[US stock index]

On Wednesday, November 13th, US Eastern Time, the three major US stock indexes were mixed, among which the S&P 500 index rose 0.02% to 5985.38 points. The Dow Jones index rose 0.11% to 43,958.19 points; The Nasdaq index fell 0.26% to 19,230.72.

American debt

On November 13th, the benchmark 10-year US bond yield was 4.44%, and the 2-year US bond yield, which is most sensitive to the Fed’s policy interest rate, was 4.27%.

[Hot American stocks]

Among popular US stocks, NVIDIA fell 1.36%, Apple rose 0.40%, Microsoft rose 0.51%, Amazon rose 2.48%, Google C fell 1.54%, Google A fell 1.51%, Meta fell 0.82%, Tesla rose 0.53%, TSMC fell 2.63%, AMD fell 3.02% and Intel rose 3.15.

[global index]

[China index]

On November 12th, overnight Hang Seng Technology Index futures fell by 4.04%, Nasdaq China Jinlong Index fell by 4.45%, and FTSE China A50 Index fell by 1.06%.

[China Stock Exchange]

In terms of popular Chinese stocks, Tencent Holdings (Hong Kong stocks) rose 0.00%, Alibaba rose 0.23%, Pinduoduo fell 0.34%, Netease fell 2.79%, Ctrip fell 3.03%, Baidu fell 0.40%, LI fell 1.15%, Xpeng Motors fell 2.16% and Weilai rose 0.87%.

[foreign exchange commodities]

[Global News]

The probability that the Fed will cut interest rates by 25 basis points in December rises to 82.5%.

According to CME’s "Fed Watch", the probability that the Fed will keep the current interest rate unchanged by December is 17.5%, and the cumulative probability of cutting interest rates by 25 basis points is 82.5%. The probability of keeping the current interest rate unchanged by January next year is 11.9%, the probability of cutting interest rates by 25 basis points is 61.7%, and the probability of cutting interest rates by 50 basis points is 26.5%.

OpenAI shares AI data center construction plan with US government, calling for expanding energy capacity.

OpenAI has shared information with US government officials about how to build an artificial intelligence (AI) data center, which is expected to consume 5 GW of electricity (which will be five times larger than the data center that the company is currently developing). This idea seems to be similar to Stargate, which is the code name of a $100 billion supercomputing data center that OpenAI discussed with its main supporter Microsoft. (Cailian)

Federal Reserve Moussalem: The market currently believes that the Fed may not cut interest rates significantly.

Federal Reserve Moussalem said that it is still too hasty to include Trump’s ruling prospect in December. As bond yields rise, the market also feels higher inflation risks, and there are signs that the market currently believes that the Fed may not cut interest rates significantly.

Federal Reserve Moussalem: There may be room for the policy to gradually relax to neutral interest rates.

Federal Reserve Moussalem said that there may be room for the policy to gradually relax to neutral interest rates, and there may be stronger data (at work) behind the rise in the term premium of national debt. Data since the last policy meeting show that the economy may be much stronger than expected. The inflation data is also strong, but it has not changed the view that the policy is developing in a neutral direction. The latest consumer price index data is "in line with expectations", but I hope to see the data continue to decline on a three-month basis. It is too hasty to include the prospect of Trump’s administration in December. Economic activity and data have become stronger, bringing the risk of inflation rebound.

Federal Reserve Moussalem: It is estimated that the inflation rate will approach 2% in 12-24 months.

Federal Reserve Moussalem said that the inflation rate is expected to approach 2% in 12-24 months; Monetary policy is in a tight state, but the overall financial environment is supportive of economic activities.

NVIDIA plans to cooperate with leading Japanese cloud computing companies such as GMO Internet Group and SAKURA Internet.

NVIDIA plans to develop a national AI infrastructure network by cooperating with leading Japanese cloud computing enterprises such as GMO Internet Group and SAKURA Internet. (Cailian)

Federal Reserve Musalem: In the case of inflation rate higher than 2%, monetary policy will remain "moderately tight"

Federal Reserve Musalem said that monetary policy will remain "moderately tight" when the inflation rate is higher than 2%. If inflation continues to fall, it is appropriate to cut interest rates further. The labor market is still in the range of full employment, and the strong economy is expected to achieve a "steady" performance in the fourth quarter. The economic growth in the United States is extensive, mainly driven by consumption, income growth, productivity, supportive financial conditions and wealth effects.

After the latest US CPI data is released, Citigroup still expects the Federal Reserve to cut interest rates by 50 basis points in December.

After the US CPI report in October met expectations and inflationary pressure generally eased, Citigroup economists still believe that the Fed will cut interest rates by 50 basis points in December. "Although the details are still unstable and not so’ normal’, the easing of salary pressure, the decline of short-term inflation expectations, and the continued pressure of high interest rates on housing demand and prices should reassure Fed officials about the slowdown in inflation," Veronica Clark and Andrew Hollenhorst wrote in a report on Wednesday. Citigroup’s basic forecast is still to cut interest rates by 50 basis points in December.

Meta Platforms will launch advertisements on short video platform Threads in early 2025.

Meta Platforms will launch advertisements on short video platform Threads in early 2025.

Google CEO: The first intercontinental submarine cable connecting the Asia-Pacific region with South America and Australia with Africa is under construction.

Google CEO said that the first intercontinental submarine cable connecting the Asia-Pacific region with South America and Australia with Africa is being built.

Guangdong Provincial People’s Government on Promoting High-tech Industrial Development Zone

Opinions on high-quality development

Yuefu [2019] No.28

People’s governments at the local level and listed, people’s governments of counties (cities, districts), departments and institutions directly under the provincial government:

　　In order to thoroughly implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era and the spirit of the 19th National Congress of the Communist Party of China, thoroughly implement the spirit of the important speech and instructions of the General Secretary of the Supreme Leader to Guangdong, thoroughly implement the innovation-driven development strategy, effectively stimulate the new round of innovation and development vitality of high-tech industrial development zones (hereinafter referred to as high-tech zones), promote the high-quality development of high-tech zones, and give full play to the leading, demonstrating and radiating role of high-tech zones, the following opinions are put forward.

　　I. General requirements

　　(1) Development ideas.With the goal of improving the development quality and efficiency of high-tech zones, with the direction of developing high technology and realizing industrialization, we will persist in deepening reform, innovation leading, green intensive, open coordination and characteristic development, optimize the layout of high-tech zones in the province around the construction of a new regional development pattern of "one core, one belt and one district", innovate the development system and mechanism of high-tech zones, make every effort to promote industrial transformation and upgrading, comprehensively enhance the ability of scientific and technological innovation, and strive to build a world-class industrial development ecology and innovation and entrepreneurship ecology. Efforts will be made to build the High-tech Zone into an innovation-driven development demonstration zone, an emerging industrial cluster, a leading zone for transformation and upgrading, and a pioneering zone for high-quality development, so as to form a new growth pole for the regional economy and provide strong support for the construction of a modern economic system in our province.

　　(2) Target requirements.By 2022, the province will achieve full coverage of state-level high-tech zones, and more than 40 provincial-level high-tech zones will be newly laid out. The comprehensive development quality of high-tech zones will be significantly improved, further enhancing its leading and supporting role in the province’s economic and social development. High-tech Zone’s operating income exceeds 6 trillion yuan, research and development (R&D) funds account for more than 10% of regional GDP, and the number of high-tech enterprises and the output value of high-tech products account for more than 50% of the province. The investment intensity of the project and the industrial added value, tax revenue and labor productivity above designated size per unit area have reached the national leading level, and the labor productivity of all employees has reached more than 280,000 yuan/person; The number of new invention patents granted per 10,000 people exceeded 90, and the energy consumption per 10,000 yuan of industrial added value dropped to 0.17 tons of standard coal. By 2030, the innovation-driven development of high-tech zones in the whole province will be at the forefront of the country, and the level of economic and social development and international competitiveness will be greatly improved, making it an important hub and backbone for serving Guangdong-Hong Kong-Macao Greater Bay Area and participating in global scientific and technological cooperation.

　　Second, optimize the layout of high-tech zones

　　(three) to promote the full coverage of national high-tech zones.Strengthen the overall planning and guidance for the creation of national high-tech zones, increase the support of policies and funds, promote the accelerated convergence of regional innovation resources and emerging industries, and enhance the ability of high-tech zones to support regional economic and social development. Strengthen the main responsibility of cities to create national high-tech zones, and effectively improve the independent innovation ability and industrial competitiveness of high-tech zones.

　　(four) the new layout of the construction of a number of provincial high-tech zones.Relying on the existing development zones, we will build a number of provincial-level high-tech zones in the new layout of counties in the province to support and lead the innovation-driven development of counties. Support the innovative development of emerging industrial parks by creating provincial high-tech zones, and support traditional industrial parks to accelerate transformation and upgrading by creating provincial high-tech zones.

　　(5) Strengthen the radiation-driven role of high-tech zones.Support national-level high-tech zones and provincial-level high-tech zones with high development level to integrate or host industrial parks and towns and streets with adjacent locations, similar industries and scattered distribution, explore the mechanism of resource sharing and interest balance, and radiate and drive the innovation and development of surrounding areas; The GDP of the integrated or managed industrial parks and towns and streets, and the fiscal revenue of cities and counties can be divided according to the principle of territoriality. Implement "one district and multiple parks" and strengthen the overall coordination and policy extension coverage of the main park to the sub-parks.

　　Third, improve the innovation ability of high-tech zones

　　(6) Enhance the capacity of supporting regional collaborative innovation and development.High-tech zones in the core area of the Pearl River Delta should speed up the upgrading of knowledge innovation and technological innovation capabilities, expand innovative industrial clusters with international competitiveness, and speed up the construction of world-class high-tech parks. Among them, Guangzhou and Shenzhen high-tech zones should benchmark domestic and foreign advanced parks and take the lead in building high-quality development pioneers and experimental zones. High-tech zones in coastal economic zones should gather high-end innovative resources extensively, and actively build characteristic parks and professional parks for regional innovation and development around expanding the real economy and promoting the high-end development of manufacturing industry. Among them, Shantou and Zhanjiang High-tech Zones should enhance their ability to support and lead regional development and become new growth poles of high-tech industries. High-tech zones in the northern ecological development zone should focus on scientific and technological innovation, improve resource utilization efficiency and environmental protection level, develop economic models and advantageous industries that are compatible with ecological functions, and build functional parks and demonstration parks with ecological priority and green development.

　　(seven) layout and construction of science city.Support qualified high-tech zones to build a science city with high standards, or incorporate the science city outside the zone as a whole through sub-parks, docking and introducing national strategic scientific and technological forces, and building a full-chain R&D system that runs through basic and applied basic research and emerging industrial technology research. Optimize the layout of major scientific research platforms, and give priority to the layout of newly-built colleges and universities and high-level scientific and technological innovation platforms in national high-tech zones. Guarantee the land use index of major platforms such as major scientific and technological infrastructure in the Science City, and the scale of land use for its supporting facilities shall be solved by the local government as a whole.

　　(eight) the construction of university science park.Focusing on the industrial characteristics of high-tech zones, we will promote universities with strong scientific research strength to build characteristic and specialized university science parks in high-tech zones, promote the combination of comprehensive intellectual resources of universities and the superior resources of the parks, and create a core platform for joint industrial co-construction, technical research, personnel training, innovation and entrepreneurship. University science parks above the provincial level enjoy the same policy treatment as local incubators.

