Expert Consultant: Zhang Zhifu, Senior Engineer of National Meteorological Information Center.

All night long, the city was covered with silver and snow-this is the winter picture that many people are looking forward to. According to the forecast of Beijing Meteorological Observatory,twelvemoon10Japan, Beijing will usher in2023The first large-scale obvious snowfall in the winter of 2008.

Are there fewer and fewer days of snow in Beijing?

In recent years, the biggest feeling of people living in Beijing is that there seems to be less and less snowfall. When I was a child, I could make a snowman and have a snowball fight in winter. Now it is hard to meet snowflakes. Let’s follow the meteorological data to see if there are really fewer snowy days in Beijing.

From the data of winter snowfall days in Beijing (Observatory Station) from 1961 to 2022, it can be seen that the year with the most snowfall observed in winter in Beijing was the winter of 1963, with a total of 29 days, and the second largest was the 27 days in 1968. The year with the least snowfall days appeared in the winter of 1982, with only three days, followed by the winters of 2006, 2010, 2013 and 2022, with only four days of snowfall in the whole winter.

In addition, since 2000, the annual average number of snowfall days in Beijing has decreased compared with that in the 20th century. Among the top 10 snowfall days in history, the years after 2000 accounted for 7 seats. Since 2000, there have been only three years in which the number of snowfall days has reached more than 20 days, namely, the winter of 2000 (22 days), the winter of 2002 (23 days) and the winter of 2012 (23 days).

At present, during the heavy snow solar term, as the temperature gradually drops, compared with the light snow solar term, the probability of snowfall in the heavy snow solar term is higher. According to the historical data of "Tianqing" of the National Meteorological Information Center, during the heavy snow solar term from 1991 to 2020, the average snowfall days in Beijing were 0.8 days, and the average precipitation was 0.92 mm.

How is the first snow day defined in Beijing?

According to the definition of the first snow day in Beijing (Trial), the first snow day in Beijing refers to the date when a large-scale snowfall occurred for the first time in Beijing. There are 20 national meteorological stations in Beijing, and there are five observation stations in the urban area, namely Observatory, Chaoyang, Haidian, Fengtai and Shijingshan.

Meet one of the following conditions can be identified as the first snow day in Beijing that year:

First, snowfall was observed at more than 10 stations in 20 manned weather stations in the city;

Second, snowfall has been observed at five observation stations in the urban area (Observatory, Chaoyang, Haidian, Fengtai and Shijingshan), or at three or more of the five stations in the urban area, and the snowfall of at least one station is ≥ 0.1mm..

When does the first snow usually come in Beijing?

According to statistics, the first snow in winter in Beijing mostly occurs in November and December. The average first snow day in Beijing from 1991 to 2020 is December 3rd.

The statistical period of the first snow day is from October 1st of that year to May 31st of the following year. In some years, the first snow only appears in January or February of the following year, so there will be new year’s eve. For example, the sunrise of the first snow in winter in 1970/1971 is now on January 19, 1971 (the years with the first snow in January and February are the following year of the statistical year).

According to statistics, since 1961, the earliest date of the first snowfall was October 31st of the winter of 1987/1988, which was the only snowfall in Beijing since 1961, one month earlier than the average first snowfall date.

The latest appearance date was February 11th of the following winter in 1983/1984, which was more than two months later than the average first snow date. It is worth mentioning that the first snow day ranks in the top five at the latest. Except for the winter of 1983/1984, the second to fifth snow days all appeared after 2010.

(Author: Su Jessie
Editor in charge: Yan Hong)

The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.

Infectious diseases are common types of diseases in clinic. Infectious diseases are characterized by various pathogens, diverse infection routes and individual differences in symptoms and signs, which can lead to serious consequences if they are not diagnosed and treated effectively in time. Therefore, how to make early diagnosis and/or differential diagnosis of infectious diseases is a practical problem that needs to be solved urgently in clinic.

A(serum amyloid A (SAA) is a nonspecific acute phase reaction protein, and its clinical value as a marker of inflammation has been widely concerned in recent years.The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.In addition to the increase in bacterial infection, SAA is also significantly increased in viral infection. According to the degree of increase or combined with other indicators, bacterial or viral infection can be indicated, thus making up for the deficiency that commonly used inflammatory markers can not indicate viral infection at present.

Clinical significance of SAA

1, rapid diagnosis of bacterial infection and virus infection;

2. SAA is more sensitive than CRP in the early stage of infection and weak inflammatory stimulation, which can provide better differentiation;

3. Sensitive reaction, which can be used as a sensitive index to reflect infection and inflammation control;

4. It is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic monitoring of curative effect and prognosis of tumor patients, monitoring of transplant rejection and monitoring of improvement of rheumatoid arthritis;

5. The combined detection of SAA, CRP and PCT can better reflect the complementary advantages, provide another basis for the diagnosis and differential diagnosis of bacterial and viral infections, and better reflect the clinical value-added significance that can not be reflected by single indicators;

6. SAA combined with CRP can provide powerful data for the differential diagnosis of early bacterial and viral infections and guide the use of antibiotics;

7. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infectious diseases in infants;

8. The increase of SAA and hs-CRP concentration may be positively correlated with the prediction of the risk of cardiovascular events in healthy people in the future, and the increase of both indexes is more significant for predicting the risk of cardiovascular events.

