Xiaomi car, which will sell 900 thousand in three years, is coming, and these companies are related to it | the forefront of the industry

Image source: vision china

Nearly 950 days after Lei Jun announced that he would "put all his reputation on the line", Xiaomi Automobile finally arrived.

On November 15th, the Ministry of Industry and Information Technology publicized the declaration list of the 377th batch of new products in the Announcement of Road Motor Vehicle Manufacturers and Products, among which two pure electric cars with Xiaomi brand appeared.

According to the public information, the models of the two Xiaomi brand cars are SU7 and SU7 Max/Pro respectively. In terms of size, the length, width and height are 4997mm, 1963mm and 1455mm, respectively, and the wheelbase is 3000mm, so they are positioned as C-class cars.

In terms of power battery, SU7 is equipped with BYD’s lithium iron phosphate battery, while SU7 Max/Pro is equipped with Contemporary Amperex Technology Co., Limited’s ternary lithium battery; As for the motor, the motor on SU7 comes from United Automotive Electronics Co., Ltd., and the peak power of the driving motor is 220kW, while the motor on SU7 Max/Pro comes from Suzhou Huichuan United Power System Co., Ltd., and there are two power options: 220kW and 275kW.

According to the information disclosed by the Ministry of Industry and Information Technology, the production address of Xiaomi Automobile is "No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone". It is also reported that Xiaomi’s automobile factory in Yizhuang, Beijing is under construction. The construction of the project is divided into two stages. The first stage began in April 2022 and has begun to take shape. According to Xiaomi’s previous plan, Xiaomi Automobile will be listed in the first half of next year.

The official announcement of Xiaomi Automobile is more exciting than rice noodles in the secondary market. As early as two months ago, the concept of Xiaomi Automobile OEM was heated up by the market. In early November, the news that BAIC Group executives were photographed by the media to attend the closed meeting in Xiaomi Science Park added new evidence to the "rumor that BAIC OEM Xiaomi Automobile", but from the current point of view, Xiaomi Automobile did not choose the direction of OEM.

Although the trademark of Xiaomi’s new car is "Xiaomi Brand", the name of the declared enterprise is Beijing Automotive Group Off-road Vehicle Co., Ltd.. In this regard, industry insiders said that Xiaomi may not solve the problem of production qualification for the time being, and needs the production qualification provided by BAIC. To obtain production qualification, it generally depends on acquiring other automobile brands or taking the OEM route, or obtaining qualification through self-built factories. Xiaomi chooses the latter, which takes a certain amount of time and process, but the products should seize the window period to grab the market, so Xiaomi may continue to apply for independent qualification while using BAIC’s qualification for production.

After Xiaomi’s official announcement on November 15th, Beiqi Blue Valley, the concept of Xiaomi’s OEM, also opened higher and went lower on the 16th, closing up slightly by 0.27%. However, the Xiaomi automobile industry chain has ushered in a collective carnival. According to media reports, insiders revealed that Lei Jun set a sales target of 100,000 vehicles for Xiaomi automobile in 2024 and delivered a total of 900,000 vehicles in the next three years. Such a considerable sales scale naturally brings direct benefits to enterprises in the Xiaomi automobile industry chain, and the capital market has turned to pay more attention to Xiaomi automobile industry chain enterprises.

On the 16th, Jiayun Technology, which cooperated with Xiaomi in marketing, and the co-creation data of smart camera products which cooperated with Xiaomi Eco-chain Enterprise (Chuangmi Technology) all had a daily limit of 20cm, and Yinbaoshan, which provided structural products for Xiaomi, had a new daily limit, while companies that directly provided parts for Xiaomi’s car-making were mixed. According to public information, Titanium Media App has sorted out the list of some enterprises related to Xiaomi automobile industry chain:

Kaizhong stock (603037.SH)

11

Month 1

six

Daily rise and fall: 1

0.00%

Latest market value: 3

5.82

a hundred million

The company is mainly engaged in the design, R&D, production and sales of shock-absorbing components of automobile chassis suspension system and lightweight pedal assembly of control system, as well as the R&D, production and sales of special polyurethane elastomers such as high-performance polyurethane load-bearing wheels in the field of non-automobile parts.

The company’s vibration damping products have synchronous development business with Xiaomi Automobile, and the online control dynamic product field invested by the company has synchronous development business with Xiaomi Automobile.

Aotejia (002239.SZ)

11

Month 1

six

Daily rise and fall:

10.07%

Latest market value: 9

9.24

a hundred million

The company is mainly engaged in the research, development, production and sales of various automobile air-conditioning compressors and automobile air-conditioning systems.

In September 2023, Aotejia said on the interactive platform that Xiaomi Automobile is a company customer, and according to the current fixed-point situation, it is expected to provide automotive thermal management products to this customer.

Pengling shares (300375.SZ)

11

Month 1

six

Daily rise and fall:

7.22%

Latest market value:

49.33

a hundred million

The company is an automobile parts supporting enterprise integrating design, research and development, production and sales. The main products are automobile fluid pipes and sealing parts.

The company said that it will provide fluid pipeline products for Xiaomi Automobile.

Yachuang Electronic (301099.SZ)

11

Month 1

six

Daily rise and fall:

6.60%

Latest market value:

45.88

a hundred million

Authorized distributor of electronic components, the specific products include photoelectric devices, memory chips, passive components and discrete semiconductors, etc. The products are mainly used in the field of automotive electronics.

The company said that it has indirectly carried out business cooperation with Xiaomi Automobile, and it is now in a small batch stage.

Liyuan Information (300184.SZ)

11

Month 1

six

Daily rise and fall:

-5.69%

Latest market value:

80.32

a hundred million

Mainly engaged in the promotion, sales and application services of IC and other electronic components.

The products of ROHM (Roma), JAE (Avionics) LUMILEDS (Lumens), KDS (Vacuum), ST (Italian), ON (On) are directly and indirectly supplied to Xiaomi and its foundries, which are mainly used in various terminal products of Xiaomi. For Xiaomi Automobile, at present, the company only carries out pre-sample delivery and small supply, and the company will continue to pay attention to the cooperation with Xiaomi Automobile.

