CCTV News:In these two days, Yanqing Division of Beijing Winter Olympics ushered in the first heavy snowfall this winter. In this cold wave weather, there was a complicated precipitation process from rain to sleet and then to snow. The snowfall lasted for 20 hours, and the accumulated snowfall reached blizzard. All teams in the National Alpine Ski Center seized this meteorological opportunity and conducted targeted drills and stress tests.

With the order of the Secretary-General of the National Alpine Ski Center, the "Ambulance Transfer Exercise in Ice and Snow Weather" officially began. In the windy and snowy weather, the medical business leader urgently dispatched three off-road vehicles from Beijing Emergency Center and relevant personnel in place, and quickly and safely transported the critically wounded from the athletes’ medical station to the designated hospital, successfully completing various transfer processes, and the exercise achieved the expected results.

Zhang Wenzhong, Director of Beijing Emergency Center:Generally speaking, we have a perceptual knowledge in our hearts after the whole process. First, the handover of patients; Second, we should do a good job of protection, and how to drive well in the snow, especially the possible bad weather, we should all think about it, and make full preparations before we can complete the task of protection.

Shanghai Municipal Government Information Office held a news briefing on the afternoon of May 31st. At the meeting, the Municipal Commission of Commerce introduced the relevant situation since the launch of the fourth "May 5th Shopping Festival" and the arrangement of key activities in the next stage. The Municipal Economic Information Commission, the Municipal Bureau of Culture and Tourism, Xuhui District, Putuo District, Yangpu District, Minhang District and Chongming District introduced the arrangement of related fields and regional activities.

I. The situation since the launch of the fourth "May 5 th Shopping Festival"

More than 1,000 consumer promotion activities have been held since the 4th Shanghai "May 5th Shopping Festival" was launched one month ago. According to the monitoring of the Consumer Market Big Data Laboratory (Shanghai), the average daily offline consumption in the first month (April 29-May 28, 2023, the same below) was nearly 8 billion yuan.

The sales of 250 large commercial enterprises monitored by the city increased by 16.4% compared with the same period of last year’s shopping festival, and the passenger flow increased by 31.5%; Among them, the sales of catering and outlets increased by 18.9% and 36.7% respectively compared with the same period of last year’s shopping festival. The sales of "beautiful" and "delicious" commodities grew strongly, with domestic cosmetics brands and time-honored food brands leading the growth. The sales of cosmetics, food, gold and silver jewelry and other commodities increased by 76.9%, 55.1% and 13.9% respectively compared with the same period of last year’s shopping festival. During the May Day holiday, the major automobile distribution enterprises in this city achieved a total sales of 838 million yuan.

Since the launch of the 4th Shanghai "May 5th Shopping Festival", there are four main features:

First, the new customer group detonated the increase in consumption. Generation Z leads the new consumption trend. For example, the Bailian ZX Creative Fun Field on Nanjing Road Pedestrian Street attracts more than 100,000 "second-time fans" to punch in, among which "post-90s" and "post-80s" account for 44% and 25% respectively. Foreign tourist groups have aroused the climax of consumption. For example, the sales of May Day holiday in Yuyuan Business Circle increased by 27% compared with 2019, and the passenger flow on April 30 was the highest in recent years. The sales of four outlets increased by 57.4% month-on-month.

Second, new supply leads to new demand for consumption. During the launch season of Shanghai’s global new products, nearly 300 domestic and foreign brands held the first theme day activities, and more than 150 flagship stores rushed to the Shanghai consumer market. Time-honored brands keep the right and bring forth new ones. 284 time-honored brands in the city launched more than 100 new products of national fashion, 15 themed promotional activities, and a batch of 104 newly recognized Shanghai time-honored brands appeared. More than 200 kinds of high-quality agricultural and pastoral products and handicrafts with Tibetan characteristics appeared on Nanjing Road Pedestrian Street, and more than 200 kinds of products with Lu ‘an characteristics "rushed to Shanghai". Good things gather in the consumer market. More than 20 pieces of handmade bronze wares from Turkey, dry sausages from France and amber wine from Georgia entered the city’s consumer market for the first time. Sharing and docking of consumption resources in the belt and road initiative countries. The Russian Fisheries Trade Fair was successfully held. The first "Silk Road E-commerce Yunpin Sea Purchase" event was successfully held.

Third, new scenes stimulate new hot spots in consumption. Shanghai Coffee Culture Week held the largest "West Coast International Coffee Life Festival" along the Pujiang River. At present, Shanghai has 8,530 cafes, ranking first in the world. The 2023 Shanghai Tourism Industry Expo was successfully held, and more than 3,000 exhibitors brought more than 150,000 new products. Shanghai Global Food Festival released the list of the first batch of food landmark restaurants and food landmark business districts. The number of Shanghai Global Food Restaurants exceeded 13,000, ranking first in the country. Daxue Road opened a limited pedestrian street for the first time. Pujiang Country Park held the Minhang Special Session of Shanghai Automobile Quality Consumption Carnival to create a new scene of automobile consumption. First Medicine Nanjing East Road Store officially introduced the chronic disease management solution "MMC Health Convenience Store", bringing the public a new experience of health service at your fingertips. Changning brand-new "Kaitian Gathering" Time-sharing Pedestrian Street Version 2.0.

Fourth, the government and enterprises have launched intensive measures to benefit the people. All districts and departments have conscientiously implemented the "15 Articles" to promote consumption and launched a series of innovative measures. The "trade-in" policy for new energy vehicles has continued to exert its strength. Since May, a total of 6,077 citizens have applied for subsidies. Personalized service is a pilot in the beauty market, and the first personalized skin care service for cosmetics in China is launched. The Municipal Consumer Protection Committee issued the group standard "Compliance Guidelines for the Protection of Consumer Rights and Interests of Precious Metals, Jewelry and Jade Jewelry".

