Search engine Baidu is dead! Baidu’s hot search evaporated 26 billion overnight, and the official response came!

  China Fund News reporter Wang Ying

  Overnight, Baidu went on hot search again.

  Last night, an article "Search Engine Baidu is Dead" published by the media "News Lab" was screened. The article accuses Baidu that more than half of the search results will point to Baidu’s own products, especially Baijiahao. And Baijiahao is full of a lot of marketing and poor quality content, which leads to a sharp decline in the content quality of Baidu search results.

Earlier on January 22nd, Citigroup lowered Baidu's target share price to $205 and put it on the negative watch list.

  Earlier on January 22nd, Citigroup lowered Baidu’s target share price to $205 and put it on the negative watch list.

  U.S. stocks opened overnight, influenced by multiple factors such as the third downward adjustment of global economic growth rate by the International Monetary Fund (IMF), which caused investors’ concerns. In recent days, U.S. stocks ended their gains and even fell, and China Stock Exchange also fell.

  Under the downward trend, Baidu fell 6.4% last night.

Earlier on January 22nd, Citigroup lowered Baidu's target share price to $205 and put it on the negative watch list.

  At present, Baidu closed at $160.39, and its market value evaporated by about $3.8 billion overnight, or about RMB 26 billion, leaving only about $56 billion.

  Baidu responded at noon.

  Fang Chengcheng thinks that "the proportion of the whole station is of little significance"

  In response to the criticism of the above article, Baidu issued a response at noon on January 23, saying that in the current Baidu search results, the content of Baijiahao accounts for less than 10% of the whole site.

In response, Baijiahao is an important measure to improve the ecological experience of Baidu App content, which can optimize the browsing experience problems such as slow page access and large typography differences encountered by users when using Baidu App search, and give users a concise and consistent search experience.

  In response, Baijiahao is an important measure to improve the ecological experience of Baidu App content, which can optimize the browsing experience problems such as slow page access and large typography differences encountered by users when using Baidu App search, and give users a concise and consistent search experience.

  Baidu said that the existing 1.9 million creators cover all authoritative media and information institutions, and also contain a large number of high-quality self-media, constantly contributing deep and authoritative good content.

  Baidu also said that it will continue to introduce high-quality media and creators, use good mechanisms to encourage authors to publish high-quality original content, and resolutely crack down on content cheating, vulgarity, and illegal numbering.

  For Baidu’s response, Funjun contacted the author of the article "Search Engine Baidu is Dead". He responded: "The proportion of the whole station doesn’t make much sense. Everyone generally only looks at the first two pages. It will be more convincing if you can give the results of the first page. "

  "Search engine Baidu is dead" screen.

  Quickly boarded the Weibo hot search list

  The article "Baidu, the search engine, is dead" was released last night, which quickly triggered a heated discussion. At present, it ranks seventh on Sina Weibo’s hot search list.

Earlier on January 22nd, Citigroup lowered Baidu's target share price to $205 and put it on the negative watch list.

  The article points out that there is a phenomenon in Baidu search in the last six months. Basically, more than half of the search results seen on the first page will point to Baidu’s own products, especially the "Baijiahao".

  "Baijiahao is Baidu’s self-media platform. When it was first launched, it used to focus on high-quality authors and high-quality content. Later, after several adjustments, it has now become a content platform with marketing numbers as the main body-the content is all-encompassing, the quantity is large, and the quality is worrying."

  This paper illustrates two problems through some screen capture examples of search: 1. Baidu frequently searches for the top 100 numbers with complicated content information and worrying quality; 2. Baidu guides its own products through the search box, and Baidu, as a search engine, is "dead".

  For the questions raised in the article, Fund Jun switched to multiple terms in Baidu search and found similar problems. For example, search for "US stock market crash" in the top 5 of the latest relevant information:

Earlier on January 22nd, Citigroup lowered Baidu's target share price to $205 and put it on the negative watch list.

  Although they come from different media, they are all the media’s hundreds of numbers after clicking, not the media’s own website. For example, the first article of Yicai:

Earlier on January 22nd, Citigroup lowered Baidu's target share price to $205 and put it on the negative watch list.

In this regard, Weibo netizens feel the same way, and they have started to spit on Baidu.
Earlier on January 22nd, Citigroup lowered Baidu's target share price to $205 and put it on the negative watch list.

  Fang can be called not his article.

  Causing Baidu’s share price to fall.

  After the publication of this article, it quickly fermented and read more than 100,000 in one hour, which triggered the trend of brushing the screen. It happened that Baidu fell more than 4% at the opening of the US stock market last night, and many media and public opinion claimed that the negative mentioned in the article caused Baidu’s share price to fall.

  In this regard, the author of this article can make a statement in the circle of friends and Weibo on the morning of January 23rd.

Earlier on January 22nd, Citigroup lowered Baidu's target share price to $205 and put it on the negative watch list.

  According to the statement, many online media either implicitly or explicitly linked the article "Baidu, the search engine, is dead" with the 6.4% decline in Baidu’s stock today. Actually, my article is not that influential.

  1. Today, Chinese stocks generally fell, and Baidu did not fall the most. For example, Weibo fell by 13.63%.

  2. According to the analysis of Barron’s (https://www.barrons.com/articles/Baidu-takes-a-beating-on-Citi-price-cut-China-Fears-51548191513), the main reason for Baidu’s decline today is that Citigroup lowered its target price and worried about the increase of marketing expenses.

  Fang Chengcheng expressed the hope that media friends would not mistakenly establish causality. After all, the original intention of writing that article was to have more accurate information.

  According to public information, Fang Chengcheng graduated from the School of Journalism and Communication of Peking University, and is now a doctoral candidate at Annenberg School of Communication of the University of Pennsylvania, USA, and a former reporter of Southern Weekend.

(Editor: He Yihua HN110)

Nongfugupi Group was selected as the supplier of the central government procurement center.

In May, 2022, confirmed by the Certification Center of Government Procurement Information Service Network, Nongfupu Development Group Co., Ltd. was officially listed as a supplier qualification enterprise of the central government by the central government procurement center, and it has an independent system platform on the central government procurement network.

The central government procurement center (hereinafter referred to as the center) was established on January 10, 2003 according to the Notice of the General Office of the State Council on Printing and Distributing the Implementation Plan for the Comprehensive Implementation of the Government Procurement System by the Central Government Organs (Guo Ban Fa [2002] No.53) and the Reply on the Establishment of the Government Procurement Center of the Central Government Organs by the Bureau of Organs Affairs of the State Council (No.163 [2002] compiled by the Central Government). Its main responsibilities are: to be responsible for the unified organization and implementation of the project procurement in the centralized procurement catalogue of the central state organs, to be entrusted to undertake the project procurement outside the centralized procurement catalogue, to formulate the operating rules for centralized procurement, to be responsible for the training of centralized procurement personnel, and to handle other procurement affairs.

Nongfupu Development Group Co., Ltd. is the vice chairman of China Economic and Trade Guide Council of the National Development and Reform Commission, and is a platform-based technology company with cloud computing, blockchain technology, artificial intelligence, big data, metauniverse, short video live broadcast, social new retail and other core technologies approved by the State Administration for Industry and Commerce. The group has spent nearly seven years and nearly 600 million yuan to build a digital business ecosystem of Yungongheng, a farmer’s shop. Through self-construction and mergers and acquisitions, there are now more than 10 directly affiliated subsidiaries, regional operators in major cities, 2 industrial parks, 2 scientific and technological innovation and technology research institutes and 1 business university in China, with more than 500 employees. At present, the brand market value exceeds 7 billion yuan. NongFuPu always takes the mission of promoting the faster and better development of small and medium-sized enterprises, and aims to build NongFuPu Group into an international Internet enterprise with Chinese’s own 100% holding and a real national brand Internet enterprise. In order to speed up the construction of digital economy, help rural revitalization and achieve common prosperity, we will move forward!

