Produced by John Woo and directed by Su Zhaobin, the ancient martial arts romance "Sword Rain" starring twelve stars including Michelle Yeoh, Zheng Yusheng, Wang Xueqi, Guo Xiaodong, Jiang Yiyan and Yu Wenle has landed in national theaters since September 28, officially leading the 11th Golden Week.

　　　 Jiang Yiyan, a talented woman from the mainland, joined "Sword Rain", which undoubtedly gave the audience the greatest surprise. This literary girl, who had always shown her gentle and quiet image, actually took up weapons to practice kung fu and transform into a female warrior Tian Qingtong, but the director still pitied her gentle and calm, and finally let her fade away and restore her original clean temperament. But in the end, what was presented made Jiang Yiyan’s fans disappointed. Due to the length of the film, some of Jiang Yiyan’s scenes were cut off.

　　　 Jiang Yiyan is famous for her unique literary and artistic talents in the entertainment industry. When there are many people, she will be unnatural, and she will not show off herself, so she will express herself with words and songs, such as the song dedication at the premiere of "Sword Rain", such as the small text of the stills of the blog "Sword Rain". Jiang Yiyan wrote in the blog: "Movies are the art of regret. For example, time and length. So director John Woo said: Xiao Jiang, I will definitely compensate you next time. In fact, standing in his position, such apologies can be said but not said. But he is such a person. An elder who is as warm as a father. This is what I got. I believe that" Sword Rain "will be a martial arts movie with love."

　　　 Because of her indisputability and tranquility, director Woo would say such words to her. In fact, for Jiang Yiyan, no matter how many scenes in "Sword Rain", it doesn’t matter. What matters is that her temperament and acting skills have been recognized by director Woo. I believe that this girl full of literary atmosphere will walk out of her own world.

1905 movie network feature The Spring Festival is getting closer and closer, and the Spring Festival videos are doing their best to "roll" up.

The audience tried their best to sort out the plot points of each movie in various video materials, and also explore the possibility of the actors this time in the short video. The change of efforts, the portrayal of deaf and mute people, the interpretation of characters… Every effective discussion made them become frequent visitors on the hot search list.

And their confidence comes from the works. Because of the support of the works, they were seen by these directors.

Just like at the press conference, he got the annual hot word "Biao" and frankly said, "Thank you for this word’Biao ‘, so that the director can see his progress." Although it was not specified, everyone naturally understood that it was referring to the role of sister-in-law in China.

This made the director see that the assistant director, who had been a cameo nurse on the crew, had already transformed into an excellent actress recognized by the public.

In addition to Takaba, the actors in "Hurricane" have also become actors in "Article 20".

Previously, many people have mentioned in interviews that director Zhang Yimou has a high reading volume, and even if he is busy with work, he will set aside time to watch films.

If "Hurricane" allows Zhang Yimou to see Gao Ye, Wang Xiao, and others, then there is reason to believe that in 2023, another word-of-mouth masterpiece will also allow the director to find many partners in it.

– That’s the show.

The old partner doesn’t need to say much, and the actors in the series, such as,, and so on, are also pleasantly surprised to appear in "Article 20".

In addition to the drama series, the acting skills in last year’s popular movies are obvious to all, and joining "Article 20" this time is also highly anticipated.

In addition to excellent dramas and movies, Zhang Yimou seems to have paid a lot of attention to variety shows.

Following the use of the "Annual Comedy Convention" of Zhang Chi, he this time in the comedy movie "Article 20", chose "Annual Comedy Convention" and.

Perhaps Zhang Yimou’s choice of Liu Yaowen was also due to a certain bright spot in his "Infinite Transcendence Class" at the beginning of last year.

In addition to these actors, Zhao Liying’s participation is even more eye-catching. Looking back at 2022-2023, she experimented with realistic-themed works – and two episodes of "Wind Blows Half Summer", both of which allowed audiences to see her transformation as an actor and the thickness of her performances.

It is worth noting that the original work of "Happiness to Wanjia", "The Legend of Qiu Ju", has been adapted into a movie before. This relationship also adds a layer of connection between director Zhang Yimou and actor Zhao Liying. From the current trailer, Zhao Liying plays Hao Xiuping, which is quite resilient of Qiu Ju back then.

In addition to Zhang Yimou’s "Article 20", the creators of other films also share this fate.

In China, this is already the second collaboration with the director. As early as before, Fan Chengcheng has shown his comic talent in the film produced and directed by Han Han. I believe this collaboration will give the two a chance to play two games.

In fact, Fan Chengcheng’s role in "Unfamiliar with Life" was recommended by the director. At that time, the two were working together, and the director Yi Xiaoxing was the producer of the film. When talking about the lack of a suitable candidate for the male lead of his project, Ma Kai immediately recommended this new generation actor to him. With these consecutive good collaborations, more projects will naturally follow.

Before working together, they always have their works as the cornerstone, step by step, without using traffic to define value, because the works have already become the most powerful echo. Perhaps in the future, we will continue to see more similar actors being discovered, whether it is the small screen or the big screen, they are shining brightly and deserve better treatment.

Young directors and big names have joined, and such cooperation models have appeared more and more frequently in the domestic film market in recent years. Zhang Ziyi’s first film as a producer and starring, with Fan Bingbing, Su Zhixie, He Rundong, Lin Xinru, and Yao Chen starring in it. The second feature film of Yimeng, a director studying in the United States, is destined to set off a boom this summer.

Zhang Ziyi

From the perspective of the heroine Sophie, it is simply a process of "losing love, striving for love, and regaining love." A series of small tricks, tricks, and surprises derived from "love" occur in the middle. Finally, it conforms to the label of "urban fashion romantic comedy", and the lovers finally get married. Such a story may be suitable for a summer that needs a touch of coolness in a heat wave, for urbanites who are busy all day, and for people who have a vision of sweet love, but it is still the old saying – benevolent people see benevolence and wise people see wisdom. There is a market, and everyone gets what they need.

Although, as far as the whole movie is concerned, the demand for acting is not so harsh or extreme. But just seeing these actors with enough weight and hot topics appear on the big screen at the same time, it is already worthy of the name of "urban fashion romantic comedy".

Supporting actors with leading roles

Looking at the whole movie, under the light of Zhang Ziyi and Fan Bingbing, the aura of the other stars was relatively discounted a lot. Observing one by one, one of Sophie’s girlfriends, Lu Xiaoxi played by Lin Xinru, has capable short hair, smoky makeup, and black main suits. The overall shape is good enough, but apart from the shape, there are not many memory points. Sophie’s second best friend, Li Li played by Yao Chen, has curly hair sheep head, and blingbling gold and silver jewelry all over her body. The big-mouthed beautiful woman’s comedy talent is still unstoppable, and because there are not many scenes, the place where she can stand out is relatively limited. However, "YOU seduce my husband!" This line is believed to be popular for a short time. Then, Mr. Right, who wrote a happy ending with Sophie, and Chang Rui, played by He Rundong, gave the character the words "no merit". There are no distinctive characters, and He Rundong’s tall and healthy appearance, sunny and handsome face, and natural and friendly performance are used just right. However, if you replace it with someone else, I believe it will not make much difference. In the end, Sophie’s ex-boyfriend, Lee Jiefu, who was originally thought to be the most central and interesting, recruited Su Zhixie, who is absolutely guaranteed to be popular in Korea, to play. However, the result makes people feel a little regretful that he is "overqualified". In the movie, Mr. Su took a foil route. The two beautiful women were just competing for the goal, and he always felt that there was a little less personality and a little less independent advocacy. The innocence, confusion and helplessness in the eyes that the plot needs are revealed from time to time. Or it should be said that in the background of big-name women’s plays, it is enough for men to play in moderation.