II. Arrangements for key activities in the next stage

On the one hand, hold the 2023 Shanghai Nightlife Festival. With the theme of "Shanghai at night, it’s never too late to meet each other" and around "neighborhood, waterfront and community", more than 200 special activities, such as sports night and book reading night, will be launched online and offline in June. Will present four characteristics:

The first is to explore new scenes and publish 100 good places for nightlife. Launch a number of waterfront nightlife places such as Putuo Changfeng "88 Tribe" and Suhewan Vientiane World on both sides of Pujiang River; Combined with the characteristic commercial district, a number of popular nightlife places such as limited pedestrian street on University Road and Wufan Night Market in Meiluocheng are launched. In combination with the "quarter-hour convenient life circle", a number of good places for nightlife in the neighborhood, such as Zhonggeng Roaming City and Sijing Night Market, were launched to enrich the citizens’ choice of night consumption. In addition, the list of "24-hour Shanghai" series and "Shanghai WOW! Shanghai trend nightlife guide ",etc.

The second is to expand new fields and hold a night market with the theme of "opening the night". On June 3rd and 4th, a night market with the theme of "Opening the Night" was held in Fengjing, BFC Bund, with the participation of more than 40 enterprises. For example, the whole family facilitated the first launch of the street version of Midnight Food Store. Shiseido’s brand-new young brand engraved the street trend for the first time to create a skin care experience at night; Ctrip Group released the recommendation of "Lighting One River and One River" night tour attractions for the first time, and launched a photo punching point for accompanying rabbit art installations; Shanghai Drama Art Center launched a night-time funny line show; Baixin Bookstore launched live activities around books, poems, vinyl and art for the first time; Tik Tok Life Service creates a "My Sleepless Night" fun punching device; A number of community organizations will also launch fun run, Frisbee, Lu Chong and other special night sports experiences.

The third is to link the new platform and launch a night-time consumption benefit discount. Didi will configure 50,000 "taxi+bicycle" travel packages every day, and carry out surprise taxis and green low-carbon night riding activities. Meituan take-out will issue 30 million yuan "supermarket department store coupons" and food coupons in Shanghai, and link high-quality restaurants to bring group purchase packages on the six-fold line. If you are hungry, you will launch a super topic of "Hungry Night Market" and distribute food and beverage coupons with a total value of nearly 20 million yuan. Barley will issue night performance coupons for the first time in June, covering 389 theater projects and 68 livehouse projects of Barley Platform. Shanghai Guijiu will issue 300 million yuan coupons, launch a new consumption experience together with 100 catering enterprises, and create a new landmark of consumption experience at No.500 Hongqiao Road. For the first time, Gaode Map launched the "66 Nightlife Map" and distributed tens of millions of taxi red envelopes.

The fourth is to lead the new trend and create the "Night Shanghai" IP publicity project. Excavate the characters’ stories and dreams behind "Night Shanghai" and strengthen the IP cultural connotation of "Night Shanghai". Jointly launched the "Roaming Shanghai Small Store" live broadcast plan with WeChat video number, showing the ingenious stories and consumption characteristics of 66 Shanghai-style small stores. Together with Ergeng Media, the documentary "Nightlife Dreamer" was created, and six nightlife dreamers and special projects were introduced. UCCA Ullens Center for Contemporary Art will also create a new theme exhibition "Night Dimension: Night of Adventure".

On the other hand, we will continue to launch a new batch of featured theme activities to continuously stimulate the vitality of online and offline consumption.

In 2023, "Shanghai Global New Product Launch Season" will hold the Global New Product Launch Season and Fashion Customization Week, and a three-day fashion event will be held in Changning Shangshengxin Institute from June 2 nd to 4 th. In late June, we will hold the global new product launch season, Shanghai Tide Life Festival, combine the trend platform, build a trend voice position, and hold a trend carnival and other activities. Hold the Shanghai Consumer Market Innovation Conference. Release the list of popular first stores and creative launching activities of international and local brands in the "Shanghai Global New Product Launch Season" in 2023, and the "Shanghai International Consumer Center City Construction Consumer Market Innovation Case" in 2022, and launch the project of financial innovation to help build an international consumer center city.

Hold the Shanghai Manufacturing Fair. The event will release the first show of AI smart new products, launch the "D2W Design Shanghai Airlines Plan" and log in to London to promote the "Made in Shanghai" fashion products to the sea. Hold the 2023 Shanghai Import Shopping Festival and the Cultural Colorful Month Series of National Commodities. Launched 27 special activities with the theme of imported goods and cultural customs from more than 20 countries. The 4th Shanghai Snack Festival was held, and four thematic activities were launched, namely, special snack tasting, wine tasting, Shanghai gift exhibition and high-quality goods exhibition.

A number of special activities will be carried out in each district. For example, Pudong New Area has built a time-limited pedestrian street on Fucheng Road around the "night economy" and promoted a number of key night activities. Jing ‘an District will create "Jing ‘an Terrace Season" for Sino-French exchange activities and related activities of international film festivals. Xuhui District launched the activity of "Strolling Hengfu and Swing YEAH Road Together". Putuo District will build a waterfront nightlife experience zone in Changshouwan area, Tianan Thousand Trees, Chuangxiang Tower and other "waterfront nightlife good places" in Shanghai. Songjiang District focuses on "Sijing Night Market" and Happy Valley to launch a number of new scenes of night consumption. Fengxian District will build a night economic demonstration zone of Mermaid Leisure Street. Chongming District held the 2023 Rural Nightlife Festival.

1905 movie network news Recently, the famous director sam mendes’s new film "1917" released a brand-new preview. In the notice, two young soldiers were ordered to go through the position of bullets and deliver an important message. The time given to them by the boss is one day.

The whole preview is full of postmodern texture, and music, lens shifting and editing are not the models of family ethics drama that Mendes is good at. Moreover, the preview sequence of shots and subtitles appear in exactly the same way, which creates a closed-loop structure in vision and plot, which is very novel. The story of the film took place in World War I, 1917. Two young soldiers were appointed by their superiors to pass through the front line and enemy positions to deliver a message. This information is very important because it concerns the lives of tens of thousands of soldiers — — Including the brother of the soldier who passed the information. And the time given to them by the boss is one day. This setting of the time of day, a character and a war scene is easy to remind people of the "three unifications" in drama, and it is also easy to think of it.

