads to data security risks such as illegal login, unauthorized access, abnormal access, impersonation query, batch theft, and plaintext disclosure;

　　Seventh, wearable health device data: wearable device data has different levels of security risks in the stages of collection, storage and use;

　　Eighth, medical health APP data: mobile applications involve many online health care services, and there are hidden dangers of revealing personal health status data, payment data, health resource data and public health information.

　　Improve the overall level of data security in multiple dimensions

　　"There are also some health-sensitive data that are illegally leaving the country. The leader of a well-known domestic hospital reached a cooperation agreement with a foreign company to illegally launch a sensitive data research project. The foreign company has remote unrestricted access to the sample data of the research project. " An industry insider pointed out that in the face of complex situations, medical institutions and other relevant departments need to improve the overall level of medical health data security in multiple dimensions.

　　Kai Wei pointed out that, on the one hand, we should strengthen supervision and promote the formulation and improvement of data security management measures in the health care industry. On the other hand, we should formulate and improve the supporting standard system of medical and health data security, establish an industry cooperation mechanism, and make collaborative innovation and open sharing.

　　"The Beijing Municipal Commission of Health and Wellness has formulated a supervision platform for Internet hospitals in Beijing, requiring medical institutions that carry out Internet diagnosis and treatment services in Beijing to connect with the supervision platform and accept the supervision of the platform." Zheng Pan, deputy director of the Information Center of the Beijing Municipal Health and Wellness Commission, said that as of June this year, 19 Internet hospitals had been approved in Beijing, and all of them had been docked with the supervision platform.

　　It is reported that the contents of the Internet hospital supervision platform include upgrading the established electronic registration platform for medical administration and management, and realizing the management of medical resources such as institutions, doctors, nurses’ electronic certificates, ambulances and medical advertisements; Build a medical service and practice supervision platform to realize real-time dynamic supervision of Internet hospital approval and Internet diagnosis and treatment; Construction of medical services and practice supervision platform, construction of medical services, diagnosis and treatment behavior and other information collection system and data display system, to achieve the supervision of medical resources and medical services in physical medical institutions.

Recently, Lantu’s first pure electric car "Chasing Light" has been delivered one after another. As a high-end new energy brand under Dongfeng, the "Chasing Light" launched by Lantu this time has brought a great luxury experience from the aspects of appearance, interior design, driving system and intelligent configuration.

(Lan Tu Zhui Guang)

In terms of cockpit experience, Yantu cooperated deeply with Tencent, and customized two car apps, Tencent Aiqu Listening and Tencent Accompanying, for "chasing light", so that car owners can enjoy intelligent, intimate and immersive entertainment space while driving safely. In the follow-up, Tencent Aiqu will continue to launch Lantiu FREE and Lantu Dreamer to achieve full coverage of family models.

The latest and most complete audio content library, enjoy a good time to travel.

Tencent Aiqu Listening is the first in-vehicle entertainment application in the industry that integrates music, podcasts, cross talk, news, listening to books, videos and other contents. It is a one-stop aggregation of top-level content libraries from Tencent and third parties. Users only need to open an application, and they can enjoy many categories of audio content including QQ music, Himalayan, WeChat reading, pocket stories, Penguin, Tencent News and so on.

(Tencent loves listening)

Based on the intelligent recommendation technology of Tencent Aiqu Listening, you can create personalized content recommendation pages for users, and provide users with intelligent customized music content in combination with the specific scene requirements of driving vehicles, so that Aiqu Listening can understand your taste more and more.

Aiqu Listening has also realized the multi-terminal intercommunication between the car and the mobile phone, seamlessly connecting the entertainment in the car with the user’s life scenes. Users’ content preferences, collections, listening history, listening progress, etc. can all be synchronized in two directions. Songs created, collected or subscribed by users on the mobile APP can be synchronized to the car in real time.

In terms of membership rights, users’ QQ music membership rights can be synchronized in both mobile phones and cars, and buying a member can be enjoyed in both mobile phones and cars.

The industry-leading Galaxy sound technology creates a more "pleasant" music space.

Tencent Aiqu Listening on Lantu’s "Chasing Light" also integrates Galaxy sound technology, which, together with the "Palace-level" Tanner audio, brings more "pleasant" music space in the car to the owners.

Galaxy Sound is a professional sound technology developed by QQ Music. This time, Tencent Smart Travel and Galaxy Sound Lab specially customized and tuned the car environment, and launched the car version of Galaxy Sound. Relying on QQ’s massive music library, audio data analysis ability and AI algorithm, it can make the presentation of music works more realistic, clear, restored and vivid, and bring professional sound experience to car owners.

At the same time, the car version of Galaxy Sound has preset more than 20 kinds of special sound effects, such as super bass, vinyl, phonograph, concert hall, etc., which provides users with more creative ways to play, and can be adjusted according to different music styles and personal music preferences.

Massive services "accompany" and bring active services of scene intelligence.

Tencent on the "Chasing Light" is an intimate car life service assistant. It covers almost all the functional services needed for daily travel, including navigation, social interaction, car owner service, life service, etc., and has simple interface, simple operation, rapid and accurate voice operation, and supports multi-screen interaction. Built-in rich in-vehicle applet, and based on the ability of intelligent scene engine, predict the potential needs of users and recommend intelligent services for users. Combining the map LBS capability with rich ecological services, every location, every route and every area that you drive through can be "alive".

The car version of WeChat supports the communication mode of full voice interaction. While driving safely, you can not miss important information and communicate freely through voice interaction.

Light-chasing is a heavy-duty model of cooperation between Lantu and Tencent. In the future, the two sides will work together to create better intelligent networked products, bringing more intimate, convenient and comprehensive car functions to users and creating new travel experiences.