Yuan Daohong, chairman of the board of directors of Nongfupu Group, said that this is not only an affirmation of the company’s service and operational strength, but also a driving force for the company to provide better services to governments at all levels in the future.

Disclaimer: This article is reprinted by our website, aiming to provide readers with more news information. The contents involved do not constitute investment and consumption suggestions, and are for readers’ reference only.

[Editor: Zhong Jingwen]

Administrative Measures of Beijing Municipality on Earthquake Early Warning

Order of Beijing Municipal People’s Government

No.307

  The Measures for the Administration of Earthquake Early Warning in Beijing have been adopted at the 185th executive meeting of the Municipal People’s Government on December 6, 2022, and are hereby promulgated and shall come into force as of March 1, 2023.

Acting Mayor Yin Yong    

December 19, 2022  

Administrative Measures of Beijing Municipality on Earthquake Early Warning

catalogue

  Chapter I General Provisions

  Chapter II Planning and Construction of Earthquake Early Warning System

  Chapter III Release of Earthquake Early Warning Information and Emergency Disposal

  Chapter IV Regional Cooperation

  Chapter V Legal Liability

  Chapter VI Supplementary Provisions

Chapter I General Provisions

  the first In order to standardize earthquake early warning activities, effectively play the role of earthquake early warning, defend and mitigate earthquake disasters, serve to safeguard the functions of the capital, and protect the safety of people’s lives and property, these measures are formulated in accordance with the People’s Republic of China (PRC) Earthquake Prevention and Disaster Mitigation Law, the People’s Republic of China (PRC) Emergency Response Law, the Regulations on Earthquake Monitoring and Management, and the Provisions on the Implementation of the People’s Republic of China (PRC) Earthquake Prevention and Disaster Mitigation Law in Beijing, combined with the actual situation of this Municipality.

  the second These Measures shall apply to the planning and construction of earthquake early warning system, the release of earthquake early warning information, emergency response and other activities within the administrative area of this Municipality and their supervision and management.

  The term "earthquake early warning" as mentioned in these Measures refers to the act of automatically and quickly generating early warning information through the earthquake early warning system after the earthquake, and using the characteristics that the propagation speed of electromagnetic waves is greater than that of seismic waves to give an early warning to areas that may be damaged and affected by the earthquake.

  Article The earthquake early warning work follows the principles of government leading, regional cooperation, departmental linkage and social participation, and implements the working mechanism of unified planning, unified management and unified release under the guidance of the competent department of earthquake work of the people’s government at the next higher level.

  Article 4 The municipal and district people’s governments strengthen the management and guarantee of earthquake early warning, coordinate and solve major problems of earthquake early warning, and incorporate the funds needed for earthquake early warning into the fiscal budget at the corresponding level.

  The municipal earthquake department shall co-ordinate the city’s earthquake early warning work, and be responsible for the planning, construction, supervision and management of earthquake early warning system.

  The competent department of earthquake work in the district is responsible for the supervision and management of earthquake early warning within its administrative area, and assists the municipal earthquake department in promoting the construction of earthquake early warning system.

  Development and reform, education, science and technology, public security, planning of natural resources, urban and rural housing construction, urban management, transportation, water, culture and tourism, health, emergency management, radio and television, communication management and other relevant departments shall, according to their respective responsibilities, do a good job in earthquake early warning.

  Article 5 This Municipality encourages and supports social forces to participate in the construction and use of earthquake early warning system according to law, as well as scientific and technological innovation, product development and application of achievements related to earthquake early warning.

Chapter II Planning and Construction of Earthquake Early Warning System

  Article 6 The municipal earthquake department shall, according to the national earthquake early warning system construction plan, organize the preparation of the city’s earthquake early warning system construction plan, and incorporate it into the city’s earthquake prevention and disaster reduction plan.

  The planning for the construction of this Municipality’s earthquake early warning system should be combined with the characteristics of this Municipality’s earthquake risk and the demand for earthquake risk prevention, so as to improve the earthquake disaster prevention capability of key earthquake risk areas, important security areas, key protected buildings, earthquake risk-prone places and projects that may cause serious secondary disasters.

  Article 7 The municipal earthquake department is responsible for organizing the construction of a unified earthquake early warning system in the city according to the plan, including monitoring system, data transmission system, data processing system and information release system. The competent department of seismic work in the district shall assist in relevant work.

  The design, construction and instrument access of earthquake early warning system shall conform to relevant standards and technical requirements.

  To build an earthquake early warning system, existing resources should be fully utilized and integrated to avoid repeated construction.

  Article 8 Major construction projects such as high-speed railways, urban rail transit, electric power control centers, oil and gas pipelines (stations), petrochemicals, communications, coal mines, large reservoirs, and other projects that may cause serious secondary disasters can build special earthquake early warning and monitoring systems according to needs and report them to the municipal earthquake department for the record. Those that meet the relevant technical requirements can be incorporated into the unified earthquake early warning system of the whole city to realize information sharing.

  Article 9 Schools, hospitals, railway stations, airports, stadiums and other public places, public transport and other crowded places, as well as high-speed railways, urban rail transit, nuclear facilities projects, large reservoirs, large and medium-sized dangerous goods production and storage facilities and other projects that may cause serious secondary disasters, their business units or management units shall install special earthquake early warning information receiving and broadcasting devices, and formulate emergency response plans for earthquake early warning. The municipal earthquake department and the competent department of seismic work in the district shall give guidance, strengthen supervision and inspection, and promptly correct the problems found.

  Encourage other units and places to install special earthquake warning information receiving and broadcasting devices.

  Article 10 The operation and maintenance of the earthquake early warning system in this Municipality shall follow the principle of who builds and who is responsible.

  The municipal earthquake department and the competent department of earthquake work in the district shall strengthen the protection of the facilities of earthquake early warning system and the environment for earthquake observation. If any damage or damage is found, it shall promptly organize the repair.

  Units that build special earthquake early warning and monitoring systems and install special information receiving and broadcasting devices shall strengthen daily maintenance and management to ensure normal use.

  No unit or individual may occupy, damage or dismantle or move the facilities of earthquake early warning system without authorization.

Chapter III Release of Earthquake Early Warning Information and Emergency Disposal

  Article 11 The municipal earthquake department automatically and uniformly issues earthquake early warning information to all kinds of receiving devices in the area where the estimated earthquake intensity reaches the release conditions through the earthquake early warning information release system.

  Any other unit or individual shall not release earthquake warning information without authorization, and shall not fabricate and disseminate false earthquake warning information.

  Article 12 Earthquake early warning information should include earthquake occurrence time, earthquake epicenter, magnitude, arrival time of seismic waves, estimated earthquake intensity and so on.

  Article 13 Radio, television, Internet and other media and communication operators shall establish an automatic broadcasting mechanism to automatically broadcast earthquake warning information to the public free of charge after receiving the warning information. Municipal earthquake and other relevant departments shall guide them to establish and improve the automatic broadcasting mechanism of earthquake early warning information.

  Article 14 After receiving the earthquake early warning information, the municipal and district people’s governments and their relevant departments shall, in accordance with the earthquake emergency plan, do a good job in earthquake emergency response in time according to law.

  In crowded places and projects that may cause serious secondary disasters, after receiving the earthquake early warning information, the business unit or management unit shall immediately take corresponding risk-avoidance measures in accordance with the formulated earthquake early warning emergency response plan.

  Article 15 Organs, organizations, enterprises, institutions and other units should carry out publicity and education on earthquake early warning knowledge and necessary emergency drills in light of their respective realities.

  Radio, television, newspapers, the Internet and other media should carry out public welfare publicity activities on earthquake early warning knowledge.

  The municipal earthquake department and the competent department of district earthquake work shall publicize and popularize the knowledge of earthquake early warning to the public, and guide, assist and urge the relevant units to do a good job in the publicity and education of earthquake early warning knowledge and earthquake emergency drills.