The film was produced by Amperin Company in Steven Allan Spielberg. Colin firth, benedict cumberbatch, mark strong, andrew scott, richard madden, george mckay, Dean-Charles Chapman, daniel mays, Adrian Scarborough and others starred. According to the plan, the film will be released on a small scale at Christmas this year and on a large scale on January 10th next year. According to this release schedule, the film will undoubtedly enter the award season.

In the final of the 2022 Women’s Asian Cup, after falling behind 0: 2 in the first half, Tang Jiali and Zhang Linyan scored tenaciously to equalize the score. Xiao Yuyi scored the winner in injury time. China women’s football team won 3-2, and stood on the top of Asia again after 16 years, and was crowned the ninth Asian Cup champion.

The ball is coming, beautiful! Xiao yuyi.

In 2009, Premier League Manchester United took the seat at Old Trafford, which ushered in the challenge of Manchester City, the city’s sworn enemy. This is a contest in which Tevez turns his back on his enemy and throws himself into the city, plus controversial penalties, midfield lore and other dramatic exciting elements of football. With Owen’s stoppage time goal, Manchester United beat Manchester City 4-3, and was later selected as "the best game in the Premier League in 20 years" by Premier League officials, which is far behind Manchester United today.

In the 2006 World Cup, Argentina swept Montenegro 6-0. Cambiaso, who came off the bench, took over Crespo and tapped his heel to expand his lead. You should know that this ball is a team cooperation that has been scored by a total of 24 wonderful passes, which is a classic in the history of the World Cup.

Fenerbahce and his arch-rival Besiktas met in the Turkish Cup. In the match, Van Persie had an argument with the opposing defender Tossici, and his slightly exaggerated actions led to the latter being sent off, which angered the fans at home and began to insult Van Persie. Then Van Persie scored a goal that sealed the victory for the team. After the goal, Van Persie made a provocative celebration in front of Besiktas captain Ozyakup. After the game, the Turkish Football Association suspended the two men respectively. Football name picture (28).

It’s said that a person can’t judge a book by its cover, but do you think a sloppy and vulgar person can treat life delicately and elegantly? Obviously not.

Taste and temperament do not depend on natural appearance, nor on the accumulation of many luxury goods, but on your clothes, color matching and hairstyle!

< Chapter 1 > Dressing & Color Matching

> > Two core ideas of dressing color matching

(1) the overall clean and tidy.

Even if it’s just a sweater and wide-leg pants worth dozens of dollars, as long as the color matching is clean and tidy, it will look much more advanced than others.

On the other hand, even wearing gorgeous fur, high-luxury custom-made clothes and too fancy color matching will only give people the impression of "nouveau riche", not taste and temperament.

② There is a sense of harmony that echoes each other.

The essence of dressing color matching is not the basic color, nor the popular color.But on the basis of keeping the color matching neat, see if the overall color matching is harmonious.

Take the color that is the most difficult for ordinary people to match. In these two sets of collocation, there is no basic color to control all over the body, but because of the echo of local colors, it has become a trend to look good. This is the charm of color echo to keep harmony ~

> > common color combinations

(A) the basic color-based collocation

① Summary of color matching dry goods

Basic colors refer to black, white, gray, brown, blue and red, which we often see in our lives and will be widely used. These colors are primitive and simple, and they are very easy to control.

There are these matching skills about the combination of basic colors:Combination of simplicity and complexity, three-color principle (no more than three colors as a whole), and color matching.

② on-site demonstration

The color combination that is the easiest to "circle" in the basic color must be black and white.Black-and-white matching can choose one color to be used in a large area and another color to be decorated in a small area, or you can use a color matching ratio of 1:1, 3:7, etc.

The above suit is matched with the first color matching method. Large-scale use of black to create a cool and handsome feeling, the combination of up and down width, white satchel in which can be called the finishing touch ~

(B) basic color+color collocation

① Summary of color matching dry goods

The combination of color and basic color is a fashionable "ceiling" color matching for ordinary people. Fashionable and vivid colors blend into the low-key of basic colors, which is the best interpretation of fashionable color matching.

Color usually choose 1-2 as the key points of color matching. The color used in a large area is best placed on the upper body, and the color that appears in a small area is best echoed in other parts.

② on-site demonstration

Bright cream yellow is like sunshine. Wearing it on your body can make you feel good at a glance.

The suit is folded in avocado green tube top, and white wide-leg pants are worn in open-toed shoes. The overall fresh and beautiful color is brighter than spring!

(C) full-color collocation

① Summary of color matching dry goods

When the whole body is mainly matched with colors, it takes some thought.The colors used in a large area should be easy to control, and it is not suitable for large-scale contrast and conflict between colors.

Color matching should be combined with depth, and small-area colors should echo up and down or up and down.The color closest to the face must be the easiest to control and the most white.

② on-site demonstration

This full-color overskirt collocation does not choose too prominent high saturation or high brightness colors, but chooses the colors of Mo Landi color system for combination.

The gentle smog blue sweater is super white, with a gray-tone grape skirt. The whole seems to be shrouded in gentle light, beautiful and temperament ~

< Chapter II > Temperament & Hairstyle

> > three keys to getting a haircut

① Even and non-mainstream hair color

Few people think that girls with non-mainstream hair colors will have temperament with a haircut that kills Matt.

When choosing hair color,Try to stay away from colors that are too bright and colors that are too fancy.Choose low-key and attractive earth tone or other hair colors with earthy tones as the main color.

② Smooth and not rough hair.

The ugly duckling turns into a swan is a scene that many girls yearn for. In film and television works, the first step for a woman to become a noble princess from Cinderella is to fix her hair.

Rough, hairy, forked and yellow hair looks sluggish and sloppy, how can it bring people a sense of advanced? The silky and smooth hair is like seaweed, dreamlike, and the temperament is completely different!

③ Appropriate and natural hairstyle

But don’t think that as long as you get the hair color and quality, you can sit back and relax in your hair style. If you pick a hairstyle that is not suitable for you, it is a waste of your own face value.

