Special feature of 1905 film network　This year marks the 50th anniversary of the establishment of diplomatic relations between China and France. No matter the films shown in the cinema or the co-production projects, the audience can obviously feel the continuous warming of Sino-French cooperation, from the initial ambiguity to the great show of love today. On the one hand, French films such as Beauty and the Beast, Don’t Mess with Me, Superbody, and Wild Africa 3D have entered the cinema one after another to "get in touch" with the China audience, on the other hand, various types of Sino-French co-production projects are also in full swing. The standard Sino-French co-production The Nightingale was selected to represent China in the Oscar for Best Foreign Language Film, and jean jacques annaud’s Wolf Totem, which took seven years, is about to debut in the Lunar New Year’s Eve. There are also many co-productions in progress, such as the creative animation The Prince and the 108 Evil Men and the magic film The Gate of the Warrior. The future cooperation space is still expanding.

　

　　　 In response to this year’s upsurge of Sino-French film cooperation, 1905 Film Network exclusively interviewed Ning Ning, the producer of Nightingale in China, Mark Gao, the chairman of Jimei Film, jean jacques annaud, the director of Wolf Totem, and Isabel Granchet, the representative of Greater China of the French Film Alliance, and deeply dissected the multi-faceted cooperation of Sino-French films. From now on, it will be divided into Sino-French co-productions (Part I), Sino-French multi-faceted film cooperation (Part II) and Sino-French film cooperation.

　

[How did it hit it off? 】I like your box office market, and you like my international style.

　

　 　 Gu Hongming, a famous scholar in the late Qing Dynasty and early Ming Dynasty, once said in the book Spirit of Chinese: "In my opinion, it seems that only the French can best understand the real civilization of Chinese and China." The French always has a little unruly free will when making movies, and this romantic feeling in his bones directly affects the way they cooperate with other countries.

　

　 　 In the words of director jean jacques annaud, they are more willing to "follow a good story to make a film" and go deep into other countries’ cultures, and don’t particularly care whether there are obvious French elements and French actors in the film. Isabel thinks this is a "very romantic way" for the French. Of the films that French audiences see every year, 17% of the film investment comes from the co-production system. French directors have rich experience in co-production. For them, it seems natural to go to other countries to shoot and present the humanistic customs of other countries. At the same time, the China film market, which has rapidly grown into the second largest ticket warehouse in the world, has unlimited opportunities and unlimited banknotes.

　

　 　 For China, to strengthen cultural soft power, more channels are needed to support cultural output. Co-production is a clever way to increase international vision and viewpoint. While we are co-producing, we also hope that the film can reflect the story of China culture and China, and it is better to have China actors in Chinese dialogue. As a result, this hit-it-off cooperation concept makes Sino-French film cooperation seem sweet and tacit.

　

　 　 Isabel:A Sino-French co-production can have no French feeling at all. For example, the first film co-produced by China and FranceI 11You didn’t know it was a French film because you couldn’t see where the French was and the French was behind the scenes. The Nightingale is the same. You won’t think that it was shot by the French, but you can feel some French elements in it.

　

　 　 China’s rule is the other way around, and relevant institutions in China hope to see China’s story and China’s actors on the screen. It may also be because of such different requirements that our cooperation is very tacit. Because for the French, it can be an actor from China or a story from China. the French welcomes such a co-production, and because of this, we think The Nightingale is particularly successful.

　

[Go, go to the box office in France! 】The criteria for co-production between China and France are quite different.

　

　　　 Since the first Sino-French co-production film "Kite" came out in 1958, co-production as an important film production mode has been paid much attention. In 2010, China and France signed a film co-production agreement. Last year, five films were approved by the Chinese side, including Wolf Totem, Night Peacock, Rainbow at Starry Night, Looking for Romai and The Gate of Film and Television. In the words of Mark Gao, chairman of Jimei Film, the signing of the Sino-French Co-production Agreement "gives a standard from the industry, so that both sides have normative documents to follow, which is also beneficial to the whole financial arrangement for China, such as investment ratio and inclination, which is more conducive to promoting cooperation in some films."

　

　 　 To be a Sino-French co-production, a film must be made in both China and France.Co-project, that’s much more demanding.In China, we must follow the "28 principle": in terms of investment, neither country can be less than 20%; In terms of production mode, the China-based team must have a certain proportion of the French, and the French-based team must also have a certain number of Chinese. France’s project requirements are more specific, and they need to be strictly graded: "How many points do directors, screenwriters and recording teams have, and everything must add up to more than 25 points to sign a Sino-French co-production, so as to be released and distributed in France according to French films and enjoy all the benefits and treatment of French films." Ning Ning explained: "There is also a requirement in France that the final subtitles should prevail. For example, when you set up a project, you said that you would use someone, but you don’t need him in actual operation (it is impossible). There will be various departments in France to strictly review it. Finally, when the whole film is submitted for review, it will be reviewed with reference to your previous approval. "

　

[Dual nationality takes advantage to get soft! 】Tax subsidies and support policies enjoy the treatment of domestic films.

　

　 　 If the combination of Chinese and French cultures lays a good foundation for cooperation, then the advantages of larger box office market space and copyright sales are undoubtedly colorful candy that tempts producers. The signing of the Sino-French Film Co-production Agreement not only helps more French films to enter China, the second largest ticket warehouse in the hot world, but also directly promotes the release and copyright sales of China films in Europe. Promote the exchange between Chinese and French filmmakers, and at the same time further promote the diversified development of world movies.

　

　 　 Ningning:To put it bluntly, the advantage of co-production between China and France is that it has dual nationality. In China, it is a domestic film, while in France, it is a French film. Because it belongs to a local film in each country, it enjoys the supporting policies and preferential policies that each country should have for films, including its own tax subsidy policy. In China, we release domestic films, so we just enjoy a share of more than 43%, unlike the importer who can only get about 25%.

　

　 　 At the same time, because he is a co-producer, he will be more international in film temperament and have more advantages in the sales of international copyright. At present, the films we make are more to meet the local demand than the demand of the international film market, so in recent years, China’s films will always be a little acclimatized in the international market. Co-productions such as The Nightingale are more in line with international tastes. By October, we have sold 11 countries and regions. Although the film is not big, it is quite remarkable from the current figures of international copyright sales. The film has been shown in Israel and Korea now. Like the film festival, we can participate in competitions such as the China Watch Award and Hundred Flowers Award in China, and we can also participate in French film promotion activities. This dual nature gives more opportunities for film promotion and distribution.

　

　 　 Mark Gao:Because in France, as long as a Sino-French co-production is a French film, French television stations will support it. From the early investment of the film, there will be more protection. In China, co-productions as China films will also have preferential policies, which will actually promote the cooperation between film creators of the two countries. It is also easier to consider the whole investment arrangement.

　 　 Jean jacques annaud:There is a proportional standard for TV reception in Europe. If this is a China film, it will be classified as a foreign film. In this part, China films will compete with many American films every year, and it is difficult to be the first choice for European film stations. However, if this is a co-production film and is regarded as a European film, there will be less competition, especially for a blockbuster like Wolf Totem, which is rarely produced as large as ours, so it will be easily accepted by European TV stations, which means a lot of money in Europe. Because it’s not just a screening in a movie theater, but it will last for several years, which makes it bring a lot of money to investors. Moreover, China filmmakers also get French subsidies, and the funds obtained from this cooperation come from different sources.

　

　 　 The "support policy" of French TV stations mentioned by Mark Gao, chairman of Jimmy Film, and the "subsidy" mentioned by Arnold are actually the protection measures of the French government for local films. The French government will provide subsidies of about 250 million euros for the film and television industry every year. Because the Sino-French co-production belongs to French films, it is stipulated that the state should "take care of" this film and give cinemas and distributors corresponding support funds. However, it should be noted that this "benefit" is limited to France. If you want to enjoy this kind of treatment in the whole of Europe, it is not enough to turn into a co-production, but also a foreign language film. It is difficult for China actors to enjoy the treatment of European films and get subsidies in Europe.