Chapter IV Regional Cooperation

  Article 16 Under the national earthquake early warning mechanism, this Municipality has established a cooperative earthquake early warning mechanism with Tianjin and Hebei Province, and strengthened exchanges and cooperation in earthquake early warning.

  Article 17 The city and Tianjin, Hebei Province unified earthquake early warning information sources and earthquake early warning information release threshold, release content.

  Article 18 The municipal seismological department and the competent departments of earthquake work in Tianjin and Hebei jointly promote the construction of a regional earthquake monitoring and early warning platform, establish an earthquake early warning data and information sharing mechanism, realize mutual backup and mutual service of earthquake early warning information, and enhance the regional earthquake early warning capability.

  Article 19 The municipal seismological department and the competent departments of earthquake work in Tianjin and Hebei jointly promote the popularization and application of new earthquake early warning technologies in the region, and promote the construction of a regional earthquake early warning scientific and technological innovation platform integrating scientific research experiments, achievements transformation, scientific and technological exchanges and integrated demonstrations.

Chapter V Legal Liability

  Article 20 In violation of the provisions of the fourth paragraph of Article 10 of these measures, units or individuals that occupy, damage or dismantle or move the facilities of earthquake early warning system without authorization shall be dealt with in accordance with the relevant provisions of the Law of People’s Republic of China (PRC) on Earthquake Prevention and Disaster Mitigation.

  Article 21 In violation of the provisions of the second paragraph of article eleventh of these measures, fabricating and disseminating false earthquake warning information or releasing earthquake warning information to the society without authorization, the municipal earthquake department shall order it to make corrections; If it constitutes a violation of public security administration, it shall be dealt with by the public security organ according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

Chapter VI Supplementary Provisions

  Article 22 These Measures shall come into force as of March 1, 2023.

Mathematics education in the swing of primary school is easy to advance and middle school is difficult to swing.

  Ma Jia is a teacher majoring in mathematics in a university in Beijing. This summer, he enrolled his daughter Ma Lu in a 12-day math extracurricular class. "In her daughter’s words, the most difficult questions in the extracurricular class are also simpler than the simplest ones she usually does at school." However, Ma Jia still insisted on letting her daughter go to this extracurricular class. "The mathematics learned at school is too difficult, so let the children find the confidence to do the problem here."

  Ma Lu is studying in a good middle school, and the second day of junior high school is about to begin. This school is yearning for many parents because of its "difficult study" and "good grades in the senior high school entrance examination".

  While attending classes in Ma Lu, in the adjacent classroom, Tao Qian, who just finished "Xiaoshengchu", was also attending math classes. "Many parents told me that math in primary schools is too simple. If I don’t study in the summer vacation, I can’t keep up with school." Tao Qian’s mother told the reporter of China Youth Daily and China Youth Network.

  Same math, different troubles.

  In fact, the troubles brought by mathematics to Chinese people in these years are by no means just these.

  A few years ago, at the craziest time of choosing a school in junior high school, Olympiad was the most powerful "weapon" in choosing a school, so that many children were miserable when they learned it.

  Later, the Olympiad became a "monster" and was banned again and again. Mathematics was also in the voice of reducing the burden and has been reducing the difficulty.

  What followed was that China students’ scenery in the International Mathematical Olympiad was no longer there, and the champion who had won for many years was lost for four years.

  Just as people questioned whether the difficulty of mathematics had dropped too much, just after the college entrance examination and senior high school entrance examination this year, there were media reports that the candidates were crying outside the examination room because the questions were too difficult.

  Is mathematics difficult or easy? Should mathematics be more difficult or easier?

  Some people say that China’s mathematics education has been swinging in recent years, and this swing seems to be unique to China: when a group of people shout "too easy", we seem to think that mathematics is easy and should be more difficult; When another group of people shouted "It’s too difficult", we seemed to think that mathematics was difficult and were busy reducing the difficulty.

  On July 12th this year, the Ministry of Science and Technology, the Ministry of Education, the Chinese Academy of Sciences and the Natural Science Foundation of China jointly issued the "Work Plan on Strengthening Mathematical Science Research" (hereinafter referred to as the "Plan"), calling for strengthening mathematical science research and continuously and stably supporting basic mathematical science.

  It is mentioned in the Plan that the strength of mathematics often affects the strength of a country, and almost all major discoveries are related to the development and progress of mathematics, which has become an indispensable and important support in the fields of aerospace, national defense security, biomedicine, information, energy, ocean, artificial intelligence, advanced manufacturing and so on.

  The release of the document has played a decisive role in mathematics teaching, and some essential problems should be discussed more fully: how should mathematics education in primary and secondary schools develop? Can the swing from easy to difficult stop? The reporter of China Youth Daily and China Youth Network recently interviewed many experts in the industry, trying to make a more rational analysis of the current mathematics education in primary and secondary schools.

  "shallow enough to make people want to cry"

  Primary school mathematics is caught in the form of operation and visualization.

  "I always emphasize that primary school mathematics must not be too operational and intuitive, and students should learn to think and recall problems." Liu Jiaxia, dean of the School of Primary Education of Beijing Institute of Education, said.

  At one time, mathematics education in primary and secondary schools in China was famous for its difficulty. Many people may still remember the classic example: when an American adult is asked what 7×8 is, they will be very embarrassed to answer, "I’ll look for a calculator." And the same question, China grade two or three primary school students will basically blurt out.

  While people are proud of China’s children’s solid mathematical foundation, they are also thinking about how memorizing the multiplication table of 1999 can really help a child’s mathematical study.

  Some experts pointed out that mathematics learning should go through romantic period, accurate period and comprehensive period, while primary school learning is in romantic period, so that children can play and go to school.

  As a result, in many places, primary school mathematics has not only increased the content of practical operation, but also the exams in the lower grades of primary schools have become a "music test". Many years ago, the exercises such as oral arithmetic competition and calculating the standard for 100 days have become rare.

  "But in fact, this ‘ Play and learn ’ It is a higher realm, and the requirements for teachers are higher. " Liu Jiaxia said that not all grades of study must be ‘ Play and learn ’ , and not all knowledge is suitable for ‘ Play and learn ’ . Especially in the middle and senior grades of primary schools, we should not only operate and be intuitive, but also have reasoning, and some rational methods and training should keep up. "Although it is necessary for middle schools to reflect on refining the law after doing the questions, there will be difficulties in the connection of middle schools if there is no relevant training at all in the primary school stage."

  Not long ago, there was a post on the Internet that caused a heated discussion. A teacher left homework in the parents’ WeChat group, saying: One of the math homework in the evening is hundreds of millions of grains of rice, so parents can urge their students to finish it and take it to school in food bags the next day. The group of parents immediately exploded. Some said, "If one grain counts, it will take a year." Some said, "Is this a brain teaser?" Others asked, "How can I get to school tomorrow?".

  Although the case of hundreds of millions of grains of rice is too wonderful, the situation of being too formal and operating for the sake of operation can be seen everywhere in today’s primary school mathematics classroom.

  Teacher Liu Jiaxia introduced that once she went to a division class in primary school. The example given by the teacher in class is 24÷2, which means that 24 is divided into two parts on average. How to divide it? The teacher led the students to divide the sticks, first one by one, then two by two, and then continue to divide them. "If you are a sophomore, this division is still meaningful, but the real difficulty in this class is the vertical division. This division is completely for the sake of division and operation." Liu Jiaxia said that the teacher should directly present: "two bundles of four", two bundles are two tens, and there are four left, and divide the "two bundles of four" equally. At this time, the children should be led to discuss why they should be divided into high positions first (that is, "bundles"), and then the high positions will be divided into low positions.

  "Elementary school mathematics is so shallow that people want to cry." A primary school math teacher said that sometimes it is even required to teach students no more than two steps to solve problems.