Take Gulnazar as an example. She is recognized as a beauty. It is a waste to press her short hair on the left. The retro and gorgeous curly hair on the right is dignified and elegant, which is what a beautiful woman should look like ~

> > three steps to complete the beautiful hairstyle.

(step 1) preliminarily confirm the hairstyle according to the face shape.

And how do ordinary people fix their hair styles? The first step you have to do is to choose the hairstyle that suits you best according to your face.

The core principle of choosing hairstyle is that face and hairstyle can foster strengths and avoid weaknesses and make up for each other.

Cute round face is more suitable for long hair in shawls.Not suitable for any heavy long straight hair. Also not suitable for long straight hair is a square face.Square face is more suitable for micro-curls.

Diamond-shaped face with prominent cheekbones is not suitable for any face-to-face hairstyle, and is suitable for hair with fluffy feeling.Any other face with prominent bones is also suitable for fluffy and curvy hairstyles.

(Step 2) Add details according to the overall effect.

After initially determining your hairstyle, naturally you can’t achieve 100% perfect effect. You still need some details.

If you look bald, you need to make your hair fluffy, and use fetal hair bangs at the hairline to create a natural hairy flu.

If the face still looks unsmooth,Then you need to choose some thin bangs to decorate.

The long face can shorten the horizontal bangs of the face, and the wide face can lengthen the vertical long bangs of the face.

(Step 3) Post-care and create a natural fluffy feeling of hairstyle.

Hairstyle can’t be done once and for all, and it needs careful care.Don’t wash your hair frequently and don’t dye it many times.These will all hurt the scalp.

The essence of fluffy hair style lies in the integration of air sense.The thinness of bangs and the three-dimensional hair roots can create a fluffy feeling.

< chapter 3 > get the final result of hairstyle+color matching.

(Example 1) Retro curly hair with harbor wind suit

In this typical retro costume, hairstyle and clothing have played a mutual echo role, creating a literary and romantic atmosphere.

The classic Hong Kong style suit uses black and white color matching to make black retro curly hair romantic. The addition of dark green gold-inlaid leather bag and green silk scarf makes this romantic atmosphere more intense.

(Example 2) Skillful short hair with a suit

And this set of white-collar style in the workplace, the hairstyle chose short hair that looks more neat, rather than fluffy and retro curly hair.

The neat sense of hairstyle and the advanced sense of the suit, combined, are super suitable for the stability and temperament of people in the workplace ~

< final chapter >

Clothes and hairstyles can’t fight alone. Only when they are both combined can our taste and temperament be finally displayed.

The taste of clothing depends on color matching, and the overall temperament and local exquisiteness come from hairstyle.Start from these two points and meet your own counterattack moment!

Envy those women who are not affected by age, but still have extraordinary temperament even when they are getting older. Instead of envy, it is better to learn how to look up to them and learn more about how these elegant women dress themselves up every day. I believe you can also make a big change.

Do remember! Women who have seen the world will not wear gold and silver, clothes and hair, because to be a temperament woman, it is necessary to be exquisite from beginning to end, without a detail. If you operate like this, it will be difficult to be elegant until you are old!

It can be elegant when you are old, and it is analyzed in three parts:

The first part, hairstyle-don’t curl your hair at will

(i) Several negative cases of curly hair:

① instant noodles

The curling degree of instant noodles is exaggerated, and if it is not taken care of well, it will also cause a messy effect. Moreover, the instant noodle head directly enlarges the head, making the face of the head look very big. This hairstyle will become aunt as soon as it is left, especially without makeup.

② explosive head

The explosive head is a more exaggerated hairstyle based on the instant noodle head, which may be a combination of high bulkiness and instant noodle head. In short, leaving this hairstyle will only make people feel that you are a second-dimensional person, not everyday, and there is no beauty at all.

③ Wool roll

Wool rolls have higher requirements for hair quantity, and people with less hair quantity will be more suitable. If the hair is a little careless, it will become the type of explosive head, so it is easy to make the overall image sloppy and unfocused, and it is easy to split.

(2) Keep a natural hairstyle that pays attention to fluffy feeling.

1. Collarbone micro-curly hair

The length of the clavicle is the least height-conscious, and staying tall and short will not affect the proportion of the whole person. Moreover, with the range of micro-curls, the hair will look less stiff and add a lot of foreign flavor. More importantly, it can highlight the lines of the neck and clavicle, which will visually make the upper body thinner.

Shoulder-length natural straight hair

Straight hair about the length of the shoulder has a sense of lightness between the length and the length. It retains the conciseness and comfort of short hair, but also brings the exquisiteness and femininity close to that of long hair. In addition, it is a more natural straight hair, and the overall image will appear more elegant and temperament.

3. Short straight hair over the ear.

Short hair just over the ears is very capable and exquisite. If it doesn’t exceed the ears, it will look too masculine. The overall image is biased towards men’s style and has no femininity. This kind of short straight hair concentrates the sense of refinement and comfort, and can also show the slender lines of the neck on the side, which has different advantages for people with long or short necks.

The second part, wearing-not gaudy.

A focus on taste should be good at subtracting clothing.

(1) The style of clothes emphasizes texture rather than design.

We should be good at wearing basic clothes and bottoms, and reject all styles with surface design, such as prints and three-dimensional elements! And the quality should also be checked, and it will be expensive when you wear it.

The soft wool of woolen coat, the drooping feeling created by the three-dimensional thickness of jeans, or the softness and delicacy of simple matching sweaters, each single product can achieve a very fine sense of high-end quality, and there will be no frivolity and no sense of inferiority. Both sets are very simple to wear, but they are enough to appear very advanced in taste.

For example, when we choose the simplest shirt, we must choose a material that is not easy to wrinkle and deform. This silky material with a pearly feel will refract light and shadow on the upper body and will not be easily affected by external forces. It is best to match it with suits and pants with the same strong sense of drooping, so that the whole will develop in a smooth and flat direction.

