More ＂first return customers＂ become ＂repeat customers＂ (big data observation)

　　As of October 31st, 22 provinces in the central and western regions had identified 136,130 poverty alleviation products, which had sold 227.665 billion yuan. Poverty alleviation through consumption has become a powerful measure to consolidate the results of poverty alleviation and prevent poverty from returning, creating a win-win situation in which consumers buy good things, poverty alleviation products sell at good prices, and poor people increase their income and find a good way.

　　Recently, good news came from the State Council Poverty Alleviation Office: As of October 31st, 22 provinces in the central and western regions had identified 136,130 poverty alleviation products, involving 1,836 counties and 39,523 suppliers, which had sold 227.665 billion yuan, exceeding the annual sales task of 200 billion yuan.

　　Since the beginning of this year, all localities and departments have taken the action of consumer poverty alleviation as an effective way to deal with epidemic situations and disasters, a powerful measure to consolidate the achievements of poverty alleviation, an important starting point to promote the long-term development of poverty-stricken areas, and a win-win situation in which consumers buy good things, poverty-stricken products sell at good prices, and poor people increase their income and find a good way.

　　Solve the difficulty of selling, stimulate vitality and promote the growth of poverty alleviation industries.

　　"This is dandelion noodles in our village. It tastes smooth, nutritious and delicious. Let’s buy some and try it!" At the exhibition and trade fair of poverty alleviation products in Bozhou City, Anhui Province, Ma Dahu, the first secretary of Yongxing Village, Yongxing Town, Lixin County, shouted loudly.

　　From September 24th to 26th, nearly 100 kinds of agricultural products from poverty-stricken areas attracted many citizens to place orders, with sales exceeding 13.5 million yuan. Qi Yi, deputy general manager of Tongguan vermicelli Co., Ltd. who participated in the exhibition, said that the company has driven the development of more than 100 poor households, and the good sales of products have strengthened the confidence of taking the poor.

　　Since the beginning of this year, various localities and departments have vigorously carried out consumption poverty alleviation activities and intensively introduced policy measures. More and more "earth-mountain goods" from poor areas have stepped onto the dining tables of thousands of households and become "fragrant cakes"; More and more poor people have achieved stable poverty alleviation. Consumption poverty alleviation has effectively alleviated the adverse effects of epidemic situation on the sales of agricultural products, and there has been no problem of large-scale unsalable sales of poverty alleviation products.

　　Since September, peanuts, garlic, sweet potatoes and other agricultural products sent by poor households have been sorted, boxed and carried in the square of Caogang Village, Wulihe Town, Qixian County, Henan Province. Li Guoli, the first secretary of Caogang Village, became a sales agent and was busy from morning till night.

　　Previously, it was difficult for poor households to sell tens of thousands of kilograms of peanuts and sweet potatoes at the home of Flash Hailong. Town and village cadres docked the supermarkets in the county for the first time, organized vehicles to buy at home, and also opened up special areas for poverty alleviation products to sell. "In less than a week, it sold more than 18,000 yuan." Flash Hailong said with a smile.

　　In September, a large number of poverty alleviation products were listed on the market. In order to further promote the action of poverty alleviation through consumption, 11 departments, including the the State Council Poverty Alleviation Office, organized the National Consumption Poverty Alleviation Month, and various activities were carried out in various places. Hong Tianyun, deputy director of the State Council Poverty Alleviation Office, said that since the launch of Consumer Poverty Alleviation Month, the sales exceeded 41.5 billion yuan on October 17th.

　　Zhang Qi, dean of the China Institute for Poverty Alleviation of Beijing Normal University, analyzed that the poverty alleviation industry in China’s poverty-stricken areas has made great progress. "The consumption poverty alleviation action has broadened the sales channels of poverty alleviation products and effectively promoted the poverty alleviation industry to effectively connect with the big market and grow."

　　Policies help, enterprises help, and many parties work together to do a good job.

　　Entering Dacheng ‘an Village, Dongba Town, nanbu county, Sichuan Province, pieces of citrus trees are continuous. Looking up, the words "product quality traceability system demonstration park" are eye-catching. Luo Qiang, head of the farmers’ professional cooperative for planting and breeding plum orange fragrance, said that this is a poverty alleviation cooperation project between the east and the west. You can know the whole process of fruit growth and sales by scanning the QR code.

　　"Consumption poverty alleviation has made good fruits sell at a good price." Luo Qiang introduced that since Dongtou District, Wenzhou City, Zhejiang Province helped nanbu county, the consumption poverty alleviation has continued to increase, and the cadres who have been attached to the post have come up with a "golden idea" of "adoption+socialization": consumers adopt citrus trees online, cooperatives elaborate production management and protection, and the whole process is visualized.