　　(9) Building a high-level scientific and technological innovation platform.Build platforms such as National Technology Innovation Center, National Engineering Research Center, National Industrial Innovation Center and National Manufacturing Innovation Center. National laboratories, provincial laboratories, major scientific and technological infrastructure, new research and development institutions and other major platforms are given priority in national high-tech zones. We will expand and improve technology transfer institutions, industrial technology innovation alliances, academician workstations, Post-Doctoral Research Center and other innovative carriers.

　　(ten) to strengthen key core technology research.Support innovative enterprises in high-tech zones to actively participate in major national science and technology projects and key R&D plans, extensively undertake provincial basic and applied basic research funds and R&D plans in key areas, and build high-tech zones into the main positions and gathering areas for promoting basic research and common key technology research, major technological breakthroughs and subversive innovations.

　　(eleven) deepen the innovation cooperation between Guangdong, Hong Kong and Macao.High-tech zones should play a core supporting role in the construction of the Guangzhou-Shenzhen-Hong Kong-Macao Science and Technology Innovation Corridor, further deepen the cooperation in science and technology innovation between Guangdong, Hong Kong and Macao, promote the organic integration of mainland industries and market advantages with the scientific research and information advantages of Hong Kong and Macao, and promote the transformation of cross-border scientific and technological achievements. Layout and construction of scientific and technological information integration platform, joint laboratory, Guangdong, Hong Kong and Macao youth innovation and entrepreneurship base, and expand new space for scientific and technological cooperation with Hong Kong and Macao. Support high-tech zones to participate in international scientific and technological cooperation and international science projects, and explore the joint construction of overseas parks.

　　Fourth, expand high-tech industries

　　(twelve) gathering high-tech enterprises.Support high-tech zones to build high-tech enterprise clusters around leading industries, and constantly improve the concentration of high-tech enterprises in the park. Encourage the platform transformation of key leading enterprises, build an innovation and entrepreneurship ecosystem for large enterprises, and incubate and cultivate high-tech enterprises in the upstream and downstream of the industrial chain. Formulate policies to support high-tech enterprises, support the R&D capacity building of high-tech enterprises, promote the gathering of high-quality innovative resources to high-tech enterprises, and cultivate high-growth high-tech enterprises.

　　(13) Expand strategic emerging industries.Strengthen innovation service ability and optimize innovation and entrepreneurship ecology. Aiming at the new generation of information technology, high-end equipment manufacturing, green and low-carbon, biomedicine, digital economy, new materials, marine economy and other strategic key areas, we will realize the transformation from attracting investment to attracting talents and attracting talents, and from epitaxial growth to endogenous growth. Actively explore and innovate management methods suitable for the development of new technologies, new products, new formats and new models, organize the implementation of application demonstration projects and projects, take the initiative to undertake major national scientific and technological achievements transformation projects, promote the transformation and industrialization of outstanding achievements of strategic emerging industries in high-tech zones, and continuously expand innovative industrial clusters.

　　(14) Accelerate the transformation and upgrading of traditional industries.In-depth implementation of a new round of industrial technological transformation, through measures such as optimizing the functions of the park, strengthening the industrial chain, supporting major projects, supporting scientific and technological research and development, and "changing cages for birds", the traditional advantageous industries will be promoted to the middle and high end. Implement green manufacturing pilot demonstration projects, build a green manufacturing system, and cultivate a number of green factories, green parks, green products and green supply chains in high-tech zones. Establish a higher technology access threshold and formulate a stricter production capacity list of backward products, resolutely eliminate backward enterprises with high pollution, high emissions, high energy consumption and high risks, and strictly control the transfer of low-end industries to high-tech zones in Guangdong, East and West.

　　(fifteen) improve the incubation system.Encourage leading enterprises in the industry, universities, scientific research institutes and other subjects to build specialized incubators and create space in high-tech zones. Support high-tech zones to revitalize idle places and build innovative and entrepreneurial carriers with strong entrepreneurial culture. Encourage the development of corporate headquarters, professional parks and other types of accelerators. Improve technology and finance’s service system, attract well-known technology and finance institutions at home and abroad to settle in high-tech zones, and guide social capital to invest in emerging industries in high-tech zones.

　　(sixteen) to carry out industrial co-construction in high-tech zones.We will promote pairing assistance and industrial co-construction between the Pearl River Delta High-tech Zone and the Guangdong, East and West High-tech Zones, improve the cooperation mechanism of cooperative co-construction, industrial co-education and benefit sharing, and improve the level of park co-construction. Support qualified high-tech zones to actively explore industrial cooperation modes such as co-construction, joint-stock cooperation and trusteeship construction, improve the GDP accounting and tax sharing system of co-construction parks, and form a long-term mechanism of responsibility sharing, benefit sharing and win-win cooperation.

　　V. Deepening the structural reform of high-tech zones

　　(seventeen) optimize the management system.As a high-tech zone dispatched by the local government, the high-tech zone management institution should strengthen overall coordination with the administrative region government, adhere to the principle of streamlining and high efficiency, fully rely on the local government to carry out social management, public services and market supervision, reduce the number of departments stationed in the high-tech zone, and gradually straighten out the relationship between the high-tech zone and the towns and streets under its custody. High-tech zones merged by high-tech zone management agencies and administrative district governments should further improve the setting of government functions in combination with the development orientation of high-tech zone economic functional zones. For the high-tech zone jointly built by regional cooperation, both parties should straighten out the management, investment and distribution mechanisms. High-tech zones should further strengthen the functions of scientific and technological innovation, industrial promotion, talent introduction and training, and the internal institutions can be dynamically adjusted according to the needs within the approved amount and submitted for approval according to procedures.

　　(eighteen) deepen the reform of the cadre and personnel system.Give the High-tech Zone the autonomy to select and employ people in the approved staffing. Except for the cadres directly under the local government, the High-tech Zone will decide the deployment, management, welfare treatment, appointment and dismissal, rewards and punishments of the administrative and public institution staff in the High-tech Zone according to the general staffing issued by the local organization and staffing department in accordance with relevant regulations. According to the relevant policies and regulations of the state, non-civil servants below the leading group of High-tech Zone and the staff of administrative units that do not refer to the Civil Service Law are allowed to explore and implement the performance-based salary system of "more work and more rewards" with the approval of the local party committee and government.

　　(nineteen) to deepen the reform of streamline administration, delegate power, strengthen regulation and improve services.According to the actual needs of the positioning and development of economic functional zones, delegate or entrust more provincial and municipal economic management authority to high-tech zones according to law. According to the principle that it is really necessary and can be effectively undertaken, the provincial economic management authority given to the China (Guangdong) Pilot Free Trade Zone will be given to the national high-tech zone. Decentralize or entrust matters such as filing of enterprise investment projects and pre-examination of land for construction projects within the scope of provincial management authority to national high-tech zones. For provincial-level science and technology projects, the administrative departments of science and technology in national high-tech zones are given management authority. Vigorously promote the reform of the examination and approval system of engineering construction projects within the scope of national high-tech zones, and carry out the whole process and full coverage reform of the examination and approval system of engineering construction projects. Deepen the reform of the administrative examination and approval system, implement the negative list of market access, and create a good business environment that is international, market-oriented and legalized and conducive to the development of the private economy.

　　(twenty) innovative construction and operation mode.High-tech zones should explore the market-oriented mode of construction, operation, investment promotion, management and park services, support enterprises of various ownership as the main body, invest in the construction and operation of high-tech zones in accordance with relevant state regulations, or host high-tech zones and enjoy relevant policies of high-tech zones. Encourage the government and social capital to cooperate to jointly promote infrastructure construction and provide public services in high-tech zones. Encourage social capital to invest in the construction and operation of characteristic industrial parks in high-tech zones, and actively explore the development model of cooperative parks.

　　(twenty-one) to strengthen the leading role of the Pearl River Delta National Independent Innovation Demonstration Zone.The Pearl River Delta National Independent Innovation Demonstration Zone should strengthen the reform of institutional mechanisms and policies, and strengthen the linkage development with China (Guangdong) Pilot Free Trade Zone and the national comprehensive innovation reform experiment. Further enhance the driving capacity of the Pearl River Delta High-tech Zone as the core area of the Pearl River Delta National Independent Innovation Demonstration Zone, identify the development orientation, make every effort to improve the level of scientific development, strive for comprehensive reform and innovative development-related policies to be tried first in the national high-tech zone, and promote the superposition, integration and innovation of relevant reform measures in the China (Guangdong) Pilot Free Trade Zone in the high-tech zone.

　　Sixth, optimize the allocation of resources in high-tech zones

　　(twenty-two) improve the land use policy.Effectively guarantee the supply of land, and the municipal governments at or above the local level will give a moderate tilt to the high-tech zone when arranging the annual new construction land index. Strengthen land security for public supporting services and infrastructure construction in high-tech zones, increase the proportion of land for productive services, and appropriately increase the supply of land for life services. Actively promote the construction of multi-storey standard factory buildings in high-tech zones and make full use of underground space. After the high-standard factory buildings and industrial buildings built in the High-tech Zone are confirmed by the local municipal government at or above the prefecture level to have a plot ratio of more than 2.0 and an application is made, the planned land use indicators can be returned by the provincial natural resources department. Give priority to the application for forest land use and sea use of key scientific and technological innovation projects such as major scientific and technological infrastructure, provincial laboratories and provincial new R&D institutions in high-tech zones.

　　(twenty-three) support the use of the "three old" transformation policy to build a carrier of innovation and entrepreneurship.Incubators, creative spaces, new R&D institutions, laboratories, etc. in high-tech zones that meet the transformation conditions of "three old" and are recognized by the administrative departments of science and technology at the prefecture level and listed after the transformation can improve the procedures for construction land according to the provincial "three old" transformation policy. If the original land owner in the high-tech zone uses the existing scientific research and industrial land to build an incubator project and meets the conditions of "three old" transformation, he can provide land by agreement, and can implement differentiated land prices according to the restrictions on renting and selling; After the incubator is divided with the consent of the planning department, its carrier houses can be divided, registered, transferred and rented according to the fixed boundaries such as buildings and floors. If the use of industrial land does not change and the floor area ratio is improved, there is no need to pay back the land price.

　　(twenty-four) to promote the integration of production and city development.Strengthen the organic connection between the construction of high-tech zones and the construction of urban infrastructure and public service facilities, and realize the regional integration layout and linkage development. Efforts will be made to improve the informatization level of high-tech zones and accelerate the construction of smart parks. Support all localities to build property-based or leased talent apartments in high-tech zones in accordance with the principles of job-housing balance, nearby construction and targeted supply. We will improve the supporting functions of cities such as business, leisure and residence, and build a new space suitable for all kinds of innovative and entrepreneurial people to communicate, exchange and associate. Reasonably determine the proportion of supporting facilities and residential land, strictly control the tendency of real estate, and resolutely prohibit real estate development in the name of developing high-tech industries.

　　(twenty-five) increase financial input.Give national high-tech zones and qualified provincial high-tech zones the first-level financial management authority. Encourage all localities to list according to the financial contribution and land transfer income paid by the high-tech zone, and give certain awards to the high-tech zone. Set up funds for the development of high-tech zones and high-tech enterprises to enhance the industrial agglomeration and public service capabilities of high-tech zones. Give inclined support to the creation of national high-tech zones and the construction of provincial high-tech zones in eastern and western Guangdong in terms of innovative resource layout and financial support.

