Meizu brand officially announced its entry into the automotive market

On November 30, Interstellar Meizu Group held an autumn conference in Wuhan, officially releasing the new Meizu 21 series smartphones and the first AR smart glasses, announcing that the Meizu Flyme system was officially upgraded to the full-scene AI operating system FlymeOS (Chinese name: Unbounded OS), and launched Flyme Link, a "handcar integration" solution that further popularized the concept of mobile phone domains, as well as the "Unbounded Zhixing" open API that shares the core capabilities of Flyme Auto, andThe official announcement officially entered the automotive market and will launch a custom car next year.

In March this year, Interstellar Meizu first proposedMobile domainThe concept states that by changing the technical architecture of smart cars, the smart cockpit operating system Flyme Auto makes mobile phones part of the car.Make upgrading the mobile phone and upgrading the car configuration equalIn order to enhance the smart cockpit experience, it has become the sixth domain beyond the five concepts of traditional cars (power domain, chassis domain, body domain, cockpit domain, and autonomous driving domain), realizing the connection of data, team, and computing power. When the series of mobile phones was released, it was announced that the 08 models were equipped with Flyme Auto operating system for the first time. After announcing the establishment of a joint venture company (Star Meizu holds 51%) in June this year, it will also develop the operating system Polestar OS for Polestar cars based on Flyme Auto.

At the press conference, Interstellar Meizu further launched the mobile phone domain popularization plan.Launch of Flyme Link, a new handcar integration solution, will access the Flyme Link mobile phone domain,The first batch is equipped with typical functions such as three-finger circulation tasks and address circulation on the bus;

The Meizu operating system has also been officially upgraded to the full-scene AI operating system Flyme OS ecosystem (Unbounded OS).Completed the completion of the three major business lines of smartphones, smart cars, and AR smart glassesCoverage;

And announced the launch of "Unbounded Zhixing" open API, sharing Flyme Auto’s core capabilities with other car companies, providing mature design, system applications, ecological applications, framework services, etc., of the operating system.And the channel ability of Interstellar Meizu…

In addition,The Meizu brand has also officially entered the automotive market for the first time, launching a custom Meizu car next year.A former deputy general manager who joined Great Wall and then left, was announced to have officially joined as senior vice president of Xingji Meizu Group and president of the automotive division, responsible for the automotive product line and responsible for this "car" project.

According to the introduction, Meizu custom car combines the manufacturing capabilities to empower automobile manufacturers from software, design, interior and other aspectsOnly sell in Xingji Meizu channelsThe cooperation model is similar to the models of HI, Q World, and Intelligence World.

The first production car will launch the DreamCar co-creation program in the first quarter of 2024.Adopting the manufacturing capabilities of Industry 4.0 and the SEA architecture and Flyme Auto onboard system,Customization can be deeply participated by users, and a large number of personalized details such as car coating, interior color scheme, Flyme Auto theme, etc. can be co-created…

It is worth mentioning that at the press conference, the chairperson and CEO of Interstellar Meizu Group announced that following the simultaneous sales of Lynk & Co 08 in Meizu’s offline experience store, It is about to enter more than 40 Meizu stores across the country2023 is the beginning of Meizu’s "Three-Year Thousand Store Plan". As of now, Meizu has completed the construction of 300 + retail stores and 400 + service stores, and will gradually land in 1000 + core business district experience stores in the future.

In March this year, Shen Ziyu said that Meizu will lay more than 400 after-sales services stores in China in 2023, and will alsoBuild 90 to 120 offline experience stores integrating automobile, mobile phone sales, and after-sales, with a total of 1,000 in the next three years.I visited Meizu offline retail stores on the spot and found that,Selling cars in the Meizu mobile phone store, some of the sales staff in charge of Lynk & Co 08 are from Wenjie Automobile, a subsidiary of SailisHe used to work in a Huawei store and came to Meizu store to be responsible for the automotive business through the arrangement of his dealer.

In addition, followingSeptember 2021 Starry Era establishedIn July 2022, Starry Times officially acquired,In March 2023, the Star Era and Meizu Technology completed the integration and officially established the Interstellar Meizu GroupOn November 16, 2023, Xingji Meizu Group announced the completion of 2 billion yuan angel + round and A round of financing (post-money valuation exceeds 10 billion yuan). As of now, Interstellar Meizu has formed a smart phone, smart glasses, and three major business product lines. It shows that it is the third round of financing. The only shareholder of Hubei Xingji Meizu Group Co., Ltd. is a company namedDreamSmart Technology Hong Kong LimitedThe company is hard not to think of its future capital operations in the making.