　 　　Isabel(Whether Chinese-French co-productions are more conducive to distribution in Europe) It still depends on the language. If it is in Chinese, it may only be bigger in the French market, because it is still a French movie when it is broadcast on TV. French TV stations, like China, have a clear stipulation that 60% of European films (40% of which are French films) and the rest are foreign films. China and the United States are both included in foreign films, so they will definitely choose more American blockbusters in the choice of Chinese and American films, because they want to attract audiences. Therefore, Sino-French co-productions have more advantages when they are purchased by French TV stations.

The long-delayed COVID-19 epidemic has once again highlighted the indispensable and extensive influence of digital technology on a global scale. The rise of new technologies such as artificial intelligence, Internet of Things, 3D printing, augmented reality and virtual reality, and quantum computing is subverting the traditional economic and social operation mode and shaping new development opportunities. How a country responds to the various changes brought about by the technological revolution and establishes corresponding competitiveness around digital technology will not only determine its future economic growth, but also affect its geopolitical status. In this context, countries all over the world have put the digital transformation in the fields of economy, governance and life into the important agenda of the government, and increased resource input and policy support to improve their digital competitiveness.

Not long ago, the European Center for Digital Competitiveness of the European Advanced Business School (ESCP) released the Report on the Promotion of Global Digital Competitiveness in 2021 (Digital Riser Report 2021）。 The research report comprehensively uses the relevant data from the World Economic Forum, the World Bank and the International Telecommunication Union to evaluate and rank the current digital competitiveness of 137 countries around the world, and extracts the best practices of countries with rapidly rising digital competitiveness, so as to provide decision-making and action guidance for other countries. The relevant research conclusions have certain reference significance for countries around the world to understand the advantages and disadvantages of their digital transformation from a macro perspective and to calibrate the strategic direction of enhancing digital competitiveness.

The research report simplifies the definition of a country’s "digital competitiveness" as 10 equal weight factors in two categories: "digital ecosystem" and "digital thinking mode", and divides all countries into nine groups, namely, G7, G20 and Asia-Pacific, Eurasia, Europe and North America, Latin America and the Caribbean, Middle East and North Africa, South Asia and sub-Saharan Africa defined by the World Economic Forum. On this basis, combined with the data of the three years from 2019 to 2021, it is scored and ranked. Among them, the elements belonging to the "digital ecosystem" include the difficulty of obtaining venture capital, the cost of starting a business, the time required for starting a business, the convenience of hiring international talents, and the digital skills of university graduates; The "digital thinking mode" includes the digital skills of the working population, the attitude towards entrepreneurial risks, the diversity of labor force, the scale of mobile broadband users, and the acceptance of subversive business development ideas by enterprises. The scoring results intuitively reflect the changes of digital competitiveness of countries in terms of sub-items and overall, while limiting the ranking to nine groups is to ensure that the comparison baseline is relatively fair and the results are comparable. By combing the relevant evaluation results, the report puts forward three main findings:

Nowadays, the global digital competitiveness is changing.

The research report shows that while the digital competitiveness of some countries and regions is rapidly improving, some leading digital countries in public perception are gradually losing their advantages. Taking China and the United States as two digital superpowers, for example, during 2019-2021, China’s digital competitiveness improved obviously (+211), while the United States showed a decline (-72). Moreover, whether in the G7 or G20 group, the ranking of the increase in digital competitiveness of the United States is in a relatively backward position. The analysis believes that the decline of digital competitiveness in the United States is mainly driven by the dimension of digital ecosystem, including a series of adverse effects such as increasing immigration and visa barriers, which makes it more difficult to attract international digital and information professionals. The promotion of China’s competitiveness is mainly reflected in its strong advantages in the dimension of digital thinking mode, including the proposal and deployment of a series of national overall strategic plans, and taking scientific and technological innovation and entrepreneurship as important measures to achieve high-quality development.

In addition to the United States, Britain (-85), Sweden (-92) and other developed countries in digital technology also failed to show a significant increase in digital competitiveness. India (-396), Germany (-176) and other big countries even experienced a sharp decline in competitiveness in both digital ecosystems and digital thinking modes. However, some countries, such as Georgia (+153), Egypt (+258), Canada (+47) and Vietnam (+339), which do not have a high digital starting point, have become the leaders in this field because they have implemented a series of fruitful digital transformation measures. To some extent, this shows that the global digital competitiveness pattern is in the process of dynamic reorganization, and new global digital technology leaders will appear in the future.

Digital competitiveness is closely related to digital transformation measures.

The research report collects the "Best Practice" of digital transformation in G7, G20 and seven regional economic groups whose digital competitiveness has increased significantly in the past three years, covering the actual progress in the fields of strategic planning, policy assistance, investment support and perfect supervision. For example, through the implementation of the "National Innovation and Skills Plan", Canada set up a strategic innovation fund for digital transformation, adding more than 70,000 jobs, driving more than 45 billion US dollars of investment, and injecting new vitality into the national economy; Vietnam pushes the "National Digital Transformation Plan in 2025", vigorously advocates the adoption of emerging digital technologies, builds a digital government, and sets a long-term goal that the digital economy will account for 30% of the national GDP by 2030; Egypt has vigorously promoted the "ICT 2030 Strategy" and the "Digital Egypt" plan, thus becoming the leader of digital transformation in the Middle East. Therefore, the report believes that the promotion of national digital competitiveness is closely related to the government’s clear long-term goal of digital transformation and leading the formulation and implementation of comprehensive planning for digital transformation.

To enhance digital competitiveness, we need to support digital innovation and entrepreneurship.

The research report found that countries with rapidly rising digital competitiveness pay great attention to attracting international talents, promoting innovation and entrepreneurship, and strengthening the education and training of digital skills. For example, Italy has established a legal framework to provide visa convenience and tax incentives for start-up companies and scientific and technological talents through the Entrepreneurship Law (ISA), thus attracting tens of thousands of start-up companies to register and operate in Italy in just three years; The Spanish government has launched a series of entrepreneurship support policies, including the Entrepreneurship Promotion Law, the establishment of a national entrepreneurship office, and the introduction of outstanding international talents. Georgia is actively implementing the "2017-2021 Strategy for the Unification of Education and Science" to promote the modernization of science, technology and innovation system.

In view of this, the research report emphasizes that each country needs to fully develop its own digital thinking mode and digital ecosystem, and pay attention to the speed and effectiveness of policy implementation in order to improve its digital competitiveness. At the same time, from the evaluation results of global digital competitiveness in 2021, under the influence of multiple factors, the speed of digital transformation varies greatly among different countries, and the global competition pattern around digital transformation also shows a rapid change trend, and there may be many possibilities in the future. Generally speaking, countries that attach importance to and vigorously promote digital transformation can basically make significant progress in a relatively short period of time. Even countries with weak digital foundation can realize the acceleration of digital transformation after taking appropriate actions and measures. Therefore, governments should attach great importance to and carefully consider the future strategic decision-making and management mode in this key field, and effectively promote digital transformation based on actual national conditions.

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　Cctv newsOn May 25th, the 72nd World Health Assembly in Geneva, Switzerland, deliberated and adopted the 11th Revision of the International Classification of Diseases (ICD-11), which included traditional medicine originated from traditional Chinese medicine for the first time. This is a valuable achievement made by the government of China and Chinese medicine experts after more than 10 years of continuous efforts. This news is expected, and related reports were as early as June 2018; But it is also a milestone. As a great invention of the Chinese nation, Chinese medicine is a precious gift from China to the world, which shows that it is being recognized more and more widely.

　　Incorporated for the first time in the past hundred years

　　The Director-General’s Report of the World Health Organization points out that ICD-11 includes a report entitled "Traditional medical diseases and syndromes — — The supplementary chapter of Module 1 classifies the traditional medical diseases and syndromes that originated in ancient China and are widely used in China, Japanese, Korean and other countries. Incorporating supplementary chapters on traditional medicine into the International Classification of Diseases (ICD) enables people to make statistics on traditional medical services and medical treatment for the first time, evaluate its form, frequency, effectiveness and safety, and compare it with mainstream medicine and research.

　　ICD is an internationally unified disease classification standard formulated and promulgated by WHO. It is the normative standard of disease classification for governments in medical treatment, management, teaching, scientific research and policy making, and it is one of the authoritative foundations and general standards in the global health field. After a hundred years, ICD has been revised 10 times, and this is the first time that Chinese medicine has been included in the "International Classification of Diseases" in the past hundred years.