Clinical interpretation of SAA level

Summary of applicable departments, indications and clinical application of SAA

SAA is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic observation of curative effect and prognosis of tumor patients, observation of transplant rejection and observation of improvement of rheumatoid arthritis. Clinically, SAA concentration < 10 mg/L is normal, which is consistent with CRP reference range.

Early diagnosis of virus infection：SAA will increase rapidly in both bacterial and viral infections.CRP will only increase when there is bacterial infection. Based on this feature, the combined detection of SAA and CRP is more unique than that of CRP alone.For example, in two cases of fever caused by physical factors and cold caused by virus infection, CRP may be normal, and if SAA is increased, it may indicate that virus infection tends to increase.

Early diagnosis of bacterial infection;SAA index is more sensitive than CRP in early infection,It rises earlier and falls faster and more sharply when it recovers.In the early stage of infection, weak inflammatory stimulation SAA is more sensitive than CRP and can provide better differentiation.

Differential diagnosis between bacterial infection and virus infection;Simultaneous detection of both can provide powerful data for differential diagnosis of early bacterial and viral infections. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infants and young children. As written in Laboratory Medicine, Volume 5, No.32, May 2017, Application of Serum Amyloid A and C-reactive Protein Detection in the Diagnosis of Infectious Diseases in Children:Combined detection of CRP and SAA can determine the type of infection more quickly and accurately, and provide effective laboratory basis for early diagnosis and follow-up treatment of diseases!

Risk predictors of cardiovascular and cerebrovascular events:The increase of SAA and hs-CRP concentration may be positively correlated with predicting the risk of cardiovascular events in healthy people in the future.The increase of both indexes is more significant for predicting the risk of cardiovascular events.

Tumor severity and prognostic evaluation index：SAA in patients with many tumors, such as liver cancer, lung cancer, breast cancer, prostate cancer, endometrial cancer, etc., has increased to varying degrees.SAA level has obvious correlation with the active stage, malignant degree and metastasis of tumor, and the metastasis stage of malignant tumorSAAElevations usually show higher values than those in the stable phase of tumors.Therefore, SAA, as a non-specific index, can be used as an index for dynamic observation of curative effect and prognosis of tumor patients.

Preferred indicators for monitoring graft rejection;The change of SAA concentration is a very sensitive index for transplant rejection. Studies show that 97% of renal transplant rejection is based on the increase of SAA, while the CRP concentration changes little.thereforeSAA concentration can be used as the first choice to monitor rejection.

Infection/Inflammation Solutions

The combined detection of SAA, CRP and PCT can effectively distinguish bacterial infection from viral infection, predict the risk of cardiovascular events and evaluate the prognosis of tumor diseases.

Comparison of three markers

　　On March 20, 2019, the national patrol work conference and the third round of patrol mobilization deployment meeting of the 19 th Central Committee were held in Beijing. The picture shows the conference site. Zhang Yixin/photo

　　On December 14, 2018, the Fourth Inspection Team of Tianjin Municipal Committee conducted a centralized judgment on the problems found in the joint inspection and inspection. Meng Jie/photo

　　Feidong County, Anhui Province has carried out in-depth special governance in the field of poverty alleviation, taking formalism and bureaucracy as important contents, comprehensively using effective measures such as first-line visits, stationing supervision, and patrol inspections, and intensifying inspections of poverty alleviation projects before, during, and in post supervision, so as to seriously pursue the responsibility of those responsible for poverty alleviation malpractices such as dereliction of duty, false poverty alleviation, and "digital poverty alleviation". The picture shows that on May 23, 2018, the supervision cadres of the Discipline Inspection Commission of Liangyuan Town, Feidong County went to the village to understand and verify the poverty alleviation projects in the breeding industry. Photo courtesy of the people Xu Qingyong/photo

　　Since the 19th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the Central Leading Group for Inspection Work and inspection agencies at all levels have faithfully performed the duties entrusted by party constitution, strictly implemented the regulations on inspection work, unswervingly deepened political inspections, kept pace with the times, innovated ways and means, paid equal attention to finding problems and implementing rectification, actively explored up-and-down linkage, and achieved remarkable results and achieved a good start. The party’s patrol work adheres to practice, understanding, re-practice and re-understanding, deepening in inheritance and developing in deepening. In the face of the new era and new requirements, we must continue to thoroughly study and implement the important exposition and requirements of the Supreme Leader’s General Secretary on inspection work, sum up and apply the achievements of inspection theory, practice and system innovation, deepen the understanding of regularity, and strive to make inspection work more scientific, rigorous and effective, so as to make greater contributions to promoting the comprehensive and strict administration of the party, consolidating and developing the overwhelming victory in the anti-corruption struggle, winning the battle to build a well-off society in an all-round way, realizing the goal of "two hundred years" and realizing the great rejuvenation of the Chinese nation.

　　First, thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and deeply understand the responsibility and mission of the inspection work in the new era.

　　Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest achievement of Marxism in China, the action guide for the whole party and people to realize the great rejuvenation of the Chinese nation, and the guiding ideology that the party and the country must adhere to for a long time. This is a scientific conclusion drawn by our Party from the combination of history and reality, theory and practice, domestic and international, and enshrined in party constitution and the Constitution. We deeply feel that this important thought has been deeply rooted in the hearts of the people, showing the majestic power to lead the new era, the reform, development and stability of various undertakings have made continuous progress, and the pace of building a well-off society in an all-round way has been firmly advanced. To do a good job in the patrol work in the new era, it is essential to consistently arm the mind, guide practice and promote work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, thoroughly implement the spirit of the 19th Party Congress, consciously think and understand in the overall situation of the party and the country, accurately grasp the responsibilities, missions and requirements entrusted by the new era, and earnestly enhance the ideological consciousness, political consciousness and action consciousness of doing a good job.