  Teacher Liu Jiaxia introduced that primary school students often use the "staring method" to solve problems: there is no need to draw pictures, discuss or question, and the answer is unique. There are only two steps at most, and you can know the answer by staring. "In fact, primary school mathematics should be easier to test, but it is slightly more difficult to learn. The difficulty is not to increase the difficulty of knowledge, but to expand students’ knowledge, to be more reasonable, and to tell the stories behind mathematics knowledge." Liu Jiaxia said, but now there is too much emphasis on operation and intuition, which makes many primary school math classes like teachers coaxing children to play.

  不过有时候也不仅是老师哄着学生玩,学生也哄着老师玩。

  “我们在实际教学中还有一个矛盾。”北京某小学的数学牛老师说,学习内容虽然简单,但是对老师的课堂教学过程还要求多样化。“我们经常在课堂上问:孩子们谁还有别的方法?谁还有问题?但这其实低估了孩子的智商,学习内容这么简单还能有多少方法?还能提出多少问题?”牛老师说,久而久之,学生们便配合着老师一起演。

  老师哄着学生、学生哄着老师,学校里的学习氛围变得轻松了,这种轻松既无法满足聪明孩子的求知欲,同时也无法满足中国家长“不输在起跑线上”的期望,于是“不满足”的家长带着“吃不饱”的孩子进了课外班。

  初一学初二的课程

  超前学让中学数学陷入刷题的汪洋大海

  小学阶段的数学太容易了,浪费了学生的智力。那么,中学呢?

  有人说在中国最苦的学生就是中学生,因此最应该给中学生减负。

  Many people feel that it is difficult to learn, so the burden is heavy, so to reduce the burden, we should reduce the difficulty. "There is actually no relationship between burden reduction and difficulty." Professor Zhao Xuezhi from the School of Mathematical Sciences of Capital Normal University said.

  Today, great changes have taken place in the content of mathematics learning, and at the same time, the methods of mathematics have also changed. This change itself may bring a burden to students. "For example, we used to use derivation to do geometry problems, but now we will use vectors." Zhao Xuezhi said that vector has been debated by math teachers since the day it was introduced. Many people think that the introduction of vector destroys the joy that geometry brings to students when they finally draw a wonderful auxiliary line after trying to break their heads. Others regard the introduction of vectors as evidence that mathematics has reduced the difficulty.

  "In fact, it is difficult to make a simple summary with difficulty." Zhao Xuezhi said that just like walking the same road, people used to walk, but later they changed to take a bus. Originally, walking and taking a bus would not add extra burden to people. But if you go out for a while and then drive back, then go and drive again, the burden will be heavy.

  Experts pointed out that these problems encountered in the development of mathematics will disappear with the skilled use of tools and methods. In middle school, what really causes students’ heavy burden of mathematics learning is not the difficulty, but the advance — — That is to say, when teachers and students are not ready, they are in a hurry to catch up with the progress, which often causes teachers not to pay attention to the teaching process, while students are eating raw rice.

  Ma Lu, who started school in Grade Two, began to learn the content of Grade Two in the next semester of Grade One. Ma Lu said that just because what she learned in school was fast and difficult, she had to "return to the furnace" in the extracurricular class during the summer vacation.

  Learning ahead of time has become a very common phenomenon in middle school mathematics learning.

  What knowledge is learned at what age is suitable for students’ cognitive characteristics at this stage. Learning ahead means that what they have learned is beyond students’ cognitive ability. In order to let students master knowledge, teachers usually practice a lot.

  "Let’s take a simple example to see the relationship between learning ahead and the burden." Professor Zhao Xuezhi said that if we teach at an age consistent with students’ cognitive level, we only need to make it clear that 2 is bigger than 1, and then students can draw countless groups of comparisons by analogy. However, if students learn ahead of time, they can’t understand the relationship between comparisons. In order to let students master this knowledge, teachers will let students remember that 2 is bigger than 1, 3 is bigger than 2, and 4 is bigger than 3 … … "Exhausted and remember, this process is a process of massive practice. Can the burden on students be small?"

  在这个过程中,数学教学培养的是学生的记忆力,而不是推断力。“数学的学习关键是掌握了原理,然后举一反三,而不在于你记住了哪些具体的知识。”赵学志说。

  但是,在当前的很多中学,中考和高考分数仍然是教学的主要奋斗目标,在这种前提下老师们不是以更多的精力引导学生进行更多的思考,而是总结题型,追求题型的全覆盖,进而把学生扔进刷题的汪洋大海。学生的思辨能力、推理能力自然无法得到很好的训练。

  今年高考之后,考生们被“难哭了一片”,很多人不禁怀疑:难道数学的难度又要提高了吗?其实,高考数学科目刚刚结束,教育部考试中心的命题专家就指出,2019年的数学试卷,在难度、区分度上都与前两年相当,只是更加强调考查学生的理性思维能力,综合运用数学思维方法分析问题、解决问题的能力。

  The proposition expert specifically mentioned the Venus that made the candidates "frightened" and pointed out that this question is not to be difficult for students, but to "explore the beauty of the golden section of the human body and integrate aesthetic education into mathematics education." When the candidates calmed down and looked at this "Venus" again, they finally understood that "Venus" was only a narrative way of the topic, and the real mathematical knowledge had probably been learned in the sixth grade of primary school.

  The difficulty of the college entrance examination has not increased, but the flexibility has increased, and the students who are tired of brushing the questions are at a loss.

  Many experts pointed out that there is nothing wrong with the reform direction of mathematics education, and there is nothing wrong with reducing students’ burden. The crux of the problem is that professional things have not been entrusted to professional people.

  An expert said that people will always mention the difficulty coefficient now, but in fact, the difficulty coefficient is an indicator of post-verification, and it is a monitoring indicator for the education management department to maintain the stability of the exam for a long time. "We don’t need to monitor the difficulty coefficient like monitoring blood sugar at all." Zhao Xuezhi said that the whole society and even ordinary people are concerned about talking about this coefficient, which can only increase anxiety, and it is easy to misread the changes of numbers, which in turn leads to unnecessary misunderstanding of mathematics education.

  An expert suggested that the reform should be handed over to the education management department and teachers should be liberated from daily affairs, so that the mathematics classroom can return to rationality and mathematics can return to its original appearance. (Reporter Fan Weichen)

  (At the request of the interviewee, Ma Jia, Ma Lu and Tao Qian are all pseudonyms.)

Just look at the domestic ones! The most beautiful 7 2.1 speakers in history

    Bubble net Audio Channel on June 6th. From the birth of the first innovative 2.1 speaker PCWorks 2.1 to now, the multimedia speaker industry in China has developed for more than ten years. It can be said that while people are demanding more and more sound, they are also very picky about the appearance of products. Wood veneer, piano paint, wire drawing and other technologies are integrated into the products, resulting in a variety of design styles.


    Note: The "domestic" mentioned by the author in the title refers to the domestic multimedia speaker market, not domestic brands, and does not include high-end audio.



Innovating the first 2.1 speaker PCWorks 2.1


◎ Tips


    PCWorks was originally a subsidiary of Creative in the United States, a sub-brand of multimedia speakers of CambrIDE SoundWorks, a famous Hi-Fi factory. PCWorks speakers were designed by the Emmy Award winner, a world audio authority, and entered the China market in 1997. At that time, PCWorks 2.1 was the first to introduce the concept of X.1 speakers, and the application of independent subwoofers greatly improved the sound quality of speakers.


    In these years, how many products have left a deep impression on us with novel designs? If you want to know the answer, let’s take a look at the most beautiful speakers selected by the author in the domestic multimedia speaker market.


● Generation V6cs


    Appearance innovation: ★★★★
    Word of mouth evaluation: ★★★★★
    Comprehensive evaluation: ★★★★☆.


