Traffic information is broadcast every day, and at twelve o’clock in traffic, you can sort out the traffic and car information you need every day to protect your safe travel. Today’s main traffic information includes: Several Opinions on Promoting the Modernization Reform of Civil Aviation Statistics issued by the Civil Aviation Administration, blood donation organized by Shihuang Branch to help volunteer service, and the upgrade package of "5G Dana Intelligent Music Cockpit" added by Han EV flagship … Let’s learn about today’s traffic and automobile events!

First, traffic hotspots

The Civil Aviation Administration issued "Several Opinions on Promoting the Modernization Reform of Civil Aviation Statistics"

Recently, the Civil Aviation Administration issued "Several Opinions on Promoting the Modernization Reform of Civil Aviation Statistics". The development goal put forward is that by 2025, a modern civil aviation statistical system will be initially formed, the statistical investigation system will be more sound, the statistical methods and means will be more scientific, the statistical analysis services will be better, and the statistical system and mechanism will be more perfect. Looking forward to 2035, the modern civil aviation statistical system will be fully established, and the modernization of civil aviation statistical investigation system, methods and means, analysis service and governance capacity will be basically realized.

Second, Hebei Expressway Express

August 30 [Hebei Expressway Road Conditions] Today, the weather turned cloudy to thunderstorms. Shijiazhuang City, Handan City, Langfang City, Tangshan City, Cangzhou City, Qinhuangdao City, Baoding City, Dingzhou City: the limit number is 1 and 6. Beijing: Limit the tail numbers 1 and 6. (The measures to limit the number of counties and cities under the jurisdiction of restricted cities shall be subject to the release of the local traffic control department. )

Huangshi Expressway (G1811): Shitai section of Qingyin/Huangshi Expressway: The underpass of Nanxincheng Station was closed in both directions due to the construction at K318+233 to K318+700.

Taihang Mountain Expressway (S75): Xing-Han section of Taihang Mountain Expressway: Due to the heavy traffic, the two-way vehicles at K44+293 on the upper crossing of Xingtai West Station slowly pass for about 1km.

Shihuang Branch: Organize voluntary blood donation to help volunteer service.

Shihuang Branch combined voluntary service with the activity of "I do practical things for the masses", and organized the staff of headquarters and grass-roots units to carry out voluntary blood donation activities in sections in late August.

Before blood donation, the branch company made careful arrangements, actively publicized and created an atmosphere, initiated blood donation initiatives to employees, and informed them of blood donation instructions. When donating blood, everyone strictly follows the relevant regulations on epidemic prevention and control and unpaid blood donation. Under the guidance of blood station staff, check the health code itinerary, registration information, physical examination, blood test and blood donation, and the well is orderly and orderly. A total of 62 people in the branch signed up for blood donation activities, and 39 people donated blood successfully, donating a total of 12,600 ml of blood, which contributed to the society.

It is reported that since the blood donation activity was launched in 2016, Shihuang Branch has always adhered to the concept of "dedication and service" and organized more than 400 blood donations, which fully demonstrated the spirit of the branch as a "provincial civilized unit".

Third, traffic control traffic police

Traffic Police: bike-sharing enterprises express their condolences to the frontline traffic police and work together to build civilized traffic.

On the afternoon of August 26th, organized by China Communications Broadcasting Hebei Frequency FM101.2, representatives of Shijiazhuang Branch of Hellobike came to the traffic police squadrons in all districts of the provincial capital with caring materials to pay tribute to the traffic police comrades who have been struggling in the front line to maintain the traffic order in the provincial capital, thanking them for their hard work in traffic construction in the provincial capital, and hoping to actively undertake corporate social responsibility and create a more orderly, healthy and green travel environment for the provincial capital citizens by continuing to join hands with the traffic police on duty.

Hellobike donated 120 sets of daily necessities and 4,000 medical epidemic prevention surgical masks to squadrons in Qiaoxi, Xinhua, Yuhua and Chang ‘an. Zhu Lingling, the administrative manager of Hellobike Shijiazhuang Branch, said, "We are well aware of the hardships of front-line traffic police on duty, and thank them for sticking to their posts all the time. I hope that the materials sent can represent the concern and gratitude of all employees in Harbin to the provincial traffic police, and I also hope that they will not forget to take care of themselves when working."

Fourth, industry focus

Han EV flagship push "5G Dana Intelligent Music Cockpit" upgrade package

On August 29th, 2021, BYD brought DiLink4.0(5G) and the "5G Dana Intelligent Music Cockpit" upgrade package for the flagship of Han EV four-wheel drive high-performance version, which was officially listed at Chengdu Auto Show. The upgrade package of "5G Dana Intelligent Music Cockpit" includes four major upgrades: 5G Quick Link, HiFi customized Dana Audio, DiLink4.0(5G) and dual-frequency positioning navigation technology, and the price is 18,000 yuan. Before December 31st, users who purchase the flagship model of Han EV will be offered an upgrade package for a limited time of only 8,000 yuan, and will be given a 5G VIP listening package.

As the flagship car of China New Energy, BYD Han adheres to the concept of "customer first", constantly explores a new realm of intelligent luxury with leading technology, and continuously refreshes the user experience through functional iteration and configuration upgrade. The upgrade package of "5G Dynabar Intelligent Music Cockpit" is fully upgraded in communication technology, car audio, human-computer interaction and navigation technology, which will bring users a more intelligent and luxurious high-end experience and let users enjoy the most fashionable and fashionable smart car life.

The pre-sale is 102,900-140,900 yuan, and the Jietu X90 PLUS Chengdu Auto Show opens for pre-sale.

On August 29th, 2021, Chengdu Auto Show was grandly opened. Jetway Auto made its debut as an independent brand in the four domestic A-class auto shows, and launched the pre-sale of Jetway X90PLUS on the first day of the auto show, with a pre-sale price of 102,900-140,900 yuan.

At this auto show, Jietu X90 PLUS brought two power versions of 1.5T and 1.6TGDI, covering five models of houses, mansions, courtyards, villas and manors. From the name, we can see the intention of Jietu X90 PLUS in creating space and comfort.

Changan Auchan X7PLUS pre-sold 7.99-135,900 yuan and pushed 7 times as a popular gift.

On August 27th, Changan Auchan X7PLUS officially opened the global pre-sale, with an official pre-sale price of 79,900-135,900 yuan. The new car comes standard with a new generation of Blue Whale NE series engines, and there are 9 models with 1.5T+6MT and 1.5T+7DCT power combinations, as well as up to 6 body colors for users to choose from. Together with the pre-sale price, there is also the customer’s car booking rights of "7-fold popular gifts", which brings an ultra-high-value car buying experience far beyond users’ expectations.

As the first flagship PLUS model of Auchan Automobile, Changan Auchan X7PLUS has achieved advanced strength in five aspects: power, intelligence, face value, space and quality, and redefined the best choice of "150,000-class SUV" with the high-value configuration of "five leading industries, five leading peers, five pioneering industries and five standard systems".