He Rundong

The two major characters that made their debut

As two major domestic A-list actresses, Zhang Ziyi and Fan Bingbing’s show on the same stage is definitely one of the biggest attractions. In the movie, the two characters are also in tit-for-tat positions, Li Jiefu’s ex-girlfriend – comic book collection Sophie and current girlfriend – big star Wang Jingjing. One is in the process of "revenge" to regain his old love, and the other is in a big confrontation to defend his new love’s acting skills. The cartoonist’s fanciful moves are against the big stars’ acting skills that are still proficient in life, and it was thought that this was the main axis of the narrative. In fact, compared to Zhang Ziyi’s most important appearance, Fan Bingbing can perform in relatively few places.

Fan Bingbing

I’m used to seeing Zhang Ziyi in all kinds of big productions. The first time I saw her in a "non-blockbuster" or a comedy, I was really not used to it when I first started watching it. Due to the needs of the plot, the exaggerated performance method and the innocent and romantic expression that seemed to be a little beyond age finally stopped feeling discordant in the middle of the movie. Little clever, little bad, little evil, little confused, all the characters need are fully displayed and not annoying, which is not bad. At the same time, the plot comic-style narrative, the prominent details and color matching in the scene, and the full transformation of the clothing add a lot of points to the three-dimensional shaping of the whole character, or these are the essential elements of the so-called urban fashion drama.

In the end, Fan Bingbing was mentioned because this character, who seemed to be the protagonist but did not have too many roles, but who felt like nothing more than Fan Bingbing, was well-interpreted. As far as the character itself was concerned, Fan Bingbing could definitely perform with ease at her current level, and just the aura and aura of a big star were already natural to her. Under the premise of the plot and the needs of the character, it also required skills to show one’s beauty to the greatest extent, and she did it. Especially in the rock climbing arena, she watched Sophie with tears in her eyes and duplicity, saying, "Play acting with me, can you?" The scene was particularly classic. In addition, due to the needs of the play within the play, a series of shapes from ancient times to the present appear distinct under the interpretation of Fan Bingbing, which also makes the picture feel rich and layered again. Although the way of handling the ending is a little stiff, there is no reasonable plot overkill to reflect Wang Jingjing’s inner transformation. Maybe the director doesn’t think there is such a need, it’s just wishful thinking of me as a viewer.

The movie has not been released in the whole country, and the topics are already numerous. Some people say that the movie is not bad, it is worth watching; some people say that only the big names have no content, and it is not worth wasting money; some people say that this is a brand new attempt in Chinese film; some people say that this movie has seen too many shadows of movies, just like Korean idol movies… In this circle, the more topics, the easier it is to attract attention. Whether you love it or not, if you just want to find something to make yourself happy in the hot summer, if you don’t care so much about the imperfections under the perfect, then this movie ticket should still be considered, if you still have some money in your pocket.

The workers’ congress had just come to an end, and the Spring Festival group meeting had a grand debut. This week, Wahaha had a "very fulfilling" life.

From January 29th to 30th, Wahaha Group held a staff congress and a meeting of factory directors in Hangzhou. Zong Fuli led the meeting and made plans and arrangements for the development direction of Wahaha in the new year, and settled the first "major event" after the opening year a year ago. On the eve of the Lunar New Year on February 2nd, Wahaha held a Spring Festival youth workers group meeting in Xiasha Base in Hangzhou, which was still hosted by Zong Fuli. The Wahaha New Year’s Eve dinner was lively.

It’s not a good idea.The highlights of the "Wahaha Spring Festival Gala" continue, and the New Year’s "jackpot" is presented.

Early in the morning, the "Junjie Hotel" located in Wahaha Xiasha Base was full of New Year’s flavor, with 145 tables filled with drinks, fruits, nuts and cold cuts. More than a thousand young workers entered the venue one after another, their faces full of excitement and expectation. There were also paper cuts with the word "Fu", red lanterns hung high up, and mascots for the Year of the Dragon… The atmosphere was thick and lively.

Since 1987, the tradition of annual reunion banquets has gradually formed a unique cultural symbol of Wahaha. Every year, on the eve of the Spring Festival, Wahaha invites young workers in Hangzhou to have a New Year’s Eve dinner, which includes sumptuous delicacies, evening performances, and red envelope awards.

This year was the same, the party had set up multiple rounds of on-site lottery, large supermarket cards, electric vehicles, tablet computers, glory mobile phones… The company prepared generous prizes, including the sunshine-drenched prize for everyone – New Year’s gift package and lottery tickets, to give employees the "jackpot" of the new year.

It is worth mentioning that the on-site singing and dancing, folk music, recitation and other programs were written, directed and performed by the Wahaha Art Troupe and Wahaha employees at various positions. They also combined annual events such as sponsoring the Asian Games and the corporate culture of striving for progress. It brought a fun and exciting audio-visual experience to the young workers of Wahaha. The applause and laughter from the audience continued, making it a luxurious "Wahaha Spring Festival Gala".

It’s not a good idea.37 years of uninterrupted care, allowing employees to feel the warmth of home

Focusing on employee care has always been a major feature of Wahaha. During its 37 years of development, Wahaha has pursued a corporate culture of "uniting the small family, developing everyone, and serving the country", and has always placed the happy life of its employees in an important position. Wahaha has also been called a "conscience enterprise" and "other people’s company" many times because of its good welfare benefits.

The first is to insist on giving employees annual bonuses every year, so that employees can enjoy the fruits of enterprise development most intuitively, and at the same time insist on holding Wahaha New Year’s Eve dinner every year to celebrate the Spring Festival with employees. Sending red envelopes and drawing gifts is the "highlight" that has never been absent every year.

Secondly, for young employees, housing has always been the "top priority" in their life development. Wahaha regards solving the housing problem of employees as an important task, providing employees with free dormitories covering all bases across the country, free of water and electricity; implementing a stepped housing project covering all employees to solve the problem of employees settling down. So far, more than 1,000 employee apartments have been built in Jiaxing Haining, Sichuan Chengdu, Tianjin, Chongqing and other places, more than 1,500 apartments have been allocated for married backbone employees, 640 low-rent housing units have been provided for employees, and more than 50 million housing purchase subsidies have been provided, solving the worries of employees.

In addition, there are "irregular drop" mid-year bonuses, holiday condolences, festival fees, colorful "staff homes" and "cultural clubs", etc…. Taking care of the diverse and personalized material and spiritual needs of employees greatly enhances the sense of belonging of employees, and motivates every Wahaha employee to "twist a rope" and strive forward.

If the enterprise develops well, employees can naturally develop well. Wahaha is verifying this sentence with practical actions. For 37 years, Wahaha has adhered to honest management, actively fulfilled social responsibility, ensured product safety and health, cooperated with suppliers and distributors for win-win results, and allowed employees to share the fruits of enterprise development. It has achieved integrity from society, partners, to consumers, and won brand reputation.

