The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.

Infectious diseases are common types of diseases in clinic. Infectious diseases are characterized by various pathogens, diverse infection routes and individual differences in symptoms and signs, which can lead to serious consequences if they are not diagnosed and treated effectively in time. Therefore, how to make early diagnosis and/or differential diagnosis of infectious diseases is a practical problem that needs to be solved urgently in clinic.

A(serum amyloid A (SAA) is a nonspecific acute phase reaction protein, and its clinical value as a marker of inflammation has been widely concerned in recent years.The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.In addition to the increase in bacterial infection, SAA is also significantly increased in viral infection. According to the degree of increase or combined with other indicators, bacterial or viral infection can be indicated, thus making up for the deficiency that commonly used inflammatory markers can not indicate viral infection at present.

Clinical significance of SAA

1, rapid diagnosis of bacterial infection and virus infection;

2. SAA is more sensitive than CRP in the early stage of infection and weak inflammatory stimulation, which can provide better differentiation;

3. Sensitive reaction, which can be used as a sensitive index to reflect infection and inflammation control;

4. It is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic monitoring of curative effect and prognosis of tumor patients, monitoring of transplant rejection and monitoring of improvement of rheumatoid arthritis;

5. The combined detection of SAA, CRP and PCT can better reflect the complementary advantages, provide another basis for the diagnosis and differential diagnosis of bacterial and viral infections, and better reflect the clinical value-added significance that can not be reflected by single indicators;

6. SAA combined with CRP can provide powerful data for the differential diagnosis of early bacterial and viral infections and guide the use of antibiotics;

7. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infectious diseases in infants;

8. The increase of SAA and hs-CRP concentration may be positively correlated with the prediction of the risk of cardiovascular events in healthy people in the future, and the increase of both indexes is more significant for predicting the risk of cardiovascular events.

Clinical interpretation of SAA level

Summary of applicable departments, indications and clinical application of SAA

SAA is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic observation of curative effect and prognosis of tumor patients, observation of transplant rejection and observation of improvement of rheumatoid arthritis. Clinically, SAA concentration < 10 mg/L is normal, which is consistent with CRP reference range.

Early diagnosis of virus infection：SAA will increase rapidly in both bacterial and viral infections.CRP will only increase when there is bacterial infection. Based on this feature, the combined detection of SAA and CRP is more unique than that of CRP alone.For example, in two cases of fever caused by physical factors and cold caused by virus infection, CRP may be normal, and if SAA is increased, it may indicate that virus infection tends to increase.

Early diagnosis of bacterial infection;SAA index is more sensitive than CRP in early infection,It rises earlier and falls faster and more sharply when it recovers.In the early stage of infection, weak inflammatory stimulation SAA is more sensitive than CRP and can provide better differentiation.

Differential diagnosis between bacterial infection and virus infection;Simultaneous detection of both can provide powerful data for differential diagnosis of early bacterial and viral infections. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infants and young children. As written in Laboratory Medicine, Volume 5, No.32, May 2017, Application of Serum Amyloid A and C-reactive Protein Detection in the Diagnosis of Infectious Diseases in Children:Combined detection of CRP and SAA can determine the type of infection more quickly and accurately, and provide effective laboratory basis for early diagnosis and follow-up treatment of diseases!

Risk predictors of cardiovascular and cerebrovascular events:The increase of SAA and hs-CRP concentration may be positively correlated with predicting the risk of cardiovascular events in healthy people in the future.The increase of both indexes is more significant for predicting the risk of cardiovascular events.

Tumor severity and prognostic evaluation index：SAA in patients with many tumors, such as liver cancer, lung cancer, breast cancer, prostate cancer, endometrial cancer, etc., has increased to varying degrees.SAA level has obvious correlation with the active stage, malignant degree and metastasis of tumor, and the metastasis stage of malignant tumorSAAElevations usually show higher values than those in the stable phase of tumors.Therefore, SAA, as a non-specific index, can be used as an index for dynamic observation of curative effect and prognosis of tumor patients.

Preferred indicators for monitoring graft rejection;The change of SAA concentration is a very sensitive index for transplant rejection. Studies show that 97% of renal transplant rejection is based on the increase of SAA, while the CRP concentration changes little.thereforeSAA concentration can be used as the first choice to monitor rejection.

Infection/Inflammation Solutions

The combined detection of SAA, CRP and PCT can effectively distinguish bacterial infection from viral infection, predict the risk of cardiovascular events and evaluate the prognosis of tumor diseases.

Comparison of three markers

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　　　　　 CCTV News:On the 19th local time, an annual meeting of Valdai International Debate Club was held in the southern Russian city of Sochi. The reason why it has attracted much attention is that the current international focus events and issues will be discussed in previous debates, and Russian President Vladimir Putin has always participated. At this year’s annual meeting, his position on the current Russian-American relations and the situation on the Korean Peninsula triggered a heated discussion in the media.

Putin (data map)

　　　　　　 [Russia-US relations] The US frequently accuses Russia of violating Intermediate-Range Nuclear Forces Treaty.

　　　　　　 Recently, the decline of Russia-US relations and the escalation of the game in various fields have attracted the attention of the international community. At the debate held in Sochi, how Russia and the United States will develop in the future and how Russia will respond to the new round of US sanctions against Russia will undoubtedly become an unavoidable issue. It is particularly worth mentioning that not long ago, the US government accused Russia of violating Intermediate-Range Nuclear Forces Treaty’s remarks.