Faw fuwei (600742.SH)

11

Month 1

six

Daily rise and fall:

1.08%

Latest market value:

76.31

a hundred million

Products include the design, research and development, manufacture and sales of automobile parts such as automobile seats, instrument panels, door panels, seat frames, bumpers, grilles, rearview mirrors, auto filter, automobile lighting devices, automobile stamping products, wheel assemblies, automobile electronics, etc.

The company said that a number of molecular companies have entered the purchasing group of Xiaomi Automobile, but they have not obtained the mass production business of Xiaomi Automobile.

Weifu Hi-Tech (000581.SZ)

11

Month 1

six

Daily rise and fall:

0.25%

Latest market value:

163.12

a hundred million

The main business products are diesel fuel injection system products, automobile exhaust aftertreatment system products and intake system products.

The company indirectly shares the enterprise United Automotive Electronics Co., Ltd. as the supplier of Xiaomi automobile engine.

Wanxiang Qian Chao (000559.SZ)

11

Month 1

six

Daily rise and fall:

0.18%

Latest market value:

181.71

a hundred million

Specializing in the production of chassis and suspension system, automobile braking system, automobile transmission system, automobile fuel exhaust system, hub unit, bearings, precision parts, construction machinery parts and other automobile system parts and assemblies.

The company said that the fast drive shaft products have been supplied to Xiaomi Automobile.

Huayu automobile (600741.SH)

11

Month 1

six

Daily rise and fall:

-0.40%

Latest market value:

548.89

a hundred million

The main business covers automobile interior and exterior accessories, metal forming and molds, functional parts, electronic and electrical parts, hot working parts, new energy sources, etc.

The company’s products have been partially supplied by Xiaomi automobile related models.

Yin Lun stock (002126.SZ)

11

Month 1

six

Daily rise and fall:

-0.66%

Latest market value:

143.99

a hundred million

Specializing in research and development, manufacturing and sales of various heat exchangers and tail gas aftertreatment products.

In October 2023, when asked whether it had business dealings with Xiaomi Automobile, the company indicated that it had obtained several orders for thermal management products from customers.

Jin Rong Tian Yu (300988.SZ)

11

Month 1

six

Daily rise and fall:

0.13%

Latest market value:

32.76

a hundred million

Focus on technology research and development, manufacturing and product sales of precision metal parts and new energy storage products in the whole industry chain.

In September 2023, the company said on the interactive platform that it had obtained the supporting business of new energy vehicle products such as Xiaomi in the field of new energy vehicles.

The supplier of lithium iron phosphate battery for Xiaomi Automobile is Foday Battery, a wholly-owned holding company of BYD.

Huichuan Technology (300124.SZ)

11

Month 1

six

Daily ups and downs:-

1.10%

Latest market value:

1627

a hundred million

Specializing in industrial automation and new energy related products research and development, production and sales.

Xiaomi automobile engine suppliers include Suzhou Huichuan United Power System Co., Ltd., a holding subsidiary of the company.

Shangluo Electronic (300975.SZ)

11

Month 1

six

Daily rise and fall:

6.50%

Latest market value:

57.87

a hundred million

Mainly for electronic product manufacturers in network communication, consumer electronics, automotive electronics, industrial control and other application fields, providing them with electronic components.

At present, the company indirectly supplies electronic components such as resistance-capacitance sensor, diode and power chip to Xiaomi automobile through Tier1 supplier.

Aerospace Zhizao (300446.SZ)

11

Month 1

six

Daily ups and downs:-

4.52%

Latest market value:

126.53

a hundred million

The main business includes the production and sales of information anti-counterfeiting materials, electronic functional materials and fine chemical materials.

On July 22, 2023, the company said on the interactive platform that its subsidiary Aerospace Molding has successfully entered the supplier system of Xiaomi Automobile and carried out collaborative design of interior and exterior decoration products, and some products have obtained mass production orders.

Haiteko

(

301022.SZ

)

11

Month 1

six

Daily fluctuation: 3.60%

Latest market value: 2.702 billion

Mainly engaged in research and development, design, manufacture and sales of injection molds and plastic parts.

Haitaike said on the interactive platform that the company’s automobile injection mold has been applied to new energy vehicles such as Xiaomi.

Xingyuan zhuomei

(

301398.SZ

)

one

one

Month 1

six

Daily rise and fall

-4.04%

Latest market value:

4.842 billion

Xingyuan company has a very mature process system in automobile cylinder, bracket mold, gasoline engine cylinder mold and aluminum radiator mold.

According to the records of the company’s investor relations activities in January 2023, the major domestic new energy vehicle brands under development and expansion include Xiaomi Automobile.

Electrical alloy

(300697.SZ)

11

Month 1

six

Daily fluctuation: 1.96%

Latest market value: 38.17

a hundred million

The main business is the research and development, production and sales of copper and copper alloy products. The main products are divided into electrified railway catenary series products and copper bus series products.

The semi-annual report of 2023 shows that the high-voltage connectors produced by the company are indirectly used in Xiaomi Automobile.

Xiangxin technology

(

002965.SZ

)

11

Month 1

six

Daily fluctuation: -0.95%

Latest market value: 8.351 billion

Specializing in research and development, production and sales of precision stamping dies and metal structural parts.

The company said that it has established a cooperative relationship with Xiaomi Automobile.

Molding technology

(

000700.SZ

)

11

Month 1

six

Daily fluctuation: 3.20%

Latest market value: 8.005 billion

Mainly engaged in the production and sales of car bumpers, rubbing strips and other automotive decorative parts.

BAIC Molding, the company’s shareholding enterprise, is a supplier of Xiaomi automobile.

Demaishi

(

301007.SZ

)

11

Month 1

six

Daily rise and fall:

-1.17%

Latest market value: 2.984 billion

Our main business is research and development, production and sales of precision shafts and precision cutting parts.

The company said that the company’s products are not directly supplied to Xiaomi Automobile, but a directional screw produced by the company was finally used in Xiaomi Automobile.

