Guangdong Provincial People’s Government on Promoting High-tech Industrial Development Zone

Opinions on high-quality development

Yuefu [2019] No.28

People’s governments at the local level and listed, people’s governments of counties (cities, districts), departments and institutions directly under the provincial government:

　　In order to thoroughly implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era and the spirit of the 19th National Congress of the Communist Party of China, thoroughly implement the spirit of the important speech and instructions of the General Secretary of the Supreme Leader to Guangdong, thoroughly implement the innovation-driven development strategy, effectively stimulate the new round of innovation and development vitality of high-tech industrial development zones (hereinafter referred to as high-tech zones), promote the high-quality development of high-tech zones, and give full play to the leading, demonstrating and radiating role of high-tech zones, the following opinions are put forward.

　　I. General requirements

　　(1) Development ideas.With the goal of improving the development quality and efficiency of high-tech zones, with the direction of developing high technology and realizing industrialization, we will persist in deepening reform, innovation leading, green intensive, open coordination and characteristic development, optimize the layout of high-tech zones in the province around the construction of a new regional development pattern of "one core, one belt and one district", innovate the development system and mechanism of high-tech zones, make every effort to promote industrial transformation and upgrading, comprehensively enhance the ability of scientific and technological innovation, and strive to build a world-class industrial development ecology and innovation and entrepreneurship ecology. Efforts will be made to build the High-tech Zone into an innovation-driven development demonstration zone, an emerging industrial cluster, a leading zone for transformation and upgrading, and a pioneering zone for high-quality development, so as to form a new growth pole for the regional economy and provide strong support for the construction of a modern economic system in our province.

　　(2) Target requirements.By 2022, the province will achieve full coverage of state-level high-tech zones, and more than 40 provincial-level high-tech zones will be newly laid out. The comprehensive development quality of high-tech zones will be significantly improved, further enhancing its leading and supporting role in the province’s economic and social development. High-tech Zone’s operating income exceeds 6 trillion yuan, research and development (R&D) funds account for more than 10% of regional GDP, and the number of high-tech enterprises and the output value of high-tech products account for more than 50% of the province. The investment intensity of the project and the industrial added value, tax revenue and labor productivity above designated size per unit area have reached the national leading level, and the labor productivity of all employees has reached more than 280,000 yuan/person; The number of new invention patents granted per 10,000 people exceeded 90, and the energy consumption per 10,000 yuan of industrial added value dropped to 0.17 tons of standard coal. By 2030, the innovation-driven development of high-tech zones in the whole province will be at the forefront of the country, and the level of economic and social development and international competitiveness will be greatly improved, making it an important hub and backbone for serving Guangdong-Hong Kong-Macao Greater Bay Area and participating in global scientific and technological cooperation.

　　Second, optimize the layout of high-tech zones

　　(three) to promote the full coverage of national high-tech zones.Strengthen the overall planning and guidance for the creation of national high-tech zones, increase the support of policies and funds, promote the accelerated convergence of regional innovation resources and emerging industries, and enhance the ability of high-tech zones to support regional economic and social development. Strengthen the main responsibility of cities to create national high-tech zones, and effectively improve the independent innovation ability and industrial competitiveness of high-tech zones.

　　(four) the new layout of the construction of a number of provincial high-tech zones.Relying on the existing development zones, we will build a number of provincial-level high-tech zones in the new layout of counties in the province to support and lead the innovation-driven development of counties. Support the innovative development of emerging industrial parks by creating provincial high-tech zones, and support traditional industrial parks to accelerate transformation and upgrading by creating provincial high-tech zones.

　　(5) Strengthen the radiation-driven role of high-tech zones.Support national-level high-tech zones and provincial-level high-tech zones with high development level to integrate or host industrial parks and towns and streets with adjacent locations, similar industries and scattered distribution, explore the mechanism of resource sharing and interest balance, and radiate and drive the innovation and development of surrounding areas; The GDP of the integrated or managed industrial parks and towns and streets, and the fiscal revenue of cities and counties can be divided according to the principle of territoriality. Implement "one district and multiple parks" and strengthen the overall coordination and policy extension coverage of the main park to the sub-parks.

　　Third, improve the innovation ability of high-tech zones

　　(6) Enhance the capacity of supporting regional collaborative innovation and development.High-tech zones in the core area of the Pearl River Delta should speed up the upgrading of knowledge innovation and technological innovation capabilities, expand innovative industrial clusters with international competitiveness, and speed up the construction of world-class high-tech parks. Among them, Guangzhou and Shenzhen high-tech zones should benchmark domestic and foreign advanced parks and take the lead in building high-quality development pioneers and experimental zones. High-tech zones in coastal economic zones should gather high-end innovative resources extensively, and actively build characteristic parks and professional parks for regional innovation and development around expanding the real economy and promoting the high-end development of manufacturing industry. Among them, Shantou and Zhanjiang High-tech Zones should enhance their ability to support and lead regional development and become new growth poles of high-tech industries. High-tech zones in the northern ecological development zone should focus on scientific and technological innovation, improve resource utilization efficiency and environmental protection level, develop economic models and advantageous industries that are compatible with ecological functions, and build functional parks and demonstration parks with ecological priority and green development.

　　(seven) layout and construction of science city.Support qualified high-tech zones to build a science city with high standards, or incorporate the science city outside the zone as a whole through sub-parks, docking and introducing national strategic scientific and technological forces, and building a full-chain R&D system that runs through basic and applied basic research and emerging industrial technology research. Optimize the layout of major scientific research platforms, and give priority to the layout of newly-built colleges and universities and high-level scientific and technological innovation platforms in national high-tech zones. Guarantee the land use index of major platforms such as major scientific and technological infrastructure in the Science City, and the scale of land use for its supporting facilities shall be solved by the local government as a whole.

　　(eight) the construction of university science park.Focusing on the industrial characteristics of high-tech zones, we will promote universities with strong scientific research strength to build characteristic and specialized university science parks in high-tech zones, promote the combination of comprehensive intellectual resources of universities and the superior resources of the parks, and create a core platform for joint industrial co-construction, technical research, personnel training, innovation and entrepreneurship. University science parks above the provincial level enjoy the same policy treatment as local incubators.

　　(9) Building a high-level scientific and technological innovation platform.Build platforms such as National Technology Innovation Center, National Engineering Research Center, National Industrial Innovation Center and National Manufacturing Innovation Center. National laboratories, provincial laboratories, major scientific and technological infrastructure, new research and development institutions and other major platforms are given priority in national high-tech zones. We will expand and improve technology transfer institutions, industrial technology innovation alliances, academician workstations, Post-Doctoral Research Center and other innovative carriers.

　　(ten) to strengthen key core technology research.Support innovative enterprises in high-tech zones to actively participate in major national science and technology projects and key R&D plans, extensively undertake provincial basic and applied basic research funds and R&D plans in key areas, and build high-tech zones into the main positions and gathering areas for promoting basic research and common key technology research, major technological breakthroughs and subversive innovations.

　　(eleven) deepen the innovation cooperation between Guangdong, Hong Kong and Macao.High-tech zones should play a core supporting role in the construction of the Guangzhou-Shenzhen-Hong Kong-Macao Science and Technology Innovation Corridor, further deepen the cooperation in science and technology innovation between Guangdong, Hong Kong and Macao, promote the organic integration of mainland industries and market advantages with the scientific research and information advantages of Hong Kong and Macao, and promote the transformation of cross-border scientific and technological achievements. Layout and construction of scientific and technological information integration platform, joint laboratory, Guangdong, Hong Kong and Macao youth innovation and entrepreneurship base, and expand new space for scientific and technological cooperation with Hong Kong and Macao. Support high-tech zones to participate in international scientific and technological cooperation and international science projects, and explore the joint construction of overseas parks.