In recent years, Wahaha has also accumulated a deep leap in kinetic energy and a stable "thin hair" through management system reform, implementation of five major strategic innovations, and intelligent manufacturing. In 2023, Wahaha continued to maintain stable development, not only helped the Asian Games to be successfully held, but also achieved the Asian Games IP marketing breaking circle. It also won the "Zhejiang Provincial People’s Government Quality Award". Wenzhou Wencheng Intelligent Factory was also awarded the Zhejiang Provincial "Factory of the Future". Management, marketing, quality construction, and back-end intelligent manufacturing are all working together… This leading enterprise in the food and beverage industry, how will it open up its own new journey in the future, deserves more expectations.

　　[PConline Information]The mobile phone industry supply chain is gradually maturing and complete, and large manufacturers such as Huawei mobile phones have higher bargaining power in the selection of raw materials and accessories. And in the recently hyped sapphire screen, Huawei P7 has already used sapphire screen, becoming the first independent sapphire screen mass production model in the Chinese domestic market. The production process of such high-strength materials is not simple.

　　Known by the media as "never wear" sapphire screen, it has a hardness second only to diamond, and its production and processing difficulty and high price have made it used in high-end watches and precision optical instrument lenses. With technological breakthroughs, sapphire can finally be applied to mobile phones. And Huawei has brought a new upgrade to the Huawei P7 mobile phone that has been put into mass production with the help of sapphire technology. This 4G mobile phone released in Paris, France won the Best Consumer Smartphone Award in Europe for its good shape design and user experience. After getting the configuration of the new sapphire screen, it will become stronger and more perfect.

　　The bubble production method, the most important technology in the production of sapphire raw materials, not only determines the output of sapphire, but also determines the final quality of the material. Due to the complex process and long production cycle, the production of sapphire materials suitable for industrial fields places strict requirements on equipment and production environment. Because of this, as of today, only a few companies can produce sapphire materials for screens.

　　In 2013, Apple invested a huge amount of 578 million US dollars in cooperation with GTAT, the world’s largest crystal manufacturer, to buy out GTAT’s future production of sapphire long-crystal furnace equipment. Faced with the situation of "blockade" of raw materials in a short period of time, Huawei, which has the ability to regulate the industry chain, actively deploys resources to promote the improvement of the domestic sapphire industry chain. While the media is paying attention to the expansion of production capacity of Apple’s sapphire production plant in the United States, China’s local sapphire suppliers have taken the lead in releasing 150 kilograms of sapphire crystals in the world.

　　While obtaining scarce raw materials, Huawei has not relaxed its control over product quality. Since sapphire itself is a brittle material, the industry has always questioned its tolerance. Huawei and suppliers have conducted many tests to optimize the quality of the material. After the in-situ annealing of the long crystal rear section, crystal brick cutting, wafer grinding, and re-annealing after polishing, Huawei’s production of sapphire screens has not only eliminated the internal stress of sapphire, but also significantly improved the strength of sapphire. This meticulous attitude towards quality requirements may be more important than the more important use of high-end configurations.

　　Over the past decade or so, Huawei’s pursuit of leading technology and cutting-edge quality has never been slack. In 2013, Huawei’s investment in research and development reached 30.70 billion yuan, equivalent to about 5.10 billion US dollars, accounting for 12.8% of the annual sales revenue. This is the tenth consecutive year that Huawei has maintained its R & D investment at a high level of no less than 10% of revenue, far exceeding the average level of 6-8% prevailing in the "Global Top 500". As China gradually becomes the world’s largest consumer market for smartphones, to break the monopoly of imported brands in the high-end market, only through continuous investment in R & D and continuous innovation of product technology.

　　　　　In the manufacturing process of Huawei P7 sapphire screen. Due to the existence of sapphire material is hard, high surface energy, poor adhesion of the special finger, the screen processing process is slightly careless can lead to complete destruction of the material. How does the edge processing of sapphire not produce collapse? How to punch holes in the cover plate? Nowadays, the CNC numerical control machine tool hyped by many mobile phone brands can no longer meet the production and processing of sapphire screens. For this reason, Huawei has specially selected a supplier with processing patented technology, using the world’s leading laser non-destructive cutting and precision edge polishing process to solve the problems in the production process.

　　　　In the ink silk screen printing and AF coating process, Huawei has conducted more in-depth and detailed research. Through the adjustment of ink formula and composition, after testing dozens of ink schemes and adjusting the ink baking process, Huawei finally found an ink suitable for sapphire; in the process of developing new AF materials, in order to obtain an ultra-silky and highly wear-resistant anti-fingerprint AF film, Huawei adjusted the coating process according to the actual production experiment. During the production process, it also conducted a steel wool wear resistance test, which reached 5,000 cycles, and finally passed the material improvement and process optimization. It is the adherence to the quality-focused strategy over the years that has allowed Huawei’s rigorous and pragmatic attitude to be integrated into every detail of the mobile phone.

　　For the vast majority of Chinese consumers, simply having the best configuration is not enough to be called the best product, because the high-end configuration may not match the daily usage habits of consumers; for Huawei, there are always some steps that must be taken to transform cutting-edge manufacturing technology into a satisfactory product experience for Chinese consumers.

　　An internal confidential material with version number V1.0 clearly records Huawei’s rigorous product testing content, involving dozens of tests such as stress, drop, temperature, electromagnetism, and saline-alkali corrosion. In order to test the reliability of the mobile phone, a variety of scene modes such as free fall, low temperature controlled drop, and roller drop are set up in the drop process alone, and the test qualification standard is even set as many as 4,000 times for common micro-drops. For the huge environmental differences between northern and southern China, Huawei even specially set artificial sweat to test whether the mobile phone can maintain normal mechanical and electrical performance under complex use conditions after being immersed in saline-alkali corrosive liquid.

　　The production of Huawei Sapphire P7 in 2014 also went through dozens of complex tests such as four-point bend test, ball drop test, extrusion test, transmittance test, hardness test, coating test, TP/LCD test, drum test, drop test, high temperature and humidity test, etc., which proved the excellent product quality of Huawei P7 and verified the leading industry standard of Huawei mobile phone in hardness, temperature, signal and other performance indicators.

A few days ago, the official released a new official map. As an annual redesigned model, the car has added a car paint color scheme, and blackened the LOGO, wheels, window trims and other places. As the time to market approaches, the new real car has also been exposed.

From the design point of view, the new model M5 has made a series of adjustments to the front face and details, among whichThe extended range version also adopts a closed front face design, and the air inlet is reserved below. At the same time, the Logo and wheels of the car head are blackened and equipped with red brake calipers.Everywhere caters to younger consumers.

However, at present, the car has not exposed specific power parameters. It is reported that the new car will be officially released at the auto show, and the price should be adjusted accordingly. What do you think of the comparison? How much do you think the new M5 should cost? Welcome to leave a message in the comment area to discuss. See you next time.

　　On June 17, Tencent Holdings announced that the company repurchased 2.63 million shares on the Hong Kong Stock Exchange on June 17, 2024, at a cost of 1.003 billion Hong Kong dollars, and the average repurchase price was about 381.44 Hong Kong dollars based on the number of repurchases and the cost; according to the disclosure, the highest repurchase price was 385.60 Hong Kong dollars, and the lowest repurchase price was 374.80 Hong Kong dollars.

　　It is understood that Tencent Holdings has repurchased 96.90 million shares in the past three months, accounting for 1.02% of the company’s issued share capital.