　　Deeply understand the important guarantee role of patrol in winning the victory and building a well-off society in an all-round way.Realizing the great rejuvenation of the Chinese nation is the greatest dream of China people in modern times. This dream embodies the long-cherished wish of several generations of Chinese. Standing in the new era, facing the unprecedented changes in the world and the complicated and ever-changing domestic and international situation, the 19th National Congress of the Communist Party of China made strategic arrangements for the goal of "two hundred years". This year and next year will be the crucial period and the closing period for building a well-off society in an all-round way and achieving the goal of the first century. The CPC Central Committee has deployed a series of major tasks. Central decision-making and implementation by all parties; The goal is set and must be implemented. The more important the historical juncture, the more arduous and arduous the task, the more we must resolutely achieve the "two maintenances", unite our will, act in unison, and move forward in unison; The more we must achieve "three strictness and three realities", earnestly perform our duties and responsibilities, and creatively implement them in combination with reality. As the party’s patrol and political patrol, patrol shoulders the great political responsibility of supervising the implementation of the party’s major policies and ensuring the smooth implementation of the Party Central Committee’s decrees. We must improve our political position and consciously serve the overall situation, adhere to the patrol work policy of "discovering problems, forming a shock, promoting reform and promoting development", resolutely break the formalism and bureaucracy in implementing the decision-making and deployment of the Party Central Committee, resolutely correct and cure problems such as selective implementation and false implementation, and form a political ecology with a clean atmosphere.Provide a strong guarantee for building a well-off society in an all-round way.

　　Deeply understand the important role of patrol in improving the supervision system of the party and the state.Our party’s overall leadership and long-term governance must put public power under effective supervision to ensure that public power is not abused or deteriorated. The Third Plenary Session of the Eighteenth Central Committee of the Communist Party of China made arrangements for comprehensively deepening the reform, proposed to strengthen the restriction and supervision system of power operation, and demanded to improve the inspection system of the central government, provinces, autonomous regions and municipalities to achieve full coverage of localities, departments, enterprises and institutions; The 19 th National Congress of the Communist Party of China made further arrangements for improving the supervision system of the party and the state, and demanded deepening political inspections; Party constitution has a special article in the "Party’s Organizational System" to stipulate the patrol inspection system. As a strategic institutional arrangement of inner-party supervision, patrol must closely focus on the goal of improving the party and state supervision system, promote the organic combination of top-down organizational supervision and bottom-up democratic supervision, promote the effective connection between patrol supervision and discipline supervision, supervision supervision and stationed supervision, promote the coordinated connection between inner-party supervision and external supervision, form a full-coverage power supervision pattern, let public power run under strict supervision, and let party member cadres and those who exercise public power get used to working and living in an environment under supervision and restraint, so as to ensure the use of power according to law.

　　Deeply understand the important sword role of patrol in unswervingly administering the party strictly and consolidating the overwhelming victory in the anti-corruption struggle.At present, new major achievements have been made in strictly administering the Party in an all-round way, and the anti-corruption struggle has won an overwhelming victory. However, the situation is still severe and complicated. Strictly administering the Party in an all-round way is always on the road. At any time, we must not have the idea of relaxing and resting our feet. We must be firm, persistent and make contributions for a long time. The patrol work should accurately grasp the situation and tasks of strictly administering the party in an all-round way, insist that the party should govern the party in an all-round way, persist in seeking truth from facts, adhere to the rule of law and discipline, persist in the word "strict" for a long time, dare to struggle, be good at fighting, play an important role in maintaining party rules, strictly observing party discipline, and improving party style, and play a unique role in promoting non-corruption, non-corruption and non-corruption. It is necessary to take finding problems as the main task, focus on key people, key things and key problems, maintain the high-pressure situation of punishing corruption, and continue to strengthen the shock of not daring to rot; Find out the shortcomings of the system and mechanism through inspections, promote deepening reform, improve the system, standardize the operation of power, and secure the cage that cannot be corrupted; Take patrol as the process of strengthening party spirit education, and guide party member cadres to strengthen the party’s consciousness and discipline consciousness, and enhance their consciousness of not wanting to rot. This is the fundamental responsibility of patrol as a weapon of the party and the country.

　　Second, closely follow the fundamental task of "two maintenance" and promote the concretization and normalization of political supervision.