　　Fourth, expand high-tech industries

　　(twelve) gathering high-tech enterprises.Support high-tech zones to build high-tech enterprise clusters around leading industries, and constantly improve the concentration of high-tech enterprises in the park. Encourage the platform transformation of key leading enterprises, build an innovation and entrepreneurship ecosystem for large enterprises, and incubate and cultivate high-tech enterprises in the upstream and downstream of the industrial chain. Formulate policies to support high-tech enterprises, support the R&D capacity building of high-tech enterprises, promote the gathering of high-quality innovative resources to high-tech enterprises, and cultivate high-growth high-tech enterprises.

　　(13) Expand strategic emerging industries.Strengthen innovation service ability and optimize innovation and entrepreneurship ecology. Aiming at the new generation of information technology, high-end equipment manufacturing, green and low-carbon, biomedicine, digital economy, new materials, marine economy and other strategic key areas, we will realize the transformation from attracting investment to attracting talents and attracting talents, and from epitaxial growth to endogenous growth. Actively explore and innovate management methods suitable for the development of new technologies, new products, new formats and new models, organize the implementation of application demonstration projects and projects, take the initiative to undertake major national scientific and technological achievements transformation projects, promote the transformation and industrialization of outstanding achievements of strategic emerging industries in high-tech zones, and continuously expand innovative industrial clusters.

　　(14) Accelerate the transformation and upgrading of traditional industries.In-depth implementation of a new round of industrial technological transformation, through measures such as optimizing the functions of the park, strengthening the industrial chain, supporting major projects, supporting scientific and technological research and development, and "changing cages for birds", the traditional advantageous industries will be promoted to the middle and high end. Implement green manufacturing pilot demonstration projects, build a green manufacturing system, and cultivate a number of green factories, green parks, green products and green supply chains in high-tech zones. Establish a higher technology access threshold and formulate a stricter production capacity list of backward products, resolutely eliminate backward enterprises with high pollution, high emissions, high energy consumption and high risks, and strictly control the transfer of low-end industries to high-tech zones in Guangdong, East and West.

　　(fifteen) improve the incubation system.Encourage leading enterprises in the industry, universities, scientific research institutes and other subjects to build specialized incubators and create space in high-tech zones. Support high-tech zones to revitalize idle places and build innovative and entrepreneurial carriers with strong entrepreneurial culture. Encourage the development of corporate headquarters, professional parks and other types of accelerators. Improve technology and finance’s service system, attract well-known technology and finance institutions at home and abroad to settle in high-tech zones, and guide social capital to invest in emerging industries in high-tech zones.

　　(sixteen) to carry out industrial co-construction in high-tech zones.We will promote pairing assistance and industrial co-construction between the Pearl River Delta High-tech Zone and the Guangdong, East and West High-tech Zones, improve the cooperation mechanism of cooperative co-construction, industrial co-education and benefit sharing, and improve the level of park co-construction. Support qualified high-tech zones to actively explore industrial cooperation modes such as co-construction, joint-stock cooperation and trusteeship construction, improve the GDP accounting and tax sharing system of co-construction parks, and form a long-term mechanism of responsibility sharing, benefit sharing and win-win cooperation.

　　V. Deepening the structural reform of high-tech zones

　　(seventeen) optimize the management system.As a high-tech zone dispatched by the local government, the high-tech zone management institution should strengthen overall coordination with the administrative region government, adhere to the principle of streamlining and high efficiency, fully rely on the local government to carry out social management, public services and market supervision, reduce the number of departments stationed in the high-tech zone, and gradually straighten out the relationship between the high-tech zone and the towns and streets under its custody. High-tech zones merged by high-tech zone management agencies and administrative district governments should further improve the setting of government functions in combination with the development orientation of high-tech zone economic functional zones. For the high-tech zone jointly built by regional cooperation, both parties should straighten out the management, investment and distribution mechanisms. High-tech zones should further strengthen the functions of scientific and technological innovation, industrial promotion, talent introduction and training, and the internal institutions can be dynamically adjusted according to the needs within the approved amount and submitted for approval according to procedures.

　　(eighteen) deepen the reform of the cadre and personnel system.Give the High-tech Zone the autonomy to select and employ people in the approved staffing. Except for the cadres directly under the local government, the High-tech Zone will decide the deployment, management, welfare treatment, appointment and dismissal, rewards and punishments of the administrative and public institution staff in the High-tech Zone according to the general staffing issued by the local organization and staffing department in accordance with relevant regulations. According to the relevant policies and regulations of the state, non-civil servants below the leading group of High-tech Zone and the staff of administrative units that do not refer to the Civil Service Law are allowed to explore and implement the performance-based salary system of "more work and more rewards" with the approval of the local party committee and government.

　　(nineteen) to deepen the reform of streamline administration, delegate power, strengthen regulation and improve services.According to the actual needs of the positioning and development of economic functional zones, delegate or entrust more provincial and municipal economic management authority to high-tech zones according to law. According to the principle that it is really necessary and can be effectively undertaken, the provincial economic management authority given to the China (Guangdong) Pilot Free Trade Zone will be given to the national high-tech zone. Decentralize or entrust matters such as filing of enterprise investment projects and pre-examination of land for construction projects within the scope of provincial management authority to national high-tech zones. For provincial-level science and technology projects, the administrative departments of science and technology in national high-tech zones are given management authority. Vigorously promote the reform of the examination and approval system of engineering construction projects within the scope of national high-tech zones, and carry out the whole process and full coverage reform of the examination and approval system of engineering construction projects. Deepen the reform of the administrative examination and approval system, implement the negative list of market access, and create a good business environment that is international, market-oriented and legalized and conducive to the development of the private economy.

　　(twenty) innovative construction and operation mode.High-tech zones should explore the market-oriented mode of construction, operation, investment promotion, management and park services, support enterprises of various ownership as the main body, invest in the construction and operation of high-tech zones in accordance with relevant state regulations, or host high-tech zones and enjoy relevant policies of high-tech zones. Encourage the government and social capital to cooperate to jointly promote infrastructure construction and provide public services in high-tech zones. Encourage social capital to invest in the construction and operation of characteristic industrial parks in high-tech zones, and actively explore the development model of cooperative parks.

　　(twenty-one) to strengthen the leading role of the Pearl River Delta National Independent Innovation Demonstration Zone.The Pearl River Delta National Independent Innovation Demonstration Zone should strengthen the reform of institutional mechanisms and policies, and strengthen the linkage development with China (Guangdong) Pilot Free Trade Zone and the national comprehensive innovation reform experiment. Further enhance the driving capacity of the Pearl River Delta High-tech Zone as the core area of the Pearl River Delta National Independent Innovation Demonstration Zone, identify the development orientation, make every effort to improve the level of scientific development, strive for comprehensive reform and innovative development-related policies to be tried first in the national high-tech zone, and promote the superposition, integration and innovation of relevant reform measures in the China (Guangdong) Pilot Free Trade Zone in the high-tech zone.