(Data source: iFinD)

On April 25, Sailis Automobile brought all AITO products to the Beijing Auto Show, and shared technical content such as Sailis Mofang and AITO Smart Driving Index. Zhang Xinghai, chairperson of Sailis Group, said that Sailis will continue to deepen and further explore comprehensive cooperation with Huawei’s cross-border automotive business, strengthen cooperation with ecological partners such as user centers and supply chains, and allow more people to drive luxury cars made in China.

On the occasion that the AITO M9 has become a luxury electric car roof trend made in China, and the new M7, new M5 and other models have taken advantage of the trend, Sailis showcased its muscles at this auto show, showcasing products, technologies, services and other aspects in an all-round way. Sailis Mofang, a new generation of all-in-one super range extension assembly, a high-integrated electric drive seven-in-one assembly, and an integrated die-casting body have also attracted the attention of audiences inside and outside the industry. According to reports, Sailis Automobile has become the industry leader in range extender capacity in 2024. The thermal efficiency of the Sailis range extension 5.0 system is 45%, the oil-to-electricity conversion efficiency is as high as 3.65 degrees per liter, and the vehicle performance and cruising range are also greatly improved under the support of the highly integrated electric drive seven-in-one assembly.

The AITO M9, which was delivered in February this year, is undoubtedly the focus of the Sailis booth. Its intelligent lighting system can achieve 100-inch giant screen projection. In addition to watching movies and dramas, Karaoke can also be combined with a wealth of car-machine application projection lyrics, seamlessly connecting people and vehicles.

With the "far ahead" as the logo word, AITO’s smart driving index is also getting better and better with the rapid increase in delivery. The data shows that the accumulated mileage of AITO’s smart driving models has exceeded 480 million kilometers, of which the accumulated mileage of smart driving is 135 million kilometers, and the proportion of AITO’s M9 smart parking DAU has reached 68%.

Cyrus Mofang, which integrates features such as panoramic safety, multi-power, changeable space, and intelligent leadership, was also publicly displayed at this auto show. It is understood that the platform has developed more than 200 safety functions based on more than 150 vehicle use scenarios, of which more than 40 safety technologies are at the industry’s leading level; in terms of intelligence, it has achieved 100% complete SOA, and more than 1,300 API interfaces are open, which can access more than 5,000 applications. Leading and comprehensive capability support also provides a solid guarantee for the continuous development of Cyrus vehicles and the continuous evolution of products.

The opinion of "Driving Wisdom": It should be said that among the new forces, I still trust Cyrus, which has been transformed and upgraded from the traditional automobile manufacturing industry.

2021The main objective is to complete the annual investment in transportation infrastructure buildings75 billion yuan or more; 240 kilometers of new expressways; 300 kilometers of first-class highways; 3,000 kilometers of rural highways; civil aviation passenger throughput 16 million, port container throughput 2 million TEU.

focusDo the following8 areas of work:

(1) Accelerate the start and take the first step in building a strong transportation province

The first is to improve the transportation planning system.Effectively connect the layout of the national comprehensive three-dimensional transportation network, overall plan the provincial comprehensive transportation network and hub system, and complete the preparation of the comprehensive three-dimensional transportation network planning outline in Anhui ProvinceProvincial national economic and social development"Fourteenth Five-Year Plan"planOutline and country"Fourteenth Five-Year Plan"Modern comprehensive transportation system development plan, the introduction of the province’s transportation"Fourteenth Five-Year Plan"Development planning. Complete the preparation of land and spatial planning for transportation infrastructure, and promote the coordination of transportation facility planning and construction with ecological protection red lines and natural protected areas. Issue and implement the highway network revision plan. Form a strong transportation province"Fourteenth Five-Year Plan"And medium and long-term support for the planning system.

two isAccelerate the construction of a transportation power pilot.Launched a pilot implementation plan for building a transportation powerhouse in Anhui Province.Refine the tasks of the pilot project and concentrate on making breakthroughs first. Promote the integrated development of transportation and tourism in southern Anhui, focus on building highways such as Huangqian and Wuhuang, and implement Anhui, Zhejiang and other expresswaysLine 1 and other tourist scenic roads and transportation integration facilities have been upgraded and improved"fast forward"Slow Travel"Transportation network. Enhance the radiation capacity of Hefei’s comprehensive transportation hub, implement projects such as airport reconstruction and expansion, rail transit, and expressways, and promote combined transportation of air, land, and air and rail. Support rural revitalization and development, promote transportation construction projects to be more tilted towards entering villages and households, and promote the connection of buses to public transportation in established villages. Promote the application of smart transportation technology, deepen the research on technologies such as the intelligence of survey and design, and the maintenance and testing of underwater buildings, and promote the pilot construction of new infrastructure.

Three isImprove the security mechanism for the construction of a province with strong transportation. Improve the internal and external operation working mechanism for the construction of a province with strong transportation, give full play to the functions of the office of the leading group for the construction of a province with strong transportation, establish normal working mechanisms such as coordination and linkage, dispatch guidance, monitoring and evaluation, and press stubble to promote implementation. Issue a three-year action plan and annual work points for the construction of a province with strong transportation. Scientifically formulate supporting policies, and prioritize plans and funds for projects included in the scope of pilot construction.Actively promote the promotion and application of pilot experience results, and promote the transformation of pioneering into demonstration and leadership.

(2) Take the initiative to serve and support major national strategies

The first is to promote the higher-quality integrated development of the Yangtze River Delta. Strengthen project cohesion and work together to formulate a comprehensive three-dimensional transportation network plan for the Yangtze River Delta region…Do a solid job"Six counties in one place"The transportation work of the Yangtze River Delta Ecological Priority Green Development Industrial Centralized Cooperation Zone will be launched first, and the renovation and expansion of Xuanguang Expressway and provincial highways will be launched firstA number of projects such as the reconstruction of 459 Guang’an Road. Serve northern Anhui to undertake the development of industrial transfer agglomeration areas, give priority to supporting major transportation channel projects in agglomeration areas, start construction of expressways such as Suzhou to Guzhen, and implement trunk highway projects such as National Highway 237, Anhui-Jiangsu Provincial Boundary to Dangshan, and Provincial Highway 101 Huaixu Express Channel. Continue to promote regional interconnection, speed up the implementation of projects such as Huangqian Expressway, coordinate the opening up of inter-provincial road sections such as Ningxuan-Hangzhou Expressway, and smooth the new Bianhe waterway, Wushen Canal and other inter-provincial waterways. Support the provincial port and shipping group to deepen the integration of ports and shipping resources, and promote the strategic coordination, market integration and dislocation development of ports along the river and along the Huai River and coastal ports. Deepen the strategic cooperation between the provincial"Integration"Freight"single system"Traffic"One Card"And information services"one-stop shop"…

The second is to assist in the construction of the beautiful Yangtze River (Anhui) economic belt.Solidly implement the national and provincial ecological environment warning film on transportation problems, and continue to advance"23 + 80 + N"Problem rectification. Built WuhuLNG refueling station, effectively operate Anqing tank washing station, and promote the construction experience of ship sewage landing projects in the Xin’an River Basin. Continue to promote the transformation of port shore power facilities and ship power facilities, and improve the matching degree between port shore power facilities and ship power facilities.Strictly crack down on ships’ failure to use shore power in accordance with regulations.Promote the full coverage of the joint supervision and service information system for marine water pollutants, and strengthen the supervision of the use of pollution prevention and control facilities in ships and ports.Strengthen the linkage of pollution prevention and control law enforcement between ships and ports, continue to carry out special projects such as inland waterway ships involving sea transportation, and improve ship pollutants"ship– Port – City"Collaborative management effectiveness. Advance"three no"Ship regulation, cooperate with the ban on fishing in key waters of the Yangtze River Basin.