　　150 diseases and 196 syndromes in traditional medicine are included in the chapters of traditional medicine, and words describing TCM syndromes such as "Yin deficiency" and "Yang deficiency" are listed. After being included in ICD, the relevant data can be collected not only from China, but also more widely in the world, so it can provide more and more reliable basis for the clinical research of traditional Chinese medicine.

　　International exchanges and cooperation highlight business cards.

　　In the exhibition area of the Life Experience Hall of the Beijing World Expo, almost half a floor was used to display the contents related to traditional Chinese medicine.

　　On May 22nd, the State Council held a press conference in China International Fair for Trade in Services in 2019. When answering a reporter’s question, Vice Minister of Commerce Wang Bingnan said that a number of new characteristic service trade bases should be established in the fields of digital services and traditional Chinese medicine services, so as to promote the formation of a new pattern of "one pilot, one demonstration and multiple bases".

　　Chinese medicine has already gone to the world. In recent years, with the improvement of China’s comprehensive national strength, the spread and status of Chinese medicine overseas are also constantly improving, and the internationalization process is also entering the fast lane.

　　In October 2015, Tu Youyou, a Chinese medicine scientist, won the Nobel Prize for his invention of artemisinin, becoming the first Chinese to win the Nobel Prize in science.

　　In August 2016, at the Rio Olympic Games, cupping and acupuncture unexpectedly became popular as "artifacts" and were sought after by many Olympic athletes, including swimming superstar Phelps and gymnast Alex. Ancient Chinese medicine physical therapy methods have become the focus.

　　In December 2016, the State Council Information Office published Chinese Medicine in China. This is the first time that the Chinese government has published a white paper on the development of Chinese medicine.

　　According to state administration of traditional chinese medicine, at present, Chinese medicine has spread to 183 countries and regions. China has signed special cooperation agreements on Chinese medicine with more than 40 foreign governments, regions and organizations, established a number of overseas Chinese medicine centers in countries and regions related to the Belt and Road Initiative, and opened hundreds of Chinese medicine colleges and universities in more than 30 countries and regions.

　　In addition, Chinese medicine has actively participated in the free trade zone negotiations between China and 14 countries and regions, in order to reduce the market access of Chinese medicine and reduce trade barriers. Chinese medicine has become a bright business card for China’s international exchanges and cooperation.

　　It is reported that Chinese medicine has been included in the framework of high-level cooperation with the United States, Russia, Britain, Germany, France, Canada, Italy and other countries; The mechanism of traditional medicine cooperation meeting between China, South Korea, Singapore and Malaysia has been established. China’s cooperation with the World Health Organization, International Organization for Standardization, Central and Eastern European countries, ASEAN, SCO, BRICS and other multilateral institutions in the fields of national policy formulation, scientific research and standardization of traditional medicine is also constantly strengthening.

　　Open the second pulse of "Ren Du"

　　I still remember the movie "Scraping" that year. Grandpa used the traditional Chinese medicine "scraping" therapy to treat his grandson, but the red mark on his skin limb was regarded as child abuse in the United States. Over the years, the traditional medical field has worked tirelessly, but it is still difficult to become the international mainstream medicine. Experts believe that bringing traditional medicine into ICD is like opening up the second pulse of Ren Du, which is a milestone.

　　Zhang Qi, director of the Department of Traditional Medicine, Complementary Medicine and Integrated Medicine of WHO, said that the inclusion of traditional medicine in ICD marks the recognition of the value of this part of traditional medicine, including Chinese medicine and its origin, by the whole international public health system represented by WHO, and also recognizes the fact that Chinese medicine is being used more and more in China and internationally.

　　Zhang Boli, an academician of China Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, believes that this is conducive to the international exchange and cooperation of traditional Chinese medicine, promotes the integration and development of traditional Chinese medicine with the medical and health systems of other countries in the world, and lays a foundation for countries around the world to know, understand and use traditional Chinese medicine, which has very important practical significance and far-reaching historical significance.

　　More and more foreign "small partners" believe that while using Chinese medicine, more and more foreigners have embarked on the road of studying Chinese medicine. The inclusion of ICD will also be more conducive to their study.

　　Just a few days ago, during the Asian Civilization Dialogue Conference, Hu Man, an Iranian "foreign traditional Chinese medicine", who was invited to attend the conference, talked about his personal experience: Chinese medicine is traditional medicine, and it has a lot to do with culture. In his view, acupuncture is China’s and the world’s. I hope that through my own efforts, more people will feel the charm of Chinese medicine.

　　Huggins, a Brazilian student, suffered from stomach trouble, and his martial arts teacher cured him with Chinese medicine. Since then, Higgins has been fascinated by Chinese medicine. Now, he has opened the Brazilian College of Traditional Chinese Medicine, hoping to spread Chinese medicine culture in the South American continent.

　　Standardization has a long way to go.

　　In the Museum of Traditional Chinese Medicine in Huqingyutang, Hangzhou, Zhejiang Province, there are countless specimens of Chinese herbal medicines, and one of the display cabinets contains the identification of the authenticity of Chinese herbal medicines. In that year, there were as many as four kinds of common fakes of Cordyceps sinensis alone.

　　With the change of environment, the way of collection has changed from wild to planting, and some genuine medicinal materials are no longer authentic. In addition, Chinese medicine and western medicine are two different theoretical systems, and the unclear effective components, unclear mechanism of action and lack of quality standards of Chinese medicine have always restricted the internationalization of Chinese medicine.

　　In January, 2010, the secretariat of the Technical Committee of Traditional Chinese Medicine of the International Organization for Standardization (ISO/TC249) settled in Shanghai, and China began to gradually grasp the leading role of international standardization of traditional Chinese medicine. This is also a world discourse right in the field of traditional Chinese medicine.

　　In May 2017, the International Organization for Standardization (ISO) officially released "Chinese Medicine — — Panax notoginseng medicinal materials, which is the first international standard for quality evaluation of medicinal products led by China. Subsequently, Chinese herbal medicines such as Artemisia argyi, Ganoderma lucidum, Radix Isatidis, Dendrobium candidum and Gastrodia elata have successively obtained international standards.

　　In recent years, a number of traditional Chinese medicine prescriptions have been accepted by European and American markets better and faster by defining the effective substances and establishing standardized production chains. China has gone further and further on the road of promoting international standardization of traditional Chinese medicine. Zhang Weidong, director of the Department of Natural Medicinal Chemistry of the Department of Pharmacy, China Naval Medical University, believes that it is very important to let the world know about traditional Chinese medicine by modern scientific and technological means.

　　According to reports, ICD11, which is included in Chinese medicine this time, is designed to be more easily integrated with electronic health records and information systems, which will help shorten the transition period for the promotion and application of traditional medicine such as Chinese medicine in Europe and America. Experts believe that this achievement is also helpful for the standardized development of Chinese medicine itself. Dou Danbo, a professor at Shanghai University of Traditional Chinese Medicine, said that in view of the wide service population of traditional Chinese medicine, it will be beneficial to the supervision of traditional Chinese medicine, the safety of traditional Chinese medicine and the comparison of curative effects of traditional Chinese medicine.

　　The integration of Chinese medicine into ICD is only the first step, and it still needs to be strengthened in standardization and international cooperation for a long time. As Academician Zhang Boli said, the official release of ICD-11 will help our country to establish a morbidity statistics network which is connected with international standards and reflects the information of Chinese medicine health service, show the ability and position of Chinese medicine service in China’s health service from the perspective of statistical analysis, and also comprehensively reflect the situation of Chinese medicine providing services to people all over the world.

　　The acupuncture bronze man for ancient medical study displayed by Beijing World Expo.

　　Chinese medicine, as a "health messenger" connected with people’s hearts, has taken root and blossomed in the hearts of people all over the world.

　　(Comprehensive from: Xinhuanet, CCTV News, state administration of traditional chinese medicine website, Changjiang Daily)

Writing/Photo courtesy of Liu Zhirong

You can’t always stay at home, but you have to travel, or commute to work, or go on business trips, sightseeing, and travel can’t be separated from subways, railways and highways. When you take subways, trains and highways, have you ever wondered: How are those tunnels dug through them?