BYD (002594.SZ)

11

Month 1

six

Daily ups and downs:-

0.14%

Latest market value:

6937

a hundred million

The layout covers the fields of automobiles, batteries, electronics, new energy and rail transit.

The supplier of lithium iron phosphate battery for Xiaomi Automobile is Foday Battery, a wholly-owned holding company of BYD.

Contemporary Amperex Technology Co., Limited (300750.SZ)

11

Month 1

six

Daily ups and downs:-

1.81%

Latest market value:

7967

a hundred million

Focus on the research and development, production and sales of power battery systems and energy storage systems for new energy vehicles.

The company supplies ternary lithium-ion batteries for Xiaomi Automobile.

(Author | Li Jian)

Where is the network anchor’s "job-hopping" road?

  BEIJING, Oct. 14 (Xinhua) Recently, the popular anchor Ti mo Feng sent Weibo, saying: "The contract with DouYu has expired, and future cooperation is still under negotiation … … 。” Weibo, who is less than 100 words, caused a hot discussion among netizens, and once pushed Ti mo Feng to a hot search in Weibo.

  Netizens are guessing, where is Ti mo Feng’s next stop? Where to? This may be a difficult choice for online celebrity anchors represented by Ti mo Feng in their career development.

  From Ti mo Feng’s announcement of her freedom to her negotiation with Tik Tok Platform, all the signs show that Ti mo Feng wants to make a leap from online celebrity to a star. Her subsequent development will also become a typical sample for the outside world to observe the development of online celebrity anchor.

  Ti mo Feng won a large number of fans on the live broadcast platform with her beautiful voice. Not long ago, she also held a solo concert in her hometown of Chongqing and attended variety shows such as talk shows. After moving to Tik Tok, Ti mo Feng has reached more than 30 million fans, trying to compete with first-line traffic stars such as Show Lo, Joker Xue and Yang Mi for fans and attention.

  Although he occasionally ranks in the TOP10 of Tik Tok’s celebrity love dou list, Ti mo Feng may still have a long way to go to achieve the leap from online celebrity to celebrity.

Screenshot from the network Weibo

Screenshot from the network Weibo

  What is the work and commercial value?

  For example, Show Lo, who ranks in the forefront of Tik Tok, has made numerous films and TV songs for more than 20 years, and his hosting programs are deeply rooted in the hearts of the people. Joker Xue won numerous music awards and was very popular. These stars also have commercial value, such as the release of Jay Chou’s new song, which earned 15 million music revenues overnight, which fully reflects the strong commercial appeal of the stars.

  On the other hand, Ti mo Feng has gained some fans with several music works since her debut, but it is also confined to the live broadcast circle, far from reaching the popularity of first-line stars. More importantly, she didn’t come up with bright works to establish her star status.

  In terms of revenue, in September 2019, Ti mo Feng’s data of small gourd ranked 38th on the fighting platform, with 895,000 monthly active fans in the live broadcast room and an average monthly reward of 209,000. Its income index ranks 30th in Betta platform, popularity index ranks 75th in Betta platform, and powder increasing index ranks 57th. The three indices in August ranked 43rd, 52nd and 28th respectively. Thus, Ti mo Feng’s commercial value is far from matching her status as a "fighting fish elder sister".

  Does online celebrity anchor have strong entertainment system support?

  A online celebrity wants to become a star, which requires not only his own professional ability, but also a perfect entertainment system. This entertainment system is rooted in the entertainment market, and it continuously supports a star’s popularity and market recognition through a series of means such as artist training, brand packaging, resource promotion, exposure and publicity. However, online celebrity anchor is rooted in the live broadcast soil and lacks the support of this entertainment system. It is very difficult to achieve the leap from anchor to star.

  Then there is the short life cycle of online celebrity anchor. There is even a saying in the industry that online celebrity’s life cycle is only two years. For the predictable aesthetic fatigue of users, most anchors may not escape this fate. Fans like anchors that provide novel perspectives and unique experiences. When people get used to this method, they will get bored and finally start to pursue the next online celebrity. Therefore, under such circumstances, online celebrity anchor should extend his life cycle in the fields he is familiar with and good at. However, online celebrity anchor’s pursuit of stardom still faces great challenges.

  What is the geometry of the anchor winner of job-hopping

  If Ti mo Feng moves to Tik Tok, will it bring her a leap forward? On the contrary, many anchors have switched to other platforms, but few have developed better than before. For example, Brother Snake, the anchor of the fighting fish Jedi survival plate, quickly became popular because of his sharp play, handsome face and fighting fish flow blessing. However, in the end, Brother Snake broke his contract and left Betta, and went to Huya for live broadcast. His popularity declined and gradually became a second-line anchor. In addition, there are anchors such as Hyun Shen, Du Ji, Bai Yinfei, Bao Zi, etc. After they left the original platform, their status and popularity were not as high as before.

  Industry analysts believe that this is related to the anchor not adapting to the new environment. On the original platform, the anchors are familiar with the ecological environment of the platform, and it is easy for the anchors to achieve the best live broadcast state. Once you switch to other platforms, the unfamiliar environment will affect the performance of the anchors. Secondly, this is related to the platform operation strategy. The anchor switched to other platforms, and these platforms hope that the anchor can bring fans to the new platform. But now the high-quality content of the platform leads to very high stickiness of fans. Only a few will migrate to other platforms with the anchor. Once the platform finds that these anchors can’t bring the expected traffic and revenue, it will reduce resource support and anchor revenue, and some anchors even return to the original platform.

  Where should Ti mo Feng go? No matter how Ti mo Feng chooses, it shows the career development dilemma of online celebrity anchor. Faced with such a dilemma, Ti mo Feng may be the best choice to stay in Betta. After all, Ti mo Feng has been fighting fish for five years, Ti mo Feng and her fans are familiar with the ecology of fighting fish, and fighting fish has also made Ti mo Feng. The cooperation between the two sides may give Ti mo Feng more room for imagination in the future.

The 22nd China North International Bicycle Electric Vehicle Opening Ceremony


Original title: The 22nd China North International Bicycle Electric Vehicle Opening Ceremony.

