Xiaomi is angry! Zhiji automobile officially apologized.

The Zhiji conference is really "lively"!

On the evening of April 8, it was released, and the pre-sale price was 230,000-330,000 yuan. The pre-sale price of the super performance version does not exceed 299,900 yuan, the Max Lightyear version (solid state battery) does not exceed 330,000 yuan, and the standard version does not exceed 230,000 yuan.

At the end of the conference, Tamia Liu, co-CEO of IM Zhiji, directly compared the battery density, power and motor. With this comparison, something happened.

That night, the spokesman of Xiaomi Company issued three statements in succession, saying that Zhiji Company mislabeled the key parameters of Xiaomi SU7 Max at Zhiji L6 pre-sale conference, which caused extremely serious negative impact. In order to safeguard the legitimate rights and interests of Xiaomi Company and protect users’ right to know, a statement was made.

Xiaomi emphasized that both the front and rear motors of Xiaomi SU7 Max are made of silicon carbide, which ensures the excellent performance and endurance of Xiaomi SU7 Max.

In addition, there is a limit to Xiaomi’s official tolerance for the recent repeated harassment and smearing behavior of Zhiji Company. Xiaomi officials firmly believe that the unreasonable, illegal and indecent behavior of Zhiji Company is totally inconsistent with the corporate culture, values and industry status, and it is also inconsistent with the historical trend of the United development of new energy vehicles in China.

The editor noticed that in a field photo taken by some media, comparing the motors of the two cars, it can be clearly seen that Zhiji L6 is "front and rear double SiC" and Xiaomi SU7 is marked as "front IGBT and rear SiC", and the statement issued by Xiaomi mentioned that the motors of Xiaomi SU7 Max are also silicon carbide (SiC), which ensures the excellent performance and endurance of Xiaomi SU7 Max. This has to make people guess whether Zhiji is suspected of indirectly belittling his competitors!

(Editor’s note: SiC stands for silicon carbide material, and IGBT stands for insulated gate bipolar transistor. Both of them are widely used in EHV power transmission systems and other fields, but under the same conditions, SiC power electronic devices have the advantages of higher blocking voltage, higher output power, higher working frequency and better temperature characteristics. )

The latest news,

Subsequently, @IM Zhiji Tamia Liu sent an apology to Weibo:

There was an information error at the press conference because of the wrong research results of product information. Xiaomi SU7, like Zhiji L6, uses SIC silicon carbide modules for both front and rear motors. Xiaomi SU7 is indeed our highly respected competitor! Here, I sincerely apologize to all of you.

Is this the end of it? However, there is no.

Subsequently, a spokesman for Xiaomi Company said: We don’t accept personal understatement and informal apology. Once again, we urge Zhiji Company to publicly clarify immediately and formally apologize to the public misled by it!

At 0: 10am on April 9th, a spokesman for Xiaomi Company sent another vehement Weibo, saying: There is a limit to our tolerance for the repeated harassment and smearing behavior of Zhiji Company recently.

Xiaomi’s previous statement also questioned that Zhiji Company, as a holding subsidiary of SAIC, should have such a fallacy, whether it was due to its lack of professional ability or its intention to spread rumors and discredit. A large number of netizens have publicly reminded Zhiji Company of this fallacy, but Zhiji Company has not corrected it. Regarding this matter, Xiaomi official will no longer respond. If you don’t get a formal public apology from Zhiji Company, Xiaomi officials will take legal weapons to protect their rights and interests. Xiaomi officially urged Zhiji Company to apologize immediately for the last time.

Generally speaking, major host manufacturers will definitely check the PPT content of the conference.

In particular, the contents of those pages compared with those of friends and businessmen must be reviewed many times. If you make a mistake, don’t you just give yourself trouble? Arguably, it is very professional. Zhiji Automobile Technology Co., Ltd. was registered on December 25, 2020. It was jointly established by SAIC, Alibaba and Zhangjiang Hi-Tech with a registered capital of 10 billion yuan.

However, in reality, Zhiji Automobile really had problems in the collection of relevant information about Xiaomi Automobile, or in the follow-up audit, which made a joke.

In the early morning of April 9th, Weibo, the official of @IM Zhiji Automobile, finally sent a letter of apology.

The content of the letter of apology is: during the release of Zhiji L6, during the introduction of Xiaomi SU7 product force, which was hotly debated in recent years, a key parameter was incorrectly marked due to the omission of the team’s content review. It is clarified as follows: The front and rear motors of Xiaomi SU7 Max are made of SIC silicon carbide modules, which are consistent with the technology adopted by Zhiji L6 and are the top technical standards in the industry. Xiaomi Auto and its product SU7 are our respected competitors! We apologize for the negative impact on Xiaomi Automobile due to the omissions in the internal audit, and sincerely apologize to all fans and users!

I haven’t forgotten Aite @ Xiaomi Company spokesperson.

Finally, let’s look at some comparison pictures on Tik Tok …

What do you want to say, this shooting angle, this scene, this model … is it to let netizens "find different"? Xiaomi made a car for the first time and was marked. What do you think?