Early tunnel excavation was manual plus blasting.

In the past, the way of tunnel excavation was manual excavation and blasting. For soil layer and gravel geology, manual excavation was used, and tools such as pickaxe and shovel were used to excavate the tunnel face. As far as rock geology is concerned, pickaxes and shovels can’t be dug, so it is necessary to use explosives to blast rocks at the tunnel face, and then transport the gravel out of the tunnel.

"Face" is a civil construction term, which refers to the excavation face that keeps advancing during tunnel construction.

As far as subway tunnels are concerned, in the past, the "open excavation and landfill method" technology was mostly adopted, that is, the street was destroyed first, and a ditch was dug by uncovering the cover, and then the tunnel wall was poured in the ditch. After the tunnel was built, it was buried and compacted with earthwork, and the street was repaired again. In the early days of Chinese mainland, the subway tunnel was excavated by "open excavation and landfill method", and later the "shield machine excavation method" was adopted. Shield machine was used to dig tunnels in the construction of Guangzhou’s first subway line (Line 1).

In the past hundred years, shield machines have gradually become popular in tunnel excavation. At present, shield machines are basically used in long tunnel excavation.

Britain used a shield machine to dig tunnels in 1825.

"Shield machine" is a name in China, generally known as "tunnel boring machine" (TBM) internationally, and "mole" in civil engineering jargon, because it digs holes underground like a mole.

In 1825, Britain used a shield machine when digging the Thames Tunnel. This shield machine was invented by Sir Mark issam Bald brunell, a French-born British engineer, and he applied for a patent for the shield machine. The Thames Tunnel is 396 meters long and passes through the Thames River in London.

In 1845, the international railway from France to Italy was opened. This railway ran across the Alps, and it was necessary to dig the Freres Tunnel at an altitude of 1,123 meters. This tunnel was 14 kilometers long, which was the longest tunnel in the world at that time. The tunnel ran through the Freres Peak at an altitude of 2,932 meters, that is to say, the maximum thickness of the rock above the tunnel was 1,809 meters.

In order to build this tunnel, Henry Joseph Mauss invented the "mountain cutting machine", which was manufactured in an arsenal near Turin, Italy in 1846. The "mountain cutter" looks like a locomotive, with more than 100 vibrating drill bits in front, which are used to smash the rocks on the face. "Mountain cutting machine" already has some functions of modern shield machine.

In 1853, ebenezer Talbot, an American, applied for the patent of shield machine, and the patent name was "Tunnel Boring Machine".

In 1870, john D bruton, an Englishman, developed and manufactured a shield machine with cutter head, which is very close to the shield machine widely used now.

In 1875, the French National Assembly passed a bill to build the English Channel Tunnel, and the British shield machine was selected for excavation. From June 1882 to March 1883, the shield machine excavated 1882 meters on the British side; Alexander Lavalle, a French contractor who built the Suez Canal, used a shield machine to dig 1,669 meters on the French side. Practice has proved that the efficiency of tunneling with shield machine is very high. However, the project was terminated in 1883 because France was later worried that Britain would use the English Channel Tunnel to attack France.

The success of shield machine in the English Channel Tunnel has inspired many civil engineers. In 1883, Britain used a shield machine to dig the tunnel under the Mersey River from Biegenheit to Liverpool, with a diameter of 2.1 meters and a length of 2 kilometers.

In the 20th century, people constantly improved the shield machine. Nowadays, all kinds of shield machines are constantly running in tunnel projects all over the world every day.

How does the shield machine dig the tunnel?

It is easier to understand the working principle of shield machine from its international common name "tunnel drilling rig": it is a big drilling rig that drills a hole in the ground or mountain.

Shield machine can be regarded as the largest construction machinery in civil engineering, with a large diameter of 178 meters and a length of more than 100 meters. The front of the shield machine is a huge cutter head with cutter head array. When driving, the cutter head rotates to cut the earth and stone on the tunnel face, and the muck flows into the muck bin from the gap of the cutter head, which is conveyed to the belt conveyor by the screw machine, and then transferred to another longer belt conveyor to transport it to the muck disposal site outside the tunnel, or transported to the tunnel by the track muck truck.

Readers with a little common sense should understand that if there is no thrust behind the cutter head, it is impossible to cut the earth and stone on the face. So, how to give the cutter head thrust?

This thrust comes from the hydraulic jack of the shield machine. If the tunnel is excavated on hard rock, two huge hydraulic jacks on the shield machine lean backward against the rock walls on both sides of the excavated tunnel and push the cutter head forward to cut the tunnel face.

If the tunnel is dug in the soft geological layer, the above method cannot be used, because the hydraulic jack will sink into the soft tunnel wall and cannot provide thrust. At this time, it is necessary to use another method to make several small hydraulic jacks push against the lining segment installed at the back at the same time to provide thrust for the cutter head horizontally forward, which is also a common shield method in subway tunnels at present.

The lining segment is the reinforced concrete precast member on the tunnel surface that we can see with our naked eyes in the tunnel. These segments are made in the ground reinforced concrete precast yard. After the segment is transported into the tunnel mouth, there is no need for manual intervention, and the transportation to installation is completely automatic.

The width of the lining segment should match the distance that the hydraulic jack advances each time, that is to say, the width of the segment is as many centimeters as the hydraulic jack advances each time. When the hydraulic jack is pushed to the end, the cutterhead stops rotating to cut the tunnel face, and segments are assembled around the tunnel in the shield section of the shield machine. The segment assembling machine on the shield machine is as dexterous as a human hand, movable, rotatable and retractable, which can assemble segments in place steadily and safely with accuracy of millimeter level.

When assembling a segment, several hydraulic jacks responsible for jacking the segment will contract, leaving a certain space for assembling the segment. After the segments are assembled in place, the hydraulic jack will stretch out and gently hold it, and so on until all segments in this circle are assembled in place. At this point, all the hydraulic jacks began to pressurize evenly, and together with the newly assembled segment, the cutter head was pushed forward by the reaction force to continue cutting the working face and move forward.

During the construction of the shield machine, the cutterhead cuts the tunnel face and assembles segments alternately, and the whole shield machine moves forward step by step under the push of the hydraulic jack until the tunnel is dug through. If the geology is soft, tens of meters can be excavated every day; If you encounter hard rocks, you can only dig dozens of centimeters every day.

The gap between the lining segment and the tunnel wall should be filled with mortar to reinforce the segment, maintain the stability of the whole lining and prevent water from leaking into the tunnel.

The series of complicated processes mentioned above are all completed automatically by the shield machine. There is a central control room in the shield machine, and all key parts of the shield machine have sensors, which transmit the collected data to the central control room. Operators can know the working situation of the shield machine through various data displayed on the display and intervene when necessary.

The cutter head on the cutter head should be maintained and replaced frequently. There is also a sensor on the cutter head. When the temperature of the cutter head rises to a certain value, it will send an alarm signal to the central control room.

How does the shield machine turn in the tunnel?

After reading this, some readers may ask, can the shield machine turn in the tunnel?

Of course you can. Most urban subway tunnels are excavated under the streets, and the tunnels are designed along the streets, with constant turns and "jumping up and down" according to the underground conditions. Highway and railway tunnels should also be selected according to landform, geology and hydrology, which also requires the shield machine to turn 360 degrees.

The turning of shield machine is realized by changing the cutting direction of cutter head with lining segment. Where a turn is needed, the width of each ring of lining segment is different. If turning to the left, the width of the right segment is designed to be wider than that of the left segment according to the turning radius. In this way, the hydraulic jack on the right will tilt the cutter head to the left to realize the left turning. If turning right, the width of the left segment is designed to be wider than that of the right segment according to the turning radius, so that the hydraulic jack on the left will tilt the cutter head to the right and realize the right turn. The steering principle of "jumping up and down" is the same as above.

At present, the largest shield machine in the world has a diameter of 17.5 meters.　　

