IMAX Corporation and IMAX China Holding Inc. and Wanda Film’s joint stock company today announced the signing of the largest IMAX-ever agreement to build 150 new IMAX cinemas in 002739.SZ. Under the agreement, the cinemas will be built and distributed across China over a six-year period starting next year, with 110 to be installed by the end of 2020.

　　The deal builds on a long-standing partnership dating back to 2007, when Wanda Cinemas, the cinema arm of Dalian Wanda Group, opened its first IMAX cinema in Dongguan. As Asia’s largest cinema chain, Wanda Cinemas currently operates more than 160 IMAX theaters.

　　Today’s agreement is expected to increase the number of Wanda’s IMAX cinemas by more than 70 per cent to 360, with the majority set to open over the next three years and all signed cinemas scheduled to open by 2022. The agreement will increase the number of cinemas under contract in IMAX China by nearly 60 per cent. The agreement is on top of a contract signed by the two companies in 2013, under which Wanda will build 120 new IMAX cinemas by 2020. Wanda now expects the projects under the previous agreement to be installed by the end of 2016, four years earlier than originally expected. Nearly half of the new IMAX cinemas in Wanda’s cinema chain will be equipped with IMAX’s latest laser projection technology from the end of 2018. The main provisions of the new agreement are highly similar to those of the 2013 agreement.

　　Richard Gelfond, chief executive of IMAX, said: "This is a landmark development in the history of IMAX and a key point in our business growth strategy. In particular, based on our long-term observation, contracted theaters translate directly into theater installations, resulting in higher box office and ultimately increased company revenue. This agreement not only strengthens our leadership position in China, the world’s fastest growing film market, but also reinforces IMAX’s partnership with one of its most important business partners, Wanda Cinemas, and speaks volumes about the value Wanda brings to the IMAX business. Wanda’s significant commitment in the agreement fully demonstrates that our decade-long partnership has far exceeded the original single-theater sales agreement. Wanda and IMAX are now operating under a more sustainable revenue sharing model, providing new opportunities for the release and box office distribution of key Chinese-language films.

　　Since 2013, IMAX and Wanda have collaborated on a number of high-profile Chinese-language films, including "Tai Chi Man," "Get Out! Mr. Tumor" and "Finding the Dragon," which set a box office record for an IMAX Chinese-language film released last year.

　　"The strategic importance of our partnership with IMAX cannot be overemphasized," said Zeng Maojun, president of Wanda Cinemas. "This partnership has been critical to the rapid growth of Wanda’s cinema business and our record of being the leader in the Chinese box office market for seven consecutive years. And our business model will create differentiated film experiences. Combining Wanda’s first-class cinema environment with IMAX’s advanced film technology, we are able to provide the most immersive and powerful film entertainment experience anywhere in China. We look forward to working with IMAX in this successful model to accelerate the rapid expansion of China’s film industry in the coming years, bringing more blockbusters to Chinese audiences.

　　Mr. Zeng singled out the partnership between IMAX and Wanda for playing an important role in the June release of Hollywood blockbuster Warcraft, which was produced and distributed by Wanda Group’s legendary film studio and quickly broke box office records as well as sparking a cultural boom. Warcraft broke IMAX China’s first-day box office record with 35 million yuan ($5.30 million) after its release, and also set IMAX’s zero-point show and pre-sale records in China.

　　With today’s deal, IMAX has signed 284 theaters so far this year, including 229 in China, surpassing IMAX’s previous global record of 277 theaters in a year. The Chinese market accounts for about one-third of IMAX’s global box office revenue.

　　As of June 30, 2016, IMAX had 335 theaters in China, up from 250 in the same period in 2015. Despite the significant growth of the theater network and its presence in more than 100 different cities in China, IMAX’s single-screen average box office has remained steadily between $120 and $1.30 million over the past four years.

　　Earlier this year, IMAX announced four Chinese-language blockbuster summer collaborations, including Wanda Cinemas’ "Kuaishou Gunslinger," Anle Pictures’ "Chow Yun-fa’s" Chills 2, "kung fu superstar Jackie Chan’s fourth IMAX film," Jedi Escape, "and the 3D adventure blockbuster" Tomb Robbing Notes, "directed by Li Rengang and directed by LeTV Pictures and Shanghai Film Group. IMAX also plans to collaborate with" The Great Wall, "starring Matt Damon and directed by Zhang Yimou. In addition, the company is also exploring other potential collaborations, including" Journey to the West 2. "

　　"China is a rapidly growing market and Chinese moviegoers are increasingly demanding film technology and cinematic experience," said Zhang Yimou. "As a filmmaker, I want to do my best to provide the best experience for my fans and look forward to presenting my new work’The Great Wall ‘in IMAX format on IMAX’s growing cinema network."

　　IMAX plans to increase the number of Chinese-language film collaborations in China, with 8-10 Chinese-language films expected to be screened in 2016, including "Three Dozens of White Bones" and "Kung Fu Panda 3" released earlier this year. IMAX’s list of Hollywood blockbusters in China this year also includes "Bourne 5", "Star Trek 3: Beyond the Stars", "Fantastic Beasts and Where to Find Them" and "Doctor Strange". In addition, IMAX China and the Chinese Cultural Industry Fund announced the establishment of a film production fund to jointly invest in 15 Chinese-language films over the next three years.

　　In addition to Wanda Cinemas, Wanda Group also owns the AMC Cinema Line, which is IMAX’s first commercial cinema partner in North America and the largest IMAX cinema chain in the world. AMC is also currently the largest IMAX cinema chain in North America, with 185 existing and committed IMAX theaters.

　　Zhang Jun, Sina Technology

　　"When I left Meizu for a while, I saw some products, especially when I saw other people holding these products, and I was deeply hesitant. I vowed to change," Huang Zhang, who returned to Meizu, told Yang Zhe, Meizu’s senior vice president. "If a product does not have Buddha nature, I will never allow it to appear."

　　"Change" is the key word for Huang Zhang’s return in 2014 and 2017. The difference is that Meizu in 2014 faced a change from small and beautiful to popular, while Meizu now encounters a change from too popular to return to its original intention.

　　After Meizu announced the strategy of introducing capital and expanding its product line in 2014, it quickly increased the sales volume from 4.40 million units to 20 million units in 2015, but the crazy expansion also brought the side effect of huge losses of over 1 billion yuan. In 2016, Meizu launched 14 consecutive products, but the annual sales increased by only 2 million units year-on-year.

　　In February 2017, Huang Zhang, who was regarded as the soul of Meizu, came out again, and his prescription was to create a dream machine: Meizu 15/15 Plus.

　　The "only one" brand concept put forward by Meizu recently is similar to the original beauty of wabi-****, and it is still the usual Buddha-like yellow seal style. However, the yellow chapter who came out of the mountain for the second time is no longer the pure paranoid product maniac. The dual-brand strategy of Meizu and Meizu not only gives itself the opportunity to try high-end and return to its original intention, but also leaves a basic sales trump card as a way back.

　　Meizu ushered in the 15th anniversary of its establishment this year, and Huang Zhang’s dream machine will also be officially unveiled in the spring. Can Meizu usher in a new life under the leadership of Huang Zhang in 2018?

　　Crisis resurfaces

　　Similar to 2014, when Huang Zhang announced his return in 2017, Meizu was facing an existential crisis.

　　In 2014, Xiaomi, which was established only 4 years ago, topped the Chinese smartphone market with 61.12 million sales in the Internet mobile phone model. Also in this year, Xiaomi completed a new round of financing of 1.10 billion US dollars, with a valuation of 45 billion US dollars.

　　At that time, Meizu, which had been established for more than 10 years, was still a family-owned enterprise, and the sales of smartphones remained at the level of millions for many years. At the same time, under the fierce external competition, Meizu also experienced crises such as the exodus of executives and the turnover of employees.

　　In February 2014, after Bai Yongxiang, Li Nan, Yang Yan and other executives showdown the crisis facing Meizu, Huang Zhang, who had always believed that he could solve everything by doing a good job in products, finally "realized it". In his internal speech on the day of return, he declared that he would lead Meizu to create an era of more rapid development. "We will make appropriate financing, the main purpose is to implement the employee stock option system, followed by allowing the marketing department to have more resources to increase marketing activities, and to introduce more talents."

　　However, shortly after his return, Huang Zhang once again faded out of day-to-day management, and the change plan he set out empowered executives to implement it.

　　In the following July 2014, February 2015 and October 2016, Meizu conducted multiple rounds of financing, including Alibaba, Tianyin Holdings, etc. In terms of product rhythm, Meizu also changed the style of a mobile phone in the previous year. In 2014, it released 7 products and established a new Meizu sub-brand. The overall sales volume reached 4.40 million units that year; in 2015, it released 6 products and launched a PRO series targeting high-end people. Sales jumped to more than 20 million units that year, an increase of 350% year-on-year.

　　However, in 2014 and 2015 consecutive aggressive expansion strategy also brought the sequelae, 2015 Meizu net loss of more than 1 billion yuan, the company’s total debt of nearly 8.90 billion yuan, total net assets – 1.60 billion yuan; 2016 Meizu released 14 consecutive products, but the annual sales only increased 2 million to 22 million units, did not complete the target of 25 million units, while the first half of the net loss of 300 million yuan, the company’s total debt nearly 2.70 billion.

　　In early 2016, Huang Zhang made a rare appearance at Meizu’s annual meeting and put forward the goal of "stabilizing growth, generating profits, and advancing to the IPO". Meizu then launched a 5% layoff plan. These measures also began to bear fruit, and Meizu achieved a turnaround in 2016.

　　In February 2017, in the context of the Meizu crisis still not fully reversed and the 15th anniversary of its establishment in 2018, Huang Zhang announced on Weibo that he would re-emerge from the mountain to create the dream machine in his heart – Meizu 15/15 Plus.

　　Reinventing Meizu

　　Unlike the return in 2014, Huang Zhang no longer became a hands-off shopkeeper after setting a grand strategy, but personally reformed Meizu in terms of organizational structure, products, and channels.

　　One month after the handover, Meizu increased the number of layoffs from 5% to 10%.

　　Three months after the return, Meizu underwent a major organizational restructuring. Huang Zhang served as the chairperson and CEO of Meizu and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. The intention of this adjustment is obvious. Huang Zhang personally manages the Meizu business division, and soon poached Yang Zhe, who has successfully built Huawei’s high-end brand perception, as senior vice president and general staff, responsible for the marketing of the Meizu brand, intending to make the Meizu brand in the high-end product line. The Meizu brand is in charge of Li Nan. Li Nan quoted Huang Zhang in an interview with the media as saying that Meizu is his own dream, but Meizu also has to bear a quantity requirement.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In terms of channels, Bai Yongxiang previously revealed in an interview with Sina Technology that one of Huang Zhang’s big decisions after returning to the company’s daily work in 2017 was that Meizu would gradually establish a national provincial model. "For the Meizu brand, in order to better display our products, better serve users, and better provide various environments, we will create a relatively closed offline sales system under the framework of provincial generation."

　　Li Nan also told Sina Technology that although the two brands Meizu and Meizu need to be cut in the long run, they still need to cooperate with each other in products and channels in the short term. He revealed that in terms of products, Huang Zhang will personally control the product definition and design of Meizu and Meizu, and the products of the two brands will have a certain distinction. In terms of channels, Meizu will upgrade the existing channels of more than 2,000 specialty stores together with Meizu and accessories departments.

　　At the same time, not only is the Meizu brand going high-end, but the Meizu brand will also increase its price.

　　At the Meizu brand communication meeting on January 15, Huang Zhang’s personal belief rose to corporate belief. Yang Zhe officially announced the Meizu brand concept after Huang Zhang’s decision: the only one is to return to the original intention and let Meizu return to Meizu. Yang Zhe said that the Meizu brand is more focused on the high-end market, facing business, government and enterprise, high-end and elite people, to create a different brand perception. He also revealed that Huang Zhang’s dream machine will be officially released this spring.

　　As for the Meilan brand, Li Nan told Sina Technology that under Huang Zhang’s personal control, Meilan’s products will be more aggressive next year. Meilan’s highest matching hopes to hit 2,499 yuan in the future, "but how high it should be has not yet been determined, and it is currently being discussed with Huang Zhang."

　　Can it be reborn?

　　Nearly a year after Huang Zhang’s return, the adjustment to Meizu has begun to bear fruit. However, Meizu’s 2017 under Huang Zhang’s leadership was not entirely smooth, such as the annual flagship Pro7 suffered a sales storm and the trend that Meizu Meizu missed the full screen.

　　The Meizu PRO7 was released five months after Huang Zhang’s return. Its main feature was the use of a dual-screen design. In terms of processors, although Meizu had reached a settlement with Qualcomm as early as the end of 2016, the product was equipped with MediaTek’s Xili P25 and Xili X30 processors, priced at 2880 yuan and 3580 yuan at the same time.