⑵ Simple collocation is clear at a glance.

This follows the effective combination of tightness, depth and softness. Seemingly plain minimalist collocation, but you can see that the dark slim top of the upper body is outstanding for slimming; At the same time, the stiff material of the lower body is also very stylish, and the outline of the legs is out. Paired with a wide tube of trouser legs, it is in sharp contrast with the slim upper body, and it can also cover all kinds of shortcomings in the legs, so as to be slim and tall with confidence.

The combination of black and white in color and the same sense of material make this set very convincing. Full of neutral and heroic beauty, stiff sweaters and suit pants, as well as classic and soft black and white complement each other. You don’t need to decorate it, just concave a shape is full of high-grade feeling!

(2) Be good at finding some color combinations with high sense.

-advanced colors are not dark or bright, and there must be a bright side in color matching.

Like these deep black, gray blue, etc., they are old-fashioned colors when they are worn. Young women wear them without vitality, while older women wear them more old-fashioned, which is not suitable in short; There is also a fluorescent color with brightness and no texture. Although it is bright when worn, it is also very tacky.

(1) light color and cold color with advanced beauty upgrade.

The color of the cold feeling is biased towards the winter atmosphere, and most of the colors are blue-green or gray, etc. When matched with light colors, the upper body will have a shiny feeling. Moreover, the combination of dark gray suppresses this cold temperament, and the light color is just right, which even magnifies the advantages of cool color.

⑵ The combination of dark color and warm color shows the beauty of foreign color difference.

Warm colors are different, and they have enough eye-catching strength. Just showing warm colors is already very foreign. Matching with light colors will weaken the fashion sense of this contrast, but using deep colors as the background board will immediately highlight the bright eyes of these warm colors, and the eye-catching parts will be seen immediately after a comparison.

The third part, accessories-don’t wear gold and silver

(1) The inclusiveness of gold and silver is too small.

A sense of high class needs a certain clothing style to match.

A slight increase in style and details will be exaggerated or rustic.

Accessories made of gold and silver are generally set off by formal or grand clothes, and clothes that are too simple and casual are somewhat out of place with these accessories. And especially gold, the style should be chosen very carefully. If you exaggerate a little, you will wear it very rustic.

(2) It is easier to directly select images with elegant and advanced temperament.

(1) representative accessories with quality can be grasped at a glance.

A watch is a single item that can best show a person’s fashion taste.Senior people will definitely choose watches for jewelry decoration. There are many grades of watches, and expensive watches can even buy a suite, so look closely at those who have taste, or those who have money, and prefer to study watches.

Bags are also a fashion weapon that can easily show the taste and texture.Cheap bags and expensive bags can be reflected not only from the brand logo, but also from the material and workmanship. Even if you wear simple and simple clothes, you can’t stop your sense of high-grade when you carry your expensive bag out of the door.

⑵ "Soft accessories" have more choices.

The ornament of accessories is not only gold, silver and jewelry to achieve a sense of high quality, but also soft peripheral elements can actually play a very good role in ornament.Hats, shawls, scarves or belts,They all belong to soft accessories that can play a plus role.

Learn from women who have seen the world, and they will never wear gold and silver, or make their hair styles and clothes fancy. Everything is simple and elegant, so that they can be so elegant and elegant until they are old.

FIFA World Cup Qatar 2022 in 2022, like a fire in winter, ignited the passion of fans who had been dormant for four years. Modern football originated in England, but as a sport, its embryonic form originated in China. In ancient China, there was a sport similar to a football match, which was cuju.

one

Cuju originated in barracks at first.

Kick, creep, and step (step). "Take a step against the foot." The words "Nie", "Ta" and "Tread" all mean stepping from top to bottom. Reverse pedaling is equivalent to kicking and jumping from bottom to top. Cuju is to kick the ball, but it is different from the current football kicking method. The main form of Cuju is actually to kick the ball, which is similar to kicking shuttlecock. It can be played by one person or by many people in formation, mainly from bottom to top to prevent the ball from landing. Of course, there are also competitions in which two teams are divided to kick the ball into the goal to win, similar to modern football matches.

It should be noted that there was another ancient ball game called "bow-beating", which had little to do with football, but was the prototype of polo and prevailed in the Tang Dynasty.

Cuju, written in different ways in ancient Chinese, is also called kicking, kicking, kicking, kicking, kicking and so on. The earliest ball is made of wool, so the ball is also called "wool pill", which is written as "cave" or "ball" Later, people filled skins with hair to make spheres, so the ball was written as "bow", which means a ball made of leather by bending. Guo Pu notes the cloud in "Three Cangs": "Mao Pills can make the performers bow." Inflatable rubber balls didn’t exist until the Tang and Song Dynasties. In the Tang Dynasty, Xu Jian and others compiled a comprehensive book "The Book of Beginners", which recorded: "In ancient times, it was tangled with wool, but now it is done with skin and cells (possibly animal bladders) as the lining, and it is done with a sigh of relief." "Toe" is related to the foot, mainly from the part of the human body that touches the ball.

According to Ji Yuan of Things, Cuju originated in the era of the Yellow Emperor and was originally invented to train soldiers in battle. Mawangdui’s silk book "Sixteen Classics" records that the Yellow Emperor defeated Chiyou and "filled his stomach and thought that he bowed, so that people could hold on to it, and those who were more rewarded". Liu Xiang said to Bielu: "Cuju players are rumored to have done what the Yellow Emperor did, or, from the time of the Warring States. When you are squatting, the military situation is also good. Therefore, when you practice samurai, you know how to be talented, and you practice it because of playing. " There are 25 pieces of Cuju among the thirteen military skill schools in Hanshu Yiwenzhi. It can be seen that Cuju originally originated from barracks, and it is probably a sport that soldiers play in their spare time during military training, which can relax their body and mind and also train teamwork. The original ball games were related to leather, which also confirmed this point. Because in ancient times, the closest contact and user of leather was soldiers, so "soldiers and leather" were connected in Chinese.