    Generation V6cs, this speaker impacted the domestic multimedia speaker market at the price of around 500 yuan in 2005, which brought unprecedented pressure to 2.1 speakers. Its unique styling design and excellent sound quality performance have so far made many users forget it.



Generation V6cs



Generation V6cs


    The subwoofer of this era V6cs speaker is the highlight of this speaker. The front panel of the subwoofer is designed with a butterfly-shaped metal baffle and is convex. Inside the subwoofer is a 6-inch long-stroke bass unit, and there is an orange power lamp below, which can emit faint light through the front baffle to make the finishing touch.


    In terms of satellite box, this speaker uses a 3-inch full-frequency antimagnetic unit, which was a model that was used more in the generation of speakers at that time. There is also a passive unit behind the satellite box, which lays the foundation for improving the overall sound quality.


● Grand Pole A6


    Appearance innovation: ★★★★★
    Word of mouth evaluation: ★★★★★
    Comprehensive evaluation: ★★★★★


    In the early years, Taiji Dian was also a leader in the multimedia speaker market in China. Later, with the development, they gradually moved closer to the professional field and separated from the ordinary consumer groups. However, we have to admit the success of the A6 2.1 multimedia speaker of Dajidian.



Dajidian A6


    The A6 speaker of this grand classic adopts the design of vacuum tube preamplifier, which satisfies the users who have high requirements on dynamics and sound quality. From the modeling point of view, it is even better than the previous generation V6cs, with a unique metal panel and a black piano paint box on both sides, all of which make the Grand Pole A6 not lose to any 2.1 multimedia speaker sold at that time.


    In addition to the characteristics of half the multimedia speakers, we can see a unique feature in this grand classic A6, that is, there is a control called "phase switch" on the back of the speaker, which can only be seen on high-end audio. However, for the first time, Taiji Dian introduced this concept into multimedia speakers, which inadvertently became the focus at that time.


● hivi T120


    Appearance innovation: ★★★★★
    Word of mouth evaluation: ★★★★★☆.
    Comprehensive evaluation: ★★★★★☆.


    Hivi can be said to enjoy a high evaluation in the domestic multimedia speaker industry, and is also sought after by HiFi people. In hivi 2.1 speaker products, it must be T120 to talk about "looks". At that time, it seemed that the triangular section panel design was the focus of attention unconsciously.



Hivi T120


    Hivi T120 speaker was priced at more than 900 yuan when it was listed at that time, and the overall workmanship and sound quality of the speaker were unquestionable, which was well received by consumers. The innovative triangular panel design with a piano paint box makes people have to admire hivi’s strength in speaker design and production. In the follow-up products, we can still see similar designs, such as hivi’s T200 series.


    It is understood that the total output power of hivi T120 speakers can reach 120W, which is very rare in the current 2.1 speakers. Its materials are unambiguous, and four LM 1875 integrated power amplifiers guarantee its excellent sound quality. In terms of units, hivi T120 adopts F6BN bass unit and M3N full-frequency unit, and the overall performance is absolutely shocking. It can be said that the launch of this T120 speaker occupied an absolute dominant position at that time, and many people are still using it.


● hivi M20W


    Appearance innovation: ★★★★☆.
    Word of mouth evaluation: ★★★★★
    Comprehensive evaluation: ★★★★★


    We have to admire hivi’s strength in product design. At that time, this M20W conquered many users with the shape of "small waist drum". Its successor, M20W(08) version, was modified in the line control and bass unit, and was immediately welcomed by many users after its launch, becoming one of the best-selling 2.1 multimedia speakers at that time.



Hivi M20W



Hivi M20W(08)


    The appearance of the M-20W is still the classical and luxurious style that hivi insists on. It is made of bordeaux logs with elegant black piano paint on the top and a black front panel with hivi LOGO. The unique shape of the box makes it look like three semicircular chocolate cakes, which is very attractive. M-20W’s two satellite speakers use hivi’s 3-inch full-band antimagnetic speaker unit, which has quite good sound effect, clean and clear high frequency, and soft voice without losing density. The subwoofer is a professional 6-inch long-stroke high-power speaker unit in hivi, and its low-frequency performance is strong and thick.



● Rambler M3


    Appearance innovation: ★★★★★☆.
    Word of mouth evaluation: ★★★ ☆.
    Comprehensive evaluation: ★★★★★


    Just finished the "small waist drum" in front of hivi, let’s take a look at the M3 of Rambler. It can be said that it is a breakthrough and innovative design with the "barrel" type, and it is known as the "small steel gun". It quickly became popular with its novel and unique reality, but the most controversial thing at that time was its sound quality performance.



Rambler M3



Rambler M3 Plus


    Rambler M3 adopts aluminum metal tube subwoofer and is equipped with high-power aluminum voice coil, which can effectively prevent resonance. It has built-in OLC power amplifier, which can produce strong bass effect. The high-pitched unit of the satellite box adopts a special aluminum diaphragm and a 1.5-inch paper basin, and all units are made of high-performance NdFeB magnetic steel, which can effectively reduce distortion. This rambler M3 is still selling well, and its follow-up product M3 Plus also landed in Zhongguancun not long ago, and the recruits and veterans fought together on the battlefield.


● Mai Bo A-6351


    Appearance innovation: ★★★★★☆.
    Word of mouth evaluation: ★★★ ☆.
    Comprehensive evaluation: ★★★★★


    Mai Bo’s A-6351 speaker can be said to have stood the test since it went on the market. It has persisted under the pressure of people’s evaluation such as "imitation" and "cloning", which proves its success. At present, we can still buy this speaker at a price less than that of 500 yuan, which can really be called "being old and strong".



Mai Bo A-6351


    This speaker adopts 2.1+1 structure, all of which are transparent except the independent power amplifier, and the viewing degree is extremely high. The subwoofer uses a 5.25-inch subwoofer. The transparent shell is like a cover, with an upward inverter tube in the middle and four transparent legs at the bottom. The bass unit is designed to boost the ground, and the saturation and intensity of low frequency are not bad, and the performance is vigorous and strong. The satellite box uses a 2.5-inch medium-high frequency speaker unit, and the overall output power of the speaker is 44W.


● Innovative I-Trigger-3600


    Appearance innovation: ★★★★★☆.
    Word of mouth evaluation: ★★★ ☆.
    Comprehensive evaluation: ★★★★★


    Speaking of the innovative I-Trigger-3600 speaker, we have to mention its satellite box design. Although the three units of the satellite box are not so novel today, it really left a deep impression on consumers at that time.



Innovation I-trigger-3600



Innovation I-trigger-5600


    Then innovation seized this selling point and launched a 5.1-channel speaker with 16 units-I-Trigger-5600. The innovative I-Trigue series speakers use titanium alloy units different from traditional speakers. This unit is small in size, and the sound quality is unambiguous. In addition, the unique design of its box structure makes the small speakers also emit quite a sense of bass.


    Good sound quality and outstanding modeling at that time laid the foundation for the innovation of I-Trigger-3600. Even now, it can still compete with the 2.1 multimedia speakers on the market.


Write at the end.


    Well, the above are the seven 2.1 speakers with the most beautiful designs selected by the author in the domestic multimedia speaker market. Here, we can find that most speaker manufacturers have launched follow-up products due to the success of their products. Although some have withdrawn from the historical stage, some can still be seen in the market today. Anyway, their glory is worth remembering forever. <

Half the Sky is about to show four highlights, focusing on global women’s stories.

1905 movie network news The first female film "Half the Sky" produced by Jia Zhangke and co-produced by BRICS countries will land in the national cinema on May 10th. The film tells stories about women in five different countries and backgrounds through five short films with different styles and characteristics. It not only redefines women’s strength, but also highlights women’s social and family values. The day before the release, the secrets of the four highlights of the film were revealed to the audience in advance.

 

Aspect 1: BRICS countries cooperate again to present wonderful stories.