　　(twenty-six) to strengthen the construction of cadres.The main leaders of the high-tech zone management institutions are the leading members of the local party and government, and the responsible comrades of the local administrative department of science and technology are also the leading members of the high-tech zone management institutions. Broaden the channels for selecting and employing people, and implement special posts, special salaries and special posts for high-level management talents and special talents who are in urgent need of attracting investment and professional posts. Flexible use of scientific and technological expert service groups and other forms, select and send high-quality cadres and talents such as provincial organs, universities, scientific research institutes, provincial enterprises and relevant units of Zhongzhi in Guangdong to work in high-tech zones.

　　(twenty-seven) improve the innovative service system.Optimize the talent service system, innovate the mechanisms of talent incentive, evaluation, mobility and service, and support high-tech zones to explore and implement talent introduction modes such as "one thing, one discussion", accurate industry talent introduction and global flexible talent introduction. Establish and improve the supporting role of venture capital in high-tech zones, guide venture capital and venture capital to strengthen financial support for high-tech enterprises. Build a full-chain intellectual property service system, promote enterprises to implement intellectual property management norms, introduce high-level intellectual property service institutions, establish and improve the intellectual property application and protection system in high-tech zones, and support national high-tech zones to create national intellectual property pilot demonstration parks.

　　Seven, strengthen the organization and management of high-tech zones.

　　(twenty-eight) standardize the management of high-tech zones.Promote the revision of the Measures for the Administration of High-tech Industrial Development Zones in Guangdong Province, and standardize the whole process management of the establishment, expansion, transfer, renaming, evaluation, rewards and punishments of provincial-level high-tech zones. Support development zones that are not included in the national development zone audit announcement catalogue and have good industrial base and innovation ability to create provincial high-tech zones. High-tech zones should work out development plans, enhance the scientificity and authority of the plans, and realize "multi-regulation integration".

　　(twenty-nine) to strengthen the evaluation and monitoring.State-level high-tech zones should make up the shortcomings according to the evaluation and monitoring indicators of state-level high-tech zones, and achieve continuous improvement in the national ranking. Improve the comprehensive evaluation and monitoring system and statistical system of high-tech zones, link the evaluation and monitoring results with reward and punishment measures, and reward high-tech zones with high ranking and obvious progress; For national-level high-tech zones that have obviously regressed or provincial-level high-tech zones that have been ranked in the bottom three for two consecutive years, we will give warnings, make rectification within a time limit, and interview the main responsible persons of the local party committees, governments and high-tech zones.

　　Promoting the high-quality development of high-tech zones is a concrete measure for our province to implement the spirit of the important speech and important instructions of the Supreme Leader General Secretary to Guangdong, and it is an important starting point for promoting high-quality economic development, building a modern economic system and implementing the innovation-driven development strategy. All localities, departments and high-tech zones should attach great importance to it, plan scientifically, make full use of the good resources and conditions of high-tech zones, constantly solve the problems that restrict the innovation and development of high-tech zones, and create a new situation of high-quality development of high-tech zones in our province with new and greater achievements.

　　Attachment: Table of Division of Key Tasks

people’s government of guangdong province

March 18, 2019

All national societies, associations and research societies, associations and youth league committees of all provinces, autonomous regions and municipalities directly under the Central Government, associations and youth league committees of Xinjiang Production and Construction Corps, national civil aviation youth league committees, national railway youth league committees, youth league committees of central and state organs, central financial youth league committees, central enterprise youth league committees, taxation youth league committees, universities, enterprise youth league committees and all relevant units:

In order to thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, fully implement the spirit of the 20th Party Congress and the Central Talent Work Conference, and fully show the spirit of young talents who are determined to be innovative, confident and brave in climbing the peak of science and technology in the great journey of achieving high-level scientific and technological self-reliance, the second China Science and Technology Youth Forum (hereinafter referred to as the "Forum") is scheduled to be launched in the first half of 2024, as an important special activity of the annual meeting of the China Association for Science and Technology. Relevant matters are hereby notified as follows.

I. Guiding ideology

Thoroughly implement the strategy of strengthening the country with talents in the new era, and implement the Party’s Report to the 20th CPC National Congress that "the vast number of young people should unswervingly listen to the Party’s words and follow the Party, embrace their dreams and be down-to-earth, dare to think and do good deeds, and be determined to be good young people in the new era with ideals, courage to take responsibility, hardship and willingness to struggle". Implement the important guiding spirit of the Supreme Leader’s General Secretary that "young talents are the source of the country’s strategic talent strength", "support young talents to take the lead and play the leading role" and "actively participate in Chinese modernization, strive to be the vanguard and new force in scientific and technological innovation, rural revitalization, green development, social services, defending the country and defending the border, and show the vigor and vitality of youth", and persist in cultivating talents and making suggestions for the party. Build a platform for young talents to exchange views, collide with ideas and share experiences, help young talents to show their elegance and stand out, guide young talents to be "the country’s greatest", and contribute wisdom and strength to promoting the realization of high-level scientific and technological self-reliance.

Second, the theme of the forum

Self-reliance and self-improvement, creating a vision of the future, and striving for a strong country in science and technology.

III. Organizer

(1) Organizer

China Association for Science and Technology organizes the Ministry of Personnel, the Communist Youth League Central United Front Work Department.

(2) Organizer

China Association for Science and Technology Training and Talent Service Center China Youth Science and Technology Workers Association

Iv. participants

Scientific and technological talents in all fields and industries who are 40 years old and under (born on or after January 1, 1983), cadres in the system of the Association for Science and Technology, the Communist Youth League organization and the China Young Scientists and Technicians Association.

V. Contents of the Forum

Based on their own fields and industries, participants talked about their actual scientific research experiences, innovative practices, ideological insights or major achievements, struggle stories and touching stories of scientific and technological talents witnessed by them, focusing on the key, difficult and painful issues in scientific and technological innovation. This paper expounds from the aspects of enhancing original innovation ability, improving the overall efficiency of innovation system, strengthening the integration of scientific and technological innovation resources, improving the layout of scientific and technological innovation forces, enhancing the efficiency of scientific and technological input and output, optimizing the scientific and technological talent team, promoting the reform of scientific and technological evaluation system, strengthening international scientific and technological exchanges, optimizing the scientific and technological ecological environment, and strengthening the ethical governance of science and technology, and looks forward to the future development vision of scientific and technological undertakings, so as to deeply implement the strategy of rejuvenating the country through science and education, strengthening the country through talents, and driving the development strategy of innovation for the country, and promote the realization of high-

VI. Overall arrangement

As an important special activity of the annual meeting of China Association for Science and Technology, the forum is divided into the stages of work collection, special forum, general forum performance and application of achievements. Participants participate in the forum by submitting policy papers and giving live speeches. The specific arrangements are as follows:

(1) Collection of works

The forum collects works through organizing recommendation channels and social open channels. Various departments and directly affiliated units of China Association for Science and Technology, central departments and directly affiliated units of the Communist Youth League, national societies, provincial associations for science and technology, youth league committees at all levels, China Young Science and Technology Workers Association and provincial youth science and technology workers associations, relevant universities, enterprise associations for science and technology, youth league committees and other relevant units recommended channels for the organization of this forum. At the same time, social open channels are set up, and interested young scientific and technological talents can sign up for participation through social open channels.

The works of strategy papers are mainly about strategy, not general academic papers, which can list the frontier trends of science and technology, vivid cases at home and abroad, vivid stories of scientific research and so on. The article should take solving problems as the main purpose, and adhere to problem-oriented, goal-oriented and effect-oriented, generally not exceeding 3000 words. In the process of writing articles, participants can ask experts and leaders of their teams and units for guidance.

(2) Thematic forums

The forum organized experts’ countermeasure papers for primary selection, and selected about 300 excellent articles to enter the special forum. There are four special forums with the themes of "the frontier of world science and technology", "the main battlefield of economy", "the major needs of the country" and "people’s life and health". Young scientific and technological talents who entered the special forum showed their views and made suggestions by means of live speeches, and selected outstanding works of various grades from them, and selected a group of outstanding talents to participate in the performance of the general forum.

(III) General Forum Performance

The performance of the General Forum will be held during the annual meeting of China Association for Science and Technology. Outstanding young talents who stood out from the special forum gave live speeches at the general forum. Relevant academicians and experts, leading talents in science and technology, responsible comrades of relevant ministries and commissions, central enterprises, colleges and universities, and responsible comrades of forum organizers and organizations recommending channels, etc. Through the combination of expert comments and on-site voting, we will produce the best popular star, the best elegant star, the best strategy star, and the new star of science and technology, and give priority publicity. Considering the quantity and quality of the works recommended by the recommendation channels, the units with good organizational results and excellent recommended works shall be commended in an appropriate form.

(D) the use of results

The forum will give full play to the advantages of platform resources and reflect the important theoretical viewpoints and key opinions and suggestions of young scientific and technological talents through the decision-making consultation channels of the Association for Science and Technology; Select a group of outstanding talents to enter the expert team of "Youth Think Tank" of China Association for Science and Technology and the contact database of scientific and technological talents of China Association for Science and Technology, and participate in the construction of think tanks and the national training activities of young scientific and technological talents in the "Pilot Program" of the Party School of China Association for Science and Technology through multiple channels, and recommend them to the authoritative mainstream media to record special programs; According to the actual situation, outstanding talents are recommended to participate in the National Innovation Rushing Award, China Youth Science and Technology Award, China Young Female Scientist Award, China Association for Science and Technology Young Talent Support Project, National Youth Post Expert, Zhong Nanshan Youth Science and Technology Innovation Award and other commendation awards and talent project selection, and outstanding candidates are given priority to be admitted to the Youth Federation at the corresponding level; The excellent strategic papers of the forum will be assembled and published, and recommended to the corresponding scientific journals for publication according to the academic level of the articles.

VII. Job Requirements

First, improve political stance and organize mobilization extensively. All relevant units should take the China Science and Technology Youth Forum as an important measure to implement the spirit of the 20th Party Congress and the spirit of the Central Talent Work Conference, conscientiously do a good job in the publicity and organization of the forum, fully mobilize universities, research institutes, science and technology enterprises, science and technology parks and other units and organizations with intensive young scientific and technological talents, fully mobilize the members of the Youth Science and Technology Association at all levels to organize the "Light of Science and Technology" youth propaganda group to participate in it, and encourage and support outstanding young talents to participate.

The second is to strengthen unity service and improve work skills. All relevant units should regard the China Science and Technology Youth Forum as an important platform for uniting, leading, contacting and serving young scientific and technological talents, and through the forum, form a close cooperation mechanism among all levels of science and technology associations, the Youth League Committee and the Youth Science and Technology Association, closely contact a group of young scientific and technological talents, and enhance the ability and level of talent work.

VIII. Important matters

1. Organize and recommend channel participation methods. Young scientific and technological talents who participate in this forum through the organization recommendation channel should fill in their personal information and organization invitation code through the theme website of China Science and Technology Youth Forum (website: http://qnlt.scimall.org.cn/) before April 30, 2024, upload their strategic papers, submit them to the recommendation organization, and the registration will be successful after passing the examination. The organization invitation code is uniformly set by the organizer for each recommendation channel. Each recommendation channel can contact the superior unit to obtain the organization invitation code, and inform them when inviting outstanding young scientific and technological talents to participate in this forum.