　　Sixth, optimize the allocation of resources in high-tech zones

　　(twenty-two) improve the land use policy.Effectively guarantee the supply of land, and the municipal governments at or above the local level will give a moderate tilt to the high-tech zone when arranging the annual new construction land index. Strengthen land security for public supporting services and infrastructure construction in high-tech zones, increase the proportion of land for productive services, and appropriately increase the supply of land for life services. Actively promote the construction of multi-storey standard factory buildings in high-tech zones and make full use of underground space. After the high-standard factory buildings and industrial buildings built in the High-tech Zone are confirmed by the local municipal government at or above the prefecture level to have a plot ratio of more than 2.0 and an application is made, the planned land use indicators can be returned by the provincial natural resources department. Give priority to the application for forest land use and sea use of key scientific and technological innovation projects such as major scientific and technological infrastructure, provincial laboratories and provincial new R&D institutions in high-tech zones.

　　(twenty-three) support the use of the "three old" transformation policy to build a carrier of innovation and entrepreneurship.Incubators, creative spaces, new R&D institutions, laboratories, etc. in high-tech zones that meet the transformation conditions of "three old" and are recognized by the administrative departments of science and technology at the prefecture level and listed after the transformation can improve the procedures for construction land according to the provincial "three old" transformation policy. If the original land owner in the high-tech zone uses the existing scientific research and industrial land to build an incubator project and meets the conditions of "three old" transformation, he can provide land by agreement, and can implement differentiated land prices according to the restrictions on renting and selling; After the incubator is divided with the consent of the planning department, its carrier houses can be divided, registered, transferred and rented according to the fixed boundaries such as buildings and floors. If the use of industrial land does not change and the floor area ratio is improved, there is no need to pay back the land price.

　　(twenty-four) to promote the integration of production and city development.Strengthen the organic connection between the construction of high-tech zones and the construction of urban infrastructure and public service facilities, and realize the regional integration layout and linkage development. Efforts will be made to improve the informatization level of high-tech zones and accelerate the construction of smart parks. Support all localities to build property-based or leased talent apartments in high-tech zones in accordance with the principles of job-housing balance, nearby construction and targeted supply. We will improve the supporting functions of cities such as business, leisure and residence, and build a new space suitable for all kinds of innovative and entrepreneurial people to communicate, exchange and associate. Reasonably determine the proportion of supporting facilities and residential land, strictly control the tendency of real estate, and resolutely prohibit real estate development in the name of developing high-tech industries.

　　(twenty-five) increase financial input.Give national high-tech zones and qualified provincial high-tech zones the first-level financial management authority. Encourage all localities to list according to the financial contribution and land transfer income paid by the high-tech zone, and give certain awards to the high-tech zone. Set up funds for the development of high-tech zones and high-tech enterprises to enhance the industrial agglomeration and public service capabilities of high-tech zones. Give inclined support to the creation of national high-tech zones and the construction of provincial high-tech zones in eastern and western Guangdong in terms of innovative resource layout and financial support.

　　(twenty-six) to strengthen the construction of cadres.The main leaders of the high-tech zone management institutions are the leading members of the local party and government, and the responsible comrades of the local administrative department of science and technology are also the leading members of the high-tech zone management institutions. Broaden the channels for selecting and employing people, and implement special posts, special salaries and special posts for high-level management talents and special talents who are in urgent need of attracting investment and professional posts. Flexible use of scientific and technological expert service groups and other forms, select and send high-quality cadres and talents such as provincial organs, universities, scientific research institutes, provincial enterprises and relevant units of Zhongzhi in Guangdong to work in high-tech zones.

　　(twenty-seven) improve the innovative service system.Optimize the talent service system, innovate the mechanisms of talent incentive, evaluation, mobility and service, and support high-tech zones to explore and implement talent introduction modes such as "one thing, one discussion", accurate industry talent introduction and global flexible talent introduction. Establish and improve the supporting role of venture capital in high-tech zones, guide venture capital and venture capital to strengthen financial support for high-tech enterprises. Build a full-chain intellectual property service system, promote enterprises to implement intellectual property management norms, introduce high-level intellectual property service institutions, establish and improve the intellectual property application and protection system in high-tech zones, and support national high-tech zones to create national intellectual property pilot demonstration parks.

　　Seven, strengthen the organization and management of high-tech zones.

　　(twenty-eight) standardize the management of high-tech zones.Promote the revision of the Measures for the Administration of High-tech Industrial Development Zones in Guangdong Province, and standardize the whole process management of the establishment, expansion, transfer, renaming, evaluation, rewards and punishments of provincial-level high-tech zones. Support development zones that are not included in the national development zone audit announcement catalogue and have good industrial base and innovation ability to create provincial high-tech zones. High-tech zones should work out development plans, enhance the scientificity and authority of the plans, and realize "multi-regulation integration".

　　(twenty-nine) to strengthen the evaluation and monitoring.State-level high-tech zones should make up the shortcomings according to the evaluation and monitoring indicators of state-level high-tech zones, and achieve continuous improvement in the national ranking. Improve the comprehensive evaluation and monitoring system and statistical system of high-tech zones, link the evaluation and monitoring results with reward and punishment measures, and reward high-tech zones with high ranking and obvious progress; For national-level high-tech zones that have obviously regressed or provincial-level high-tech zones that have been ranked in the bottom three for two consecutive years, we will give warnings, make rectification within a time limit, and interview the main responsible persons of the local party committees, governments and high-tech zones.

　　Promoting the high-quality development of high-tech zones is a concrete measure for our province to implement the spirit of the important speech and important instructions of the Supreme Leader General Secretary to Guangdong, and it is an important starting point for promoting high-quality economic development, building a modern economic system and implementing the innovation-driven development strategy. All localities, departments and high-tech zones should attach great importance to it, plan scientifically, make full use of the good resources and conditions of high-tech zones, constantly solve the problems that restrict the innovation and development of high-tech zones, and create a new situation of high-quality development of high-tech zones in our province with new and greater achievements.

　　Attachment: Table of Division of Key Tasks

people’s government of guangdong province

March 18, 2019

According to the website of the Ministry of Industry and Information Technology on the 9th, during the Spring Festival (January 31, 2022 — February 6), the communication industry earnestly implemented the deployment and requirements of communication support for the Spring Festival and the Winter Olympics to ensure the safe and stable operation of the communication network and create a good environment for digital consumption.

First, mobile data traffic continued to grow rapidly.

The Spring Festival of the Year of the Tiger coincides with the opening of the Winter Olympics, with a strong festive atmosphere. The new way of digital life covers all kinds of social, entertainment and consumption scenes. Driven by this, the mobile Internet access traffic reached 4.349 million TB(1TB=1024GB) in the seven days of the Spring Festival holiday, an increase of 21.7% compared with the seven days of the Spring Festival in 2021, and the growth rate exceeded 20% for three consecutive years; Among them, the first two days of January 31st and February 1st were the peak hours, and the mobile Internet access traffic on that day was 589,000 TB and 654,000 TB, respectively, up by 18.2% and 18.6% year-on-year. At the same time, the substitution of mobile Internet services for calls and short messages has become more apparent. In the seven days of the Spring Festival holiday, the national mobile phone billing time totaled 53.17 billion minutes, down 3% compared with the seven days of the Spring Festival last year. The number of mobile short messages sent nationwide was 20.75 billion, down 2.1% compared with the seven days of the Spring Festival last year, of which the number of mobile short messages sent on January 31st and February 1st was 3.87 billion and 2.95 billion respectively.