Three isContinue to promote the effective connection between comprehensive poverty reduction and rural revitalization.On the basis of completing the task of poverty reduction in transportation as scheduled,high-quality propulsion"Sihao Rural Road"Construct, effectively serve and support the implementation of the rural revitalization strategy. Maintain the stability of the transportation poverty reduction policy, continue to promote the widening and reconstruction project of the narrow road base pavement of rural highways, and upgrade and transform county and township highways500 kilometers, 500 kilometers of double-car roads in organized villages were implemented, and 2,000 kilometers of hardened roads in large natural villages with more than 20 households were built. Deepen the reform of the rural highway management and maintenance system, carry out 6 provincial reform pilots, and guide and promote the start of pilots at the municipal and county levels; give full play to the assessment"Baton"The role is to promote the implementation of the responsibilities of road chiefs at the county, township and village levels, strengthen the construction of professional management teams, and promote the proportion of large and medium repairs of rural highways to reach5%, excellent medium road rate not less than 85%. Create 8 provincial"Sihao Rural Road"Demonstration counties, promoting the establishment of national and provincial demonstration cities and demonstration counties. Strictly implement"Four don’t pick"Required to continue to deepen the fixed-point assistance work.

(3) Highlight project challenges,Improve and upgrade the transportation infrastructure network

The first is to strengthen the planning of major projects.around"Anhui on the highway"Anhui on the Waterway"Anhui on the wings"Closely combined with the needs of local economic development, relying on the preparation of major development plans at all levels, overall planning of major highway, waterway, and civil aviation projects, focusing on comprehensive transportation planning, focusing on the connection with land and spatial planning, and accelerating the formation of plans"Fourteenth Five-Year Plan"And the medium and long-term transportation infrastructure project library, establish a batch of reserves, start a batch, build a batch, and complete a batch of echelon promotion mechanisms, forming a virtuous circle of continuous and rolling implementation.

The second is to strengthen the pre-work. Implement the pre-work of the expressway to focus on key actions and take superConventional combat mode, comprehensive inversion of the construction period, strict wall chart operations, and efforts to promote the start of construction of Wuxuan Expressway reconstruction and expansion, Taihu Lake to Qichun Expressway, etc19 1355-kilometer expressways, rolling to promote the preliminary work of 7 projects planned to start in 2022, including the Anqing Haikou Yangtze River Highway Bridge. Implement the pre-work of ordinary national and provincial trunk highways to focus on key operations and deepen"Provincial-municipal joint construction"Key support and key dispatch of highway connectivity projects from provincial capitals to cities, cities to counties, and intercity bottleneck road sections.Accelerate the advancement of national highways312 Quanjiao Section, National Highway 329 Hanshan Section and other first-class highway projects.Coordinate and promote the preliminary work of key water transportation and civil aviation projects, and start construction of water transportation projects such as the renovation of the Bengbu section of the Tuolu River waterway, the second phase of Dingbu Port in Langxi County, and the bulk cargo terminal in Suixi CountyHefei Xinqiao Airport Phase II, Bozhou Airport2 civilian airports, as well as Feixi Guanting, Tongcheng, etc5A general airport.

The third is to speed up the construction of key projects. Continue to do a good job in building and stabilizing investment, and ask the provincial government to issue implementation opinions on accelerating the development of water transportation in our province, and build a policy support system for the construction of three major sector projects of highway, water transportation and civil aviation. Make every effort to promote20 nearly 1,300 kilometers of expressways under construction have been completed, including the Gubang Expressway, Wuhuang Expressway, and Chizhou-Shitai section of Chiqi Expressway.fully realized"County Expressway"Develop and implement expressways"county seat pass"Advance the plan. StrongDispatch and advance of under-construction projects of trunk highways in ordinary countries and provincesConstruction of 3,000 kilometers of ordinary national and provincial trunk roads, more than 100 kilometers of new highway connectivity projects from provincial capitals to cities, cities to counties. Implementation of 6 new foreign-funded projects including the reconstruction project of the G328 Dingyuan to Yongkang section. Speed up the construction of key water transportation projects,Implemented a pilot program for comprehensive management of vortex waterways and port construction.buildInvoke the Jiangji-Huai Shipping Project, the main water transportation channel of the Huaihe River, and the renovation projects of tributary waterways such as the Tuoshou River, complete the renovation of the waterway of the Shuiyang River, and build the Genglou double-track ship lock of the Shaying River. Speed upThe reconstruction and expansion of Fuyang, Chizhou and Anqing transportation airports has been completedHefei Xinqiao Airport apron expansion and Lujiang general airport new.

The fourth is to focus on strengthening the engineering organization.Actively respond to the globalization of project distribution. The challenges of diversification of investment subjects and centralization of project implementation. Rationally arrange the construction sequence of expressways and national and provincial trunk highways, scientifically formulate special project plans such as quality control, safety assurance, traffic organization, and construction organization, and create a smooth, safe, green, and efficient construction environment. Highlight precise management, effectively divert traffic in advance, reduce the number of traffic guidance changes, rationally determine vehicle speed limits, and avoid long-distance detours or congestion. Strengthen project quality supervision, compact the main responsibility of quality management, make full use of digital and information technology, promote management mode transformation and management capacity enhancement, and build a safe century-old quality project.

(IV) Promote deep integration and optimize the supply of integrated transportation services

The first is to optimize and promote the construction of comprehensive transportation hubs.Construction of airport hub and completion of Hefei Xinqiao Airport"One hub, one center"Programming,Promote SF Express Anhui Regional Air Transit Center,Wuhu (JD.com) global air cargo super hub port construction and operation. Construction of port hub, start the first phase of Wanhe New Port project, etc5 port terminal projects,Continue to promote the first phase of Wuhu Port Zhujiaqiao Port Area12 projects were implemented to accelerate the construction of Wuhu Ma’anshan Jianghai Intermodal Transport Hub and Hefei Jianghuai Intermodal Transport Hub; improve the hub collection and distribution system, and build 2Along the river,4 container and transportation highway projects along Huai, further open up"First kilometer"and"The Last Mile". Build a dry port hub, start construction of the transportation hub center of the high-speed rail new area in Susong County, and build a new Anqing West11 passenger transportation hubs and 5 freight hubs including Wuhu Baote Railway Logistics Comprehensive Base.

The second is to promote the intensive and efficient development of freight services.Vigorously develop inland river container transportation and consolidate expansion"One core and two wings"Container routes. Advancing bulk cargo"Gongzhan iron"Circular water", strive"molten iron"Container intermodal traffic growthMore than 10%. Complete the first batch"10 + 2"Acceptance of multimodal transport demonstration projects, and establishment of the second batch of demonstration projects. Vigorously develop air cargo, and strive to open Japan, South Korea, and Hefei– Beijing and other all-freighter routes, promote the establishment of local airlines, and expand the regular truck flight business between Hefei and Shanghai Airports. Strictly implement"green channel"TruckETC 15% off and other toll reduction policies. 100 township transportation stations with more than three functions have been newly built or renovated. The coverage rate of express delivery services in established villages has reached 85%. Speed up the construction of provincial network freight information monitoring systems, encourage the development of network freight platforms, and carry out network freight monitoring and evaluation.