2. Social open channels to participate. Young scientific and technological talents who participate in this forum through social open channels should fill in their personal information and unified invitation code (37B186) through the theme website of China Science and Technology Youth Forum (website: http://qnlt.scimall.org.cn/) before April 30, 2024, and upload their strategic papers. After approval, the registration will be successful.

3. Organize the recommended quantity. Please recommend about 10 policy papers by the National Society, 20 by the Provincial Association for Science and Technology, 10 by the Provincial Youth League Committee, 10 by the Provincial Association of Young Science and Technology Workers, 10 by the relevant universities and enterprises, 5 by the government departments and directly affiliated units of China Association for Science and Technology, and 5 by the central departments and directly affiliated units of the Communist Youth League. Other units recommend the best according to the actual situation.

Policy consultation

Associated person:

China Association for Science and Technology organizes personnel department.

Zhang Haiyan Tang Ye Zhao Yaqin

Tel: 010-62165297 010-62165289 010-68530471?

United Front Work Department of the Central Committee of the Communist Youth League (Secretariat of China Youth Science and Technology Workers Association)

Wei Meng Wang Han?

Tel: 010-85212680?

Registration support

Associated person: Zhang Yi??????

Tel: 010-62165297????????

Attachment: 1. Application Form for the 2nd China Science and Technology Youth Forum. doc

2. The second China Science and Technology Youth Forum policy paper requirements. doc

China Association for Science and Technology General Office Communist Youth League Central Office

March 20, 2024? ? ? ? ? ? ??

Liu Ye accepted an exclusive interview with 1905 Film Network.

Special feature of 1905 film network Liu Ye has been very busy recently: recording a variety show called "The Birth of an Actor", in which he not only acts as a mentor to comment on players, but also plays scripts and roles challenging various routes from time to time; At the beginning of the month, Changying Group and Yaolai reached a strategic cooperation, and Liu Ye’s film director’s debut "Touching Jin Jun" was officially announced immediately; In the past week, he flew to Australia on the other side of the ocean and participated in the Asian unit award of "AACTA Aita Awards" as a judge.

During the intermission of the award ceremony, we also had a brief chat with Liu Ye about his current and upcoming work.

Liu Ye

In the summer of 2018, "Touching Jin Jun" started to consider inviting "the birth of an actor" players.

For some time, many mainland actors seeking breakthroughs have chosen the road of "acting well and guiding". Like his peers, Liu Ye expressed his desire to be a director a long time ago, and now, this desire is infinitely close to realization.

At the beginning of this month, Changying Group signed a strategic cooperation agreement with Yaolai Group. Among them, the film project "Touching Jin Jun", which was adapted from the big IP "Ghost Blowing Lights" series, surfaced. Liu Ye will be the first director in this work, and Jackie Chan will be the producer to escort it and play a role in it. The first novel challenges the big-scale production of magical themes. Liu Ye admits that he also had concerns: "I originally wanted to make a smaller one (scale), but Jackie Chan and investors think it is ok, so I say you just have to trust me."

And everyone’s trust and expectation for Liu Ye doesn’t stop there. As early as the most popular period of IP film adaptation, many people mentioned Liu Ye when talking about the "Ghost Blowing Lights" series, thinking that he was very suitable for the hero in the original work. After the N version of Hu Bayi appeared in various movies and online dramas, does Liu Ye intend to personally end up in the "Ghost Blowing Lights" directed by himself?

In the interview, he kept his mouth shut, saying that he could not expose the role candidate for the time being. However, the variety instructor is not in vain. Liu Ye revealed: "When I choose an actor, I first consider the play, which is attractive to the audience. There are several actors I like very much in The Birth of an Actor. As a director myself, I will consider looking for them (joining). " It is reported that "Touching Gold" will be officially launched in the summer of 2018, and it is expected to land in the cinema in 2019.

China filmmakers’ international presence is increasing, and they plan to cooperate with Australian later companies.

On the evening of December 6th, local time in Sydney, Liu Ye appeared on the red carpet and took the stage as an Asian unit judge. In his view, he was able to get this opportunity, largely thanks to the vigorous development of China’s film industry and market: "Our (industry and practitioners) presence is improving."

As a member of the industry, Liu Ye has experienced many changes. "Let’s go out and they are coming in. What China movies want to express, foreign audiences are also (slowly) feeling and understanding. " For the goal of "going out", Liu Ye is also a practitioner: a few months ago, he just finished the location shooting of the new drama "old boys" in Australia.

This process has enabled Liu Ye to have a deeper understanding of the local environment and the mode of cooperation with peers: "Australia has many different scenery, which is cheaper than filming in North America. For filmmakers in China, there is basically no time difference when filming here. " So, is there any plan to shoot "Touch Jin Jun" here? "We have finished watching the scene. I have considered New Zealand, but (cooperation with Australia) will mainly be in post-production. " Liu Ye said.

The people’s governments of all prefectures and cities, the Administrative Committee of Central Yunnan Industrial New District, and the provincial committees, offices, departments and bureaus:

In order to implement "Several Opinions of the State Council on Promoting Information Consumption and Expanding Domestic Demand" (Guo Fa [2013] No.32), take accelerating the sustained growth of information consumption as an important starting point for our province to change its mode, adjust its structure and promote new economic growth points, and promote consumption upgrading, industrial transformation and improvement of people’s livelihood, we hereby put forward the following implementation opinions:

I. Significance

(1) Promoting information consumption is conducive to cultivating new economic growth points. With the continuous acceleration of information technology innovation, information consumption has gradually become an important growth force in the domestic consumer market, showing a strong penetration and driving role. Information consumption not only promotes the expansion of total consumption, but also drives the adjustment and upgrading of consumption structure, which provides sustained endogenous power for economic growth, accelerates and promotes the innovation of business models in other industries, and forms new economic growth points, which is conducive to improving the quality of economic development and realizing sustained and rapid economic development.

(2) Promoting information consumption is conducive to promoting industrial optimization and upgrading. Promoting information consumption based on information technology can promote the rapid development of emerging formats including cloud computing, big data, Internet of Things, e-commerce, modern logistics, smart cities, smart transportation and smart tourism, and at the same time drive the rapid transformation of the service industry oriented to production, life, circulation and management, thus providing a new way for the optimization and upgrading of industrial structure.

Second, the main objectives

(3) The scale of information consumption has increased significantly. By the end of 2017, the scale of information consumption in our province exceeded 70 billion yuan, with an average annual growth rate of more than 15%, driving the new output of related industries to exceed 20 billion yuan. Consumption based on information platforms such as e-commerce and cloud computing has grown rapidly, and the transaction volume of e-commerce has exceeded 100 billion yuan.

(4) Information infrastructure has improved significantly. By the end of 2017, the next-generation Internet will be basically built, fully supporting Internet Protocol Version 6(IPv6), with a provincial bandwidth of more than 3.5T, and the average access bandwidth of urban households will basically exceed 20 megabits (Mbps), the average access bandwidth of rural households will exceed 4Mbps, and the broadband ratio of administrative villages will reach 100%. The coverage and quality of the third-generation mobile communication (3G) network have been improved, with the 3G coverage rate reaching 100% in towns and cities and hot spots, and 75% in third-class and above roads. Wireless local area network (WLAN) basically realizes the coverage of data hotspots in public areas. The fourth generation mobile communication (4G) network has achieved full commercial deployment and operation. The next generation broadcast television network (NGB) will be further improved, and the digitalization and two-way transformation of cable TV will be basically completed. Form a pattern of integration, intercommunication and interactive development of broadband communication network, digital TV network and next generation Internet.

(V) The healthy development of the information consumption market. Information products and services oriented to the economy and society are more abundant, and the driving modes of manufacturing and innovation are more diversified. The production, sales and service systems of information consumer products have been basically established, and information products, enterprises and industries have begun to take shape. The cloud platform services intelligent terminal manufacturing, business model innovation and new service model cultivation have achieved results, and the emerging information service industry has basically taken shape. The construction of e-government services, people’s livelihood services, industrial services, commercial services and social services supported by cloud platform services has been basically completed, and breakthroughs have been made in the openness, openness, development and utilization of social information resources. The competition order in the information consumption market is standardized and transparent, the consumption environment is safe and credible, residents’ information consumption choices are more abundant, and their consumption willingness is further enhanced. The application of enterprise informatization has been deepened, the demand for public service information has been effectively expanded, and the demand for various information consumption has been further released.

III. Main tasks

(6) Accelerate the construction of "Broadband Yunnan"

Improve the construction of network infrastructure. Implement the flattening transformation of backbone network and metropolitan area network, and promote the optimization and upgrading of metropolitan area transmission network. Implement the "fttp" project, realize optical fiber to the building and fttp to the village, and expand the rural broadband coverage.

Promote the development of mobile communication as a whole. Promote the coverage of wireless local area networks in hot spots and public places, accelerate the pace of construction and commercialization of 4G networks, and improve emergency communication capabilities and broadband access capabilities in remote areas.

Accelerate the construction of the next generation radio and television network. Accelerate the transformation of the backbone transmission network and IP metropolitan area network of radio and television in the whole province and the construction of centralized broadcast control center of radio and television, complete the digitalization and two-way transformation of radio and television users and realize 50Mbps bandwidth access for urban users and 10Mbps bandwidth access for rural users.

Comprehensively promote the integration of the three networks. Accelerate the two-way access and opening of telecommunications and broadcasting services, promote the establishment of a new model of win-win cooperation, and further improve the ability and level of centralized broadcast control and supervision. The integration of TV, telephone and Internet services was promoted.

(7) Accelerate the cultivation of cloud computing and big data industries.

Rational planning and layout of cloud computing industry. Accelerate the construction of cloud computing industrial parks in areas with abundant hydropower resources and suitable geological and climatic conditions in the province. Create the core area of cloud computing industry in the economic circle of central Yunnan, and build a number of infrastructure supporting the province’s public cloud platform and big data services for regional, industry and field applications to form industrial agglomeration. Focusing on supporting the core area, we will build a number of specialized parks to promote the integrated development of industries such as cloud computing, big data, Internet of Things and mobile Internet.

Promote the development of cloud computing and big data industry. Promote the application platform of big data service based on public cloud, and form large-scale big data storage, analysis, application and processing service capabilities. Promote the government, enterprises, industries, scientific research institutions and social organizations to actively collect and open data, and encourage research institutions and consulting services to develop in the direction of big data application services such as data deep processing, analysis and prediction, and data sharing. Introduce a number of cloud platform operation service enterprises, support a large number of cloud platform content service enterprises, and vigorously cultivate mobile Internet development and application industries.

(8) Improve the supply level of information products.

Accelerate the construction of cultural digital content. Focus on national culture, cultural heritage, folk crafts, national performing arts, cultural relics and tourism culture, and accelerate the development of digital products. Relying on the cultural information resource sharing project, we will speed up the construction of digital cultural platforms such as digital libraries, digital reading rooms and digital farmer’s bookstores. Build a trading platform for online cultural and artistic communication, and support enterprises to produce information content such as animation, online games, digital audio and video, and online artworks. Promote the construction of digital publishing industrial park of Yunnan ethnic culture and accelerate the transformation and upgrading of traditional publishing industry in our province to digital publishing.