　　　　　　 The so-called Intermediate-Range Nuclear Forces Treaty, the full name of which is the Treaty between the Soviet Union and the United States on the Elimination of Intermediate-range and Short-range Missiles between the Two Countries, was signed in December 1987 and took effect the following year. Intermediate-Range Nuclear Forces Treaty stipulates that the Soviet Union and the United States will completely destroy and completely ban short-and medium-range missiles with a range of 500 km to 1,000 km and medium-range missiles with a range of 1,000 km to 5,000 km. Intermediate-Range Nuclear Forces Treaty will have just signed the 30th anniversary by the end of this year, but the United States has frequently accused Russia of violating the provisions of the treaty. In this regard, Russian Putin stressed that Russia has been seriously implementing the Intermediate-Range Nuclear Forces Treaty and will continue to implement it; However, once the United States chooses to withdraw, Russia will also take corresponding countermeasures.

　　　　　　 In addition, for the United States to announce a new round of sanctions against Russia, Putin said that there is a commercial purpose behind this move by the United States.

　　　　　　 Putin also said that the media in Britain, the United States and other countries are constantly influencing the political process in many parts of the world, and their influence covers every corner of the world. However, it is difficult for Russian media to compare with those in these countries in scale and influence. However, once Russia discovers that the US government suppresses Russian media, it will decisively take reciprocal measures to counter it.

Image source network

　　　　　　 In addition, when talking about the topic of destroying weapons of mass destruction, the contradiction between Russia and the United States is still prominent. Putin said that in 2001, the United States withdrew from the Anti-Ballistic Missile Treaty initiated and signed by it and refused to fulfill its international obligations under the Treaty. Although the United States is still a party to the Chemical Weapons Convention, its chemical arsenal is still the most powerful, and the United States has postponed the deadline for its destruction of chemical weapons from 2007 to 2023, while Russia destroyed all its chemical weapons on September 27th this year. In addition, Putin also pointed out that when the United States fulfilled the Plutonium Management and Disposal Agreement signed by Russia and the United States in 2000, it only adopted the disposal method of diluting plutonium concentration and underground isolation storage, which was completely inconsistent with the provision of "irreversibly converting weapons-grade plutonium materials into civilian nuclear reactor fuel" in the agreement.

　　　　　　 [Situation on the Peninsula] Putin said that the solution to the DPRK nuclear issue must rely on dialogue.

　　　　　　 In addition to talking about Russia-US relations, Putin also mentioned the situation on the Korean Peninsula in Sochi on the 19th. Putin said that Russia resolutely implements relevant UN Security Council resolutions, but does not allow tensions on the Korean Peninsula to escalate. Putin stressed that the solution to the DPRK nuclear issue must rely on dialogue, not force, and Russia opposes war and chaos on the Korean peninsula.

　　　　　　 Putin also said that the United States threatened to "pre-emptively attack North Korea’s nuclear weapons and missile facilities, etc.", but he doubted whether the United States could "strike at all."

Image source network

　　　　　　 [Regional Hotspots] Putin talks about Syria and Ukraine.

　　　　　　 In addition to the Korean peninsula, Putin also has the latest statement on the Syrian crisis that has erupted for more than six years and the Russian-Ukrainian border issue.

　　　　　　 When talking about the situation in Syria, Putin said that he has reason to believe that with the support of the Russian army and other allies, the Syrian government will "defeat terrorist organizations such as extremist organizations in the near future" &mdash; &mdash; However, this does not mean a complete victory in the war on terrorism in the region and even in the world, because terrorism has complicated reasons and cannot be eradicated in a short time.

　　　　　　 Putin said that the Syrian crisis has broken out for more than six years, and the Syrian peace process is moving in a positive direction recently. He suggested that a "general meeting of all Syrians" can be held in due course, and all factions in Syria can send representatives to discuss the future of the country &mdash; &mdash; If this congress is strongly supported by regional countries and international powers, then the political reconciliation in Syria will take a big step, and then the drafting of a new constitution can be discussed.

　　　　　　 Referring to the Ukrainian issue, Putin said that Russia cannot close its border with eastern Ukraine, because this will lead to a terrible massacre in eastern Ukraine.

　　　　　　 He also stressed that Russia has always strictly abided by the new Minsk agreement, and the current problem lies with the Ukrainian government. He urged the EU to "make great efforts" to change the current situation.

　

　　Mr. Yuan never imagined that he would meet such customers. He opened a small supermarket in xinhe town, Wenling City, Zhejiang Province. In December 2018, a customer bought many pieces of food in the small supermarket many times, and these foods all passed the shelf life. After that, the customer claimed compensation from the supermarket and also sued the People’s Court of Wenling City, Zhejiang Province. A few days ago, Mr. Yuan reached a mediation agreement with the customer and compensated the other party for 4,500 yuan.

　　Prosecute again after a trial in absentia

　　This customer is surnamed Zhang, 40 years old, from Hubei.

　　In July 2019, Zhang filed a case in the People’s Court of Wenling City, Zhejiang Province by mailing prosecution materials to sue the supermarket operated by Mr. Yuan. The item involved is a box of spore powder. The price of spore powder is 398 yuan, the production date is December 10, 2016, the shelf life is 24 months, and the purchase time is December 17, 2018. Zhang claimed 10 times compensation, that is, 3,980 yuan, from the supermarket on the grounds that the spore powder expired.

　　As scheduled by the court, the case is scheduled to open on August 1, 2019. Before the trial, Zhang applied for an extension of the trial, but the court rejected his application because he did not provide reasonable reasons. On the day of the trial, Zhang did not appear in court, and the case was dismissed.