The third is to accelerate the improvement of passenger service quality.Prioritize the development of public transportation and promote4 national public transportation cities and 11 priority public transportation demonstration cities were established, and the operation evaluation of Hefei Rail Line 4, the northern section of Line 5 and Wuhu Light Rail was done well. Encourage and guide the transformation of public transportation enterprises, support the development of customized passenger transportation, and continue to promote the transformation of road passenger transportation to urban and rural public transportation integration;Speed up the transformation of public transportation in towns and villages, and the proportion of public transportation in established villages will reach40% to promote the development of global public transportation.Launch the establishment of urban and rural transportation integration demonstration counties.Increase the application and promotion of new models and new products such as commuter shuttles and shared cars, and guide the promotion of enjoyment in the Hefei metropolitan area1-Hour commuter passenger service. Increase ETC issuance, vigorously promote ETC multi-scenario applications, and add more than 1 million ETC users.

(5) Focusing on deepening reform and accelerating the improvement of the industry’s modern governance capabilities

The first is to continue to deepen reform in key areas. Fully complete the formation of comprehensive law enforcement teams in cities and counties, and rationally divide the boundaries of law enforcement responsibilities.Establish and improve the comprehensive law enforcement operation mechanismPromote the implementation of the reform of the division of fiscal powers and expenditure responsibilities in the field of transportation, formulate a list of the division of fiscal powers and expenditure responsibilities in the field of water transportation management and maintenance; deepen the reform of the investment and financing system, and support transportation investment and financing enterprises to raise funds through distribution company bonds, medium-term notes, perpetual bonds and other channels; actively plan foreign-funded projects and strive for more foreign-funded loans. Actively strive for the amount of special project bonds for toll roads, and make full use of live special project funds, special project bonds and new financing tools. Make every effort to strive for the pilot reform of low-altitude airspace management. Improve the freight rate formation mechanism for cruise taxis, and encourage cities with conditions to actively explore the implementation of government-guided prices for cruise taxis.

The second is to promote the construction of government departments under the rule of law in depth. Issue implementation opinions on deepening the construction of government departments under the rule of law in transportation. Make overall plans for local legislative planning in the industry and speed up the legislative process of the "Anhui Provincial Waterway Regulations". Fully implement the three-year action to improve the quality of law enforcement personnel and continue to advance"Four basics and four modernizations"Construction, comprehensive promotion and application of the Ministry and the province to jointly build a comprehensive administrative law enforcement management information system (Phase II). Compile and implement administrative inspection lists and comprehensive administrative law enforcement lists. Do a good job"eighty-five"Popularization of lawWe shall earnestly strengthen the publicity and education of the Constitution, the Civil Code, and industry laws and regulations.

The third is to continue to optimize the business environment of the industry. Distribute a class of seafarers’ certificates of competence, special training certificates, etc4 provincial matters, adjusted"Ship welder examination qualification determination"For public service matters. Promote the decentralization of a number of high-frequency and convenient power matters that are conducive to grassroots undertaking and industry supervision, and strengthen interim and ex post supervision. In-depthimplement"Four get one service free" Double Thousand ProjectdeployDeepen the application of transportation electronic licenses and fully implement government services"Good bad review"System, actively promote government services"Inter-provincial general office"Consolidate"Credit Ministry of Transport"Create results and improve the construction of integrity system. Strictly standardize bidding supervision and maintain market order in transportation construction. promote application"Double random, one public"Internet+ supervision"and"Credit supervision", standardize the development of new business models. Actively participate in the construction of free trade zones in our province.

(6) Coordinate the development of safety and strictly prevent safety risks in the transportation industry

oneIt is necessary to do a good job in epidemic prevention and control. Improve the command and dispatch, emergency plan, and material security system of epidemic prevention and control, and formulate a winter and spring transportation classification and classification epidemic prevention and control work planEstablish and improve the emergency reporting system for major incidents, strengthen training and drills, and ensure timely and efficient emergency response.insist"person"thing"environment"With the same defense, strictly implement the prevention and control measures stipulated in the road and waterway epidemic prevention and control guidelines. Implement measures such as ventilation and disinfection of transportation tools and stations, passenger temperature measurement, and health code inspection. Strengthen the control of cold chain transportation and import high-risk non-cold chain transportation links, and establish cold chain transportation enterprises, vehicles, and personnel ledgers. Do a good job in the transportation of emergency materials. Strengthen entry personnel"Point-to-point, one-stop shop"Take delivery, do a good job in international ship docking operations and crew shifts. Make every effort to ensure the Spring Festival transportation service under the normalization of epidemic prevention and control.Continue to do a good job in regular prevention and control work such as contacting insurance, government agencies and schools.

twoIt is necessary to firmly maintain the bottom line of safe production.Strengthen the responsibility of transportation safety production, improve step by step after the reform of the safety committee under the overall guidance of the management industry must manage the new pattern of work safety"Concentrated year"Activities, continue to promote the task of rectification, focusing on the road transportation of hazardous chemicals, inland waterway ships involving sea transportation, ferry ferry and other safety centralized rectification, continue to carry out the special project action of adhering to the quality and safety red line of highway and waterway projects. Accelerate the construction of transportation safety supervision and emergency command information system, establish major risks and hidden dangers in the industry, key supervision objects"Electronic map"Organize and implement the census of natural disaster comprehensive risk highways and waterways, form a dual prevention system of risk prevention and control and hidden danger management, and resolutely curb the occurrence of major safety accidents.

The third is to consolidate and deepen the achievements of overloading and overloading governance"Fourteenth Five-Year Plan"Planning of super-site. Actively promote the off-site law enforcement pilot experience of Huaibei, Chuzhou, Tongling and other super-sites. Complete the construction of a networked super-site management information platform jointly built by the ministry and the province, accelerate the upgrade and transformation of super-site facilities and equipment, promote the networking sharing of site detection data and video information, and achieve the networking rate of super-site in the provinceMore than 90%. Dynamically adjust the province’s key supply supervision units, speed up the construction of the electronic capture system of fixed super stations, and promote the full coverage of electronic capture at fixed super stations. Improve the integrated law enforcement cooperation mechanism of the Yangtze River Delta, and carry out joint inter-provincial and inter-municipal regional super control actions such as three provinces and one city in the Yangtze River Delta and six Tongyi four cities on a regular basis.

Fourth, make every effort to maintain the stability of the industry. Actively preventvariousRisk, do a good job in ensuring the payment of migrant workers’ wages. Normally promote the fight against gangs and evil special projects to"9 ? 28"The accident and the passenger market chaos prompted by the provincial procuratorate’s procuratorial proposal should be the focus, and the transportation market chaos should be comprehensively cleared and the chaos management in key areas should be deepened.Ensure the safety and stability of the domestic and international logistics supply chain.Improve the transportation system for emergency materials"1 + 9"Emergency plan system, conduct exercises and drills on a regular basis. Consolidate and improve working mechanisms such as forecasting and early warning, risk research and judgment, and make every effort to do a good job in safety supervision and emergency protection during key periods such as extreme weather, major events, and holidays and flood seasons. To celebrate the founding of the PartyThe 100th anniversary will create a safe, stable and harmonious atmosphere.