Promote the construction of new media platforms and content. Accelerate the integration of newspapers, magazines, online media content and platforms, innovate service models and methods, and promote the construction of regional digital media content databases and cloud service platforms in the province. Support the construction of multilingual and regional Internet audio and video communication platforms, and explore the construction of a new network media communication system in our province.

Accelerate the development of geographic information resources. Construction of regional remote sensing information data ground receiving and processing center, the establishment of a unified remote sensing acquisition, processing and distribution system in the province. Improve the ability of obtaining and processing high-resolution satellite image data covering the whole province, and establish a 1:10000 three-dimensional digital map database, a satellite remote sensing image database and an extra-high resolution image database of key cities and key tourist scenic spots in the whole province. Establish the province’s geographic information public service platform, form a new business model, and improve the comprehensive utilization level of geographic information resources.

Encourage the innovation and development of intelligent terminal products. Actively support enterprises in this province in the research and development, production and manufacturing of smart phones, smart TVs, tablet computers, smart set-top boxes, car navigation, digital home terminals, smart wearable devices and other smart terminals and cloud products. Encourage radio and television, telecom operators and manufacturing enterprises to jointly carry out R&D and production in Yunnan through cooperation and joint ventures.

Accelerate the development and introduction of language translation technology. Support the construction of machine translation technology centers and minority language software technology centers for South and Southeast Asian countries. Accelerate the construction of basic multilingual corpus, call center and translation service cloud platform. Support international cooperation and speed up the research and development and introduction of computer word and voice processing technology. Support the research and development of text input and processing software, machine-aided translation software and voice translation software, and support the exploration of language translation service platform construction and business service model innovation based on the Internet.

(9) Enhance information service capabilities.

Accelerate the action plan of "Caiyun Project". Promote the "cloud+end" service and application model based on the cloud platform, and actively promote cloud computing applications and services in the fields of urban comprehensive management, e-commerce, industrial manufacturing, transportation and logistics, social security, education and technology, cultural media, tourism and leisure, medical care, food and drug safety, etc. Accelerate the application and demonstration of big data in social management, people’s livelihood services, life and entertainment, R&D and design, manufacturing and marketing.

Improve the application level of the Internet of Things. Facing smart cities, smart transportation, smart logistics, smart tourism, smart industry, plateau agriculture, telemedicine and other key areas, market-oriented, enterprise-oriented, actively carry out demonstration of the application of the Internet of Things in professional services and value-added services, technology integration, etc., innovate service models and business models, pay attention to resource integration and information sharing, and effectively promote the development of the animal networking industry.

Strengthen the capacity building of regional information collection centers. Integrate government affairs and public information resources, and improve the information resources development ability of providing socialized collaborative services for South and Southeast Asian countries. Support the fields and departments of commerce and trade, ports, customs, investment promotion, tourism, culture, education, science and technology, transportation, human resources and social security, radio and television, surveying and mapping and other countries in South Asia and Southeast Asia to carry out information exchange, information resources development, and the construction and application of shared service platforms. Accelerate the construction of regional information collection centers and promote the application of information services, networks, platforms and systems in the region.

Accelerate the development of mobile Internet application services. Implement the demonstration and promotion of new technologies, applications and models of mobile Internet. Focus on promoting application innovation and business innovation in the fields of mobile government affairs, mobile education, mobile finance, mobile socialization, mobile games, mobile portals, mobile audio and video, location services and smart homes. Integrate government, industry and social public resources, establish an open and shared mobile Internet public service support system, support the development of mobile Internet applications, collaborative innovation platforms and the construction of mobile Internet application software stores (APP stores), vigorously cultivate a number of innovative and growing mobile Internet SMEs, and encourage operators to promote local applications by means of terminal pre-installation. Support the establishment of Industry-University-Research Capital Alliance Association for Mobile Internet.

Accelerate the construction of Beidou location information service platform. Accelerate the construction of Beidou international and provincial application demonstration projects, and improve the Beidou navigation location service platform, ground-based enhancement network, sky map service platform, Beidou industrial base and other infrastructure. Promote the integrated development of Beidou navigation and mobile communication, geographic information, satellite remote sensing and mobile Internet, support the research and development of location information service products and market expansion, and focus on the application in key areas such as smart city, smart land, smart logistics, geological disaster monitoring and emergency response, large-scale facility monitoring and public information management, so as to promote and improve the research and development, promotion and application of Beidou terminal products. Integrate the existing information infrastructure, and form a typical application demonstration and promotion of Beidou in public security, border defense, transportation, logistics and tourism services around the three major fields. Support Beidou navigation international cooperation and application services.

Improve the level of transportation logistics information service. Accelerate the improvement of intelligent warehousing, logistics and distribution infrastructure planning, build intelligent logistics infrastructure, and develop the fourth-party logistics service model. With the goal of improving public travel efficiency and service level, we will effectively gather and integrate comprehensive traffic information resources, build a smart traffic travel service platform, and provide comprehensive and diversified comprehensive traffic information services to the public.

Accelerate the development of e-commerce. Encourage our province to build an industry e-commerce platform in industries with advantages and characteristics, and focus on developing e-commerce of agricultural products with plateau characteristics and tourism e-commerce. Support large enterprises to develop e-commerce platforms for bulk commodities, and promote the common development of online markets and physical markets. Support the construction of logistics express distribution points in rural areas, communities and schools, expand the application of mobile e-commerce, and actively cultivate e-commerce in urban communities and rural areas. Encourage the construction of trading and customs clearance service platforms in cross-border electronic commerce, and promote the coordinated development of information services, trading services and logistics, payment, credit, financing, insurance, testing, certification and international express delivery services.

Promote the development of producer services based on information technology. Guide and encourage information technology enterprises to break through key technologies and promote the coordinated development of producer services and advanced manufacturing industries. Encourage large enterprises or enterprise groups to build a highly integrated and collaborative industry (enterprise) public service platform with the industrial chain as the core.

Construction of digital cultural media industrial park. Introduce a number of well-known audio and video production enterprises, and establish digital content resource libraries such as movies, music, variety shows and education. Establish an Internet program distribution and service center to provide Internet audio-visual program services to southwest China and countries in South Asia and Southeast Asia, and support digital content processing and services of audio-visual programs to countries in South Asia and Southeast Asia. Cooperate with the national digital publishing base to build a public service platform for digital copyright trading, take digital content industry as the core, digital publishing and digital printing as the guide, and take copyright trading as the means to build a comprehensive digital publishing industry chain.

Accelerate the construction of mobile Internet industrial base. Support all localities to build a number of mobile Internet industrial bases, entrepreneurial bases and training bases relying on existing parks, increase the construction of supporting infrastructure, industrial environment and entrepreneurial conditions in the bases, and introduce corresponding measures to attract Internet enterprises to gather and develop.

Implement the "100 Million Action Plan" for mobile Internet. We will carry out the Internet "100 Growing Enterprises Cultivation Plan", "1,000 Youth Entrepreneurship Support Plan" and "10,000 Mobile Internet Developers Training Plan". Within three years, we will select 100 IT enterprises with a certain foundation in the whole province, and strive to upgrade and cultivate a number of growth-oriented mobile Internet service enterprises with the mode of combining enterprise initiative, government promotion and policy assistance. Help 1,000 young people to start mobile Internet businesses through centralized training, tutor counseling and policy services. Provide basic training of mobile Internet development technology for 10,000 information technology students and software development enthusiasts, stimulate the enthusiasm of young people and students for mobile Internet entrepreneurship, and reserve mobile Internet talents.

(ten) to improve the level of public service information.

Promote the sharing and development and utilization of public information resources. Establish the catalogue of public information resources and government information resources in our province, strengthen the construction of public information resources and government information resources, and implement the plan of opening and guiding the development of government information and public information resources. Guide the establishment of public information resources trading service platform, explore the establishment of information sharing, exchange, purchase service mechanism and business model.

Improve the level of information service in the field of people’s livelihood. Implement the "information benefiting the people" project to improve the level of public information services. Accelerate the construction of educational information infrastructure and public service platform for educational resources, and carry out the construction of online classroom resource database for famous schools and famous teachers. Accelerate the construction of regional health information platforms in provinces, prefectures, cities and some populous counties, and promote the sharing of quality medical resources. Popularize the application of resident health cards, electronic health records and electronic medical records, and promote telemedicine and health management, medical consultation and appointment diagnosis and treatment services. Accelerate the informationization to support the construction of the old-age service system, carry out smart community pilot projects, and promote people’s livelihood collaborative services such as marriage, old-age care, community, social organizations, social assistance, housekeeping, medical care institutions, and funeral. Establish a public employment information service platform and speed up the networking of employment information with the whole country. Accelerate the construction of social security public service system, promote the construction of social security "one card", issue social security cards loaded with financial functions, and improve the construction of payment outlets for benefiting farmers. Relying on "digital villages", we will strengthen the integration of agricultural information resources and improve the rural comprehensive information service system.

Promote the construction of smart cities. Accelerate the construction of smart cities, formulate the top-level planning of smart cities, carry out provincial-level pilot demonstrations of smart cities in qualified cities, promote the construction of cloud service platforms for smart cities, and encourage and guide various market entities to participate in the construction of smart cities.

(eleven) improve the information consumption environment.

Building a safe and credible information consumption environment. Strengthen the protection of personal information and promote online trust services such as identity authentication, website authentication and electronic signature. Carry out the collection of personal and legal person credit information according to law, promote the establishment and improvement of government information resource database, public information resource database, financial credit information base database, and gradually establish a basic social credit database to support the construction of social credit system.

Improve the level of financial services. Supported by the national modern payment system, we will support commercial banks and payment institutions to provide safe, standardized, convenient and efficient payment services such as inter-bank payment, Internet payment and mobile payment, and improve the Internet payment system. Promote the multi-purpose of financial integrated circuit cards (IC cards) in the field of public services, and promote the formation of financial IC cards in the fields of transportation, tourism, social security, cross-border trade and so on. Support the exploration and innovation of new business and new model of Internet finance.

Improve the ability of information security. Support the establishment of a third-party security assessment and monitoring mechanism. Implement information security level protection, strengthen the detection and certification of information products and services, and strengthen network and information security supervision.

Carry out statistical monitoring and pilot demonstration of information consumption. Build a statistical monitoring platform for information consumption, ensure the availability, credibility and timeliness of statistical data, strengthen operational analysis, release relevant information to the society in real time, and reasonably guide consumption expectations. Support the construction of new information consumption demonstration projects and encourage governments at all levels to study and formulate preferential policies to promote information consumption according to local conditions.

Standardize the market order of information consumption. Strengthen the supervision of information services, online transactions, products and service quality according to law, investigate and deal with monopolistic behaviors and unfair competition behaviors in information services and online transactions, and investigate and deal with illegal and criminal acts such as infringement of intellectual property rights, manufacturing and selling fake and shoddy goods, online fraud and pyramid schemes using information services and online transactions. Further broaden and improve the channels for safeguarding rights of information consumption and strengthen social supervision.

Strengthen the training and introduction of talents. Support and encourage institutions of higher learning and vocational and technical colleges to adjust the course direction and set up professional and technical courses to adapt to the development of modern information technology. Pay attention to the role of enterprises and institutions, rely on major scientific research, major projects, industrial research projects and other projects to carry out personnel training, and gather and train talents in practice. Strengthen the introduction of innovative talents in key areas, bring the required talents into our province’s high-level talent introduction plan, and vigorously attract overseas and foreign high-level talents to start businesses in Yunnan.