　　On April 1, 2020, Zhang once again filed a case by mailing materials. The items involved this time are two bottles of drinks. Zhang said that he bought these two bottles of drinks twice on December 16 and 17, 2018. The production date of these two bottles of drinks is March 6, 2018, with a shelf life of 9 months, and the price is 4 yuan. Zhang’s appeal is to compensate 1000 yuan for each bottle of drinks.

　　On May 13th, Wenling Court heard the case. During the trial of the case, Zhang changed the litigation request and added the compensation request for the above spore powder, that is, he asked the supermarket to refund 406 yuan for the three purchases, compensate 5980 yuan, and refund 6386 yuan.

　　Proud of suing illegal businesses

　　During the epidemic prevention and control period, the court held a video session, and the supermarket arrived at the court to respond, while Zhang participated in the trial through remote video in Hubei.

　　During the trial, Zhang showed a video record of three purchases of goods. Every time he made a purchase, Zhang began to record videos before entering the store until the end of the purchase. Among them, close-ups were also taken on the production date and shelf life of the goods. In addition, Zhang also showed a shopping receipt.

　　The judge asked Zhang why he went to the supermarket to buy goods. Zhang replied that he traveled to Wenling and passed the supermarket, so he went into the store to buy things.

　　The judge asked: Why do you have to make a video every time you shop? Zhang said that he had bought inappropriate products, but the merchants denied it. He always hated this behavior of the merchants, so he developed the habit of making videos.

　　The judge asked: After I bought the drink for the first time, I found it was an expired product. Why did I buy it for the second time? Zhang replied: The state supports consumers to know and buy fakes.

　　The judge asked: Do you think you are a consumer or a professional counterfeiter? Zhang said that professional counterfeiters are not a legal concept. Professional counterfeiters should be courts, procuratorates, market supervision and management bureaus, public security bureaus, food and drug environmental investigation detachments, etc. As a citizen concerned about food safety, according to the right of claim granted by law, illegal businesses that deliberately sell food that do not meet food safety are punished. As a citizen, he is proud of suing illegal businesses.

　　The supermarket has no choice but to mediate.

　　In January 2019, Zhang complained to the Wenling market supervision department that the supermarket sold expired food. According to the report posted by Zhang, Zhang and his friends bought five bottles of drinks in the supermarket on December 16th, 17th and 18th, 2018, totaling 20 yuan.

　　Zhang’ s complaint report request is to order the supermarket to refund and compensate 5,000 yuan; The supermarket was ordered to bear all kinds of expenses arising from the complaint of 2331 yuan, and the reward was 2000 yuan or more according to the highest standard according to the relevant reward regulations.

　　The market supervision department filed a case for this, and in July 2019, it imposed an administrative penalty on the supermarket and ordered the supermarket to rectify the failure to establish a food purchase inspection record system; He was warned that his illegal income was 418 yuan and he was fined 65,000 yuan.

　　The supermarket did not agree to the compensation proposed by Zhang, and Zhang appealed to the court. During the trial, the supermarket said that Zhang was blackmailing. In addition to their supermarkets, Zhang also made claims in other supermarkets nearby. Other supermarkets chose to settle things with Zhang in order to avoid troubles.

　　After the trial, the supermarket agreed to mediate with Zhang. Mr. Yuan said that Zhang kept changing his claims, and he really didn’t have the energy to cope with Zhang’s prosecution. On May 18, 2020, the two parties reached a mediation agreement, and the supermarket voluntarily compensated Zhang for 4,500 yuan and 200 yuan, and Zhang no longer claimed any rights from the supermarket.

　　Repeated lawsuits were mostly rejected.

　　In recent years, there are more than 120 cases of consumer disputes brought by Zhang in Zhejiang Province, involving items such as food, medicine and mobile phones. Among them, there are more than 10 cases decided, and the vast majority of the judgment results are to reject Zhang’s claim.

　　On August 4, 2016, Zhang bought five pieces of clothing in a clothing store in Hangzhou. The sales staff told him that all the five pieces of clothing were sold at a 50% discount, compared with a 60% discount in July 2016. Zhang bought it at 50% off the tag price, and paid a total of 5474 yuan.

　　On September 10, 2016, Zhang went to the clothing store to buy 10 pieces of clothing. The salesperson told the 10 pieces of clothing that they were all sold at a 50% discount, which was previously sold at a 30% discount. Zhang bought it at 50% off the tag price, and paid a total of 10,473 yuan.

　　In October 2016, Zhang reported to the local market supervision department on the grounds that the defendant was suspected of price fraud and illegal propaganda. In December 2016, Zhang complained to the local government on the grounds of price fraud, asking the clothing store to refund one and lose three, and the clothing store refused to mediate.

　　On February 28, 2017, the local government made an advance notice of administrative punishment on the clothing store, arguing that the basic price of the discount was not indicated on the discount bulletin board set up by the clothing store in the store, which belonged to the situation that the operator violated the clearly marked price, so the clothing store was fined 3,000 yuan.

　　In November 2017, Zhang sued the court and asked the clothing store to refund 15,947 yuan and triple the compensation of 47,841 yuan.

　　The court found through trial that Zhang went to the clothing store for shopping for the third time in July 2017. Since 2015, Zhang has filed dozens of consumer rights litigation.