Highlight technological innovation and deeply empower the development of smart green transportation

One is to promote the digital transformation of transportation.Complete the preparation of the "Overall Framework Design of Intelligent Transportation in Anhui Province", formulate standards and specifications for the exchange and sharing of transportation information resources, and launch a three-year action plan for smart transportation construction. Launch the pilot projects of Haining and Ningwu Smart Expressway and Wuhu Port Smart Port.Deepen the application research of new technologies such as big data and artificial intelligence in the field of comprehensive law enforcement supervision of road transportation,Support the development of autonomous driving demonstration applications.Construction of comprehensive traffic operation monitoring and coordination of command, networking, etc6 provincial government affairs information platforms, planning to promote the construction of 14 provincial government affairs information projects such as smart transportation big data centers, and accelerate the digitalization process of industry governance. Do a good job in information cyber security.

The second is to enhance the ability of transportation science and technology innovation. Support transportation leaders to form systematized and task-oriented innovation teams, and promote transportation intelligent manufacturing R & D centers, etc6 ministries and provinces to build science and technology innovation platforms, strengthen key core technology research, and promote"Highway Industrialization Intelligent Construction Technology Science and Technology Demonstration Project"Research on key scientific and technological projects to accelerate the industrialization of scientific and technological achievements. Strengthen the formulation of standards in key areas such as Yangtze River Delta regional standards and infrastructure, green environmental protection, and smart transportation.

The third is to promote green and low-carbon development of transportation. Actively implement the national transport action plan for peak carbon dioxide emissions. Strengthen the strict control and efficient use of space resources in transportation infrastructure, implement green design, green construction, and green operation, and promote the intensive conservation and utilization of resources in the field of transportation and ecological protection. Strengthen the promotion and application of new energy and clean energy vehicles, ships, etc., and the proportion of new energy buses in the new and replacement buses will reachMore than 80%. Strictly control the access of operating vehicles, and promote the pollution control of operating diesel trucks. Carry out green travel creation actions. Do a good job of dust control on highways and waterways. Strictly crack down on illegal cross-border transfer and dumping of solid waste and hazardous waste.

(8) Adhere to the strict word first and continue to purify the good political ecology of the industry

First, always put political construction first. Persistently learn to understand and implement the Supreme Leader’s thought on socialism with Chinese characteristics for a new era, in-depth study and implementation of the spirit of the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China and the instructions of the General Secretary of the Supreme Leader’s important speech on Anhui, strengthen"Four Consciousness"Firm"Four self-confidence"achieve"Two maintenance"Take not forgetting the original intention and keeping in mind the mission as the eternal task of strengthening the party’s construction and the lifelong task of all party members and cadresFurther promote the model organbuild,Continue to strengthen the construction of basic skills at the grassroots level.Solid development"Double contention and one creation" action,"pilot"Plan to enhance the vitality of grass-roots organizations and truly build grass-roots party organizations into a strong fighting fortress to promote the development of transportation.

The second is to comprehensively promote positive style and discipline"Live a tight life"Demand, practice economy and oppose waste. insist on correcting"Four Winds"Together with the new wind, persevere in implementing the spirit of the eight central regulations, and resolutely prevent the outstanding problems of rectifying formalism and bureaucracy. Implement the main responsibility of comprehensively and strictly governing the party, always put discipline and rules in front, and accurately use supervision and discipline"Four forms"Strengthen communication and coordination with the discipline inspection and supervision team in the office to accelerate the construction of"three no"Long-term mechanism. Adhere to no-restricted areas, full coverage, zero tolerance, continue to carry out political inspections, continuously strengthen audit supervision and rectification, investigate and deal with violations of discipline and laws together, persevere and unswervingly, to ensure political clarity and clean teams.

The third is to effectively strengthen the construction of the cadre and talent team. Continuously optimize the structure of the cadre team, coordinate the construction of the cadre echelon well, solidly promote the parallelism of job ranks, improve the assessment and evaluation mechanism, and encourage party members and cadres to perform their duties and responsibilities. Innovate the methods of cadre education, training and practical exercise, and carry out cadre training and education at multiple levels and in multiple forms through organizing transfer, off-the-job training, online training, transportation lectures, etc., to comprehensively improve party members and cadres"Seven abilities"Promote the construction of the new campus of Anhui Transportation Vocational TechAcademy, strengthen the training of professional and technical personnel, and do a good job in the evaluation of professional titles. Continue to do a good job in the work of retired cadres, and strengthen the improvement of group groups, united front, war readiness, foreign affairs, petitions and other work.

The fourth is to further enhance the soft power of the industry. Strictly implement the ideological work responsibility system, strengthen the construction and management of positions, and strengthen the monitoring and guidance of public opinion. Strengthen the construction and application of transportation finance media, and organize the development"Looking at Anhui along the expressway"And other theme publicity activities to tell the traffic story of the new era. Solidly do a good job in party building100th Anniversary Series Celebrations. Deepen"Smile service, warm transportation"Cultural brand effect, promoting volunteer service branding, cultivating advanced models in the industry, giving play to the role of advanced models in demonstration and encouragement, continuously boosting the energy of the organs and establishing a good image of transportation.

　　Zhang Jun, Sina Technology

　　"When I left Meizu for a while, I saw some products, especially when I saw other people holding these products, and I was deeply hesitant. I vowed to change," Huang Zhang, who returned to Meizu, told Yang Zhe, Meizu’s senior vice president. "If a product does not have Buddha nature, I will never allow it to appear."

　　"Change" is the key word for Huang Zhang’s return in 2014 and 2017. The difference is that Meizu in 2014 faced a change from small and beautiful to popular, while Meizu now encounters a change from too popular to return to its original intention.

　　After Meizu announced the strategy of introducing capital and expanding its product line in 2014, it quickly increased the sales volume from 4.40 million units to 20 million units in 2015, but the crazy expansion also brought the side effect of huge losses of over 1 billion yuan. In 2016, Meizu launched 14 consecutive products, but the annual sales increased by only 2 million units year-on-year.

　　In February 2017, Huang Zhang, who was regarded as the soul of Meizu, came out again, and his prescription was to create a dream machine: Meizu 15/15 Plus.

　　The "only one" brand concept put forward by Meizu recently is similar to the original beauty of wabi-****, and it is still the usual Buddha-like yellow seal style. However, the yellow chapter who came out of the mountain for the second time is no longer the pure paranoid product maniac. The dual-brand strategy of Meizu and Meizu not only gives itself the opportunity to try high-end and return to its original intention, but also leaves a basic sales trump card as a way back.

　　Meizu ushered in the 15th anniversary of its establishment this year, and Huang Zhang’s dream machine will also be officially unveiled in the spring. Can Meizu usher in a new life under the leadership of Huang Zhang in 2018?

　　Crisis resurfaces

　　Similar to 2014, when Huang Zhang announced his return in 2017, Meizu was facing an existential crisis.

　　In 2014, Xiaomi, which was established only 4 years ago, topped the Chinese smartphone market with 61.12 million sales in the Internet mobile phone model. Also in this year, Xiaomi completed a new round of financing of 1.10 billion US dollars, with a valuation of 45 billion US dollars.

　　At that time, Meizu, which had been established for more than 10 years, was still a family-owned enterprise, and the sales of smartphones remained at the level of millions for many years. At the same time, under the fierce external competition, Meizu also experienced crises such as the exodus of executives and the turnover of employees.

　　In February 2014, after Bai Yongxiang, Li Nan, Yang Yan and other executives showdown the crisis facing Meizu, Huang Zhang, who had always believed that he could solve everything by doing a good job in products, finally "realized it". In his internal speech on the day of return, he declared that he would lead Meizu to create an era of more rapid development. "We will make appropriate financing, the main purpose is to implement the employee stock option system, followed by allowing the marketing department to have more resources to increase marketing activities, and to introduce more talents."

