Original Wang Xingfei Fictitious Time

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

From the first human blood transfusion more than 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, Dr. Paul Offit (author of The Story of Vaccine) started with nine great achievements of modern medicine and told the story of risks behind each medical progress this time.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Faced with this medical uncertainty, our old friend, Dr. Wang Xing, the author of "Patient’s Family, Please Come" and other books, said: "In fact, although most technical risks are now very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies. The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the’ life’ that doctors believe. "

Do doctors also believe in "life"? !

Wen | Wang Xing

(Peking University, Ph.D. in Oncology, Deputy Chief Physician, Department of Thoracic Surgery, Shanghai First People’s Hospital)

Do doctors believe in life? Really believe it.

Many doctors, including me, don’t necessarily have any religious beliefs, but most of them believe in fate. This is not a feudal superstition, such as not eating mangoes (busy) and eating apples (safe) when on duty, although many times we really want to do so. The "fate" that doctors believe is essentially probability. Because modern medicine is an uncertain science based on probability.

When a doctor is a rookie, he can be independent, not because of how many operations he can perform, how complicated situations he has handled and how to save the day, but because of his courage. At the beginning of the operation, there was nothing I was afraid to do, and I was full of momentum, but today, ten years later, I am afraid of a lot. This kind of cowardice is not simply to give up the challenge, but to recognize the probability.

Dr. Wang is at work. Tuyuan Wang Xing Weibo

Assuming that the probability of a risk is one in a thousand, and you treat at least 1000 patients in ten years, this risk will change from a small probability event to a high probability accident.

In recent years, immunotherapy has become more popular in the field of lung cancer. Because of some policies of benefiting the people, most of the immunotherapy drugs have dropped from the initial course of 10,000 yuan to around 1000 yuan. This is certainly gratifying, but it is a headache for doctors that when the price is lower than many auxiliary drugs to relieve vomiting, it will lead to a result-because patients lack the necessary understanding of the side effects of such drugs, they think that since this drug is not expensive, it is nothing to add.

On one occasion, the day before, we lamented that the patient was obviously better after taking the medicine for two days. The patient returned home happily and received news from the patient’s family the next day that the patient had left. From the experience, it is likely that there is an outbreak of immune cardiotoxicity, the probability is about 5%, there is no reason, and even the key markers can not be found to determine who is the 5%.

Young doctors are reluctant to talk about risks and think the probability is too low. But I will talk about the risks and let patients know that whether it is surgery or medication, we are all gambling. I still remember that a patient in the department suddenly fell to the ground when he went to the toilet the next day after surgery. After investigation, he found that it was an acute cerebral infarction, so he quickly rescued it and spent hundreds of thousands. The final outcome was a vegetative state, and the patient died soon.

Stills of In the World

It was originally a simple minor operation, but the patient lost his life. Despite the timely rescue, the patient’s lover expressed gratitude to us, but the family members still questioned us-

"Should surgery be done?"

"If the operation is not done, can the patient live for many years?"

"Why didn’t you emphasize with your family that you would have a cerebral infarction before the operation? If you knew there was this risk, we wouldn’t be in a hurry."

If I were a family member, I would ask the same question. No way, the surgeon’s job is to bury his emotions in a grave that belongs to his own heart and continue to work with a cold mask. But the more you work, the more timid you are, and the more you will nag patients about risks, instead of boasting about your strength and downplaying the operation.

I hope more people will read this book precisely because it is not preaching, but telling people with facts that medical risks are a problem that cannot be ignored.

Although medicine has developed from witchcraft of offering sacrifices to ghosts and gods to today, it is still full of many uncertainties. This is the origin of the title, gambling on life, or literally translated as-you have to gamble on your life.

This is no exaggeration. Nowadays, technologies that look very mature: blood transfusion, antibiotics, vaccines, anesthesia … These medical inventions not only bring about the improvement of people’s well-being, but also bring disastrous consequences.

Stills of Everything About Dr. Tang

If the key word of the author’s The Story of Vaccine is "cost", then the key word of Gambling Life is "uncertainty".

At the time of writing this book, the COVID-19 epidemic was raging all over the world, and all countries were on the track of vaccine, hoping to develop a unique vaccine, so that their countries could gain great advantages in this era. On April 7th, 2020, FDA approved an antimalarial drug named hydroxychloroquine for the treatment of Covid-19 infection in the absence of research results on drug effectiveness. Many people, including the then president of the United States, think that what harm can it do to try? Unfortunately, many research results show that hydroxychloroquine can neither treat nor prevent Covid-19 infection, and about 10% of drug users have severe arrhythmia. Two months later, the FDA withdrew the drug recommendation.

It can be said that one of the purposes of this book is to accuse the American government of ignoring the potential risks of new medical technologies in order to "win". Different from the history of western medicine which is narrated according to time, Gambling Life has no intention of exaggerating the success and tragedy stories behind nine modern medical advances, but conveys a profound lesson to us-whether, when and how we should accept new technologies.

This book tells readers with cold figures how the hidden bugs in the beautiful medical discoveries in the name of cure have led to disasters step by step. In the process of reading, I was deeply touched. Medical study only made me see the increasing life span of human beings, but I didn’t see that the flashes in medical history superimposed the unique arrogance of human beings, which made history trample on bones and blood and tears again and again.

Human discovery of medicine is often accompanied by several kinds of mistakes:

The first category is insufficient cognition.

The author takes blood transfusion as an example. At first, people learned to transfuse blood from cattle and sheep. When an accidental transfusion of human blood succeeded, they fell into a gambling game, because after transfusion, there was a certain probability that people would die. Today, we know that people have ABO blood type and Rh blood type, and only the correct blood transfusion method can be established. After people thought that they had discovered the natural law and started blood transfusion, they were educated again, because the disaster caused by the spread of hepatitis B and AIDS caused by blood transfusion was far more serious than before. You will find that the more ordinary people are, the more confident they are, and the more confident they are, the greater the cost.

The second category is that the pace is too big and there is a lack of supervision.

Known as "one of the most serious large-scale poisoning incidents in the 20th century", the protagonist is an antibiotic called sulfanilamide, which is still commonly used today. At that time, four weeks after the drug was put on the market, 353 people took it and 105 people died, including 34 children. Finally, it was found that the problem was not sulfanilamide, but the solvent of the drug. The solvent contains lethal diethylene glycol, which will cause nephrotoxicity. On March 5, 1938, President Roosevelt signed the Food, Drug and Cosmetics Act. Since then, American pharmaceutical companies have been required to list all drug ingredients on the labels and fully carry out product safety tests before they can obtain the marketing permission of the FDA.

The third category is "a dead horse is a living horse doctor".

The most typical example is biotherapy. In the Wei Zexi incident, Wei Zexi tried biological therapy in the treatment of chondrosarcoma with a desperate mentality, and eventually he lost both money and money. The effectiveness of many seemingly "new drugs" and "new therapies" has not been fully verified, and the huge temptation of fame and fortune brought by a star therapy has also driven doctors to ignore ethics and regulatory processes to promote clinical trials. This "two-way trip" to human trials is disastrous, such as the incident of genetically editing a fetus that made a lot of noise a few years ago. These experiments will bring unpredictable and huge risks to individuals and human beings. The author thinks that we must firmly control the brakes under our feet.

via:www.sagarhospitals.in

The fourth category is the false confidence generated by animal experiments.

A successful heart transplant for chimpanzees does not mean that people will succeed. There are great species and individual differences between species and people. Social media often reports that a drug has played a good role at the cellular and animal levels, and it sounds as if human beings are about to conquer a certain disease. However, as long as graduate students who have experienced basic scientific research and training know that there is a huge gap between drugs from outside to inside, and from animals to people. What is effective at the cellular level may not be effective at the animal level, and what is effective at the animal level may not be effective in human trials, and even lead to a series of chain reactions. The exquisiteness of the human body also determines that any method of changing the structure and adjustment of the human body is bound to have defects.

Gambling on Life is a sober book, which refers to the U.S. government, which is eager to promote large-scale clinical trials without evidence, and hopes that every struggling patient can remain rational during treatment. In the book, you will learn that in the history of medical development, people who have been drugged may or may not fall asleep; People who have been vaccinated may resist the virus or die of the vaccine itself; Even blood transfusion, a common operation in modern society, was once a gamble.

Stills of "Emergency Room Story"

No one wants to gamble. It’s like a patient asking me if I can be cured. If I answer "It depends on my life", it will probably cause a contradiction between doctors and patients. In fact, although most technical risks are already very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies.

The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the "fate" that doctors believe.

* Some pictures are from the Internet.

Bet one’s life

[America] By Paul Offit, translated by Qiu Xiaochen

Publication date: May 1, 2024

Shanghai Translation Publishing House

brief Introduction of the content

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

Dr. Paul Offit pointed out that from the first blood transfusion over 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, "Gambling for Life" starts with nine great achievements of modern medicine and tells the risk story behind each medical progress.

Brief introduction of the author

Paul A. Offit, professor of vaccinology, professor of pediatrics at perelman Medical College, University of Pennsylvania, and director of the Vaccine Education Center of Philadelphia Children’s Hospital. He is a member of the vaccine working group of the National Institutes of Health (NIH) and the vaccine and related biological products advisory committee of the Food and Drug Administration (FDA). Previously, he was a member of the Advisory Committee on Immunization Practice of the Centers for Disease Control and Prevention (CDC).

His medical popular science works include The Story of Vaccine, Do you believe in magic? "gambling" and so on.

Original title: "Doctors also believe in" life "? ! Really believe it. 》

Read the original text

Expert Consultant: Zhang Zhifu, Senior Engineer of National Meteorological Information Center.

All night long, the city was covered with silver and snow-this is the winter picture that many people are looking forward to. According to the forecast of Beijing Meteorological Observatory,twelvemoon10Japan, Beijing will usher in2023The first large-scale obvious snowfall in the winter of 2008.

Are there fewer and fewer days of snow in Beijing?