On September 15th, 2006, the Niagara Tunnel, which was used for water diversion irrigation in Canada, was drilled. The tunnel was 10.2km long and passed 140m underground in Niagara Falls, Ontario, Canada. The shield machine used was "Big Becky" made by Robbins Company of the United States, with a diameter of 14.4m. The cutter head was driven by 15 motors with a power of 4.7 million watts (6,375 horsepower), which was the largest shield machine in the world at that time. The reason why tunnels should be dug in such a deep underground is to prevent shield construction from affecting ground buildings.

In 2011, the 5030-meter-long Spavo Tunnel near Florence, Italy was drilled. The rock shield machine used was Martina produced by Herrick Company of Germany. The shield has a diameter of 15.62 meters, a length of 130 meters, a weight of 4,500 tons, a cross-section of 192 square meters, a total power of 18 megawatts and a thrust of 40,000 tons. Herrick also designed a shield machine with a diameter of 19.25 meters, but it has not yet been built.

Bertha, a shield machine made by Hitachi Shipbuilding Co., Ltd. in Japan in 2012, has a diameter of 17.5 meters, a length of 110 meters and a weight of 7,000 tons. The cutter head has 260 cutter heads. This shield machine was ordered by the Washington State Transportation Bureau of the United States and used to replace the tunnel excavation of Alaska Viaduct on Highway 99 (the upper and lower lanes of the tunnel), which is by far the largest shield machine in the world.

Advantages and disadvantages of shield tunneling

There are many advantages in tunneling with shield machine. It is not affected by ground factors and can be constructed all day; It also does not destroy the ground buildings, cultural relics and natural environment, and belongs to ecological and environmental protection construction; Because the excavation, muck discharge and lining segment are all automated, a lot of labor is saved and the accident risk is reduced.

The main disadvantage of tunneling with shield machine is that the initial investment cost is too high. Most shield machines are customized according to tunnel design drawings, with long construction preparation period, high maintenance cost, and low economic benefits of tunneling short tunnels. Generally speaking, the tunnel length is more than 1 km, which has economic benefits.

Finally, the shield machine can not only dig circular tunnels, but also be designed to dig tunnels with arbitrary cross sections, such as rectangular tunnels and elliptical tunnels. People also use shield machines to dig water pipelines, sewage and drainage pipelines, and even power pipelines.

It’s hot spring season again, and many Tang Chi people are everyone at first sight.

Source | Nanchuan Release

On the weekend, I recommend several places with good reputation and not so crowded. It will be refreshing to soak in hot springs this winter!

Ba’ nan dong hot spring

East Hot Spring is a hot spring with excellent reputation in Chongqing, with relatively few people and high cost performance.

Source | Banan Wenlv

There is the only natural hot-spring sauna in Asia, where you can take a steam bath or a water bath, and the privacy is excellent.

Any local goods can be bought in the town, and it is no longer convenient to eat and barbecue.

Source | Banan Wenlv

There are many farmhouses around, surrounded by green hills and flowers. And it contains private soup. I recommend staying here for one night.

As for which family is less, which one is better, just wait for you to find out for yourself.

Figure source | worm network

Location:Wubu Riverside, Dongwen Town, Banan District

Self-driving route:Urban Area-Kaiying Road-Huyu South Line Expressway-Maliu Avenue-—S415—-DongWenquan

Bus route:Take a long-distance bus to Sanfengquan at the four-kilometer hub station

Play around:Ancient Buddha Cave, Baisha Temple and Fengsheng Ancient Town

Beibei Bailian Hot Spring

Bailian hot spring is known as the best SPA garden hot spring in Asia. Whether it is positioning or slogan, it sounds domineering.

Figure source | Beibei Tourism

It is backed by the ancient temple, and the Jialing River is quiet in front. Most of the ponds are surrounded by plants. You can soak in the hot springs while enjoying the fresh air in the mountains, which is wonderful.

Figure source | Beibei family

Bailian Hot Spring is expensive, but it is a good place for self-cultivation.

If the pursuit of cost-effective, you can also go to Beibei Shili Hot Spring City bubble, the same number of people.

Figure source | worm network

Location:Beibei District North Hot Spring Park

Self-driving route:Urban Area-Inner Ring Expressway-Lanhai Expressway-Beiquan Road-Lanyu Line-Bailian Hot Spring

Bus route:Take Line 6 to Beibei, and then transfer to No.503 to BeiWenQuan.

Play around:Wenquan Temple and Jinyun Mountain

Jiulongpo shangbang pushi hot spring

Shangbang is adjacent to the original ecological forest and natural Hailan Lake in Jinyun Mountain, and there are golf courses and villas nearby, so the environment is very elegant.

Figure Source | Jiulongpo District Culture and Tourism Development Committee　

There are more than 30 hot spring Tang Chi with different functions, which are divided into spa area, essential oil area and medicated bath area. There is also fish therapy, and you can soak for as long as you want.

Figure Source | Jiulongpo District Culture and Tourism Development Committee

There are also golf courses and villas nearby, and the environment is very elegant. The lawn area is very large, and you can have a lawn PARTY in your spare time.

There are many roast whole sheep nearby, and you can get one to mend your body.

Figure Source | Jiulongpo District Culture and Tourism Development Committee

Location:No.3 Shangbang Road, Jinfeng Town, Jiulongpo District

Self-driving route:Urban area-Shuangbei Avenue-Xicheng Avenue-Xinwu Avenue-Gaoxin Avenue-Shangbang Pushi Hot Spring

Bus route:Take bus No.293 and get off at Lianhua New Station.

Play around:Huayan Temple and Baguocheng

Bishan Tiancihua Takinoyu

Tiancihua Takinoyu integrates hot springs, restaurants and hotel accommodation, providing customers with one-stop service, which is very suitable for friends gathering or family travel.

Source | Tiancihua Takinoyu

Its hot spring design is also very interesting. The hot spring pool is designed in the middle of the building and surrounded.

The quality of spring water is also good, and a small arch bridge has been built in the hot spring, which looks like a flowing family in the south of the Yangtze River.

Source | Tiancihua Takinoyu

Peacocks and parrots are also kept in the lobby, and children like to chase and play, which is extremely suitable for parent-child tours.

It’s close to Bishan Outlets, and you can also sweep the goods.

Source | Tiancihua Takinoyu

Location:Bishan Bicheng Town Wenquan Road

Self-driving route:Main City-Tiancihua Takinoyu-Bishan Outlets-Main City

Bus route:Take Jianbi Line to Bishan, and then transfer to Tiancihua Takinoyu bus.

Play around:Bishan Outlets and Xiuhu Park

Tongliangdragonhot spring

Tonglianglong Hot Spring is located at the foot of Bayue Mountain near Xuantian Lake, with beautiful surroundings and affordable prices.

Source | Tonglianglong Hot Spring

Ten steps, one pavilion, one pavilion, one pool and one secret realm. Every Tang Chi is surrounded by trees, just like being in the jungle.

Figure Source | Beautiful Copper Beam

The spring water here is rich in sulfur and other substances, and the mineral smell can be smelled with your nose.

After soaking in hot springs, you can also taste all kinds of delicious food, starting from your body and warming up to your taste buds.

Source | Chongqing Tongliang Radio and TV Station

Location:Tongzi Yuanlong Hot Spring Resort, Bachuan Town, Tongliang District

Self-driving route:Main City-Shuangbei Tunnel-Chengdu-Chongqing Ring Expressway-Longteng Avenue-Dragon Hot Spring

Bus route:Chen Jiaping Bus Station/Longtousi Bus Station/Caiyuanba Bus Station-Tongliang, and then transfer to the bus at Long Hot Spring.

Play around:Anju Ancient City, Bayue Mountain and Xuantian Lake

Dazu longshuihu hot spring

There are green mountains, green water and a five-star lakeside hot spring, and the surrounding scenery is breathtaking.

Tuyuan | Longshuihu Resort

It is said that the hot spring water of Longshui Lake comes from the rare water source of Triassic underground rock strata. You can enjoy the beautiful scenery around Longshui Lake while soaking in hot springs.

Tuyuan | Longshuihu Resort

Open-air pools are mostly on the hillside, separated by scattered levels and greening, and the embellishment of red berries is quite artistic.

There are many pools in it, including a big surf pool and a small theme pool, and all kinds of pools are available here.