Fourth, safeguard measures

(12) Strengthen organizational leadership. Governments at all levels should strengthen the overall planning, guidance and coordination of promoting information consumption, solve major problems in the promotion, and supervise and inspect the implementation of all work. Where the approval of key projects, land acquisition and demolition, land, environmental assessment, financing and other matters are involved, the lead unit must implement specific tasks and responsibilities to people to ensure that all tasks are effective. It is necessary to incorporate promoting information consumption into the important work of the government, strengthen organizational leadership, study and formulate policies and measures to promote information consumption according to local conditions, and promote the healthy and rapid development of local information consumption.

(13) Improve the policy system. We will speed up the formulation of measures for the sharing and management of government information resources and public information resources, and relevant policies for the socialized development and utilization of information resources, and establish a mechanism for data collection and formation and an open sharing mechanism for information resources. Incorporate information and communication infrastructure into urban and rural construction and land use planning, and implement it in administrative examination and approval, land acquisition and demolition, pipeline construction and other links. Effectively implement the relevant standards and specifications for the engineering design, construction and acceptance of communication pipelines, communication facilities and cable radio and television information networks in residential quarters and commercial and residential buildings, and formulate relevant management implementation measures.

(14) Innovating institutional mechanisms. Establish a coordination mechanism to promote the integration of the three networks, accelerate the two-way entry of telecommunications and radio and television services and the co-construction and sharing of communication infrastructure. Gradually open broadband access network services, encourage private capital to participate in construction and business operation, ensure enterprises to achieve equal access, users to achieve independent choice, and promote the formation of a market structure in which multiple entities compete with each other, complement each other’s advantages and develop together. Formulate policies to encourage warehousing, land for logistics construction, and management of delivery vehicles to support the development of logistics enterprises.

(15) Increase fiscal and taxation support. Make full use of special funds to include information consumption in the key support catalogue in the fields of technology research and development, scientific and technological innovation, manufacturing and enterprise cultivation. Study and improve the use policy of radio frequency occupation fee, and support the construction of economic and social information. We will improve the compensation mechanism for universal telecommunications services and support broadband development in remote rural areas and border ethnic minority areas. Further implement some policies to encourage the development of software and integrated circuit industries, and increase the implementation of tax policies for small and micro enterprises.

(16) Improve the financing environment. Support qualified small and medium-sized enterprises on the Internet to list on the "New Third Board". Guide angel funds, venture capital funds, venture capital funds and private equity investment funds to invest in small and medium-sized enterprises in information services. Support qualified enterprises to issue corporate bonds or collective bonds to raise funds for smart city construction. Encourage financial institutions to innovate financial products and services according to the characteristics of Internet enterprises, carry out intellectual property pledge financing, and explore the establishment of a loan risk compensation mechanism for SMEs. Support insurance institutions to carry out product innovation in financing, underwriting, claims settlement, disaster prevention and loss prevention, product development, etc., and provide insurance services for small and medium-sized enterprises on the Internet. Encourage private capital to initiate the establishment of professional financial institutions to serve small and medium-sized enterprises on the Internet. Encourage financing guarantee institutions to provide credit enhancement services for small and medium-sized enterprises on the Internet.

(seventeen) to strengthen publicity and marketing. Actively carry out publicity work to promote information consumption, and vigorously publicize emerging service models, new information products and typical application cases of information consumption. Pay attention to the promotion and guidance of advanced socialist culture, cultivate new information consumption demand, actively guide the public’s healthy and upward information consumption habits, and strive to create a good social environment and public opinion environment for information consumption.

Attachment: Division of labor and time schedule of key tasks for promoting information consumption in Yunnan Province (omitted)

Yunnan Provincial People’s Government

June 17, 2014

Expert Consultant: Zhang Zhifu, Senior Engineer of National Meteorological Information Center.

All night long, the city was covered with silver and snow-this is the winter picture that many people are looking forward to. According to the forecast of Beijing Meteorological Observatory,twelvemoon10Japan, Beijing will usher in2023The first large-scale obvious snowfall in the winter of 2008.

Are there fewer and fewer days of snow in Beijing?

In recent years, the biggest feeling of people living in Beijing is that there seems to be less and less snowfall. When I was a child, I could make a snowman and have a snowball fight in winter. Now it is hard to meet snowflakes. Let’s follow the meteorological data to see if there are really fewer snowy days in Beijing.

From the data of winter snowfall days in Beijing (Observatory Station) from 1961 to 2022, it can be seen that the year with the most snowfall observed in winter in Beijing was the winter of 1963, with a total of 29 days, and the second largest was the 27 days in 1968. The year with the least snowfall days appeared in the winter of 1982, with only three days, followed by the winters of 2006, 2010, 2013 and 2022, with only four days of snowfall in the whole winter.

In addition, since 2000, the annual average number of snowfall days in Beijing has decreased compared with that in the 20th century. Among the top 10 snowfall days in history, the years after 2000 accounted for 7 seats. Since 2000, there have been only three years in which the number of snowfall days has reached more than 20 days, namely, the winter of 2000 (22 days), the winter of 2002 (23 days) and the winter of 2012 (23 days).

At present, during the heavy snow solar term, as the temperature gradually drops, compared with the light snow solar term, the probability of snowfall in the heavy snow solar term is higher. According to the historical data of "Tianqing" of the National Meteorological Information Center, during the heavy snow solar term from 1991 to 2020, the average snowfall days in Beijing were 0.8 days, and the average precipitation was 0.92 mm.

How is the first snow day defined in Beijing?

According to the definition of the first snow day in Beijing (Trial), the first snow day in Beijing refers to the date when a large-scale snowfall occurred for the first time in Beijing. There are 20 national meteorological stations in Beijing, and there are five observation stations in the urban area, namely Observatory, Chaoyang, Haidian, Fengtai and Shijingshan.

Meet one of the following conditions can be identified as the first snow day in Beijing that year:

First, snowfall was observed at more than 10 stations in 20 manned weather stations in the city;

Second, snowfall has been observed at five observation stations in the urban area (Observatory, Chaoyang, Haidian, Fengtai and Shijingshan), or at three or more of the five stations in the urban area, and the snowfall of at least one station is ≥ 0.1mm..

When does the first snow usually come in Beijing?

According to statistics, the first snow in winter in Beijing mostly occurs in November and December. The average first snow day in Beijing from 1991 to 2020 is December 3rd.

The statistical period of the first snow day is from October 1st of that year to May 31st of the following year. In some years, the first snow only appears in January or February of the following year, so there will be new year’s eve. For example, the sunrise of the first snow in winter in 1970/1971 is now on January 19, 1971 (the years with the first snow in January and February are the following year of the statistical year).

According to statistics, since 1961, the earliest date of the first snowfall was October 31st of the winter of 1987/1988, which was the only snowfall in Beijing since 1961, one month earlier than the average first snowfall date.

The latest appearance date was February 11th of the following winter in 1983/1984, which was more than two months later than the average first snow date. It is worth mentioning that the first snow day ranks in the top five at the latest. Except for the winter of 1983/1984, the second to fifth snow days all appeared after 2010.

(Author: Su Jessie
Editor in charge: Yan Hong)

The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.

Infectious diseases are common types of diseases in clinic. Infectious diseases are characterized by various pathogens, diverse infection routes and individual differences in symptoms and signs, which can lead to serious consequences if they are not diagnosed and treated effectively in time. Therefore, how to make early diagnosis and/or differential diagnosis of infectious diseases is a practical problem that needs to be solved urgently in clinic.

A(serum amyloid A (SAA) is a nonspecific acute phase reaction protein, and its clinical value as a marker of inflammation has been widely concerned in recent years.The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.In addition to the increase in bacterial infection, SAA is also significantly increased in viral infection. According to the degree of increase or combined with other indicators, bacterial or viral infection can be indicated, thus making up for the deficiency that commonly used inflammatory markers can not indicate viral infection at present.

Clinical significance of SAA

1, rapid diagnosis of bacterial infection and virus infection;

2. SAA is more sensitive than CRP in the early stage of infection and weak inflammatory stimulation, which can provide better differentiation;

3. Sensitive reaction, which can be used as a sensitive index to reflect infection and inflammation control;

4. It is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic monitoring of curative effect and prognosis of tumor patients, monitoring of transplant rejection and monitoring of improvement of rheumatoid arthritis;

5. The combined detection of SAA, CRP and PCT can better reflect the complementary advantages, provide another basis for the diagnosis and differential diagnosis of bacterial and viral infections, and better reflect the clinical value-added significance that can not be reflected by single indicators;

6. SAA combined with CRP can provide powerful data for the differential diagnosis of early bacterial and viral infections and guide the use of antibiotics;

7. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infectious diseases in infants;

8. The increase of SAA and hs-CRP concentration may be positively correlated with the prediction of the risk of cardiovascular events in healthy people in the future, and the increase of both indexes is more significant for predicting the risk of cardiovascular events.

Clinical interpretation of SAA level

Summary of applicable departments, indications and clinical application of SAA

SAA is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic observation of curative effect and prognosis of tumor patients, observation of transplant rejection and observation of improvement of rheumatoid arthritis. Clinically, SAA concentration < 10 mg/L is normal, which is consistent with CRP reference range.

Early diagnosis of virus infection：SAA will increase rapidly in both bacterial and viral infections.CRP will only increase when there is bacterial infection. Based on this feature, the combined detection of SAA and CRP is more unique than that of CRP alone.For example, in two cases of fever caused by physical factors and cold caused by virus infection, CRP may be normal, and if SAA is increased, it may indicate that virus infection tends to increase.

Early diagnosis of bacterial infection;SAA index is more sensitive than CRP in early infection,It rises earlier and falls faster and more sharply when it recovers.In the early stage of infection, weak inflammatory stimulation SAA is more sensitive than CRP and can provide better differentiation.

Differential diagnosis between bacterial infection and virus infection;Simultaneous detection of both can provide powerful data for differential diagnosis of early bacterial and viral infections. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infants and young children. As written in Laboratory Medicine, Volume 5, No.32, May 2017, Application of Serum Amyloid A and C-reactive Protein Detection in the Diagnosis of Infectious Diseases in Children:Combined detection of CRP and SAA can determine the type of infection more quickly and accurately, and provide effective laboratory basis for early diagnosis and follow-up treatment of diseases!

Risk predictors of cardiovascular and cerebrovascular events:The increase of SAA and hs-CRP concentration may be positively correlated with predicting the risk of cardiovascular events in healthy people in the future.The increase of both indexes is more significant for predicting the risk of cardiovascular events.

Tumor severity and prognostic evaluation index：SAA in patients with many tumors, such as liver cancer, lung cancer, breast cancer, prostate cancer, endometrial cancer, etc., has increased to varying degrees.SAA level has obvious correlation with the active stage, malignant degree and metastasis of tumor, and the metastasis stage of malignant tumorSAAElevations usually show higher values than those in the stable phase of tumors.Therefore, SAA, as a non-specific index, can be used as an index for dynamic observation of curative effect and prognosis of tumor patients.

Preferred indicators for monitoring graft rejection;The change of SAA concentration is a very sensitive index for transplant rejection. Studies show that 97% of renal transplant rejection is based on the increase of SAA, while the CRP concentration changes little.thereforeSAA concentration can be used as the first choice to monitor rejection.