　　In the craze of full-screen popularity in 2017, Meizu was one of the few mainstream manufacturers that did not follow up. Although the design of the picture screen is also very innovative, the market space of PRO7 is extremely limited in the context of Apple, Samsung, Xiaomi, OPPO, vivo, Huawei and other mainstream manufacturers launching full-screen flagships. At the same time, MediaTek processors have also attracted doubts, and Li Nan has to admit that in flagship products or high-priced products, MediaTek’s reputation has indeed encountered huge challenges. As of now, the official price of the Meizu PRO7 standard version has dropped to 1999 yuan, a decrease of nearly 1,000 yuan.

　　For Huang Zhang’s dream machine Meizu 15/15 Plus this year, Yang Zhe revealed at the recent Meizu brand communication meeting that every detail of this product is controlled by Huang Zhang from start to finish, and 90% of the parts are customized. For example, in order to look comfortable, the screen size is customized. "In today’s situation where the screen is in short supply, customization is required, and there is no semicolon. In the age of industrialization, customizing a product, if it sells well, it will sell well. If it doesn’t sell well, it will be smashed in the hand."

　　Although Yang Zhe and Li Nan both expressed confidence in Huang Zhang’s personal products, in the current environment of such rapid changes and intense competition in the smartphone industry, it is undoubtedly risky to place all your hopes on a certain person or product.

　　In addition, Meizu in 2018 will also usher in a key node for its IPO.

　　In August 2014, Bai Yongxiang revealed in an interview with Sina Technology that Meizu has developed a plan to list within 5 years. In August 2017, Meizu entered the list of listed reserve enterprises in Zhuhai High-tech Zone, and planned to be listed on the growth enterprises market.

　　The growth enterprises market sets two quantitative performance indicators for the issuer to choose: the first indicator requires the issuer to make continuous profits in the last two years, and the net profit accumulated in the last two years is not less than 10 million yuan, and continues to grow; the second indicator requires the last year of profit, and the net profit is not less than 5 million yuan, the last year of operating income is not less than 50 million yuan, and the growth rate of operating income in the last two years is not less than 30%.

　　Meizu achieved a turnaround in 2016, but did not announce the specific profit scale; in 2017, sales exceeded 20 billion, an increase from last year, and the official said it maintained a stable profit, but did not announce specific profits.

　　Meizu also said that it will achieve double-digit growth rate in 2018, which is still under certain pressure in the context of the overall decline of China’s smartphone market and more intense competition. The effect of the two structural adjustments led by Huang Zhang in 2017 in terms of increasing revenue and cutting costs, entering the high-end and expanding overseas markets remains to be seen.

　　Sina Technology official account

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The traditional business model of brokerage research institutes is "research for commission", that is, as a seller, providing research services to public funds and receiving their allocated trading commissions.

In 2023, with the reform of public fund rates and the implementation of commission reduction and fee reduction measures, this seller research model has also come to the node of comprehensive research transformation. High-quality research, diversified income generation, all-round collaboration, and digital empowerment have become the new keywords for industry growth.

In many fields, brokerage research is opening up space for value expansion. On the one hand, clients such as private equity, insurance, bank wealth management subsidiaries, industrial capital, listed companies, and local governments have begun to generate diverse and incremental demand for research institutions. On the other hand, the promotion of the registration system and the significant growth in residents’ wealth management needs have promoted brokerages to continuously strengthen their professional capabilities such as asset pricing and product design, provide customers with high-quality services, and further demonstrate the supporting functions of research for their various businesses.

Under the new situation, each brokerage research institute is actively carrying out business model innovation, promoting the two-wheel drive of internal coordination and external services, and transforming to comprehensive research. At the same time, powerful leading brokerages are also investing up the ante digital technology, upgrading the support platform, and empowering the research business, hoping to stay ahead; small and medium-sized brokerages are combining their own resource endowments and seeking opportunities to win from more intense competition through differentiated research. Under the game, powerful analysts and research institutions that build a healthy development mechanism are ushering in the best era.

Source: New Fortune Magazine (ID: xcfplus)

Author: Tang Huijun

Legend has it that at the age of 40, an eagle will fly up a cliff alone, hit a rock with its long and curved beak, causing it to fall off, grow a new beak, and then pluck out the blunt nails and excess feathers one by one, waiting for a new life. After 5 months, the eagle will be reborn and live for another 30 years.

Although the rebirth of the eagle is just a myth, in reality, this phenomenon has been interpreted in many fields. Now, the securities analysts of Eagle Vision have also ushered in this moment.

Under the reform of public fund rates challenging the traditional seller research model, how to improve quality and efficiency, maintain market share, and at the same time expand financial resources and expand comprehensive income; in the historical process of building a financial power, how to cultivate first-class investment banks and investment institutions, and better play the function of capital markets hub, has become a new proposition for the entire securities research and even the securities industry. In the new era, high-quality research, diversified income generation, all-round coordination, and digital empowerment have become the keywords of this industry’s renewed value.

01. Sub-warehouse commissions are shrinking, and revenue is facing challenges

The absolute main force of the securities research industry is the research institutes under the brokerage. Its main income model is "research for commission".

In simple terms, the brokerage research institute will provide research services for institutional investors such as public funds, but the public offering does not pay for this service alone, but is packaged in the stock trading commission paid to the brokerage.

Since the stock trading of public funds is carried out by renting different brokerage seats, the commission received by each brokerage is often allocated by the public offering according to the trading volume in each seat and the quality of the brokerage research services. According to the calculation of CICC, the contribution of investment research services, affiliated funds (brokerages participate in holding funds), channel dropshipping rebates, and third-party service soft commissions to the brokerage sub-warehouse commission income are 40%, 35%, 15%, and 10% respectively, with research services accounting for the highest proportion.

In this model of selling research results in exchange for commissions, brokerage research institutes are also called sellers, while institutions such as public funds are called buyers.

In 2023, the sell-side research model that has been in place for nearly 20 years is being challenged.

The landmark event is that the Securities Supervision Commission announced the "Work Plan for the Reform of Public Fund Industry Rates" in July 2023, and plans to take 15 measures to reasonably reduce fund rates. In December, the Securities Supervision Commission issued the "Regulations on Strengthening the Administration of Securities Trading of Public Offering Securities Investment Funds (exposure draft) " to standardize fund trading commissions and distribution management, and protect the legitimate rights and interests of the Christian people. The reform plan of trading commissions, which is most closely related to the Institute of Brokerages, was clarified, and the reduction of commissions became a foregone conclusion.

According to the new regulations, passive funds such as index funds are not allowed to pay for research services through trading commissions, and their commission rates will be linked to the market average; the commission rates for other funds to pay for research services shall not exceed twice the market average in principle. At the same time, when a fund manager trades through a brokerage, the commission allocated to the brokerage shall not exceed 15% of the total commission of the fund for the year. For small equity funds with a management scale of less than 1 billion yuan, the distribution limit of 30% can still be maintained.

So, what is the impact of this public offering cut on brokerages?

Its core comes from the impact of the reduction in the commission rate of the sub-warehouse. If the ratio of the sub-warehouse commission to the total turnover of public fund stocks is used to roughly estimate the sub-warehouse commission rate, it can be found that from 2018 to 2022, the sub-warehouse commission rate decreased from 0.084% to 0.076%. According to the calculation of Huachuang Securities Research Institute, the average commission rate of the class A share market decreased from 0.035% to 0.025% in the same period (Table 1).

Brokers’ commission rates for sub-positions are much higher than the market average, which should be related to their value-added services such as seller research. According to the new regulations, if the commission rate for sub-positions drops to twice the market average, it will be 0.04% to 0.05%.

According to CITIC Securities Research Report, considering only the adjustment of commission rates, it is expected that the size of the class A share market seat rental commission may drop from 18.87 billion yuan in 2022 to 12.64 billion yuan, a decrease of 33%.

Looking at it for a long time, although public funds have ushered in a period of rapid development in recent years, the size of their assets under management has increased from 2.80 trillion yuan in 2012 to 25.75 trillion yuan in 2022, an increase of more than 8 times, while the sub-warehouse commissions obtained by the securities research industry during the same period have only increased from 4.067 billion yuan to 18.874 billion yuan, an increase of 3.6 times (Table 2). The lagging growth rate of sub-warehouse commissions means that even if the scale of public offerings continues to expand in the future, the sub-warehouse commissions may not increase simultaneously.

In addition, the level of sub-warehouse commissions is easily affected by market conditions: with the arrival of a bull market, the scale of public fund management has surged, and transactions are active, commissions often jump; if the market lingers and transactions are light, commissions will also be affected, and the amount in 2022 will decline significantly compared with 2021.

While income growth is not high or stable, the securities research industry has continued to expand in recent years.

Choice data shows that as of the end of November 2023, the number of analysts registered with the Securities Industry Association has reached 4,586 (Figure 1), and the number of brokerage institutes with more than 100 people has also increased from 6 in 2019 to 13 in 2023.

The increase in the number of employees has intensified the competition in the securities research industry. Data from the past five years show that the share of sub-warehouse commissions of the top ten securities firms has continued to decline, from 45% in 2019 to 42% in the first half of 2023, and the industry concentration has declined (Figure 2).

Looking to the future, the asset management scale of public funds is still growing. A milestone event is that by the end of June 2023, the total net asset value of public funds in the country reached 27.69 trillion yuan, exceeding the scale of bank wealth management products of 25.34 trillion yuan for the first time. Public funds also replaced bank wealth management and became the "asset management brother".

Data from the China Securities Investment Fund Industry Association shows that as of the end of the third quarter of 2023, the total scale of asset management business of public fund management companies and their subsidiaries, securities companies, futures companies, and Private Offering Fund management institutions is about 67.60 trillion yuan, of which 11,221 public fund products The total scale reached 27.48 trillion yuan; and at the end of 2022, the total scale of public fund management was 25.75 trillion yuan.

In recent years, the scale of bank wealth management products has been shrinking, among which the proportion of fixed income products has increased, and the scale and share of public fixed income funds have also shown a double increase trend, reflecting the increasing urgency of residents’ willingness to preserve and increase the value of assets. With the advancement of rate reform, the enhancement of innovation such as floating rate products, and the expansion and expansion of public offering REITs, public funds are expected to maintain a top position in the competition in the wealth management market.

But under the high proportion of fee reduction, it is still unknown whether the commission cake will expand, and the competition in the securities research industry will undoubtedly become more intense in the future. How to break the high dependence on public offering sub-warehouse commissions and seek diversified income paths has become an urgent new challenge for securities research institutes.

02. Diversified income generation, a great era of value expansion

In fact, from seller research to comprehensive research, serving a wider range of customers, and achieving diversified income generation, the securities research industry has been solving problems for a long time, and many research institutes have made useful explorations. This reduction in public fund rates is just another node to accelerate the transformation.

In accepting the new wealth survey, many directors of securities research institutes pointed out that with the continuous development of capital markets, the research business is ushering in a great era of value expansion, and its customers have not only expanded to insurance companies, social security funds, private equity and other institutional investors. In recent years, demand from bank wealth management subsidiaries, industrial capital, listed companies, local governments, etc., has also brought broad value realization soil and development space for securities research.

Asset management business brings added value

The development of China’s economy and the establishment of a well-off society have led to the rapid growth of the wealth management market. In the wealth management market, public funds, which are the main service targets of analysts, account for only about 20% of the assets under management (Figure 3). Other institutions are also generating new demand for research, including bank wealth management subsidiaries similar in size to public offerings, and qualified foreign institutional investors (QFII) who are heating up.

New Fortune’s 2023 survey shows that in the face of market changes, more than 40% of analysts believe that demand from Private Offering Funds (securities investment), bank wealth management units, QFII, etc. will become the largest growth point for brokerage research in the future (Figure 4).

Although the scale of private securities investment funds is relatively limited compared to public funds, in recent years, the proportion of private securities investment funds has been increasing (Table 3). At the same time, the number of private equity managers with a scale of over 10 billion is also on the rise. According to the data of private placement network, as of December 19, 2023, the number of private securities managers with 10 billion private securities reached 104, while in 2020 there were only 52. With the growth of leading private equity managers and the obvious differentiation of fund performance, private equity managers with mature investment concepts, excellent long-term performance and strong risk control capabilities will be more favored by the market in the future, which also means that their demand for professional research will be stronger.

Not only that, the continuous expansion of primary market investment scale such as Private Equity funds and venture capital funds has also driven the rapid development of the Private Offering Fund industry. According to the data of the Securities Investment Fund Association of China, in mid-2022, the asset management scale of China’s Private Offering Fund industry officially crossed the 20 trillion mark. Among them, Private Equity funds and venture capital funds accounted for 53.87% and 13.21% respectively. Private equity funds usually invest in unlisted or long-maturity enterprises with a longer holding period. Its characteristics determine that private equity investment requires a highly specialized investment team and research capabilities. In this process, research support is indispensable.