On March 28th, the audience visited the bicycles on display in the bicycle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the bicycle frame on display in the bicycle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience experienced the bicycles on display in the bicycle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the exhibition.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the electric bicycle product quality and safety technology innovation center set up in the exhibition.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photopagebreak

On March 28th, the audience visited the electric vehicles on display in the electric vehicle exhibition area.

On the same day, the 22nd China North International Bicycle Electric Vehicle Exhibition opened in Tianjin Meijiang Convention and Exhibition Center. The theme of this exhibition is "innovation, openness, low carbon and multi-sources", with a total exhibition area of over 100,000 square meters. More than 800 exhibitors have brought a number of new achievements and new products in the industry around industrial scientific and technological innovation, cycling culture promotion, international cooperation and exchange, and activities to benefit the people and facilitate the people. The exhibition scope includes bicycles, electric vehicles and parts, baby carriages, leisure products for the elderly, new energy and green vehicles, etc. The exhibition will last until March 30.

Reporter Zhao Zishuo photo

Wang Xing cashed in 300 million Hong Kong dollars in LI, and the growth rate of new car delivery slowed down in August.

  "Trams sell well, all because of the large fuel tank." Many investors are so ridiculous. Extended-range hybrid vehicles have eliminated consumers’ anxiety about the endurance of pure electric vehicles, and the share price of LI-W (02015.HK) has been hitting record highs, becoming the first component of the Hang Seng Science and Technology Index (HSTECH).

  However, shortly after Ideal announced the delivery data of nearly 35,000 vehicles in August, the major shareholder Wang Xing couldn’t wait to continue to "sell and sell"; The growth rate of LI’s monthly delivery volume has slowed down significantly; In addition, in the context of the sharp rise in raw material prices, it is also facing more fierce competition in the price war of the whole vehicle. However, LI is determined to develop pure electric products that have suffered heavy bicycle losses.

  Wang Xing reduced his holdings by nearly 2 million shares.

  According to information disclosed by HKEx, Wang Xing, CEO of Meituan-W (03690.HK) and non-executive director of LI, reduced his holdings of LI for four consecutive days. From September 12th to 15th, Wang Xing reduced his holdings by 1,947,900 shares, with an average price of HK$ 157.84 to HK$ 160.51, and cashed in more than HK$ 300 million.

  On September 3rd, LI announced that a total of 34,914 new cars were delivered in August 2023, up 2.28% from the previous month. So far, the cumulative delivery volume of LI in 2023 reached 208,200 vehicles, a year-on-year increase of 176.1%; In July, the delivery volume of 34,134 vehicles was only 4.7% higher than that of the previous month. The company expects that the number of vehicles delivered in the third quarter will be 100,000 to 103,000, a year-on-year increase of 277.0% to 288.3%.

  Lin Jiayi, general manager of Xuanjia Fund, told the First Financial Reporter that the growth of LI’s monthly sales slowed down sharply, and the chip loosening and callback were predictable from the perspective of fundamental performance prospects, the continuous deterioration of industry competition and the poor liquidity of the capital market with high interest rates. In the dominant business, the space of family scene is limited, and its short moat may not be stable. The possible expansion of pure electric business is a highly competitive market.

  Huang Xili, an analyst in soochow securities, said that the delivery in August was higher than that in the previous month, and the steady supply and delivery of vehicles and the continuous growth of terminal orders formed a positive cycle. By the end of August, LI had delivered a total of 208,200 vehicles, up 176.1% year-on-year, and its annual performance was worth looking forward to. In addition, the channel network layout has been accelerated and improved, and the terminal efficiency has been continuously improved.

  On August 18th, Hang Seng Index Co., Ltd. announced the results of the index review. LI’s share in the Hang Seng Science and Technology Index will be reduced from 9.74% to 8%, and its share with six leading Internet companies will be 8%.

  At present, most pure tram companies are still mired in losses, and some new forces sell a car, with an average loss of tens of thousands of yuan. However, LI, which has turned losses into profits, has to make efforts in this field to "further broaden the user base and open up incremental markets."

  "The company plans to launch the 5C pure electric super flagship model in the fourth quarter of 2023, the ideal MEGA. The company is confident that the car will become an explosive model of more than RMB500,000. " LI said in the semi-annual report.

  "In the new stage of parallel operation of extended-range electric and high-voltage pure electricity, we will continue to improve our research and development capabilities in the fields of intelligence and electrification, optimize our products and expand our product matrix. By 2025, our product matrix is expected to include a super flagship model, five extended-range electric vehicles and five high-voltage pure electric vehicles. " The company also said: "We currently have a manufacturing base in Changzhou, China to produce extended-range vehicles, and are building a manufacturing base in Beijing to actively expand production capacity and prepare for the release of pure electric vehicles."

  Lin Jiayi believes that in recent days, major car companies are also constantly cutting prices, trying to maintain market share. Under this background, LI’s growth space is facing challenges.

  Huang Xili said that MEGA is expected to be officially released in December this year, exhibited in stores in January 2024, and delivered by users in February. The launch of MEGA will help LI achieve the goal of being the first luxury car brand in China in 2024.

  Cui Yan, an analyst at Huaxi Securities, believes that LI’s products should be judged not only by price or body form, but also by what kind of demand the products meet, which stems from the ideal understanding of users’ needs and the extensive demand for family cars. The company has great hope to replicate the success of the extended range series in the pure electric product line to gain greater market share.

  Car companies whose downstream terminal prices are decreasing are also facing the situation that the upstream raw material prices are rising sharply, which will challenge the gross profit margin: within more than three months since the end of May, major industrial products such as copper and aluminum have risen sharply in three months, and the prices of raw materials have risen in an all-round way. In September, Shanghai Aluminum once approached the 20,000 yuan/ton mark, which caused certain cost pressure on auto parts and vehicle enterprises, especially for electric vehicles, and the demand for aluminum was increasing.

People are happy when they are happy! William Feng’s new drama conference turned into "Pippi Peak"

William Feng and Zhu Yilong attended the "Know No" conference.