Tuyuan | Longshuihu Resort

Location:Dazu Yulong Town Longshuihu International Leisure Resort

Self-driving route:Main City-Yurong Expressway-Sanhuan Expressway-Longshuihu Hot Spring

Bus route:Chen Jiaping Bus Station/Longtousi Bus Station/Caiyuanba Bus Station-Longshui Lake

Play around:Dazu Stone Carvings, Changzhou Ancient City

Nanchuan jinsanquan hot spring

Dear friends who want to go to Jinfo Mountain in winter to feel the ice and fire, they will first think of Tianxing Hot Spring, but at the weekend, you will give everyone Amway to Jinsanquan Hot Spring.

Source | Nanchuan Tourism

Jinsanquan Hot Spring is located on the north slope of Jinfo Mountain, surrounded by green plants, and the air is fresh and natural.

Source | Nanchuan Tourism

Jinsanquan hot spring has cold, warm and hot springs, and many small pools are built halfway up the mountain, with different curative effects. In the evening, you can smell the flowers, watch the moon and count the stars here.

There is also a water park in the indoor hot springs, with large slides, water rushing gates, water rollers and so on.

Source | Nanchuan Tourism

Location:No.98, Foshan East Road, sanquan town, Nanchuan District

Self-driving route:Main City-Inner Ring Expressway-Baomao Expressway-Yinbai Expressway-Jinsanquan Hot Spring

Bus route:Longtou Temple Distribution Center-Jinfo Mountain

Play around:Jinfo Mountain and Lixiang Lake

After reading the recommendation of weekend jun

Do you already know?

Hurry and choose one.

Let’s take a trip to the hot springs.

Original title: soaking in water refuses to crowd people! These original ecological hot springs are picturesque.

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

1. What are the Nissan cars?

(|||) (||) (||) Sunlight (||) (|| |)

2. What models of cars are there?

Dongfeng Nissan has a wide range of models, including models (such as March and Liwei), economical models for home use (such as Tiida and Sylphy), business models (such as Teana and Duke), types (such as 7-seat escape) and models (such as (||), hackers and Loulan). The following focuses on several main models of Nissan: 1. Sylphy’s official guide price: 99,800-161,500: The compact car Sylphy is a compact family car owned by Dongfeng Nissan, and the market is in short supply. Xuanyi has many advantages. Its appearance is suitable for men, women and children, the interior space is spacious, the ride is comfortable, the configuration is kind and the price is not high, and it is known as the king of family cars. 2, hacker official guide price: 139,800-189,800 yuan level: hacker Dongfeng Nissan is a crossover compact SUV, but this crossover does not seem obvious. The biggest advantage of hackers is that they are relatively balanced in all aspects. It not only takes into account pragmatism and family needs, but also takes into account the aesthetic needs of young people. Can meet the commuting in the city. 3. (||) Official guide price: 169,800-248,300 level: Nissan Tuda is a medium-sized SUV, but in the off-road field, its advantages are very good, and there is nothing unacceptable for daily driving. Of course, if you are a serious off-road player and spend less time in the city, it is also a very suitable model. 4, Teana official guide price: 179,800 yuan-269,800 yuan level: Nissan Teana is a medium-sized car owned by Dongfeng Nissan.All along, Teana relies on comfort to survive in the market, so does the seventh generation Teana. Comfort has always been the pursuit of consumers, so Nissan Teana still hit the nail on the head. 5, Yida official guide price: 99,900-135,900 level: compact car Yida is a compact hatchback of Dongfeng Nissan. This is a good choice for buying food, which is very suitable for teachers. The biggest advantages of Yida are good comfort, fuel-saving engine and good space performance.

3. What series of Nissan hand-made products can preserve the value of fate series and the ideal country in the future?

Don’t care too much about the ups and downs. Love is enough. You said that if these two models are gone, the price will not fall again. The same question.

4. What are all models of Nissan?

Nissan is a well-known Japanese automobile brand, with 27 models, of which 12 are on sale, 11 are discontinued and 4 are not listed in China. Nissan has a number of hot-selling models, such as Nissan Sylphy, Nissan Hacker, Nissan Murano and Nissan Qijun. Let’s take a look at the main models of Nissan. First, the official guide price of Sylphy: 99,800-161,500: The compact car Sylphy is a compact family car owned by Dongfeng Nissan, and the market is in short supply. Xuanyi has many advantages. Its appearance is attractive to men, women and children, with spacious interior, comfortable ride, generous configuration and low price. Known as the king of the family car, even (||) can’t do it. And searched all the cars, sylphy did not have too obvious shortcomings. It can be said that this generation of Sylphy is really very successful. 2, hacker official guide price: 139,800-189,800 yuan level: compact SUV hacker Dongfeng Nissan is a crossover compact SUV, but this crossover does not seem obvious. The biggest advantage of hackers is that they are relatively balanced in all aspects. It not only takes into account pragmatism and family needs, but also takes into account the aesthetic needs of young people. The power is more Buddhist, but it can also meet the needs of urban commuting. There is no pressure on this road. 3, Tuda official guide price: 169,800-248,300 level: medium-sized SUV As a medium-sized SUV, Tuda is not a comprehensive model, there are not many fancy configurations, and the interior is simple and clean. But in the cross-country field, it has played its strengths very well.There is nothing unacceptable in daily driving. Of course, if you are a serious cross-country player and spend less time in the city, this is also a very suitable model for explosive reform. 4, Teana official guide price: 179,800 yuan-269,800 yuan level: Nissan Teana is a medium-sized car owned by Dongfeng Nissan. All along, Teana relies on comfort to survive in the market, so does the seventh generation Teana. Comfort has always been the pursuit of consumers, so Nissan Teana still hit the nail on the head. 5. The official guide price of Yida is 99,900-135,900. The compact car Yida is a compact hatchback owned by Dongfeng Nissan, which is half a grade higher than (||) and half a grade lower than (| |). This is a good choice for buying food, which is very suitable for teachers. The biggest advantages of Yida are good comfort, fuel-saving engine and good space performance. 6, Qijun official guide price: 188,800 yuan-273,300 yuan level: compact SUV Nissan Qijun can be described as a veteran of compact SUVs and has always existed in the market with the characteristics of being extremely suitable for home use. The well-behaved appearance is as ugly as ordinary people, but it has the necessary advantages of fuel saving, reliability, comfort, large space and easy maintenance for family cars. It is a quiet and hardworking dog and horse in a family. 7. Official guide price of Loulan: 238,800 yuan-375,800 yuan. Class: Medium SUV Loulan is a medium-sized SUV produced by Dongfeng Nissan. Unlike other Nissan products, it does not follow the golden mean.Strange names and strange shapes are especially suitable for those consumers who pursue unique personality. Rich configuration and Nissan’s killer "mobile sofa" make the driving experience far superior to its peers. In addition, Loulan is a medium-sized SUV that can give drivers a comfortable driving experience. 8. Official guide price of Bluebird: 95,900-143,900: The compact car Bluebird is a compact family car owned by Dongfeng Nissan. Because it overlaps with Sylphy in the market, it has unique shape and low sales. How good it is. The appearance of bluebirds is very extreme. People who feel beautiful can’t put it down, and those who feel ugly will sneer. The interior design is very sporty, the configuration level is not bad, and the seating space is also very good. 9, Jinke official guide price: 99800-138800 yuan level: Jinke is a small SUV launched by Dongfeng Nissan, focusing on young fashion and attracting young people in the new era. Jinke’s front face is like a puppy, and the two-color body design is quite fashionable; The layered interior is very lively and the spatial expression is quite good; And a comfortable Nissan sofa. Jinke is suitable for transportation, commuting, shopping and picking up children.

5. Name of Japanese car

FC and FD are two Toyota, Honda, Nissan, Mitsubishi, Suzuki, Acura, Hino, Yamaha and Kawasaki in the RX-7 series.