In recent years, the biggest feeling of people living in Beijing is that there seems to be less and less snowfall. When I was a child, I could make a snowman and have a snowball fight in winter. Now it is hard to meet snowflakes. Let’s follow the meteorological data to see if there are really fewer snowy days in Beijing.

From the data of winter snowfall days in Beijing (Observatory Station) from 1961 to 2022, it can be seen that the year with the most snowfall observed in winter in Beijing was the winter of 1963, with a total of 29 days, and the second largest was the 27 days in 1968. The year with the least snowfall days appeared in the winter of 1982, with only three days, followed by the winters of 2006, 2010, 2013 and 2022, with only four days of snowfall in the whole winter.

In addition, since 2000, the annual average number of snowfall days in Beijing has decreased compared with that in the 20th century. Among the top 10 snowfall days in history, the years after 2000 accounted for 7 seats. Since 2000, there have been only three years in which the number of snowfall days has reached more than 20 days, namely, the winter of 2000 (22 days), the winter of 2002 (23 days) and the winter of 2012 (23 days).

At present, during the heavy snow solar term, as the temperature gradually drops, compared with the light snow solar term, the probability of snowfall in the heavy snow solar term is higher. According to the historical data of "Tianqing" of the National Meteorological Information Center, during the heavy snow solar term from 1991 to 2020, the average snowfall days in Beijing were 0.8 days, and the average precipitation was 0.92 mm.

How is the first snow day defined in Beijing?

According to the definition of the first snow day in Beijing (Trial), the first snow day in Beijing refers to the date when a large-scale snowfall occurred for the first time in Beijing. There are 20 national meteorological stations in Beijing, and there are five observation stations in the urban area, namely Observatory, Chaoyang, Haidian, Fengtai and Shijingshan.

Meet one of the following conditions can be identified as the first snow day in Beijing that year:

First, snowfall was observed at more than 10 stations in 20 manned weather stations in the city;

Second, snowfall has been observed at five observation stations in the urban area (Observatory, Chaoyang, Haidian, Fengtai and Shijingshan), or at three or more of the five stations in the urban area, and the snowfall of at least one station is ≥ 0.1mm..

When does the first snow usually come in Beijing?

According to statistics, the first snow in winter in Beijing mostly occurs in November and December. The average first snow day in Beijing from 1991 to 2020 is December 3rd.

The statistical period of the first snow day is from October 1st of that year to May 31st of the following year. In some years, the first snow only appears in January or February of the following year, so there will be new year’s eve. For example, the sunrise of the first snow in winter in 1970/1971 is now on January 19, 1971 (the years with the first snow in January and February are the following year of the statistical year).

According to statistics, since 1961, the earliest date of the first snowfall was October 31st of the winter of 1987/1988, which was the only snowfall in Beijing since 1961, one month earlier than the average first snowfall date.

The latest appearance date was February 11th of the following winter in 1983/1984, which was more than two months later than the average first snow date. It is worth mentioning that the first snow day ranks in the top five at the latest. Except for the winter of 1983/1984, the second to fifth snow days all appeared after 2010.

(Author: Su Jessie
Editor in charge: Yan Hong)

The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.

Infectious diseases are common types of diseases in clinic. Infectious diseases are characterized by various pathogens, diverse infection routes and individual differences in symptoms and signs, which can lead to serious consequences if they are not diagnosed and treated effectively in time. Therefore, how to make early diagnosis and/or differential diagnosis of infectious diseases is a practical problem that needs to be solved urgently in clinic.

A(serum amyloid A (SAA) is a nonspecific acute phase reaction protein, and its clinical value as a marker of inflammation has been widely concerned in recent years.The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.In addition to the increase in bacterial infection, SAA is also significantly increased in viral infection. According to the degree of increase or combined with other indicators, bacterial or viral infection can be indicated, thus making up for the deficiency that commonly used inflammatory markers can not indicate viral infection at present.

Clinical significance of SAA

1, rapid diagnosis of bacterial infection and virus infection;

2. SAA is more sensitive than CRP in the early stage of infection and weak inflammatory stimulation, which can provide better differentiation;

3. Sensitive reaction, which can be used as a sensitive index to reflect infection and inflammation control;

4. It is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic monitoring of curative effect and prognosis of tumor patients, monitoring of transplant rejection and monitoring of improvement of rheumatoid arthritis;

5. The combined detection of SAA, CRP and PCT can better reflect the complementary advantages, provide another basis for the diagnosis and differential diagnosis of bacterial and viral infections, and better reflect the clinical value-added significance that can not be reflected by single indicators;

6. SAA combined with CRP can provide powerful data for the differential diagnosis of early bacterial and viral infections and guide the use of antibiotics;

7. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infectious diseases in infants;

8. The increase of SAA and hs-CRP concentration may be positively correlated with the prediction of the risk of cardiovascular events in healthy people in the future, and the increase of both indexes is more significant for predicting the risk of cardiovascular events.

Clinical interpretation of SAA level

Summary of applicable departments, indications and clinical application of SAA

SAA is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic observation of curative effect and prognosis of tumor patients, observation of transplant rejection and observation of improvement of rheumatoid arthritis. Clinically, SAA concentration < 10 mg/L is normal, which is consistent with CRP reference range.

Early diagnosis of virus infection：SAA will increase rapidly in both bacterial and viral infections.CRP will only increase when there is bacterial infection. Based on this feature, the combined detection of SAA and CRP is more unique than that of CRP alone.For example, in two cases of fever caused by physical factors and cold caused by virus infection, CRP may be normal, and if SAA is increased, it may indicate that virus infection tends to increase.

Early diagnosis of bacterial infection;SAA index is more sensitive than CRP in early infection,It rises earlier and falls faster and more sharply when it recovers.In the early stage of infection, weak inflammatory stimulation SAA is more sensitive than CRP and can provide better differentiation.

Differential diagnosis between bacterial infection and virus infection;Simultaneous detection of both can provide powerful data for differential diagnosis of early bacterial and viral infections. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infants and young children. As written in Laboratory Medicine, Volume 5, No.32, May 2017, Application of Serum Amyloid A and C-reactive Protein Detection in the Diagnosis of Infectious Diseases in Children:Combined detection of CRP and SAA can determine the type of infection more quickly and accurately, and provide effective laboratory basis for early diagnosis and follow-up treatment of diseases!

Risk predictors of cardiovascular and cerebrovascular events:The increase of SAA and hs-CRP concentration may be positively correlated with predicting the risk of cardiovascular events in healthy people in the future.The increase of both indexes is more significant for predicting the risk of cardiovascular events.

Tumor severity and prognostic evaluation index：SAA in patients with many tumors, such as liver cancer, lung cancer, breast cancer, prostate cancer, endometrial cancer, etc., has increased to varying degrees.SAA level has obvious correlation with the active stage, malignant degree and metastasis of tumor, and the metastasis stage of malignant tumorSAAElevations usually show higher values than those in the stable phase of tumors.Therefore, SAA, as a non-specific index, can be used as an index for dynamic observation of curative effect and prognosis of tumor patients.

Preferred indicators for monitoring graft rejection;The change of SAA concentration is a very sensitive index for transplant rejection. Studies show that 97% of renal transplant rejection is based on the increase of SAA, while the CRP concentration changes little.thereforeSAA concentration can be used as the first choice to monitor rejection.

Infection/Inflammation Solutions

The combined detection of SAA, CRP and PCT can effectively distinguish bacterial infection from viral infection, predict the risk of cardiovascular events and evaluate the prognosis of tumor diseases.

Comparison of three markers

Author/Tank

In the film market in 1996, with the gradual popularization of television in ordinary families, journalists who reported films turned their attention to television. Similarly, social investors and institutions who like movies have also scattered their money bags on TV, which has led to TV dramas becoming a hot topic for film and television audiences. The film has only become a "minority carnival" in some first-and second-tier cities.

However, the film reform is still going on. The opening of the Sixth Plenary Session of the 14th CPC Central Committee, the convening of the National Film Work Conference and the promulgation of the "Regulations on Film Management" issued by the State Council have subtly changed the film market. In addition, it was also from this year that 5% of the movie box office was drawn as a special fund. Prior to this, the special fund was 5 cents per movie ticket, and with the average ticket price exceeding that of 2 yuan in 1996, this rule was improved accordingly.

However, the film market in 1996 was not as stable as expected.

The main theme film won the domestic film championship,

But was criticized by the leaders.

　 　　

Compared with the box office performance of record-breaking domestic films such as Red Cherry and Sunny Days in 1995, the domestic film market in 1996 can only be described as a fiasco. On the one hand, it may be because the large-scale influx of imported sub-accounts has raised the taste of the audience. On the other hand, it is really the quality of domestic films.

Indeed, since 1995, when imported blockbusters officially stimulated the film market in China, many state-owned studios also fell into panic, and both their investment ability, market grasp and internal management of enterprises were in an embarrassing situation. Even more than half of the state-owned studios can only maintain the situation by selling factory logos, renting venues and charging staff to lend labor fees. It is precisely because of the overall sluggishness of the domestic film market that in March of that year, the working conference of the National Film Bureau was held in Changsha. The market prospect of domestic films was discussed.

At the meeting, China filmmakers put forward the requirements of the boutique strategy, specifically the "Ninth Five-Year Plan", that is, during the "Ninth Five-Year Plan" period, 10 films were made every year, and a total of 50 boutique films were made in five years.

However, the "Ninth Five-Year Plan" has not become the turning point of China’s film quality, and the pressure of the film bureau leaders on various studios has not turned into the motivation of quality, but has become a misunderstanding of the creative concept. After the meeting in Changsha in March, studios quickly adjusted their creative themes, and at one time a large number of biographies describing the heroes of the times almost became hot topics. Because of the low production cost, many films gradually came out after two or three months. But it has become a new disaster in the history of China movies.

In 1996, among the top ten box offices in China, only one domestic film entered the list, ranking ninth, and it was also the main theme film "Kong Fansen" with group ticket bonus. The film produced by Shandong Film Studio is expected to reach 60 million party member X2 yuan (average ticket price) = 120 million box office before release, setting a new box office record for domestic film history, but the film ended with only 36 million yuan.