　　Patrol is essentially political supervision. "the Central Committee of the Communist Party of China’s Opinions on Strengthening the Party’s Political Construction" clearly requires "deepening political inspections, strengthening political supervision, and making efforts to find and correct political deviations". To promote the high-quality development of inspections, political supervision must be strengthened. Political supervision is not vague, but concrete and practical. We should firmly grasp the "program" and "soul" of "two maintenance" and give full play to the role of political guidance. It is necessary to focus on the implementation of the political responsibilities of party committees (leading groups), supervise and inspect the implementation of the party’s line, principles and policies, the decision-making and deployment of the CPC Central Committee, and the implementation of the spirit of the important instructions of the Supreme Leader General Secretary, prevent and resolve major risks, and find and promote solutions to problems such as policies, countermeasures, orders and prohibitions. It is necessary to focus on strict political discipline and rules, strengthen supervision and inspection of the implementation of laws and regulations such as party constitution and certain norms of inner-party political life under the new situation, focus on finding and promoting solutions to problems such as political alienation, ideological degeneration, organizational cronyism, duplicity in action, double-dealing and "seven haves", and promote the purification of political ecology. We should focus on getting rid of formalism and bureaucracy, and urge party organizations at all levels and party member cadres to fully understand the serious harm of formalism and bureaucracy politically.Efforts should be made to find and promote the solution of formalism and bureaucracy problems in implementing the major decision-making arrangements of the CPC Central Committee, connecting with the masses, serving economic and social development, learning style, inspection and investigation, and to thoroughly find and correct the wrong manifestations of not fearing, not caring, shouting slogans and pretending to be deployed by the CPC Central Committee, as well as the outstanding problems such as vague statements, making momentum in response to the situation, perfunctory responsibilities, etc., so as to promote the cracking of ideological roots and resolutely eradicate the breeding and spread of formalism and bureaucracy. We should focus on rectifying corruption and work style around the masses. Adhere to the people as the center, focus on finding and promoting the solution of people and things that the masses strongly reflect, and promote the solution of practical problems that affect the vital interests of the masses, so that the masses can feel that strict management of the party and the party is at hand, and that the integrity of the party and anti-corruption are at hand, and constantly consolidate the political foundation of the party’s governance. It is necessary to accurately grasp the connotation and scope of political supervision, analyze and judge problems realistically, and prevent generalization and simplification.

　　Three, closely form a "four full coverage" power supervision pattern, and promote the integration of inspection supervision and other supervision.

　　Since the 19th National Congress of the Communist Party of China, the CPC Central Committee has conducted two rounds of inspections and visited 65 party organizations. Party committees (party groups) of all provinces, autonomous regions, municipalities and central units conducted inspections of party organizations in 200 cities, 1,040 counties and 1,416 enterprises and institutions, and made solid progress in full coverage. The General Secretary of the Supreme Leader stressed that it is necessary to promote full coverage with high quality, connect inspection supervision with other supervision, and focus on it in a three-dimensional way to form a joint force. We should thoroughly grasp the law of power supervision and effectively enhance the effectiveness of supervision. On the one hand, we should adhere to the patrol work policy, strengthen the problem orientation, combine patrol with purifying the political ecology, combine with rectifying the problems strongly reflected by the masses, and combine with solving the outstanding problems found in daily supervision. We should be good at finding problems, reporting problems truthfully, promoting the solution of problems, and give full play to the role of patrol in strengthening self-supervision within the party. On the other hand, we should pay more attention to improving the "four full coverage" supervision pattern of discipline supervision, supervision supervision, stationed supervision and patrol supervision, deepen the cooperation mechanism between patrol and discipline inspection and supervision, organization, audit, letters and visits, and build a scientific, strict and effective supervision network, so that supervision and restraint will follow wherever power is exercised. The central inspection agency and the State Supervision Commission of the Central Commission for Discipline Inspection have studied and established a cooperation mechanism. Discipline inspection and supervision organs at all levels and inspection agencies should also establish and improve relevant mechanisms in light of the actual situation, share shared information, resources, strength, means and supervision results, and effectively turn institutional advantages into supervision efficiency.

　　Fourth, closely follow the "second half of the article" of the inspection and promote the implementation of the main responsibility and supervision responsibility of the inspection and rectification.

　　Patrol rectification is the touchstone to test the "four consciousnesses". If the rectification is not implemented, it is disloyal to the party and irresponsible to the people. It is necessary to take the promotion of rectification as the key link in the inspection work, and come up with effective and effective measures to grasp it and grasp it in place. It is necessary to compact the patrol and rectify the main responsibility. Establish a list of rectification responsibilities, and the party Committee (party group) secretary shall assume the responsibility of the first responsible person, and directly deploy, directly participate in and directly supervise the inspection and rectification. All members of the leading group should put their work, responsibilities and themselves into it, insist on starting from their own level, rectify any problems if there are any, and whoever should rectify them should resolutely prevent perfunctory response, shirking their responsibilities and making mistakes while changing, and resolutely prevent the simple accountability of subordinates from replacing the rectification at the same level. It is necessary to strengthen supervision and inspection of rectification. The discipline inspection and supervision organs should take the initiative to follow up, take the supervision and rectification as an important starting point for daily supervision, and do the daily supervision in depth and detail through investigation and supervision, letter supervision, on-site supervision, and return visit supervision. The organization department should organically combine the supervision and rectification with the daily work of selecting and employing people, and strengthen the organizational guarantee for rectification. It is necessary to combine solving common problems and outstanding problems with improving the system and promote the formation of a long-term mechanism for rectification. We should make good use of the sharp weapon of accountability, and be seriously accountable for the failure to implement the rectification responsibility and the ineffective rectification. It is necessary to improve the open mechanism for rectification. Take the public rectification as an important measure to stimulate the endogenous motivation of rectification, and regularly inspect the rectification, including the rectification measures, planning arrangements, rectification results and progress of the inspected party organizations.We must be specific, timely and accurate, consciously accept the supervision of the masses, and win the trust of the people with the effectiveness of rectification.

　　Five, closely follow the patrol work to develop in depth and extend to the grassroots, and promote the improvement of the patrol inspection pattern of up and down linkage and up and down.