In addition to Private Offering Funds, bank wealth management subsidiaries are also expected.

In 2022, the new asset management regulations will be fully implemented, and the transformation of the net worth of wealth management products will continue to deepen. In the context of rigid redemption being broken, how to launch stable high-yield products, especially stock-based equity products, has become a pain point for bank wealth management subsidiaries.

For example, the first equity product launched by Everbright Wealth Management, the Sunshine Red Hygiene and Safety Theme Selection, saw its net value fall by more than 20% in 2023. Extending the timeline, this product established on May 26, 2020, saw its net value fall below 1 yuan on August 17, 2021, and has now fallen below 0.5 yuan, with the yield worsening.

And this is not an isolated case. The reason is not difficult to understand. Banks that are good at credit and bond business have always had a weak investment and research system for equity assets represented by stocks. Therefore, the wealth management subsidiaries that were born out of banks are not good at the operation of equity products.

In the past, the asset management departments of most banks did not form a complete equity investment research system due to low risk appetite, inability to directly invest in stocks, and low degree of marketization. After the opening of the wealth management subsidiary, the restrictions on its investment in stocks were liberalized, and it became the general trend to increase the allocation of equity assets in the future. Some institutions predict that in 2030, the scale of stock investment brought by China’s wealth management products is expected to reach 5.50 trillion yuan.

The banking financial registration and custody center released the "China banking financial market semi-annual report (2023) " shows that as of the first half of 2023, the approved opening of bank financial subsidiaries has reached 30, financial products asset allocation to fixed income-based, the proportion of equity-based assets is only 3.25%, equity-based assets balance of 900 billion yuan, equity-based products only 80 billion yuan, there is still a very broad space for growth.

On the other hand, State Street Global, a leading bank asset management company, invested 61.5% of its equity assets at the end of 2018, and State Street is also the largest bank asset management company in the world by asset management scale (AUM).

With the gradual entry of huge wealth management funds into the market, bank wealth management may become an important incremental market for securities research. The equity research system of securities research institutions is mature and the industry coverage is complete, which can better adapt to the needs of wealth management subsidiaries.

Everbright Securities Financial Industry Chief Analyst Wang Yifeng once said that after years of development, securities firms have accumulated strong investment research strength and investment experience, and strengthen inter-industry cooperation with bank wealth management subsidiaries, which can enhance the active level of equity investment in the latter, so that it can quickly make up for the shortcomings.

A person in charge of a securities firm said that the seller research institution can provide special project investment and research support for the credit bond investment, pan-market value management and asset allocation of the bank’s wealth management subsidiaries, and can strive for relevant asset management and brokerage business opportunities. At the same time, securities firms can strengthen cooperation with wealth management subsidiaries in product design to help them achieve stable returns.

In fact, there are already many brokerage research institutes actively seeking cooperation with bank wealth management subsidiaries. More than 10 brokerage research institutes in the new wealth survey found that although there is no stable value exchange model between the research institutes and bank wealth management subsidiaries, they have been regarded as important potential customers, and some research institutes have established professional teams to serve them.

Ding Wentao, the current executive committee member, assistant president and chief strategy officer of Soochow Securities, said in a new wealth survey in 2023 that the service bank is a very important end of the Soochow Securities Research Institute. "We should have established a bank sales team earlier in the industry. At present, the service bank team is nearly 10 people."

In the Class A share market, QFII is also a force to be reckoned with.

In July 2003, UBS completed the first foreign purchase of class A shares through QFII. In 2023, QFII ushered in the 20th year of investing in class A shares. According to the data released by the Securities Supervision Commission, as of November 2023, there were 802 qualified foreign investors in the whole market, including QFII and RMB Qualified Foreign Investors (RQFII) institutions. Among them, there were 10 QFII institutions with a quota of more than 2 billion US dollars, including the Abu Dhabi Investment Authority, the Macao Monetary Authority, the Bank of Korea, Socie ? te ? Ge ? ne ? rale, Barclays, and the Norwegian Central Bank.

According to Wind data statistics, as of November 1, 2023, 48 QFII companies have appeared in the list of the top ten circulating shareholders of 804 class A share companies, and the total market value of QFII positions has reached 141.831 billion yuan. Heavy warehousing industries include pharmaceutical biology, electronics, non-ferrous metals, building materials, power equipment, etc., and the market value of positions exceeds 5 billion yuan.

In response to foreign investment, many research institutes have already formed teams to provide services, and there is still room for deepening services in this market in the future.

Listed company strategy consulting

Not only the asset management industry, with the opening of the Science and Technology Innovation Board and the Beijing Stock Exchange, the multi-level capital markets continue to mature, the rapid expansion of listed companies has also begun to generate new demand for research.

Search for outstanding listed and proposed listed companies, provide them with strategic advice, help them grow and develop, and serve as a bridge between enterprises and investors, becoming one of the sources of incremental value for the securities research business in the new era.

The core job of an analyst is to mine and interpret various types of information related to listed companies, providing reference for institutional investors in the secondary market. As the research continues to deepen, their understanding of the industrial chain covered will also become increasingly profound. In the current era of rapid iteration of business models and industrial logic, analysts with deep knowledge in industrial chain research can provide companies with forward-looking opinions, help them clarify the competitive situation, understand industry trends, and combine their own endowments to extend the value chain. Analysts can also use rich resources such as industry experts to build a communication and docking platform for listed companies.

At present, corporate clients have become a key service group for many comprehensive brokerage research institutes. Zhou Haichen, general manager of Shenwan Hongyuan Group Research Institute, told New Fortune that providing enterprises with industrial chain research, such as industrial services, expert services, and industry research, is a very important end of their business.

"It’s a bit like McKinsey. For example, if some companies want to invest in new energy, they may need us to help them sort out the entire new energy industry chain, do some value evaluation reports, strategic planning, etc. Because there are many listed companies now, the market potential of this area is relatively huge."

At present, there are more than 5,000 listed companies of class A share, and most of them have entered the field of vision of different research institutions, that is, analysts have some understanding of them. According to Choice data, from January to November 2023, 87 securities companies released nearly 170,000 research reports, covering more than 60% of listed companies of class A share.

Generally speaking, the research institute has always tended to cover listed companies with high market capitalization and investment value. Taking CICC as an example, Choice data shows that from January to November 2023, the total number of companies covered by its research report exceeded 1,000, accounting for about 1/5 of the number of listed companies in class A shares, and the market value accounted for nearly 60%. However, although few analysts are interested in companies with low market capitalization, they will also have consulting needs. Analysts who have been deeply involved in the industry for a long time may be able to help them grow.

It is worth mentioning that the increasingly hot ESG research has also become an important means for securities research institutions to promote the high-quality development of listed companies. By actively communicating with listed companies, securities research institutions can assist them in improving ESG ratings, uncovering the sustainable development value of enterprises, and making them reflected in market value, thus forming a virtuous circle.

Join hands with the government to act as a "think tank" to help regional economic development

The value increment of another part of securities research comes from local governments.

As China’s economy enters a period of transformation and industries enter a period of upgrading, the demand for policy advice from policymakers at all levels is growing day by day. For local governments, it is their important mission to identify industries that represent the future direction, attract leading enterprises in the process of attracting investment, and promote the growth of local strategic emerging industries to achieve high-quality economic development.

Analysts can provide advice to local governments based on their in-depth understanding and research of industrial development trends and the competitive advantages of different companies, helping them adapt to the general trend of the industry, guiding promising enterprises to land, guiding funds to focus on local high-quality companies, and achieving a positive interaction between capital and industry.

Especially for securities firms with local state-owned assets background, based on regional economic development, we provide think tank support for policy formulation and industrial development for government departments, industry associations and other organizations, and build a communication platform to enhance the exchange between capital and local government and industry. This has become another direction for securities research institutes to export research value and achieve differentiated transformation.

At present, more and more brokerage research departments work closely with local governments, and have carried out organizational restructuring to empower local governments based on the national strategy of financial services and the real economy.

Wang Bin, assistant to the president of Industrial Securities and dean of the research institute, told New Wealth that the Industrial Securities Research Institute has set up a think tank research center and established a think tank research team. By integrating research resources, it serves external local governments and regulatory departments, and provides internal strategic research services to help the development of the company’s various businesses. At present, Xingzheng Think Tank is the first batch of 15 key think tank construction pilot units in Fujian Province, and has been selected as the first batch of eight Shanghai CPPCC consultation think tank units.

Some regional brokerage research institutes give full play to their location advantages, highlighting their characteristics and regionalization. Ding Wentao said that Soochow Securities is headquartered in Suzhou, and the important goal of the research institute is to establish a foothold in Suzhou, serve regional development and local listed companies, and form effective synergies with the local economy.

Suzhou is one of the most active regions in the domestic economy, with considerable real economic resources. At the beginning of 2023, the number of class A share listed companies in Suzhou has exceeded 200, ranking fifth in the country. These companies focus on the four major industries of electronic information, equipment manufacturing, biomedicine, and advanced materials. In order to echo the local real industry, Soochow Research has also focused on attacking and strengthened the allocation of relevant research teams.

Ding Wentao said that in terms of research layout, Soochow Securities Research Institute does not blindly pursue industry-wide coverage, but prioritizes effective resources to the core areas and firmly grasps the advantageous industries. For these four advantageous industrial clusters, Soochow Securities Research Institute organizes at least four special conferences every year, and widely invites local listed company representatives, industry experts, local government representatives and institutional investors to participate, so that the market can fully understand Suzhou enterprises and help local industries "go global".

The Zheshang Securities Research Institute, which is also a regional brokerage, has the slogan of "deeply cultivating Zhejiang, embracing banks, and deepening the industry". Qiu Guanhua, chief strategy officer of Zheshang Securities and director of the research institute, said that "Zhejiang is fertile ground for high-quality listed companies. Zheshang should be the research institute that has the broadest and deepest research on listed companies in Zhejiang Province, the best tracking, and the most complete and best service. Let investors in the market think of listed companies in Zhejiang, and they will naturally find the Zheshang Securities Research Institute."

Deeply involved in the Guangdong-Hong Kong-Macao Greater Bay Area, Yuekai Securities, a subsidiary of Yuekai Research Institute, is committed to "building a first-class think tank that is the pearl of the Greater Bay Area", with government departments, institutional customers, and Bay Area enterprises as the main service objects. In 2023, the report "Guangdong-Hong Kong-Macao Greater Bay Area: New Pattern and Grand Strategy" will be launched, providing suggestions for the high-quality development of the Greater Bay Area from four key areas such as industry, technology, finance, and public services.

03. All-round collaboration to explore internal support paths

While exploring ways to realize diversified value, the Institute also began to seek to provide more intellectual support in the internal changes of securities firms.

In the construction of modern capital markets with Chinese characteristics, the reform of the securities industry is also deepening. Building a "three-investment linkage" mechanism for investment research, investment and investment banks, and improving the professional service ability of "customer-centered" have become the core of the competitiveness of securities firms.

Especially under the full implementation of the registration system, investment banking business began to be deeply bound to research. Under the registration system, the issuance of new shares adopts market-oriented pricing and underwriting mechanisms, and the number of new shares is no longer scarce, and listing breaks have become a common phenomenon. How to price reasonably tests the skills of investment banks. In addition, in the new round of technological change, there are more and more listed companies in new models and new industries. In their IPOs, mergers and acquisitions, and fixed increase businesses, the understanding of enterprises cannot only stay at the financial level, but also based on the professional perspective of the industry, to issue persuasive opinions. Analysts, with their understanding of the industry, have a say in evaluating the long-term investment value of companies and enhancing the rationality of pricing. Their research results can become an important reference for investment banks to develop their industries.

At the same time, as brokerages have established alternative investment subsidiaries and private investment subsidiaries to extend their business to IPO follow-up investment and Private Equity, the coordination of research departments has become more important when they explore high-quality targets.

Many professional investment banks and investment teams have been deeply involved in sub-sectors for many years, and their research understanding of industries and enterprises is also in place, which can form a benign interaction with the research institute and promote the overall improvement of the general capabilities of securities firms.

Lu Ying, then director of Haitong Securities Research Institute, told New Wealth: "Many technology startups are willing to communicate with professional researchers. The investment banking department has also complied with the requirements of the real economy and Enterprise Services, dividing industry groups, such as special technology teams, medical teams, etc. These teams are naturally more cohesive with research in terms of professionalism."

"Our cooperation with investment banks is not only in IPOs or fixed growth, but also in industrial research on the enterprise side to expand the comprehensive service capabilities of Guojin Securities," Su Chen, director of the Institute of Securities Research, said in an interview with New Wealth.