57 leapfrog configurations, listed in Shijiazhuang, the 4th generation Emgrand of Geely.

On August 28th, "Emgrand, Walk with the Upward" Geely’s 4th generation Emgrand BMA champion car was officially launched in Shijiazhuang. This new car has launched four models with 1.5L-5MT and 1.5L-8CVT, and the official guide price is 69,900-88,900 yuan.

As the first car of Emgrand family born in BMA architecture, the 4th generation Emgrand has more beautiful body, more space, better comfort, more stable handling, higher quality and stronger technology, and it is advanced in all dimensions in terms of modeling, space, power, quality, technology and safety. The new car is equipped with 13 first configurations of the same class, 16 unique configurations of the same class and 28 leading configurations of the same class. It can be called a car with the highest quality-price ratio and the strongest sense of science and technology of 60,000-80,000 yuan.

Chaodong Rongcheng Great Wall Motor bombed the 2021 Chengdu Auto Show with five brands.

On August 29th, the 24th Chengdu International Automobile Exhibition officially opened. Great Wall Motor’s five vehicle brands, Haval, Tank, Wei Brand, Euler and Great Wall pickup truck, were assembled and debuted, and 12 new models were unveiled, demonstrating the new strength of global technology travel companies.

At the auto show, the booth of Great Wall Motor was bursting with popularity, and the users of the exhibition were bustling, moving Rongcheng with boiling posture.

Five, enjoy the book-today’s good book recommendation: "Wind and rain" edited by Liu Jianhui

Content introduction:This book closely follows the theme of seeking truth from facts and keeping pace with the times. From the perspective of the the Communist Party of China (CPC) Party Congress, it reviews and summarizes the glorious history and fine style of the Party, explores the reasons for the continuous development and growth of the Party, summarizes the valuable ruling experience accumulated by the Party for a long time, and focuses on the important significance of the previous party congresses in the political, economic and social development of China, as well as the international and domestic background and the influence on the historical process of China, highlighting the status and role of the previous party congresses.

According to the China Fund, the pace of capitalization of the new car-making forces has obviously accelerated, and this time it is Li Shufu’s turn to be a krypton car.

On February 13th, Geely Holding (00175.HK) announced in the morning that it issued and distributed about 139 million Series A preferred shares to five investors, raising a total of 750 million US dollars (equivalent to 5.09 billion RMB). Among them, Contemporary Amperex Technology Co., Limited (300750), which has invested in the Pre-A round, has increased its price again, which shows that it is optimistic about this new force.

After completing this round of financing, the valuation of Krypton has reached 13 billion US dollars (about 88.23 billion yuan). It is understood that this valuation amount also exceeds the valuation level before landing in the IPO of the US stock "Wei Xiaoli" in the early years. As early as the end of last year, Geely publicly announced that it planned to split the IPO of Extreme Krypton in the United States, and this new force in making cars is also expected to become the first new energy vehicle company listed this year.

Contemporary Amperex Technology Co., Limited participated in the second vote.

Extreme Krypton Automobile announced the first heavyweight financing of the new energy automobile industry this year. According to the announcement of Geely Holding, Extreme Krypton entered into a share purchase agreement with five investors on February 12. Accordingly, five investors agreed to subscribe and purchase from Krypton, and Krypton agreed to issue and distribute a total of 139 million Series A preferred shares to five investors at a total consideration of 750 million US dollars.

It should be pointed out that the investors participating in this financing are Amnon Shashua, founder of Mobileye Global Inc, Contemporary Amperex Technology Co., Limited, Yuexiu Industrial Fund, Trading Fund and Xin An Zhi Fund. According to Krypton, after the completion of this A round of financing, the valuation of Krypton is about 13 billion US dollars.

This amount also exceeds the pre-IPO valuation of the three new car-making forces "Wei Xiaoli" that have been listed in the United States. The highest valuations of the above three companies were about $6.4 billion, $8.6 billion and $8.8 billion before the US stock market was issued.

Judging from the institutions participating in this round of financing, Contemporary Amperex Technology Co., Limited is not only a long-term strategic partner of Krypton, but also an additional investment in this round to further deepen cooperation. As early as August, 2021, Contemporary Amperex Technology Co., Limited participated in the Pre-A financing of Krypton cars. In addition to Contemporary Amperex Technology Co., Limited, the participating institutions in this round include Yuexiu Industrial Fund, Trade Fund and Quzhou Trust An Zhi Fund. According to Krypton, the above three companies will help Krypton integrate its rich industrial resources and help it further expand in the upstream and downstream of the industrial chain.

According to the announcement, immediately after the delivery, Geely Holding will hold approximately 54.73% (calculated on the converted basis) and approximately 51.33% (calculated on the fully diluted and converted basis). Krypton will remain an indirect non-wholly-owned subsidiary of Geely Holding, and its financial performance will continue to be incorporated into the Group’s consolidated financial statements.

According to Krypton, the funds raised this time will be mainly used for research and development of Krypton products and technologies, global business development and user experience improvement. The company said that the five investment institutions have rich industrial resources in their respective fields, especially in smart driving, power batteries, innovative materials and high-end equipment manufacturing.

Or the fastest IPO case in the cost round

In March 2021, Extreme Krypton Automobile was jointly invested and established by Geely Automobile and Geely Holding Group. Geely has also given high hopes to the extremely krypton car.

The data shows that Krypton delivered a total of 71,900 vehicles last year, and completed the sales target of 70,000 vehicles in 2022 ahead of schedule in mid-December. According to the expectation of Geely Holding Group, by 2025, the sales volume of extremely krypton vehicles will reach 650,000, ranking the top three in the world in the market share of high-end electric vehicles. Moreover, the sales performance of Krypton is completely supported by the single model Krypton 001, so the annual sales of Krypton are quite valuable.

In terms of financing, Krypton Auto completed the Pre-A round of financing with a total of US$ 500 million from Intel Capital, Contemporary Amperex Technology Co., Limited, Bili Bili, Hongshang Group and Boyu Investment in August of that year. According to the financing situation at that time, the valuation of Extreme Krypton was about $9 billion.

In December last year, Geely Holding publicly announced that on December 7, 2022, Krypton submitted a draft registration statement for possible initial public offering to the US Securities and Exchange Commission on a confidential basis. The proposed spin-off currently includes two items, namely, the sale of krypton shares in the United States and the distribution of American Depositary Shares to shareholders in kind.

Earlier, it was reported that Krypton sought to raise more than $1 billion in the United States, with a valuation of more than $10 billion, which was higher than the valuation of $9 billion when it raised funds for the first time in 2021. However, according to the valuation of this A round of financing, this amount has far exceeded previous expectations. And this new car-making force was established only less than two years ago.

It is widely speculated in the market that Krypton will be listed as soon as possible in the second quarter of this year, so it is also considered to be the most likely car company to be listed first in this round.

Years of losses to accelerate financing.