Second, take multiple measures to ensure the safe and stable operation of communication networks.

During the Spring Festival guarantee period, basic telecommunications enterprises have invested a total of 237,000 support personnel and more than 30,000 vehicles, and adopted special support measures for epidemic prevention and control, key areas and key routes for holiday activities, including: making plans to deal with personnel flow and centralized business growth, and optimizing network resources allocation and expansion in advance; Do a good job in the service, installation and maintenance of the business hall to ensure the smooth demand of the physical business channels and the timely response of the maintenance channel services; Strengthen inspections and inspections, during which more than 400,000 kilometers of trunk optical cables were inspected and more than 4,600 kilometers of submarine cables were patrolled; Strictly implement the "7×24 hours" special person on duty and the "zero report" system of security incidents, and carry out special monitoring of network security in key areas. Especially during the opening ceremony of the Winter Olympics, based on the unified deployment of the Ministry of Industry and Information Technology, basic telecommunications enterprises cooperated closely with relevant units to successfully complete the tasks of communication guarantee and network security, and achieve the goal of "zero failure" and "zero loopholes".

Third, innovative services continuously improve the user experience

During the Spring Festival, basic telecommunications enterprises actively took measures to benefit the people and facilitate the people, launched cross-regional and off-site integration services for returnees, carried out local New Year traffic gifts for migrant workers, and launched preferential products for the left-behind elderly in rural areas. In terms of improving user experience, efforts should be made to reduce the wireless drop rate of key scenes; Ensure that Internet TV is not stuck during the Spring Festival; Realize the commercial live broadcast of 5G+8K+AVS3 (the third generation audio and video coding technology), and the performance is improved by 40% compared with the international video coding standard (HEVC); Promote the application of high dynamic range video technology in the mobile live broadcast of the Winter Olympics, with the brightness of the picture increased by 40 times and the color range increased by 72%. In terms of innovative services, China Telecom has joined hands with CCTV to create a slow live broadcast activity of "Don’t go home during the New Year, see your hometown on the cloud" and start the "cloud returning home" craze; China Mobile Company provides artificial intelligence real-time subtitle service during the Winter Olympics, and provides artificial intelligence watching experience on the "Mi Mi Video" APP; China Unicom has optimized the digital rural service cloud platform to provide smart rural management and accurate epidemic prevention and control services for more than 140,000 administrative villages.

Liu Ye accepted an exclusive interview with 1905 Film Network.

Special feature of 1905 film network Liu Ye has been very busy recently: recording a variety show called "The Birth of an Actor", in which he not only acts as a mentor to comment on players, but also plays scripts and roles challenging various routes from time to time; At the beginning of the month, Changying Group and Yaolai reached a strategic cooperation, and Liu Ye’s film director’s debut "Touching Jin Jun" was officially announced immediately; In the past week, he flew to Australia on the other side of the ocean and participated in the Asian unit award of "AACTA Aita Awards" as a judge.

　

During the intermission of the award ceremony, we also had a brief chat with Liu Ye about his current and upcoming work.

　

Liu Ye

In the summer of 2018, "Touching Jin Jun" started to consider inviting "the birth of an actor" players.

　

For some time, many mainland actors seeking breakthroughs have chosen the road of "acting well and guiding". Like his peers, Liu Ye expressed his desire to be a director a long time ago, and now, this desire is infinitely close to realization.

　

At the beginning of this month, Changying Group signed a strategic cooperation agreement with Yaolai Group. Among them, the film project "Touching Jin Jun", which was adapted from the big IP "Ghost Blowing Lights" series, surfaced. Liu Ye will be the first director in this work, and Jackie Chan will be the producer to escort it and play a role in it. The first novel challenges the big-scale production of magical themes. Liu Ye admits that he also had concerns: "I originally wanted to make a smaller one (scale), but Jackie Chan and investors think it is ok, so I say you just have to trust me."

　

And everyone’s trust and expectation for Liu Ye doesn’t stop there. As early as the most popular period of IP film adaptation, many people mentioned Liu Ye when talking about the "Ghost Blowing Lights" series, thinking that he was very suitable for the hero in the original work. After the N version of Hu Bayi appeared in various movies and online dramas, does Liu Ye intend to personally end up in the "Ghost Blowing Lights" directed by himself?

　

In the interview, he kept his mouth shut, saying that he could not expose the role candidate for the time being. However, the variety instructor is not in vain. Liu Ye revealed: "When I choose an actor, I first consider the play, which is attractive to the audience. There are several actors I like very much in The Birth of an Actor. As a director myself, I will consider looking for them (joining). " It is reported that "Touching Gold" will be officially launched in the summer of 2018, and it is expected to land in the cinema in 2019.

　

China filmmakers’ international presence is increasing, and they plan to cooperate with Australian later companies.

　

On the evening of December 6th, local time in Sydney, Liu Ye appeared on the red carpet and took the stage as an Asian unit judge. In his view, he was able to get this opportunity, largely thanks to the vigorous development of China’s film industry and market: "Our (industry and practitioners) presence is improving."

　

As a member of the industry, Liu Ye has experienced many changes. "Let’s go out and they are coming in. What China movies want to express, foreign audiences are also (slowly) feeling and understanding. " For the goal of "going out", Liu Ye is also a practitioner: a few months ago, he just finished the location shooting of the new drama "old boys" in Australia.

　

This process has enabled Liu Ye to have a deeper understanding of the local environment and the mode of cooperation with peers: "Australia has many different scenery, which is cheaper than filming in North America. For filmmakers in China, there is basically no time difference when filming here. " So, is there any plan to shoot "Touch Jin Jun" here? "We have finished watching the scene. I have considered New Zealand, but (cooperation with Australia) will mainly be in post-production. " Liu Ye said.

　　"Cancer is related to thousands of people in Qian Qian, and it is a major pain point for people’s livelihood. I’m here to find out on the spot what ‘ Get stuck in the neck ’ Factors? What policy support does the government need to overcome cancer? " On December 12th, Premier Li Keqiang had a "standing talk" with more than 20 oncologists in wuhan union hospital.

　　At an executive meeting in the State Council two months ago, the Prime Minister made a clear request to concentrate superior scientific research forces to carry out special key research on the treatment of difficult and high-incidence cancer. On the morning of December 12th, Li Keqiang came to wuhan union hospital to visit children with leukemia, and had in-depth exchanges with oncologists to overcome cancer and other issues.

　　Nothing can be short of "treatment", and nothing can be short of "life-saving medicine"

　　"Can domestic medicine be bought now? How much is each bottle? " Walking into the ward of the Children’s Hematological Diagnosis and Treatment Center, Li Keqiang asked the families of children with leukemia.

　　Earlier, the Prime Minister gave instructions in response to media reports that "children with leukemia suffered from a shortage of cheap domestic drugs and a bottle of imported drugs exceeded 1,000 yuan", and asked relevant departments to "take care of each other and handle special matters, effectively increase the production and supply of domestic cheap drugs, and effectively solve the problem of ‘ The pain of medication ’ " . During this visit to children with leukemia, he especially learned about this situation from their parents.

　　"Medicine can be bought, and the price is no problem!" The father of a child told the Prime Minister.

　　"Nothing can be short ‘ Treatment ’ You can’t lack anything ‘ Life-saving medicine ’ ！” The Prime Minister said, "Please rest assured that these drugs will be fully guaranteed by the state, not only for short-term emergency, but also for long-term supply. We must never stop taking drugs!"