Another person in charge of the investment banking department of a brokerage said: "From the perspective of cooperation, investment banks, research institutes and alternative subsidiaries determine whether a company meets the positioning and audit requirements of the Science and Technology Innovation Board after professional research; from the perspective of division of labor, investment banks, research institutes and alternative subsidiaries independently judge whether a company meets the relevant conditions from their own perspectives. Under the conditions of this cooperation and division of labor, the enterprises selected by the sponsor institutions are truly in line with the national strategy, market requirements and positioning of the Science and Technology Innovation Board." This also confirms that the coordination between the research institute and other institutions within the brokerage firm has become increasingly important.

New Fortune’s 2023 survey of analysts shows that support for investment banking, proprietary, asset management, and brokerage services has become an important source of incremental demand in their internal services (Figure 5). Currently, 43.37% of research institutes have set up independent departments or teams to provide research support for other businesses within their brokerages (Figure 6).

In the internal support work, research support for investment banks is the mainstream, followed by support for brokerage/wealth management lines.

In the past, brokerage was the basic business of securities companies and was at the front end of marketing. Its core was the ability to acquire customers under the license, and its income mainly came from the commissions paid by customers for securities transactions. Today, the channel-type brokerage business is in the process of transforming into a wealth management business. The core of the wealth management business is "customer-centric". Brokers must create value for customers and realize the preservation and appreciation of their assets in order to obtain profits. Under this model, the research and allocation of large types of assets is increasingly important. How to develop more popular products in the market becomes the core, and this also requires the empowerment of the research department.

At the same time, the expansion of wealth management business requires a professional team of investment consultants to help clients allocate assets according to their own needs. Brokerage research institutes can also endow their own research capabilities to investors to deepen their understanding of the intrinsic value of products, macro directions, and investment strategies, so as to better serve customers.

In 2021, at the suggestion of Huang Yanming, director of Guotai Junan Securities Research Institute, Guotai Junan Securities launched the "Investment Advisory Jincai" plan, a joint research institute of the Wealth Management Commission, to classify investment advisors and submerge research resources into branches to help investment advisors improve their investment concepts, enhance their professional capabilities, and create more opportunities for their career development.

In Huang Yanming’s opinion, the service system of brokers to institutional investors has become more perfect. In contrast, although the financial products of brokers to serve small and medium investors are constantly abundant, there are many shortcomings in the professional ability of the investment advisory team as a whole, which is not enough to support the growing wealth management needs of residents. "At present, the majority of residents are more in need of professional investment consulting services to solve problems such as’funds make money, Christian people lose money ‘and’chasing up and selling down’." As the department with the most resources and the strongest research ability of brokers, the research institute has a lot of room to do in this regard.

China Merchants Securities Research Institute has also practiced the operation mode of internal services earlier. It has a research department and a research department. One is dedicated to external services, mainly for customers such as public funds and insurance institutions. The second is dedicated to internal services, mainly for brokerage and other businesses. A clear trend is that whether or not a full-time external or internal service department is established, the comprehensive nature of research business is becoming prominent.

And those large securities companies, with the accumulation of comprehensive service experience, the effect of empowering each other between platform and research is becoming increasingly prominent. On the one hand, strong research strength and good reputation can help them form a strong customer acquisition ability and enhance their comprehensive strength; on the other hand, the enhancement of comprehensive strength will further feed back the research business and form a joint force to help securities firms gain an advantage in the fierce market competition.

In this process, the positioning of the research business often follows the company’s Strategy and Development Goals. Platform development requires research to form a strong cooperation with various business departments within the brokerage, further empowering investment banking, asset management, self-management, brokerage and other businesses, and enhancing the comprehensive service capabilities of the brokerage.

For example, the National Securities Research Institute launched the research 3.0 reform in 2020, establishing a strategic goal of "investment banking as the traction and research as the driving", while the research institute was redefined as a non-profit department. "The 3.0 reform of the research institute aims to generate revenue, reputation and market influence. This change will actually drive the branding impression of the company as a whole and the development of other business sectors, which is also an original intention of our transformation," Su Chen told New Fortune.

In fact, this process (research business integration transformation) is quite similar to the evolution of the overseas securities research industry.

In 1975, the United States abolished the 185-year-old fixed commission system. After that, the commission rate fell from 0.5% in 1975 to 0.06% in 2001. At the same time, the introduction of the storage shelf issuance system (one approval, multiple issuance refinancing system) in 1983 increased the flexibility of financing. These reforms intensified the competition of investment banks in traditional fields, and the big investment banks began to seek transformation and evolve into all-round investment banks.

In this context, Goldman Sachs restructured its business model and quickly became a world-class investment bank. In terms of business model, Goldman Sachs is positioned as an all-round investment bank. Investment banking, mergers and acquisitions, market making, derivatives and other business lines are built around the needs of institutional clients. It provides comprehensive and professional services. Its ultra-high risk pricing capabilities have become the core support for investment banking to develop its business. And pricing capabilities are the core value of research business.

Goldman Sachs’ institutional business segments mainly include equity and FICC (Fixed Income, Currencies and Commodities, Fixed Income, Foreign Exchange and Commodities), among which, equity business includes brokerage, margin financing, stock and derivatives market making, PB, etc.; FICC business includes interest rate, exchange rate, credit, commodity market making and trading.

In the continuous evolution of the market, the needs of institutional clients have also become more diverse. After entering the 1980s, asset management became one of the core business of investment banks, because as the proportion of assets managed by overseas institutional investors continued to increase, their needs for investment banks also became more diverse. In addition to brokerage, underwriting and other businesses, there are more needs for comprehensive wealth management, mergers and acquisitions integration. The diverse needs in turn have also promoted the continuous development of research business, and the comprehensive transformation of research business has become the general trend.

Nowadays, the "institutionalization" of China’s capital markets is also constantly evolving. Especially in the context of the comprehensive registration system, the listing conditions are more diverse and the listing efficiency is significantly improved, which will provide more high-quality assets for long-term funds and further enhance the attractiveness of the market to institutional investors. From an investment perspective, institutional investors often look for pricing deviations in the market based on fundamentals, discover undervalued stocks, and obtain excess returns. Therefore, the research business with asset pricing power as the core is increasingly valued by institutions.

Change is happening. Judging from the more than 10 research institutes in the New Wealth Survey, the vast majority of them emphasize comprehensive positioning.

Wang Bin said that the Industrial Securities Research Institute has added an industrial research center and a think tank research center, among which the industrial research center is committed to fully empowering the company’s investment banking business and forming a product R & D linkage business model; the think tank research center is designed to serve external government and regulatory departments as well as internal strategic research.

Xu Xingjun, general manager of GF Securities Development Research Center and chief analyst of the electronics industry, also said that the research institute will continue to integrate into the company’s institutional customer comprehensive service chain on the "one GF" stage, coordinate various business lines, and provide customers with a package of services including research, trading, market making, derivatives, etc.

In the past, due to problems such as the difficulty of quantifying internal services, analysts lacked enthusiasm for internal services. Now, the internal service mechanism has begun to mature, and many research institutes have gradually formed a relatively stable value exchange mechanism.

Shao Linlin, director of the SDIC Securities Research Institute (formerly known as Anxin Securities), told New Wealth: "At present, the research institute adheres to the principle of one SDIC, which is based on meeting customer needs in an all-round way. Business coordination is achieved through the internal research service platform. When departments have demand for research, they can submit the process on this platform. During the process, the service form and settlement method will be clarified."

Shenwan Hongyuan Group Securities Research Institute has also formed a relatively stable internal value exchange mechanism. Zhou Haichen introduced that in the process of serving investment banks, the institute adopts a flexible fee model of "fixed + floating". By setting scoring weights, the fixed fee part is determined, which can not only pay for the researcher’s "hard work", but also encourage the researcher’s willingness to serve; and finally, according to the researcher’s workload and performance, additional points are given to the researcher, which constitutes the researcher’s flexible income.

Although currently serving institutional clients primarily funded by public funds remains the main source of income for brokerage research institutes, the proportion of internal synergies is gradually increasing.

04. Go deep into the industry and do high-quality research

Whether it is strengthening internal coordination or expanding external customer types, the essence of research has never changed behind the changing business model. Its origin remains "research creates value".

Valuable research must be high-quality research. Quality is still the key to impressing buy-side institutions. New Wealth found in the survey that buy-side institutions have a very strong demand for in-depth reports and are willing to pay a higher premium for in-depth and high-quality research in the long run. Analysts’ research logic and research methods, close tracking of listed companies and in-depth research capabilities have become the most valued professional qualities of buy-side institutions today (Figure 7).

On the road to high-quality research, analysts have also adopted different coping strategies (Figure 8).

Behind the call for the return of research business to its roots is the market’s expectation for in-depth research. Many brokerages have begun to adjust in this direction. Take CICC’s stock research as an example. In the past three years, the number and proportion of in-depth research reports in its corporate research have increased significantly (Figure 9).

In Su Chen’s opinion, the so-called in-depth research can be judged from several aspects: "The first criterion is whether the research is forward-looking, for example, whether the research can bring effective inspiration to investors; the second is whether the research has withstood the test of the market, which can even be said to be the only criterion for judging whether the research is deep, forward-looking, and whether it is recognized by the buyer; the third is the series of research. In-depth research cannot be like’bear breaking rice ‘. Studying this today and studying another hot spot tomorrow is also an important criterion for the sustainability of industry research."

Under the in-depth research, industrial research has become the mainstream demand of institutional investors (Figure 10). More than 60% of the surveyed securities research institutes have set up independent "industrial research" teams to provide intellectual support to listed companies, local governments and other customers (Figure 11). This requires not only analysts to have a long-term perspective, but also a deep industrial chain perspective.

In fact, in order to meet the needs of investors, the scope of securities research has also covered macroeconomics, medium-sized industries to micro-listed companies, and the research objects have also expanded from stocks, bonds, derivatives to commodities, fund portfolios, etc. The research span extends from industrial trends and market trading strategies to medium and long-term trends and judgments.

As a bridge linking industry and capital, rooting in industry and building in-depth research capabilities are also an inevitable choice for analysts under the guidance of seller research and competition. The Brokerage Research Institute emphasizes industrial research, and the deep logic behind it is not difficult to understand.

First of all, for analysts, long-term roots in the industry can accumulate rich knowledge and have enough knowledge reserves to judge innovation trends, so as to put forward views that can stand the test of time and gain a long-term good reputation from investors. At the same time, analysts can help investors better grasp the industrial context and explore investment opportunities by continuously and closely tracking key listed companies and their related industrial chains.

The director of a research institute has said that the two core parts of capital markets are industry and capital, and the core role of seller research is to connect the two. "The essential element of all capital markets intermediary business is to have a deep understanding of the industry and listed companies and build trust with them. The research institute conducts focused, long-term and in-depth research on the industry, cuts into the industry and the company, and builds trust, which is also needed for other businesses."

Secondly, the overall market opportunities are gradually sinking. In the past few years, many investors have high hopes for core assets, and a group of well-known and highly competitive blue-chip stocks represented by large companies such as Kweichow Moutai, Gree Electric Appliances, and Ping An of China are in demand. In recent years, as public and private quantitative investment has gradually become a market hotspot, small and medium-sized companies have begun to gain popularity in the market. In recent years, the returns of small-cap indices are significantly higher than those of large-cap indices, and they are more flexible. Due to the low attention paid to small-cap stocks, there may be more pricing biases, thus creating more opportunities for quantitative institutions. And when the market’s attention moves down, sell-side analysts should also look down. Analysts with an industrial chain mindset can adapt to this situation faster and conduct in-depth research and exploration of valuable small and medium-sized companies.

Thirdly, with the penetration of new technologies such as AI and the Internet of Things into all walks of life, many high-quality enterprises have become cross-industry converters, and research on them also requires diverse knowledge. For example, the semiconductor industry chain is divided into design, manufacturing, packaging and testing, equipment and materials links, and product forms include computing, storage, sensing, power, simulation and radio frequency. Applications cover consumer, home appliance, industrial, automotive, medical and special industries. In the past, single industry research has no longer adapted to the development trend of the industry.

In order to adapt to this situation, the organizational structure of many research institutes has also been adjusted accordingly. An obvious trend is that more and more research institutes are beginning to open up the industry, extending the original scattered research groups in the form of industrial chains to form industry groups. In the 3.0 reform, the National Securities Research Institute is committed to opening up the internal industrial chain and encouraging joint coverage of industries.

"Taking the robot industry chain as an example, the entire robot industry may involve machinery, electronics, new materials and other aspects, and if you simply let the mechanical team study robots, there will inevitably be a relatively one-sided research perspective. After opening up the industry, analysts will have a stronger ability to observe the whole industry chain, which is empowering for the team."