　　The court held that consumers’ rights and interests are protected by law if they need to buy or use goods or receive services for their daily consumption. In this case, Zhang went to the clothing store twice to buy clothes, and the time interval was about one month, and he bought 15 pieces. Audio and video recordings of the two shopping trips were taken from unconventional angles; In October 2016, Zhang complained to the administrative department about the two purchases in this case on the grounds of price fraud and illegal propaganda, but in July 2017, he went to the defendant for the third time to shop; In recent years, Zhang has filed dozens of consumer rights protection lawsuits, and there are cases in which he filed many lawsuits against the same type of operators in the same court at a certain period, which obviously violates the common sense of ordinary consumers.

　　The court also held that Zhang knew before making the intention to buy that the discount informed by the salesperson was based on the tag price and the price actually sold in the near future, and combined with his legal experience of asking for a refund of one and three on the grounds that the propaganda language was illegal, it was impossible for him to make a false intention to buy because of propaganda and shopping guide behavior.

　　Therefore, the court rejected Zhang’s claim that he was buying for the purpose of living consumption and was defrauded, and rejected all Zhang’s claims.

On July 3rd, Tucki MONA M03 was officially released, but this time only the appearance of the new car was released, but there was no interior information.

Tucki MONA M03 is a pure electric hatchback car with a size of 4780x1896x1445mm and a wheelbase of 2815mm, which is similar to that of BYD Qin L, and its level is between compact and medium-sized cars (A+ class), focusing on the market of 100,000-150,000 yuan. Booking will be started from now on and it will be officially launched in August.

▍On the "second in the world" wind resistance of 0.194

The wind resistance coefficient CD of MONA M03 in Tucki is 0.194, and the maximum cruising range of CLTC reaches 620km.

0.194 is the second lowest wind resistance of mass production cars in the world at present, surpassing 0.195 of Xiaomi SU7, but losing to 0.1925 of Extremely Fox Alfa S5.

It is worth mentioning that the drag coefficient value of 0.194 runs out at 160km/h (the test conditions are consistent with SU7).

Although the wind resistance test conditions of Extreme Fox Alpha S5 can’t be checked for the time being, it may be consistent with the test conditions of SU7 and Tucki M03.

Extremely low drag coefficient means better energy efficiency. In the case of limited cost, it is the most effective way to optimize the body structure if the hatchback car of 100,000-150,000 class wants to dig out more endurance.

It is worth mentioning that Tucki MONA M03 adopts 400V high-voltage platform, but its battery supplier is from Foday Battery, which is BYD, so its battery reliability is still very guaranteed.

▍Front McPherson, rear torsion beam+rear motor, rear wheel drive

Regarding the chassis and power parameters of the vehicle, this conference mentioned very little.

As a 100,000-150,000-class pure electric car, Tucki MONA M03 is equipped with front McPherson and rear torsion beam suspension, which is really not amazing, and even the rear torsion beam suspension will put a question mark on the rear comfort of the vehicle.

Besides, what was the last car in Tucki with a front McPherson and a rear torsion beam?

Yes, it’s Tucki P5.

Therefore, Tucki MONA M03′ s first impression on suspension is not good.

In addition, MONA M03 in Tucki only provides 18-inch and 19-inch rims, especially its 19-inch rim, and the flatness ratio is only 40(235/40 R19), which brings great challenges to the rear seat comfort of M03.

However, interestingly, according to the information, Tucki MONA M03 is a set.Rear drive carThe low-power version and the high-power version are equipped with 140kW Suzhou Huichuan Motor and 160kW Fisch Green Energy Motor respectively.

Then the question is coming-where should the Tucki MONA M03 rear motor be placed?

As we know, the rear suspension structure of pure trams with rear drive is generally in the form of rear five-bar linkage, because compared with the traditional E-type four-bar linkage, the rear five-bar linkage not only has more adjustment dimensions and stability, but also takes up more space for arranging rear motors.

Simply put, the rear motor can be placed in the middle of the suspension, that is, in the rear subframe (the picture above shows the schematic diagram of Volkswagen MEB chassis).

However, the rear torsion beam suspension of MONA M03 in Tucki, as a suspension that runs through the whole underbody of the vehicle, puts forward new requirements for the layout of the rear motor. Generally speaking, the most likely place to place the rear motor is directly above the rear torsion beam suspension. However, will the storage space of M03 be affected by this arrangement?

However, according to the official parameters, the trunk volume of MONA M03 in Tucki is 621L, and there are additional storage compartments under the trunk partition.

It seems that Tucki has made efforts to solve the interference problem between the rear suspension and the rear drive motor.

▍End: Besides intelligent driving, what is the "killer weapon" of Tucki M03?

In other aspects of the new car, except that the interior has not been announced, we should have seen a number of cameras mounted on the M03 in Tucki. It is expected that the full-roof model will be equipped with about 11 cameras to achieve a full-vision intelligent driving scheme.

If Tucki M03 can have the NOA function similar to XNGP, it will also become a major selling point of M03. However, in addition to smart driving, consumers with the price of 100,000-150,000 pay more attention to some basic skills as a "car", such as appearance, interior, comfort, driving control and so on.

In this respect, M03′ s opponent is obviously not Tesla, but BYD.

　　As of October 31st, 22 provinces in the central and western regions had identified 136,130 poverty alleviation products, which had sold 227.665 billion yuan. Poverty alleviation through consumption has become a powerful measure to consolidate the results of poverty alleviation and prevent poverty from returning, creating a win-win situation in which consumers buy good things, poverty alleviation products sell at good prices, and poor people increase their income and find a good way.