The film "Half the Sky" shows the unique folk customs of each country through five short stories. For example, the traditional food "jiaozi" representing China families, the new trend of Russian young people communicating through dating websites and the daily life of traditional Indian families. Among them, actors Wang Luodan and Liu Bei play a mother and daughter in China’s jiaozi, showing the career worries of professional women and the life troubles of housewives one by one.

Aspect 2: Pay attention to the global hot topic "Online dating" and lead a heated discussion.

"Half the Sky" presents the common problems of female groups with five stories with different styles but equally wonderful. The film presents hot topics of global concern in recent years, such as South African female athletes being suspected of their gender, and Russia’s online dating has become a common practice but "seeing death". At the same time, China, Brazil and India all focus on the family, from housewives and professional women to family of origin’s injury and infatuation. Different storylines resonate with different audiences: "South African articles make people feel deeply, and gender can’t restrict us from doing anything. Women can also have strength and willpower beyond men." "When you questioned that women didn’t make money for their families, you didn’t expect that they created value far higher than money."

 

Aspect 3: picturesque, a wonderful trip with multi-cultural integration

The distinctive film styles and pictures in Half the Sky are a highlight. jiaozi is soft and warm, which makes the audience feel at home. "Online Lover" is colorful, and the color matching of the green grass red skirt is passionate and unrestrained, presenting a Russian village like an oil painting version &hellip; &hellip; The five female directors also incorporated their unique cultural customs into the film, showing the unique social environment and women’s status of each country while the film plot developed, bringing the audience a wonderful international trip.

 

Aspect 4: Assembling international outstanding female directors and focusing on "half the sky"

"Half the Sky" was directed by creative female film directors from China, Russian, Indian, Brazil and South Africa. China director Liu Yulin has been selected for Berlin Film Festival, Busan Film Festival, Taiwan Golden Horse Award and many other domestic and foreign film festivals. The film independently directed by Brazilian director daniela thomas was selected as the grand view unit of the 2017 Berlin Film Festival. The works of Russian director Elizabethan Stishova and South African director Sarah Blanck have been shortlisted for several international film festivals. It is worth mentioning that the Indian short film "Mom’s Holiday" was created by the team, and the director Ashwini Yiye Tiwari was voted as one of the most influential women in India by Indian magazines.

The film "Half the Sky" will land in the national cinema before Mother’s Day on May 10th.


Eight ministries and commissions jointly control the illegal map of the Internet. Google says it has no basis.


  But said it would cooperate with the government to legislate.


  Eight ministries and commissions, including the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the General Administration of Press and Publication, the Information Office, and the Secrecy Bureau, joined hands to launch a special campaign nationwide for the first time. It is reported that this action began in April and will last until the end of the year. Google Maps, the difficulty of rectification named by experts, claimed that it was very wrong, and said that the current laws and regulations on Internet maps in China are blind spots, but it will cooperate with the government to do a good job in legislation.


  The problem of errors, omissions and secrets of Internet maps is prominent.


  Min Yiren, deputy director of the State Bureau of Surveying and Mapping, said in an interview that at present, the problems existing in Internet maps are mainly manifested in the following aspects: first, marking a large part of China’s territory abroad in map representation; Second, it omitted to draw important islands such as South China Sea Islands, Diaoyu Islands and chiwei yu. Third, Taiwan Province, our territory, is represented as an independent country or Taiwan Province Island is omitted; The fourth is to draw the administrative boundaries of our country by mistake and publish important geographical indication information without authorization; The fifth is to mark some sensitive, undisclosed and even related information involving state secrets on the map.


  By searching keywords on many domestic and foreign websites that provide China map search, the reporter found that these websites all have the problem of marking the location of geographic information, and marked some sensitive, not open and even related information involving China’s secrets on the map. On a website called "China Emergency Network" (emss.cn), there is a schematic diagram of more than 300 emergency centers in China on its self-made emergency map of China. However, this map has wrongly drawn China’s border line, and has drawn a large part of China’s territory abroad.


  Relevant persons from the State Bureau of Surveying and Mapping said that because the network map is in a dynamic form, it is updated quickly, and the websites copy and upload each other, so the problems existing in the network map are not only common, but also spread quickly and have a wide range of influence.


  The lack of supervision of servers is a problem.


  Why are there so many "problem maps" on the Internet? Li Yongxiong, director of the Department of Surveying and Mapping Achievements Management and Application of the State Bureau of Surveying and Mapping, believes that one of the reasons is to make and upload the server at will. "At present, only a few maps published on the official website of the Olympic Games have been audited by the administrative department of surveying and mapping. Internet maps that violate laws and regulations are widespread. " He said.


  According to him, at present, many geographic information service enterprises draw electronic maps of catering and tourism services through GPS locators without the qualification of surveying and mapping. "This kind of electronic map made by" surveying and mapping by the whole people "is not only rough, but also full of mistakes. It is also possible to mark some geographical information involving state secrets. " Li Yongxiong said.


  A spokesman for Google China said that the basic geographic data sources of Google Maps were obtained from units with official surveying and mapping qualifications. Some experts pointed out that it is a difficult point to rectify a commercial website that provides map services like Google, whose server is abroad, if there is a "problem map".


  However, the reporter saw on Google and other websites that users can indeed modify and upload map-related place names, building names and other information at will, and advertise their own business.


  Internet map market oligopoly


  Min Yiren, deputy director of the State Bureau of Surveying and Mapping, believes that errors in Internet maps not only harm the interests of consumers, but also harm the interests of the state. He said: "Internet map is also the main form of national territory, and the wrong national territory is easy to cause our diplomatic passivity." For this view, Google China does not agree-Google China insists that the legislation on Internet maps in China is still in progress, and there is no clear legal provision on what is illegal, so the special governance action itself lacks a legal basis.


  "In fact, relevant government leaders and staff often come to Google to discuss the details of how to formulate Internet map regulations. The development of the Internet is often ahead of the law. " A spokesman for Google China said. However, several other big Internet map providers are reluctant to express their views on this matter.


  There are reasons behind Google China’s high-profile refutation of the special governance actions of the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security and the Ministry of Industry and Information Technology. According to a reporter’s investigation, Google China purchased geographic data from Beijing Tumeng Technology Co., Ltd. The company not only has the ICP license "Jing ICP030699" for Internet content operation, but also has the map approval number of electronic map operation service provider issued by the State Bureau of Surveying and Mapping: "GS(2007)360".


  According to the latest research of internet society of china and China Computer Users Association, Tumeng’s market share of map search technology services has reached 53% (including the total share of website traffic such as Google China, Sina Aiwen and SouFun); And its competitor-Beijing Tuweixian Technology Co., Ltd. (drawing approval number: "GS(2006)781") has a share of 41%; The two companies have almost formed an oligopoly in the Internet map market.


  The laws and regulations need to be clearly explained by the regulatory authorities.


  Some people have raised the question: Can the approval numbers issued by the State Bureau of Surveying and Mapping to two electronic map operators be lent to other websites at will? For example, is it allowed by law for Google Maps to use the approval number of Tumen?


  "This is a bit like driving a deck car on the road. It seems to be legal. If you check it carefully, you will be exposed." Yang Qun, an analyst of Warring States Policy, commented.


  In addition, the following two acts are prohibited according to the Regulations on the Administration of Map Examination and Approval promulgated in August last year: first, the acts of not submitting maps for examination as required or using maps without examination and approval without authorization; Second, the map that has been examined and approved has not been revised according to the examination opinions. Those who commit the above acts shall be ordered by the administrative department of Surveying and Mapping of the State Council or the provincial administrative department of Surveying and Mapping to make corrections within a time limit, given a warning, and may be fined between 5,000 yuan and 20,000 yuan. The above provisions apply to both traditional maps and electronic maps.