Lu Ying said that with the increasing trend of industrial integration, Haitong Research has added meso research on the basis of past macro-micro research. On the one hand, it aggregates the industry from the perspective of industry and focuses on seven industrial chains. Among them, consumption, medicine, high-end manufacturing, new energy, and technology have become the focus of industrial research. On the other hand, it has increased regional joint research in meso to meet the requirements and trends of serving the development of the real economy.

At the same time, at the micro level, the strengthening trend of industrial integration has also led to further refinement of industry research, with some emerging interdisciplinary fields beginning to emerge, and the sub-industries under the original more than 30 industry levels further extended.

CITIC Jiantou Securities Research Institute has added artificial intelligence industry research to cope with the hot trend of AI development. In terms of industry, "we have specially set up an industry such as new energy vehicles and lithium batteries, which is derived from the intersection of the original electric and automotive research sectors." Wu Chao, director of CITIC Jiantou Securities Research Institute and head of the international business department, managing director, and chief analyst of the TMT industry, said, "For the expansion and contraction of the industry, in fact, you still need to smooth this cyclical cycle by enriching your customer types. In simple terms, it is to expand demand, not to adjust production capacity. In terms of research, it cannot be static. For some emerging industries, we choose to subdivide in the original 30 industries, because there will be many interdisciplinary disciplines."

In fact, the new trend of industrial development is driving changes in the demand, content, and methods of research, which prompts analysts to change the single company research perspective when doing research, and conduct cross-upstream, cross-disciplinary, and multi-angle comparative research to achieve research integrity.

Zhao Xiaoguang, vice-president of Tianfeng Securities and director of the research institute, told New Wealth that in-depth research is a system that needs to be built from the structure and invested systematically. Zhao Xiaoguang believes that the past research is a kind of non-systematic research. In the future, it should stand in the perspective of the entire industrial chain, analyze the trend evolution of the industry from a global perspective, and then analyze the impact of this change on the industry and related companies. "This kind of systematic research should be based on the integration ability of the industry itself, top expert think tanks and in-depth research capabilities."

At present, the Tianfeng Securities Research Institute is building the Brokerage Research Institute 2.0 system with the four-in-one research methodology of "policy + expert circle + research questionnaire + data technology", creating a new in-depth research paradigm.

Zhao Xiaoguang introduced that the goal of the "four in one" is to systematize and logically track policies, analyze the variables that affect policy factors, and then integrate policy research into macro, meso, industrial and corporate values to judge; the second is to upgrade the expert system, from the perspective of industry, conduct systematic interviews and surveys of high-end expert databases, form a judgment on the industrial logic of industrial trends, and turn expert services into data and products; the third is to change reverse research into positive research, tracking the upstream and downstream of an industry chain without dead ends, and generating positive research results from point to point.

In his opinion, the value of Tianfeng’s construction of an in-depth research system has been gradually confirmed. In the second half of 2022, the overall shock of class A shares, but the performance of the Xinchuang (information technology application innovation) industry chain is relatively good, and the Xinchuang sector is recommended by Tianfeng Securities from the industry to the strategy earlier at the relative bottom. This is the successful practice of the "four-in-one" research system. "At present, the in-depth research system around key industries has been basically completed. Next, it is very important to build models, replicate in-depth research to more industries, and establish a tracking system from the total amount to the industry to the enterprise to help customers better establish an investment system."

In the process of industrial research, the talent structure of the brokerage research institute has also gradually changed. From the new wealth survey, under the premise of maintaining the same high academic background, many leaders of the brokerage research institute have shown a preference for talents with industrial background, while in campus recruitment, talents with "science and engineering + finance" composite background are more favored.

Talent remains the key to determining the securities research competition landscape, "Dong Guangyang, a member of Huachuang Securities’ executive committee, vice-president and director of the research institute, told New Wealth." This is an asset-light industry with people as the core factor of production. Cultivating excellent talents, allowing them to maintain their enthusiasm for research, and then creating more value is the most critical. "

It is worth mentioning that by deepening the industry and building an in-depth research system, the overall ecology of the securities research industry may be changed to some extent.

For a long time, due to the high-intensity work, sell-side research has been considered by many to be a "youth food" industry, and analysts have been under pressure to "become famous as soon as possible". Today, deep cultivation of the industry requires analysts to track the development of the industry for a long time. Only with long-term persistence can it be possible to make research with a deeper understanding of the industry, which will also help analysts get rid of the age limit and prolong the career development cycle.

Nonetheless, in the short term, the competition for seller research will still be more intense. At present, the demand for recruitment in the industry has changed. Many directors of research institutes told New Fortune that the number of personnel is now close to the ideal state. Compared with increasing manpower, adjusting the talent structure will become its next focus. For institutes that are not very strong in seller research business, the need for downsizing is relatively stronger.

"According to the principle of factor sparsity, when the overall competition in the industry is more intense, there will be an era of capacity reduction. But in this process, the quality and value of the overall seller research will also improve, because in the competition, good analysts will be screened out, and in this process, the overall quality of the seller research will be improved."

05, Digital construction empowers in-depth research

In the competition, strengthening digital construction and building a platform to empower analysts are becoming a breakthrough point for large brokerages to research and break through.

Through digital technology investment, we can improve analysts’ information acquisition and processing efficiency, achieve data diversification and refinement, and help analysts make more accurate and in-depth judgments. By generating differentiated in-depth research reports, we have become one of the development directions of the platform strategy of large brokerages.

In fact, with the onset of the fintech wave, new technologies, including AI, have shown considerable speed of implementation, providing assistance to analysts in terms of broadening data collection, enriching information sources, and improving research efficiency. Among them, smart tools such as big data, intelligent search, intelligent chart generation, and crawlers have been frequently used by analysts in research work (Figure 12).

From the practice of international investment banks, digital construction is indispensable. The Boston Consulting Group (BCG) believes that digital breakthroughs will become a powerful weapon for brokerages to widen the gap and form their own brand characteristics.

Innovative technologies can also help research institutions to solidify their research data, research logic, and research models, thus precipitating the seller’s research capabilities and assisting research institutions in digitization and platformization. Some leading securities research institutes in China have data, analytical frameworks, theories, and research logic that have been accumulated for many years, and intelligent processing of data through financial technology can bring a certain platform effect to the research institute.

For example, the Tianfeng Securities Research Institute has built a data tracking research platform – Tianfeng Data Research Institute – by combining points, lines and surfaces. It precipitates industrial data and expert data, provides research and consulting services for the industrial and capital sides, and explores investment opportunities. Zhao Xiaoguang said: "The research system of the’four-in-one ‘is mainly based on two points. The first is based on experts, and the second is based on data. Around these two points, rooted in in-depth research, and at the same time, with lines as the core, that is, forming a closed loop of the upstream and downstream of the industrial chain."

At the same time, the use of digital technology to precipitate research data, models and methodologies, and the personal experience of senior analysts into platform capabilities and values, can enable the Institute to better realize the replication and inheritance of knowledge, allowing newcomers to grow faster, improve efficiency, and save training costs.

Taking Changjiang Securities Research Institute as an example, relying on its long-term accumulation, its research map system built by financial technology means can automatically capture, sort out and organize the data used by analysts, track and anticipate the industry’s prosperity, demand and supply in real time, and make auxiliary decisions for investment. Moreover, on the basis of the research map, it uses artificial intelligence technology to realize the construction of an investment system with fundamentals as the core, empowering researchers to better serve buyers and promote the transformation of sellers’ capabilities and the exploration of new business models.

Liu Yuanrui, president of Changjiang Securities, said in an interview with New Fortune that it is necessary to create a systematic platform that allows analysts to release more energy and create greater value.

On the individual level, in the face of the question of "whether artificial intelligence will replace analysts", more than 60% of analysts believe that this day has not yet come, and artificial intelligence has a mostly positive impact on their work, which can reduce work pressure and improve work efficiency.

06. Differentiated breakout of the research institute of small and medium-sized securities firms

Compared with large brokerages, the road to transformation for small and medium-sized brokerage research institutes is obviously longer.

First of all, it needs to gain a firm foothold in the competition with large brokerages for the sub-warehouse commission cake; secondly, on this basis, it needs to expand the service radius, expand the brand influence, and drive the development of other business of brokerages; in addition, in the internal coordination, it also needs to further explore and find a stable value realization model.

And this also determines the logic and play differences of the transformation path of small and medium-sized securities firms.

"The reduction of fees and commissions for public offerings has caused certain pressure on the seller’s business of brokers. Large brokers usually have more resources and advantages, and can provide more value-added services to make up for the reduction in profits caused by the reduction of fees and commissions for public offerings. Small brokers face more severe challenges due to their limited resources, resulting in relatively weak competitiveness." Zhu Keli, executive director of the China Information Association and founding director of the National Research Institute for New Economics, stressed that the seller’s business has reached a window period when it has to be reformed.

However, although large brokerages have certain advantages in terms of pricing and sales capabilities, it is difficult to achieve all aspects. For small and medium-sized brokerages, building a differentiated route and forming local advantages in some fields is still the key to competing with large brokerages. This requires small and medium-sized brokerages to make arrangements in advance, focus on specific fields and specific regions, and invest resources and manpower to form dislocation competition. For example, the Soochow Securities Research Institute focuses on local economic development, giving play to the advantages of rooting in and serving local areas.

In terms of undertaking industrial research clients, business consulting business, etc., some securities firms with special shareholder backgrounds have obvious innate advantages. For example, Cinda Securities Research Institute has formed a good synergistic relationship with shareholder China Cinda in project delivery.

China Cinda is one of the four major state-owned AMCs (Asset Management Companies) in China. Its main businesses include non-performing asset management and financial services. Among them, non-performing asset management is the core business, and its revenue accounts for 78.9% and 70.5% of its total revenue in 2021 and 2022, respectively. In 2022, the total assets of its non-performing asset management segment were 991.888 billion yuan, and the total revenue was 57.089 billion yuan. Whether it is non-performing asset disposal or foreign investment, many of them need to rely on research institute support.

Cheng Yuan, director of Cinda Securities Research Institute, told New Wealth that the collaborative group business is an important positioning of Cinda Securities Research Institute. "China Cinda is a financial central enterprise mainly engaged in non-performing asset processing and alternative investment, with total assets exceeding 1.60 trillion yuan and annual investment of nearly 300 billion yuan. Many projects require the joint participation of the research institute, including but not limited to providing research opinions on project investment for industry research and enterprise research. Therefore, the group has long attached great importance to the research institute. For the research institute, the group is our important strategic customer."

On the other hand, the development experience of overseas boutique investment banks has also become one of their magic weapons by leveraging their unique businesses to break through.

In the 1970s, the Nasdaq national trading system began to operate, and the demand for investment banking business from small and medium-sized enterprises showed a explosive growth. At the same time, the merger and acquisition policy was loose, and the wave of mergers and acquisitions of small and medium-sized enterprises by large enterprises in the United States was on the rise. Goldman Sachs established the first merger and acquisition department on Wall Street, providing consulting services for small and medium-sized enterprises to resist hostile takeovers, avoiding direct competition with other investment banks in large corporate clients, and gradually became one of the top investment banks.

Some investment banks choose to deeply cultivate a certain customer group or region. Boutique investment banks represented by Evercore, Moelis and Lazard make subtractions in their business and choose to focus on individual businesses, such as investment and financing, listing, restructuring, mergers and acquisitions, corporate governance, and financial management. One or several core consulting services, so as to achieve a breakthrough.

Under the pressure of public fundraising and fee reduction, some research institutes need to make trade-offs on large and comprehensive research operations and move towards high-quality research that combines their own resource endowments.

Although in the short term, seller research may have a more intense competitive ecosystem, in the long run, valuable research will still stand out despite the survival of the fittest.

When it comes to career prospects, while 60% of analysts believe that increased competition requires more effort to maintain their current industry position, more than 70% still believe that sticking to sell-side research is the most ideal career development direction (Figure 13).

Adhering to the original intention, promoting research to return to the source, and better serving the capital markets and the real economy will continue to be the key to the high-quality development of the securities research industry in the new situation.

　　Zhejiang Online, April 20 (Zhejiang Online reporter, Zhu Geqian, intern, Sui Xue, correspondent, Zhang Ye)Recently, the Junior High School of Hangzhou Wahaha Bilingual School opened an integration course to parents. Sixth graders from each school experienced an experience class on cross-cultural integration of Chinese, English, science, and society and history.

　　Poetic Chinese Classroom – The Cultural Core of Chinese and Western Use

　　How does a Chinese fusion class that cannot see the traces of Western culture achieve cross-cultural integration? The teacher chose four West Lake poems by two writers with deep roots in Hangzhou, Bai Juyi and Su Dongpo, to start group classroom teaching.