In the academic journal The Art of Film, which is sponsored by the China Federation of Literary and Art Circles and specializes in film criticism and film theory research, Mr. Gao Jun commented that China doesn’t need too many domestic films of the type of Kong Fansen-"The hero theme can take many forms, including poetry, radio dramas, feature films, reportage, etc., and the film art has its own special rules, so it is not necessary to make all films."

The relevant leaders of the Film Bureau also criticized at the conclusion meeting at the end of the year, arguing that Kong Fansen had nothing to do with the film marketization, and even announced the water injection rate of the film. "Red-headed documents are pioneers, and group booking is the main source of its box office. According to the data reported by more than 20 provinces across the country, only about 5% of the audience pay for their own movies, while the proportion in Beijing is even only 0.51%." As a result, the situation that the film is full of seats is very serious throughout the country, wasting a lot of party fees and union dues as a supplement to the film market, which is contrary to the development law of socialist market economy.

To the surprise of all filmmakers at that time, 23 years later, such films have become the absolute mainstream of the domestic film market.

China Film lost its monopoly on imported films.

　 　

The discussion about China Film’s monopoly on imported sub-accounts has been discussed since 1994. Later, we know that the establishment of Huaxia in 2003 partially ended the monopoly of China Film’s import sub-accounts, but in fact, in 1996, the relevant reforms had tried to break this deadlock.

In 1996, 54 imported films were issued nationwide, of which 51 were issued by China Film, and the other three were Long Film, North Film and Shanghai Film, each of which issued some accounts.

However, the practice in those days was not dominated by these three state-owned companies. Instead, China Film Company still signed contracts with foreign investors, and then the three state-owned film companies signed agency distribution contracts with China Film Company respectively, and then distributed them independently throughout the country. Changying, Beiying and Shangying respectively chose Future Water World, The Game of the Brave and Toy Story to distribute in different accounts throughout the country. All three films have achieved good results, but this distribution model has not been systematically promoted on a large scale afterwards.

Jackie Chan’s never to lose 4, the box office champion in 1996, was translated into Bai Jinlong and introduced to the mainland of China in that year. Like Hongfan District, this film was also introduced during the Spring Festival in parallel with the Hong Kong market. Although the film did not achieve the success of "Hong Fan District", it still achieved 80 million box office results. In terms of imported movies, action movies still occupy the dominant position in the market, such as Tornado, Broken Arrow, Game of the Brave, Adventure Island, Mission Impossible, Future Water World, etc. Except The Bridges of Madison County, all other imported movies are action, adventure and sci-fi movies, which are basically consistent with the current imported film market. Among the Hong Kong films, Jackie Chan’s film is the most appealing, which has obvious advantages over other films.

In first-and second-tier cities, imported films have become the absolute main force of the market. In Beijing, Shanghai and Guangzhou, the box office revenue of imported films has reached more than 70-80% of the whole year. This phenomenon will continue for more than five years.

Market polarization is serious,

Where is the next step of reform?

　 　

With the gradual opening of the market, the competition intensifies. The polarization of China film market is becoming increasingly obvious.

In addition to the polarization of box office volume between domestic films and imported sub-accounts films, the polarization of ticket warehouse market is also intensifying. Developed provinces and big cities began to occupy more and more market share. Take the comparison between 1995 and 1996 as an example: among the 32 provinces, municipalities and autonomous regions in China, the top five provinces and municipalities accounted for 49% of the total box office in 1995, and the top ten accounted for 68%; In 1996, the top five provinces and cities rose to 56%, and the top ten provinces and cities rose to 75%, and the gap was getting bigger and bigger.

The beginning and end effects of the cinema are becoming more and more obvious. In 1996, there were about 500 cinemas in China, and the top 100 cinemas accounted for more than 35% of the box office. Of course, this was the overall trend of reform and opening up at that time. Let some people get rich first, that is, let some cities or cinemas prosper first. Polarization is also a normal phenomenon caused by fierce competition in the market.

Star Studios, since 1996, have also received more and more attention from the industry.

Among them, Shanghai Daguangming Studio is the first studio in China. This cinema alone has an annual box office output of 20 million, which is 1.69% of the national box office. The capital cinema, which is the number one in Beijing, scored exactly 20 million in 1996.

However, compared with the polarization of ticket warehouses, how to really produce good domestic blockbusters became the most puzzling problem for China filmmakers at that time. The problems faced during the period of institutional reform of the film industry were complicated, and how to carry out macro-control. The "Ninth Five-Year Plan" failed, and the rule that the number of domestic films and the proportion of films should account for more than two-thirds of the overall market at Changsha Conference has almost become a dead letter, but the road of "boutique strategy" for domestic films cannot be changed. Maybe the movie market in 1997 will give us a surprise?

–

　　On March 20, 2019, the national patrol work conference and the third round of patrol mobilization deployment meeting of the 19 th Central Committee were held in Beijing. The picture shows the conference site. Zhang Yixin/photo

　　On December 14, 2018, the Fourth Inspection Team of Tianjin Municipal Committee conducted a centralized judgment on the problems found in the joint inspection and inspection. Meng Jie/photo

　　Feidong County, Anhui Province has carried out in-depth special governance in the field of poverty alleviation, taking formalism and bureaucracy as important contents, comprehensively using effective measures such as first-line visits, stationing supervision, and patrol inspections, and intensifying inspections of poverty alleviation projects before, during, and in post supervision, so as to seriously pursue the responsibility of those responsible for poverty alleviation malpractices such as dereliction of duty, false poverty alleviation, and "digital poverty alleviation". The picture shows that on May 23, 2018, the supervision cadres of the Discipline Inspection Commission of Liangyuan Town, Feidong County went to the village to understand and verify the poverty alleviation projects in the breeding industry. Photo courtesy of the people Xu Qingyong/photo

　　Since the 19th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the Central Leading Group for Inspection Work and inspection agencies at all levels have faithfully performed the duties entrusted by party constitution, strictly implemented the regulations on inspection work, unswervingly deepened political inspections, kept pace with the times, innovated ways and means, paid equal attention to finding problems and implementing rectification, actively explored up-and-down linkage, and achieved remarkable results and achieved a good start. The party’s patrol work adheres to practice, understanding, re-practice and re-understanding, deepening in inheritance and developing in deepening. In the face of the new era and new requirements, we must continue to thoroughly study and implement the important exposition and requirements of the Supreme Leader’s General Secretary on inspection work, sum up and apply the achievements of inspection theory, practice and system innovation, deepen the understanding of regularity, and strive to make inspection work more scientific, rigorous and effective, so as to make greater contributions to promoting the comprehensive and strict administration of the party, consolidating and developing the overwhelming victory in the anti-corruption struggle, winning the battle to build a well-off society in an all-round way, realizing the goal of "two hundred years" and realizing the great rejuvenation of the Chinese nation.

　　First, thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and deeply understand the responsibility and mission of the inspection work in the new era.

　　Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest achievement of Marxism in China, the action guide for the whole party and people to realize the great rejuvenation of the Chinese nation, and the guiding ideology that the party and the country must adhere to for a long time. This is a scientific conclusion drawn by our Party from the combination of history and reality, theory and practice, domestic and international, and enshrined in party constitution and the Constitution. We deeply feel that this important thought has been deeply rooted in the hearts of the people, showing the majestic power to lead the new era, the reform, development and stability of various undertakings have made continuous progress, and the pace of building a well-off society in an all-round way has been firmly advanced. To do a good job in the patrol work in the new era, it is essential to consistently arm the mind, guide practice and promote work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, thoroughly implement the spirit of the 19th Party Congress, consciously think and understand in the overall situation of the party and the country, accurately grasp the responsibilities, missions and requirements entrusted by the new era, and earnestly enhance the ideological consciousness, political consciousness and action consciousness of doing a good job.

　　Deeply understand the important guarantee role of patrol in winning the victory and building a well-off society in an all-round way.Realizing the great rejuvenation of the Chinese nation is the greatest dream of China people in modern times. This dream embodies the long-cherished wish of several generations of Chinese. Standing in the new era, facing the unprecedented changes in the world and the complicated and ever-changing domestic and international situation, the 19th National Congress of the Communist Party of China made strategic arrangements for the goal of "two hundred years". This year and next year will be the crucial period and the closing period for building a well-off society in an all-round way and achieving the goal of the first century. The CPC Central Committee has deployed a series of major tasks. Central decision-making and implementation by all parties; The goal is set and must be implemented. The more important the historical juncture, the more arduous and arduous the task, the more we must resolutely achieve the "two maintenances", unite our will, act in unison, and move forward in unison; The more we must achieve "three strictness and three realities", earnestly perform our duties and responsibilities, and creatively implement them in combination with reality. As the party’s patrol and political patrol, patrol shoulders the great political responsibility of supervising the implementation of the party’s major policies and ensuring the smooth implementation of the Party Central Committee’s decrees. We must improve our political position and consciously serve the overall situation, adhere to the patrol work policy of "discovering problems, forming a shock, promoting reform and promoting development", resolutely break the formalism and bureaucracy in implementing the decision-making and deployment of the Party Central Committee, resolutely correct and cure problems such as selective implementation and false implementation, and form a political ecology with a clean atmosphere.Provide a strong guarantee for building a well-off society in an all-round way.

　　Deeply understand the important role of patrol in improving the supervision system of the party and the state.Our party’s overall leadership and long-term governance must put public power under effective supervision to ensure that public power is not abused or deteriorated. The Third Plenary Session of the Eighteenth Central Committee of the Communist Party of China made arrangements for comprehensively deepening the reform, proposed to strengthen the restriction and supervision system of power operation, and demanded to improve the inspection system of the central government, provinces, autonomous regions and municipalities to achieve full coverage of localities, departments, enterprises and institutions; The 19 th National Congress of the Communist Party of China made further arrangements for improving the supervision system of the party and the state, and demanded deepening political inspections; Party constitution has a special article in the "Party’s Organizational System" to stipulate the patrol inspection system. As a strategic institutional arrangement of inner-party supervision, patrol must closely focus on the goal of improving the party and state supervision system, promote the organic combination of top-down organizational supervision and bottom-up democratic supervision, promote the effective connection between patrol supervision and discipline supervision, supervision supervision and stationed supervision, promote the coordinated connection between inner-party supervision and external supervision, form a full-coverage power supervision pattern, let public power run under strict supervision, and let party member cadres and those who exercise public power get used to working and living in an environment under supervision and restraint, so as to ensure the use of power according to law.

