Peace of mind to drive and enjoy the red flag EH7 Shenzhen listing, the national unified retail price starts from 229,800 yuan, and users can enjoy up to 100,000 yuan

　　　On March 20, coinciding with the spring equinox full of vitality and vitality, Hongqi New Energy held the "Peace of Mind Driving · Hongqi EH7 Launch Conference" in Shenzhen Civic Square. At the press conference, the first strategic model of Hongqi New Energy brand – "Peace of Mind Driving Pure Electric Car" Hongqi EH7 was officially released, and the national unified retail price was 229,800 – 309,800 yuan. In particular, the unprecedented "Zero Voltage Peace of Mind" plan was launched, allowing Hongqi EH7 users to enjoy up to 100,000 yuan worth of rights.

　　Deputy Mayor Tao Yongxin of Shenzhen, Vice Mayor Huang Xianyu of Changchun and other relevant leaders of the Municipal Party Committee and Municipal Government, as well as General Manager of China FAW Group Co., Ltd., President of Hongqi Brand Operation Committee Liu Yigong, and some leaders of the FAW Group Standing Committee and Hongqi Brand Operation Committee attended the scene. The event attracted the attention of many media and consumers, highlighting the market’s expectation and support for Hongqi New Energy.

　　Liu Yigong, General Manager of China FAW Group Co., Ltd., President of Hongqi Brand Operation Committee, released prices and user rights

　　At present, new energy vehicles are booming like mushrooms after a rain, and various innovative technologies are emerging one after another. The bottom needs of safety, power and control that users pay most attention to are still the essential core of drivers. In addition, short battery life and difficult charging in winter are still the core pain points that continue to plague consumers. Faced with this situation, Hongqi New Energy has given users new solutions with its deep technical strength and consumer insights.

　　Sixty-six years of heritage Adhere to the essence of car building, unremitting innovation to break through new heights in the industry

　　The new energy vehicle market is surging, and the fundamentals of car manufacturing have always been the same. During the 66-year baptism of the Hongqi brand, no matter how unpredictable the market is and what kind of market reform wave it experiences, Hongqi has always adhered to the essence of car manufacturing and adhered to the persistent pursuit of safety, power and control. This is the original intention and mission of car manufacturing, and it is also the simplest and most core appeal of consumers.

Jiang Feng, CEO of Hongqi Brand Product Line, China FAW Group Co., Ltd., made a product introduction

　　In order to effectively solve the pain points of consumers, Hongqi New Energy is based on user thinking, focuses on investing in high-quality resources, and breaks through a series of industry bottlenecks: in order to better meet the high-level power needs of users, Hongqi’s latest self-developed high-speed motor has achieved double-first results in mass production in the speed and efficiency industry; in order to better respond to users’ concerns about battery safety, Hongqi pioneered the battery hexahedron insulation technology to ensure the safety and reliability of the battery; in order to more effectively relieve users’ battery life anxiety, Hongqi realized the industry’s first low-temperature battery, solving the problem of short battery life and difficult charging.

　　Hongqi EH7 fully demonstrates Hongqi’s profound technical heritage. In the new energy era, Hongqi has always been user-centric, craftsman-oriented, product quality-oriented, and technological innovation-driven, continuously meeting the multi-scenario vehicle needs of users, bringing consumers a new energy vehicle experience with both driving control and safety, and leading the continuous development of the new energy automobile industry.

　　There is a peace of mind that is the safety and trust of Hongqi EH7

　　In today’s automotive market, consumers’ pursuit of safety is not only the physical protection of the vehicle, but also the expectation of peace of mind and worry-free travel in the whole scene and the whole process. And Hongqi New Energy has never compromised on the pursuit of safety performance, and always keeps the last pass of safety for users. Hongqi EH7 provides consumers with excellent technology and innovative design in three aspects: passive safety, active safety, and battery safety. The safety level has reached the latest version of China’s C-NCAP and European E-NCAP double five-star safety standards.

　　New energy vehicles are self-important and have high inertia, and they need to withstand much higher impact forces than traditional vehicles in the event of a collision. In order to face higher-level challenges, Hongqi EH7 has greatly improved the body strength, including 74% high-strength steel, 22% of which are ultra-high-strength boron steel, 2000Mpa super-strong material A/B columns and seat frames, providing passengers with rock-solid protection.

　　In addition to passive reception, the Hongqi EH7 also takes active safety precautions. The Hongqi EH7 is equipped with 5 high definition cameras, 5 millimeter wave radars, 12 ultrasonic radars, and a total of 22 sensors, which can accurately identify complex scenes and effectively prevent latent risks. Intelligent driver assistance system functions such as full scene AEB function, emergency lane keeping, and emergency lane change assistance not only improve the convenience of driving, but also make every trip full of confidence and peace of mind.

　　In the era of new energy, the safety of power batteries has become the focus of users’ greatest concern, and consumers talk about "fire" color change. In order to reduce the thermal runaway and spontaneous combustion of batteries, Hongqi EH7 adopts the first hexahedral insulation technology for batteries, and applies nano-scale aerospace insulation materials. By building a "cloud security guard", using big data and AI algorithms, it does a physical examination for each battery in real time. When there is an abnormality, it is quickly processed by the battery management system to keep each battery in a healthy working condition.

　　There is a kind of travel, which is the free galloping of the red flag EH7

　　The pursuit of faster, more stable and longer driving experience is the constant demand point of users. Hongqi EH7 breaks through a series of industry bottlenecks with innovative technology, and also brings unprecedented extraordinary experience to drivers.