　　However, shortly after his return, Huang Zhang once again faded out of day-to-day management, and the change plan he set out empowered executives to implement it.

　　In the following July 2014, February 2015 and October 2016, Meizu conducted multiple rounds of financing, including Alibaba, Tianyin Holdings, etc. In terms of product rhythm, Meizu also changed the style of a mobile phone in the previous year. In 2014, it released 7 products and established a new Meizu sub-brand. The overall sales volume reached 4.40 million units that year; in 2015, it released 6 products and launched a PRO series targeting high-end people. Sales jumped to more than 20 million units that year, an increase of 350% year-on-year.

　　However, in 2014 and 2015 consecutive aggressive expansion strategy also brought the sequelae, 2015 Meizu net loss of more than 1 billion yuan, the company’s total debt of nearly 8.90 billion yuan, total net assets – 1.60 billion yuan; 2016 Meizu released 14 consecutive products, but the annual sales only increased 2 million to 22 million units, did not complete the target of 25 million units, while the first half of the net loss of 300 million yuan, the company’s total debt nearly 2.70 billion.

　　In early 2016, Huang Zhang made a rare appearance at Meizu’s annual meeting and put forward the goal of "stabilizing growth, generating profits, and advancing to the IPO". Meizu then launched a 5% layoff plan. These measures also began to bear fruit, and Meizu achieved a turnaround in 2016.

　　In February 2017, in the context of the Meizu crisis still not fully reversed and the 15th anniversary of its establishment in 2018, Huang Zhang announced on Weibo that he would re-emerge from the mountain to create the dream machine in his heart – Meizu 15/15 Plus.

　　Reinventing Meizu

　　Unlike the return in 2014, Huang Zhang no longer became a hands-off shopkeeper after setting a grand strategy, but personally reformed Meizu in terms of organizational structure, products, and channels.

　　One month after the handover, Meizu increased the number of layoffs from 5% to 10%.

　　Three months after the return, Meizu underwent a major organizational restructuring. Huang Zhang served as the chairperson and CEO of Meizu and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. The intention of this adjustment is obvious. Huang Zhang personally manages the Meizu business division, and soon poached Yang Zhe, who has successfully built Huawei’s high-end brand perception, as senior vice president and general staff, responsible for the marketing of the Meizu brand, intending to make the Meizu brand in the high-end product line. The Meizu brand is in charge of Li Nan. Li Nan quoted Huang Zhang in an interview with the media as saying that Meizu is his own dream, but Meizu also has to bear a quantity requirement.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In terms of channels, Bai Yongxiang previously revealed in an interview with Sina Technology that one of Huang Zhang’s big decisions after returning to the company’s daily work in 2017 was that Meizu would gradually establish a national provincial model. "For the Meizu brand, in order to better display our products, better serve users, and better provide various environments, we will create a relatively closed offline sales system under the framework of provincial generation."

　　Li Nan also told Sina Technology that although the two brands Meizu and Meizu need to be cut in the long run, they still need to cooperate with each other in products and channels in the short term. He revealed that in terms of products, Huang Zhang will personally control the product definition and design of Meizu and Meizu, and the products of the two brands will have a certain distinction. In terms of channels, Meizu will upgrade the existing channels of more than 2,000 specialty stores together with Meizu and accessories departments.

　　At the same time, not only is the Meizu brand going high-end, but the Meizu brand will also increase its price.

　　At the Meizu brand communication meeting on January 15, Huang Zhang’s personal belief rose to corporate belief. Yang Zhe officially announced the Meizu brand concept after Huang Zhang’s decision: the only one is to return to the original intention and let Meizu return to Meizu. Yang Zhe said that the Meizu brand is more focused on the high-end market, facing business, government and enterprise, high-end and elite people, to create a different brand perception. He also revealed that Huang Zhang’s dream machine will be officially released this spring.

　　As for the Meilan brand, Li Nan told Sina Technology that under Huang Zhang’s personal control, Meilan’s products will be more aggressive next year. Meilan’s highest matching hopes to hit 2,499 yuan in the future, "but how high it should be has not yet been determined, and it is currently being discussed with Huang Zhang."

　　Can it be reborn?

　　Nearly a year after Huang Zhang’s return, the adjustment to Meizu has begun to bear fruit. However, Meizu’s 2017 under Huang Zhang’s leadership was not entirely smooth, such as the annual flagship Pro7 suffered a sales storm and the trend that Meizu Meizu missed the full screen.

　　The Meizu PRO7 was released five months after Huang Zhang’s return. Its main feature was the use of a dual-screen design. In terms of processors, although Meizu had reached a settlement with Qualcomm as early as the end of 2016, the product was equipped with MediaTek’s Xili P25 and Xili X30 processors, priced at 2880 yuan and 3580 yuan at the same time.

　　In the craze of full-screen popularity in 2017, Meizu was one of the few mainstream manufacturers that did not follow up. Although the design of the picture screen is also very innovative, the market space of PRO7 is extremely limited in the context of Apple, Samsung, Xiaomi, OPPO, vivo, Huawei and other mainstream manufacturers launching full-screen flagships. At the same time, MediaTek processors have also attracted doubts, and Li Nan has to admit that in flagship products or high-priced products, MediaTek’s reputation has indeed encountered huge challenges. As of now, the official price of the Meizu PRO7 standard version has dropped to 1999 yuan, a decrease of nearly 1,000 yuan.

　　For Huang Zhang’s dream machine Meizu 15/15 Plus this year, Yang Zhe revealed at the recent Meizu brand communication meeting that every detail of this product is controlled by Huang Zhang from start to finish, and 90% of the parts are customized. For example, in order to look comfortable, the screen size is customized. "In today’s situation where the screen is in short supply, customization is required, and there is no semicolon. In the age of industrialization, customizing a product, if it sells well, it will sell well. If it doesn’t sell well, it will be smashed in the hand."

　　Although Yang Zhe and Li Nan both expressed confidence in Huang Zhang’s personal products, in the current environment of such rapid changes and intense competition in the smartphone industry, it is undoubtedly risky to place all your hopes on a certain person or product.

　　In addition, Meizu in 2018 will also usher in a key node for its IPO.

　　In August 2014, Bai Yongxiang revealed in an interview with Sina Technology that Meizu has developed a plan to list within 5 years. In August 2017, Meizu entered the list of listed reserve enterprises in Zhuhai High-tech Zone, and planned to be listed on the growth enterprises market.

　　The growth enterprises market sets two quantitative performance indicators for the issuer to choose: the first indicator requires the issuer to make continuous profits in the last two years, and the net profit accumulated in the last two years is not less than 10 million yuan, and continues to grow; the second indicator requires the last year of profit, and the net profit is not less than 5 million yuan, the last year of operating income is not less than 50 million yuan, and the growth rate of operating income in the last two years is not less than 30%.

　　Meizu achieved a turnaround in 2016, but did not announce the specific profit scale; in 2017, sales exceeded 20 billion, an increase from last year, and the official said it maintained a stable profit, but did not announce specific profits.

　　Meizu also said that it will achieve double-digit growth rate in 2018, which is still under certain pressure in the context of the overall decline of China’s smartphone market and more intense competition. The effect of the two structural adjustments led by Huang Zhang in 2017 in terms of increasing revenue and cutting costs, entering the high-end and expanding overseas markets remains to be seen.

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