　　Deeply understand the important sword role of patrol in unswervingly administering the party strictly and consolidating the overwhelming victory in the anti-corruption struggle.At present, new major achievements have been made in strictly administering the Party in an all-round way, and the anti-corruption struggle has won an overwhelming victory. However, the situation is still severe and complicated. Strictly administering the Party in an all-round way is always on the road. At any time, we must not have the idea of relaxing and resting our feet. We must be firm, persistent and make contributions for a long time. The patrol work should accurately grasp the situation and tasks of strictly administering the party in an all-round way, insist that the party should govern the party in an all-round way, persist in seeking truth from facts, adhere to the rule of law and discipline, persist in the word "strict" for a long time, dare to struggle, be good at fighting, play an important role in maintaining party rules, strictly observing party discipline, and improving party style, and play a unique role in promoting non-corruption, non-corruption and non-corruption. It is necessary to take finding problems as the main task, focus on key people, key things and key problems, maintain the high-pressure situation of punishing corruption, and continue to strengthen the shock of not daring to rot; Find out the shortcomings of the system and mechanism through inspections, promote deepening reform, improve the system, standardize the operation of power, and secure the cage that cannot be corrupted; Take patrol as the process of strengthening party spirit education, and guide party member cadres to strengthen the party’s consciousness and discipline consciousness, and enhance their consciousness of not wanting to rot. This is the fundamental responsibility of patrol as a weapon of the party and the country.

　　Second, closely follow the fundamental task of "two maintenance" and promote the concretization and normalization of political supervision.

　　Patrol is essentially political supervision. "the Central Committee of the Communist Party of China’s Opinions on Strengthening the Party’s Political Construction" clearly requires "deepening political inspections, strengthening political supervision, and making efforts to find and correct political deviations". To promote the high-quality development of inspections, political supervision must be strengthened. Political supervision is not vague, but concrete and practical. We should firmly grasp the "program" and "soul" of "two maintenance" and give full play to the role of political guidance. It is necessary to focus on the implementation of the political responsibilities of party committees (leading groups), supervise and inspect the implementation of the party’s line, principles and policies, the decision-making and deployment of the CPC Central Committee, and the implementation of the spirit of the important instructions of the Supreme Leader General Secretary, prevent and resolve major risks, and find and promote solutions to problems such as policies, countermeasures, orders and prohibitions. It is necessary to focus on strict political discipline and rules, strengthen supervision and inspection of the implementation of laws and regulations such as party constitution and certain norms of inner-party political life under the new situation, focus on finding and promoting solutions to problems such as political alienation, ideological degeneration, organizational cronyism, duplicity in action, double-dealing and "seven haves", and promote the purification of political ecology. We should focus on getting rid of formalism and bureaucracy, and urge party organizations at all levels and party member cadres to fully understand the serious harm of formalism and bureaucracy politically.Efforts should be made to find and promote the solution of formalism and bureaucracy problems in implementing the major decision-making arrangements of the CPC Central Committee, connecting with the masses, serving economic and social development, learning style, inspection and investigation, and to thoroughly find and correct the wrong manifestations of not fearing, not caring, shouting slogans and pretending to be deployed by the CPC Central Committee, as well as the outstanding problems such as vague statements, making momentum in response to the situation, perfunctory responsibilities, etc., so as to promote the cracking of ideological roots and resolutely eradicate the breeding and spread of formalism and bureaucracy. We should focus on rectifying corruption and work style around the masses. Adhere to the people as the center, focus on finding and promoting the solution of people and things that the masses strongly reflect, and promote the solution of practical problems that affect the vital interests of the masses, so that the masses can feel that strict management of the party and the party is at hand, and that the integrity of the party and anti-corruption are at hand, and constantly consolidate the political foundation of the party’s governance. It is necessary to accurately grasp the connotation and scope of political supervision, analyze and judge problems realistically, and prevent generalization and simplification.

　　Three, closely form a "four full coverage" power supervision pattern, and promote the integration of inspection supervision and other supervision.

　　Since the 19th National Congress of the Communist Party of China, the CPC Central Committee has conducted two rounds of inspections and visited 65 party organizations. Party committees (party groups) of all provinces, autonomous regions, municipalities and central units conducted inspections of party organizations in 200 cities, 1,040 counties and 1,416 enterprises and institutions, and made solid progress in full coverage. The General Secretary of the Supreme Leader stressed that it is necessary to promote full coverage with high quality, connect inspection supervision with other supervision, and focus on it in a three-dimensional way to form a joint force. We should thoroughly grasp the law of power supervision and effectively enhance the effectiveness of supervision. On the one hand, we should adhere to the patrol work policy, strengthen the problem orientation, combine patrol with purifying the political ecology, combine with rectifying the problems strongly reflected by the masses, and combine with solving the outstanding problems found in daily supervision. We should be good at finding problems, reporting problems truthfully, promoting the solution of problems, and give full play to the role of patrol in strengthening self-supervision within the party. On the other hand, we should pay more attention to improving the "four full coverage" supervision pattern of discipline supervision, supervision supervision, stationed supervision and patrol supervision, deepen the cooperation mechanism between patrol and discipline inspection and supervision, organization, audit, letters and visits, and build a scientific, strict and effective supervision network, so that supervision and restraint will follow wherever power is exercised. The central inspection agency and the State Supervision Commission of the Central Commission for Discipline Inspection have studied and established a cooperation mechanism. Discipline inspection and supervision organs at all levels and inspection agencies should also establish and improve relevant mechanisms in light of the actual situation, share shared information, resources, strength, means and supervision results, and effectively turn institutional advantages into supervision efficiency.

　　Fourth, closely follow the "second half of the article" of the inspection and promote the implementation of the main responsibility and supervision responsibility of the inspection and rectification.

　　Patrol rectification is the touchstone to test the "four consciousnesses". If the rectification is not implemented, it is disloyal to the party and irresponsible to the people. It is necessary to take the promotion of rectification as the key link in the inspection work, and come up with effective and effective measures to grasp it and grasp it in place. It is necessary to compact the patrol and rectify the main responsibility. Establish a list of rectification responsibilities, and the party Committee (party group) secretary shall assume the responsibility of the first responsible person, and directly deploy, directly participate in and directly supervise the inspection and rectification. All members of the leading group should put their work, responsibilities and themselves into it, insist on starting from their own level, rectify any problems if there are any, and whoever should rectify them should resolutely prevent perfunctory response, shirking their responsibilities and making mistakes while changing, and resolutely prevent the simple accountability of subordinates from replacing the rectification at the same level. It is necessary to strengthen supervision and inspection of rectification. The discipline inspection and supervision organs should take the initiative to follow up, take the supervision and rectification as an important starting point for daily supervision, and do the daily supervision in depth and detail through investigation and supervision, letter supervision, on-site supervision, and return visit supervision. The organization department should organically combine the supervision and rectification with the daily work of selecting and employing people, and strengthen the organizational guarantee for rectification. It is necessary to combine solving common problems and outstanding problems with improving the system and promote the formation of a long-term mechanism for rectification. We should make good use of the sharp weapon of accountability, and be seriously accountable for the failure to implement the rectification responsibility and the ineffective rectification. It is necessary to improve the open mechanism for rectification. Take the public rectification as an important measure to stimulate the endogenous motivation of rectification, and regularly inspect the rectification, including the rectification measures, planning arrangements, rectification results and progress of the inspected party organizations.We must be specific, timely and accurate, consciously accept the supervision of the masses, and win the trust of the people with the effectiveness of rectification.

　　Five, closely follow the patrol work to develop in depth and extend to the grassroots, and promote the improvement of the patrol inspection pattern of up and down linkage and up and down.

　　It is a clear requirement of the 19th National Congress of the Communist Party of China to establish a supervision network linking patrol inspection up and down. The fundamental purpose is to strengthen the centralized and unified leadership of the CPC Central Committee on patrol inspection, so as to achieve full horizontal coverage, full vertical links and "a game of chess" throughout the country. It is necessary to study and formulate the guidance of the up-and-down linkage supervision network for patrol inspection, strengthen the top-level design, improve the system and mechanism, and promote the construction of a more perfect, rigorous and efficient patrol inspection pattern. It is necessary to deepen the expansion of inspections in provinces, autonomous regions and municipalities. Provincial patrol is the key link of up-and-down linkage, which plays a connecting role. The party committees of provinces, autonomous regions and municipalities should thoroughly implement the decision-making arrangements of the CPC Central Committee on inspection work in light of the actual situation, strengthen overall planning and make overall arrangements; Strengthen the leadership, guidance and supervision of the inspection work in cities and counties, patrol with patrol belts, coordinate regional linkage, and push the inspection work to the end. It is necessary to promote the inspection of central units by classification. The central unit has a wide range, a wide field and a large number, which is an important link of up-and-down linkage and integration. It is necessary to pay close attention to the study and formulation of guiding opinions on the inspection work of central units, strengthen classified guidance, and promote related work; Combined with the characteristics of industries and fields, we will establish a coordination mechanism with the State-owned Assets Supervision and Administration Commission of the State Council, the Ministry of Education and other units to jointly promote the inspection and inspection of universities under the central management of enterprises, party committee secretaries and principals. It is necessary to promote the inspection of cities and counties to extend to the grassroots. City and county inspection is the basic link of up-and-down linkage. It is necessary to compact the main responsibility of city and county party committees, strengthen the organization and leadership of inspection work in this area, and formulate work plans and specific measures in time.Efforts will be made to strengthen the supervision and inspection of the implementation of the decision-making arrangements of the CPC Central Committee, such as benefiting the people and the people, tackling poverty, revitalizing the countryside, and eliminating evils, and strive to find and promote the solution of corruption and unhealthy practices around the masses, so that the masses can have more and more direct sense of happiness and security.