Infection/Inflammation Solutions

The combined detection of SAA, CRP and PCT can effectively distinguish bacterial infection from viral infection, predict the risk of cardiovascular events and evaluate the prognosis of tumor diseases.

Comparison of three markers

　　On March 20, 2019, the national patrol work conference and the third round of patrol mobilization deployment meeting of the 19 th Central Committee were held in Beijing. The picture shows the conference site. Zhang Yixin/photo

　　On December 14, 2018, the Fourth Inspection Team of Tianjin Municipal Committee conducted a centralized judgment on the problems found in the joint inspection and inspection. Meng Jie/photo

　　Feidong County, Anhui Province has carried out in-depth special governance in the field of poverty alleviation, taking formalism and bureaucracy as important contents, comprehensively using effective measures such as first-line visits, stationing supervision, and patrol inspections, and intensifying inspections of poverty alleviation projects before, during, and in post supervision, so as to seriously pursue the responsibility of those responsible for poverty alleviation malpractices such as dereliction of duty, false poverty alleviation, and "digital poverty alleviation". The picture shows that on May 23, 2018, the supervision cadres of the Discipline Inspection Commission of Liangyuan Town, Feidong County went to the village to understand and verify the poverty alleviation projects in the breeding industry. Photo courtesy of the people Xu Qingyong/photo

　　Since the 19th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the Central Leading Group for Inspection Work and inspection agencies at all levels have faithfully performed the duties entrusted by party constitution, strictly implemented the regulations on inspection work, unswervingly deepened political inspections, kept pace with the times, innovated ways and means, paid equal attention to finding problems and implementing rectification, actively explored up-and-down linkage, and achieved remarkable results and achieved a good start. The party’s patrol work adheres to practice, understanding, re-practice and re-understanding, deepening in inheritance and developing in deepening. In the face of the new era and new requirements, we must continue to thoroughly study and implement the important exposition and requirements of the Supreme Leader’s General Secretary on inspection work, sum up and apply the achievements of inspection theory, practice and system innovation, deepen the understanding of regularity, and strive to make inspection work more scientific, rigorous and effective, so as to make greater contributions to promoting the comprehensive and strict administration of the party, consolidating and developing the overwhelming victory in the anti-corruption struggle, winning the battle to build a well-off society in an all-round way, realizing the goal of "two hundred years" and realizing the great rejuvenation of the Chinese nation.

　　First, thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and deeply understand the responsibility and mission of the inspection work in the new era.

　　Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest achievement of Marxism in China, the action guide for the whole party and people to realize the great rejuvenation of the Chinese nation, and the guiding ideology that the party and the country must adhere to for a long time. This is a scientific conclusion drawn by our Party from the combination of history and reality, theory and practice, domestic and international, and enshrined in party constitution and the Constitution. We deeply feel that this important thought has been deeply rooted in the hearts of the people, showing the majestic power to lead the new era, the reform, development and stability of various undertakings have made continuous progress, and the pace of building a well-off society in an all-round way has been firmly advanced. To do a good job in the patrol work in the new era, it is essential to consistently arm the mind, guide practice and promote work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, thoroughly implement the spirit of the 19th Party Congress, consciously think and understand in the overall situation of the party and the country, accurately grasp the responsibilities, missions and requirements entrusted by the new era, and earnestly enhance the ideological consciousness, political consciousness and action consciousness of doing a good job.

　　Deeply understand the important guarantee role of patrol in winning the victory and building a well-off society in an all-round way.Realizing the great rejuvenation of the Chinese nation is the greatest dream of China people in modern times. This dream embodies the long-cherished wish of several generations of Chinese. Standing in the new era, facing the unprecedented changes in the world and the complicated and ever-changing domestic and international situation, the 19th National Congress of the Communist Party of China made strategic arrangements for the goal of "two hundred years". This year and next year will be the crucial period and the closing period for building a well-off society in an all-round way and achieving the goal of the first century. The CPC Central Committee has deployed a series of major tasks. Central decision-making and implementation by all parties; The goal is set and must be implemented. The more important the historical juncture, the more arduous and arduous the task, the more we must resolutely achieve the "two maintenances", unite our will, act in unison, and move forward in unison; The more we must achieve "three strictness and three realities", earnestly perform our duties and responsibilities, and creatively implement them in combination with reality. As the party’s patrol and political patrol, patrol shoulders the great political responsibility of supervising the implementation of the party’s major policies and ensuring the smooth implementation of the Party Central Committee’s decrees. We must improve our political position and consciously serve the overall situation, adhere to the patrol work policy of "discovering problems, forming a shock, promoting reform and promoting development", resolutely break the formalism and bureaucracy in implementing the decision-making and deployment of the Party Central Committee, resolutely correct and cure problems such as selective implementation and false implementation, and form a political ecology with a clean atmosphere.Provide a strong guarantee for building a well-off society in an all-round way.

　　Deeply understand the important role of patrol in improving the supervision system of the party and the state.Our party’s overall leadership and long-term governance must put public power under effective supervision to ensure that public power is not abused or deteriorated. The Third Plenary Session of the Eighteenth Central Committee of the Communist Party of China made arrangements for comprehensively deepening the reform, proposed to strengthen the restriction and supervision system of power operation, and demanded to improve the inspection system of the central government, provinces, autonomous regions and municipalities to achieve full coverage of localities, departments, enterprises and institutions; The 19 th National Congress of the Communist Party of China made further arrangements for improving the supervision system of the party and the state, and demanded deepening political inspections; Party constitution has a special article in the "Party’s Organizational System" to stipulate the patrol inspection system. As a strategic institutional arrangement of inner-party supervision, patrol must closely focus on the goal of improving the party and state supervision system, promote the organic combination of top-down organizational supervision and bottom-up democratic supervision, promote the effective connection between patrol supervision and discipline supervision, supervision supervision and stationed supervision, promote the coordinated connection between inner-party supervision and external supervision, form a full-coverage power supervision pattern, let public power run under strict supervision, and let party member cadres and those who exercise public power get used to working and living in an environment under supervision and restraint, so as to ensure the use of power according to law.

　　Deeply understand the important sword role of patrol in unswervingly administering the party strictly and consolidating the overwhelming victory in the anti-corruption struggle.At present, new major achievements have been made in strictly administering the Party in an all-round way, and the anti-corruption struggle has won an overwhelming victory. However, the situation is still severe and complicated. Strictly administering the Party in an all-round way is always on the road. At any time, we must not have the idea of relaxing and resting our feet. We must be firm, persistent and make contributions for a long time. The patrol work should accurately grasp the situation and tasks of strictly administering the party in an all-round way, insist that the party should govern the party in an all-round way, persist in seeking truth from facts, adhere to the rule of law and discipline, persist in the word "strict" for a long time, dare to struggle, be good at fighting, play an important role in maintaining party rules, strictly observing party discipline, and improving party style, and play a unique role in promoting non-corruption, non-corruption and non-corruption. It is necessary to take finding problems as the main task, focus on key people, key things and key problems, maintain the high-pressure situation of punishing corruption, and continue to strengthen the shock of not daring to rot; Find out the shortcomings of the system and mechanism through inspections, promote deepening reform, improve the system, standardize the operation of power, and secure the cage that cannot be corrupted; Take patrol as the process of strengthening party spirit education, and guide party member cadres to strengthen the party’s consciousness and discipline consciousness, and enhance their consciousness of not wanting to rot. This is the fundamental responsibility of patrol as a weapon of the party and the country.

　　Second, closely follow the fundamental task of "two maintenance" and promote the concretization and normalization of political supervision.

　　Patrol is essentially political supervision. "the Central Committee of the Communist Party of China’s Opinions on Strengthening the Party’s Political Construction" clearly requires "deepening political inspections, strengthening political supervision, and making efforts to find and correct political deviations". To promote the high-quality development of inspections, political supervision must be strengthened. Political supervision is not vague, but concrete and practical. We should firmly grasp the "program" and "soul" of "two maintenance" and give full play to the role of political guidance. It is necessary to focus on the implementation of the political responsibilities of party committees (leading groups), supervise and inspect the implementation of the party’s line, principles and policies, the decision-making and deployment of the CPC Central Committee, and the implementation of the spirit of the important instructions of the Supreme Leader General Secretary, prevent and resolve major risks, and find and promote solutions to problems such as policies, countermeasures, orders and prohibitions. It is necessary to focus on strict political discipline and rules, strengthen supervision and inspection of the implementation of laws and regulations such as party constitution and certain norms of inner-party political life under the new situation, focus on finding and promoting solutions to problems such as political alienation, ideological degeneration, organizational cronyism, duplicity in action, double-dealing and "seven haves", and promote the purification of political ecology. We should focus on getting rid of formalism and bureaucracy, and urge party organizations at all levels and party member cadres to fully understand the serious harm of formalism and bureaucracy politically.Efforts should be made to find and promote the solution of formalism and bureaucracy problems in implementing the major decision-making arrangements of the CPC Central Committee, connecting with the masses, serving economic and social development, learning style, inspection and investigation, and to thoroughly find and correct the wrong manifestations of not fearing, not caring, shouting slogans and pretending to be deployed by the CPC Central Committee, as well as the outstanding problems such as vague statements, making momentum in response to the situation, perfunctory responsibilities, etc., so as to promote the cracking of ideological roots and resolutely eradicate the breeding and spread of formalism and bureaucracy. We should focus on rectifying corruption and work style around the masses. Adhere to the people as the center, focus on finding and promoting the solution of people and things that the masses strongly reflect, and promote the solution of practical problems that affect the vital interests of the masses, so that the masses can feel that strict management of the party and the party is at hand, and that the integrity of the party and anti-corruption are at hand, and constantly consolidate the political foundation of the party’s governance. It is necessary to accurately grasp the connotation and scope of political supervision, analyze and judge problems realistically, and prevent generalization and simplification.

　　Three, closely form a "four full coverage" power supervision pattern, and promote the integration of inspection supervision and other supervision.

　　Since the 19th National Congress of the Communist Party of China, the CPC Central Committee has conducted two rounds of inspections and visited 65 party organizations. Party committees (party groups) of all provinces, autonomous regions, municipalities and central units conducted inspections of party organizations in 200 cities, 1,040 counties and 1,416 enterprises and institutions, and made solid progress in full coverage. The General Secretary of the Supreme Leader stressed that it is necessary to promote full coverage with high quality, connect inspection supervision with other supervision, and focus on it in a three-dimensional way to form a joint force. We should thoroughly grasp the law of power supervision and effectively enhance the effectiveness of supervision. On the one hand, we should adhere to the patrol work policy, strengthen the problem orientation, combine patrol with purifying the political ecology, combine with rectifying the problems strongly reflected by the masses, and combine with solving the outstanding problems found in daily supervision. We should be good at finding problems, reporting problems truthfully, promoting the solution of problems, and give full play to the role of patrol in strengthening self-supervision within the party. On the other hand, we should pay more attention to improving the "four full coverage" supervision pattern of discipline supervision, supervision supervision, stationed supervision and patrol supervision, deepen the cooperation mechanism between patrol and discipline inspection and supervision, organization, audit, letters and visits, and build a scientific, strict and effective supervision network, so that supervision and restraint will follow wherever power is exercised. The central inspection agency and the State Supervision Commission of the Central Commission for Discipline Inspection have studied and established a cooperation mechanism. Discipline inspection and supervision organs at all levels and inspection agencies should also establish and improve relevant mechanisms in light of the actual situation, share shared information, resources, strength, means and supervision results, and effectively turn institutional advantages into supervision efficiency.