　　It is a clear requirement of the 19th National Congress of the Communist Party of China to establish a supervision network linking patrol inspection up and down. The fundamental purpose is to strengthen the centralized and unified leadership of the CPC Central Committee on patrol inspection, so as to achieve full horizontal coverage, full vertical links and "a game of chess" throughout the country. It is necessary to study and formulate the guidance of the up-and-down linkage supervision network for patrol inspection, strengthen the top-level design, improve the system and mechanism, and promote the construction of a more perfect, rigorous and efficient patrol inspection pattern. It is necessary to deepen the expansion of inspections in provinces, autonomous regions and municipalities. Provincial patrol is the key link of up-and-down linkage, which plays a connecting role. The party committees of provinces, autonomous regions and municipalities should thoroughly implement the decision-making arrangements of the CPC Central Committee on inspection work in light of the actual situation, strengthen overall planning and make overall arrangements; Strengthen the leadership, guidance and supervision of the inspection work in cities and counties, patrol with patrol belts, coordinate regional linkage, and push the inspection work to the end. It is necessary to promote the inspection of central units by classification. The central unit has a wide range, a wide field and a large number, which is an important link of up-and-down linkage and integration. It is necessary to pay close attention to the study and formulation of guiding opinions on the inspection work of central units, strengthen classified guidance, and promote related work; Combined with the characteristics of industries and fields, we will establish a coordination mechanism with the State-owned Assets Supervision and Administration Commission of the State Council, the Ministry of Education and other units to jointly promote the inspection and inspection of universities under the central management of enterprises, party committee secretaries and principals. It is necessary to promote the inspection of cities and counties to extend to the grassroots. City and county inspection is the basic link of up-and-down linkage. It is necessary to compact the main responsibility of city and county party committees, strengthen the organization and leadership of inspection work in this area, and formulate work plans and specific measures in time.Efforts will be made to strengthen the supervision and inspection of the implementation of the decision-making arrangements of the CPC Central Committee, such as benefiting the people and the people, tackling poverty, revitalizing the countryside, and eliminating evils, and strive to find and promote the solution of corruption and unhealthy practices around the masses, so that the masses can have more and more direct sense of happiness and security.

　　Six, closely follow the standardization of inspection work, and promote the compliance with the rules and regulations in accordance with the law throughout the whole process and all aspects.

　　Standardization of inspection work is an inherent requirement for implementing the rule of law and the rule of the party, and it is also an important guarantee for the high-quality development of inspection work. We should conscientiously implement the important requirements of the Supreme Leader General Secretary, improve working rules, standardize working procedures, strictly control internal management, and take standardization construction as a basic work. It is necessary to improve and implement the inspection system. Summarize the experience of practice and innovation in time, concretize and program the principled and general provisions in the party constitution and the patrol regulations, and gradually form an institutional system with party constitution as the foundation, patrol regulations as the mainstay, supporting supporting systems, coordinated content, strict procedures, complete facilities and effective use, so as to ensure that the patrol inspection work has rules to follow and rules to follow. Strengthen the implementation of the system, resolutely act according to the party rules, patrol regulations and work rules of party constitution, adhere to and improve the patrol report system, strictly implement the requirements of "not interfering with the normal work of the inspected areas (units) and failing to perform the duties of discipline review", strictly abide by the boundaries of duties and prevent chaos. It is necessary to strengthen information construction. Comprehensively promote the use of patrol inspection data management system, starting from the central patrol organization, and drive the whole system to connect up and down, integrate resources and form a joint force. Formulate guiding opinions on the informatization construction of patrol inspection, promote the establishment of a scientific, efficient and safe network platform for patrol inspection, make it reliable, controllable, usable and easy to use, and promote standardization through informatization. It is necessary to strengthen standardized team management. Put the party’s political construction in the first place and carry out in-depth "Do not forget your initiative mind, remember the mission "theme education, improve political consciousness and political ability. Select the team leader and deputy team leader, strengthen the education and training of discipline and law of patrol cadres, and improve the professional level of team rule of law. Strict discipline requirements, fully implement the post-evaluation system of discipline style, seriously investigate and deal with behaviors such as patrolling for personal gain, exceeding authority, running wind and leaking air, and resolutely prevent "black under the lamp".

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　A group of hound lovers in Sichuan met through the Internet and gathered in the "Wildlife Protection Station" network group in the name of protecting wild animals, but they have been carrying hounds and shotguns in Jiuzhaigou for a long time to round up and kill wild animals. Over the years, many endangered national key protected wildlife have fallen under their guns.

　　On April 21st, The Paper learned from the Forest Public Security Bureau of Jiuzhaigou County, Sichuan Province that the eight hound lovers had been arrested and brought to justice, and now they have been transferred to the procuratorate for examination and prosecution on the crimes of illegally hunting and killing precious and endangered wild animals, illegal hunting, illegal manufacturing of guns and illegal possession of guns.

　　According to the police investigation, in recent years, Xu Mouqiang, a villager from Balang Village, Yuwa Township, Jiuzhaigou County, went hunting in the mountains for 15 times alone or in partnership with others. Among them, many national second-class protected wild animals such as gazelle and red-bellied pheasant were hunted.

　　Wild animal samples found by the police from Xu Mouqiang’s home The pictures in this article are all provided by Jiuzhaigou County Forest Public Security Bureau.

　　16 pieces of wild animal meat were found in the freezer.

　　On December 17, 2019, the police of Yuwa Police Station of Jiuzhaigou County Forest Public Security Bureau in Sichuan Province received a report that Xu Mouqiang, a villager in Balang Village, Yuwa Township, illegally hunted wild animals. After receiving the police, Jiuzhaigou Forest Public Security Bureau immediately organized the police to investigate.