　　Six, closely follow the standardization of inspection work, and promote the compliance with the rules and regulations in accordance with the law throughout the whole process and all aspects.

　　Standardization of inspection work is an inherent requirement for implementing the rule of law and the rule of the party, and it is also an important guarantee for the high-quality development of inspection work. We should conscientiously implement the important requirements of the Supreme Leader General Secretary, improve working rules, standardize working procedures, strictly control internal management, and take standardization construction as a basic work. It is necessary to improve and implement the inspection system. Summarize the experience of practice and innovation in time, concretize and program the principled and general provisions in the party constitution and the patrol regulations, and gradually form an institutional system with party constitution as the foundation, patrol regulations as the mainstay, supporting supporting systems, coordinated content, strict procedures, complete facilities and effective use, so as to ensure that the patrol inspection work has rules to follow and rules to follow. Strengthen the implementation of the system, resolutely act according to the party rules, patrol regulations and work rules of party constitution, adhere to and improve the patrol report system, strictly implement the requirements of "not interfering with the normal work of the inspected areas (units) and failing to perform the duties of discipline review", strictly abide by the boundaries of duties and prevent chaos. It is necessary to strengthen information construction. Comprehensively promote the use of patrol inspection data management system, starting from the central patrol organization, and drive the whole system to connect up and down, integrate resources and form a joint force. Formulate guiding opinions on the informatization construction of patrol inspection, promote the establishment of a scientific, efficient and safe network platform for patrol inspection, make it reliable, controllable, usable and easy to use, and promote standardization through informatization. It is necessary to strengthen standardized team management. Put the party’s political construction in the first place and carry out in-depth "Do not forget your initiative mind, remember the mission "theme education, improve political consciousness and political ability. Select the team leader and deputy team leader, strengthen the education and training of discipline and law of patrol cadres, and improve the professional level of team rule of law. Strict discipline requirements, fully implement the post-evaluation system of discipline style, seriously investigate and deal with behaviors such as patrolling for personal gain, exceeding authority, running wind and leaking air, and resolutely prevent "black under the lamp".

Destroy data and roll up actual combat "shock wave"
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—— A brigade of the 26th Army made a real explosion drill and broke through the traditional training concept.
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The moment when the armor-piercing projectile damaged the tank, our special correspondent Qiu Chengliang took a photo.

introduction

How to fight? How do soldiers practice? A brigade of the 26th Army has used 11 kinds of ammunition to conduct real explosion drills on 37 armored combat vehicles, artillery, transport vehicles and other equipment of 5 categories, and collected thousands of groups of target damage data. The brigade entered this data into the system to evaluate the strike effect, and many conclusions broke through the traditional training concept, opening a new field of vision for officers and men in actual combat training.

The first hit doesn’t mean effective damage, only hitting the key can defeat the enemy with one blow.

Three shells hit a tank with composite armor one after another. I thought the victory was in hand, but the evaluation result was unexpected: "Hit the frontal armor, no substantial damage was caused to the target, and the damage was invalid!" This conclusion made Shi Yong, a "super shooter" of a brigade of the 26th Army, very depressed.

"When I was a soldier for 14 years, I experienced hundreds of large and small exercises. As long as it was the first hit, it was rated as an effective shooting. I didn’t expect to hit a nail in front of the real guy."

In fact, Shi Yong was not the only one who hit a nail in this live-fire drill. According to the leader of the brigade, more than 10 super shooters in the whole brigade were defeated in the first round of real shooting.

The actual data questioned the traditional training concept-is it actual combat when a gun is fired and a cannon is fired? Ammunition consumption, meters, seconds, rings … Can these indicators be simply equated with fighting skills?

These two question marks not only hover on the training ground, but also weigh on the hearts of the "group of people" of the brigade party Committee. Actual combat training is not an empty slogan, it must stand the test of actual combat standards. To this end, they introduced the actual training data into actual combat training, re-examined the traditional training methods and tactics, and seven "gold medal courses" that did not meet the actual combat standards were stuck outside the training ground.

Problems on the training ground must be solved on the training ground. In the subsequent resumption, Shi Yong and other defeated shooters made "zero distance" contact with the hit tanks, and compared the collected damage data, repeatedly analyzed and found out the reasons for not forming effective damage.

"The first aiming position should be the engine compartment of the tank. If you attack with an armor-piercing projectile, even if it can’t be destroyed, it will cause damage to the crawler and lead to paralysis …" At the military democracy meeting, officers and men had a deeper understanding of the first hit.

The first enemy to fire does not mean to seize the opportunity. Only by measuring the enemy’s troops can we win every battle.

The brigade has 701 vehicles in the 3rd Battalion and 7th Company, which is the best "red flag vehicle" in the whole brigade. It has shot down 326 targets in previous exercises. However, in this drill, because the enemy fired first, they not only missed each other, but became living targets.

The leader of the brigade told the reporter that according to the battlefield data, the target tank is better than ours in terms of artillery range and armor protection. In the face of such a strong enemy, the first enemy to fire will not achieve the effect of destroying the enemy, but will be exposed prematurely, thus falling into the unfavorable situation of "the enemy can beat me and I can’t beat the enemy."

"Driving into a pit can reduce the exposed area, and you can hit and run by relying on the soil slope, and drilling into shrubs can interfere with ranging …" Li Ruijie, a tank driver, told reporters that in order to overcome the weakness of his own tank and attack the enemy as much as possible, it is necessary to not only lower the "posture" but also make good use of the surrounding topography and protect himself before attacking the enemy.

The reporter saw at the drill site that Li Ruijie’s motorcade simply circled around the other side for maneuver defense, attracting the "enemy" tanks to keep turning, while another tank of its own took this opportunity to approach quickly and quickly, aiming at the enemy’s weak points and shooting a fatal blow, staged a wonderful confrontation with the inferior to win the superior.

The central position is not equal to the key position, and only by selecting the target can we get twice the result with half the effort.

It’s better to miss than to hit right! If this matter is usually placed on any officer, it is unbelievable. But it happened firmly in the actual combat environment.

"boom! Boom! " With two loud noises, two anti-tank missiles from the second battalion of Bubu successively hit the turrets of two tanks, and at that time the flames soared. The reporter went out with the rescue team and saw that the first missile hit the center of the turret and the second hit the lower left of the turret.

Just as the officers and men cheered for the first missile, the battlefield damage data showed that the first missile only damaged the gun bolt; The second shot destroyed the vehicle-mounted radio and artillery aiming mechanism, and hit the tank ammunition bin, which was better than the first shot.

The evaluation results surprised officers and men, and the traditional training concept of winning by hitting the bull’s-eye for many years was a bit untenable. "In the past, actual combat training was unilaterally understood as playing live ammunition, blindly emphasizing playing more, playing well and playing accurately, and the research on the damage effect of hitting targets was not deep." The brigade leader said that this time, the brigade party Committee introduced the actual combat data into the actual combat training, guided the training with the training concept based on effect combat, and established the actual combat coordinate system supported by damage data.

The target damage data system is impacting the brigade’s traditional operational concept. The reporter was pleasantly surprised to see at the brigade training ground that the target target changed from the "white cloth target" in the past to a real tank, and the fixed target became a mobile target. The officers and men studied the tactics and play with reference to the damage data collected by the actual combat. Talking about these changes, Kong Chen, the squad leader of Bubu No.5 Company, was deeply touched: "The target bull’s-eye in actual combat needs combatants to find it with their brains."

Battlefield viewpoint

Learn to "fight with data"

■ Ma Shujiang

The actual combat is not real, the effect is how, the experience does not count, and the data has the right to speak. Operational data has become a key factor in the generation of combat effectiveness, and the search, analysis and processing of data will become a decisive factor in winning future wars.

Information is the eye, data is the courage. The characteristic of actual combat is precision. Accuracy, precision and fineness all come from specific data information. Only by being good at speaking with data can we accurately judge the target, select the key points and accurately release the energy.

Under the conditions of modern warfare, operational advantages are concentrated in information advantages, which are highly dependent on data advantages. Nowadays, all kinds of information equipment of our army are installed in succession. However, it is not enough to have information-based weapons and equipment. Commanders also need to be able to construct data, digest data and be good at speaking with data. In every link and element of combat, data should be used for embodiment, data expression, data proof and data decision.

Good calculation has a chance of winning. Data is indispensable to mastering the truth, scientific decision-making depends on data, and it is necessary to attach importance to data to defeat the enemy. Only by constantly strengthening data awareness and cultivating the habit of fighting with data can we make the battlefield nerves more sensitive and ensure our army to win more.

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

China Quality News Network Recently, Taiyuan Municipal Market Supervision Administration issued an announcement on risk control and verification of 19 batches of unqualified food.

Announcement on risk control, verification and disposal of 19 batches of unqualified food

1. The food safety sampling inspection organized by Shanxi Provincial Market Supervision Administration involves four batches of unqualified food from four production and operation enterprises in our city. The verification and disposal are hereby notified as follows:

(a) the verification and disposal of black rice steamed bread distributed by Yufuxiang convenience store in yingze district, Taiyuan City.

1. Basic information: The black rice steamed bread distributed by Yufuxiang convenience store in yingze district City, Taiyuan City (the purchase date was November 5, 2021) was sampled for food safety inspection. After inspection, one batch of dehydroacetic acid and its sodium salt items were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yufuxiang convenience store in yingze district, Taiyuan City by law enforcement officers, the parties concerned purchased 6 bags of black rice steamed bread (4 bags/bag) from the supplier Haoxifu Steamed Bread Store in Wanbailin District, Taiyuan City on November 5, 2021, sampled and sold 4 bags, and the remaining 2 bags were disposed of by themselves. After investigation, the dehydroacetic acid and its sodium salt detected in this batch of black rice steamed bread are a kind of food additive allowed by the state, but it is not allowed to be added in the processed steamed bread, which is caused by the production and processing links. A separate investigation has been made on the supplier Haofufu Steamed Bread Shop in Wanbailin District, Taiyuan City. According to the provisions of Article 136 of the Food Safety Law of People’s Republic of China (PRC), it is decided to exempt the parties from administrative punishment.