　　Li Keqiang also inquired about the shortage of other "orphan drugs" from medical staff in detail, and told the heads of health departments to "make a list", improve policies and mechanisms, and effectively ensure the long-term and stable supply of urgent needs such as "orphan drugs".

　　In the "Pediatric Hematology Ward Love School", the Prime Minister specially brought a gift to each of several children with leukemia who were drawing: a magnetic jigsaw puzzle of the world map. "I hope you will treat it well and measure the world with your feet when you grow up." The Prime Minister said.

　　"That’s great! My wish is to be a gourmet and travel all over the world! " A child took the gift and said happily.

　　Another 7-year-old boy offered to take a photo with the Prime Minister’s grandfather. After the Prime Minister readily agreed, the little boy added, "Can I have two photos?"

　　"Must give, one person two! If you can’t get it, write to grandpa. " The Prime Minister immediately promised, "I want to ask, why do you want two?"

　　"I can’t tell you, it’s a secret!" The little boy’s answer made everyone present laugh.

　　What policies the health sector needs, the state must fully support it.

　　After leaving this loving school, Li Keqiang went to the doctor’s office and inquired about the latest research and clinical progress in overcoming cancer. The two experts introduced their respective methods of vesicular therapy and CAR-T cell therapy for tumors. Li Keqiang said, "I feel very happy and gratified! Some developed countries proposed to overcome the pathogenesis of cancer decades ago, and now our country’s research and treatment technology to overcome cancer has also reached a new level. "

　　"What else is there to conquer cancer ‘ Get stuck in the neck ’ Factors that need national key support? " Li Keqiang asked. An expert said that the current problems are: first, insufficient clinical funds; second, imperfect quality control standards for cell therapy; third, slow drug approval and long transformation time.

　　"The issue of drug approval should be accelerated, but it is necessary to ensure the absolute safety of drugs!" The Prime Minister said.

　　He asked the person in charge of the accompanying health department to fully listen to the opinions of doctors and patients and come up with a targeted report as soon as possible: "Let’s work together to strive for an important step in the pathological research and treatment of cancer at an early date and save more lives. What policies the health department needs, the state must fully support it! "

　　"You said before that we have been in ‘ Heaven ’ 、‘ Going to sea ’ We have made good progress in major scientific research projects, and we will strive to overcome medical life problems that affect people’s health in the future. This is very encouraging! " An oncologist said to the Prime Minister.

　　"Cancer is a major pain in people’s livelihood." Li Keqiang said, "Life science, including cancer, is as important as cosmic science and marine science. You are studying and exploring at the forefront of life medicine, which is related to the health of thousands of people in Qian Qian and has a great responsibility! "

　　Before leaving, Li Keqiang once again asked the experts what policy suggestions they had. A leukemia expert asked whether the current leukemia medical insurance policy for poor children in rural areas can benefit all leukemia children in view of the good treatment effect of childhood leukemia.

　　The Prime Minister immediately asked the person in charge of the health department to "pay close attention to research". He said that at present, China has achieved full coverage of major illness insurance, so that more patients can reduce their burdens. Cancer is an important part of major diseases. It is necessary to gather superior scientific research forces to focus on tackling cancer difficulties and let more patients and their families get out of the shadow of the disease as soon as possible!

　　Nowadays, independent brand manufacturers are striving to improve their brand image and product strength. From some models with good reputation and sales in recent years, we can see that the gap between domestic cars and joint venture cars is gradually narrowing, especially in the hot market of SUV, some domestic products have impressed us deeply. Today, we have brought you four representative domestic SUVs of about 100,000 yuan.

　　Guide price: 97,900-153,900 yuan

　　Highlights of the model: completely positive research and development, Chery flagship SUV

　　Chery Tiggo 7 is a heavyweight model launched by Chery in 2016. As the flagship of the Tiggo family, Chery has made great efforts on it. Different from Tiggo 3 and Tiggo 5, Tiggo 7 is launched according to Chery’s "V-shaped forward development system" process, and it is the first model based on Chery’s new platform, which can be described as a great progress of its own brand.

　　In terms of appearance, Tiggo 7 is very recognizable. The front of the car has created a layered shape with several lines, and the concave design of the air intake grille is very innovative.

　　Like the front of the car, the rear part adopts a concave design, which reflects the overall design language. The inverted triangle taillights have a geometric aesthetic feeling.

　　In terms of interiors, the simple and atmospheric style is suitable for all ages. The three steering wheels that run independently in the middle are unique in shape and will not give people a bloated feeling. The brown leather package of the center console and door panel feels good, and the central console hardly uses metal decorative parts, which gives people a just right feeling.

　　The instrument panel adopts the combination of mechanical watch and LCD screen, and the style is very novel. The counter-clockwise tachometer is interesting, but it needs a little adaptation.　　

　　The UI of the multimedia system is well designed, simple and beautiful, with navigation, multimedia, communication and other functions, supporting Carplay, and equipped with Chery Clouddrive in-vehicle interconnection system.　　

　　Tiggo 7 offers two power options: a 2.0L naturally aspirated engine with a maximum horsepower of 122 horsepower and a peak torque of 180 Nm, and a CVT gearbox. The 1.5T turbocharged engine has a maximum horsepower of 152pp and a peak torque of 205nm, which is matched with a 6-speed manual gearbox or a 6-speed dual-clutch gearbox. The driving experience is mainly smooth, and the chassis has a good texture.

　　　 Editor’s comment: Forward research and development is an attempt from scratch. As the former "boss" of its own brand, Chery has the courage to take this step and proved its R&D strength. Although it doesn’t surprise people in design, configuration and power, it is still very competitive in an all-round and balanced way, which can be described as a solid step taken by Chery.

　　 Special feature of 1905 film network　This year marks the 50th anniversary of the establishment of diplomatic relations between China and France. No matter the films shown in the cinema or the co-production projects, the audience can obviously feel the continuous warming of Sino-French cooperation, from the initial ambiguity to the great show of love today. On the one hand, French films such as Beauty and the Beast, Don’t Mess with Me, Superbody, and Wild Africa 3D have entered the cinema one after another to "get in touch" with the China audience, on the other hand, various types of Sino-French co-production projects are also in full swing. The standard Sino-French co-production The Nightingale was selected to represent China in the Oscar for Best Foreign Language Film, and jean jacques annaud’s Wolf Totem, which took seven years, is about to debut in the Lunar New Year’s Eve. There are also many co-productions in progress, such as the creative animation The Prince and the 108 Evil Men and the magic film The Gate of the Warrior. The future cooperation space is still expanding.

　

　　　 In response to this year’s upsurge of Sino-French film cooperation, 1905 Film Network exclusively interviewed Ning Ning, the producer of Nightingale in China, Mark Gao, the chairman of Jimei Film, jean jacques annaud, the director of Wolf Totem, and Isabel Granchet, the representative of Greater China of the French Film Alliance, and deeply dissected the multi-faceted cooperation of Sino-French films. From now on, it will be divided into Sino-French co-productions (Part I), Sino-French multi-faceted film cooperation (Part II) and Sino-French film cooperation.

　

[How did it hit it off? 】I like your box office market, and you like my international style.

　

　 　 Gu Hongming, a famous scholar in the late Qing Dynasty and early Ming Dynasty, once said in the book Spirit of Chinese: "In my opinion, it seems that only the French can best understand the real civilization of Chinese and China." The French always has a little unruly free will when making movies, and this romantic feeling in his bones directly affects the way they cooperate with other countries.