　　After getting the materials, the teacher guided each group to complete the corresponding tasks according to the teaching goals – reading through the poems, understanding the poems with pictures, and recommending poems. After deepening their understanding of poems in the first two links, the students went on stage to report the results of the group’s study.

　　Giving the classroom to students and using the more autonomous group collaboration and team display classroom model in the West to learn Chinese classic poetry can be regarded as an innovation in Chinese teaching methods. "In terms of teaching content, we still adhere to the core position of Chinese culture, but in terms of Chinese teaching methods, we continue to try to adopt more student-centered Western teaching strategies," said the teaching teacher.

　　In the future, there will also be comparative reading of Chinese and Western literature and translation and appreciation of Chinese and English classics in the school’s language classes, strengthening comprehensive learning practices, so that students can experience the beauty of language learning in an independent, cooperative and open classroom.

　　Pure English classroom – an all-English immersion environment

　　What is a "story"? Foreign teacher Ciaran led the children to re-understand the "story" from the perspectives of characters, settings and plots in an hour and a half. The all-English class mode made many children a little restrained at first. But the humorous Ciaran teacher soon got to know the students well.

　　Starting from a simple discussion of Who, When and Where, What Happened, these easier-to-understand concepts, students understand the basic concept of "story" and the different forms of "story". By combining life scenes with previous reading experiences, students grasp the three basic elements of story: Character (character), Setting (setting), Plot (plot).

　　Afterwards, Teacher Ciaran prepared the Minions’ story fragment "Competition", using the short film as a material to analyze the different elements that make up the story in a more targeted manner and strengthen the study of theory. Finally, the group’s task list "AT THE MOVIES" was completed in a group collaboration. The students learned and analyzed the structure of the text through four aspects of listening, speaking, reading and writing, and returned to the study of English knowledge.

　　Rigorous Chemistry Classroom: A Comparative Study of Chinese and Western Teaching Concepts and Methods

　　The chemistry classroom fully reflects the rigorous spirit of the subject. The chemistry teacher compared the "Compulsory Education Textbook" (Zhejiang Education Press) and "Science Fusion" (a set of top science courses published by Houghton Mifflin Harcourt Group in the United States, which are used as science textbooks in many public schools in the United States). Combining the advantages of the two sets of textbooks, students are guided step by step to complete the teaching objectives of this class: to understand the physical and chemical properties of acids or bases, and to be able to judge the acid and alkali properties of substances according to the physical and chemical properties of acids or bases.

　　The rigorous classroom was also very interesting, and the students were very interested in the introduction of the teacher in the life situation, and the classroom atmosphere quickly became active. After a class, the students learned not only the chemistry knowledge required by the curriculum standard and the core English vocabulary involved in these knowledge.

　　"What’s even more exciting is that after the science class, some students came over and asked me for pH test strips because they wanted to go back and continue to study the acidity and alkalinity of more substances. This is what we want to train children to better understand the world through their own curiosity and their own perception through science class," said Liu Zhaoyun, a chemistry teacher.

　　Dialectical Society and History Classroom – Seeing the World from Multiple Perspectives

　　Around the two questions of "what is history" and "what are we studying in history", the society and history teacher also replaced the "Yiyan Hall" with the form of "discussion group", and asked each group of students to design a story according to the historical characters assigned. Students work in groups and choose a representative to speak. Other group members judge which plots are real and which are made up.

　　The teacher guides the students to express their opinions with questions and materials, and finds the key to the exit in the collision of viewpoints, which not only gives the students the opportunity to fully express themselves, but also leaves a vast space for thinking. At the same time, the teacher also tries to cooperate with the students to learn. When thinking about the ultimate question that human beings must face, "Where do I come from?", the students are pleasantly surprised to provide many philosophical answers.

　　Learning history is not only about learning about the development and changes of China and the world, but also about cultivating students to understand history philosophically and balance the relationship between themselves and the world. Specific to the junior high school stage, it is the cultivation of historical understanding and critical thinking.

　　In the end, each group was given three passages about Hitler’s teenage, adolescent and middle-aged experiences without his name, and asked to read them and summarize the character’s characteristics. Faced with these historical materials alone, the students felt the character’s loneliness, literature, pity and horror. "To understand and analyze the character from multiple angles rather than to make a coffin with a fixed concept is what we want to pass on to the student through the course. This is true for understanding a person, but even more so for understanding a culture and a concept," the instructor said.

　　If you accidentally miss this integration course experience, parents can also pay attention to participating in this Sunday’s integration course experience, so that your child can experience another cross-cultural journey brought by our school’s math, physics, English and physical education teachers.

　　From September 22 to September 27, the 2023 Hybrid Electric Vehicle Extreme Challenge, the first domestic hybrid car exclusive event jointly launched by China Automotive Xinke and Kunming Inspection Center, was successfully concluded in Yunnan. The competition items involved a number of key indicators to measure the buying point of hybrid cars, such as pure electric cruising mileage, power loss fuel consumption, high-speed real energy consumption, and plateau mountain extreme energy consumption. During the six-day challenge, this "AI intelligent electric hybrid car" Geely Galaxy L6, which is dedicated to building a new generation of intelligent electric hybrid comfort benchmarks, played a stable role in all aspects and lived up to expectations. It won the championship of the compact plug-in hybrid car group and the single championship of plateau extreme energy consumption in one fell swoop. At the same time, in 6 of the 10 test items (idling vibration, 60km/h and 80km/h power loss constant speed driving noise, pure electric battery life, power loss energy consumption, limit energy consumption), defeated the remaining 18 participating models and won the championship.

　　"Honors" at the same level: Low key can play, truebattery lifeSuper official data

　　The Geely Galaxy L6 participating in the challenge is a 125km starship of 2023. It uses a new generation of Raytheon hybrid 8848 power system, is equipped with a 1.5T hybrid dedicated engine with a maximum power of 120kW and a peak torque of 225N · m, and is matched with a 3-speed variable frequency electric drive DHT Pro. The maximum speed can reach 247km/h. In the plateau pure electric cruising range test, Geely Galaxy L6 delivered a perfect answer. After actual testing, Geely Galaxy L6 has a true cruising range of 131km, even 6 kilometers more than the official CLTC, which is really surprising and reflects the brand’s usual low-key and pragmatic.

　　At the same time, Geely Galaxy L6’s full-speed power and stable output performance have also been verified in long-distance battery life and fuel consumption tests. The test road in the competition is connected to many mountains, the road is long and winding, and there are many curves. With the McPherson-style front suspension and the rare multi-link independent rear suspension in the same class, Geely Galaxy L6 has precise steering and stable entry into corners. After exiting the corners, it can quickly increase to the best speed, achieving a delicate balance of speed and control.

　　Single champion: extreme fuel consumption, the lowest in the audience, focusing on a cost-effective

　　In addition to pure electric cruising, another important indicator for examining hybrid models is naturally fuel consumption. The big racing car tested the fuel consumption of the participating vehicles in the standard driving mode under the same conditions as the air conditioner setting of 25 ° C and the automatic air volume. Geely Galaxy L6 led the same class with a result of 4.74L/km.

　　The competition also tested the total energy consumption of the participating vehicles under the extreme working conditions of round-trip altitude climbing, long slope and steep descent of about 359 kilometers. In this project, Geely Galaxy L6 won the individual championship with a minimum extreme energy consumption of 3.94L/km. Geely Galaxy L6 is equipped with three-speed variable frequency DHT Pro, P1/P2 motor and an engine with 20 working modes and turbocharged suction. It has a wide range of working conditions and can provide the best power solution for different car scenarios. At a time when the popularity of self-driving travel in high-altitude areas continues unabated, the economy and convenience of Geely Galaxy L6 are undoubtedly very attractive to consumers.

　　Smart Cockpit Blessings:Enjoy safety quietly, praise from drivers who travel long distances

　　It is worth mentioning that the ride of the Geely Galaxy L6 is also very comfortable. In the test of the NVH dimension of the competition, the sound pressure level of the interior noise of the Geely Galaxy L6 at 60km/h and 80km/h under power loss is only 54.23dB and 57.09dB, which is the lowest in the same group. The idle vibration is also lower than that of the same group of models, and the NVH level is leading the same class.

　　In addition, Geely Galaxy L6 leads the same level in length and width, coupled with the use of silver-plated + LOW-E technology for shading and heat insulation double-dome canopy, spacious driving space. The whole system comes standard with 10.25-inch instrument + 13.2-inch central control screen + 16.2-inch co-driver screen three large screens, full-stack self-developed Galaxy N OS vehicle intelligence system, one-touch quick interaction, zero learning seconds to get started Android system, full scene visibility can be said, which greatly meets the various needs of users in driving. During the long journey of more than 1,000 kilometers, Geely Galaxy L6 industry’s first dual-partition marshmallow memory seat has strong wrapping, sedentary and not tired, and has also been well received by drivers. In terms of safety, Geely Galaxy L6 is based on the world’s leading new e-CMA intelligent electric hybrid architecture, with extremely strict standards. The proportion of thermoformed steel in the whole vehicle far exceeds that of the same level. The Aegis battery system is equipped to achieve battery protection and ensure the safety of the whole vehicle structure.

　　Overall, Geely’s Galaxy L6 has undergone comprehensive innovation in safety, performance, comfort, and intelligence, and its overall mechanical quality has surpassed that of its peers. The various achievements of the Hybrid Electric Vehicle Extreme Challenge confirm that this industry benchmark electric hybrid sedan is indeed trustworthy. Adhering to the concept of "building an intelligent boutique car for everyone", Geely undoubtedly has high hopes for the Galaxy L6, and has indeed achieved multiple "firsts". More highlights and details about the model need to be experienced and discovered by consumers in person.

After a short slump, Cyrus finally has its own highlight moment again. The smart factory in Liangjiang New District is the main production base of Cyrus Automobile, and now it is fully loaded 22 hours a day.

This is due to the popularity of new models. AITO’s new M7 has exceeded 90,000, and even the unlisted M9 orders have exceeded 30,000.

Sailis Automobile is a leading enterprise in the automotive industry in Chongqing and Liangjiang New Area. In 2021, Sailis Automobile and Huawei jointly designed the "Smart Choice Vehicle" model, creating a precedent for cross-border cooperation between new energy automobile enterprises and ICT technology enterprises. It also opened up a new path for the booming Chinese new energy automobile industry.

Relying on this, Cyrus Automobile is playing an increasingly important role in building a world-class intelligent and connected new energy vehicle industry cluster in Chongqing. "In the past year, Cyrus Automobile has achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we strive to achieve accelerated development from 1 to N." said Zhang Xinghai, chairperson (founder) of Cyrus Automobile.

"Back from the Dead."

From the second half of 2022 to the first half of this year, Cyrus suffered a serious sales decline, and the ensuing market doubts were also frequent.

In the face of difficulties, Zhang Xinghai chose to rise to the challenge – on the one hand, Sailis Automobile and Huawei formed a closer cooperation, and jointly established the "AITO Inquiry and Sales Service Joint Working Group", responsible for the end-to-end closed-loop management of marketing, sales, delivery, service and other businesses. On September 22, Sailis CARE Care Service Strategy was officially released, opening the era of Smart Service 3.0, and will be committed to building a full-link smart service system that runs through pre-sales, delivery and after-sales.

On the other hand, it is also more important. By continuously enriching the product matrix, Zhang Xinghai hopes to rebuild the confidence of the outside world in the increasingly fierce market competition.

On September 12, AITO asked the new M7 was listed, and in the following 64 days created a record of 90,000 vehicles in Dading. According to Zhang Xinghai, in December this year, asked the M9 will also be listed.

In order to ensure delivery, Sailis Automotive Smart Factory is making every effort to accelerate production capacity improvement. The entire supply chain has added 1 billion yuan and 20,000 more manpower. At present, AITO’s new M7 is being produced in batches, efficiently and steadily, and delivery has also been opened in many cities across the country.

Under a series of measures, the sales of Cyrus cars have finally turned around: in October 2023, the AITO series delivered 12,700 new cars, including 10,547 new cars for the new M7, and the monthly delivery of a single model exceeded 10,000, setting a record high.

This made everyone breathe a sigh of relief. Yu Chengdong, executive director of Huawei, CEO of End Point BG, and chairperson of Smart Car Solutions BU, even wrote a late-night post: "It’s not easy to come back to life!"

Zhang Xinghai said, "In the past year, Cyrus Automobile has achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we strive to achieve accelerated development from 1 to N."

Three principles define the development code

In 1986, Zhang Xinghai founded Chongqing Baxian Phoenix Electric Spring Factory and began to cut into the field of automotive parts such as automobile shock absorbers. Since then, he has been deeply involved in the automotive industry for 37 years.

