The 2021 Mazda CX-4 is on the market, claiming that the starting point is high-end, but it is still not recommended to start

"Cloud listing, pre-emptive price" has become the two innovative marketing methods for new cars since the epidemic this year. If you add the previous idea of "additional distribution without price increase, entry is high matching", the new car listing can be described as "all-out".

On August 15, the 2021 model was newly launched. According to the official statement, the new product realizes an all-round upgrade of technological safety equipment, with an average increase of 8,800 yuan, and even the entry-level model is no longer the "beggar version". But the price remains unchanged, with a price range of 148,800 yuan – 215,800 yuan.

Moreover, Guo Deqiang, executive deputy general manager and party secretary of the sales company, also issued a "horse powder price" at the listing site – the maximum discount is 10,000 yuan, and the starting price after the discount is 138,800 yuan.

As a coupe, its market positioning is indeed more personalized. It was launched as early as 2016, which could be said to have filled the gap in the market segment. Although the subsequent sales were not so popular, they have been relatively stable, and they have become the "pillar". Taking the July data as an example, the sales volume in July was 6,804, of which 4,813 CX-4 were sold, accounting for 70% of the overall sales. So at the launch conference, when I saw Guo Deqiang saying that "the CX-4 is constantly being polished and striving for excellence," I could also feel the sincerity behind this sentence.

The new model is based on the new generation of Soul design language and the construction technology of Chuangchi Blue Sky vehicle, focusing on the personalized and high-quality consumption needs of young people, and the scientific and technological safety equipment is fully upgraded. After the change, the whole series is equipped with 6 standard cars. In addition, different models have also been greatly improved in configuration. A single 2.0L 2WD Blue Sky Vitality Edition model has added a number of configuration improvements including BSM blind spot monitoring system, RCTA reversing warning system, system, electric folding + lock car automatic folding + electric heating, etc., starting at high-end. The highest model in the whole series has added a configuration of 13,000 yuan.

Although the official claims that "entry is high matching", if only the CX-4 is compared horizontally, we still do not recommend choosing the entry-level model. Because through the table below, we can see that when the price difference is 4,000 yuan, the difference in safety technology equipment is as much as a dozen items. So Yipinjun’s suggestion is that if you buy the CX-4, at least start with the lower matching.

If the budget is relatively sufficient, there are a total of 4 models to choose from among the 2.0L models. We can compare that the exploration version is 8,000 yuan more expensive than the vitality version, but it adds panoramic images, multimedia systems, etc. to the configuration. Among them, the multimedia configuration includes functions such as central control color LCD screen, navigation road condition information display, road rescue call, car phone, mobile phone mapping, automatic speech recognition control, vehicle to everything, etc. These configurations not only involve the convenience of daily use, but also the safety of driving. And from the perspective of cost performance, the gap of 8,000 yuan is also more affordable.

The 2021 model has 2.0 and 2.5. If you have a good budget and have higher demand for power and control, you can directly go to the "2.5L + 4WD" model. There are three models on the 2.5L, with prices ranging from 179,800 to 215,800, basically each level is about 20,000 yuan. But if you look closely at the configuration, the 4WD Blue Sky Passion Edition is undoubtedly the best value. The price is 20,000 more expensive than the 2.5L two-wheel drive, but there are more 4WD and many safety configurations. Relatively speaking, the configuration on the 4WD Blue Sky Fearless Edition is less attractive.

Summary:

It has always been considered a "maverick" brand and insists on its own insistence. Therefore, CX-4, as the leader of coupes in the market, has obvious character and differentiation. Although there are continuous independent or joint venture brands listing coupes, they all lack some coupe flavor. This time the CX-4 is newly launched, with no price increase, once again enhancing the product competitiveness and providing a new choice for consumers who like "+ sports".