  According to Yang Qun, another important issue that needs to be clarified is: The map data provided by a company that has been approved by the government to qualify maps to a third-party company is legal and has been examined and approved. However, if a third-party company (such as Google China) makes modifications, additions and other secondary processing on this basis, does it need to be re-examined and approved by surveying and mapping departments at all levels?


  "This issue is related to the life and death of many Internet map businesses." Yang Qun said so. (Dong Yi)

Editor: Jufu

Economic data in April: the intensity of "entry" is increasing, and the conditions of "good" are increasing.

  On May 15th, at the press conference held by the State Council Press Office, the National Bureau of Statistics released the main index data of national economic operation in April. The data shows that in April, the production sector grew steadily, the market demand continued to expand, the employment situation continued to improve, consumer prices rose moderately, the supply-side structural reform was further promoted, the old and new kinetic energy was accelerated, and the quality and efficiency of economic operation were further improved.

  Xing Zhihong, spokesperson of the National Bureau of Statistics and director of the National Economic Statistics Department, said that although some indicators declined in April, there were many positive changes in the relationship between supply and demand, quality and efficiency, and market expectations in economic operation. "Stability" was the main tone, "progress" was the key word, "good" was the general trend, and the national economy was expected to continue to maintain a stable and positive trend.

  The main tone of "stability" has not changed.

  The data shows that the growth rate of some economic indicators declined in April.

  "This is mainly due to this year &lsquo; May Day &rsquo; The small holiday is ahead of schedule and the working day is reduced by one day. " Xing Zhihong said that if we compare the growth of economic indicators in April with January-February and last year, we can find that the performance of relevant indicators is not weak. Taking industry as an example, in April, the year-on-year growth rate of industrial added value above designated size was 0.2 percentage points faster than that in January and February, and 0.5 percentage points higher than that in the same period last year. Among the monthly growth rates since 2015, the growth rate of 6.5% is also at a high level.

  "The decline in the growth rate in the month has not affected the steady development trend of the cumulative growth rate." Xing Zhihong said that the cumulative industrial growth rate from January to April was 6.7%, which was basically the same as the 6.8% in the first quarter; The cumulative growth rate of retail sales of social consumer goods was 10.2%, 0.2 percentage points faster than that in the first quarter. It can be seen that the slight decline of some economic indicators in April is not a trend change, but a small fluctuation within a reasonable range and an expected range.

  Xing Zhihong said that from the four important indicators of economic growth, price level, employment status and balance of payments, China’s economy continued to operate steadily in a reasonable range, and the main tone of stability remained unchanged, achieving stable economic growth, stable employment, overall stable prices and relatively stable balance of payments.

  The strength of "entering" is increasing.

  Xing Zhihong said that in April, China’s economic operation was intensified, structural adjustment continued to advance, and the momentum of transformation and upgrading was good. The "three to one, one reduction and one supplement" was solidly promoted, and the policy effect was further revealed.

  &mdash; &mdash; In terms of capacity reduction, steel production increased by 1.7% year-on-year in the first four months, and the growth rate dropped by 0.4 percentage points compared with the first quarter. Cement and raw coal production increased by 0.7% and 2.5% respectively. At present, the steel production capacity is 31.7 million tons, and the coal production capacity is 68.97 million tons, achieving 63.4% and 46% of the target tasks for this year respectively. In terms of destocking, the area of commercial housing for sale nationwide decreased by 7.2% at the end of April, which was 0.8 percentage points higher than that at the end of March. In terms of deleveraging, the asset-liability ratio of industrial enterprises above designated size was 56.2% in March, down 0.7 percentage points year-on-year.

  &mdash; &mdash; In terms of cost reduction, from January to March, the cost per 100 yuan of main business income of industrial enterprises above designated size was 85.25 yuan, down 0.15 yuan year-on-year.

  &mdash; &mdash; To make up for the shortcomings, the investment in ecological protection and environmental management increased by 50.4% in the first four months, the investment in public facilities management increased by 28.4%, and the investment in water conservancy management, transportation and warehousing and postal services increased by 16.1% and 16.7% respectively.

  "Since the beginning of this year, the leading role of innovation has improved, new kinetic energy has continued to grow and develop, and entrepreneurial innovation has a good momentum." Xing Zhihong said that in April, there were 556,000 newly registered enterprises nationwide, a year-on-year increase of 9.2%, with an average of 18,500 newly registered enterprises every day. New formats and new models have grown rapidly, and the proportion of online goods in the retail sales of social consumer goods has reached 12.9%, up 1.8 percentage points year-on-year. Driven by the rapid development of e-commerce, the volume of express delivery business is also growing rapidly, and it is expected to increase by 31.1% from January to April.

  "Good" conditions are increasing.

  Xing Zhihong said that since the beginning of this year, the positive factors in China’s economic operation have been accumulating, and the steady and positive development trend is sustainable.

  From the perspective of supply and demand, although the year-on-year increase of PPI has declined in the past two months, the improvement of supply and demand in most industries continues and the market demand continues to expand. In April, the prices of 34 of the 40 industrial sectors were higher than the same period of last year, and the increase was further expanded; Among the 596 industrial products, the output of 419 products was higher than that of the same period of last year, with an increase of 70.3%; What is even more commendable is that the production and sales rate reached 97.6%, up 0.1 percentage points year-on-year, indicating that the relationship between supply and demand in the market continued to show an improvement trend.

  "This improvement in the relationship between supply and demand is achieved in the context of structural reform on the supply side and the transformation of old and new kinetic energy. It appears on the premise that both supply and demand structures are optimized, and new supply is born through new demand, and new supply creates new demand, not just the result of cyclical factors." Xing Zhihong said.

  "The upward momentum of the economy and the downward pressure of the economy coexist, and some long-term accumulated structural contradictions still exist." Xing Zhihong said that at present, China is in a critical period of speed shifting, structural optimization and kinetic energy conversion, and it still needs to pay close attention to new situations and new problems in economic operation. (Economic Daily China Economic Net reporter Lin Huocan)

Doctors also believe in "fate"? Really believe

Original Wang Xingfei Fictitious Time

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

From the first human blood transfusion more than 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, Dr. Paul Offit (author of The Story of Vaccine) started with nine great achievements of modern medicine and told the story of risks behind each medical progress this time.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Faced with this medical uncertainty, our old friend, Dr. Wang Xing, the author of "Patient’s Family, Please Come" and other books, said: "In fact, although most technical risks are now very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies. The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the’ life’ that doctors believe. "

Do doctors also believe in "life"? !

Wen | Wang Xing

(Peking University, Ph.D. in Oncology, Deputy Chief Physician, Department of Thoracic Surgery, Shanghai First People’s Hospital)

Do doctors believe in life? Really believe it.

Many doctors, including me, don’t necessarily have any religious beliefs, but most of them believe in fate. This is not a feudal superstition, such as not eating mangoes (busy) and eating apples (safe) when on duty, although many times we really want to do so. The "fate" that doctors believe is essentially probability. Because modern medicine is an uncertain science based on probability.

When a doctor is a rookie, he can be independent, not because of how many operations he can perform, how complicated situations he has handled and how to save the day, but because of his courage. At the beginning of the operation, there was nothing I was afraid to do, and I was full of momentum, but today, ten years later, I am afraid of a lot. This kind of cowardice is not simply to give up the challenge, but to recognize the probability.

Dr. Wang is at work. Tuyuan Wang Xing Weibo

Assuming that the probability of a risk is one in a thousand, and you treat at least 1000 patients in ten years, this risk will change from a small probability event to a high probability accident.

In recent years, immunotherapy has become more popular in the field of lung cancer. Because of some policies of benefiting the people, most of the immunotherapy drugs have dropped from the initial course of 10,000 yuan to around 1000 yuan. This is certainly gratifying, but it is a headache for doctors that when the price is lower than many auxiliary drugs to relieve vomiting, it will lead to a result-because patients lack the necessary understanding of the side effects of such drugs, they think that since this drug is not expensive, it is nothing to add.