The TV series "Do you know if it should be green, fat, red and thin" was held in Beijing today. The newly-married William Feng people are full of spirits at every happy event. They changed from serious Feng Shu to "Pipifeng", generous and humorous to help "good brother" Zhu Yilong, and contributed many golden sentences. The scene has become his "stand-up comedy" special.

William Feng hugs Zhu Yilong

"Do you know if it should be green, fat and thin?" starring newlyweds Zhao Liying and William Feng. Although the heroine couldn’t attend, William Feng also distributed a lot of "invisible dog food". When talking about his role in the play, Uncle Gu said "sweet": "He will take his wife to eat delicious food, make up his wife, be jealous and have a little mood, and create an atmosphere …" Turning to his rival Zhu Yilong in the play, he asked weakly, "Is it not good to say this in front of you?" Bring laughter to the scene.

When asked about the wisdom of life learned from filming, while shy Zhu Yilong was still thinking, William Feng took the initiative to answer the question: "I’ll answer this! I think Zhu Yilong should have learned a deep lesson. That is, when you like a girl, you must marry her at the first time. Don’t wait! Also, brothers can’t be trusted easily. If you are not active, the opportunity will slip to your brothers. Men must be a little worse. " William Feng also "complained" that the little girls in the play all liked the little grandfather played by Zhu Yilong. "In order to clear up the relationship with me, I followed him and shouted a second uncle … but I was used to it anyway. When I was still very young, my fans called me Feng Shu."

William Feng revealed that although they are rivals in love in the play, they have a good relationship outside the play. Zhu Yilong was shy when he was unfamiliar. "You can not talk from beginning to end after eating a meal." But after getting acquainted, the teacher became more lively and talked about everything. He once took himself to eat chicken, but he failed to learn. William Feng also recalled seeing Zhu Yilong for the first time in the crew. "I like Yi Long very much as soon as I see him. He looks like Tony Leung Chiu Wai [Weibo], so handsome! I took a fancy to him at first sight. But that scene was our tit-for-tat, and the gas field had to be mentioned, so he also promoted the small universe, and I also promoted the small universe, so I stared at each other! " When Zhu Yilong talked about his first impression, he sincerely said: "It was too dark, I didn’t see it clearly …" That led William Feng to "remedy" quickly. "He didn’t wear contact lenses that day!" Also reminded each other in a low voice that "we should flatter each other at this time", Zhu Yilong instantly understood and replied: "Brother Feng is very handsome! My first impression when I saw Feng Ge was that Feng Ge was more handsome than I expected … "

The first computer in new China: from scratch, it ranks among the top in the world.

  China news agency, Beijing, September 6 (Chen Ying) As the world’s largest computer manufacturing base, China’s computer industry has now ranked first in the world.

  According to the data released by the "2019 World Computer Conference" held in July this year, in 2018, China’s computer industry achieved a main business income of 1.95 trillion yuan, an increase of 8.7% year-on-year; The output of microcomputers is 310 million, and the annual output of servers reaches 2.952 million.

  It is hard for people today to imagine that China’s first electronic computer — — 103 computers, covering an area of 40 square meters, with an operation speed of only 30 times per second.

  In January 1953, Hua Luogeng was ordered to set up the first computer research group in China in the newly established Institute of Mathematics of China Academy of Sciences, with Professor Min Dake of Tsinghua University Electrical Engineering Department as the team leader. The goal of this group was to develop China’s own computer.

  In April 1956, when Premier Zhou Enlai personally led the formulation of a 12-year long-term outline of scientific and technological development, Hua Luogeng was appointed as the head of the computing technology planning group, responsible for drafting the blueprint for the development of computer industry in China. As a result of the implementation of the plan, the Institute of Computing Technology of Chinese Academy of Sciences was born.

  In 1956, the Preparatory Committee of Institute of Computing Technology of Chinese Academy of Sciences was established in China, and the design of the first small computer 103 in China was completed. It took 8 months for the State-owned 738 Factory to manufacture this computer.

  In the field of computers, everything is "big" at the beginning. The first computer in New China covers an area of 40 square meters with only a few large cabinets in the mainframe, and there are nearly 4,000 semiconductor germanium diodes and 800 electron tubes in the body.

  On August 1st, 1958, Computer 103 completed the operation of four instructions, which marked the official birth of the first universal digital electronic computer made by China people.

  The 103 computer adopts magnetic core and drum memory, the memory is only 1KB, and the operation speed is 30 times per second. Only one year later, the 104 computer came out successfully, and the computing speed increased to 10 thousand times per second. From 30 times to 10 thousand times, it only took more than a year.

  Since the founding of New China 70 years ago, China’s computer R&D and manufacturing have not only developed from scratch, but also reached the forefront of the world.

  Supercomputer is a kind of computer with the strongest function, the fastest operation speed and the largest storage capacity. It is mostly used in national high-tech fields and cutting-edge technology research, and is one of the important indicators to measure the level of national scientific and technological development and comprehensive national strength.

  The first billionth supercomputer in China was "Yinhe -I" developed by the Computer Research Institute of National University of Defense Technology. Its operation speed is more than 100 million times per second.

  “银河-I”研制始于1978年5月,在1983年12月通过国家鉴定。在1984年,“银河-I”模型还在天安门前参加了新中国成立35周年国庆检阅。

  资料图:超级计算机“天河二号”。 刘曼 摄

  “银河”之后还有“天河”。2013年6月,“天河二号”摘夺世界超算500强桂冠,中国超级计算机研制达到了世界领先水平。

  2016年6月,世界首台峰值运算能力超过每秒10亿亿次、拥有千万核的超级计算机“神威·太湖之光”诞生,此后连续四次雄踞“全球超级计算机500强”榜首。

  今年6月17日,第53届“全球超算TOP500名单”在德国法兰克福举办的国际超算大会上发布。“神威·太湖之光”和“天河二号”位列第三、四名。

  而从上榜超级计算机的总数来看,中国以219台上榜系统数位列第一,美国以116台排第二。中国“超算三强”联想、浪潮、曙光分别贡献了173台、71台和63台超算。

  “天河二号”副总设计师的肖立权曾说,“走别人没有走过的路,太难!但我喜欢挑战!”中国计算机不断挑战新速度,将给中国经济社会腾飞,不断配上更好的引擎。(完)

"Tourism partner" is accused of being involved in pornography, and it is necessary to polish your eyes when holding a group to warm up.