6. What series does Dongfeng Nissan have? Converse Ma Chi Qi Jun Tiida Teana hacker Xuanyi Sunshine Yida. Nothing else. Odin, Shuai Ke, Yu Xuan, etc. What are the automobile series brands of Dongfeng Nissan? Please write in Chinese and English, thank you! The models of Tiida, Yida, Converse, Teana, Sylphy, Sunshine, Machi, Qijun, Hacker and paladin Dongfeng Nissan are GT-R (Nissan High-end Sports Car) Teana from high-end to low-end. Duke Teana Qijun Hacker Xuanyi Xinda (discontinued) Sunshine Converse (Jin Rui Jin Yue,

7. Is Nissan better or Nissan better? The same brand Nissan and Nissan are the same brand. The English pronunciation of "Nissan" in Mandarin is similar to that of "Nissan". Nissan is a formal name. Lexus and Lexus are the same, but they are actually the same brand. It used to be called Nissan, which is a homonym in English. Now it’s all localized, and it’s called Nissan in China. In fact, it’s all the same, but the name is different. It’s just the model. Nissan is good, Nissan is imported, and Nissan is domestic, but now Nissan’s car doesn’t exist at all. Imported Nissan is also called Nissan, which is simply a brand Nissan.

8. What’s the quality of the Bluebird car? Personally, I still suggest that Nissan has a good engine, but in order to ensure quality and safety, I suggest buying it and bumping it. If it is still alive, congratulations, Bluebird can start. Hahaha, just kidding, I just bought the Bluebird, which is very good in texture, difficult to move and particularly heavy … Unlike ordinary furniture, Bluebird is a car series launched by Nissan in 1959. In Japan, where the economy recovered after the war, Bluebird quickly became one of the best-selling models in the market. Nissan Bluebird, like Toyota Crown and Corolla series, became the main force for Japanese cars to enter the American market, and it was also the longest production cycle and the largest cumulative production series in Nissan history. "Bluebird" is taken from The Bluebird by Belgian playwright maeterlinck. The Bluebird car is called by Nissan Motor Company as "a long history, a large number of production, advanced technology and high reliability. In any respect, it has always been ahead of other Nissan cars." Fengshen Bluebird is the first Nissan car to be put into production in China. "Bluebird" is preceded by "Fengshen", which endows the Chinese nation with mystery. The body is outlined by an attractive arc, and the front face, headlights, rearview mirrors, sliding backs and tail wings create good aerodynamics. On October 26, 2015, Dongfeng Nissan LANNIA Bluebird, which received much attention, held the world first listing conference in Beijing. Zhou Xianpeng, deputy general manager of Dongfeng Nissan Passenger Car Company, announced at the press conference that LANNIA Bluebird will be officially put on sale from now on, and five models will be launched.It’s pretty good. You can start.

9. Which country’s automobile brand is NISSAN, which is translated into Nissan in Chinese? It’s a Japanese car brand. "NISSAN(ニッサン) is Japanese, and the romaji form of the word" Nissan "is the abbreviation of Japanese industry, which means" aiming at the future of people and cars ". NISSAN, a Japanese automobile manufacturer, was founded in 1933 by Yukawa Yoshisuke. At present, Nissan has automobile manufacturing bases in 20 countries and regions (including Japan) and provides products and services in more than 160 countries and regions around the world. Extended data brand advocates "innovation & excitement for everyone"-"I E E". INNOVATION and passion benefit everyone. Innovation: "Only by adhering to people-oriented innovation can consumers’ passion be true and true, and consumers can really benefit." EXCITEMENT passion: "My Nissan makes me full of energy every day-makes me full of pleasure and I am sincerely proud." Brand slogan English brand slogan: "INNOVATION THAT EXCITES" Chinese brand slogan: "Technology Nissan People, Cars and Life" Interpretation of the brand slogan: "With internationally leading humanized technology, we will continue to create a colorful mobile life for China consumers." Source of reference: Sogou Encyclopedia-Nissan Source of reference: Dongfeng Nissan official website-Nissan brand Nissan is also called Nissan.The Japanese character for "NISSAN" is "Nissan". Founded in 1933, Nissan Motor Company is the second largest automobile company in Japan, one of the three largest automobile manufacturers in Japan and one of the top ten automobile companies in the world. Nissan is headquartered in Tokyo, Japan. There is an investment joint venture company in China. In March 1993, Nissan established a joint venture with Zhengzhou Light Automobile Company and reached a technical support agreement. Zhengzhou Nissan Automobile Co., Ltd., a joint venture established by both parties, began to produce pickup trucks in October 1995. In 1999, the company began to produce and sell brand-new pickup trucks. Nissan is also called Nissan. The Japanese character for "nissan" is "Nissan". Founded in 1933, Nissan Motor Company is the second largest automobile company in Japan, one of the three largest automobile manufacturers in Japan and one of the top ten automobile companies in the world. Britain, America, Russia, France, Italy, Thailand, India and Taiwan Province all have branches, and France, Renault also has shares in Japan.

　　"The national management measures for network information security of medical institutions are being drafted and will be introduced soon." A source recently told the Economic Information Daily at the China Internet Conference that after the outbreak of the COVID-19 epidemic, the global medical and health data were frequently attacked by hackers, and China began to pay attention to the value of medical and health data, hoping to improve the overall security level of medical and health data through multi-dimensional methods such as legislation and strengthening supervision.

　　Medical health data is widely used.

　　Medical and health data are widely used in various scenes of daily life. For example, through big data, we can efficiently analyze the ingredients, dosage and time, and find the best combination of rational drug use; Through a large number of clinical data for scientific analysis to find the cause, and clinical cause analysis and chronic disease monitoring; Genomic analysis of rapid screening and prediction of diseases and potential genetic defects through a large number of gene sequence analysis; After collecting remote disease data from patients, combined with a large number of clinical etiology data analysis, remote medical diagnosis and treatment is realized; Collect data through smart wearable devices to realize the detection of human vital signs, early warning of potential health risks and health management; Apply big data and other algorithms to formulate medical insurance payment standards, and conduct accurate medical insurance decision analysis based on this.

　　Wang Kai, deputy director of the Institute of Hospital Management of the Health and Health Commission, said that the medical industry is related to the national economy and people’s livelihood. Once medical data is tampered with, destroyed and leaked, it will definitely pose a serious threat to the reputation of medical institutions, the privacy and health safety of both doctors and patients, and even affect social harmony and stability.

　　Kai Wei, deputy director of the Institute of Cloud Computing and Big Data of China ICT Institute, told the reporter that based on the sensitivity of medical big health data, since 2016, the state has successively issued a number of medical health data security policies to regulate, including Guiding Opinions on Promoting and Regulating the Development of Health Medical Big Data Applications, Administrative Measures for Internet Diagnosis and Treatment, Administrative Measures for Internet Hospitals, Administrative Regulations for Telemedicine Services, and Administrative Measures for National Health Medical Big Data Standards, Security and Services.

　　"Even with so many regulations, medical and health data security incidents occur frequently, and the data security situation is very serious." He said that especially after the epidemic, the risk of data security has further intensified.

　　Health data security risks have intensified after the epidemic.

　　In April 2020, the World Health Organization issued a statement saying that the number of cyber attacks during the epidemic increased five times year-on-year. Chianxin Group released a series of network security reports, pointing out that after the outbreak of the epidemic in 2020, the medical and health industry surpassed the government, finance, national defense, energy, telecommunications and other fields for the first time in the history, and became the primary target of global APT (cyber attacks and invasions launched by hackers for the purpose of stealing core data). 23.7% of APT events in the world are related to the medical and health industry. China surpassed the United States, South Korea, the Middle East and other countries and regions for the first time and became the primary regional target of global APT activities.

　　Xiao Xinguang, chairman of Antian Science and Technology Group, revealed that during the fight against the epidemic, China’s health care system, vaccine research institutions, research institutes, etc. have frequently encountered network intrusion attacks. In April, 2020, the source code of China medical company AI testing Covid-19 technology experiment data was stolen and sold by hackers.

　　During the epidemic period, information leakage incidents of individuals and patients in medical institutions are more frequent. In January, 2020, the leaders of a city health management department forwarded the COVID-19 patient report through WeChat. In November, 2020, in order to remind a unit within its jurisdiction to do a good job in epidemic prevention, the leader of an urban health management department forwarded the "Brief Introduction of Suspected Secret Access Investigation" to WeChat, causing the units within its jurisdiction to send this information in large numbers.

　　In addition, the remote network diagnosis and treatment method has been widely accepted after the epidemic, and many hospitals across the country are applying for Internet hospitals and smart hospitals. Insiders pointed out that the unsafe risk of medical and health data may be further aggravated due to the use of the network to transmit diagnostic data, photos and other information.