Recently, the pace of capitalization of new car-making forces is accelerating. At the beginning of this month, Hezhong Automobile behind Nezha Automobile completed the shareholding system change, which was understood by the market as accelerating the IPO. Ai’ an, a subsidiary of Guangzhou Automobile Group, also explicitly called out the IPO in 2023.

These new forces have a common feature, that is, they are in a state of loss for years. Even "Wei Xiaoli", whose sales volume has climbed and gross profit margin has turned positive, has not yet achieved profitability under the continuous R&D investment and market layout. Ceng Qinghong, chairman of Guangzhou Automobile Group, once bluntly said, "Except for Tesla, all new energy automakers are losing money and have no money to earn. This is a consensus."

In 2021 alone, the loss of Ai ‘an, which has been valued at over 100 billion yuan, reached 1.389 billion yuan, with a year-on-year increase of 101.95%. In 2019 -2021, the losses of Ai ‘an were 621 million yuan, 688 million yuan and 1.389 billion yuan respectively, with a cumulative loss of 2.698 billion yuan in three years. In 2020, the net loss of Nezha Automobile reached 1.321 billion yuan, and in 2021, its net loss expanded to 2.908 billion yuan.

Krypton cars can’t escape this fate. According to the previously published financial report data of Geely Convenience, the revenue in 2021 was 2.868 billion yuan, and the net loss in the same period reached 1.01 billion yuan; In the first half of 2022, the revenue of Krypton was 8.828 billion yuan, and the net loss during the period was 759 million yuan. Since the establishment of the brand, the accumulated net loss of Krypton is nearly 1.8 billion yuan.

The gross profit margin of this new car-making force was around 5% in the first half of last year. The gross profit margins of LI, Xpeng Motors and Weilai were 22.09%, 11.55% and 13.8% respectively.

Original title: the valuation is nearly 90 billion! Li Shufu is on fire again, Ning Wang is overweight!

Editor: Zheng Yalan

Editor: Zhang Songtao

Audit: Feng Fei

McDonald’s and KFC are believed to be the memories of a generation of Chinese people.

Fund Jun remembers that when he first ate it, he traveled to Shenzhen as a child. At the first meal, he clamored for McDonald’s, because he had long yearned for it in front of the overwhelming TV advertisements at that time.

There is a joke that says: the first English letter learned by kindergartens or primary school students was basically not A, but M, the M of McDonald’s.

After the reform and opening up, McDonald’s is one of the first two "foreign fast food" from the United States to enter the China market. After more than 30 years in China, I finally sold China’s business to China people.

(The first McDonald’s restaurant in mainland China at the east gate of Shenzhen)

Let’s take a look at the opening of the first McDonald’s in China.

On October 8, 1990, the first McDonald’s restaurant in mainland China — — Guanghua Restaurant was grandly opened in Dongmen Commercial Pedestrian Street, Luohu District, Shenzhen.

The queue for buying fast food went from the third floor to the first floor of the restaurant, and then turned around the whole Guanghua several times. Many people from Shenzhen went to taste McDonald’s food with their families. The customers who came to watch the grand opening of McDonald’s restaurant packed more than half of Dongmen Commercial Street.

The number of employees serving the opening of the new restaurant is nearly 1000. In addition to the first batch of more than 400 employees in China, McDonald’s temporarily transferred more than 500 employees from the Hong Kong company to help.

Guanghua restaurant at that time could be settled in Hong Kong dollars or RMB. Unexpectedly, the front of the Hong Kong dollar settlement counter was crowded with Shenzhen people who were born and raised in Shenzhen. It is said that in order to come to McDonald’s to taste the fast food chain, they all prepared a sufficient amount of Hong Kong dollars in advance.

Yes, McDonald’s in China changed its name from "foreign" to "Chinese".

On August 4th, CITIC Hong Kong Stock Exchange announced that the acquisition of the controlling interest in McDonald’s business in China Mainland and Hong Kong was completed on July 31st. This will become the largest McDonald’s franchise business outside the United States, and the partners will operate and manage about 2,700 McDonald’s restaurants in China Mainland and Hongkong market.

CITIC announced on January 9th this year that CITIC, CITIC Capital Holdings, Carlyle Investment Group and McDonald’s, a subsidiary of CITIC Group, jointly announced that they had reached a strategic cooperation and established a new company. The new company will acquire McDonald’s business in mainland China and Hong Kong for a total consideration of up to US$ 2.08 billion (about HK$ 16.14 billion).

After the transaction is completed, CITIC and CITIC Capital will hold a total of 52% of the controlling shares in the new company, while Carlyle and McDonald’s will hold 28% and 20% respectively.

CITIC Group has a total of 176 companies with total assets of 2.1 trillion yuan, and its business involves finance, resources and energy, manufacturing, engineering contracting, real estate and other fields. In recent years, CITIC Group has also begun to lay out the consumption field. Just before the acquisition of McDonald’s China, Chunxin Capital, a subsidiary of CITIC Group, acquired 100% equity of Jianlibao Trade in the hands of Uni-President Group for 950 million yuan.

Quite simply, the good times in China market are gone.

Think about it, will you go to McDonald’s and KFC every day to solve the problem of eating?

The data shows that the market share of KFC and McDonald’s in China’s fast food industry has dropped from about 57% (40% and 17% for two brands respectively) to about 37% (24% and 13% for two brands respectively).

Unable to maintain high growth, the trick McDonald’s came up with to get out of the predicament is to sell its brand management rights in the China market for the next 20 years, including the management rights of 2,200 stores that are operating.

Both companies have obtained a lot of funds for this round of transactions, which will be an important source of their next investment from me. Both companies have a large number of restaurants waiting to be renovated — — No matter what kind of restaurant, young people want a more comfortable and fashionable dining environment. In order to find consumers in the fragmented market, they have to catch up with the trend of digitalization. These all need money, a lot of money.

Fund Jun did a search in Weibo. This kind of problem actually appeared.

Many netizens are asking:

Are there any cups, toilet paper, free wifi, ketchup and straws available for free?

You can’t get ketchup after that.

I just want to ask, when boycotting American goods in the future, should McDonald’s boycott [allow sorrow]

Can I go to McDonald’s to go to the bathroom in the future?

These strange questions can only be observed later.

Today, Fund Jun continued to talk about the development of overseas brands after Chinese capital acquired them.

On May 21st, 2012, Wanda announced the acquisition of AMC, the second largest cinema in the world, for US$ 2.6 billion. This is the first international merger of China’s cultural industry and Wanda’s total transaction amount is 2.6 billion US dollars, including buying 100% equity and taking on debt. According to the M&A agreement, after the completion of the merger, Wanda Group will take over 338 cinemas under AMC and operate AMC as its wholly-owned subsidiary, and at the same time inject no more than 500 million US dollars into it every year.