From the perspective of literature, Cuju first appeared in the Warring States Period. "Historical Records" and "Warring States Policy" both recorded the popularity of cuju in the State of Qi in the Warring States Period: "Linzi is very rich and real, and all its people play the lute, drum instruments, percussion, playing the piano, fighting cocks, walking dogs, six blogs and stumbling."

Cuju was popular in Han and Tang Dynasties, and reached its peak in Song Dynasty, forming a professional Cuju group called Qiyun Club or Round Club, similar to today’s football clubs. In the Ming and Qing Dynasties, Cuju gradually declined. For fear of being discouraged by playthings, Zhu Yuanzhang, the Emperor Taizu of the Ming Dynasty, once ordered officials and warriors to ban cuju, "kicking round, unloading feet", and even "bowing round kills nine families". Ming Xizong also ordered that folk football be prohibited. However, Cuju was not banned among the people, and there were still concluding works. The Ming Dynasty wrote "Cuju Atlas" and "Cuju Spectrum", which recorded the methods and rules of Cuju competition from the Tang and Song Dynasties to the Yuan and Ming Dynasties, as well as the forms and specifications of courts and goals. For example, there are ten ways to kick the ball, such as shoulder, back, turn, take, control, drag, hold, knee, racket and moon, and ten kinds of "no kicking tactics" which are not suitable for kicking the ball, such as "after drinking", "before the banquet", "under the muddy water" and "under the lamp and candle". These works also record more than 40 kinds of ball brands and more than 100 cuju clubs.

At the beginning of the Qing Dynasty, the Eight Banners also made it popular to play football at the grassroots level. However, in the Qing Dynasty, Shizu Shunzhi made an edict that "it is forbidden to play football immediately" on the grounds that "this dynasty always studies art, and its leisure time is related to book history". Emperor Qianlong even banned cuju on the grounds of gathering people to make trouble. Cuju inevitably declined under the official ban of the two dynasties.

two

Liu Taigong is not happy without the ball.

The literature recorded the popularity of Cuju in Qilu during the Warring States Period. After the King of Qin swept Liuhe, the troubled times at the end of Qin Dynasty and the struggle between Chu and Han, the tradition of Cuju was still not cut off among the people. By the time Liu Bang established the Han Dynasty, the world was reunified, and Cuju won the "endorsement" of Emperor Liu Taigong, the emperor fans like Emperor Wu of Han Dynasty and Wei Wudi emerged, and the general stars like Huo Qubing and Liang Ji emerged. Cuju was quite popular in the Han Dynasty.

The reason is probably that Cuju, a sport similar to fighting chickens and running dogs, is quite in line with the civilian characteristics of the Han Dynasty.

Liu Bang, the Emperor Gaozu of the Han Dynasty, was the first commoner in history. He retained many characteristics of common scoundrels. For example, when Chu and Han were contending for food, Xiang Yu caught Liu Bang’s father, Liu Taigong, tied him to a high chopping board, and set up a big pot next to him. The water in the pot was boiling hot. Xiang Yu threatened Liu Bang to kill Liu Taigong like an animal and throw him into a pot to cook broth for the soldiers to satisfy their hunger. Liu bang had the cheek to say to Xiang Yu, you and I are brothers who become sworn brothers, and my dad is your dad. You have to cook your dad. If you are lucky, please share with me. Liu bang is such a rogue, but this rogue is a bully who can effectively restrain the aristocratic family.

Liu bang was born in a common town, and his father Liu Taigong was also a common man. Liu Taigong was the first real emperor’s father in history, Qin Zhuang Xiang Wang’s "emperor’s father" was sealed by Qin Shihuang, and Liu Taigong was the first emperor’s father who lived to enjoy the actual treatment. Liu Taigong "lay down" all the way to become the emperor’s father, entered the capital Chang ‘an (now Xi ‘an, Shaanxi Province) and settled in the magnificent palace, but he was unhappy. Liu Bang is a dutiful son. Seeing his father unhappy, he asked people around him to find out why. It turns out that Liu Taigong is not used to the life in big cities. According to "Miscellanies of Xijing", Liu Taigong "lived a good life, killing teenagers, selling cakes with wine, and fighting cocks for pleasure". He likes to associate with some butchers and vendors, and takes pleasure in selling wine, cakes, cockfighting and playing football. Now he is trapped in the deep palace and has no life.

After Liu learned about it, he ordered Wu Kuan, a craftsman, to build a new city in Liyi, modeled after Fengyi (now Fengxian, Jiangsu Province), a hometown of Pei County, and even the old temple of Fengyi was moved to the new city. When Liu was young, he once offered sacrifices to the God of Yuyu Society in the temple. The layout of streets and lanes and the scenery of utensils in the whole new town are all copied from the old ones, and even all the folks in Fengyi have been relocated easily. The hometown is full of elements, which can be called a replica of a hometown. After the men, women and children of Fengyi came to the new town together, they could recognize their houses at a glance when they walked in the streets, and even the chickens, ducks, dogs and sheep brought by the villagers were scattered on the road, so they could find their own homes.

When Liu Taigong arrived in the new town, he saw that the meat sellers, wine sellers and cake sellers in the city were old friends from his hometown. Besides, there were many recreational activities such as cockfighting and playing football, and he was still familiar with the street life, so he was really happy. In July, the tenth year of Emperor Gaozu (197 BC), Liu Taigong died. In memory of his father, Liu Bang renamed Liyi Xinfeng (now Xinfeng Street, Lintong District, Xi ‘an City, Shaanxi Province). Zhang Shoujie’s Historical Records of Justice in the Tang Dynasty quoted a cloud from Kuozhi: "The old city of Xinfeng is located in the southwest of Xinfeng County, Yongzhou, and the Xinfeng Palace in Han Dynasty." The reason for building the city is the same as that recorded in Xijing Miscellanies.