　

　 　 In the words of director jean jacques annaud, they are more willing to "follow a good story to make a film" and go deep into other countries’ cultures, and don’t particularly care whether there are obvious French elements and French actors in the film. Isabel thinks this is a "very romantic way" for the French. Of the films that French audiences see every year, 17% of the film investment comes from the co-production system. French directors have rich experience in co-production. For them, it seems natural to go to other countries to shoot and present the humanistic customs of other countries. At the same time, the China film market, which has rapidly grown into the second largest ticket warehouse in the world, has unlimited opportunities and unlimited banknotes.

　

　 　 For China, to strengthen cultural soft power, more channels are needed to support cultural output. Co-production is a clever way to increase international vision and viewpoint. While we are co-producing, we also hope that the film can reflect the story of China culture and China, and it is better to have China actors in Chinese dialogue. As a result, this hit-it-off cooperation concept makes Sino-French film cooperation seem sweet and tacit.

　

　 　 Isabel:A Sino-French co-production can have no French feeling at all. For example, the first film co-produced by China and FranceI 11You didn’t know it was a French film because you couldn’t see where the French was and the French was behind the scenes. The Nightingale is the same. You won’t think that it was shot by the French, but you can feel some French elements in it.

　

　 　 China’s rule is the other way around, and relevant institutions in China hope to see China’s story and China’s actors on the screen. It may also be because of such different requirements that our cooperation is very tacit. Because for the French, it can be an actor from China or a story from China. the French welcomes such a co-production, and because of this, we think The Nightingale is particularly successful.

　

[Go, go to the box office in France! 】The criteria for co-production between China and France are quite different.

　

　　　 Since the first Sino-French co-production film "Kite" came out in 1958, co-production as an important film production mode has been paid much attention. In 2010, China and France signed a film co-production agreement. Last year, five films were approved by the Chinese side, including Wolf Totem, Night Peacock, Rainbow at Starry Night, Looking for Romai and The Gate of Film and Television. In the words of Mark Gao, chairman of Jimei Film, the signing of the Sino-French Co-production Agreement "gives a standard from the industry, so that both sides have normative documents to follow, which is also beneficial to the whole financial arrangement for China, such as investment ratio and inclination, which is more conducive to promoting cooperation in some films."

　

　 　 To be a Sino-French co-production, a film must be made in both China and France.Co-project, that’s much more demanding.In China, we must follow the "28 principle": in terms of investment, neither country can be less than 20%; In terms of production mode, the China-based team must have a certain proportion of the French, and the French-based team must also have a certain number of Chinese. France’s project requirements are more specific, and they need to be strictly graded: "How many points do directors, screenwriters and recording teams have, and everything must add up to more than 25 points to sign a Sino-French co-production, so as to be released and distributed in France according to French films and enjoy all the benefits and treatment of French films." Ning Ning explained: "There is also a requirement in France that the final subtitles should prevail. For example, when you set up a project, you said that you would use someone, but you don’t need him in actual operation (it is impossible). There will be various departments in France to strictly review it. Finally, when the whole film is submitted for review, it will be reviewed with reference to your previous approval. "

　

[Dual nationality takes advantage to get soft! 】Tax subsidies and support policies enjoy the treatment of domestic films.

　

　 　 If the combination of Chinese and French cultures lays a good foundation for cooperation, then the advantages of larger box office market space and copyright sales are undoubtedly colorful candy that tempts producers. The signing of the Sino-French Film Co-production Agreement not only helps more French films to enter China, the second largest ticket warehouse in the hot world, but also directly promotes the release and copyright sales of China films in Europe. Promote the exchange between Chinese and French filmmakers, and at the same time further promote the diversified development of world movies.

　

　 　 Ningning:To put it bluntly, the advantage of co-production between China and France is that it has dual nationality. In China, it is a domestic film, while in France, it is a French film. Because it belongs to a local film in each country, it enjoys the supporting policies and preferential policies that each country should have for films, including its own tax subsidy policy. In China, we release domestic films, so we just enjoy a share of more than 43%, unlike the importer who can only get about 25%.

　

　 　 At the same time, because he is a co-producer, he will be more international in film temperament and have more advantages in the sales of international copyright. At present, the films we make are more to meet the local demand than the demand of the international film market, so in recent years, China’s films will always be a little acclimatized in the international market. Co-productions such as The Nightingale are more in line with international tastes. By October, we have sold 11 countries and regions. Although the film is not big, it is quite remarkable from the current figures of international copyright sales. The film has been shown in Israel and Korea now. Like the film festival, we can participate in competitions such as the China Watch Award and Hundred Flowers Award in China, and we can also participate in French film promotion activities. This dual nature gives more opportunities for film promotion and distribution.

　

　 　 Mark Gao:Because in France, as long as a Sino-French co-production is a French film, French television stations will support it. From the early investment of the film, there will be more protection. In China, co-productions as China films will also have preferential policies, which will actually promote the cooperation between film creators of the two countries. It is also easier to consider the whole investment arrangement.

　 　 Jean jacques annaud:There is a proportional standard for TV reception in Europe. If this is a China film, it will be classified as a foreign film. In this part, China films will compete with many American films every year, and it is difficult to be the first choice for European film stations. However, if this is a co-production film and is regarded as a European film, there will be less competition, especially for a blockbuster like Wolf Totem, which is rarely produced as large as ours, so it will be easily accepted by European TV stations, which means a lot of money in Europe. Because it’s not just a screening in a movie theater, but it will last for several years, which makes it bring a lot of money to investors. Moreover, China filmmakers also get French subsidies, and the funds obtained from this cooperation come from different sources.

　

　 　 The "support policy" of French TV stations mentioned by Mark Gao, chairman of Jimmy Film, and the "subsidy" mentioned by Arnold are actually the protection measures of the French government for local films. The French government will provide subsidies of about 250 million euros for the film and television industry every year. Because the Sino-French co-production belongs to French films, it is stipulated that the state should "take care of" this film and give cinemas and distributors corresponding support funds. However, it should be noted that this "benefit" is limited to France. If you want to enjoy this kind of treatment in the whole of Europe, it is not enough to turn into a co-production, but also a foreign language film. It is difficult for China actors to enjoy the treatment of European films and get subsidies in Europe.

　 　　Isabel(Whether Chinese-French co-productions are more conducive to distribution in Europe) It still depends on the language. If it is in Chinese, it may only be bigger in the French market, because it is still a French movie when it is broadcast on TV. French TV stations, like China, have a clear stipulation that 60% of European films (40% of which are French films) and the rest are foreign films. China and the United States are both included in foreign films, so they will definitely choose more American blockbusters in the choice of Chinese and American films, because they want to attract audiences. Therefore, Sino-French co-productions have more advantages when they are purchased by French TV stations.

　　But said it would cooperate with the government to legislate.

　　Eight ministries and commissions, including the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the General Administration of Press and Publication, the Information Office, and the Secrecy Bureau, joined hands to launch a special campaign nationwide for the first time. It is reported that this action began in April and will last until the end of the year. Google Maps, the difficulty of rectification named by experts, claimed that it was very wrong, and said that the current laws and regulations on Internet maps in China are blind spots, but it will cooperate with the government to do a good job in legislation.

　　The problem of errors, omissions and secrets of Internet maps is prominent.