A masterpiece of Wanda’s overseas mergers and acquisitions is now caught in the dilemma of loss-making and layoffs. On August 2nd, AMC Entertainment Holding Company (hereinafter referred to as "AMC"), a subsidiary of Wanda Group, released its second-quarter performance forecast, with estimated revenue ranging from $1.2 billion to $1.204 billion, net loss ranging from $174.5 million to $178.5 million, and loss per share ranging from $134 to $1.36, compared with earnings per share of 24 cents in the same period last year. In the face of performance losses, AMC also indicated that it will cut costs through measures such as layoffs. However, under the situation that the global film market is relatively depressed, AMC faces greater challenges. For Wanda Group, the frequent performance difficulties of overseas assets are not conducive to the layout of Wanda Group’s global film and television industry.

In 2004, under the auspices of Yang Yuanqing, Lenovo acquired IBM’s PC business for a total price of 1.25 billion US dollars. This acquisition, which Lenovo called "snake swallowing elephant", made Lenovo become the third largest computer manufacturer in the world.

After the acquisition, Lenovo experienced a long run-in because of cultural conflicts and changes in management. Until 2008, Lenovo lost $226 million, and Lenovo CEO was changed from Amelio, who was originally from IBM, to Yang Yuanqing.

In the 12 months to the end of March 2017, Lenovo’s total revenue was $43 billion, a year-on-year decrease of 4%. It made a net profit of $535 million, but nearly 85% of it came from the income from selling houses in the past year. Other products, including personal computers, mobile phones and servers, contributed less than $100 million in profits.

In the past fiscal year, Lenovo’s PC business was not very good, facing the global environment of the fifth consecutive year of decline in shipments. And, although Lenovo’s market share as of the end of 2016 is still the first in the world, reaching 21.7%, the second-ranked HP has narrowed the gap from 1.8% to 1.3%. An important reason for the overall market search is that people don’t change computers as frequently as before: once in the past 3-4 years, now 5-6 years.

In October 2014, Lenovo Group acquired Motorola Mobility, with a total acquisition of about 2.91 billion US dollars, and Lenovo immediately became the third largest smartphone manufacturer in the world.

After the acquisition, nearly 3,500 employees from all over the world will join Lenovo, including about 2,800 employees in the United States.

Lenovo will adopt a dual-brand strategy, that is, the parallel strategy of MOTO and Lenovo. Moto will be a supplement to Lenovo’s high-end product line in China, and its product design, R&D and operation are completely independent.

Looking back at Lenovo Mobile’s strategy, it is widely believed that Lenovo failed to grasp the transformation of Internet mobile phones or the offline channel changes initiated by OPPO and vivo.

In terms of mobile business, the revenue of Lenovo’s mobile business group since 2014 decreased by 10% year-on-year to US$ 7.707 billion. Revenue outside the China market fell by 5.4%, and profit margin before tax fell by 1.9%. At the beginning of 2014, Lenovo still had the status of the second smartphone manufacturer in China, but in the past three years, its ranking dropped to ten, and it was overtaken by Huawei, Xiaomi, OPPO, vivo and other mobile phones.

On the morning of January 12th, 2016, the signing ceremony of Wanda Culture Group’s acquisition of American Legendary Pictures Company was officially held in Beijing. Wanda Group will acquire 100% of Legendary Pictures, a well-known Hollywood film and television production company in the United States, with a cash of no more than US$ 3.5 billion (about RMB 23 billion), which is also the largest cultural acquisition of China enterprises overseas. Thomas Tull, Chairman and CEO of Legendary Pictures, will remain in office and continue to be responsible for the day-to-day operation of the company.

One year after Wanda acquired Legendary Pictures, ThomasTull, founder, chairman and CEO of Legendary Pictures, announced his resignation.

On January 17, 2017, the American media "Hollywood Reporter" reported that Thomas Tour’s resignation was not voluntary, but was under pressure from Wanda. Wanda is dissatisfied with his management level and ability to operate the Great Wall, Pacific Rim 2 and other projects.

On January 19th, Dalian Wanda Group Co., Ltd. issued a statement saying that online media reported recently that Thomas, the legendary American CEO, resigned because of the failure of Great Wall. The report is unverified and seriously inaccurate.

On August 2, 2010, Geely Holding Group officially completed the acquisition of all the shares of Volvo Car Company, a subsidiary of Ford Motor Company.

When negotiating the acquisition of Volvo, Li Shufu met with Volvo engineers. The other party made a somewhat harsh request, asking him to explain in three words why Geely’s acquisition of Volvo is the best. The scene was a little tense, and the host tried to beat the circle. Li Shufu stopped him: no problem, I can answer, three words, very good, because, "IloveYou!" "

Seven years after Geely acquired Volvo’s passenger car business, the two sides plan to jointly enter the mid-to-high-end automobile market in the form of a joint venture.

On August 4th, Link Investment Co., Ltd. was established in Ningbo, Zhejiang. This is a three-party joint venture, with Geely Automobile Holdings Limited, Zhejiang Geely Holding Group and Volvo Car Group holding 50%, 20% and 30% respectively.

Many market participants are optimistic about the cooperation between Geely Automobile and Volvo. Ni Wei, an analyst at Everbright Securities, said in the research report that they are optimistic about the long-term cooperation between Geely and Volvo based on Lectra. "The company or its own brand will switch up one of the most certain targets." The research report predicts that the sales volume of the Lectra brand will reach 15,000, 150,000 and 300,000 respectively from 2017 to 2019.

In 2016, Haier Group announced on January 15th that it would acquire the home appliance business of General Electric (GE). The acquisition amount is $5.4 billion, which will take over the personnel of GE’s home appliance department and its business base in the United States. At the same time, it will also obtain intellectual property rights and "GE" brand, which will be used as a foothold for officially opening up developed countries such as Europe and America. GE and Haier also announced that they will establish a long-term strategic partnership and explore cooperation in industrial internet, medical care and advanced manufacturing.

On the evening of March 30, 2016, Midea Group announced that Midea intends to acquire 80.1% equity of Toshiba’s white goods business with its own funds of about US$ 473 million after negotiation between the two parties. With this transaction, Midea will receive 40 years of global authorization from Toshiba brand, more than 5,000 patents related to household appliances, and the markets, channels and manufacturing bases of Toshiba household appliances in Japan, China and Southeast Asia. However, Midea’s acquisition needs to undertake about $220 million in debt from Toshiba’s home appliances.

TCL Group, one of the pioneers in the field of household appliances in China, and Thomson Company, the fourth largest consumer electronics supplier in the world, formally signed an agreement in Guangzhou to reorganize their color TV and DVD businesses and form the largest color TV supplier in the world — — — TCL— Thomson electronics company. This is also the first time that China’s home appliance enterprises have merged the mainstream business of the world’s top 500 companies.

The total assets of the merger and reorganization of the two parties will exceed 450 million euros. TCL International Holdings will become the major shareholder of the joint venture company, accounting for 67% of the shares, while Thomson will hold the remaining 33%. The newly established joint venture company has more than a dozen production bases in Europe, America and Asia, with an annual sales of 18 million color TV sets, making it the largest color TV supplier in the world.