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□ Ma Yuan (Chongqing University)

Recently, "tourism partners are accused of being involved in pornography" has attracted attention.It is reported that some netizens found on a social platform that "all-inclusive travel expenses" is becoming a code word. Under the eye-catching title of such posts, it is usually indicated that "girls only, each takes what he needs". In response to this matter, on the 30 th, the relevant staff of the social platform said that at present, a full-scale review has been carried out for the notes related to the "travel partner" in the station, and the problems reflected by the users mentioned in the article have not yet been located. Once the illegal content is verified, the illegal users will be seriously dealt with according to the law.(August 31st. China News Network)

With the fiery travel, young people are eager to complete a beautiful trip with the partners who resonate with the same frequency, and the "travel partner" comes into being. Behind the "tourism partner", it reflects the new needs of the younger generation in social and tourism consumption. They find travel companions through social media platforms or specific applications and reach a consensus on travel. This way encourages people to get out of the comfort zone, establish contact with strangers and create a unique and unforgettable travel experience together. However, the beautiful vision of sharing travel experiences has changed in social media platforms.

The emergence of new things is bound to be accompanied by some new problems, and the disadvantages of social interaction are gradually emerging. Some lawless elementsBorrowThe name of the child, the fact of illegal transactions, makes the original pure travel contract a tool for illegal crimes. Social networking with partners is plagued by abuse and misleading on social media platforms: for example, words such as "all-inclusive expenses, optional location" or "girls only, each with his own needs" appear from time to time in the copywriting, and some users even mentioned that they were asked if they were looking for a "green partner". The dissemination of this information not onlyGedaSub-socialization itself casts a shadow, which raises people’s concerns about their privacy and security. The existence of this kind of behavior has undoubtedly pushed the social interaction of partners to the forefront of morality and law, and the future development of social interaction of partners has become vague and uncertain.

The response of the platform involved has taken a positive step.DandaThe abuse of sub-socialization exists not only in one platform, but also in other social platforms. Therefore, all major social platforms should strengthen the audit mechanism, strengthen the monitoring and control of platform content, and contribute to optimizing the network ecological environment. Government departments also need to continue to exert their efforts in supervision, formulate relevant laws and regulations, and severely punish the abuse of social partners for illegal transactions. In addition, the public’s own risk awareness and moral values are equally important. Virtual identities on the Internet are often difficult to distinguish, and it is not uncommon to transmit illegal information through obvious words and expressions. In social networks, users should be rational, keep their eyes open while holding a group to keep warm, and not be blinded by superficial information to prevent the infringement of criminals.

In today’s society full of alienation and social pressure, partner socialization provides a unique and beneficial way for some people to interact. We can’t let the behavior of a few abusers,And denyThe positive value of social interaction. Therefore, all sectors of society need to work together to protect the purity and legitimacy of partner socialization, and strive to ensure that partner socialization is not distorted as a tool for illegal transactions while meeting people’s social needs, so that partner culture can continue to radiate warmth and friendliness and bring positive energy to society.

The launching ceremony of the "China Public Service Anchor List" project was held in Beijing.

Text/Yangcheng Evening News All-Media Reporter Li Li

On March 28th, the 8th China Public Welfare Annual Conference was held in Tsinghua University. The theme of this year’s annual meeting is "Keep your passion, keep going". It is hoped that through the "aggregation effect" of the annual meeting, the public welfare undertakings of "improving social efficiency, creating social atmosphere, participating in social incentives and building modern civilization" will continue to create new social values.

In order to carry forward the positive energy of society, lead more people to participate in public welfare undertakings, and jointly help new formats and modes such as live broadcast, short video and instant e-commerce to standardize healthy and sustainable development, Public Welfare Times held the launching ceremony of "China Public Welfare Anchor List" at this annual meeting.

The Public Welfare Times compiled and published the "China Public Welfare Anchor List", and the "China Public Welfare Anchor List Office" was responsible for the collection, compilation and publication of public welfare practice cases in the anchor field, and praised celebrities, network anchors, content creators, caring enterprises, etc. who made outstanding contributions to society, so as to make digital public welfare communication more social. The establishment of this list not only reflects the society’s attention to digital public welfare, but also highlights the positive role of network anchors and content creators as public figures in spreading positive energy and leading social fashion.

"Find the power of example and carry forward the spirit of public welfare!" Next, China Public Service Anchor List will hold a series of special events on public service cultural themes, such as "China Public Service Good Things" and "Digital Public Service Competition". Together with major network platforms, high-quality anchors, social celebrities, caring enterprises and public service brands, we will build a digital and sustainable public service ecosystem through digital empowerment.

Ministry of Culture: 19 webcast platforms were investigated for violating laws and regulations.

  Jinghua Times News (Reporter Jia Ting Meng Fanze) Yesterday morning, the reporter learned from the press conference of the Ministry of Culture that 19 webcast platforms, such as Betta and Huya, were included in the list of illegal and illegal Internet cultural activities because they were suspected of containing obscenity and violence. Liu Qiang, deputy director of the Cultural Market Department of the Ministry of Culture, said that a blacklist system will be established for online platforms and anchors that repeatedly violate the rules, and credit punishment will be imposed, and business activities of violators will be prohibited or restricted.

  19 penalty results will be announced in time.

  Liu Qiang, deputy director of the Cultural Market Department of the Ministry of Culture, said that there are two main types of violations in the webcast platform investigated this time. One is that the live broadcast platform for performing arts provides online performances that promote obscenity, pornography and harm social morality. Some "anchors" sexually tease and hint through body and language, and there are violations such as "flashing" and "teasing" to win the audience’s attention and attract the audience to pay for virtual gifts, which is vulgar and indecent and has a bad social impact. Furthermore, the game live broadcast platform provides the game content display with gambling, violence and abetting crime, such as the live broadcast of gangster-themed games "Grand Theft Auto (GTA)5" and "Dragon 0", etc., with bloody pictures and abetting crime, and the live broadcast of illegal game "Zha Jinhua", etc., which promotes gambling behavior and violates social public order and good customs.