(2) Check and dispose of leeks distributed by Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd.

1. Basic information: The leek distributed by Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd. was sampled for food safety inspection. After inspection, one batch of procymidone was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After the on-site inspection of Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd. by law enforcement officers, the parties concerned purchased 4 kilograms of leeks, sampled and sold 2.5 kilograms, and the rest were sold out. After investigation, the procymidone project detected in this batch of leeks belongs to organochlorine pesticides as fungicides, which are mainly used in the planting process. The parties concerned could not provide the relevant qualification certification materials of the planting place, and failed to fulfill the obligations of incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties concerned have now rectified. According to the provisions of Article 50 of the Law on Quality and Safety of Agricultural Products in People’s Republic of China (PRC) and Article 126 of the Law on Food Safety in People’s Republic of China (PRC), the combined punishment for the two illegal acts of the parties concerned is as follows: confiscation of illegal income of 14.32 yuan, fine of 30,000 yuan, with a total amount of 30,014.32 yuan.

(3) Check and dispose of the bean jelly distributed by yingze district Wang Meiying Mianpi Liuxiang Store in Taiyuan City.

1. Basic information: The bean jelly distributed by Piliuxiang Store in Wang Meiying, yingze district, Taiyuan (the date of purchase was November 5, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as A1) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers at Pimian Liuxiang Store in Wang Meiying, yingze district, Taiyuan City, the parties concerned bought 4 kilograms of bean jelly on November 5, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason was caused by the production and processing process. The parties failed to fulfill their obligations such as incoming goods inspection, obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 41.96 yuan and a fine of 2,500 yuan, totaling 2,541.96 yuan.

(four) the verification and disposal of fried peanuts distributed by Shanxi Institute of Applied Science and Technology.

1. Basic information: The fried peanuts (processing date: October 25th, 2021) distributed by Shanxi Institute of Applied Science and Technology were sampled for food safety inspection, and aflatoxin B was detected in one batch._oneThe project does not meet the requirements of food-related implementation standards, and the inspection conclusion is unqualified. 　　

2. Punishment according to law: After the on-site inspection of Shanxi Institute of Applied Science and Technology by law enforcement officers, the parties concerned purchased 10 kg of raw peanuts from the supplier Taiyuan Jincheng Zhiyuan Food Co., Ltd. on October 23, 2021, and all of them were processed into fried peanuts on October 25, 2021, and 2 kg was sampled and sold, and the rest were sold out. Law enforcement officers conducted an on-site inspection of the supplier Taiyuan Jincheng Zhiyuan Food Co., Ltd., and found that there was a bag of peanuts stored in the warehouse, and the ventilation condition of the on-site storage environment was poor. After investigation, aflatoxin B was detected in this batch of fried peanuts._oneThe exceeding standard of the project is due to the damp warehouse and improper storage of raw materials peanuts, and the supplier has been investigated separately. According to the provisions of Article 50 of People’s Republic of China (PRC) Agricultural Products Quality and Safety Law and Article 136 of People’s Republic of China (PRC) Food Safety Law, it is decided to exempt the parties from administrative punishment.

2. The food safety sampling inspection organized by Taiyuan Municipal Market Supervision Administration involves 11 batches of unqualified food and 2 batches of risk detection projects of 12 production and operation enterprises in our city. The verification and disposal are hereby notified as follows:

(1) Verification and disposal of apricot strips distributed by Guoling Food Store in Xinghualing District, Taiyuan City, whose nominal production enterprise is Chengde Hualang Food Co., Ltd.

1. Basic information: The sampling inspection of food safety was carried out on apricot strips (production date: March 14th, 2021) distributed by Guoling Food Store in Xinghualing District, Taiyuan City, whose nominal production enterprise was Chengde Hualang Food Co., Ltd. After inspection, one batch of sulfur dioxide residue items was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Guoling Food Store in Xinghualing District, Taiyuan City by law enforcement officers, the party concerned purchased 1 box (10kg/box) of this batch of apricot strips, sampled and sold 1kg, and the rest were sold out, so it was impossible to recall them. After investigation, it was found that the residual sulfur dioxide in apricot strips distributed by the parties concerned was caused by excessive use of preservatives in the production and processing process, and the nominal production enterprise Chengde Hualang Food Co., Ltd. was verified and disposed of by Chengde Municipal Market Supervision Administration. The parties failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required, and the law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned shall be given a fine of 4,000 yuan, totaling 4,340 yuan.

(2) Check and dispose of the dough distributed by Yanling Snack Bar in jiancaoping district, Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Yanling snack bar in jiancaoping district, Taiyuan (the purchase date was November 10th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yanling Snack Bar in jiancaoping district, Taiyuan City by law enforcement officers, the party concerned bought 2.5 kilograms of dough on November 10, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 21.5 yuan and a fine of 2,500 yuan, totaling 2,521.5 yuan.

(three) the verification and disposal of the dough distributed by Hongjuan Noodle Shop in Xinghualing District, Taiyuan City

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Hongjuan Noodle Shop in Xinghualing District, Taiyuan City (the purchase date was November 4, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection by law enforcement officers at Hongjuan Noodle Shop in Xinghualing District, Taiyuan City, the party concerned bought 2.5 kilograms of dough on November 4, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 44.2 yuan and a fine of 2,500 yuan, totaling 2,544.2 yuan.

(four) the verification and disposal of bean jelly distributed by Tianbuhua snack bar in Wanbailin District of Taiyuan City.

1. Basic information: The bean jelly distributed by Tianbuhua snack bar in Wanbailin District, Taiyuan City (purchase date: November 11th, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers at Tianbuhua Snack Bar in Wanbailin District, Taiyuan City, the party concerned bought 5 kg of bean jelly on November 11, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason of the bean jelly distributed by the party concerned was caused by the production and processing links. The party concerned failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required, and the law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot. The party concerned has now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 144 yuan and a fine of 2,500 yuan, totaling 2,644 yuan.

(five) the verification and disposal of the vermicelli distributed by xiaodian district Linxin Snack Bar in Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the vermicelli distributed by Linxin Snack Bar in xiaodian district, Taiyuan City (the purchase date was August 25th, 2021). After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Linxin snack bar in xiaodian district, Taiyuan by law enforcement officers, the parties concerned bought 10kg of vermicelli on August 25th, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified vermicelli distributed by the party concerned was caused by the production and processing links, and the party concerned failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the party concerned has now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 454.9 yuan and a fine of 2,500 yuan, totaling 2,954.9 yuan.

(VI) Check and dispose of the aged vinegar (fermented vinegar) whose nominal production enterprise is Shanxi Gengyuquan Vinegar Industry Co., Ltd. distributed by Chen Shouliang Food Supermarket in Wanbailin District of Taiyuan City.

1. Basic information: fermented vinegar, the aged vinegar (production date: January 1, 2021) distributed by Chen Shouliang Food Supermarket in Wanbailin District, Taiyuan City, whose nominal production enterprise is Shanxi Gengyuquan Vinegar Industry Co., Ltd., was sampled for food safety inspection. After inspection, one batch of non-volatile acid (calculated by lactic acid) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified.

2. Punishment according to law: After the on-site inspection of Chen Shouliang Food Supermarket in Wanbailin District, Taiyuan City by law enforcement officers, the parties concerned purchased 60 barrels of this batch of mature vinegar from the supplier jiancaoping district Hengjia Food Store in Taiyuan City on January 25th, 2021, sampled and sold 7 barrels, and the rest have been sold. The supplier has investigated another case. After investigation, the unqualified nonvolatile acid and total acid of this batch of mature vinegar should be caused by improper control of fermentation process in the production and processing process. The nominal production enterprise Shanxi Gengyuquan Vinegar Industry Co., Ltd. has been investigated by Qingxu County Market Supervision Bureau. According to the provisions of Article 50 of the Product Quality Law of People’s Republic of China (PRC), the party concerned was given an administrative penalty of 29.5 yuan and a fine of 500.5 yuan. The total amount is 530 yuan.

(seven) the verification and disposal of the dough distributed by Xiaozhang fast food restaurant in yingze district, Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Xiaozhang fast food restaurant in yingze district, Taiyuan (the purchase date was October 25th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid) was found, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Xiaozhang fast food restaurant in yingze district, Taiyuan City by law enforcement officers, the party concerned bought 2.5 kilograms of dough on October 25th, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 59.6 yuan and a fine of 2,500 yuan, totaling 2,559.6 yuan.

(eight) the verification and disposal of the dough distributed by jiancaoping district Wanpi Noodle Shop in Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by jiancaoping district Wanpi Noodle Shop in Taiyuan (the purchase date was October 14th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers in jiancaoping district, Taiyuan City, the party concerned bought 3 kilograms of dough on October 14, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 51.6 yuan and a fine of 2,100 yuan, totaling 2,151.6 yuan.

(9) Check and dispose of the fried dough sticks made by yingze district Yanhong Nutrition Restaurant in Taiyuan City.

1. Basic information: The fried dough sticks made by yingze district Yanhong Nutrition Restaurant in Taiyuan City (processing date: October 28th, 2021) were sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yanhong Nutrition Restaurant in yingze district, Taiyuan City by law enforcement officers, it was found that the parties involved used the food additive "Shuangxi brand baking powder" to make fried dough sticks. After investigation, on October 28th, 2021, the parties fermented a total of 5kg of dough for making fried dough sticks, which was sold out and could not be recalled. After investigation, it was found that the unqualified fritters made by the parties concerned were caused by excessive use of weighing tools for food additives during the production and processing of fritters, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given 60 yuan for collecting illegal income, and a fine of 2,500 yuan was imposed, totaling 2,560 yuan.