"From independent entrepreneurship to joint venture vehicle manufacturing, and then to cross-border business cooperation, we have always focused on physical manufacturing companies, constantly seeking survival, change, and upgrading." Zhang Xinghai said.

In the process, he summed up the "three insistences" – "adhere to innovation-driven, adhere to long-term, adhere to commercial success", and use them as the development principles of Cyrus Automotive.

More specifically, "adhering to innovation-driven" means to provide users with the ultimate product experience through technological innovation, product innovation and business model innovation, so as to promote the development of enterprises; "adhering to long-term doctrine" means to always focus on the physical manufacturing industry, with the blessing of core technologies, to further promote the quality-focused strategy, to provide users with the ultimate service throughout the life cycle of the car; "adhering to business success" means to first enable users to succeed, serve users wholeheartedly, and meet users’ yearning for a better car life. At the same time, actively build an all-connected car ecosystem, form a closed-loop business, drive the success of all ecological parties, and share the fruits of development.

The cooperation with Huawei reflects these three principles. The smart selection model jointly created by both parties has also brought a new idea to the development of China’s new energy automobile industry.

In 2021, Sailis and Huawei jointly launched an intelligent range extension/pure electric platform based on DriveONE, and in April of the same year, the two parties signed a new energy vehicle cooperation agreement. Under the smart selection mode, Huawei will deeply participate in product definition, styling design, marketing, user experience and other links, and work with car companies to build complete vehicles.

In Zhang Xinghai’s opinion, Sailis Automobile is Huawei’s most stable, most reliable and deepest partner, responsible for the research and development of new cars, intelligent manufacturing, service and creating a pleasant car experience throughout the life cycle; Huawei is an important integrator of software products in the Sailis automotive industry chain, empowered by core software and hardware technologies such as electrification and intelligent parts, and the advantages of both parties are complementary and win-win.

This in-depth cooperation has also given Cyrus more confidence to face competition head-on. At present, with the strong support of national policies, Chinese auto brands are achieving industrial lane change and overtaking through new energy transformation. However, the global new energy vehicle market landscape is far from certain. Some multinational car companies have awakened and begun to transform, and the competition in the global new energy vehicle market is becoming more intense.

"The new energy vehicle track is a marathon, with heavy assets and long-term investment. Finally, it must be a competition of technological innovation system and intelligent landing." Zhang Xinghai said.

It is worth mentioning that Sailis Automobile has invested more than 20 billion yuan in the field of new energy vehicles, of which the AITO project has invested more than 12 billion yuan. In June this year, AITO’s 100,000 car was officially rolled off the production line in Liangjiang New Area, becoming the fastest new energy vehicle brand to achieve this result.

He said that in the next step, Cyrus Automobile will continue to strengthen cooperation with important integrators of software-related products in the industrial chain, such as Huawei, and continue to deepen "software-defined vehicles" to help build an automotive powerhouse.

　　"Your AI data manager, help you do business together!" Recently, the Ele.me retail merchant SAAS platform "Aoxiang" officially released the "AI business assistant" function for merchants in the retail industry. Through this new business tool, merchants can intelligently generate various business key reports and key data, further enhance business capabilities and seize business opportunities.

　　This business management tool driven by artificial intelligence technology integrates advanced natural language processing, intelligent decision support and deep learning capabilities, which can provide businesses with a full range of business services including weekly report push, index change attribution, competition for business alignment, and market trend selection.

　　AI technology solves business pain points

　　"Hello, I am your AI business assistant, welcome to our platform. I will provide you with weekly report analysis, intelligent interpretation and market opportunity suggestions to make your business decisions more informed." On Monday morning, Mr. Xu, the retailer of Ele.me warehouse store, opened the new version of the Aoxiang APP and found that a new business tool was launched in the upper right corner. After clicking the "View Business Weekly Report" button, the business status of his store in the past week was clear at a glance.

　　The reporter found that the intelligent weekly report generated by the "AI business assistant" not only includes core indicators such as the valid order amount of the store, the number of valid orders, and the estimated gross profit of the store, but also includes intelligent interpretation and overall business suggestions provided by artificial intelligence based on the business operation. For example, through the operation change indicators, the "AI business assistant" will judge which indicators may be abnormal according to the historical data of the merchant. The merchant can see the data fluctuations about the net sales volume of the store, the number of goods on the shelves, the original price of the delivery fee, and the platform bears the delivery fee. Further check the reasons for the fluctuation of the data, and adjust the business strategy accordingly.

　　In addition to its own business diagnosis, the "AI business assistant" can also help merchants further analyze the surrounding business opportunities in the business district where the store is located, as well as the overall market opportunities.

　　According to the introduction, through the "AI operation assistant", merchants can query the corresponding business district according to the specific store, find the surrounding TOP stores, and compare the monthly sales of goods in the shelf rate, out-of-stock return rate, product low price rate, performance timely rate, and manual reply timely rate. These analyses can provide store managers with operational optimization suggestions and the fastest way to grow orders.

　　In addition, the "AI management assistant" can also mine the most promising products in the business circle where the store is located, and provide merchants with product opportunity analysis and product selection suggestions. At the same time, the AI will also provide operators with corresponding sales strategies based on the data.

　　The first batch of application merchants: AI is really fragrant

　　The reporter learned that, as an all-channel service SAAS platform for Ele.me retail merchants, Aoxiang has been the first in the industry to launch AI business tools after researching operators of different sizes, different industries, and different entry times. On the basis of the large model, the "AI business assistant" can disassemble the key data of store operations, and combine natural language to provide merchants with logical and clear data indicators and easy-to-understand business suggestions in a conversational mode.

　　The first batch of merchants to use "AI business assistants" also expressed "AI really fragrant" in the face of convenient new functions.

　　"The weekly report is really practical, and there is no need to summarize the data one by one for the weekly store review." Welcome Supermarket operates dozens of stores, and the person in charge of its operation said that the "AI management assistant" can quickly locate the problem through the index change, directly saving itself the time to locate the store problem. In addition, the indicators of the surrounding competition analysis are also selected accurately, which is the core focus of its daily operation.

　　Beiku Convenience said that although the number of stores it operates is not large, it feels that "weekly reports and data changes are very helpful" after using the AI business assistant, which allows merchants to quickly extract effective indicators from complex indicators and summarize them. The presentation of data and suggestions is also very intuitive.

　　"In the process of daily serving retail merchants, especially small and medium-sized merchants, we feel that merchants have obvious pain points in starting their business, obtaining industry data and analyzing business reports. Now through artificial intelligence data acquisition and analysis, merchants can effectively solve these pain points." Wang Xiaojie, head of Ele.me "AI business assistant", said that this new function is currently open to all Aoxiang merchants. Merchants can use the latest version of the Aoxiang APP. In the future, "AI business assistant" will also be gradually opened to all merchants in the retail industry in the form of tools to help merchants see their own business data.

1905 movie network feature Have you ever wondered what kind of spark you will have when you become a director and encounter the golden supporting role of the movie "Frog"?

This May 1st, they collaborated on a movie.

For audiences familiar with Tian Qiwen’s comedy performances in Stephen Chow’s films, it is hard to imagine that he would participate in the creation of such a drama as a producer.

"I made my debut in a drama," Tian Qiwen explained to the 1905 film network. "When I was young, Director Mai and I worked together once. He was the assistant director, and I was the producer.

As one of the most revealing filmmakers in the Hong Kong entertainment industry, facing our camera, we once again revealed various creations and the stories behind them –

Talking about the creation of "Procuratorial Fengyun", "It turns out that there are not so many trial dramas, and there will be more suspense";

Talking about the emotional drama of "Prosecutor Fengyun", "the adjustment is only after the actors are appointed";

Tan, "I am the first person to beat Wu Jing in a movie, there is an agreement, but it will be three years later";

Talking about Zhou Xingchi, "When he is 65 years old, he will return to the big screen to direct and act."

01.

At the beginning of the movie "Prosecutors", a "school loan incident" was directly staged, and the camera directly showed the dark side of the girl being controlled by black-hearted loans.

The criminal, on the other hand, tidied up his clothes as if nothing had happened, and said flirtatiously, "It’s just a little girl’s entanglement."

It can be seen that the opening scale of the movie is not small.

And this is the first question that Tian Qiwen and director Mai Zhaohui threw to the other party when they got the script, "How big can the scale be?"

In their opinion, there are many fields and spaces worth exploring in the story of this theme, but if a lot of content cannot be talked about, then the story will be boring and the audience will not be satisfied. "After confirming these contents, we will continue to study how to create a good script."

As China’s first prosecution film from the perspective of prosecutors in the new era, "Prosecutorial Wind and Cloud" is not easy to film, even if it is endorsed by the Supreme People’s Procuratorate of China and supported by real events.

Unlike in the works of the public security police, the confrontation between you and me, this group of people is an important hub for connecting the front lines of the public security and court decisions.

Therefore, the script creation of "Procuratorial Fengyun" has been adjusted for a long time, "The previous script was more about the suspense part, and the investigation part was more prominent." But when it was about to start, Tian Qiwen suddenly found that such a creation was contrary to the theme of the prosecutor, "This is not a public security theme, and there cannot be too much content to investigate the case."

To this end, Tian Qiwen and Mai Zhaohui readjusted the script, expanding the original plan to shoot only one day of scenes, "After the adjustment, we shot for ten days." This adjustment is not a simple addition to the scene. The creative process must first follow the mainland court system to ensure that these contents can be seen.

"Fortunately, we finally did it." For Tian Qiwen, the creation of "Prosecutor Feng Yun" was extremely stressful, but it was precisely this pressure that brought him and Mai Zhaohui a lot of creativity.

02.

The first time he filmed in mainland China, Tian Qiwen was initially troubled by the cast. "My request is whether the actors are committed enough."

When the actor was confirmed, the script was still a complete male drama at first, "We just want to adjust the content and give full play to her role, not a simple cameo."

Tian Qiwen and the creative team were torn between Bai Baihe and Bai Baihe, "It must be watchable, so I kept adjusting the script."

Ultimately, the relationship between the two is not just a confrontation in court, but also a hidden emotional line.

"We have torn this relationship for a long time. After all, we are filming prosecutors, not their love." As the creator, Tian Qiwen is also very clear-headed.

Every actor in "Prosecutor Feng Yun" let Tian Qiwen see "investment".

He had collaborated with comedians before, and at the beginning, he still had scruples, "I felt a little awkward at first, and I always felt that he was a little out of place in the comedy." But when the camera turned on, "I don’t know him anymore, especially when he is so fierce in the film, I was scared when I sat in front of the monitor."

Tian Qiwen even "broke the news". In fact, at the beginning of the preparations for "Prosecutor Feng Yun", neither he nor director Mak Zhaohui considered Hong Kong actors. But he never expected that one day when he was on the crew, the styling teacher found Tian Qiwen and asked him to try on clothes, "I ordered the actor, why didn’t I know I was going to play the library director?"

At that time, the staff "pushed the blame" to the director, but no one thought the director could explain it clearly. A Rashomon-style casting selection actually led to the actor’s first original sound appearance on the mainland big screen. "In my previous movies with Zhou Xingchi, everyone saw the credit of the voice actor. After this performance, it made me very confident."

03.

When it comes to Tian Qiwen’s performance, all audiences can’t help but think of his comedy performance in Stephen Chow’s movie.

"In fact, when I debuted, I was filming a drama. Later, after we followed Stephen Chow, we did a lot of comedy, so we somehow felt that we had a sense of humor." As a golden supporting actor in Stephen Chow’s movie, Tian Qiwen felt that he had left the most breakthrough performance to Wu Jing.

It was Wu Jing’s first directorial debut, "He asked me to play the villain, and I want to play a martial arts film with him."

In that movie, the two had a lot of fights, "Wu Jing told me that only I could hit him on the big screen."

After many years, Wu Jing has become a director and actor with great box office appeal. "I still have a show appointment with him, but he has too many invitations now. We will cooperate after three years."

This kind of fate is always hard to describe, especially between him and Zhou Xingchi.

Tian Qiwen once said that he has worked with many filmmakers, and Zhou Xingchi is the one who has worked with him for the longest time. "In fact, I left Xinghui (Zhou Xingchi Company) for some other projects that I wanted to do, but then I went back to his" Mermaid "and" Journey to the West "series. Now it’s to see if he needs me, and we communicate every year."

As Zhou Xingchi’s senior partner, Tian Qiwen revealed in advance that Zhou Xingchi may "leave the mountain" to become an actor again at the age of 65.

Not only did the audience have expectations for the actor Zhou Xingchi, "He also wants to act, but he wants to play a different type for the audience, and his last one has already changed." If at that time, without Zhou Xingchi calling, Tian Qiwen admitted that all the partners who have worked together will gather again, "There are still 4 years, we have to plan carefully."