On one occasion, the day before, we lamented that the patient was obviously better after taking the medicine for two days. The patient returned home happily and received news from the patient’s family the next day that the patient had left. From the experience, it is likely that there is an outbreak of immune cardiotoxicity, the probability is about 5%, there is no reason, and even the key markers can not be found to determine who is the 5%.

Young doctors are reluctant to talk about risks and think the probability is too low. But I will talk about the risks and let patients know that whether it is surgery or medication, we are all gambling. I still remember that a patient in the department suddenly fell to the ground when he went to the toilet the next day after surgery. After investigation, he found that it was an acute cerebral infarction, so he quickly rescued it and spent hundreds of thousands. The final outcome was a vegetative state, and the patient died soon.

Stills of In the World

It was originally a simple minor operation, but the patient lost his life. Despite the timely rescue, the patient’s lover expressed gratitude to us, but the family members still questioned us-

"Should surgery be done?"

"If the operation is not done, can the patient live for many years?"

"Why didn’t you emphasize with your family that you would have a cerebral infarction before the operation? If you knew there was this risk, we wouldn’t be in a hurry."

If I were a family member, I would ask the same question. No way, the surgeon’s job is to bury his emotions in a grave that belongs to his own heart and continue to work with a cold mask. But the more you work, the more timid you are, and the more you will nag patients about risks, instead of boasting about your strength and downplaying the operation.

I hope more people will read this book precisely because it is not preaching, but telling people with facts that medical risks are a problem that cannot be ignored.

Although medicine has developed from witchcraft of offering sacrifices to ghosts and gods to today, it is still full of many uncertainties. This is the origin of the title, gambling on life, or literally translated as-you have to gamble on your life.

This is no exaggeration. Nowadays, technologies that look very mature: blood transfusion, antibiotics, vaccines, anesthesia … These medical inventions not only bring about the improvement of people’s well-being, but also bring disastrous consequences.

Stills of Everything About Dr. Tang

If the key word of the author’s The Story of Vaccine is "cost", then the key word of Gambling Life is "uncertainty".

At the time of writing this book, the COVID-19 epidemic was raging all over the world, and all countries were on the track of vaccine, hoping to develop a unique vaccine, so that their countries could gain great advantages in this era. On April 7th, 2020, FDA approved an antimalarial drug named hydroxychloroquine for the treatment of Covid-19 infection in the absence of research results on drug effectiveness. Many people, including the then president of the United States, think that what harm can it do to try? Unfortunately, many research results show that hydroxychloroquine can neither treat nor prevent Covid-19 infection, and about 10% of drug users have severe arrhythmia. Two months later, the FDA withdrew the drug recommendation.

It can be said that one of the purposes of this book is to accuse the American government of ignoring the potential risks of new medical technologies in order to "win". Different from the history of western medicine which is narrated according to time, Gambling Life has no intention of exaggerating the success and tragedy stories behind nine modern medical advances, but conveys a profound lesson to us-whether, when and how we should accept new technologies.

This book tells readers with cold figures how the hidden bugs in the beautiful medical discoveries in the name of cure have led to disasters step by step. In the process of reading, I was deeply touched. Medical study only made me see the increasing life span of human beings, but I didn’t see that the flashes in medical history superimposed the unique arrogance of human beings, which made history trample on bones and blood and tears again and again.

Human discovery of medicine is often accompanied by several kinds of mistakes:

The first category is insufficient cognition.

The author takes blood transfusion as an example. At first, people learned to transfuse blood from cattle and sheep. When an accidental transfusion of human blood succeeded, they fell into a gambling game, because after transfusion, there was a certain probability that people would die. Today, we know that people have ABO blood type and Rh blood type, and only the correct blood transfusion method can be established. After people thought that they had discovered the natural law and started blood transfusion, they were educated again, because the disaster caused by the spread of hepatitis B and AIDS caused by blood transfusion was far more serious than before. You will find that the more ordinary people are, the more confident they are, and the more confident they are, the greater the cost.

The second category is that the pace is too big and there is a lack of supervision.

Known as "one of the most serious large-scale poisoning incidents in the 20th century", the protagonist is an antibiotic called sulfanilamide, which is still commonly used today. At that time, four weeks after the drug was put on the market, 353 people took it and 105 people died, including 34 children. Finally, it was found that the problem was not sulfanilamide, but the solvent of the drug. The solvent contains lethal diethylene glycol, which will cause nephrotoxicity. On March 5, 1938, President Roosevelt signed the Food, Drug and Cosmetics Act. Since then, American pharmaceutical companies have been required to list all drug ingredients on the labels and fully carry out product safety tests before they can obtain the marketing permission of the FDA.

The third category is "a dead horse is a living horse doctor".

The most typical example is biotherapy. In the Wei Zexi incident, Wei Zexi tried biological therapy in the treatment of chondrosarcoma with a desperate mentality, and eventually he lost both money and money. The effectiveness of many seemingly "new drugs" and "new therapies" has not been fully verified, and the huge temptation of fame and fortune brought by a star therapy has also driven doctors to ignore ethics and regulatory processes to promote clinical trials. This "two-way trip" to human trials is disastrous, such as the incident of genetically editing a fetus that made a lot of noise a few years ago. These experiments will bring unpredictable and huge risks to individuals and human beings. The author thinks that we must firmly control the brakes under our feet.

via:www.sagarhospitals.in

The fourth category is the false confidence generated by animal experiments.

A successful heart transplant for chimpanzees does not mean that people will succeed. There are great species and individual differences between species and people. Social media often reports that a drug has played a good role at the cellular and animal levels, and it sounds as if human beings are about to conquer a certain disease. However, as long as graduate students who have experienced basic scientific research and training know that there is a huge gap between drugs from outside to inside, and from animals to people. What is effective at the cellular level may not be effective at the animal level, and what is effective at the animal level may not be effective in human trials, and even lead to a series of chain reactions. The exquisiteness of the human body also determines that any method of changing the structure and adjustment of the human body is bound to have defects.

Gambling on Life is a sober book, which refers to the U.S. government, which is eager to promote large-scale clinical trials without evidence, and hopes that every struggling patient can remain rational during treatment. In the book, you will learn that in the history of medical development, people who have been drugged may or may not fall asleep; People who have been vaccinated may resist the virus or die of the vaccine itself; Even blood transfusion, a common operation in modern society, was once a gamble.

Stills of "Emergency Room Story"

No one wants to gamble. It’s like a patient asking me if I can be cured. If I answer "It depends on my life", it will probably cause a contradiction between doctors and patients. In fact, although most technical risks are already very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies.

The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the "fate" that doctors believe.

* Some pictures are from the Internet.

Bet one’s life

[America] By Paul Offit, translated by Qiu Xiaochen

Publication date: May 1, 2024

Shanghai Translation Publishing House

brief Introduction of the content

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

Dr. Paul Offit pointed out that from the first blood transfusion over 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, "Gambling for Life" starts with nine great achievements of modern medicine and tells the risk story behind each medical progress.

Brief introduction of the author

Paul A. Offit, professor of vaccinology, professor of pediatrics at perelman Medical College, University of Pennsylvania, and director of the Vaccine Education Center of Philadelphia Children’s Hospital. He is a member of the vaccine working group of the National Institutes of Health (NIH) and the vaccine and related biological products advisory committee of the Food and Drug Administration (FDA). Previously, he was a member of the Advisory Committee on Immunization Practice of the Centers for Disease Control and Prevention (CDC).

His medical popular science works include The Story of Vaccine, Do you believe in magic? "gambling" and so on.

Original title: "Doctors also believe in" life "? ! Really believe it. 》

Read the original text

Bank practice, red envelope cover, a good start on the Internet.

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Wang Zhiqiang HF013)