　　Recently, good news came from the State Council Poverty Alleviation Office: As of October 31st, 22 provinces in the central and western regions had identified 136,130 poverty alleviation products, involving 1,836 counties and 39,523 suppliers, which had sold 227.665 billion yuan, exceeding the annual sales task of 200 billion yuan.

　　Since the beginning of this year, all localities and departments have taken the action of consumer poverty alleviation as an effective way to deal with epidemic situations and disasters, a powerful measure to consolidate the achievements of poverty alleviation, an important starting point to promote the long-term development of poverty-stricken areas, and a win-win situation in which consumers buy good things, poverty-stricken products sell at good prices, and poor people increase their income and find a good way.

　　Solve the difficulty of selling, stimulate vitality and promote the growth of poverty alleviation industries.

　　"This is dandelion noodles in our village. It tastes smooth, nutritious and delicious. Let’s buy some and try it!" At the exhibition and trade fair of poverty alleviation products in Bozhou City, Anhui Province, Ma Dahu, the first secretary of Yongxing Village, Yongxing Town, Lixin County, shouted loudly.

　　From September 24th to 26th, nearly 100 kinds of agricultural products from poverty-stricken areas attracted many citizens to place orders, with sales exceeding 13.5 million yuan. Qi Yi, deputy general manager of Tongguan vermicelli Co., Ltd. who participated in the exhibition, said that the company has driven the development of more than 100 poor households, and the good sales of products have strengthened the confidence of taking the poor.

　　Since the beginning of this year, various localities and departments have vigorously carried out consumption poverty alleviation activities and intensively introduced policy measures. More and more "earth-mountain goods" from poor areas have stepped onto the dining tables of thousands of households and become "fragrant cakes"; More and more poor people have achieved stable poverty alleviation. Consumption poverty alleviation has effectively alleviated the adverse effects of epidemic situation on the sales of agricultural products, and there has been no problem of large-scale unsalable sales of poverty alleviation products.

　　Since September, peanuts, garlic, sweet potatoes and other agricultural products sent by poor households have been sorted, boxed and carried in the square of Caogang Village, Wulihe Town, Qixian County, Henan Province. Li Guoli, the first secretary of Caogang Village, became a sales agent and was busy from morning till night.

　　Previously, it was difficult for poor households to sell tens of thousands of kilograms of peanuts and sweet potatoes at the home of Flash Hailong. Town and village cadres docked the supermarkets in the county for the first time, organized vehicles to buy at home, and also opened up special areas for poverty alleviation products to sell. "In less than a week, it sold more than 18,000 yuan." Flash Hailong said with a smile.

　　In September, a large number of poverty alleviation products were listed on the market. In order to further promote the action of poverty alleviation through consumption, 11 departments, including the the State Council Poverty Alleviation Office, organized the National Consumption Poverty Alleviation Month, and various activities were carried out in various places. Hong Tianyun, deputy director of the State Council Poverty Alleviation Office, said that since the launch of Consumer Poverty Alleviation Month, the sales exceeded 41.5 billion yuan on October 17th.

　　Zhang Qi, dean of the China Institute for Poverty Alleviation of Beijing Normal University, analyzed that the poverty alleviation industry in China’s poverty-stricken areas has made great progress. "The consumption poverty alleviation action has broadened the sales channels of poverty alleviation products and effectively promoted the poverty alleviation industry to effectively connect with the big market and grow."

　　Policies help, enterprises help, and many parties work together to do a good job.

　　Entering Dacheng ‘an Village, Dongba Town, nanbu county, Sichuan Province, pieces of citrus trees are continuous. Looking up, the words "product quality traceability system demonstration park" are eye-catching. Luo Qiang, head of the farmers’ professional cooperative for planting and breeding plum orange fragrance, said that this is a poverty alleviation cooperation project between the east and the west. You can know the whole process of fruit growth and sales by scanning the QR code.

　　"Consumption poverty alleviation has made good fruits sell at a good price." Luo Qiang introduced that since Dongtou District, Wenzhou City, Zhejiang Province helped nanbu county, the consumption poverty alleviation has continued to increase, and the cadres who have been attached to the post have come up with a "golden idea" of "adoption+socialization": consumers adopt citrus trees online, cooperatives elaborate production management and protection, and the whole process is visualized.

　　Last year, in order to strengthen the consumption poverty alleviation, the State Council Poverty Alleviation Office revised and improved the poverty alleviation cooperation between the east and the west and designated poverty alleviation assessment, and included consumption poverty alleviation as an important content in the assessment indicators. Under the extensive organization and launch of various localities and units, consumer poverty alleviation activities such as "buying instead of donating" and "buying instead of helping" are in full swing. By the end of October, the amount of consumption poverty alleviation in nine eastern provinces and cities exceeded 67.5 billion yuan.

　　Zhang Qi said that enterprises are important participants in consumer poverty alleviation. Production enterprises organize the production and processing of poverty alleviation products, circulation enterprises optimize the supply chain, so that poverty alleviation products can be shipped out and delivered quickly, and sales enterprises promote the sales of poverty alleviation products by setting up counters, special museums and special areas.

　　"To do a good job in poverty alleviation through consumption, the government should also make efforts to do a good job in supervision and service." Zhang Qi said. Wang Dayang, deputy director of the Social Poverty Alleviation Department of the State Council Poverty Alleviation Office, said that poverty alleviation products are identified by poverty alleviation departments at the county level, and the identification process is supervised at the national, provincial and municipal levels, and regularly publicized and dynamically adjusted on the social poverty alleviation website.