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, said in an interview that at present, the problems existing in Internet maps are mainly manifested in the following aspects: first, marking a large part of China’s territory abroad in map representation; Second, it omitted to draw important islands such as South China Sea Islands, Diaoyu Islands and chiwei yu. Third, Taiwan Province, our territory, is represented as an independent country or Taiwan Province Island is omitted; The fourth is to draw the administrative boundaries of our country by mistake and publish important geographical indication information without authorization; The fifth is to mark some sensitive, undisclosed and even related information involving state secrets on the map.

　　By searching keywords on many domestic and foreign websites that provide China map search, the reporter found that these websites all have the problem of marking the location of geographic information, and marked some sensitive, not open and even related information involving China’s secrets on the map. On a website called "China Emergency Network" (emss.cn), there is a schematic diagram of more than 300 emergency centers in China on its self-made emergency map of China. However, this map has wrongly drawn China’s border line, and has drawn a large part of China’s territory abroad.

　　Relevant persons from the State Bureau of Surveying and Mapping said that because the network map is in a dynamic form, it is updated quickly, and the websites copy and upload each other, so the problems existing in the network map are not only common, but also spread quickly and have a wide range of influence.

　　The lack of supervision of servers is a problem.

　　Why are there so many "problem maps" on the Internet? Li Yongxiong, director of the Department of Surveying and Mapping Achievements Management and Application of the State Bureau of Surveying and Mapping, believes that one of the reasons is to make and upload the server at will. "At present, only a few maps published on the official website of the Olympic Games have been audited by the administrative department of surveying and mapping. Internet maps that violate laws and regulations are widespread. " He said.

　　According to him, at present, many geographic information service enterprises draw electronic maps of catering and tourism services through GPS locators without the qualification of surveying and mapping. "This kind of electronic map made by" surveying and mapping by the whole people "is not only rough, but also full of mistakes. It is also possible to mark some geographical information involving state secrets. " Li Yongxiong said.

　　A spokesman for Google China said that the basic geographic data sources of Google Maps were obtained from units with official surveying and mapping qualifications. Some experts pointed out that it is a difficult point to rectify a commercial website that provides map services like Google, whose server is abroad, if there is a "problem map".

　　However, the reporter saw on Google and other websites that users can indeed modify and upload map-related place names, building names and other information at will, and advertise their own business.

　　Internet map market oligopoly

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, believes that errors in Internet maps not only harm the interests of consumers, but also harm the interests of the state. He said: "Internet map is also the main form of national territory, and the wrong national territory is easy to cause our diplomatic passivity." For this view, Google China does not agree-Google China insists that the legislation on Internet maps in China is still in progress, and there is no clear legal provision on what is illegal, so the special governance action itself lacks a legal basis.

　　"In fact, relevant government leaders and staff often come to Google to discuss the details of how to formulate Internet map regulations. The development of the Internet is often ahead of the law. " A spokesman for Google China said. However, several other big Internet map providers are reluctant to express their views on this matter.

　　There are reasons behind Google China’s high-profile refutation of the special governance actions of the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security and the Ministry of Industry and Information Technology. According to a reporter’s investigation, Google China purchased geographic data from Beijing Tumeng Technology Co., Ltd. The company not only has the ICP license "Jing ICP030699" for Internet content operation, but also has the map approval number of electronic map operation service provider issued by the State Bureau of Surveying and Mapping: "GS(2007)360".

　　According to the latest research of internet society of china and China Computer Users Association, Tumeng’s market share of map search technology services has reached 53% (including the total share of website traffic such as Google China, Sina Aiwen and SouFun); And its competitor-Beijing Tuweixian Technology Co., Ltd. (drawing approval number: "GS(2006)781") has a share of 41%; The two companies have almost formed an oligopoly in the Internet map market.

　　The laws and regulations need to be clearly explained by the regulatory authorities.

　　Some people have raised the question: Can the approval numbers issued by the State Bureau of Surveying and Mapping to two electronic map operators be lent to other websites at will? For example, is it allowed by law for Google Maps to use the approval number of Tumen?

　　"This is a bit like driving a deck car on the road. It seems to be legal. If you check it carefully, you will be exposed." Yang Qun, an analyst of Warring States Policy, commented.

　　In addition, the following two acts are prohibited according to the Regulations on the Administration of Map Examination and Approval promulgated in August last year: first, the acts of not submitting maps for examination as required or using maps without examination and approval without authorization; Second, the map that has been examined and approved has not been revised according to the examination opinions. Those who commit the above acts shall be ordered by the administrative department of Surveying and Mapping of the State Council or the provincial administrative department of Surveying and Mapping to make corrections within a time limit, given a warning, and may be fined between 5,000 yuan and 20,000 yuan. The above provisions apply to both traditional maps and electronic maps.

　　According to Yang Qun, another important issue that needs to be clarified is: The map data provided by a company that has been approved by the government to qualify maps to a third-party company is legal and has been examined and approved. However, if a third-party company (such as Google China) makes modifications, additions and other secondary processing on this basis, does it need to be re-examined and approved by surveying and mapping departments at all levels?

　　"This issue is related to the life and death of many Internet map businesses." Yang Qun said so. (Dong Yi)

Editor: Jufu

The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.

Infectious diseases are common types of diseases in clinic. Infectious diseases are characterized by various pathogens, diverse infection routes and individual differences in symptoms and signs, which can lead to serious consequences if they are not diagnosed and treated effectively in time. Therefore, how to make early diagnosis and/or differential diagnosis of infectious diseases is a practical problem that needs to be solved urgently in clinic.

A(serum amyloid A (SAA) is a nonspecific acute phase reaction protein, and its clinical value as a marker of inflammation has been widely concerned in recent years.The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.In addition to the increase in bacterial infection, SAA is also significantly increased in viral infection. According to the degree of increase or combined with other indicators, bacterial or viral infection can be indicated, thus making up for the deficiency that commonly used inflammatory markers can not indicate viral infection at present.

Clinical significance of SAA

1, rapid diagnosis of bacterial infection and virus infection;

2. SAA is more sensitive than CRP in the early stage of infection and weak inflammatory stimulation, which can provide better differentiation;

3. Sensitive reaction, which can be used as a sensitive index to reflect infection and inflammation control;

4. It is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic monitoring of curative effect and prognosis of tumor patients, monitoring of transplant rejection and monitoring of improvement of rheumatoid arthritis;

5. The combined detection of SAA, CRP and PCT can better reflect the complementary advantages, provide another basis for the diagnosis and differential diagnosis of bacterial and viral infections, and better reflect the clinical value-added significance that can not be reflected by single indicators;

6. SAA combined with CRP can provide powerful data for the differential diagnosis of early bacterial and viral infections and guide the use of antibiotics;

7. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infectious diseases in infants;

8. The increase of SAA and hs-CRP concentration may be positively correlated with the prediction of the risk of cardiovascular events in healthy people in the future, and the increase of both indexes is more significant for predicting the risk of cardiovascular events.

Clinical interpretation of SAA level

Summary of applicable departments, indications and clinical application of SAA

SAA is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic observation of curative effect and prognosis of tumor patients, observation of transplant rejection and observation of improvement of rheumatoid arthritis. Clinically, SAA concentration < 10 mg/L is normal, which is consistent with CRP reference range.

Early diagnosis of virus infection：SAA will increase rapidly in both bacterial and viral infections.CRP will only increase when there is bacterial infection. Based on this feature, the combined detection of SAA and CRP is more unique than that of CRP alone.For example, in two cases of fever caused by physical factors and cold caused by virus infection, CRP may be normal, and if SAA is increased, it may indicate that virus infection tends to increase.