　　In order to output a strong and long-lasting power. Hongqi self-developed high-speed motor with a speed of up to 22,500 rpm, and the indicator reached the first in mass production in the industry. Achieved a double breakthrough in technology and market. The total power of Hongqi EH7 is 455kW, and the 0-60 km/h acceleration can reach 1.8s. The 80-120 km/h acceleration time is only 2.3s, so that the driver can be confident when accelerating to overtake, and can be efficient and energy-saving at all times.

　　In terms of chassis configuration, the Hongqi EH7 has achieved full hardware. The Hongqi EH7 is equipped with CDC variable damping vibration reduction, four-piston high-performance calipers, variable speed ratio with speed power steering EPS and other hard core configurations. After being carefully adjusted by Hongqi masters, it can provide a stable body posture in various road conditions. The braking distance of 100 kilometers per hour reaches 35.3 meters, and it has passed the Elk test of 85km per hour.

　　In the face of consumers’ general battery life anxiety, especially the concern of discounted battery life in winter. Hongqi EH7 industry launched low-temperature batteries, with a winter battery life retention rate of 70%, leading the industry by 20 percentage points. Models with a battery life of 820 kilometers under working conditions can have a battery life of more than 500 kilometers in winter. Make long-distance travel without frequent charging and enjoy driving pleasure.

　　For air conditioning systems, Hongqi EH7 fully absorbs and utilizes every bit of heat through an intelligent integrated thermal management system and multi-source heat pump technology, reducing air conditioning energy consumption by 20%. In addition, the "single seat centralized" air conditioning mode can focus only on the driver’s seat for rapid heating, and air conditioning energy consumption can be reduced by another 20%, taking into account comfort and energy conservation.

　　There is a style that is the wisdom of Hongqi EH7 to enjoy health

　　In today’s fast-paced life, consumers’ demand for cars is no longer limited to transportation tools, but also seeks a smart, comfortable and healthy driving experience.

　　In the face of the trend of intelligent interconnection, Hongqi EH7 is equipped with a self-developed "Qisi" intelligent platform, based on central computing and regional control, and has the ability to upgrade vehicle-level OTAs to ensure that vehicles can continue to evolve and generate new scenarios and services to meet the growing personalized needs of consumers.

　　A good music cockpit can fully relax and enjoy the body and mind. The specially customized "National Music Theater" by Hongqi Acoustic Laboratory has a 1640-watt digital power amplifier, 280-watt super heavy bass and 14 speakers, which restores the beauty of music to the fullest and adds infinite fun to the driving journey.

　　Healthy travel is also the focus of Hongqi EH7. In order to achieve "0 odor and 0 formaldehyde in new cars", Hongqi EH7’s interior materials have been strictly selected by natural environmental protection standards. For example, for leather materials that emit the most serious odor, Hongqi EH7 uses "thorn fiber" instead of chemical agents for leather tanning processing to maximize the protection of air health in the car.

　　In addition to the smell, there is also undetectable electromagnetic radiation. Hongqi EH7 applies filtering technology to actively suppress radiation sources and uses shielding materials to isolate components. Tested by industry institutions, Hongqi EH7’s electromagnetic radiation is lower than that of razors, reaching a leading level.

　　There is a beauty that is the Oriental aesthetic of Hongqi EH7

　　The Hongqi EH7 is designed with a "natural and agile aesthetic", which vividly reflects the implicit and timeless Chinese-style romance. On the white and green body of the "grass color looking close but not there", the logo of the flag’s wonderful wings shows the bravery and strength of the "budding and breaking ground, young eagles spreading their wings". Like the matrix headlights layered with feathers and the through-type tail lights of the eagle’s wings, people are brought into a vivid animation of "fluttering wings and soaring clouds, like static and moving".

　　Entering the car, the central control that surrounds the suspension, the ripple-like texture of Kanas Lake, and the sky that has a panoramic view of the sky are like a picture of the natural integration and symbiosis of people and cars. The beauty of the artistic conception of "mountains and rivers, sky light and clouds" is just right.

　　Hongqi EH7 released the "Zero Pressure, Enjoy Peace of Mind" plan to ensure travel, save money and worry

　　For cars, in addition to the product itself and the price, service also plays a very important role in the consumer’s purchase decision-making process. Hongqi always puts the user at the center, hoping that users will really buy comfortably and use it thoughtfully. To this end, it has specially launched an unprecedented "Zero Pressure, Enjoy Peace" plan with benefits.

　　As the name suggests, the "Zero Pressure, Peace of Mind" plan is a car purchase and car experience that allows consumers to truly feel stress-free and worry-free. According to reports, the plan includes three sub-plans: "Zero Pressure Four Lifetime" service, "Zero Pressure Worry-Free GO" rights and "Zero Pressure Limited Time Leap" product upgrade.

　　Among them, "zero-voltage four lifetime" service refers to lifetime free warranty, lifetime free rescue, lifetime free pickup and lifetime free maintenance. The "Zero Voltage Worry-Free GO" rights plan focuses on 2024 Hongqi EH7 car buyers, providing them with comprehensive zero-interest subsidies, three-year free insurance, three-year free power-up, three-year free access to smart cockpit and other benefits. The "Zero Voltage Limited Time Jump" product upgrade plan is a gift for users who place orders before May 31 this year.

　　According to the plan, Hongqi EH7 users can enjoy up to 100,000 yuan worth of rights and interests, which truly allows users to have peace of mind "throughout the process" and be accompanied by true "sincerity".

　　Conclusion:

　　The listing of Hongqi EH7 is designed to meet consumers’ pursuit and expectation for "safety" and "driving control" as a mode of transportation. It is not just a car, but also a reflection and exploration that adheres to the essence of car building. Its launch will not only further enhance the market competitiveness and influence of Hongqi new energy, but also bring consumers more diversified and high-quality travel options. In this era of surging new energy vehicles, Hongqi EH7 will undoubtedly become an important force leading the trend.