In Chinese, there is an idiom "Chicken and dog know the new wind" or "Chicken and dog know the new wind", which means that you can still be as familiar and happy in a foreign country as in your hometown. When Su Shi first arrived in Huizhou, he wrote a poem, including two lines, "It seems as if he had traveled in a dream, and he was glad to know the new scenery", expressing a feeling of deja vu and revisiting the old place.

three

Emperor Wu of the Han Dynasty and Cao Cao are "fans"

Cuju was endorsed by the Emperor Tai in the Han Dynasty, and was naturally deeply loved. According to the biography of Han Dong Fangshuo, Dong Yan, Toy Boy of Liu Piao, princess royal, was distinguished for a while, and no one dared to call him by his first name. Emperor Wu of the Han Dynasty regarded him as the "master". Dong Yan is famous all over the world, and the dogs, horses, cuju and swordsmen in the county are gathered in Dong Yan’s mansion like spokes on the hub.

Not only does Dong Yan like playing football, but Emperor Wu of the Han Dynasty is also a "fan". Dong Yan often watches cockfighting, dog fighting, horse racing and cuju competitions with Emperor Wu of the Han Dynasty. When Emperor Wu of the Han Dynasty was happy to watch the game, he ordered Mei Gao, the son of Mei Cheng, to write a poem to record the game and the fun of watching it.

Huo Qubing, a general in title of generals in ancient times, likes playing football. He was successful as a teenager and showed no sympathy for foot soldiers. When he was fighting outside the Great Wall, the soldiers were hungry and listless, but he drew a stadium on the ground and played football.

Emperor Cheng of Han also likes to play football. The Miscellanies of Xijing records: "Emperor Cheng loves cuju, and the ministers take cuju as their labor, which is not suitable for the supreme." After the admonition of his ministers, Emperor Han became fond of playing chess with less exercise.

Liang Ji, a powerful minister in the Eastern Han Dynasty, was an all-around player in game sports, and playing football was also a sport he was proficient in. "The Biography of Liang Ji in the Later Han Dynasty" said, "(Liang) is addicted to alcohol, and can play full, play chess, play five or six games, play cuju and care for money."

Cao Cao also likes watching football. During the Jian ‘an period of the Eastern Han Dynasty, Tianshui Kong Guangui (the word Shu Lin) was good at playing football, and he loved flattery. Wei’s Spring and Autumn Annals called him "knowing the game, stumbling and bowing", "being proud without virtue, but getting rich without success", and Wei Lue called him "good at cuju, so Mao loved it, and he went in and out with followers every side". For this reason, Cao Pi and Wei Lue. (Cover journalist Wen Kanglin)

(Source: Huaxi Dushi Bao December 12, 2022 A15)

Source: Huaxi Dushi Bao

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

In mid-May, the 27th China CBE Beauty Expo, which was postponed for one year, was held in Shanghai New International Expo Center. Over 220,000 square meters of the venue, the memorable lively scenes reappeared shoulder to shoulder. It is not difficult to see the enthusiasm of people in the beauty industry and their confidence in boosting the industry.

During the epidemic period, the demand for beauty products as non-essential products was cold, and the offline circulation links such as warehousing, logistics and retail stores were stagnant, and the upstream and downstream enterprises in the whole industry chain all encountered "dark moments". Fortunately, after entering 2023, these enterprises have seen hope again.

The total retail sales of cosmetics from January to April was 129.9 billion yuan, up 9.3% year-on-year, which exceeded the level of the same period in 2019 before the epidemic. This is also reflected in the financial reports of various local listed beauty companies-Marubi shares and Shuiyang shares all returned to growth in the first quarter of 2023, getting rid of the "most difficult 2022".

But all this has just begun. Many people in the industry who participated in the Expo admitted that the sales rebound in January and February was less than expected, and the response of e-commerce promotion on Women’s Day on March 8 was flat. Enterprises need to speed up the solution of those problems that are not obvious in the period of rapid development, so as to seize new growth opportunities.

As a partner of many international brands such as L ‘Oré al, Lancome and Sisley when they first entered the e-commerce channel in China, Liren Lizhuang successfully landed in the capital market in 2020 and became a cosmetics online retail service provider with comprehensive data insight, online operation and brand marketing. After listing, Liren Lizhuang began to develop its own brand based on its original experience in the cosmetics industry. At present, it has effective skin care brand Meiyitang, China characteristic plant brand Yurongchu and so on.

Qiao Xiaoling, director of the research and development department of Liren Beauty Cosmetics, who is leading the research and development of new products, told the interface fashion that from the data of e-commerce market, the current consumer preferences are polarized. Consumers with strong economic ability are still loyal to high-end cosmetics, while some consumers whose mentality has changed from excitement to conservatism pursue products with higher cost performance.

This means that the mid-range beauty products are cold.

Cosme Meishi, the head foundry behind famous beauty brands at home and abroad, such as L ‘Oreal, Estee Lauder, Perfect Diary and Hua Xizi, also found the same rule from the needs of cooperative customers.

Cosmis is a Korean cosmetics ODM company, but China has already become its second largest market. Liu Yuanli, deputy general manager of Cosme Meishi’s production headquarters in China, told Interface Fashion that some brand customers are focusing on products with high performance-to-price ratio and strong efficacy, that is, "increasing the quantity without increasing the price", and improving the added quantity and efficacy of ingredients to the critical value as much as possible under the same pricing.

Qiao Xiaoling also mentioned the same development idea. In addition to maximizing the efficacy of products, they will also make precise development according to consumer demand and provide consumers with combined products to cover all their needs. For example, sensitive muscle consumers may need to spray in the sun environment in addition to daily water emulsion, so they will develop it based on the needs of the scene.

In cooperation with local beauty brands, Liu Yuanli also found that some brands that were originally priced by the public began to try to pursue high-end. For example, a brand originally sold lipstick for one or two hundred yuan, and now it will consider launching products with a price of four or five hundred yuan. Some local skin care brands have also begun to put on shelves skin care products with a retail price of thousands of yuan, and they have the courage to fight with international brands.

In the past three years, due to the epidemic, the traffic and logistics were not smooth, and the influence of online and offline sales was a common problem disclosed by many beauty brands in financial reports and external information, and this problem was solved with the liberalization of the epidemic. However, the "stuck neck" problem that the main raw materials depend on overseas markets has become more prominent after this epidemic.