  Therefore, in order to standardize the operation order of Internet cultural market such as online performances, the Ministry of Culture issued the 25th batch of investigation list of illegal Internet cultural activities, and 19 online live broadcast platforms such as Betta, Tiger Tooth Live, YY, Panda TV, Battle Flag TV, Dragon Ball Live, Liujianfang and 9158 were included in the investigation list for allegedly providing Internet cultural products that promote obscenity, violence, instigate crimes and endanger social morality.

  Liu Qiang introduced that the webcasting platform listed in the investigation list has clear violation facts and sufficient evidence. The live broadcasting platform involved in the case should actively cooperate with the investigation, and should strictly abide by the Interim Provisions on the Administration of Internet Culture and strictly implement the responsibility of content self-examination. The Ministry of Culture has deployed comprehensive law enforcement agencies in relevant regional cultural markets to investigate and deal with the enterprises involved in the case according to law, and announced the punishment results in a timely manner.

  Violation of the "anchor" will be blacklisted

  Liu Qiang introduced that in the next step, the Ministry of Culture will focus on establishing a long-term management mechanism, and plan to introduce policies to strengthen the management of online performances, and standardize the key links of online performances in terms of management of business entities and post-event supervision.

  In addition, a warning list and blacklist system for illegal webcasting platforms and illegal "anchors" will be established, and the behaviors of webcasting platforms and "anchors" will be restrained through the credit punishment mechanism to strengthen industry self-discipline. For anchors who repeatedly violate the rules, the platform will be required not to accept them for anchor business; For live broadcast platforms that repeatedly violate the rules, it is possible to stop providing their content.

  Liu Qiang said that the current popular mobile APP is not an extra-legal place. It is similar in content and form to the webcast platform and will be included in the management process.

  > > enterprise response

  We will continue to improve the platform supervision mechanism.

  Companies including Betta TV, Tiger Tooth Live, 9158, YY, etc. all responded that they will actively cooperate with the actions of relevant state departments, strengthen the audit management of the platform, and jointly purify the network environment.

  Betta TV said that yesterday morning, Betta and a number of peers participated in the forum of network culture business units organized by the Ministry of Culture, listened to the publicity and management requirements of laws and regulations, and jointly discussed the development norms of the industry. Betta hopes to provide users with quality live broadcast service through its own efforts.

  Huya Live also said that it will always adhere to a positive and healthy operation idea, resist vulgar content, resolutely support and cooperate with the actions of relevant state departments, and call on peers to jointly safeguard the green environment of the industry and promote the healthy development of the industry.

  Tiange Group, which belongs to 9158, responded that this time it was notified by the Ministry of Culture that individual anchors in the platform had performed vulgar performances, and the group had closed the rooms and anchors in time.

  "The results announced by the Ministry of Culture today are a wake-up call for us and the whole industry, which will enable all platforms in the industry to continue to strengthen the supervision of their own platforms and more effectively promote the sound development of the live broadcast industry." Tiange Group said that they will invest more manpower, material resources and financial resources, continue to strengthen the monitoring and management of the platform, and have the confidence to do a better job in platform supervision.

  YY Entertainment responded that it will continue to improve the platform supervision mechanism and strictly investigate all kinds of illegal and vulgar live broadcast content. The penalties include closing the live broadcast, titles, confiscation of income and deposits.

  > > news background

  Frequent pornographic incidents on live broadcast platforms

  It is reported that in the past two years, webcasting has rapidly developed into a new Internet culture format, and live broadcast forms such as performing arts live broadcast and game live broadcast have emerged one after another, attracting the attention of a large number of netizens, and the market scale has grown rapidly. According to statistics, the number of users of the webcast platform has reached 200 million, and there are about three or four thousand live broadcast "rooms" online at the same time during the daily peak hours of large-scale live broadcast platforms, and the number of users can reach two or three million.

  At present, there are about 30 enterprises engaged in webcasting in Beijing, and the industry scale is constantly expanding. Since the second half of 2015, obscene and pornographic incidents represented by "live broadcast creating people" have occurred frequently, violating social morality and even gambling and drug-related problems have occurred frequently, and even some enterprises have used this as a means to create gimmicks for financing and listing, and online pornography is facing new challenges. In this context, the Beijing Network Culture Association launched the activity of negotiating a self-discipline convention, taking regulatory measures to solve the problems existing in the current live broadcast platform and implementing the main responsibility.

  The day before yesterday, the heads of more than 20 major enterprises engaged in online performance (live broadcast) such as Baidu, Sina, Sohu and iQiyi jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that all anchors must be certified in real names from April 18; The webcast room must be marked with watermark; Content storage time is not less than 15 days for future reference; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted.

  Last night, the reporter observed on several live broadcast platforms, such as fighting fish and battle flags, and found that the convention has not been formally implemented, and many platforms have imposed certain restrictions on the performance and dress of the anchor. For example, "it is forbidden to spread vulgar and pornographic pictures, sounds, words, games and video information, causing vulgar interaction in the venue" and "it is forbidden for women to deliberately expose sensitive parts such as cleavage and buttocks". The flag platform also requires the anchor to maintain the order of the live broadcast room and deal with the illegal audience in time. However, in some live broadcast platforms, there are still naked female anchors, and there are also many viewers who leave messages to tease and ask the anchors to "take off their clothes" and "get up and watch their legs".

Double Pride is widely praised: animation inherits the chivalrous spirit of the East.

Recently, the 3D animation "Double Pride", adapted from Gu Long’s classic martial arts IP, presents the story of the twin chivalrous brothers "Little Fish and Hua Wuque" to the audience again with exquisite production and beautiful painting style, which awakens everyone’s memory and longing for the children in the Jianghu who are dressed in fresh clothes and brave in chivalry. On October 3rd, the animation of "Double Pride" rushed into the top ten of Tencent Animation Channel, which triggered a heated discussion among the audience. Many viewers praised it for its "authentic martial arts flavor of Gu Long" and "modeling intentions and aesthetic online". The popularity of "Double Pride" shows that animation, a popular expression for young audiences, is an effective way to spread martial arts culture and inherit chivalrous spirit.