　　Last year, in order to strengthen the consumption poverty alleviation, the State Council Poverty Alleviation Office revised and improved the poverty alleviation cooperation between the east and the west and designated poverty alleviation assessment, and included consumption poverty alleviation as an important content in the assessment indicators. Under the extensive organization and launch of various localities and units, consumer poverty alleviation activities such as "buying instead of donating" and "buying instead of helping" are in full swing. By the end of October, the amount of consumption poverty alleviation in nine eastern provinces and cities exceeded 67.5 billion yuan.

　　Zhang Qi said that enterprises are important participants in consumer poverty alleviation. Production enterprises organize the production and processing of poverty alleviation products, circulation enterprises optimize the supply chain, so that poverty alleviation products can be shipped out and delivered quickly, and sales enterprises promote the sales of poverty alleviation products by setting up counters, special museums and special areas.

　　"To do a good job in poverty alleviation through consumption, the government should also make efforts to do a good job in supervision and service." Zhang Qi said. Wang Dayang, deputy director of the Social Poverty Alleviation Department of the State Council Poverty Alleviation Office, said that poverty alleviation products are identified by poverty alleviation departments at the county level, and the identification process is supervised at the national, provincial and municipal levels, and regularly publicized and dynamically adjusted on the social poverty alleviation website.

　　Good quality has turned more and more "first-time customers" who help the poor into "repeat customers". Not long ago, the Consumer Poverty Alleviation Life Museum in Jizhou District, Ji ‘an City, Jiangxi Province officially opened. At first, Luo Zhiyuan, a citizen, came with the idea of "offering love", and later he became a "repeat customer", returning with a full load every time. "The honey pomelo, Agrocybe aegerita and other agricultural products here are all directly harvested from the place of origin, with good quality and very favorable prices."

　　Broaden channels, open up blocking points, and change consumption poverty alleviation from "a temporary fire" to "a constant fire"

　　In the "Linxia Agricultural Products Exhibition Zone" of Xiashang Minxing Supermarket in Xiamen, Fujian, many consumers came to buy it early in the morning. "Plateau vegetables have good light, less pollution, good taste, and love when bought. I often buy them." Citizen Zhang Juan said. Wei Hui, deputy general manager of Xiashang Agricultural Products Group Co., Ltd. introduced that the company organizes 30 tons of plateau vegetables to be transported from Linxia to Xiamen every two days.

　　Not only did supermarkets set up consumer poverty alleviation areas, but also many consumer poverty alleviation counters appeared in public places such as subway stations in Xiamen during this period. Liu Jing, a citizen, scanned the code with his mobile phone and bought a yak meat sauce from a poor area. "It’s really good to be convenient to buy and help the poor!"

　　"Consumer poverty alleviation, Internet technology is promising. In addition to further broadening online sales channels, services can also be extended. " Wang Jiahua, Chairman of China Social Poverty Alleviation Network, introduced that the State Council Poverty Alleviation Office has developed and built a fourth-party platform for consumer poverty alleviation based on the Social Poverty Alleviation Network, which provides online centralized display, broadening channels, data statistics and other services for buyers, sellers and third parties of poverty alleviation products. "Relying on the social poverty alleviation network to collect consumers’ comments on poverty alleviation products from various channels and platforms can encourage high-quality products to emerge."

　　"Consumption poverty alleviation should start from ‘ A moment of fire ’ Become ‘ Always on fire ’ , you should also get through the blocking point. " Zhang Qi said that it is necessary to get through the "last mile" of logistics to poor villages, so that more poverty alleviation products can "fly out of the mountains" more conveniently; Make up the shortcomings of storage and preservation and cold chain logistics facilities as soon as possible, so that more fresh agricultural products can better integrate into the big market.

　　At present, more and more places are working in this direction. In November, the square bamboo shoots in Jinfo Mountain, Nanchuan, Chongqing have generally gone out of the market, but in Boxma Xiansheng Store, the square bamboo shoots preserved by liquid nitrogen are still selling well. "In the past, only dried bamboo shoots could be sold. Now fresh bamboo shoots are sent directly to fresh food stores." Chen Jian, president of the Bamboo Shoots Industry Association, said that after holding hands with horses, a local liquid nitrogen preservation system was established to lock the taste and nutrition of bamboo shoots and extend their sales period to the whole year.

　　Wang Sangui, dean of the China Poverty Alleviation Institute of Renmin University of China, believes that in order to make consumption poverty alleviation "always on fire", it is necessary to overcome problems such as insufficient organization of production end, low degree of agricultural modernization, insufficient quality control and standardization, and promote the integrated development of primary, secondary and tertiary industries.