(10) Check and dispose of the white rice noodles distributed by Qinji Rice Noodles Mala Tang Store in Xinghualing District, Taiyuan City.

1. Basic information: The white rice noodles distributed by Qinji Rice Noodles Mala Tang Store in Xinghualing District, Taiyuan City (purchase date: November 3, 2021) were sampled for food safety inspection. After inspection, one batch of dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified.

2. Punishment according to law: After on-site inspection by law enforcement officers at Qinji Mianpi Mala Tang Store in Xinghualing District, Taiyuan City, the party concerned bought 10 kilograms of white rice noodles on November 3, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason of the white flour dough distributed by the parties was caused by the production and processing links. The parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 228 yuan and a fine of 2,500 yuan, totaling 2,728 yuan.

(eleven) the verification and disposal of bean jelly distributed by Shanxi Xinghuatang Binxi Catering Co., Ltd.

1. Basic information: The bean jelly distributed by Shanxi Xinghuatang Binxi Catering Co., Ltd. (purchase date: November 10, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Shanxi Xinghuatang Binxi Catering Co., Ltd. by law enforcement officers, the parties concerned bought 10.35 kg of bean jelly from the manufacturer jiancaoping district Jindakang Food Processing Factory in Taiyuan City on November 10, 2021, which has been sold out and cannot be recalled. After investigation, the unqualified reason of the bean jelly distributed by the party concerned was caused by the production and processing links, and the production enterprise has investigated and dealt with another case. According to the provisions of Article 136 of the Food Safety Law of People’s Republic of China (PRC), it is decided not to impose administrative punishment on the parties concerned.

(12) Check and dispose of mutton rolls and beef rolls distributed by Jiuxin Restaurant of Xianhezhuang in Xinghualing District of Taiyuan City.

1. Basic information: The food safety risk of mutton rolls and beef rolls (production date: November 9, 2021) distributed by Jiuxin Restaurant in Xianhezhuang, Xinghualing District, Taiyuan City was monitored. After inspection, two batches of duck-derived and pig-derived ingredients were detected.

2. Punishment according to law: After on-site inspection of Jiuxin Restaurant in Xianhezhuang, Xinghualing District, Taiyuan City by law enforcement officers, the party concerned purchased 50 kilograms of raw materials for this batch of mutton rolls, and cut 10 kilograms with a meat cutter on November 9, 2021, sampling and selling 2 kilograms, and the rest have been sold out; Bought 100 Jin of beef rolls, cut 10 Jin with a meat cutter on November 9, 2021, sampled and sold 2 Jin, and the rest have been sold out. Because mutton rolls and beef rolls are ready-to-eat foods, customers can’t recall them after ordering. After investigation, this batch of mutton rolls and beef rolls was caused by the mixed use of the same meat cutter, which caused the problem of duck-derived and pig-derived ingredients. Law enforcement officers ordered the parties to rectify the operation process on the spot, and re-sampled and inspected similar samples on January 19, 2022. The inspection results did not detect duck components and pig components. According to Article 52 of the Measures for the Administration of Sampling Inspection of Food Safety (Order No.15 of the General Administration of Supervision), there is no standard for the project of risk monitoring for the time being, so there is no clear illegal fact about the above-mentioned business behavior of the parties, so the case will not be filed.

Three, other provinces and municipalities market supervision and Management Bureau organized food safety sampling, involving two batches of unqualified food production and operation enterprises in our city, the verification and disposal situation is hereby notified as follows:

(1) Check and dispose of Datong fresh vermicelli produced by Lee’s vermicelli processing department in Wanbailin District, Taiyuan City.

1. Basic information: Datong fresh vermicelli (production date: November 20, 2021) produced by Lee’s vermicelli processing department in Wanbailin District, Taiyuan City was sampled for food safety inspection. After inspection, sorbic acid and its potassium salt (calculated as sorbic acid) were found in one batch, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection by law enforcement officers in the processing department of Lee’s vermicelli in Wanbailin District, Taiyuan City, the party concerned produced 50 bags (20 kg) of vermicelli on November 20, 2021. All the products in the above batches have been sold. After investigation, sorbic acid and its potassium salt (calculated by sorbic acid) were found to be an acidic preservative in the fresh vermicelli produced by the party concerned, which should not be added in the processing of vermicelli. The party concerned used the food additive beyond the scope, resulting in unqualified products. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the parties concerned were ordered to correct the above-mentioned illegal acts, and the illegal income was 27.5 yuan, and the fines were 2,100 yuan, totaling 2,127.5 yuan.

(2) Check and dispose of dried shrimps produced by Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd.

1. Basic information: The dried shrimps produced by Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd. (production date: October 13, 2021) were sampled for food safety inspection. After inspection, one batch of N- dimethylnitrosamine was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd. by law enforcement officers, the parties concerned produced 100 bags of dried shrimps (80G/ bag) on October 13, 2021, 5 bags were used for ex-factory inspection, and the remaining 95 bags were all sold out. After posting the recall notice, the recall quantity was zero. After investigation, the project of detecting N- dimethylnitrosamine in dried shrimps produced by the party concerned is an organic compound widely existing in nature and formed under suitable conditions. The appearance in batches of dried shrimps may be caused by the stale raw materials used or the lax control of sanitary conditions during production and processing. According to the provisions of Article 124 of the Food Safety Law of People’s Republic of China (PRC), the party concerned was given the following administrative office to collect illegal income of 2,736 yuan and impose a fine of 70,000 yuan, totaling 72,736 yuan.

Taiyuan market supervision management bureau

July 5, 2022

　　Cctv newsOn May 25th, the 72nd World Health Assembly in Geneva, Switzerland, deliberated and adopted the 11th Revision of the International Classification of Diseases (ICD-11), which included traditional medicine originated from traditional Chinese medicine for the first time. This is a valuable achievement made by the government of China and Chinese medicine experts after more than 10 years of continuous efforts. This news is expected, and related reports were as early as June 2018; But it is also a milestone. As a great invention of the Chinese nation, Chinese medicine is a precious gift from China to the world, which shows that it is being recognized more and more widely.

　　Incorporated for the first time in the past hundred years

　　The Director-General’s Report of the World Health Organization points out that ICD-11 includes a report entitled "Traditional medical diseases and syndromes &mdash; &mdash; The supplementary chapter of Module 1 classifies the traditional medical diseases and syndromes that originated in ancient China and are widely used in China, Japanese, Korean and other countries. Incorporating supplementary chapters on traditional medicine into the International Classification of Diseases (ICD) enables people to make statistics on traditional medical services and medical treatment for the first time, evaluate its form, frequency, effectiveness and safety, and compare it with mainstream medicine and research.

　　ICD is an internationally unified disease classification standard formulated and promulgated by WHO. It is the normative standard of disease classification for governments in medical treatment, management, teaching, scientific research and policy making, and it is one of the authoritative foundations and general standards in the global health field. After a hundred years, ICD has been revised 10 times, and this is the first time that Chinese medicine has been included in the "International Classification of Diseases" in the past hundred years.

　　150 diseases and 196 syndromes in traditional medicine are included in the chapters of traditional medicine, and words describing TCM syndromes such as "Yin deficiency" and "Yang deficiency" are listed. After being included in ICD, the relevant data can be collected not only from China, but also more widely in the world, so it can provide more and more reliable basis for the clinical research of traditional Chinese medicine.

　　International exchanges and cooperation highlight business cards.

　　In the exhibition area of the Life Experience Hall of the Beijing World Expo, almost half a floor was used to display the contents related to traditional Chinese medicine.

　　On May 22nd, the State Council held a press conference in China International Fair for Trade in Services in 2019. When answering a reporter’s question, Vice Minister of Commerce Wang Bingnan said that a number of new characteristic service trade bases should be established in the fields of digital services and traditional Chinese medicine services, so as to promote the formation of a new pattern of "one pilot, one demonstration and multiple bases".

　　Chinese medicine has already gone to the world. In recent years, with the improvement of China’s comprehensive national strength, the spread and status of Chinese medicine overseas are also constantly improving, and the internationalization process is also entering the fast lane.

　　In October 2015, Tu Youyou, a Chinese medicine scientist, won the Nobel Prize for his invention of artemisinin, becoming the first Chinese to win the Nobel Prize in science.

　　In August 2016, at the Rio Olympic Games, cupping and acupuncture unexpectedly became popular as "artifacts" and were sought after by many Olympic athletes, including swimming superstar Phelps and gymnast Alex. Ancient Chinese medicine physical therapy methods have become the focus.

　　In December 2016, the State Council Information Office published Chinese Medicine in China. This is the first time that the Chinese government has published a white paper on the development of Chinese medicine.

　　According to state administration of traditional chinese medicine, at present, Chinese medicine has spread to 183 countries and regions. China has signed special cooperation agreements on Chinese medicine with more than 40 foreign governments, regions and organizations, established a number of overseas Chinese medicine centers in countries and regions related to the Belt and Road Initiative, and opened hundreds of Chinese medicine colleges and universities in more than 30 countries and regions.

　　In addition, Chinese medicine has actively participated in the free trade zone negotiations between China and 14 countries and regions, in order to reduce the market access of Chinese medicine and reduce trade barriers. Chinese medicine has become a bright business card for China’s international exchanges and cooperation.

　　It is reported that Chinese medicine has been included in the framework of high-level cooperation with the United States, Russia, Britain, Germany, France, Canada, Italy and other countries; The mechanism of traditional medicine cooperation meeting between China, South Korea, Singapore and Malaysia has been established. China’s cooperation with the World Health Organization, International Organization for Standardization, Central and Eastern European countries, ASEAN, SCO, BRICS and other multilateral institutions in the fields of national policy formulation, scientific research and standardization of traditional medicine is also constantly strengthening.