On June 21, 2016, Tencent announced that it had acquired 84.3% equity of Supercell after consulting with Finnish mobile game developer Supercell84.3% The transaction amount is expected to be 8.6 billion US dollars (about 56.6 billion yuan). Supercell is a game giant from Finland. As of March 2016, the number of daily active users (DAU) of its games has exceeded 100 million.

According to sources, any buyer of Supercell must agree to the condition that six founders control the company. The new owner can’t force an IPO or fire the existing management team. At present, Supercell has launched games such as Clash of Tribes, Cartoon Farm and Raiders of the Island for the global market. In contrast, Zynga, which has more mobile game products, has about 21 million daily active users, while Gameloft and Glu have about 19 million and 5 million respectively. King, the developer of Candy Legend, has more than 130 million daily active users. Among them, the "local tyrant game" and "clash royale", which are well known by netizens, were also developed by them.

Source: China Fund News (ID: China Fund News)

Reporter: Taylor

On December 23rd, Chongqing Jin Kang Sailis announced that it had jointly launched a high-end smart car brand AITO (Chinese name: Aotu), which is a new high-end new energy brand that Huawei has chosen new products and cooperated with car companies. slogan is "A journey of thousands of miles begins with AITO"!

At today’s new product launch conference of Huawei in winter, AITO’s first model, AITO Wenjie M5, was officially launched, with a mid-to-high-end positioning, belonging to an intelligent luxury electric drive SUV (medium-sized), which was built by major teams such as Huawei’s consumer business, including system software, industrial design, engineering technology, ecology, etc., with high autonomy.

In addition, HUAWEI has specially provided Huawei’s household charging piles for new cars, which are genuine Huawei car accessories to help solve the anxiety of users.

The IT House learned that "Huawei only makes parts and does not build cars, but helps enterprises build good cars".

Yu Chengdong said that this model is far superior to other brands in terms of performance, handling and intelligent experience.

Huawei also brought its simple and ultimate industrial design concept to this car. The exterior is luxurious and compact, and the interior is spacious and comfortable, which not only allows everyone to enjoy the convenience of parking and turning around easily in the city, but also allows the main driver and passengers to have a comfortable experience even during the long journey.

With the help of the industrial concept of Huawei team, this car has achieved a simple and extreme design. First, it is equipped with an intelligent cockpit. The AITO M5 can seamlessly flow with other intelligent terminals, completely breaking through the barriers between "people, cars and homes".

In terms of software, the M5 interface of AITO Interface provides advanced sense and intelligent functions, which "surpasses all models and car enterprises", such as L2+intelligent driving assistance, HarmonyOS intelligent split screen, one-button flow, NFC Bluetooth sensorless car key of Huawei watch, 3D face recognition, automatic login to Huawei account, automatic switching of driving information, schedule, real-time updating of car navigation map, intelligent sound source perception in multi-tone area, offline voice assistant, real-time detection of fatigue state by computational vision, etc.

Huawei said that with powerful computing power and operating system, through continuous AI learning optimization and OTA upgrade, HarmonyOS Auto can meet consumers’ demand for intelligent, scene-based and personalized experience upgrade.

IT House understands that AITO Wenjie M5 has six paint colors: ceramic white, pine frost green, ice crystal gray, gold-plated black, mi navy blue and azure blue, and three interior colors: ivory white, extreme night black and agate brown, which can be freely matched.

According to Yu Chengdong, Huawei designed it according to the quality and interior requirements of millions of luxury cars, which exceeded the driving sense of 500-100 million yuan. The interior space was comparable to that of a large SUV, and the cockpit was surrounded in one piece, which perfectly interpreted the experience of "advanced feeling", "simplicity" and "immersion".

In terms of power, AITO Wujie M5 adopts front double wishbone independent suspension (anti-roll), rear multi-link independent suspension (stable), all-aluminum chassis (weight -30%), and is equipped with Huawei’s own DriveOne pure electric drive range-extending platform, which has fast acceleration, long battery life and can be powered by electricity and oil.

It is equipped with 1.5T four-cylinder range extender 3.0, asynchronous AC motor and permanent magnet synchronous motor. The peak power of intelligent four-wheel drive flagship version is 365kW(675N?m), and the performance version of four-wheel drive is 315kW. Its performance is superior, and its endurance exceeds that of Porsche, BMW X3, Mercedes-Benz GLC, Audi Q5L, Tesla Model Y and many other luxury cars, with the highest compression ratio of 15:1, ultra-high thermal efficiency of 41% and 3.

According to Yu Chengdong, this model also has extreme cornering performance, which is stronger than McLaren. In terms of acceleration, it can also achieve acceleration of 4.4 seconds at zero speed and 1.9 seconds at 0-50km/h, and its performance can crush many fuel vehicles and surpass many pure trams.

Advanced precision oil cooling technology is also adopted in AITO Interface M5, which reduces the average peak temperature of winding by 30℃ and the peak temperature of magnetic steel by 15℃.

This model can store 40 kWh of electricity, and has a matching "Huawei Household Charging Pile", which supports fast charging (45 minutes can make the power from 20% to 80%, and 5 hours of slow charging can make the power from 20% to 80%), and of course it can also generate electricity from gasoline (56L fuel tank), and it can also output 3500W(220V) AC power to the outside world. Super fast charging charging charging charging treasure, four-wheel drive flagship version 110.

It is reported that the interior car of AITO’s M5 is a 15.9-inch 2K HDR screen, with 90% screen ratio, 128-color RGB atmosphere lights and seamless panoramic canopy.

In addition, this model also has built-in Huawei Sound’s top luxury audio system and a car audio with a peak of 1200 watts. It is worth mentioning that Huawei also has a high-quality cockpit music experience, providing a 10-million-level music library and a high-quality music area for Huawei music, and supporting the playback of lossless music with 5.1 channels and 7.1 channels.

In other aspects, AITO Wujie M5 comes with its own fragrance system, which claims to have the fastest charging in the car, 66W wired fast charging and 40W wireless fast charging, with five charging interfaces of 1A4C, as well as the advanced crystal diamond handle, the co-pilot’s "Queen’s fill lens", center speaker, 19-unit vocal design, ventilated heating massage seat, Napa leather, HUD head-up display function and so on.

Finally, AITO M5 also provides Huawei Card Owner’s Courtesy Edition, covering the whole life cycle from car purchase to car use, providing preferential installment service and rich owner’s rights and interests. With the owner card of Huawei Card, you can enjoy the owner’s rights and services. In Huawei wallet App, car owners can quickly apply for cards, handle car staging, enjoy cash back and driver accident insurance on the whole line, and create a variety of smart car scenes.

On April 15th, the preview of Qin L, a brand-new car of BYD Wang Chaowang, was released. The appearance of the new car continues the "loong" design language, and it will form a two-car pattern with Qin PLUS, with an estimated starting price of more than 120,000 yuan.