　　Fourth, closely follow the "second half of the article" of the inspection and promote the implementation of the main responsibility and supervision responsibility of the inspection and rectification.

　　Patrol rectification is the touchstone to test the "four consciousnesses". If the rectification is not implemented, it is disloyal to the party and irresponsible to the people. It is necessary to take the promotion of rectification as the key link in the inspection work, and come up with effective and effective measures to grasp it and grasp it in place. It is necessary to compact the patrol and rectify the main responsibility. Establish a list of rectification responsibilities, and the party Committee (party group) secretary shall assume the responsibility of the first responsible person, and directly deploy, directly participate in and directly supervise the inspection and rectification. All members of the leading group should put their work, responsibilities and themselves into it, insist on starting from their own level, rectify any problems if there are any, and whoever should rectify them should resolutely prevent perfunctory response, shirking their responsibilities and making mistakes while changing, and resolutely prevent the simple accountability of subordinates from replacing the rectification at the same level. It is necessary to strengthen supervision and inspection of rectification. The discipline inspection and supervision organs should take the initiative to follow up, take the supervision and rectification as an important starting point for daily supervision, and do the daily supervision in depth and detail through investigation and supervision, letter supervision, on-site supervision, and return visit supervision. The organization department should organically combine the supervision and rectification with the daily work of selecting and employing people, and strengthen the organizational guarantee for rectification. It is necessary to combine solving common problems and outstanding problems with improving the system and promote the formation of a long-term mechanism for rectification. We should make good use of the sharp weapon of accountability, and be seriously accountable for the failure to implement the rectification responsibility and the ineffective rectification. It is necessary to improve the open mechanism for rectification. Take the public rectification as an important measure to stimulate the endogenous motivation of rectification, and regularly inspect the rectification, including the rectification measures, planning arrangements, rectification results and progress of the inspected party organizations.We must be specific, timely and accurate, consciously accept the supervision of the masses, and win the trust of the people with the effectiveness of rectification.

　　Five, closely follow the patrol work to develop in depth and extend to the grassroots, and promote the improvement of the patrol inspection pattern of up and down linkage and up and down.

　　It is a clear requirement of the 19th National Congress of the Communist Party of China to establish a supervision network linking patrol inspection up and down. The fundamental purpose is to strengthen the centralized and unified leadership of the CPC Central Committee on patrol inspection, so as to achieve full horizontal coverage, full vertical links and "a game of chess" throughout the country. It is necessary to study and formulate the guidance of the up-and-down linkage supervision network for patrol inspection, strengthen the top-level design, improve the system and mechanism, and promote the construction of a more perfect, rigorous and efficient patrol inspection pattern. It is necessary to deepen the expansion of inspections in provinces, autonomous regions and municipalities. Provincial patrol is the key link of up-and-down linkage, which plays a connecting role. The party committees of provinces, autonomous regions and municipalities should thoroughly implement the decision-making arrangements of the CPC Central Committee on inspection work in light of the actual situation, strengthen overall planning and make overall arrangements; Strengthen the leadership, guidance and supervision of the inspection work in cities and counties, patrol with patrol belts, coordinate regional linkage, and push the inspection work to the end. It is necessary to promote the inspection of central units by classification. The central unit has a wide range, a wide field and a large number, which is an important link of up-and-down linkage and integration. It is necessary to pay close attention to the study and formulation of guiding opinions on the inspection work of central units, strengthen classified guidance, and promote related work; Combined with the characteristics of industries and fields, we will establish a coordination mechanism with the State-owned Assets Supervision and Administration Commission of the State Council, the Ministry of Education and other units to jointly promote the inspection and inspection of universities under the central management of enterprises, party committee secretaries and principals. It is necessary to promote the inspection of cities and counties to extend to the grassroots. City and county inspection is the basic link of up-and-down linkage. It is necessary to compact the main responsibility of city and county party committees, strengthen the organization and leadership of inspection work in this area, and formulate work plans and specific measures in time.Efforts will be made to strengthen the supervision and inspection of the implementation of the decision-making arrangements of the CPC Central Committee, such as benefiting the people and the people, tackling poverty, revitalizing the countryside, and eliminating evils, and strive to find and promote the solution of corruption and unhealthy practices around the masses, so that the masses can have more and more direct sense of happiness and security.

　　Six, closely follow the standardization of inspection work, and promote the compliance with the rules and regulations in accordance with the law throughout the whole process and all aspects.

　　Standardization of inspection work is an inherent requirement for implementing the rule of law and the rule of the party, and it is also an important guarantee for the high-quality development of inspection work. We should conscientiously implement the important requirements of the Supreme Leader General Secretary, improve working rules, standardize working procedures, strictly control internal management, and take standardization construction as a basic work. It is necessary to improve and implement the inspection system. Summarize the experience of practice and innovation in time, concretize and program the principled and general provisions in the party constitution and the patrol regulations, and gradually form an institutional system with party constitution as the foundation, patrol regulations as the mainstay, supporting supporting systems, coordinated content, strict procedures, complete facilities and effective use, so as to ensure that the patrol inspection work has rules to follow and rules to follow. Strengthen the implementation of the system, resolutely act according to the party rules, patrol regulations and work rules of party constitution, adhere to and improve the patrol report system, strictly implement the requirements of "not interfering with the normal work of the inspected areas (units) and failing to perform the duties of discipline review", strictly abide by the boundaries of duties and prevent chaos. It is necessary to strengthen information construction. Comprehensively promote the use of patrol inspection data management system, starting from the central patrol organization, and drive the whole system to connect up and down, integrate resources and form a joint force. Formulate guiding opinions on the informatization construction of patrol inspection, promote the establishment of a scientific, efficient and safe network platform for patrol inspection, make it reliable, controllable, usable and easy to use, and promote standardization through informatization. It is necessary to strengthen standardized team management. Put the party’s political construction in the first place and carry out in-depth "Do not forget your initiative mind, remember the mission "theme education, improve political consciousness and political ability. Select the team leader and deputy team leader, strengthen the education and training of discipline and law of patrol cadres, and improve the professional level of team rule of law. Strict discipline requirements, fully implement the post-evaluation system of discipline style, seriously investigate and deal with behaviors such as patrolling for personal gain, exceeding authority, running wind and leaking air, and resolutely prevent "black under the lamp".

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　A group of hound lovers in Sichuan met through the Internet and gathered in the "Wildlife Protection Station" network group in the name of protecting wild animals, but they have been carrying hounds and shotguns in Jiuzhaigou for a long time to round up and kill wild animals. Over the years, many endangered national key protected wildlife have fallen under their guns.

　　On April 21st, The Paper learned from the Forest Public Security Bureau of Jiuzhaigou County, Sichuan Province that the eight hound lovers had been arrested and brought to justice, and now they have been transferred to the procuratorate for examination and prosecution on the crimes of illegally hunting and killing precious and endangered wild animals, illegal hunting, illegal manufacturing of guns and illegal possession of guns.

　　According to the police investigation, in recent years, Xu Mouqiang, a villager from Balang Village, Yuwa Township, Jiuzhaigou County, went hunting in the mountains for 15 times alone or in partnership with others. Among them, many national second-class protected wild animals such as gazelle and red-bellied pheasant were hunted.

　　Wild animal samples found by the police from Xu Mouqiang’s home The pictures in this article are all provided by Jiuzhaigou County Forest Public Security Bureau.

　　16 pieces of wild animal meat were found in the freezer.

　　On December 17, 2019, the police of Yuwa Police Station of Jiuzhaigou County Forest Public Security Bureau in Sichuan Province received a report that Xu Mouqiang, a villager in Balang Village, Yuwa Township, illegally hunted wild animals. After receiving the police, Jiuzhaigou Forest Public Security Bureau immediately organized the police to investigate.

　　According to the police investigating the case, on December 18, 2019, the police searched Xu Mouqiang’s home according to law. During the search, 16 pieces of suspected wild animal meat were found in the freezer of his living room, and 1 piece of suspected wild animal fur, 1 suspected shotgun, 1 air nail gun and 3 knives were found at home. Suspected hunting bullets, shell casings, air bullets, steel balls, air nail bullets, 21 fast bullets and 3 knives.

　　The shotgun found in Xu Mouqiang’s home

　　On December 18, 2019, Xu Mouqiang took the initiative to go to the Jiuzhaigou County Forest Public Security Bureau for an inquiry. After the case, the suspect Xu Mouqiang truthfully confessed the illegal hunting of wild animals, the manufacture of guns and the illegal possession of guns. After investigation, in recent years, Xu Mouqiang hunted 15 times in the mountains by dogs, shooting, etc., killing 1 blue sheep, 4 mountain donkeys, 1 wild boar, 2 Sichuan pigs, 18 pheasants and 1 green deer.

　　Jiuzhaigou County Forest Public Security Bureau entrusted Sichuan Nanshan Forestry Judicial Appraisal Center on January 7, 2020 to identify the relationship between species and protection level samples of suspected wild animals involved in the case. The identification results show that among the suspected wild animals involved in the case, there are 2 mountain donkeys, 1 scientific name gazelle and 1 scientific name impala, which belong to the national second-class key protected wild animals. There are also 8 pheasants, including 2 blue pheasants, 3 spoon chickens and 3 red-bellied pheasants, which also belong to the national second-class key protected wild animals. In addition, three green deer and Sichuan pigs belong to three animals, that is, terrestrial wild animals protected by the state, which are beneficial or have important economic and scientific research value.

　　Poaching in a wild animal protection coat

　　According to the police handling the case of Jiuzhaigou Forest Public Security Bureau, The Paper was told that among the eight suspects involved, five were natives of Jiuzhaigou County, Aba Prefecture, one was a cattle dealer in Pingwu County, Mianyang, and the other two were Meishan people who lived in Chengdu for a long time and mainly engaged in the pet dog business.

　　Because of their common interest in training hounds, these eight people established a WeChat group of "Wildlife Protection Station" through Aauto Quicker and other networks. It’s called wildlife protection, and in fact, they all communicate and plan to kill wild animals.

　　The Paper noticed that the police also found a banner in Xu Mouqiang’s home, which read: Give it to the hound team of the mountain dog brothers, "Together Brothers, good faith service" was given to the flag bearer and the hunter was Zhou Mouquan.

　　The hound team received a banner.

　　According to the police investigating the case, these people also trained hunting dogs to sell, which was a pennant given by a person who bought hunting dogs. Because of their common hobbies, they often struggle to hunt together.

　　According to the investigation by the police, Xu Mouqiang went hunting 15 times in the mountains alone or in partnership with others in violation of the wildlife protection laws and regulations. Most of the hunting places were in Balang Village where he was located, and 12 of them took hunting dogs to participate in the round-up.

　　Among the three guns seized by the police from Xu Mouqiang’s home, the single-barrel shotgun was borrowed from Yang Decheng, the air gun was borrowed from Yang Shiming, and the nail gun was modified from the nail shooter and seamless steel pipe he bought online.

　　At present, the case has been transferred to the People’s Procuratorate of Jiuzhaigou County for prosecution, and 8 suspects involved in the crime of illegal hunting and killing precious and endangered wild animals, illegal hunting, illegal manufacturing of guns and illegal possession of guns.

　　Jiuzhaigou forest police searched for guns abandoned by escaped hunters in the river (not in this case)