Animated interpretation of Gu Long’s classic IP, innovative transmission of the chivalrous spirit of the East


As a leading writer of martial arts novels, Gu Long has created 57 works with more than 25 million words in his life. These works have created a series of chivalrous figures in the Jianghu, such as Xiaoyu, Hua Wuque, Li Xunhuan and Shen Lang, which convey the core of multiple chivalrous spirits such as "friendship, belief and transcendence". "Two Prides in a Family", which began to be serialized in 1966, is a masterpiece among them, and has been adapted into film and television works for many times, which is very popular among the audience.


The animated version of "Double Pride" mainly tells the story that Xiaoyu and Hua Wuque started their Jianghu trips from the Villain’s Valley and the Flower Palace respectively, and in the process, they never met each other and went to appreciate each other, and then joined forces to fight against the villains. The tortuous and bizarre life experience adds a "sad" background to the fate of the two brothers who were forced to separate since childhood. Because of this, the two people showed their indomitable and unyielding qualities in their respective growth processes, such as "getting out of the mud without being stained", which moved countless audiences.


In the animation, the two brothers joined hands with the heroine Tie Xinlan to fight against the five villains, the twelve astrologers and the villain Jiang Yulang. The wisdom, courage, sense of justice and the trust and mutual support between their peers are very suitable for the current context, full of praise for the truth, goodness and beauty of human nature and whipping the false, evil and ugly, which is of value guiding significance to young audiences.


As the first animated work in Gu Long’s martial arts IP, "Double Pride" also inherits the martial arts culture well — — This unique cultural element and valuable asset of China. For a long time, no matter how the external environment changes, Chinese people have always maintained a high degree of reverence and praise for chivalrous spirits such as gratitude, honesty and trustworthiness, once upon a time in america, etc., and thus many literary and film works have been born, constantly conveying the feelings and righteousness, kindness and warmth in the world. It can be said that "chivalrous spirit" has become one of the unique cultural business cards of the Chinese nation.


The new era needs new works and new expressions. How to make young people understand and love China’s traditional culture has always been a big problem in the process of literary and artistic creation. Especially with the development of the times, young people’s appreciation ability and aesthetic demand for literary and artistic works are increasing day by day. Only by constantly innovating expression forms on the basis of ensuring the content can we better attract the audience. The animation "Double Pride" not only restores all kinds of strange people in the rivers and lakes in Gu Long’s works, but also shows a strong antique charm and romantic atmosphere in scene modeling, painting style, soundtrack and action design. For example, the elegant and refined Flower Transfer Palace, the sinister villain’s valley and the magnificent Murong Mountain Villa are beautifully and freehand restored in the film, showing an all-encompassing river and lake scene; In addition, the title also presents the "Great War Seventeen Years ago" in the form of ink painting to the audience, highlighting the "romance and lofty sentiments" of Gulong Jianghu in all directions.


To sum up, With the help of 3D animation, a literary form popular with young audiences, "Two Prides in a Family" gives a vivid and vivid secondary image to the mysterious wonders of rivers and lakes and strange people with unique skills. At the same time, it also vividly displays many emotions such as friendship, affection, love and chivalry, so that the audience can gain a brand-new aesthetic experience while being subtly influenced by China’s traditional martial arts culture and spirit.


Martial arts culture links non-legacy handicrafts to make national culture glow with new vitality.


On November 21st, the animation of "Two Prides in a Family" joined hands with the national key non-legacy project "Wang’s Shadow Play in Huaxian County" to launch the activity of "The Swordsman’s Shadow Play resurfaces", and at the same time exposed the shadow play handicraft works of Xiaoyuer and Hua Wuque, in which Hua Wuque was armed with a long sword, wore a hairpin, dressed in blue, tied with a jade pendant and a fragrant bag, and the image of a gentle and elegant son came to the fore. The little fish holds a short knife in each hand, dressed in red cloth, tied with a rope and a bag around his waist, with weeds in his mouth and unruly eyes, and his lively and agile image temperament is also vivid; In addition, the overall line design of these two shadow puppetry works is also very fine. The lines and patterns on the clothes of Xiaoyuer and Hua Wuque are very clear, vivid and have ancient charm. Once they were launched, they won praise from the audience.


Shadow play originated in the Western Han Dynasty more than 2,000 years ago and originated in Shaanxi Province, China. In Huazhou District, Weinan City, Shaanxi Province, the hometown of shadow play in China, Wang Haiyan, the non-genetic inheritor of Wang’s shadow play, has been committed to the combination and promotion of national culture and intangible heritage for many years, and has designed many exquisite and heritage-rich handicraft works for various cultural products, including movies, cartoons and games. This time, the dream linkage between "Wang’s Shadow Play" and the animation "Two Prides in a Family" has brought the shadow play, a cultural heritage with a long history and tradition, back to the public in a younger and more dynamic way, bringing the audience beautiful enjoyment and conveying the value and charm of intangible culture to the young audience.


At the same time, martial arts culture, like shadow play, belongs to Chinese treasures, and classics need to be passed down. In this activity, the swordsman spirit carried in the classic IP of "Two Prides in a Family" was presented in a more vivid and diverse way in the combined narrative of "animation+shadow play", and the shadow play handicraft works with multiple artistic values such as aesthetics and collection were produced, which were welcomed by young audiences. This is of great significance for young audiences to feel the charm of Chinese culture and enhance their cultural self-confidence and cultural identity.


To sum up, as a Guo Man’s work adapted from the classic martial arts IP, it has both sentimental and cultural heritage value. In the cross-dimensional cooperation of "animation+martial arts", "Double Pride" shows its unique charm and is well received by young audiences, which provides a good example for how contemporary literary works can make young people better understand and accept traditional culture. (Author: Zhang Jianzhen, deputy director of Radio, Film and Television Research Center, Institute of Journalism and Communication, China Academy of Social Sciences)


China Art Newspaper (2nd edition, November 21st, 2022)