Early diagnosis of bacterial infection;SAA index is more sensitive than CRP in early infection,It rises earlier and falls faster and more sharply when it recovers.In the early stage of infection, weak inflammatory stimulation SAA is more sensitive than CRP and can provide better differentiation.

Differential diagnosis between bacterial infection and virus infection;Simultaneous detection of both can provide powerful data for differential diagnosis of early bacterial and viral infections. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infants and young children. As written in Laboratory Medicine, Volume 5, No.32, May 2017, Application of Serum Amyloid A and C-reactive Protein Detection in the Diagnosis of Infectious Diseases in Children:Combined detection of CRP and SAA can determine the type of infection more quickly and accurately, and provide effective laboratory basis for early diagnosis and follow-up treatment of diseases!

Risk predictors of cardiovascular and cerebrovascular events:The increase of SAA and hs-CRP concentration may be positively correlated with predicting the risk of cardiovascular events in healthy people in the future.The increase of both indexes is more significant for predicting the risk of cardiovascular events.

Tumor severity and prognostic evaluation index：SAA in patients with many tumors, such as liver cancer, lung cancer, breast cancer, prostate cancer, endometrial cancer, etc., has increased to varying degrees.SAA level has obvious correlation with the active stage, malignant degree and metastasis of tumor, and the metastasis stage of malignant tumorSAAElevations usually show higher values than those in the stable phase of tumors.Therefore, SAA, as a non-specific index, can be used as an index for dynamic observation of curative effect and prognosis of tumor patients.

Preferred indicators for monitoring graft rejection;The change of SAA concentration is a very sensitive index for transplant rejection. Studies show that 97% of renal transplant rejection is based on the increase of SAA, while the CRP concentration changes little.thereforeSAA concentration can be used as the first choice to monitor rejection.

Infection/Inflammation Solutions

The combined detection of SAA, CRP and PCT can effectively distinguish bacterial infection from viral infection, predict the risk of cardiovascular events and evaluate the prognosis of tumor diseases.

Comparison of three markers

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　　　　　 CCTV News:On the 19th local time, an annual meeting of Valdai International Debate Club was held in the southern Russian city of Sochi. The reason why it has attracted much attention is that the current international focus events and issues will be discussed in previous debates, and Russian President Vladimir Putin has always participated. At this year’s annual meeting, his position on the current Russian-American relations and the situation on the Korean Peninsula triggered a heated discussion in the media.

Putin (data map)

　　　　　　 [Russia-US relations] The US frequently accuses Russia of violating Intermediate-Range Nuclear Forces Treaty.

　　　　　　 Recently, the decline of Russia-US relations and the escalation of the game in various fields have attracted the attention of the international community. At the debate held in Sochi, how Russia and the United States will develop in the future and how Russia will respond to the new round of US sanctions against Russia will undoubtedly become an unavoidable issue. It is particularly worth mentioning that not long ago, the US government accused Russia of violating Intermediate-Range Nuclear Forces Treaty’s remarks.

　　　　　　 The so-called Intermediate-Range Nuclear Forces Treaty, the full name of which is the Treaty between the Soviet Union and the United States on the Elimination of Intermediate-range and Short-range Missiles between the Two Countries, was signed in December 1987 and took effect the following year. Intermediate-Range Nuclear Forces Treaty stipulates that the Soviet Union and the United States will completely destroy and completely ban short-and medium-range missiles with a range of 500 km to 1,000 km and medium-range missiles with a range of 1,000 km to 5,000 km. Intermediate-Range Nuclear Forces Treaty will have just signed the 30th anniversary by the end of this year, but the United States has frequently accused Russia of violating the provisions of the treaty. In this regard, Russian Putin stressed that Russia has been seriously implementing the Intermediate-Range Nuclear Forces Treaty and will continue to implement it; However, once the United States chooses to withdraw, Russia will also take corresponding countermeasures.

　　　　　　 In addition, for the United States to announce a new round of sanctions against Russia, Putin said that there is a commercial purpose behind this move by the United States.

　　　　　　 Putin also said that the media in Britain, the United States and other countries are constantly influencing the political process in many parts of the world, and their influence covers every corner of the world. However, it is difficult for Russian media to compare with those in these countries in scale and influence. However, once Russia discovers that the US government suppresses Russian media, it will decisively take reciprocal measures to counter it.

Image source network

　　　　　　 In addition, when talking about the topic of destroying weapons of mass destruction, the contradiction between Russia and the United States is still prominent. Putin said that in 2001, the United States withdrew from the Anti-Ballistic Missile Treaty initiated and signed by it and refused to fulfill its international obligations under the Treaty. Although the United States is still a party to the Chemical Weapons Convention, its chemical arsenal is still the most powerful, and the United States has postponed the deadline for its destruction of chemical weapons from 2007 to 2023, while Russia destroyed all its chemical weapons on September 27th this year. In addition, Putin also pointed out that when the United States fulfilled the Plutonium Management and Disposal Agreement signed by Russia and the United States in 2000, it only adopted the disposal method of diluting plutonium concentration and underground isolation storage, which was completely inconsistent with the provision of "irreversibly converting weapons-grade plutonium materials into civilian nuclear reactor fuel" in the agreement.

　　　　　　 [Situation on the Peninsula] Putin said that the solution to the DPRK nuclear issue must rely on dialogue.

　　　　　　 In addition to talking about Russia-US relations, Putin also mentioned the situation on the Korean Peninsula in Sochi on the 19th. Putin said that Russia resolutely implements relevant UN Security Council resolutions, but does not allow tensions on the Korean Peninsula to escalate. Putin stressed that the solution to the DPRK nuclear issue must rely on dialogue, not force, and Russia opposes war and chaos on the Korean peninsula.

　　　　　　 Putin also said that the United States threatened to "pre-emptively attack North Korea’s nuclear weapons and missile facilities, etc.", but he doubted whether the United States could "strike at all."

Image source network

　　　　　　 [Regional Hotspots] Putin talks about Syria and Ukraine.

　　　　　　 In addition to the Korean peninsula, Putin also has the latest statement on the Syrian crisis that has erupted for more than six years and the Russian-Ukrainian border issue.

　　　　　　 When talking about the situation in Syria, Putin said that he has reason to believe that with the support of the Russian army and other allies, the Syrian government will "defeat terrorist organizations such as extremist organizations in the near future" &mdash; &mdash; However, this does not mean a complete victory in the war on terrorism in the region and even in the world, because terrorism has complicated reasons and cannot be eradicated in a short time.

　　　　　　 Putin said that the Syrian crisis has broken out for more than six years, and the Syrian peace process is moving in a positive direction recently. He suggested that a "general meeting of all Syrians" can be held in due course, and all factions in Syria can send representatives to discuss the future of the country &mdash; &mdash; If this congress is strongly supported by regional countries and international powers, then the political reconciliation in Syria will take a big step, and then the drafting of a new constitution can be discussed.

　　　　　　 Referring to the Ukrainian issue, Putin said that Russia cannot close its border with eastern Ukraine, because this will lead to a terrible massacre in eastern Ukraine.

　　　　　　 He also stressed that Russia has always strictly abided by the new Minsk agreement, and the current problem lies with the Ukrainian government. He urged the EU to "make great efforts" to change the current situation.