　　According to the police investigating the case, on December 18, 2019, the police searched Xu Mouqiang’s home according to law. During the search, 16 pieces of suspected wild animal meat were found in the freezer of his living room, and 1 piece of suspected wild animal fur, 1 suspected shotgun, 1 air nail gun and 3 knives were found at home. Suspected hunting bullets, shell casings, air bullets, steel balls, air nail bullets, 21 fast bullets and 3 knives.

　　The shotgun found in Xu Mouqiang’s home

　　On December 18, 2019, Xu Mouqiang took the initiative to go to the Jiuzhaigou County Forest Public Security Bureau for an inquiry. After the case, the suspect Xu Mouqiang truthfully confessed the illegal hunting of wild animals, the manufacture of guns and the illegal possession of guns. After investigation, in recent years, Xu Mouqiang hunted 15 times in the mountains by dogs, shooting, etc., killing 1 blue sheep, 4 mountain donkeys, 1 wild boar, 2 Sichuan pigs, 18 pheasants and 1 green deer.

　　Jiuzhaigou County Forest Public Security Bureau entrusted Sichuan Nanshan Forestry Judicial Appraisal Center on January 7, 2020 to identify the relationship between species and protection level samples of suspected wild animals involved in the case. The identification results show that among the suspected wild animals involved in the case, there are 2 mountain donkeys, 1 scientific name gazelle and 1 scientific name impala, which belong to the national second-class key protected wild animals. There are also 8 pheasants, including 2 blue pheasants, 3 spoon chickens and 3 red-bellied pheasants, which also belong to the national second-class key protected wild animals. In addition, three green deer and Sichuan pigs belong to three animals, that is, terrestrial wild animals protected by the state, which are beneficial or have important economic and scientific research value.

　　Poaching in a wild animal protection coat

　　According to the police handling the case of Jiuzhaigou Forest Public Security Bureau, The Paper was told that among the eight suspects involved, five were natives of Jiuzhaigou County, Aba Prefecture, one was a cattle dealer in Pingwu County, Mianyang, and the other two were Meishan people who lived in Chengdu for a long time and mainly engaged in the pet dog business.

　　Because of their common interest in training hounds, these eight people established a WeChat group of "Wildlife Protection Station" through Aauto Quicker and other networks. It’s called wildlife protection, and in fact, they all communicate and plan to kill wild animals.

　　The Paper noticed that the police also found a banner in Xu Mouqiang’s home, which read: Give it to the hound team of the mountain dog brothers, "Together Brothers, good faith service" was given to the flag bearer and the hunter was Zhou Mouquan.

　　The hound team received a banner.

　　According to the police investigating the case, these people also trained hunting dogs to sell, which was a pennant given by a person who bought hunting dogs. Because of their common hobbies, they often struggle to hunt together.

　　According to the investigation by the police, Xu Mouqiang went hunting 15 times in the mountains alone or in partnership with others in violation of the wildlife protection laws and regulations. Most of the hunting places were in Balang Village where he was located, and 12 of them took hunting dogs to participate in the round-up.

　　Among the three guns seized by the police from Xu Mouqiang’s home, the single-barrel shotgun was borrowed from Yang Decheng, the air gun was borrowed from Yang Shiming, and the nail gun was modified from the nail shooter and seamless steel pipe he bought online.

　　At present, the case has been transferred to the People’s Procuratorate of Jiuzhaigou County for prosecution, and 8 suspects involved in the crime of illegal hunting and killing precious and endangered wild animals, illegal hunting, illegal manufacturing of guns and illegal possession of guns.

　　Jiuzhaigou forest police searched for guns abandoned by escaped hunters in the river (not in this case)

　　　　　　 CCTV News:Israel local time today (March 2) morning, that is, Beijing time today (March 2) afternoon, Israel’s 23rd parliamentary elections began to vote. At present, 29 political parties and coalitions of political parties have decided to stand for election. According to the latest polls, the Likud Party, the largest right-wing conservative party in Israel led by the current Prime Minister Benjamin Netanyahu, and the Blue and White Party, the middle party, rank high and have equal strength.

　　　　　　 This election is the first time that Israel has held a general election for the third time in less than a year. In April and September 2019, Israel held the 21st and 22nd parliamentary elections. After two sessions of parliament, they were dissolved because of the failure to form a cabinet.

　　　　　　 Israel is a parliamentary country, with a total of 120 seats in the parliament, and political parties with more than half of the seats can form a separate cabinet. However, due to the proliferation of small and medium-sized parties, there has never been a single party forming a cabinet in Israeli history.

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　　　　　　 [News Background] It is difficult to form a cabinet. Israel has held three general elections in less than a year.

　　　　　　 Due to the serious differences between parties and the difficulty in reconciling interests, Israel has been deadlocked in forming a cabinet after the first two general elections, and the new government has always been "difficult to produce", which has also led to the "strange phenomenon" of Israel holding three general elections in less than one year for the first time in history.

　　　　　　 On April 9 last year, Israel held the 21st parliamentary election. Although Netanyahu, the leader of Likud Group and the current Prime Minister, obtained the right to form a cabinet, he failed to successfully form a ruling Coalition within the prescribed time limit. The reason is that the right-wing party "Israel is our homeland" led by former Israeli Defense Minister Lieberman is difficult to balance the interests of several other religious parties, which led to the "abortion" of forming a cabinet and forced the parliament to dissolve and hold another general election.