As for the current Tian Qiwen, he and his partner Mai Zhaohui will create more other projects first. In addition to "Prosecutor Feng Yun", another movie has been filmed and is waiting to be released.

"We worked together more than 20 years ago, and then we started a company together, but we didn’t care about it. He went to shoot’Infernal Affairs’ with me, and I went to develop with Zhou Xingchi, and now I just come back again."

The two filmmakers can now say that they meet at the peak, looking for a different creation in the best state. "We still have a lot of plans, and we will try different directions and markets."

　　On April 18, the First Chongqing Second Symposium on the Integration of Ideological and Political Education in the Shuangcheng Economic Circle of Chengdu and Chongqing was held in Dadukou District, Chongqing.

　　"Why choose Dadukou?" On May 23, 2023, during the fourth "National Mainstream Network Media Chongqing Education Tour" event, more than 40 mainstream network media reporters from across the country walked into Dadukou and asked questions.

　　It is understood that in recent years, Dadukou District has closely focused on the fundamental task of building morality and cultivating people, focusing on key issues such as "building an ideological and political curriculum system that keeps pace with the times" and "strengthening the ideological and political teaching team". From the perspective of the region as a whole, it has explored the overall promotion and implementation strategy of building ideological and political courses in large, medium and primary schools, established an education system of "Party building leads the course of ideological and political" in the region, and further promoted the integration of ideological and political education in large, medium and primary schools in the region, creating a "Dadukou model" for regional ideological and political education.

　　

Chongqing large, medium and small ideological and political courses integration construction teaching seminar exchange display

　　Same Direction: Raising Awareness and Deeply Understanding the Importance of Ideological and Political Education

　　Dadukou District has thoroughly implemented the discussion of "Ideological and political courses are the key courses for implementing the fundamental task of building morality and cultivating people", and invited experts from the Municipal Academy of Education Sciences and relevant universities to carry out theoretical training on "Party building leadership, ideological and political courses" and follow-up guidance in the whole process, so as to effectively improve the theoretical understanding and practical ability of teachers in the district.

　　After the release of the "Several Opinions on Deepening the Reform and Innovation of Ideological and Political Theory Courses in Schools in the New Era" by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council, Dadukou District, under the guidance of experts from the Municipal Academy of Educational Sciences and relevant universities and colleges of Marxism, took "coordinating the integrated construction of ideological and political courses in large, medium and primary schools" as one of the basic principles for the reform and innovation of regional ideological and political courses, and enhanced the "new efficiency" of bacon soul casting for

　　Same frequency: active practice, in-depth planning of ideological and political education curriculum system

　　Dadukou District actively explores the establishment of a party building education mechanism, adheres to the principle of "party building leads, curriculum ideology and politics" in all disciplines, and forms a number of party building and united front characteristic courses to ensure that the party branch leads the ideological and political construction of the course.

　　In terms of actively building special party building projects, Dadu District closely integrates party building with curriculum ideological and political teaching and research activities, and around the theme of "curriculum ideological and political", it has carried out in-depth classroom teaching training, high-quality class competitions, thesis and case evaluation, homework design evaluation, project research and other actions. It has created a series of special party building projects of "1 (District Teacher Training College) + N (Primary and Secondary Schools) Party Building + Teaching and Research", which projects to drive teachers’ awareness and ability of curriculum ideological and political.

　　For cultivating the typical ideological and political model of the tree selection course, we will give full play to the exemplary and leading role of the ideological and political education model school, excellent teaching team, and excellent course examples, and cultivate a group of "party building leadership, curriculum ideological and political" backbone teachers in the form of "dual training" in the form of demonstration, assistance, and bonding. This will drive the integration of ideological and political education in primary and secondary schools in the region.

　　At the same time, enrich and enrich the content of ideological and political education, and integrate into the "1 + 2 + X" series of ideological and political courses, patriotic love for the party and revolutionary traditional education, Chinese excellent traditional cultural education, national sovereignty education, rule awareness and democratic rule of law education, daily life civilization education, ecological ethics education, international perspective education, labor education, mental health education and other elements to form a broad vision of ideological and political courses and strengthen the advantages of curriculum education.

　　

Cross-regional Primary School Ideological and Political Course Construction Seminar

　　Peers: keep integrity and innovation, deeply empower the professional growth of ideological and political teachers

　　Dadukou District hired experts and scholars to teach teachers of ideological and political courses to improve the effectiveness of training. The "Curriculum Ideology and Politics" workshop for primary and secondary political disciplines carried out a series of activities such as special lectures, discussion exchanges, teaching design, paper selection, and high-quality course competitions, forming a regional "Great Ideology and Politics" atmosphere, which promoted the great improvement of ideological and political teachers in terms of professional ability, theoretical literacy, and teacher ethics and ability. Pay equal attention to training, and press the "fast-forward button" for the growth of ideological and political teachers.

　　At the same time, establish and improve the system of access, exit, rotation training, and lesson preparation for teachers of ideological and political courses in primary and secondary schools, explore the formation of the "554" mixed teacher training model and the "double-layer three-ring five-mechanism" strategy, and adopt the "123N" immersive training method. A relatively complete teacher training system has been formed, ensuring that the "big ideological and political" training of "ideological and political courses everywhere in the classroom" has strengthened the kinetic energy and focused on development, realized the development of training and training, and paved the "fast lane" for the growth of ideological and political teachers.

　　Not only that, Dadukou District also attaches great importance to training practical task design, strengthening theme research to improve teaching and research capabilities, optimizing the training staff’s echelon training, doing a good job in regular teaching and research in the form of case study, "mentoring" to do practical grinding lessons and prepare lessons, etc., effectively transforming training efficiency into teachers’ classroom teaching ability, promoting teachers’ professional development with high quality, ensuring that the "salt" of ideological and political education is subtly integrated into the "water" of classroom teaching, and achieving the "big ideological and political" goal of "curriculum doors talk about ideology and politics". Practice is parallel, opening a "new track" for the growth of ideological and political teachers.

　　Regional Ideological and Political Quality Course Competition

　　Synchronization: Collaborative development, in-depth implementation of the overall promotion strategy of ideological and political education

　　Dadukou District has improved the integrated teaching and research within and between sections, and within and between schools, forming a new type of ideological and political course practice education model that is organically unified with "in-class + out-of-class", "in-school + out-of-school", "perceptual + rational" and "online + offline". It has formed a three-dimensional mixed training model for ideological and political courses in elementary and high schools in the region.

　　The classic cases of regional teachers’ ideological and political education teaching were selected as the typical experience of the Ministry of Education for 6 times, and the first lesson of excellent teaching resources "Tree of Yidu" was pushed by the Xuexi Qiangguo platform, and the click through rate reached more than 60,000 times; the Municipal Academy of Education’s ideological and political research activities showed 12 excellent cases of ideological and political courses, and 10 ideological and political micro-lessons were selected.

　　Hosted and co-organized a series of activities such as "Yunnan, Guizhou, Sichuan and Chongqing Cross-regional Primary and Secondary School Ideological and Political Course Teaching Seminar", the first "Chongqing University, Middle and Primary School Ideological and Political Course Integration Construction Teaching Seminar", "Ecological Civilization Construction Theme Education Exchange Exhibition Activity", "Chongqing Primary School Science Curriculum Ideological and Political Exhibition and Exchange Activity", etc., with high social reputation.

　　The 2021 Chongqing Teaching Achievement Award "Development and Implementation of Regional Rule of Law Course <" Sister Sha "Entering Campus >" and the first prize "Research on Regional Overall Promotion Practice of Ideological and Political Courses in Primary and Secondary Schools" have been selected for the 2022 National Teaching Achievement Award. Among them, "Development and Implementation of Regional Rule of Law Course <" Sister Sha "Entering Campus >" has been investigated and instructed more than 20 times by leaders such as the National People’s Congress, the National Committee of the Chinese People’s Political Consultative Conference, and the Supreme People’s Procuratorate, and has been written into the reports of the Supreme People’s Procuratorate for many times.

　　Together with Chongqing Normal University, the Municipal Academy of Education and Sciences and other units, it has become a key construction community for the integration of ideological and political courses in large, medium and primary schools in Chongqing, and will further explore the way and path of building a "large, medium and primary school ideological and political education integration" teaching system and practical teaching of ideological and political education in the new era, promote the high-quality and sustainable development of ideological and political education, and explore the Dadukou model of regional integration and collaborative innovation of ideological and political courses in large, medium and primary schools.

　　At present, "multi-dimensional integration, education Dadu" is becoming a beautiful business card for the people’s satisfactory education in Dadukou District. Dadukou District will take the opportunity of the integration of large, medium and small ideological and political construction, closely combine the construction goal of "Park Dadukou, Colorful Art Bay", adhere to the integration of the whole region, participate in the whole process, and promote the coordinated development, integrated development and integrated development of large, medium and primary schools’ ideological and political education in an all-round way. It will further broaden the new driving force of development, improve the new atmosphere of development, and innovate the new development mechanism, so as to provide assistance for the high-quality development of the ideological and political integration of large, medium and primary schools in the

1905 movie network feature The sixth day of Cannes is still a busy day for the Chinese-language media. At 10:30 am French time on May 19, the Chinese-language film that premiered in Cannes yesterday held a press conference at the Film Palace. When talking about his role, Hu Ge said emotionally that the role needs a desperate point. Regarding Hu Ge’s decision to play a gangster, director Diao Yinan even used Zhang Guorong as an analogy, saying that he is an idol, but it does not hinder the cooperation with the author and director.

In the main competition, two more films premiered in turn. The French film "Portrait of a Burning Woman" andTerrence MalickThe new film premiered successively in the Lumiere Hall of the Film Palace.

Hu Ge lamented the shooting experience: firmly established that this road must go on

"The Wild Goose Lake," which finished its premiere, scored a 2.8 on Screen, one of the Cannes film festival’s editions. Mr. Diao also appeared alongside his stars, Hu Ge, Gui Lunmei, Liao Fan and Wan Qian, and two producers, Li Li and Shen Qian, at this morning’s press conference, which has also become a gathering of Chinese media at Cannes. Speaking about his casting choices, Mr. Diao said he was not acting from a realistic perspective, but from a temperament perspective, so by casting Hu Ge as a gangster, he entered the role.

For the choice of Hu Ge, Diao Yinan even used the analogy of Leslie Cheung, Alan Delong, and others, indicating that he is both an idol and a serious author of a movie.

Hu Ge, Diao Yinan and Gui Lunmei

Hu Ge also expressed his gratitude for the opportunity to star in a film. At the press conference, he once again emphasized that this was his first film, and because of his cooperation with the director Diao Yinan, he also firmly determined that this path must be followed. Starring in a film for the first time, he admitted that he had always been anxious and uneasy in the crew. In the end, he realized that this anxiety had become the link between himself and the character.

Gui Lunmei, who has played a lot of opposite scenes with Hu Ge, also shared her feelings. She mentioned that she also didn’t know how to deal with the character, so she also felt uneasy and uncertain to experience the character’s complex mood twists.

"Burning Woman" burst into loud applause after the screening, and Malik’s monotonous and straightforward theme

In the two main competition films that premiered today, "Portrait of a Burning Woman" is set in the 18th century and tells the story of two women on an island. Although the story is simple, the director’s presentation skills are varied, and multiple shots are delivered to a shocking effect. But the film’s slightly slow pace, coupled with the setting of the era, also made many Chinese journalists feel monotonous.

"Portrait of a Burning Woman"Poster

Terrence Malik went on to make "The Hidden Life," a World War II-themed film, but the two are only similar in theme and completely different in story and production. The film does not focus directly on the war, but instead tells the life and death of a civilian couple. The hero, the Austrian soldier Franz Jagstedt, is sentenced to death for refusing to fight for Germany because of his opposition to the Nazis, and the wife is left to raise her children alone in the countryside.

The pastoral scenery in the film is picturesque, as if reproducing the scenes in Malik’s classic works, and the unique visual images created by the shooting methods of large and wide-angle, looking up, and close-up characters are also his consistent image style in recent years.

"The Hidden Life" recreates the rural work landscape

In contrast to other films that have been criticized for having only exquisite images and broken and messy narratives, this time the story is clearer and more plot-oriented. The main story is narrated through cross-cutting, focusing on the humiliation and humiliation suffered by the husband and wife. On the one hand, Franz was tortured by Nazi officers in prison, and on the other hand, his wife and children were rejected by the villagers in the village, but they still lived tenaciously.

The narration of the husband and wife’s letters and the scenes of their lives together create this undercurrent of tragedy. Although the appeal is not as grand, it is permeated with a sincere humanitarian spirit, and it also conveys love and faith, kindness and justice. However, there is still the old problem of Malik’s creation in recent years: monotonous emotions are constantly repeated, and the main theme is too straightforward.