A cosmetics researcher told the interface fashion that during the epidemic period, the problems of overseas raw material procurement interruption and price increase caused many brands to rush to the local market to find alternative raw materials. However, it is very complicated and time-consuming to replace raw materials by re-debugging the formula, filing and registering. Therefore, the delay in launching new products and the increase in development costs have been more problems in the past three years.

The reason why substitute materials are hard to find is that there are not many local manufacturers of daily cosmetics raw materials in China cosmetics industry chain.

Qiao Xiaoling said that this is because if the basic raw materials such as surfactants are only used in a single domestic market, the output may not cover the input, and the quantity efficiency is not high; On the other hand, head chemical enterprises such as BASF and Dow started from large chemical industry, and then gradually entered the fine chemical industry in the fields of daily cosmetics. These international manufacturers basically monopolize the global market share, and it is difficult for domestic small manufacturers to start from scratch.

For the present cosmetic manufacturers, the development of functional active ingredients, a subdivision of raw materials, is a new starting point for competition.

In 2018, Kosmet Group established a raw material company in China, aiming at developing exclusive raw materials with China characteristics. Its newly introduced X-fine ultra-fine powder treatment technology claims to make the base makeup lighter and lighter. Liu Yuanli said that these exclusive technical raw materials can not only help Cosme to expand its own quantity, but also feed back the upstream raw materials companies that provide basic raw materials.

In China, similar manufacturers of raw materials focusing on active ingredients have begun to show their edge.

Qiao Xiaoling takes ergothionine, a popular ingredient in the skin care market, as an example. When ergothionine was first synthesized abroad, its cost price was very high, reaching 200,000 yuan per kilogram. However, after using biosynthetic technology to increase the output of ergothionine in China, the price reduction is immediate, and its current market cost price is basically 60,000 yuan to 70,000 yuan per kilogram.

The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Oriental plant components, peptides, oligopeptides and other peptide compounds are the hot research directions in the domestic cosmetic market at present.

In the past, there were many local skin care brands featuring herbs in China, such as Yiyibucao and Baique Ling. However, compared with the efficacy memory of nicotinamide, boson and other compounds, the efficacy of herbal skin care products always has a sense of distance.

Liren Lizhuang’s own brand Yurongchu has listed a series of products with saffron extract as the main functional ingredient since the beginning. In Qiao Xiaoling’s view, there is still a lot of room for development of oriental herbs. The key is to thoroughly study how to better extract and retain their active ingredients, how to make them work with other ingredients in the formula, scientifically present their mechanism of action, and further verify their safety.

Since L ‘Oré al, Revlon and other international brands entered China for a century, the cosmetics market in China has only developed for more than 20 years. However, local cosmetics enterprises have begun to ponder how to surpass these international competitors by admiring, learning from and learning from them. Everyone reached a consensus that independent research and development is the way to build core competitiveness and barriers.

Local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani all invested in heavy assets projects such as production R&D bases after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries is a path to overtake in corners.

In 2020, Yixian (Guangzhou) R&D and production base jointly established by Perfect Diary parent company Yixian E-commerce will be officially put into production this year. In 2022, Kosmet also established a joint venture with Pellet Group, the parent company of new brands such as UNNY, RNW and Aiyu, in Fengxian, Shanghai. Eye-catching shows that the equity ratio of Zhongke Simesi and Pellet in the joint venture company "Pellet Cosmetics (Shanghai) Co., Ltd." is 82%.

Liu Yuanli said that this is a two-way win-win model. The brand side can gain the inclination of the R&D and production capacity of Cosme Meishi, shorten the development cycle, reduce the production cost and so on, and stabilize its own supply chain. Cosme poetry can cultivate more long-term and stable customers, maximize its own production capacity and ensure sales.

In the past three years, the pain felt by downstream brands has also been transmitted to upstream manufacturers, which is reflected in problems such as reduced orders and vacant production capacity. To stand out from the fierce competition in the supply chain, upstream manufacturers must also change the previous thinking of "waiting for customers to come" and actively increase service to stabilize old customers and expand new customers.

In order to recover quickly after the epidemic, Kosmet reconfigured the personnel structure, reduced the number of front-line production personnel by upgrading automation equipment, and increased the recruitment of R&D personnel.

In the past, Cosme Poetry Research Department was only divided into two sections: skin care and make-up, and the increase of researchers also made it refined into the special development of specific product categories such as cream and tissue substances. In addition, Cosme has set up a testing service center to shorten the time and cost of sending products to a third-party testing company for efficacy evaluation.

Because OEM manufacturers often receive orders from brands one to two months in advance to stock up, they are more sensitive to the recovery of the cosmetics market.

Liu Yuanli said that with reference to the data in 2021, Kosmet will achieve year-on-year growth in the second quarter of this year, and the company has begun to feel the atmosphere of 618 e-commerce promotion this year. In addition, from the communication with many brands, the third quarter, which was sandwiched between 618 and double 11 in the past, was a low point in sales, but this year may become a "turnaround" moment in the beauty industry. And the fourth quarter, which includes double 11’s big promotion node, is the expected opportunity for the big outbreak.

At the time of the outbreak of local beauty brands two years ago, it was a hot topic to seize the opportunity and eat up the bonus. However, in the period of fading traffic and low industry, introspection and self-cultivation are the starting points of the brand’s long March from 1 to 100.

Beauty companies based on a single main brand began to exert their brand matrix, such as the make-up brand Caitang to Polaiya, and the high-end anti-aging brand Jieke to Betani; New subdivided blank areas have begun to attract attention. For example, Nature Hall launched the efficacy brand "Own Out" focusing on baby’s fragile muscles at the US Expo; Starting from the cutting-edge brands who have made a fortune online, we are beginning to pay attention to the importance of offline channels. For example, Hua Xizi opened its first flagship store in Hangzhou, and tested the water in pop-up shop in Japan.

These new attempts are new opportunities for local cosmetics enterprises to explore and create for themselves, and they are also important signs of industry recovery and future development.