Cultural creativity and scientific and technological innovation are comparable to Qi Fei —— A review of China’s promotion of cultural and technological development since the 18th National Congress

　　[Striving forward in the direction guided by the General Secretary, the integration of culture and technology in the past five years]

　　In the face of increasingly fierce international competition, we must put innovation at the core of the overall development of the country and constantly promote innovation in theory, system, science and technology and culture.

　　— — Excerpt from the speech of the Supreme Leader General Secretary at the symposium of intellectuals, model workers and youth representatives on April 26th, 2016.

　　Recently, the planning scheme of "China Sound Valley" was unveiled in Hefei, Anhui Province, focusing on the intelligent voice industry and building strategic emerging industries, which not only releases the imagination of cultural creativity, but also stimulates the support of scientific and technological innovation. It is estimated that by 2020, the operating income of "China Sound Valley" enterprises will reach 100 billion yuan, with an average annual growth rate of 40%.

　　Since the 18th National Congress of the Communist Party of China, China’s culture and scientific and technological development have been deeply integrated, and cultural creativity and scientific and technological innovation have produced a "chemical reaction", which not only brought new changes in the cultural field, but also injected new kinetic energy into the social economy. It not only brings the collision and agitation of ideas, but also provides a new scheme and path for reform and development.

　　Realize the transformation and upgrading of cultural construction.

　　The "singing microphone" with black head and red body makes KTV palm-shaped and free-spirited. Its design implies that "every singer can become the king in his heart with the protection of the microphone"; The kernel technology adopts intelligent audio processing chip and dual noise reduction function, which greatly improves the quality of music, integrates into people’s daily life more professionally, conveniently and fashionably, and helps upgrade the traditional music industry and KTV industry.

　　There is more than a small "singing microphone" that combines the "face" of cultural creativity and the "lining" of technological innovation. In the past five years, cultural industries such as art inspection, museum exhibition, dance design, film equipment, printing and publishing have also inserted the wings of science and technology, and "transformed" through scientific and technological innovation to achieve industrial upgrading.

　　The traditional publishing industry has given full play to the guiding role of financial funds, implemented a number of transformation and upgrading projects, accelerated the construction of platforms such as technical support services, content resource management, data sharing and knowledge services, and achieved phased results in the digital transformation and upgrading of the publishing industry.

　　In the field of public cultural services, the cultural sharing project combines traditional library services with public electronic reading room services, and the network covers urban and rural areas, and also directly reaches remote villages and towns, improving the imbalance of public cultural services at the grassroots level in China.

　　From the innovation of service form to the innovation of content construction, from the innovation of communication means to the innovation of management mechanism, science and technology promote cultural innovation, further liberate and develop cultural productivity, and better meet the growing spiritual and cultural needs of grassroots people.

　　Enlarge the fission effect of Internet cultural industry.

　　On September 17th, Tencent Pictures released 43 films in one breath, covering pan-entertainment projects with full copyright linkage such as movies, TV dramas and online dramas, and well-known IP lists such as Shanghai Fortress, Tibetan Code and Journey to the West are famous. Tencent’s "big hand" comes from the new concept of "not doing film and television in isolation, but being an open content platform"; The "confidence" of Tencent Pictures comes from the strategic layout of "not being a traditional film and television company, but based on the pan-entertainment cultural ecology".

　　Tencent Pictures is striding towards "Disney" in China, catching up with the new opportunities and good times when the Internet platform gave birth to the "Big Mac" of cultural enterprises, and further improving the market competitiveness of cultural enterprises. Since the 18th National Congress of the Communist Party of China, emerging cultural formats such as online literature, online music, online movies, online performances and online animation have developed rapidly, gathering new momentum for the development of cultural industries.

　　2016 is called "the first year of live broadcast". As soon as the new live broadcast was unveiled, the industrial boundary continued to expand, from entertainment to all aspects of production and life. In just one year, the output value of the live broadcast industry has exceeded 50 billion yuan, exceeding the box office of movies and amplifying the fission effect of the Internet cultural industry.

　　At the first China "Internet Literature Plus" conference held in Beijing, a set of data showed people a "new version" of China’s online literature industry. In 2016, the number of online literature users in China exceeded 300 million, and 40 major online literature websites launched 14.548 million works, with a market scale of 9 billion yuan. With the cultivation of paid reading users, the deep development and multiple utilization of original works IP, online literature will be in a golden period of development in the next decade, which will create greater spiritual and material value.

　　Taking online literature as the origin, it extends to TV series, games, animation and other industrial chains, detonating the value of creativity and stories. In 2016, the business income of the cultural information transmission service industry with "internet plus" as the main form increased by more than 30% year-on-year. Internet technology has enriched the channels of cultural consumption, changed the mode of production of cultural industries, expanded the cultural market, and spread the "China Story" and "China Spirit" quickly and powerfully.

　　Meet the new wave of integration and development

　　Traditional brocade technology can only show more than 20 colors, while brocade using digital technology can show nearly a thousand colors. The national cultural innovation project "Silk Brocade Cultural Creativity and Technological Innovation and Demonstration Promotion", in addition to technological innovation, also tries to build a research and development platform for modern brocade cultural creative products, integrate modern painting artistic content and visual design, and enrich product themes and cultural connotations. This technology, which is full of cultural elements and scientific and technological contents, has developed more than 200 series products in five categories: tourist souvenirs, brocade thangka, art derivatives, dress cheongsam and home decoration products in more than two years, initially forming a digital production line with an annual output of 100,000 pieces of brocade crafts, which has enabled traditional crafts to realize cultural creativity and technological innovation in the new era.

　　Science and technology are hard power and culture is soft power; Scientific and technological innovation optimizes the use function of products, and cultural creativity enhances the added value of products; Scientific and technological innovation meets the needs of utensils, while cultural creativity goes straight to the heart, touches emotions and meets spiritual and cultural needs; Scientific and technological innovation should be good, and cultural creativity should be beautiful.

　　Cultural creativity and technological innovation are like two sides of the same coin, which complement each other; Cultural creativity and scientific and technological innovation are the two major driving forces of cross-industry and cross-domain product innovation, just like one body and two wings, taking off across borders. Virtual technologies such as 3D, VR, AR, MR, artificial intelligence, big data and other new terms will change the future production and life and form an imaginative economy. With the deep integration and development of culture and technology, we can build new products and services as long as we want and can do it, and promote industrial exchanges and upgrading.

　　The power of cultural and technological integration should not be underestimated. In the 13th Five-Year National Strategic Emerging Industry Development Plan issued by the State Council in December 2016, the "digital creative industry" was listed as one of the five new pillar industries with an output value of 10 trillion yuan for the first time. Under the guidance of the basic strategic idea of "cultural and technological integration", we will build a public service system of the whole industrial chain based on digital technology, and help the transformation of China’s economic development mode through the integration with the real economy.

　　Count these five years.

　　In recent years, the cultural information transmission service industry with "internet plus" as the main form has developed rapidly, and the added value will be realized in 2015.2858Billion yuan, an increase over 2013.1055100 million yuan, with an average annual growth rate of25.9%. In 2016, the cultural service industry grew rapidly, and the operating income of the cultural information transmission service industry with "internet plus" as the main form.5752Billion yuan, growth30.3%.

　　(Reporter Zhang Yuling)