　　It is reported that the current medical health insecurity risks are mainly reflected in eight aspects.

　　First, online medical data: health medical data such as inspection reports, diagnosis results and past medical history are at risk of illegal access, stealing, tampering and malicious uploading due to vulnerability attacks and virus infections;

　　Second, medical associations access data: in the process of accessing and browsing sensitive data, medical associations and third-party service organizations may lead to the risk of disclosure of important information such as doctor-patient privacy;

　　Third, clinical research data: clinical research data involves demographic data, inspection information, inspection information, drug orders, diagnostic information, cases and patient reports. Once leaked during transmission, the consequences will be very serious;

　　Fourth, medical insurance data: medical insurance data involves docking with third-party institutions, and faces security risks in system docking, data transmission, data use, data storage, data destruction and other links;

　　Fifth, medical equipment maintenance data: when medical device manufacturers maintain telemedicine equipment, the data will face security risks such as unauthorized access, unsafe links, disclosure of private data, improper maintenance records, etc.

　　Sixth, the data of health big data center: the lack of classification and grading mechanism leads to data security risks such as illegal login, unauthorized access, abnormal access, impersonation query, batch theft, and plaintext disclosure;

　　Seventh, wearable health device data: wearable device data has different levels of security risks in the stages of collection, storage and use;

　　Eighth, medical health APP data: mobile applications involve many online health care services, and there are hidden dangers of revealing personal health status data, payment data, health resource data and public health information.

　　Improve the overall level of data security in multiple dimensions

　　"There are also some health-sensitive data that are illegally leaving the country. The leader of a well-known domestic hospital reached a cooperation agreement with a foreign company to illegally launch a sensitive data research project. The foreign company has remote unrestricted access to the sample data of the research project. " An industry insider pointed out that in the face of complex situations, medical institutions and other relevant departments need to improve the overall level of medical health data security in multiple dimensions.

　　Kai Wei pointed out that, on the one hand, we should strengthen supervision and promote the formulation and improvement of data security management measures in the health care industry. On the other hand, we should formulate and improve the supporting standard system of medical and health data security, establish an industry cooperation mechanism, and make collaborative innovation and open sharing.

　　"The Beijing Municipal Commission of Health and Wellness has formulated a supervision platform for Internet hospitals in Beijing, requiring medical institutions that carry out Internet diagnosis and treatment services in Beijing to connect with the supervision platform and accept the supervision of the platform." Zheng Pan, deputy director of the Information Center of the Beijing Municipal Health and Wellness Commission, said that as of June this year, 19 Internet hospitals had been approved in Beijing, and all of them had been docked with the supervision platform.

　　It is reported that the contents of the Internet hospital supervision platform include upgrading the established electronic registration platform for medical administration and management, and realizing the management of medical resources such as institutions, doctors, nurses’ electronic certificates, ambulances and medical advertisements; Build a medical service and practice supervision platform to realize real-time dynamic supervision of Internet hospital approval and Internet diagnosis and treatment; Construction of medical services and practice supervision platform, construction of medical services, diagnosis and treatment behavior and other information collection system and data display system, to achieve the supervision of medical resources and medical services in physical medical institutions.

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Qichen V DD-i super hybrid design is simple and powerful. The front face adopts unique family-style design elements, and the air intake grille is decorated with a large area of chrome, which perfectly blends with the headlights to enhance the visual impact of the whole vehicle. The overall style tends to be younger, the lines are smooth, and the body contour is full, showing a dynamic appearance.

The length, width and height of Qichen V DD-i super hybrid are 4607*1917*1624 mm, the wheelbase is 2700 mm, and the front and rear wheel tracks are 1640 mm respectively. Its side lines are smooth and dynamic. With 19-inch rims, the tyre size is 235/55 R19. The rim style is fashionable and dynamic, adding a touch of bright color to the whole car.

The super-hybrid interior design of Qichen V DD-i takes technology and comfort as the theme, bringing a pleasant driving experience to drivers and passengers. The center console is equipped with a 12.3-inch high-definition touch screen, which supports voice recognition control system, making the operation more convenient. The steering wheel is made of high-grade leather material and has the function of manual adjustment up and down and back and forth, ensuring that every driver can find the most comfortable grip position. In addition, the front row is also equipped with a mobile phone wireless charging function, which is convenient for users to charge their mobile phones while driving. In terms of seats, the car is made of imitation leather. The main seat has the functions of front and rear adjustment, backrest adjustment and height adjustment, and the auxiliary seat also has the functions of front and rear adjustment and backrest adjustment, making the ride experience more comfortable. The rear seats support proportional tilting, providing flexible storage space.

Qichen V DD-i Super Hybrid Edition is equipped with a 1.5T L4 engine with a maximum power of 120kW and a peak torque of 230N·m, which is matched with the E-CVT continuously variable transmission, providing drivers with a smooth and powerful power experience.

The owner of car home said: "The engine of Qichen V DDI is one of the top ten engines in China, and many cars of Dongfeng Group are in use. Qichen V DDI is quite wide, with a width of 1.9 meters, so it is very comfortable to ride in the back row, and its appearance will be more atmospheric. The car is very flexible to drive, and the throttle response is also very sensitive. When it starts, the power is very fierce. Even if it is accelerated in the middle and late stages, it can still be felt and obvious. It can be said that it is very close to the driving mode of a pure tram. It can run more than 1,000 kilometers with full oil and electricity. When the power is insufficient, it can also be charged in the feed mode, that is, kinetic energy recovery. This is a very good and practical design for many new energy vehicles. "

Editor’s Note: The Third Plenary Session of the 20th CPC Central Committee emphasized that education, science and technology and talents are the basic and strategic support for Chinese modernization. To achieve high-level scientific and technological self-reliance, in the final analysis, we must rely on high-level innovative talents. The popular science department of China Association for Science and Technology and Guangming. com jointly launched the column "Serving the country scientifically at the right time" to interpret the setting of science and technology disciplines and the training mode of talents in colleges and universities, guide the vast number of young people to integrate their personal ideal pursuit into the great cause of national development, continue the tradition of serving the country scientifically, and build a solid foundation and base for scientific and technological innovation.# 10 million IP Chuangkepu

Chips occupy a core position in science and technology.

It is widely used and omnipotent.

The discipline of microelectronic integrated circuits focuses on chip research.

It is a strong driving force for the development of electronic information industry.

Promote the vigorous development of the industry.

Shenzhen University School of Electronic and Information Engineering

(hereinafter referred to as "College")

Actively respond to national strategic needs,

Facing the major needs of the country and the international academic frontier,

Turn scientific research achievements into practical applications,

It provides more convenient and efficient services for the society.

And provide high-quality teaching resources and rich practical opportunities.

Deliver a large number of professionals to the society,

Promote the development of related industries.

Distinguished professor Huang Lei, Executive Dean of the College, said,

The college pays attention to personnel training,

Construct a teaching system combining theory with practice,

He encouraged scientific research and innovation,

And advocate the scientific research concept of "having fun in it".

Professor Zhao Xiaojin led the team to successfully develop a variety of chips.

And committed to the industrial application of scientific research results.

He actively participated in national scientific research projects,

Contribute to the country’s solution to the "stuck neck" engineering and technical problems.

Shenzhen University School of Electronic and Information Engineering

Relying on unique resource advantages and geographical location,

Shoulder the mission and responsibility,

Go all out to train high-level scientific and technological talents.

Today, let’s walk into

School of Electronic and Information Engineering, Shenzhen University,

Listen to the story of science serving the country,

Feel the technological power of microelectronics.

Producer

Yanggu

Chief producer

Song Leyong fought Zhao.

Master plan

Song yajuan

journalist

Lin Jiaxin

Director of this issue

Lin Jiaxin Meng Chen

Text arrangement

Zhao Jin (Internship)

check

Huang Lei Zhao Xiaojin

Joint production

Guangming. com, Science Popularization Department of China Association for Science and Technology

Special Thanks

Propaganda Department of Shenzhen University Party Committee

Shenzhen University School of Electronic and Information Engineering

[Editor: Li Xinzhe]