　　Good quality has turned more and more "first-time customers" who help the poor into "repeat customers". Not long ago, the Consumer Poverty Alleviation Life Museum in Jizhou District, Ji ‘an City, Jiangxi Province officially opened. At first, Luo Zhiyuan, a citizen, came with the idea of "offering love", and later he became a "repeat customer", returning with a full load every time. "The honey pomelo, Agrocybe aegerita and other agricultural products here are all directly harvested from the place of origin, with good quality and very favorable prices."

　　Broaden channels, open up blocking points, and change consumption poverty alleviation from "a temporary fire" to "a constant fire"

　　In the "Linxia Agricultural Products Exhibition Zone" of Xiashang Minxing Supermarket in Xiamen, Fujian, many consumers came to buy it early in the morning. "Plateau vegetables have good light, less pollution, good taste, and love when bought. I often buy them." Citizen Zhang Juan said. Wei Hui, deputy general manager of Xiashang Agricultural Products Group Co., Ltd. introduced that the company organizes 30 tons of plateau vegetables to be transported from Linxia to Xiamen every two days.

　　Not only did supermarkets set up consumer poverty alleviation areas, but also many consumer poverty alleviation counters appeared in public places such as subway stations in Xiamen during this period. Liu Jing, a citizen, scanned the code with his mobile phone and bought a yak meat sauce from a poor area. "It’s really good to be convenient to buy and help the poor!"

　　"Consumer poverty alleviation, Internet technology is promising. In addition to further broadening online sales channels, services can also be extended. " Wang Jiahua, Chairman of China Social Poverty Alleviation Network, introduced that the State Council Poverty Alleviation Office has developed and built a fourth-party platform for consumer poverty alleviation based on the Social Poverty Alleviation Network, which provides online centralized display, broadening channels, data statistics and other services for buyers, sellers and third parties of poverty alleviation products. "Relying on the social poverty alleviation network to collect consumers’ comments on poverty alleviation products from various channels and platforms can encourage high-quality products to emerge."

　　"Consumption poverty alleviation should start from &lsquo; A moment of fire &rsquo; Become &lsquo; Always on fire &rsquo; , you should also get through the blocking point. " Zhang Qi said that it is necessary to get through the "last mile" of logistics to poor villages, so that more poverty alleviation products can "fly out of the mountains" more conveniently; Make up the shortcomings of storage and preservation and cold chain logistics facilities as soon as possible, so that more fresh agricultural products can better integrate into the big market.

　　At present, more and more places are working in this direction. In November, the square bamboo shoots in Jinfo Mountain, Nanchuan, Chongqing have generally gone out of the market, but in Boxma Xiansheng Store, the square bamboo shoots preserved by liquid nitrogen are still selling well. "In the past, only dried bamboo shoots could be sold. Now fresh bamboo shoots are sent directly to fresh food stores." Chen Jian, president of the Bamboo Shoots Industry Association, said that after holding hands with horses, a local liquid nitrogen preservation system was established to lock the taste and nutrition of bamboo shoots and extend their sales period to the whole year.

　　Wang Sangui, dean of the China Poverty Alleviation Institute of Renmin University of China, believes that in order to make consumption poverty alleviation "always on fire", it is necessary to overcome problems such as insufficient organization of production end, low degree of agricultural modernization, insufficient quality control and standardization, and promote the integrated development of primary, secondary and tertiary industries.

In the [Easy Car Nanning Local Car Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, the discount rate of MG5 Scorpio is still very amazing. The highest discount rate can even reach 18,000, and the lowest starting price is only 84,900. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable car, you may wish to learn about the discount of MG5 Scorpio.

First of all, from the appearance, the front shape of MG5 Scorpio looks very fashionable and sporty, and looks very simple. Coupled with the hard-core headlights, the overall look is full of domineering and stylish. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the car side, the car body size is 4695 mm * 1842 mm * 1480 mm. The car adopts simple lines, giving people a very dynamic and lively feeling. With large-sized thick-walled tires, smooth lines run through the whole car side. In terms of the rear end, the overall shape of the rear end echoes the front face, and the taillights look very individual and neat.

Sitting in the car, the interior design is more spiritual and the visual effect is very good. The car looks very good outside the steering wheel, and it is made of leather, which makes people love it. Let’s take a look at the central control. The car is equipped with a cold touch-control LCD central control screen, which makes the interior style impressive and fits the temperament of the car. The dashboard and seats give people a good feeling. Let’s take a look. The dashboard of this car presents a simple design style and the display effect is excellent. The car uses leather seats, which are wrapped in place and feel soft and comfortable as a whole.

The MG5 Scorpio is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 133KW and a maximum torque of 285N.m, and the power performance is good.

The MG5 Scorpio is a very beautiful model, and its streamlined design and unique shape make people recognize it at a glance. In terms of energy consumption, the performance of the car is also very satisfactory, which can not only meet the needs of daily travel, but also effectively reduce the fuel cost. In addition, the overall space performance of the car is also excellent, both the front and rear rows and the storage space are very spacious and comfortable, which brings excellent riding experience to the drivers and passengers. Generally speaking, if you are looking for a model with fashionable appearance, low energy consumption and large space, then the MG5 Scorpio is definitely worth your consideration.

Recently, Lantu’s first pure electric car "Chasing Light" has been delivered one after another. As a high-end new energy brand under Dongfeng, the "Chasing Light" launched by Lantu this time has brought a great luxury experience from the aspects of appearance, interior design, driving system and intelligent configuration.