　　Open the second pulse of "Ren Du"

　　I still remember the movie "Scraping" that year. Grandpa used the traditional Chinese medicine "scraping" therapy to treat his grandson, but the red mark on his skin limb was regarded as child abuse in the United States. Over the years, the traditional medical field has worked tirelessly, but it is still difficult to become the international mainstream medicine. Experts believe that bringing traditional medicine into ICD is like opening up the second pulse of Ren Du, which is a milestone.

　　Zhang Qi, director of the Department of Traditional Medicine, Complementary Medicine and Integrated Medicine of WHO, said that the inclusion of traditional medicine in ICD marks the recognition of the value of this part of traditional medicine, including Chinese medicine and its origin, by the whole international public health system represented by WHO, and also recognizes the fact that Chinese medicine is being used more and more in China and internationally.

　　Zhang Boli, an academician of China Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, believes that this is conducive to the international exchange and cooperation of traditional Chinese medicine, promotes the integration and development of traditional Chinese medicine with the medical and health systems of other countries in the world, and lays a foundation for countries around the world to know, understand and use traditional Chinese medicine, which has very important practical significance and far-reaching historical significance.

　　More and more foreign "small partners" believe that while using Chinese medicine, more and more foreigners have embarked on the road of studying Chinese medicine. The inclusion of ICD will also be more conducive to their study.

　　Just a few days ago, during the Asian Civilization Dialogue Conference, Hu Man, an Iranian "foreign traditional Chinese medicine", who was invited to attend the conference, talked about his personal experience: Chinese medicine is traditional medicine, and it has a lot to do with culture. In his view, acupuncture is China’s and the world’s. I hope that through my own efforts, more people will feel the charm of Chinese medicine.

　　Huggins, a Brazilian student, suffered from stomach trouble, and his martial arts teacher cured him with Chinese medicine. Since then, Higgins has been fascinated by Chinese medicine. Now, he has opened the Brazilian College of Traditional Chinese Medicine, hoping to spread Chinese medicine culture in the South American continent.

　　Standardization has a long way to go.

　　In the Museum of Traditional Chinese Medicine in Huqingyutang, Hangzhou, Zhejiang Province, there are countless specimens of Chinese herbal medicines, and one of the display cabinets contains the identification of the authenticity of Chinese herbal medicines. In that year, there were as many as four kinds of common fakes of Cordyceps sinensis alone.

　　With the change of environment, the way of collection has changed from wild to planting, and some genuine medicinal materials are no longer authentic. In addition, Chinese medicine and western medicine are two different theoretical systems, and the unclear effective components, unclear mechanism of action and lack of quality standards of Chinese medicine have always restricted the internationalization of Chinese medicine.

　　In January, 2010, the secretariat of the Technical Committee of Traditional Chinese Medicine of the International Organization for Standardization (ISO/TC249) settled in Shanghai, and China began to gradually grasp the leading role of international standardization of traditional Chinese medicine. This is also a world discourse right in the field of traditional Chinese medicine.

　　In May 2017, the International Organization for Standardization (ISO) officially released "Chinese Medicine &mdash; &mdash; Panax notoginseng medicinal materials, which is the first international standard for quality evaluation of medicinal products led by China. Subsequently, Chinese herbal medicines such as Artemisia argyi, Ganoderma lucidum, Radix Isatidis, Dendrobium candidum and Gastrodia elata have successively obtained international standards.

　　In recent years, a number of traditional Chinese medicine prescriptions have been accepted by European and American markets better and faster by defining the effective substances and establishing standardized production chains. China has gone further and further on the road of promoting international standardization of traditional Chinese medicine. Zhang Weidong, director of the Department of Natural Medicinal Chemistry of the Department of Pharmacy, China Naval Medical University, believes that it is very important to let the world know about traditional Chinese medicine by modern scientific and technological means.

　　According to reports, ICD11, which is included in Chinese medicine this time, is designed to be more easily integrated with electronic health records and information systems, which will help shorten the transition period for the promotion and application of traditional medicine such as Chinese medicine in Europe and America. Experts believe that this achievement is also helpful for the standardized development of Chinese medicine itself. Dou Danbo, a professor at Shanghai University of Traditional Chinese Medicine, said that in view of the wide service population of traditional Chinese medicine, it will be beneficial to the supervision of traditional Chinese medicine, the safety of traditional Chinese medicine and the comparison of curative effects of traditional Chinese medicine.

　　The integration of Chinese medicine into ICD is only the first step, and it still needs to be strengthened in standardization and international cooperation for a long time. As Academician Zhang Boli said, the official release of ICD-11 will help our country to establish a morbidity statistics network which is connected with international standards and reflects the information of Chinese medicine health service, show the ability and position of Chinese medicine service in China’s health service from the perspective of statistical analysis, and also comprehensively reflect the situation of Chinese medicine providing services to people all over the world.

　　The acupuncture bronze man for ancient medical study displayed by Beijing World Expo.

　　Chinese medicine, as a "health messenger" connected with people’s hearts, has taken root and blossomed in the hearts of people all over the world.

　　(Comprehensive from: Xinhuanet, CCTV News, state administration of traditional chinese medicine website, Changjiang Daily)

　　A group of hound lovers in Sichuan met through the Internet and gathered in the "Wildlife Protection Station" network group in the name of protecting wild animals, but they have been carrying hounds and shotguns in Jiuzhaigou for a long time to round up and kill wild animals. Over the years, many endangered national key protected wildlife have fallen under their guns.

　　On April 21st, The Paper learned from the Forest Public Security Bureau of Jiuzhaigou County, Sichuan Province that the eight hound lovers had been arrested and brought to justice, and now they have been transferred to the procuratorate for examination and prosecution on the crimes of illegally hunting and killing precious and endangered wild animals, illegal hunting, illegal manufacturing of guns and illegal possession of guns.

　　According to the police investigation, in recent years, Xu Mouqiang, a villager from Balang Village, Yuwa Township, Jiuzhaigou County, went hunting in the mountains for 15 times alone or in partnership with others. Among them, many national second-class protected wild animals such as gazelle and red-bellied pheasant were hunted.

　　Wild animal samples found by the police from Xu Mouqiang’s home The pictures in this article are all provided by Jiuzhaigou County Forest Public Security Bureau.

　　16 pieces of wild animal meat were found in the freezer.

　　On December 17, 2019, the police of Yuwa Police Station of Jiuzhaigou County Forest Public Security Bureau in Sichuan Province received a report that Xu Mouqiang, a villager in Balang Village, Yuwa Township, illegally hunted wild animals. After receiving the police, Jiuzhaigou Forest Public Security Bureau immediately organized the police to investigate.

　　According to the police investigating the case, on December 18, 2019, the police searched Xu Mouqiang’s home according to law. During the search, 16 pieces of suspected wild animal meat were found in the freezer of his living room, and 1 piece of suspected wild animal fur, 1 suspected shotgun, 1 air nail gun and 3 knives were found at home. Suspected hunting bullets, shell casings, air bullets, steel balls, air nail bullets, 21 fast bullets and 3 knives.

　　The shotgun found in Xu Mouqiang’s home

　　On December 18, 2019, Xu Mouqiang took the initiative to go to the Jiuzhaigou County Forest Public Security Bureau for an inquiry. After the case, the suspect Xu Mouqiang truthfully confessed the illegal hunting of wild animals, the manufacture of guns and the illegal possession of guns. After investigation, in recent years, Xu Mouqiang hunted 15 times in the mountains by dogs, shooting, etc., killing 1 blue sheep, 4 mountain donkeys, 1 wild boar, 2 Sichuan pigs, 18 pheasants and 1 green deer.

　　Jiuzhaigou County Forest Public Security Bureau entrusted Sichuan Nanshan Forestry Judicial Appraisal Center on January 7, 2020 to identify the relationship between species and protection level samples of suspected wild animals involved in the case. The identification results show that among the suspected wild animals involved in the case, there are 2 mountain donkeys, 1 scientific name gazelle and 1 scientific name impala, which belong to the national second-class key protected wild animals. There are also 8 pheasants, including 2 blue pheasants, 3 spoon chickens and 3 red-bellied pheasants, which also belong to the national second-class key protected wild animals. In addition, three green deer and Sichuan pigs belong to three animals, that is, terrestrial wild animals protected by the state, which are beneficial or have important economic and scientific research value.

　　Poaching in a wild animal protection coat

　　According to the police handling the case of Jiuzhaigou Forest Public Security Bureau, The Paper was told that among the eight suspects involved, five were natives of Jiuzhaigou County, Aba Prefecture, one was a cattle dealer in Pingwu County, Mianyang, and the other two were Meishan people who lived in Chengdu for a long time and mainly engaged in the pet dog business.

　　Because of their common interest in training hounds, these eight people established a WeChat group of "Wildlife Protection Station" through Aauto Quicker and other networks. It’s called wildlife protection, and in fact, they all communicate and plan to kill wild animals.

　　The Paper noticed that the police also found a banner in Xu Mouqiang’s home, which read: Give it to the hound team of the mountain dog brothers, "Together Brothers, good faith service" was given to the flag bearer and the hunter was Zhou Mouquan.

　　The hound team received a banner.

　　According to the police investigating the case, these people also trained hunting dogs to sell, which was a pennant given by a person who bought hunting dogs. Because of their common hobbies, they often struggle to hunt together.

　　According to the investigation by the police, Xu Mouqiang went hunting 15 times in the mountains alone or in partnership with others in violation of the wildlife protection laws and regulations. Most of the hunting places were in Balang Village where he was located, and 12 of them took hunting dogs to participate in the round-up.

　　Among the three guns seized by the police from Xu Mouqiang’s home, the single-barrel shotgun was borrowed from Yang Decheng, the air gun was borrowed from Yang Shiming, and the nail gun was modified from the nail shooter and seamless steel pipe he bought online.

　　At present, the case has been transferred to the People’s Procuratorate of Jiuzhaigou County for prosecution, and 8 suspects involved in the crime of illegal hunting and killing precious and endangered wild animals, illegal hunting, illegal manufacturing of guns and illegal possession of guns.

　　Jiuzhaigou forest police searched for guns abandoned by escaped hunters in the river (not in this case)