　　　　　　 After the 22nd parliamentary election held on September 17th last year, Israeli President rivlin authorized Netanyahu and the leader of the "Blue and White Party" Ganz to form a cabinet, but their efforts to form a cabinet still ended in failure because of the great differences between the parties. Lieberman called for the formation of a "broad and free coalition government" composed of Likud Group, Blue White Party and Israel is our homeland. However, the negotiations among Netanyahu, Ganz and Lieberman failed to reach an agreement.

　　　　　　 Compared with the previous two general elections, the third general election to be voted today has added several uncertainties.

　　　　　　 First of all, on January 28th, the United States announced the so-called "New Middle East Peace Plan" to promote the settlement of the Palestinian-Israeli issue, which was explicitly rejected by the Palestinian side, and the tension between Palestine and Israel escalated again. And about half of Israelis believe that this move of the United States aims to intervene in Israeli elections and help Netanyahu win &mdash; &mdash; But not long ago, Netanyahu, suspected of corruption, was formally charged, and the case will be heard on the 17th of this month, half a month after the general election, which is very likely to affect voters’ voting intention.

　　　　　　 At the same time, there have been some changes in the position of Netanyahu’s main rival Ganz &mdash; &mdash; Although "refusing to face trial with Netanyahu &lsquo; Take turns to govern &rsquo; " His position has not changed, but Ganz turned to oppose the "Joint List" party of the Arab political party alliance to join the Coalition government and supported the so-called "New Middle East Peace Plan" of the United States, which may make the "Blue and White Party" lose some votes of the center-left voters.

　　　　　　 [News Watch] I am afraid that the deadlock in the formation of the cabinet is still difficult to break.

　　　　　　 At present, analysts are generally worried that after the end of the third general election in less than a year, Israel may still face a "tug-of-war" to form a cabinet, which will lead to the deadlock of forming a cabinet again.

　　　　　　 Many polls before the election showed that Likud Group and Blue and White Party are still evenly matched, and both sides may win about 33 seats, with a difference of at most two seats &mdash; &mdash; The third general election may still be difficult to change the political deadlock after the previous two general elections.

　　　　　　 In the previous two general elections, the Likud Party and the Blue-White Party tried their best to win over their allies, but they failed to win at least 61 of the 120 parliamentary seats needed to form a cabinet. It can be seen that after the third general election, the two parties still need to win over the "Israel is our home" party led by Lieberman. However, it is still very difficult for both Netanyahu and Ganz to pull Lieberman into their respective camps.

　　　　　　 As domestic analysts in Israel have said, "it is hard to see substantial changes in the Israeli political situation after the third general election", and the dystocia of the new government will directly affect the deliberation of Israel’s national budget and the introduction of important decisions. Israel’s political system is facing a serious crisis, and some people even have to silently accept the possibility of holding the fourth general election next &mdash; &mdash; If we want to break the deadlock in the formation of the cabinet, we must make a decisive compromise between the various parties.

If you want to buy a car, it is estimated that you are also struggling to buy what products are best for you. The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. As for the outstanding performance of the car, please read it together.

Let’s look at the appearance of Star Era ET first. The front of Star Era ET looks very sharp and sporty. Then it adopts a deep headlight design, which improves its level. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4955 mm * 1975 mm * 1698 mm. The car adopts fashionable and atmospheric lines, which gives people a very eye-catching feeling. With large-sized thick-walled tires, it looks full of sports. In the design of the rear end, the rear end looks more fashionable and generous, and the taillights are very fashionable, very fashionable and concise.

When you get into the car, the overall visual effect of Star Era ET interior is very distinctive, and the visual effect is quite unique. The steering wheel of the car is well designed, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an impulse to control it. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and conforms to the temperament of the car. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and very eye-catching. The car uses leather seats, equipped with auxiliary seat with memory electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, and the overall comfort and wrapping are not bad.

Xing Ji Yuan ET matched gearbox, 413KW, 691N.m, with good power performance.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, UWB digital key, rear wiper, interior atmosphere light and other configurations, and the configuration has reached the mainstream level of the same level.

Summary: The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

[car home Nantong Preferential Promotion Channel] Recently, a substantial price reduction is being carried out in Nantong, with the highest preferential amount reaching 28,000 yuan and the lowest starting price reduced to 74,900 yuan, which has brought unprecedented opportunities for consumers to buy cars. If you are interested in Roewe RX5, please click "Check the car price" in the quotation form to get a higher discount.

Roewe RX5 adopts a stable front face design, and the air intake grille is decorated with a large area of chrome, showing a sense of luxury and strength. Overall style, Roewe RX5 has smooth lines and full body contour, showing a unique sense of sports and fashion.

Roewe RX5 has a body size of 4655*1890*1664 mm and a wheelbase of 2765 mm, creating a spacious and comfortable interior space. The body lines are smooth, and the waistline extending from the front of the car to the rear of the car outlines a dynamic outline. The front and rear wheel tracks are 1590 mm and 1584 mm respectively, ensuring stability and handling. Equipped with 18-inch rims, tyre size is 215/60 R18, which highlights the sports style.

The interior design of Roewe RX5 is mainly simple and atmospheric, and the layout of the center console is reasonable. With the 12.3-inch central control screen, it is full of science and technology. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth. The car is equipped with advanced speech recognition control system, which can easily control multimedia system, navigation, telephone, air conditioning and skylight. The seat is made of imitation leather. The main seat supports front and rear adjustment, backrest adjustment and height adjustment (2-way), while the auxiliary seat supports front and rear adjustment and backrest adjustment. The rear seat can be tilted in proportion to meet different use requirements. The car is also equipped with multiple USB and Type-C interfaces to facilitate passengers to charge electronic devices.