(Lan Tu Zhui Guang)

In terms of cockpit experience, Yantu cooperated deeply with Tencent, and customized two car apps, Tencent Aiqu Listening and Tencent Accompanying, for "chasing light", so that car owners can enjoy intelligent, intimate and immersive entertainment space while driving safely. In the follow-up, Tencent Aiqu will continue to launch Lantiu FREE and Lantu Dreamer to achieve full coverage of family models.

The latest and most complete audio content library, enjoy a good time to travel.

Tencent Aiqu Listening is the first in-vehicle entertainment application in the industry that integrates music, podcasts, cross talk, news, listening to books, videos and other contents. It is a one-stop aggregation of top-level content libraries from Tencent and third parties. Users only need to open an application, and they can enjoy many categories of audio content including QQ music, Himalayan, WeChat reading, pocket stories, Penguin, Tencent News and so on.

(Tencent loves listening)

Based on the intelligent recommendation technology of Tencent Aiqu Listening, you can create personalized content recommendation pages for users, and provide users with intelligent customized music content in combination with the specific scene requirements of driving vehicles, so that Aiqu Listening can understand your taste more and more.

Aiqu Listening has also realized the multi-terminal intercommunication between the car and the mobile phone, seamlessly connecting the entertainment in the car with the user’s life scenes. Users’ content preferences, collections, listening history, listening progress, etc. can all be synchronized in two directions. Songs created, collected or subscribed by users on the mobile APP can be synchronized to the car in real time.

In terms of membership rights, users’ QQ music membership rights can be synchronized in both mobile phones and cars, and buying a member can be enjoyed in both mobile phones and cars.

The industry-leading Galaxy sound technology creates a more "pleasant" music space.

Tencent Aiqu Listening on Lantu’s "Chasing Light" also integrates Galaxy sound technology, which, together with the "Palace-level" Tanner audio, brings more "pleasant" music space in the car to the owners.

Galaxy Sound is a professional sound technology developed by QQ Music. This time, Tencent Smart Travel and Galaxy Sound Lab specially customized and tuned the car environment, and launched the car version of Galaxy Sound. Relying on QQ’s massive music library, audio data analysis ability and AI algorithm, it can make the presentation of music works more realistic, clear, restored and vivid, and bring professional sound experience to car owners.

At the same time, the car version of Galaxy Sound has preset more than 20 kinds of special sound effects, such as super bass, vinyl, phonograph, concert hall, etc., which provides users with more creative ways to play, and can be adjusted according to different music styles and personal music preferences.

Massive services "accompany" and bring active services of scene intelligence.

Tencent on the "Chasing Light" is an intimate car life service assistant. It covers almost all the functional services needed for daily travel, including navigation, social interaction, car owner service, life service, etc., and has simple interface, simple operation, rapid and accurate voice operation, and supports multi-screen interaction. Built-in rich in-vehicle applet, and based on the ability of intelligent scene engine, predict the potential needs of users and recommend intelligent services for users. Combining the map LBS capability with rich ecological services, every location, every route and every area that you drive through can be "alive".

The car version of WeChat supports the communication mode of full voice interaction. While driving safely, you can not miss important information and communicate freely through voice interaction.

Light-chasing is a heavy-duty model of cooperation between Lantu and Tencent. In the future, the two sides will work together to create better intelligent networked products, bringing more intimate, convenient and comprehensive car functions to users and creating new travel experiences.

Seeing the new generation, the body lines are completely new. The front face of the new car is equipped with a large-mouth air intake grille, which obviously enhances the sense of movement. The headlights on both sides are quite sharp, and they look very energetic after being lit. Viewed from the side, the new car is still a beautiful appearance, the tradition of wide C-pillar continues, and the wheel design looks very smart. At the same time, the reasonable proportion of luggage compartment cover and enclosure also gives the overall design of the rear a simple visual center of gravity, and the design of split taillights is equally hard, especially the brake lights, which echo each other with the front daytime lights.

Once in the car, the piano paint is very fashionable and the materials used are very high-end. The steering wheel is made of leather, which feels good and is equipped with shift paddles, which is very fun to drive. The center console is surrounded by soft materials and feels very delicate. The 12.3-inch large screen is simple in screen design, but it is fully functional. The front row is also equipped with a manual air conditioning control system to freely adjust the most comfortable space atmosphere.

The length, width and height are 4858×1925×1780mm respectively, and the wheelbase has reached 2850mm. In the same class, the wheelbase of Jetway X95 ranks 14th. One bright spot is that its width reaches 1925mm, which reflects that the lateral space inside the car is not bad. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Jetway X95 ranks 76th. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Jetway X95 is equipped with a 1.6 engine with a maximum output of 145kW and a maximum torque of 290Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Ranked 17th among 120,000-180,000 SUV models.

The active/passive safety configuration of Jetway X95 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Topic: Israeli bombing of Gaza Strip.

　　"An Israeli sniper is lying on the roof of a building, aiming outward through a small hole in the wall. These small holes are the scars left by the Israeli army in Gaza. When the Israelis withdraw, these scars will still remain in Gaza. " Israel’s "Yediot Izvestia" correspondent Lang Yasha wrote this intriguing remark in his report on January 8. As a party to the war, Israelis, like Palestinians, have to face up to the "pain of Gaza". They are thinking about the helplessness of several wars over the past 60 years and the hardships of obtaining local peace. This kind of emotion is complicated and can’t be understood by onlookers. Israeli President Shimon Peres said in his book "The New Middle East" more than ten years ago that when we approach the 21st century, war no longer plays any role. He described the Middle East war in the small and densely populated area of Palestine and Israel. "Just like cooking in the kitchen, it is not difficult to break eggs into omelets, but it is impossible to restore them to whole eggs." Now, the "egg" of Gaza has been broken, and the peace that Israelis expect is being tested.