In terms of appearance, Qin L’s front face inherits Wang Chaowang’s Longyan aesthetics, and the sharp headlight group is connected by thick chrome trim strips. The word "Qin" is engraved in the center of chrome trim strips, and the interior of the large-size mesh is decorated with breakpoints. The shape surrounded by the front is also very sharp. The waistline of the new car adopts two-stage design, and the roof line is full and smooth. The tail of the new car has a heavy shape, and the classic "Chinese knot" element is added to the taillights. The luminous BYD LOGO is full of science and technology.

In terms of power, the new car will be equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, in which the maximum power of the engine is 74 kW and the maximum power of the motor is 160 kW. It is equipped with a lithium iron phosphate battery pack, providing 90km and 60km pure electric cruising range.

Answer Comments: According to the application information, the length, width and height of Qin L’s body are 4830/1900/1495mm and the wheelbase is 2790 mm. Except the height of the body is the same as that of Qin PLUS, it is larger than Qin PLUS in other aspects, which is close to the body size of a medium-sized car. The starting price of Qin PLUS on sale is 79,800 yuan, and the price of Qin L will be between Qin PLUS and Han, and 120,000 yuan will be a more suitable point. Judging from the positioning of Qin L, its interior will be more luxurious than Qin PLUS. The specific performance of the new car will not be known until it is officially unveiled.

　　Xinhua News Agency, Guiyang, January 23rd Title: Old fisherman Wang Chaosheng’s "Landing"

　　Xinhua News Agency reporter Wang Jun, wu si

　　This Spring Festival, Lao Wang is very busy. During this time, a new batch of fry was put into his fish pond, and every detail was careless.

　　Lao Wang’s name is Wang Chaosheng. He is 60 years old. He lives in xiazhai village, Tangtou Town, Sinan County, Guizhou Province. He started fishing in his early 30s and retired to shore at the age of 57. After landing, Wang Chaosheng rented more than 10 mu of land to build pond culture, and raised it for 3 years, which brought good benefits and started a new life.

　　Wujiang River is the largest tributary of the south bank of the upper reaches of the Yangtze River, which flows through 13 of the 28 townships in Sinan County. In order to strictly implement the 10-year ban on fishing in the Yangtze River, the local fishery department has repeatedly gone deep into the two sides of the strait to do ideological work for fishermen. Old fishermen like Wang Chaosheng bid farewell to fishing life in succession. Since 2019, 121 fishermen in Sinan County have been arrested and landed.

　　The fisherman’s understanding card posted on the wall of Wang Chaosheng’s house. Xinhua News Agency reporter Wang Junshe

　　Wang Chaosheng used to fish and earned a considerable income. He has fishing license, crew certificate, fishing boat registration certificate and other procedures. During the slack season, he opened a fishing boat and installed a few nets, and started a "sideline business" in Wujiang.

　　"Growing crops is the main business, but the bulk of family income is still fishing ‘ Sideline ’ 。” Wang Chaosheng said that when he was young, he earned 300,000 to 400,000 yuan in the most year, and earned 10,000 yuan in the most day.

　　Wang Chaosheng is a good fisherman. The wind is high and the waves are urgent. Day and night, he and his wife have been safe for decades. He swam around the river with a width of five or six hundred meters, not to mention. If the amount of wild fish salvaged is not large, it will be robbed at home. If the fishing boat comes home with a full load, he will pull it to towns and counties.

　　Wang Chaosheng misses fishing. However, he also figured it out about retreating to shore. On the one hand, support the ecological protection policy; On the other hand, after landing, family income is relatively stable.

　　"I used to fish, but now I raise fish. I’m still at my old job!" Wang Chaosheng told reporters with a smile. Now, fish farming earns more than 100,000 yuan a year, so Wujiang River can recuperate and the ecological protection of the river basin has been strengthened.

　　Today, Wang Chaosheng feeds forage in the fish pond every morning and evening. Watching the mountain spring flow into the fish pond, the big fish churned up and down, and he was full of energy. Grass carp, catfish and other four or five varieties, the big 14 or 15 Jin, the unit price from 10 yuan to 50 yuan, three fish ponds, there is no shortage of sales.

　　Wang Chaosheng fished in the fish pond. Xinhua News Agency reporter Wang Junshe

　　"Mountain spring water, ecological fish, good quality!" Wang Chaosheng was destined to become attached to fish in this life. At the entrance of the mountain spring flowing into the fish pond, he specially took pebbles and river sand from the river to create a natural living environment for the fish. He planted sweet sorghum and ryegrass with bait to make the fish’s food more original.

　　Because of the good quality of fish, Wang Chaosheng’s fish pond attracted some fishing enthusiasts. There is no charge for fishing, just buy the hooked fish at the actual price. Now, his breeding technology is more refined and his output is increasing year by year.

　　In order to ensure the sustainable benefit of ecological fish farming, technicians from county and township fisheries departments often go to the village to give guidance, feed, change water and prevent diseases. They help Wang Chaosheng to move forward continuously.

Major listed companies in the video surveillance equipment industry:At present, there are mainly listed companies in the domestic video surveillance equipment industry (002415); (002236); (002214); (300449); (300150); Dongfang Netpower (300367); (300155); (002835); (300101)。

Core data of this article:China video surveillance equipment industrial chain, China video surveillance equipment panorama, China video surveillance equipment industrial chain enterprise output.

1. Panoramic combing of the industrial chain of video surveillance equipment industry: video surveillance equipment is recycled into an important link.

The upstream of the industrial chain of video surveillance equipment includes components, algorithms and processor chips, among which components mainly include sensor chips, optical lenses and memories. The algorithm mainly includes image processing, video compression and content recognition. The processor chip mainly includes ISP chip in analog camera, SoC chip in network camera, SoC chip in DVR/NVR and deep learning algorithm accelerator chip.

Midstream equipment products mainly include front-end cameras (divided into analog cameras and network cameras), back-end storage and video recording equipment (divided into DVR, NVR, CVR, etc.), control and display equipment at the central control end (including display screen, server and control keyboard, etc.) and optical terminals and switches in each transmission link. In addition, there are system management software based on hardware products.

The downstream products have a wide range of terminal applications, which can be divided into city-level, industry-level and consumer-level end-user applications.

At present, in the field of upstream components of video surveillance equipment, the main representative companies are Hehe, Huawei Hisilicon and ZTE Microelectronics in the field of processor chips, and contempt technology and Shangtang technology in the field of algorithms. In the middle reaches of video surveillance equipment, Hikvision and Dahua Co., Ltd. have layouts in front-end, back-end, control terminal and other hardware fields, software and integration. There are many industries and enterprises involved in the downstream of the video surveillance equipment industry chain, and the representative enterprises are,, and so on.