Roewe RX5 is equipped with a 1.5T turbocharged engine with a maximum power of 138kW and a peak torque of 300N·m, providing strong power output. The engine adopts a four-cylinder layout and cooperates with a 7-speed wet dual-clutch gearbox to ensure efficient and smooth power transmission and bring excellent driving experience to drivers.

He spoke highly of the appearance of Roewe RX5. He originally planned to choose velvet silver, but finally chose Yunjin grey. Family and friends all praised the gray as young and dynamic. @ Haina Baichuan 36D said that the streamlined design of the front face and the side of the car body met his aesthetic standards.

In the [Easy Car Nanning Local Car Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, the discount rate of MG5 Scorpio is still very amazing. The highest discount rate can even reach 18,000, and the lowest starting price is only 84,900. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable car, you may wish to learn about the discount of MG5 Scorpio.

First of all, from the appearance, the front shape of MG5 Scorpio looks very fashionable and sporty, and looks very simple. Coupled with the hard-core headlights, the overall look is full of domineering and stylish. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the car side, the car body size is 4695 mm * 1842 mm * 1480 mm. The car adopts simple lines, giving people a very dynamic and lively feeling. With large-sized thick-walled tires, smooth lines run through the whole car side. In terms of the rear end, the overall shape of the rear end echoes the front face, and the taillights look very individual and neat.

Sitting in the car, the interior design is more spiritual and the visual effect is very good. The car looks very good outside the steering wheel, and it is made of leather, which makes people love it. Let’s take a look at the central control. The car is equipped with a cold touch-control LCD central control screen, which makes the interior style impressive and fits the temperament of the car. The dashboard and seats give people a good feeling. Let’s take a look. The dashboard of this car presents a simple design style and the display effect is excellent. The car uses leather seats, which are wrapped in place and feel soft and comfortable as a whole.

The MG5 Scorpio is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 133KW and a maximum torque of 285N.m, and the power performance is good.

The MG5 Scorpio is a very beautiful model, and its streamlined design and unique shape make people recognize it at a glance. In terms of energy consumption, the performance of the car is also very satisfactory, which can not only meet the needs of daily travel, but also effectively reduce the fuel cost. In addition, the overall space performance of the car is also excellent, both the front and rear rows and the storage space are very spacious and comfortable, which brings excellent riding experience to the drivers and passengers. Generally speaking, if you are looking for a model with fashionable appearance, low energy consumption and large space, then the MG5 Scorpio is definitely worth your consideration.

[car home Lhasa Preferential Promotion Channel] In order to give back to the support and love of the majority of riders, a large-scale preferential activity is being carried out in the Lhasa market. During this promotion, you can enjoy a maximum discount of 15,000 yuan, and the minimum starting price is only 103,900 yuan. If you are interested in this car, please click "Check the price of the car" in the quotation form to get a higher discount.

Qichen V DD-i super hybrid design is simple and powerful. The front face adopts unique family-style design elements, and the air intake grille is decorated with a large area of chrome, which perfectly blends with the headlights to enhance the visual impact of the whole vehicle. The overall style tends to be younger, the lines are smooth, and the body contour is full, showing a dynamic appearance.

The length, width and height of Qichen V DD-i super hybrid are 4607*1917*1624 mm, the wheelbase is 2700 mm, and the front and rear wheel tracks are 1640 mm respectively. Its side lines are smooth and dynamic. With 19-inch rims, the tyre size is 235/55 R19. The rim style is fashionable and dynamic, adding a touch of bright color to the whole car.

The super-hybrid interior design of Qichen V DD-i takes technology and comfort as the theme, bringing a pleasant driving experience to drivers and passengers. The center console is equipped with a 12.3-inch high-definition touch screen, which supports voice recognition control system, making the operation more convenient. The steering wheel is made of high-grade leather material and has the function of manual adjustment up and down and back and forth, ensuring that every driver can find the most comfortable grip position. In addition, the front row is also equipped with a mobile phone wireless charging function, which is convenient for users to charge their mobile phones while driving. In terms of seats, the car is made of imitation leather. The main seat has the functions of front and rear adjustment, backrest adjustment and height adjustment, and the auxiliary seat also has the functions of front and rear adjustment and backrest adjustment, making the ride experience more comfortable. The rear seats support proportional tilting, providing flexible storage space.

Qichen V DD-i Super Hybrid Edition is equipped with a 1.5T L4 engine with a maximum power of 120kW and a peak torque of 230N·m, which is matched with the E-CVT continuously variable transmission, providing drivers with a smooth and powerful power experience.

The owner of car home said: "The engine of Qichen V DDI is one of the top ten engines in China, and many cars of Dongfeng Group are in use. Qichen V DDI is quite wide, with a width of 1.9 meters, so it is very comfortable to ride in the back row, and its appearance will be more atmospheric. The car is very flexible to drive, and the throttle response is also very sensitive. When it starts, the power is very fierce. Even if it is accelerated in the middle and late stages, it can still be felt and obvious. It can be said that it is very close to the driving mode of a pure tram. It can run more than 1,000 kilometers with full oil and electricity. When the power is insufficient, it can also be charged in the feed mode, that is, kinetic energy recovery. This is a very good and practical design for many new energy vehicles. "