　　There is a "war faction" from politics to the people.

　　On the day of the Israeli air raid on Gaza at the end of last year, the Global Times reporter was celebrating the Jewish Hanukkah in an Israeli home. There are young active servicemen and middle-aged reservists in this family of more than a dozen people, including three colonels alone. They think that it is too late for the Israeli army to attack Gaza, and the withdrawal of Israeli troops from Gaza has brought about rocket attacks again and again. "More than 6,000 rockets killed and injured many Israeli residents". They support Netanyahu, chairman of the right-wing Likud Group. The former Prime Minister said at a press conference on January 13th that it is necessary to win a decisive victory in sending troops to Gaza and drive Hamas out of Gaza completely. He is the most popular candidate for the next prime minister at present. He said that Israel is fighting a just war. At the very least, it should stop Hamas from launching rockets and completely stop Hamas from smuggling weapons. Ten years ago, when the reporter was stationed in Israel, Netanyahu, then Prime Minister of Israel, made similar remarks about "security for peace". Ten years later, his proposition has not changed.

　　Rosenfeld, spokesman of Israel’s National Police Headquarters, said during a visit to the southern towns attacked by rockets from Hamas that the first rocket launched by Hamas in 2001 had a range of only 2 kilometers, and now it has a range of 50 kilometers, which is enough to cover many towns in southern Israel. Yeager, editor of the Jerusalem Post, said: "This is a war. We don’t want civilians to get hurt, but we won’t feel guilty because Hamas uses civilians as human shields. Israel’s most important national moral responsibility is to gain the upper hand in this conflict, which is exactly what people abroad do not understand. "

　　The sound of gunfire was mixed with calls for peace.

　　Different from these "war factions", there are also peaceful people in Israel who hope to restore the "Cast Lead Action" initiated by the Israeli army to "cast swords into plowshares" at an early date. In Tel Aviv, the reporter saw that there were demonstrations and gatherings of Israelis in the Ministry of National Defense, Rabin Square and some university gates every day. Some of them support the fight against Gaza, and some are against it. In recent days, Israeli peace organizations such as Greenpeace, Peace Bridge and Peace Now, and human rights organizations such as Amnesty International are also holding activities. These organizations also put up peace advertisements in Ha ‘aretz and other newspapers. The slogan published by the peacemakers is: "Why not hold peace talks, but go to Gaza to encircle Hamas". "The government thinks that with the support of the United States, we can ignore the whole world and oppress Palestine, but it is clearly written on the wall of Wall Street that no empire can last long", "Israel’s hope is to make peace with Palestine and integrate into the Arab world as soon as possible" and "Hamas is also a Palestinian.

　　According to the reporter’s understanding, all adult Israeli men have to serve in the military for two years, and then they have to stay in the army for one month every year. The living expenses for this month should be provided by their units. An Israeli named aiyar told reporters that Israel has experienced too many wars and conflicts with Arabs since the founding of the People’s Republic of China, and they fully understand such a national defense system. Aiyar invited reporters to his home. His home is in a kibbutz (collective farm), and there is a rusty tank in front of the gate of kibbutz. Aiyar said that this tank recorded the history of his father’s experience in the Middle East War. But he said that at least the young people around him still yearn for peace. Aiyar even agreed that "East Jerusalem should be handed over to Arabs", which he thought was "the way of peace". However, aiyar complained that many politicians who are regarded as hardliners are most concerned about their votes. If they communicate privately, they will also support the Palestinian-Israeli peace agreement. "This is politics."

　　Diversified Israeli society is always full of different voices. Oz, a famous Israeli left-wing writer, said, "The Jewish people like to express dissent." He recently published an article saying that Israel is a country and Hamas is a gang. The Israelis will face great pressure, but Hamas has no such pressure. Putting pressure on Hamas is almost useless. However, Israel should be cautious when taking military action, and don’t be hot-headed. Amos harel, a columnist in Ha ‘aretz, Israel, recently wrote that the crux of the Palestinian-Israeli relationship lies in the issue of "land for peace", and Hamas’s radical behavior is actually only one of the symptoms of this crux. Even if it is removed, the peace and security obtained will probably be only temporary. Moreover, the "negotiating table" has always been a part of the battlefield. While fighting with weapons, we should not and cannot give up solving problems through negotiation.

　　Gurion, the father of modern Israel, once said: "The fate of Israel depends on two things, namely its strength and its justice." From the perspective of military strength and publicity, Israel is a giant before Hamas. But Hamas is still challenging the giant with its own rockets and stones. Despite this, there are still Israelis who worry that international public opinion is not good for Israel. Afnari, an Israeli left-wing peacemaker, commented in Ha ‘aretz that in modern wars, propaganda plays an important role, and television cameras can decide the outcome of the war. Western media repeated Israeli propaganda that Hamas fired rockets and used human shields, but did not mention that this was due to the loss of Gaza’s sovereignty and the death of 1.5 million people from hunger. Afnari said that Hamas’s coming to power was the result of Palestinian democratic elections, and they were all children of Gaza. Why did Israel kill 80 Palestinian residents to save the life of a soldier? He believes that "the Gaza war is hurting ourselves and the country." According to Farris Akram, a correspondent of the British Independent newspaper in Gaza, the Israelis did not show mercy in this military operation. "They were not too cruel to civilians before," but now they seem to be targeting not only Hamas’s armed forces, but more like everyone.