2. The regional thermal map of China video surveillance equipment industry chain: Shanghai is the most concentrated.

Due to the low technical content and low entry threshold of low-end video surveillance equipment, there are many video surveillance enterprises in China, but the scale is generally small. According to the data of Qicha Cat, China’s video surveillance equipment related enterprises are mainly distributed in Shanghai, Guangdong, Jiangsu, Fujian and other regions, with the distribution characteristics of "western light and eastern heavy". Among them, Shanghai has the most concentrated distribution of related enterprises. As of August 2021, Shanghai has more than 40,000 enterprises, followed by Guangdong with more than 30,000 related enterprises.

From the distribution of representative enterprises, there are many representative enterprises in Beijing, Shanghai, Guangdong and Zhejiang, among which Hikvision and Dahua, the leading video surveillance enterprises in China, are located in Zhejiang.

3. Capacity/output of representative enterprises in China video surveillance equipment industry: Hikvision’s output is far ahead of other enterprises.

At present, among the listed companies with chips related to frequency monitoring equipment, the output of integrated circuit series products is more than that of other companies, and the output of Hikvision is far ahead of other companies in video monitoring listed companies. The capacity/output of other representative enterprises in the industrial chain of video surveillance equipment industry is as follows:

Note: The enterprises in the statistics are listed companies that have published relevant capacity/output data, and listed companies that have not published specific capacity/output data are not included in the statistics.

4. Latest investment trends of representative enterprises in China video surveillance equipment industry.

Since 2020, the investment trends of representative enterprises in the video surveillance equipment industry mainly include acquiring companies to expand their business and investing in video surveillance equipment production base projects by increasing capital of subsidiaries. The latest investment trends of representative enterprises in the video surveillance equipment industry are as follows:

Please refer to Foresight Industry Research Institute for the above data and analysis. At the same time, Foresight Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial map, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, and IPO working paper consultation.

William Feng and Zhu Yilong attended the "Know No" conference.

The TV series "Do you know if it should be green, fat, red and thin" was held in Beijing today. The newly-married William Feng people are full of spirits at every happy event. They changed from serious Feng Shu to "Pipifeng", generous and humorous to help "good brother" Zhu Yilong, and contributed many golden sentences. The scene has become his "stand-up comedy" special.

William Feng hugs Zhu Yilong

"Do you know if it should be green, fat and thin?" starring newlyweds Zhao Liying and William Feng. Although the heroine couldn’t attend, William Feng also distributed a lot of "invisible dog food". When talking about his role in the play, Uncle Gu said "sweet": "He will take his wife to eat delicious food, make up his wife, be jealous and have a little mood, and create an atmosphere …" Turning to his rival Zhu Yilong in the play, he asked weakly, "Is it not good to say this in front of you?" Bring laughter to the scene.

When asked about the wisdom of life learned from filming, while shy Zhu Yilong was still thinking, William Feng took the initiative to answer the question: "I’ll answer this! I think Zhu Yilong should have learned a deep lesson. That is, when you like a girl, you must marry her at the first time. Don’t wait! Also, brothers can’t be trusted easily. If you are not active, the opportunity will slip to your brothers. Men must be a little worse. " William Feng also "complained" that the little girls in the play all liked the little grandfather played by Zhu Yilong. "In order to clear up the relationship with me, I followed him and shouted a second uncle … but I was used to it anyway. When I was still very young, my fans called me Feng Shu."

William Feng revealed that although they are rivals in love in the play, they have a good relationship outside the play. Zhu Yilong was shy when he was unfamiliar. "You can not talk from beginning to end after eating a meal." But after getting acquainted, the teacher became more lively and talked about everything. He once took himself to eat chicken, but he failed to learn. William Feng also recalled seeing Zhu Yilong for the first time in the crew. "I like Yi Long very much as soon as I see him. He looks like Tony Leung Chiu Wai [Weibo], so handsome! I took a fancy to him at first sight. But that scene was our tit-for-tat, and the gas field had to be mentioned, so he also promoted the small universe, and I also promoted the small universe, so I stared at each other! " When Zhu Yilong talked about his first impression, he sincerely said: "It was too dark, I didn’t see it clearly …" That led William Feng to "remedy" quickly. "He didn’t wear contact lenses that day!" Also reminded each other in a low voice that "we should flatter each other at this time", Zhu Yilong instantly understood and replied: "Brother Feng is very handsome! My first impression when I saw Feng Ge was that Feng Ge was more handsome than I expected … "

□ Ma Yuan (Chongqing University)

Recently, "tourism partners are accused of being involved in pornography" has attracted attention.It is reported that some netizens found on a social platform that "all-inclusive travel expenses" is becoming a code word. Under the eye-catching title of such posts, it is usually indicated that "girls only, each takes what he needs". In response to this matter, on the 30 th, the relevant staff of the social platform said that at present, a full-scale review has been carried out for the notes related to the "travel partner" in the station, and the problems reflected by the users mentioned in the article have not yet been located. Once the illegal content is verified, the illegal users will be seriously dealt with according to the law.(August 31st.　China News Network)

With the fiery travel, young people are eager to complete a beautiful trip with the partners who resonate with the same frequency, and the "travel partner" comes into being. Behind the "tourism partner", it reflects the new needs of the younger generation in social and tourism consumption. They find travel companions through social media platforms or specific applications and reach a consensus on travel. This way encourages people to get out of the comfort zone, establish contact with strangers and create a unique and unforgettable travel experience together. However, the beautiful vision of sharing travel experiences has changed in social media platforms.

The emergence of new things is bound to be accompanied by some new problems, and the disadvantages of social interaction are gradually emerging. Some lawless elementsBorrowThe name of the child, the fact of illegal transactions, makes the original pure travel contract a tool for illegal crimes. Social networking with partners is plagued by abuse and misleading on social media platforms: for example, words such as "all-inclusive expenses, optional location" or "girls only, each with his own needs" appear from time to time in the copywriting, and some users even mentioned that they were asked if they were looking for a "green partner". The dissemination of this information not onlyGedaSub-socialization itself casts a shadow, which raises people’s concerns about their privacy and security. The existence of this kind of behavior has undoubtedly pushed the social interaction of partners to the forefront of morality and law, and the future development of social interaction of partners has become vague and uncertain.

The response of the platform involved has taken a positive step.DandaThe abuse of sub-socialization exists not only in one platform, but also in other social platforms. Therefore, all major social platforms should strengthen the audit mechanism, strengthen the monitoring and control of platform content, and contribute to optimizing the network ecological environment. Government departments also need to continue to exert their efforts in supervision, formulate relevant laws and regulations, and severely punish the abuse of social partners for illegal transactions. In addition, the public’s own risk awareness and moral values are equally important. Virtual identities on the Internet are often difficult to distinguish, and it is not uncommon to transmit illegal information through obvious words and expressions. In social networks, users should be rational, keep their eyes open while holding a group to keep warm, and not be blinded by superficial information to prevent the infringement of criminals.

In today’s society full of alienation and social pressure, partner socialization provides a unique and beneficial way for some people to interact. We can’t let the behavior of a few abusers,And denyThe positive value of social interaction. Therefore, all sectors of society need to work together to protect the purity and legitimacy of partner socialization, and strive to ensure that partner socialization is not distorted as a tool for illegal transactions while meeting people’s social needs, so that partner culture can continue to radiate warmth and friendliness and bring positive energy to society.

Recently, the 3D animation "Double Pride", adapted from Gu Long’s classic martial arts IP, presents the story of the twin chivalrous brothers "Little Fish and Hua Wuque" to the audience again with exquisite production and beautiful painting style, which awakens everyone’s memory and longing for the children in the Jianghu who are dressed in fresh clothes and brave in chivalry. On October 3rd, the animation of "Double Pride" rushed into the top ten of Tencent Animation Channel, which triggered a heated discussion among the audience. Many viewers praised it for its "authentic martial arts flavor of Gu Long" and "modeling intentions and aesthetic online". The popularity of "Double Pride" shows that animation, a popular expression for young audiences, is an effective way to spread martial arts culture and inherit chivalrous spirit.

Animated interpretation of Gu Long’s classic IP, innovative transmission of the chivalrous spirit of the East

As a leading writer of martial arts novels, Gu Long has created 57 works with more than 25 million words in his life. These works have created a series of chivalrous figures in the Jianghu, such as Xiaoyu, Hua Wuque, Li Xunhuan and Shen Lang, which convey the core of multiple chivalrous spirits such as "friendship, belief and transcendence". "Two Prides in a Family", which began to be serialized in 1966, is a masterpiece among them, and has been adapted into film and television works for many times, which is very popular among the audience.

The animated version of "Double Pride" mainly tells the story that Xiaoyu and Hua Wuque started their Jianghu trips from the Villain’s Valley and the Flower Palace respectively, and in the process, they never met each other and went to appreciate each other, and then joined forces to fight against the villains. The tortuous and bizarre life experience adds a "sad" background to the fate of the two brothers who were forced to separate since childhood. Because of this, the two people showed their indomitable and unyielding qualities in their respective growth processes, such as "getting out of the mud without being stained", which moved countless audiences.

In the animation, the two brothers joined hands with the heroine Tie Xinlan to fight against the five villains, the twelve astrologers and the villain Jiang Yulang. The wisdom, courage, sense of justice and the trust and mutual support between their peers are very suitable for the current context, full of praise for the truth, goodness and beauty of human nature and whipping the false, evil and ugly, which is of value guiding significance to young audiences.

As the first animated work in Gu Long’s martial arts IP, "Double Pride" also inherits the martial arts culture well — — This unique cultural element and valuable asset of China. For a long time, no matter how the external environment changes, Chinese people have always maintained a high degree of reverence and praise for chivalrous spirits such as gratitude, honesty and trustworthiness, once upon a time in america, etc., and thus many literary and film works have been born, constantly conveying the feelings and righteousness, kindness and warmth in the world. It can be said that "chivalrous spirit" has become one of the unique cultural business cards of the Chinese nation.

The new era needs new works and new expressions. How to make young people understand and love China’s traditional culture has always been a big problem in the process of literary and artistic creation. Especially with the development of the times, young people’s appreciation ability and aesthetic demand for literary and artistic works are increasing day by day. Only by constantly innovating expression forms on the basis of ensuring the content can we better attract the audience. The animation "Double Pride" not only restores all kinds of strange people in the rivers and lakes in Gu Long’s works, but also shows a strong antique charm and romantic atmosphere in scene modeling, painting style, soundtrack and action design. For example, the elegant and refined Flower Transfer Palace, the sinister villain’s valley and the magnificent Murong Mountain Villa are beautifully and freehand restored in the film, showing an all-encompassing river and lake scene; In addition, the title also presents the "Great War Seventeen Years ago" in the form of ink painting to the audience, highlighting the "romance and lofty sentiments" of Gulong Jianghu in all directions.

To sum up, With the help of 3D animation, a literary form popular with young audiences, "Two Prides in a Family" gives a vivid and vivid secondary image to the mysterious wonders of rivers and lakes and strange people with unique skills. At the same time, it also vividly displays many emotions such as friendship, affection, love and chivalry, so that the audience can gain a brand-new aesthetic experience while being subtly influenced by China’s traditional martial arts culture and spirit.

Martial arts culture links non-legacy handicrafts to make national culture glow with new vitality.

On November 21st, the animation of "Two Prides in a Family" joined hands with the national key non-legacy project "Wang’s Shadow Play in Huaxian County" to launch the activity of "The Swordsman’s Shadow Play resurfaces", and at the same time exposed the shadow play handicraft works of Xiaoyuer and Hua Wuque, in which Hua Wuque was armed with a long sword, wore a hairpin, dressed in blue, tied with a jade pendant and a fragrant bag, and the image of a gentle and elegant son came to the fore. The little fish holds a short knife in each hand, dressed in red cloth, tied with a rope and a bag around his waist, with weeds in his mouth and unruly eyes, and his lively and agile image temperament is also vivid; In addition, the overall line design of these two shadow puppetry works is also very fine. The lines and patterns on the clothes of Xiaoyuer and Hua Wuque are very clear, vivid and have ancient charm. Once they were launched, they won praise from the audience.

Shadow play originated in the Western Han Dynasty more than 2,000 years ago and originated in Shaanxi Province, China. In Huazhou District, Weinan City, Shaanxi Province, the hometown of shadow play in China, Wang Haiyan, the non-genetic inheritor of Wang’s shadow play, has been committed to the combination and promotion of national culture and intangible heritage for many years, and has designed many exquisite and heritage-rich handicraft works for various cultural products, including movies, cartoons and games. This time, the dream linkage between "Wang’s Shadow Play" and the animation "Two Prides in a Family" has brought the shadow play, a cultural heritage with a long history and tradition, back to the public in a younger and more dynamic way, bringing the audience beautiful enjoyment and conveying the value and charm of intangible culture to the young audience.

At the same time, martial arts culture, like shadow play, belongs to Chinese treasures, and classics need to be passed down. In this activity, the swordsman spirit carried in the classic IP of "Two Prides in a Family" was presented in a more vivid and diverse way in the combined narrative of "animation+shadow play", and the shadow play handicraft works with multiple artistic values such as aesthetics and collection were produced, which were welcomed by young audiences. This is of great significance for young audiences to feel the charm of Chinese culture and enhance their cultural self-confidence and cultural identity.

To sum up, as a Guo Man’s work adapted from the classic martial arts IP, it has both sentimental and cultural heritage value. In the cross-dimensional cooperation of "animation+martial arts", "Double Pride" shows its unique charm and is well received by young audiences, which provides a good example for how contemporary literary works can make young people better understand and accept traditional culture. (Author: Zhang Jianzhen, deputy director of Radio, Film and Television Research Center, Institute of Journalism and Communication, China Academy of Social Sciences)

China Art Newspaper (2nd edition, November 21st, 2022)